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    Compare and Contrast Marketing Strategies Used in Mass Marketing, Direct Marketing, Micro-Marketing, and One-To-One Marketing

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    Jonah Delmundo
    Mass marketing targets large audiences with advertisements to achieve high sales and brand awareness, while direct marketing builds long-term customer relationships through targeted channels like phone calls and emails. Micromarketing focuses marketing campaigns on specific niche demographics. One-to-one marketing personalizes products and services for each customer's unique needs and allows for customization through interactions like Dell's website configurations.

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    Compare and Contrast Marketing Strategies Used in Mass Marketing, Direct Marketing, Micro-Marketing, and One-To-One Marketing

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    Jonah Delmundo
    109 views2 pages
    Mass marketing targets large audiences with advertisements to achieve high sales and brand awareness, while direct marketing builds long-term customer relationships through targeted channels like phone calls and emails. Micromarketing focuses marketing campaigns on specific niche demographics. One-to-one marketing personalizes products and services for each customer's unique needs and allows for customization through interactions like Dell's website configurations.

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    Mass marketing targets large audiences with advertisements to achieve high sales and brand awareness, while direct marketing builds long-term customer relationships through targeted channels like phone calls and emails. Micromarketing focuses marketing campaigns on specific niche demographics. One-to-one marketing personalizes products and services for each customer's unique needs and allows for customization through interactions like Dell's website configurations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    109 views2 pages

    Compare and Contrast Marketing Strategies Used in Mass Marketing, Direct Marketing, Micro-Marketing, and One-To-One Marketing

    Uploaded by

    Jonah Delmundo
    Mass marketing targets large audiences with advertisements to achieve high sales and brand awareness, while direct marketing builds long-term customer relationships through targeted channels like phone calls and emails. Micromarketing focuses marketing campaigns on specific niche demographics. One-to-one marketing personalizes products and services for each customer's unique needs and allows for customization through interactions like Dell's website configurations.

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    Compare and contrast marketing strategies used in mass marketing, direct marketing,

    micro-marketing, and one-to-one marketing

    Mass marketing is a strategy which advertise the products and services by targeting the large

    audiences without any goal of addressing a specific number of people. It covers all the

    consumers through advertisement on websites, newspapers, television and radio. This

    technique is used mostly by the big corporations and emphasizes on selling products at lower

    prices. This helps them to achieve highest sales as well as enhance their brand image (Alexa

    Drake; 2019).

    Direct marketing is used for reshaping the face of marketing. This method of marketing is

    used for presenting the company information with respect to the company, product and price

    towards the target customers through various media channels. The companies use direct

    marketing strategies for building effective and long-term relationships with the gainful

    customers (Thomas, A.R., Lewison, D.M., Hauser, W.J, & Foley, L.M; 2007). The mode of

    communication used for direct marketing are through phone calls, leaflet distribution, kiosk

    marketing, social media, emails and text messages.

    Micromarketing is a marketing strategy which is used for targeting specific customers within

    a particular niche market. The company uses narrowly defined demographics which are based

    on the gender, age, income level for creating marketing campaigns towards the definite niche

    segment (Alexandra Twin; 2021). This is a cost-effective strategy with very limited

    marketing campaigns. Therefore, the company designs both the product and the marketing

    program for achieving the micro marketing goals (Kotler, 1988; Schiller,1989).

    One-on-one marketing is a marketing strategy which advertises the products and services

    based on the customer choices. This marketing strategy does not try to attract the attention of

    the customers instead it keeps they themselves care about their own business. Thus, the two

    This study source was downloaded by 100000831449392 from CourseHero.com on 03-30-2022 08:01:06 GMT -05:00

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    basic principles on which one-on-one marketing is dependent are personalized services and

    customization. Based on this marketing strategy the vendor will try to learn about the specific

    requirements of the customers, edifice a merchandise which is directed towards the customers

    and sell the product at a price which is distinct from others (Pine, Peppers & Rogers, 1995).

    The best example with respect to one-on-one marketing is the personal computers offered by

    Dell. They allow the customers to interact with them through their website and build a

    customised product of unique nature.

    References

    Alexa Drake; Learn Hub; What Is Mass Marketing and How It’s Effective; (2019);

    https://learn.g2.com/mass-marketing

    Thomas, A.R., Lewison, D.M., Hauser, W.J, & Foley, L.M. Direct Marketing in Action:

    Cutting‐Edge Strategies for Finding and Keeping the Best Customers. (2007). Direct

    Marketing: An International Journal, 1(1), 61-62.

    Kotler, Philip. Marketing Management: Analysis. Planning. Implementation. and Control.

    Prentice Hall (New Jersey). 1988.

    Alexandra Twin; Micromarketing; Investopedia; (2021);

    https://www.investopedia.com/terms/m/micromarketing.asp

    Pine II, J., Peppers, D., and Rogers, M., “Do You Want to Keep Your Customers Forever?”

    Harvard Business Review, Mar-Apr 1995.

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