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Chapter 2
Demand and Supply

M otivation
Pig Epidemic Pushes Vietnamese Farmers Toward Cows and Ostriches
Bloomberg news (5, 2019)

The terms supply and demand refer to the

behavior of people as they interact with one
another in competitive markets.

Market: is a group of buyers and sellers of a

particular good or service.

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2.1. Demand

1. Key definitions
2. The Law of demand
3. Illustrating demand
4. Determinants of demand
5.Distinguishing the movement along and
shift of the demand curve

2.1.1 Key definitions

• Demand (D): is the amount of a good that buyers

are willing and able to purchase at different prices
in a particular period of time.

• Quantity demanded (Qd): is the amount of a good

that buyers are willing and able to purchase at a
particular price in a particular period of time.

• Individual demand vs Market demand

2.1.2 The law of demand

Inverse relationship between price (P) and

quantity demanded (Qd).
When the price increases the quantity demanded
decreases, and vice versa, ceteris paribus.

P increases  Qd decreasesP
decreases  Qd increases

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Ceteris Paribus
Ceteris paribus is a Latin phrase that
means all variables other than the ones
being studied are assumed to be
constant. Literally, ceteris paribus
means “other things being equal.”

Or
holding all other factors constant

2.1.3 Illustrating demand: Demand Schedule

The curve relates price and quantitydemanded

Unit price of ice-cream Quantity demanded of

(US Dollar) ice-cream
0.5 10
1 8
1.5 6
2 4
2.5 2
3 0

2.1.3 Illustrating demand: Demand equation

The equation relates price and quantitydemanded

Qd = a – bP
Qd: Quantity demanded
P: Price
b : coefficient (b ≥ 0 )
a : constant

Demand function: Qd=f(P)

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2.1.3 Ilustrating demand: Demand Curve

The curve relating price and quantitydemanded
Price of
Ice-Cream
Cone
$3.00

2.50

2.00

1.50

1.00

0.50

Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones

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Market Demand

Market demand refers to the sum of all

individual demands for a particular
good or service.
Graphically, individual demand curves
are summed horizontally to obtain the
market demand curve.

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Market Demand

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2.1.4. Distinguishing the movement alongand

shift of the demandcurve:
Two Simple Rules for Movements vs.Shifts
• Rule One
• When an independent variable changes and that variable
does not appear on the graph, the curve on the graph will
shift.
• Rule Two
• When an independent variable does appear on the graph,
the curve on the graph will not shift, instead a movement
along the existing curve will occur.

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Change in Quantity Demandedversus

Change in Demand

Change in Quantity Demanded

Movement along the demand curve.
Caused by a change in the price of the product.

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Changes in Quantity Demanded

Price of
Cigarettes
per Pack
A tax that raises the
price of cigarettes
C results in a movement
$4.00
along the demand
curve.

2.00 A

D1

0
12 20 Number of Cigarettes
Smoked per Day

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Change in Quantity Demandedversus

Change in Demand

Change in Demand
A shift in the demand curve, either to the left or right.
Caused by a change in a determinant other than the price.

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2.1.5.Determinants of Demand

Market price
Consumer income
Prices of related goods
Tastes
Expectations
What are some examples?

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Consumer Income
Normal Good
Price of
Ice-Cream
Cone
$3.00 An increase
2.50 in income...
Increase
2.00 in demand

1.50

1.00

0.50 D2
D1
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones

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Consumer Income
Inferior Good
Price of
Ice-Cream
Cone
$3.00

2.50 An increase
2.00
in income...
Decrease
1.50 in demand
1.00

0.50
D2 D1
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones

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Consumer Income
Normal Good & InferiorGood

If the demand for a good falls when

income falls, the good is called a normal
good.

If the demand for a good rises when

income falls, the good is called an inferior
good.

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Prices of RelatedGoods
Substitutes & Complements

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Prices of RelatedGoods
Substitutes & Complements

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Prices of Related Goods

Substitutes & Complements

When a fall in the price of one good

reduces the demand for another good,
the two goods are called substitutes.

When a fall in the price of one good

increases the demand for another good,
the two goods are called complements.

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Exercise

• There are more than one billion cars on the road worldwide
today, and only one tenth of one percent of them have a
plug.
• OPEC contends that even in the year 2040, electric vehicles
will make up just one percent. But don't be so sure.
• By 2020, some electric cars will be faster, safer, cheaper, and
more convenient than their gasoline counterparts.
• What happens to the demand of oil/gasoline if people just
stop buying oil?

Source : In the first episode of our animated series, Sooner Than You Think,
Bloomberg's Tom Randall does the math on when oil markets might be headed for
the big crash.

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Change in Quantity Demandedversus

Change in Demand
Variables that
A Change in
Affect Quantity
Demanded This Variable . . .
Price Represents a movement
along the demand curve
Income Shifts the demand curve
Prices of related Shifts the demand curve
goods
Tastes Shifts the demand curve
Expectations Shifts the demand curve
Number of Shifts the demand curve
buyers

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2.2. Supply

1. Key definitions
2. The Law of supply
3. Illustrating supply
4. Determinants of supply
5.Distinguishing the movement along and
shift of the supply curve

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2.2.1 Key definitions

Quantity supplied is the amount of a

good that sellers are willing and able to
sell at a particular price in a particular
period of time ceteris parabus

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2.2.1 Key definitions

Supply is the amount of a good that

sellers are willing and able to sell at
different prices in a particular period of
time ceteris parabus

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2.2.2 Law of Supply

The law of supply states that there is a

positive relationship
between price (P) and quantity supplied
(Qs), ceteris parabus.s

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2.2.3 Illustrating supply: SupplySchedule

The table relates price and quantitysupplied

Unit price of ice-cream Quantity supplied of

(US Dollar) ice-cream
0.5 0
1 1
1.5 2
2 3
2.5 4
3 5

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2.1.3 Illustrating supply: Supply equation

The equation relates price and quantitydemanded

Qs = a + bP
Qs: Quantity supplied
P: Price
b : coefficient (b ≥ 0 )
a : constant

Supply function: Qs=f(P)

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2.2.3 Illustrating supply: SupplyCurve

The curve relates price and quantitysupplied
Price of
Ice-Cream
Cone
$3.00

2.50

2.00

1.50

1.00

0.50

Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones

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Change in Quantity Supplied

Price of
Ice-Cream S
Cone

C
$3.00 A rise in the price
of ice cream cones
results in a
movement along
the supply curve.
A
1.00

Quantity of
0 1 5 Ice-Cream
Cones

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Market Supply

Market supply refers to the sum of all

individual supplies for all sellers of a
particular good or service.
Graphically, individual supply curves
are summed horizontally to obtain the
market supply curve.

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2.2.4. Determinants of Supply

Market price
Input prices
Technology
Expectations
Number of producers
What are some examples?

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Change in Supply
S3
Price of
Ice-Cream S1
S2
Cone

Decrease in
Supply

Increase in
Supply

Quantity of
0 Ice-Cream
Cones

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Change in Quantity Suppliedversus

Change in Supply
Variables that
Affect Quantity A Change in This Variable . . .
Supplied
Price Represents a movement
along the supply curve
Input prices Shifts the supply curve
Technology Shifts the supply curve
Expectations Shifts the supply curve
Number of sellers Shifts the supply curve

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2.3. The market mechanism

1. Market Equilibrium
2. Surplus and shortage
3. Price control

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2.3.1 Equilibrium of Supply andDemand

Price of
Ice-Cream
Cone Supply
$3.00

2.50 Equilibrium

2.00

1.50

1.00

0.50 Demand
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones

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2.3.1 Equilibrium of Supply andDemand

Qd = Qs
Equilibrium(Pe,Qe) = E(2,7)

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2.3.2. Excess Supply

Price of
Ice-Cream
Cone
Supply
$3.00 Surplus

2.50

2.00

1.50

1.00

0.50 Demand
Quantity of
0 1 2 3 4 5 6 7 8 9 10 11 12 Ice-Cream
Cones

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Excess Demand
Price of
Ice-Cream
Cone

Supply

$2.00
$1.50

Shortage Demand

0 1 2 4 5 6 7 8 9 10 11 12 Quantity of
3 13 Ice-Cream Cones

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Three Steps ToAnalyzing

Changes in Equilibrium
Decide whether the event shifts the supply or demand curve (or
both).
Decide whether the curve(s) shift(s) to the left or to the right.
Examine how the shift affects equilibrium price and quantity.

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Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc.

How an Increase in DemandAffects the

Equilibrium
Price of 1. Hot weather increases
Ice-Cream the demand for ice cream...
Cone

Supply

$2.50 New equilibrium

2.00
2. ...resulting Initial
in a higher equilibrium
price...
D2

D1
0 7 10 Quantity of
3. ...and a higher Ice-Cream Cones
quantity sold.

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How a Decrease in SupplyAffects the

Equilibrium
Price of
Ice-Cream Chocolate is an input of icecream
Cone production, price of chocolate
S2 increases…..
S1

New
$2.50 equilibrium

2.00 Initial equilibrium

2. ...resulting
in a higher
price...
Demand

0 1 2 3 4 7 8 9 10 11 12 13 Quantity of
3. ...and a lower Ice-Cream Cones
quantity sold.

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Exercise
Many pineapple farmers in Tien Giang Province’s Tan Phuoc
District, the largest pineapple planting area in the Cuu Long
(Mekong) Delta, are taking losses because of fluctuating prices
caused by an oversupply (June 2018)

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2.3.3. Price control

Price controls are usually enacted when

policymakers believe that the market price of a
good or service is unfair to buyers or sellers

Extreme case:
Command economy, economic system in which the means of
production are publicly owned and economic activity is controlled
by a central authority that assigns quantitative production goals
and allots raw materials to productive enterprises.

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Price ceiling : is a legal maximum on the price

at which a good can besold

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Price ceiling: If equilibrium is above the price ceiling

then the price ceiling is binding as the
price ceiling will have an effect onthe price or
quantity sold

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Price ceiling: If the price that balances supply and demand

(equilibrium) is below the price ceiling then the price ceiling is
not binding as the price ceiling has no effect on the price or
quantity sold (atEquilibrium).

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Example:
Affordable housing for low incomecitizens

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A price floor is a legal minimum on the price

at which a good can besold.

➔ If the equilibrium price is above the floor,

the price floor is notbinding.
➔ If the equilibrium price is below the floor,
the price floor is binding.

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Example: Miminum wages

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1. The demand for books is: Qd = 160 - 2P

The supply of books is: Qs = 20 + 5P
What is the equilibrium price of books?
A) 5
B) 10
C) 15
D) 20

2. Refer to Question 1. What is the equilibrium quantity of books sold?

A) 25
B) 50
C) 75
D) 120

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