1. Which topics would be the best candidate for a white paper?

an opportunity for buying surplus parts for steering systems

a faster, cheaper, data-storage medium
a revolutionary pollution-reduction method
a promotional offer on last year's automobiles

2. From the viewpoint of the reader, how does a white paper differ from a typical sales
brochure?

 A sales brochure is more concerned with economic factors than a white paper.
 The white paper focuses more on a single issue or product than a sales brochure.
 A white paper appears to be more analytical and impartial than a sales brochure.
 A sales brochure appears more honest and trustworthy than a white paper.

3. Which paper would engage most readers from beginning to end in a lengthy white
paper?\
 "Sorghum Harvests for 2012-2018"
 "How to Install Horseshoe Cable Fasteners"
An interested reader would want to understand the complete process you provide in the
paper.
 "High-performance sports car price guide 2019 "
 "Global Water Quality in the Next Decade"

4. How might you manage the process of polishing a draft?

 Read the draft multiple times.
 Use a checklist.
Because there are several distinct items to review, a checklist is essential.
 Employ an outside editor.
 Run a spell checker.

5. A correlational study will not only point out the trends in your data but can prove causality.
 True
 Falso
6. A rigorous and well-structured instrument will need to be what two things?
 Significant and Ethical
 Deductive and Confidential
 Correlational and Probabilistic
 Reliable and Valid

7. Why is it important for another researcher to be able to replicate your study?

 It broadens the findings of your research if findings can be replicated in another
setting.
 It allows for the research field to test the validity of your finding
  It can ensure the relevance of this new knowledge in different environments.
 all of these answers

8. The independent variable is the variable your research will manipulate to see potential
relationships with dependent variables.
 True
 Falso
9. What makes a research objective different from a research question?
 There can only be one research objective.
 A research objective is more focused than a research question.
 A research objective can only relate to a hypothesis.
 The research objective is concerned with the goals of your research rather than
the questions your data collection attempts to answer.

10. Why is the null hypothesis important in quantitative research?

 There needs to be more than an educated guess about a phenomenon.
 Statistics are a soft science and need a different hypothesis than a hard science.
 A null hypothesis accounts for random chance as the reason for a perceived
relationship between variables.
 Quantitative research is about certainty rather than probability. The null hypothesis is
not a certainty measure.
11. How does a literature review differ from an annotated bibliography?
 A literature review is a straightforward recitation of what you read, like a book report.
 There is no difference; a literature review is the research term for annotated
bibliography.
 A literature review must include all of the literature you have read on the topic.
 A literature review provides a thorough dive into the field from a narrative
perspective, not just notes.
12. Can good social science research be subjective?
 Yes, because social science research can cherry-pick its findings to match an
ideology.
 Yes, because subjectivity as a social science research term is about the human
condition.
 No, because objectivity must be more than a research framework.
 No, because objectivity is at the forefront of the scientific method.
13. Which of the following IS NOT a consideration when narrowing your research topic?
 Relationship of Variables
 Aspect
 Validity
 Methodology
14. You should start writing your problem statement from the place you feel the most
comfortable.
 TRUE
 FALSE
15. Which of the following IS NOT a section of a research proposal
 Criticisms
 Problem Statement
 Methodology
 Analysis
16. What is population sampling?
 The methodology used to achieve a representative sample of people to
participate in your study.
 Finding the people who take part in your study but should not have
 Choosing participants at random to ensure probability.
 Engineering the participants in your study to align with the contours of the
population.
17. Which is the best description of an ancillary study?
 Putting an intervention into an experiment to measure against a control group.
 Supplementing an existing data set with one or more additional measurements.
 Using an existing data set but comparing variables not examined in the original
study.
 Using statistics to identify variances and publication biases in existing literature and
research results.
18. There are multiple ways to share and fill out a survey, and your research can combine
methods to meet participants where they are.
 TRUE
 FALSE\
19. How do 'statistical significance' and 'practical significance' differ?
 Statistical means the findings are relevant; practical means the probability of results
left to random chance is low.
 Statistical means the probability of results left to random chance is low;
practical means the findings are relevant to use in your field
 There is no difference.
 Statistical means the probability of results left to random chance is low and the
findings are relevant; practical means the cost is low.
20. Which of the following IS NOT true about formatting a table?
 Show data patterns in columns rather than rows because most people read down
rather than across.
 More smaller tables are better than one very large table.
 Simplify numbers to the fullest extent, even if that means using scientific notation.
 Make sure to share your data from the highest number to the lowest.
21. Common acronyms should be used throughout the paper.
 TRUE
 FALSE
22. Most research limitations fall into which two categories?
 Methodology limitations and data limitations.
 Methodology limitations and infrastructure limitations.
  Methodology limitations and population sample limitations.
 Methodology limitations and research team limitations.
23. The abstract and final summary are almost always the two most-read parts of a research
paper.
 TRUE
 FALSE
24. Which of the following IS NOT a primary ethical standard of research?
 Informed consent
 Validity
 Avoiding harm while doing good
 Confidentiality
25. Which of the following studies would NOT require Institutional Review Board approval?
 All studies require IRB approval.
 A study using a mix of human and non-human subjects.
 A study entirely using previously collected data which was published in a publically
available source.
 A study using internal subjects.
26. Which of these article types is the most flexible and popular?
 Feature
 Feature articles are the cornerstone of nonfiction writing and are commonly seen in
magazines
 News
 Research
 Commentary
27. What should you NOT include in a pitch or query letter?
 sources you plan to speak with
 a deadline for responding
 your completed article
 the editor's name
28. All of these are great sources for your article content EXCEPT _____
 something you saw with your own eyes
 something you heard from a friend
 something you read in a major news outlet
 an interview you did with an expert
29. Before an interview, it's a good idea _____.
 to prepare a list of yes-or-no question
 not to think too much—you want it to feel like a natural conversation
 to prepare a list of long, complex questions
 to ask your subject if it's okay to record the interview
30. One way to organize the ideas in your article is to _____.
 edit your notes, deleting and cutting/pasting as needed
 create a detailed outline with roman numerals
 all of these answers
  sketch a loose visual roadmap or flow chart
31. Use your creativity to keep the reader engaged in all parts of your article EXCEPT _____.
 transitions
 he ending
 quotations
 the "lede" or beginning
32. When editing your article, what should you NOT be looking for?
 Roman numerals
 Clichés
 ussy language
 unnecessary words
33. When submitting your article for publication, don't include _____.
 a suggested headline
 a list of your interview questions\
 photos and captions
 your availability in the coming days
34. What are the two main reasons to promote your article?
 to show your subject matter to readers and your skills to editors
 to show your editing to publishers and your skills to sources
 to show your transitions to readers and your subject matter to editors
 to show your sources to editors and your skills to competitors
35. Information literacy includes skills in navigating research, as well as an understanding of
_____.
 how information is created
 he Dewey decimal system
 who the primary information creators are
 exactly how much information exists
36. Aaron plans to do some research on the Industrial Revolution in the university library's
archives. How would what he finds there differ from research on the same topic in a general
library's collection?
 The materials are more likely to be digital than materials in a general library
collection.
 The materials were all created by scholars who studied the Industrial Revolution.
 Some of the relevant materials were created during the Industrial Revolution
 There are many more copies of archival materials than materials in a general library
collection.
37. Margot travels frequently for work. Why might she choose to use an online library to
conduct research for a project she's working on
 She needs to use books written by an author who's still living.
 Only online libraries have free books.
 She can access the books remotely.
 She only needs books in the public domain.
38. A train derailed outside of Philadelphia on Monday. Based on the information cycle, where
would you read about this story on Tuesday?
 Nternet
 reference book
 newspaper
 academic journal
39. How can Wikipedia be helpful when you're conducting college research?
 It can help you identify keywords and concepts to research elsewhere.
 it can be referred to for unbiased information on any topic.\
 It can be used as primary source material.
 It can be used as a sole source since it's so comprehensive.
40. How are social media sites today being used as a trusted source of information?
 They're used to connect classmates and coworkers.
 They're used to share personal videos.
 They're used to update communities about natural disasters.
 They're used by organizations to push a political agenda.
41. Nan is a school administrator trying to estimate how many school-age kids will be living in
her district in five years. What type of research resource should she use to help her find the
answer?
 Maps
 statistical database
 objects and artifacts
 materials collections
42. As a visually literate researcher, which action can help establish the credibility of an image?
 Find an image with an online search.
 Identify the images needed.
 Evaluate the image source.
 Put the image in context.
43. Felicity wants to use some photos of the New York City skyline in her presentation. What
type of images should she look for to ensure she can use them without permission?
 images in the public domain
 images from a library's archives
 images from the Library of Congress
 images that appear in Google search
44. For a class assignment, Nelson needs to use a periodical source that has been peer reviewed.
Which source should he use?
 Newspaper
 trade journal
 general magazine
 scholarly journal
45. What is true about general magazines?
 he articles are peer reviewed.
 They're written by professional journalists.
  They are considered primary sources.
 They contain a bibliography.
46. Who would find mind mapping the most helpful?
 Someone who needs to refine the direction of their research.
 omeone who wants to organize the research they've already conducted
 Someone who doesn't know what research topic to start with.
 someone who is an expert in their research topic
47. Which Boolean search term broadens your search?
 And
 Both
 Or
 Not
48. What type of search terms can help you find similar or related terms grouped together?
 ree language terms
 subject headings
 authority headings
 keywords
49. If you aren't able to find enough source material when you start researching a topic, you
should consider _____ your topic.
 Narrowing
 giving up
 expanding
 abandoning
50. Malik's instructor is requiring that students use two primary sources for their end-of-
semester project. What sources should he choose?
 autobiography and biography
 news article and diary
 diary and description by a witness
 magazine article and encyclopedia
51. Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what
circumstance would she choose a popular publication as a source?
 She needs a bibliography to refer to
 She wants to use peer-reviewed information.
 She is unfamiliar with the jargon in the field.
 She needs credible citations.
52. Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism
 Using the sentence with quotation marks around it.
 Just changing the word order of the sentence.
 Restating the sentence in his own words.
 Crediting the original source of the sentence

53. What usage of copyrighted materials would be a violation of the fair use doctrine?
  Criticism
 Marketing
 Teaching
 news reporting
54. Kara is working on a group research project and needs to create an annotated bibliography
based on the bibliography created by another team member. What does she need to add?
 a description of the sources
 the authors of the sources
 the publishers of the sources
 the names of the sources
55. For a work of art, what is contained in an image caption that is not present in an image
citation?
 the item's owner
 the title of the work
 the dimensions
 the artist's name
56. When starting your Quick Start Guide, what questions should you keep in mind? A. Are there
steps my user must take to get started? B. How can I make my guide visually appealing? C.
Are there tasks my user may want to complete?
 A, C
 B, C
 A, B
 A, B, C
57. Which of the following practices should you follow when annotating screenshots?
 Keep annotation style consistent throughout the guide.
 Vary the annotation style from one visual to the next
 Make the annotation style match the size and color of the actual screenshot.
 Annotate each element of the screenshot.
58. Good Quick Start Guides combine _____ language and _____ language
 plain; understandable
 technical; specialized
 plain; technical
59. A good heading should always be what?
 specific and descriptive
 as concise as possible
 seldom using any verbs
 written as a complete sentence

60. Which of the following items is the best example of a good step description?

 Turn on ventilation system before starting any other steps.

 Ventilate the laboratory
 The necessity of proper ventilation
  Before starting any other steps, turn on the ventilation system.

61. Which choice is a reliable way to ensure that your email will be read?

 Use a comma after the recipient's name to convey respect

 Use a compelling subject line.
 Close out the email with a heartfelt expression like "Very truly yours."
 Give all the critical information in one paragraph so the reader will have fewer
paragraphs to read

62. How should you structure your document for easy reading?

 Use two or three line paragraphs

 Include at least 8 sentences in each paragraph
 Use lists and bullet
 Use long paragraphs.

63. Revise the following sentence to be more concise, but have the same meaning: "The
sales figures that we calculate annually will be given to you sometime on the first day
of the month of July."

 You will receive our annual sales figures July 1.

 We will give the sales figures that we calculate annually to you on July 1
 On the first day of July, you will receive the sales figures that we have calculated.
 You will receive from us before the close of our work day on July 1 the annual sales
figures.

64. Which of the following elements do effective business writers always include in their
communications?

 a face-to-face component
 adjectives and adverbs
 topic sentences
 compliments to the reader

65. Which of these is an example of a concrete request?

 Please help yourself to several bagels in the conference room

 You'll need to increase your sales by 20 percent soon.
 Try to work harder on your next presentation
 Please have the expense report on my desk by 5 p.m. this afternoon.


66. Which sentence is punctuated properly?

  Despite having been before I am excited to attend the conference.
 I have been to the conference before, I am excited to go again.
 I have been to the conference before, and I am excited to go again
 I have been to the conference before; and I am excited to go again.

67. Which of these should you do during the planning stage?

 write every random thought that comes into your head

 identify five specific topics to include
 determine how long the document will be
 consider the reader's needs and wants

68. What is one reason to send a handwritten note?

 to discipline a subordinate
 to express gratitude
 to spread awareness about a new policy
 to suggest a new meeting time

69. Noel has a critical meeting with her steering committee. She wants her
communication to succeed so she can move forward with a project. Which tool will
help her achieve this?

 using a 5W form
 using video conferencing
 using a checklist
 using email

70. One of the important factors of successful communication is to know your audience
and to have them listen to you. Which of the 5Ws guides you through questions to
get to the results you need from them?

 Who
 Why
 Where
 What

71. Mika is getting ready to propose a new solution to her company executives. She
knows there may be resistance. What should she avoid to get her audience to be
receptive?
  Articulate what you can do instead of what you cannot.
 Bridge with the word "but" instead of the word "and."
 Ask yourself, why might my decision-maker say no?

72. Jeremiah just finished a speech with an idea he mentioned in his introduction. This
technique is known as _____.

 Bookending
 Sandwiching
 Alliteration

73. Rafe has less than 10 minutes to get his communication into his audience's mental
door and wanting to know more. Which of the following would prevent Rafe from
connecting with his audience?

 Link the word "imagine" to three benefits of your product.

 Open with three "did you know" questions.
 Segue into what's next by saying, "you don't have to imagine it."
 Provide the audience with a two- or three-sentence overview of the company

74. Albert has crafted a presentation for a conference on environmental solutions. He

needs to ensure that his audience will be inspired to take action. What does he need
to include in his presentation to inspire action?

 Include a Q and A slide

 Tell them what they need to do.
 Include an action-oriented close.
 Provide one specific way to continue the conversation

75. Mark has a great idea for securing dog crates in a car. Which technique would be the
best way for him to present his idea?

 Use a slide show.

 Use a prop and act out the scenario.
 Explain the problem and solution you have

76. You want to create a takeaway people can repeat and have it stay in their minds
when they leave your communication. What should you avoid?

 using rhyme
 using iambic meter
 developing a 50-100 word message
 using alliteration
77. Miguel has asked you to help him with his presentation. He wants his audience to be
a part of his story. Which technique would you recommend to him?

 Add "you" type questions.

 Add a Q and A.
 Tell them your story.
 Pause after every slide and ask if anyone has questions.

78. Dieter has a big communication meeting coming up where he will be presenting his
solution. Which action may inhibit Dieter from being successful?

 Rehearse in front of some people

 Go for a walk and rehearse your presentation.
 Practice your delivery in front of a mirror.

79. Under copyright law if you have a database of your client contact information, what
is considered protected?

 only individual confidential data record

 combination of phone number and client contact name
 only the entire database not individual data
 neither the data nor the database is protected

80. If in a work-for-hire agreement, you (the contractor) create something, who will own
the rights to be considered the author?

 As a contractor, it will be the party that is paying you to do the work

 As an contractor, you always are considered the author.
 As an employee, you are always considered the author.
 As a contractor, both parties will have joint authorship rights.

81. If you are the creator of an asset protected by copyright law, which statement is
true?

 If you are authoring for a company, then the copyright is valid for 70 years after your
death.
 If you are not authoring for a company, then the copyright is valid for 70 years
after your death
 If you are not authoring for a company, then the copyright expires upon your death.
 If you are authoring for a company, then the copyright never expires.

82. Public domain is defined by assets not protected by copyright law?

 TRUE
  FALS

83. In order to sue for copyright infringement, you must first do what?

 have a registered copyright

 you can sue before you register the copyright
 have all your confidentiality agreements prepared to be signed
 egister for a trademark first

84. Which statement is most accurate?

 Under copyright law, companies can be liable for all infractions even if they are not
aware of them
 Even if you know that an infraction has taken place, you are not liable if a contractor
performed the infraction.
 Under copyright law, owners of companies cannot be held personally liable for
infractions.
 Under copyright law, companies are never liable for infractions if no one in the
company is aware of them.

85. DMCA is an abbreviation for what federal act?

 the Design Materials Copyright Act

 the Document Management Copyright Act
 the Digital Millennium Copyright Act
 the Digital Materials Copyright Act

86. What is not a good example of a trademark?

 a slogan
 a brand name
 a color
 a jump shot

87. Copyrights cover a work of art and trademarks cover a brand.

 TRUE
 FALSE

88. In trademark terms, "genericide" means

  the trademark name has lost its distinctiveness.
 the product that you have trademarked has not been successful.
 the trademark name is no longer valid because you have changed the product name.
 the trademark name is not unique enough to be protected.

89. Before adopting a trademark, what is the first thing that you should do?

 Look for a similar trademark and copy it closely

 Determine if this trademark will look good on social medi
 Determine if you can adopt this trademark without infringing upon any prior
existing use of the trademark
 Register the trademark.

90. What .gov site provides a searchable database of registered trademarks and provides
forms for registering your own trademark?

 USPS.gov
 PTOUS.cov
 USPTO.gov
 USPA.gov

91. What protocol is in place that allows for trademarks filed in the US to be recognized by
some international countries?
 International Trademark Act Protocol
 Madrid Protocol
 EU Trademark Protocol
 International Trademark Protocol
92. The broadest trademark symbol is the use of what
 Words
 logo only
 a word in a stylized font
 words and logo
93. How many trademark extensions can you file?
 1
 10
 As many as u afford
 5
94. In terms of trademarks, infringement
 adds value to your trademark.
 is an analysis of whether there's a likelihood of confusion between two
different marks.
 is a good thing.
95. What is an injunction?
 Something usually issued by the USPTO.
  Something that happens when you get a shot.
 The best way to take a trademark away from someone else.
 A requirement from a court that the party infringing on the trademark must
stop.
96. How many years is a patent valid?
 15
 5
 10
 20
97. In how many months does a provisional patent expire?
 18
 36
 24
 12
98. What change has been made to the America Invents Act in recent years?
 Mobile devices were added to list of patentable inventions.
 Two creators can now gain patents on identical inventions if both were created within
12 months of each other.
 The creator of an article is better protected against infringement.
 The first person to file the patent gains the rights versus the first person to
come up with the idea
99. If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?
 Get a verbal agreement from the other party that they will not steal your idea.
 Have the other party sign an NDA.
 Keep two fingers crossed behind you back as you tell them your secret.
 Threaten to sue the other party if they steal your idea.
100. Which is not a good way to research if a patent already exists for your idea?
 Search the US Patent and Trademark Office's online database.
 Search Google's online patent database.
 Phone a friend.
 Hire a lawyer to verify that no patent exists.
101. Which of these is not a good way to keep track of your creation?
 email notes
 keep dated documents on a computer
 keep lab notebooks
 leverage the poor man's patent
102. A trade secret is
 something that is secret but is of no real value.
 is worth its weight in gold.
 in the name so all trade secrets must have the word "secret" somewhere in the name.
 something that is secret and has value.

103. In general, recipes are never protected under the trade secret law.
 TRUE
 FALSE
104. In order to prove that someone has infringed upon a trade secret, you do not need to
 prove it is a secret.
 have the name of the party that is infringing.
 prove that you took steps to protect the secret.
 show that it has value.

105. If you are under an NDA and someone who is not under an NDA discloses a trade
secret to you, you are still bound by your NDA to not disclose the trade secret in
most cases.

 TRUE
 FALSE

106. Rights of publicity usually do not cover

 the exploitation of your persona for monetary gain without your permission
 the exploitation of your face for monetary gain without your permission.
 your freedom of speech
 the exploitation of your voice for monetary gain without your permission.

107. A model release is a waiver to rights-of-publicity laws?

 TRUE
 FALSE

108. Which of the these is the only subject matter than is patentable?

 data structures
 electro-magnetic signals
 compositions of matter
 non-functional descriptive material

109. An inventor comes up with an idea for a self-propelled baseball bat. What
attribute(s) must the idea have to be patentable?

 It must be useful, novel, and obvious.

 It must be a an idea for a product that can be sold to the public.
 It must have merit as determined by a patent attorney.
 It must be useful, novel, and non-obvious.
110. In what component of a patent application does the applicant identify the
relevance of the invention and the motivation for coming up with the invention?

 Summary
 Claims
 Background
 Abstract

111. Sue invented a steamer that heats food faster than a microwave. She knows she
can sell the steamer worldwide. Sue is concerned about costs. How should Sue
protect her invention in other countries while she begins marketing her cooker?

 Sue should file an international patent application that will protect her invention in any
country she sells in.
 Sue should file a PCT patent application, then determine what countries to file in
afterWIPO examines her patent.
 Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in.
 Sue should file a patent in the U.S., then file a PCT application that will provide her with
twenty-year patent protection all countries.

112. Infringement on dependent claims is nearly always found even if the independent
is not infringed upon.

 TRUE
 FALSE

113. ABC, Inc. is a large multi-national company with numerous product lines. ABC
wants to avoid being sued for intentional patent infringement. What might ABC, Inc.
do to avoid intentional infringement?

 Avoid doing patent searches so they do not become aware of a patent they might
infringe.
 Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.
 Avoid producing a product when a similar product has a patent pending.
 Avoid using risk management techniques when proceeding with product development.
114. Mary is working on a new invention she knows is patentable. She is concerned
about keeping her invention secret. What is the only incorrect statement regarding
the legal protections available to Mary?

 The information in her patent application will not be published by the USPTO until 18
months after filing.
 She can request the USPTO not make the information regarding her invention
public after her patent is issued
 She can request the USPTO not publish information regarding her patent application at
any time while it is pending.
 If there are other people working on the invention with her she can utilize a
confidentiality agreement

115. When was the copyright clause incorporated into the United States constitution?

 1906
 1776
 1878
 1787

116. Kohel Haver has not registered for a copyright himself.

 TRUE
 FALSE

117. What does DMCA stand for?

 Digital Millennium Copyright Act

118. You need to have a copyright credit on your image to protect the copyright.

 TRUE
 FALSE

119. How soon is copyright ownership attained by the creator?

 as soon as the creator registers his copyright

 as soon as the government sends them a copyright registration certificate
 as soon as the creator signs his creation
 as soon as the pen leaves the paper
120. What types of tangible creative expressions (work) can you copyright?

 Photographs, Drawings or Designs, Music or Songs, Sculptures, Story

 Words or Names
 deas or Concepts

121. What are the bonuses for registering your copyright?

 absolute proof you created the artwork, free access to courts, guaranteed damages up to
$150,000 for willful infringement
 legal presumption you created the artwork, free access to courts, guaranteed damages
up to $150,000 for willful infringement
 legal presumption you created the artwork, access to courts, presumption of damages up
to $150,000 for willful infringement

122. Copyright.gov is the only online website to officially register your copyright in the
United States.

 TRUE
 FALSE

123. What is the cost and damages allowed for registering a single image copyright?

 $35 and $150 for willful infringement

 $35 and $150,000 for willful infringement

124. What is the cost and damages allowed for registering a group of images
copyright?$40 and $120,000 for willful infringement

 $55 and $120,000 for willful infringement

 $75 and $120,000 for willful infringement
 $55 and $150,000 for willful infringement

125. A copyright registration for a single or group of images for an individual lasts a
lifetime plus seventy years.

 TRUE
 FALSE

126. A copyright registration for a single or group of images for a business lasts ninety
five years.

 TRUE
  FALSE

127. As long as you change a design in some way you can avoid copyright
infringement.

 TRUE
 FALSE

128. When does an individual copyright go into public domain?

 after seventy years

 after a lifetime plus seventy years.
 when it appears in google images
 when the creator dies

129. When does a business copyright go into public domain?

 when the business goes out of business

 after seventy years
 after ninety five years
 If you’re Disney, never.

130. NASA moon landing pictures are public domain because the public paid for them.

 TRUE
 FALSE

131. Cease and desist letters are a good method to use for those who ignore a
reasonable response to copyright infringement.

 TRUE
 FALSE

132. DMCA letters are specifically used to respond to web sites who are infringing
your copyright and asks them to remove and cease using the work.

 TRUE
 FALSE

133. A DMCA Take Down Notice is sent to website hosting companies letting them
know of copyright infringement by their users and requires them to address the
problem with the infringing web site and its owner.

 TRUE
  FALSE

134. How many years do you have to respond to a copyright infringement?

 4 years\
 1 year
 3 years\
 7 years

135. If you change a design at least 20%, then it’s OK to use it.

 TRUE
 FALSE

136. A copyright registration in the United States can be universally enforced globally.

 TRUE
 FALSE

137. An animal’s original creative expression can be owned by the animal who
created it.

 TRUE
 FALSE

138. Just like normal humans, a Zombie’s copyright lasts a lifetime plus seventy years

 TRUE
 FALSE

139. Which of the following is NOT part of the core logic of innovation?

 creation of variety
 scaling up of the best ideas
 brutal selection from among the many options
 repeating the word innovation again and again

140. Why do most organizations often stumble at innovation?

 baggage of past success

 fear of cannibalization
 all of these answers
 an excessive focus on maximizing efficiency
141. Why is collaborative innovation becoming increasingly necessary?

 all of these answers

 No company can master all of the necessary technologies and stay ahead.
 Most products now require an integration of multiple technologies.
 Rapid pace of technology development.

142. Which of the following is NOT an element of the “Design Thinking” process?

 focusing on aesthetic beauty above all else

 putting the user at the center
 focusing on not just what the user says but also how he or she thinks,
behaves, and feels
 aiming for “zero distance” between the company and the user

143. What is the core logic behind the “lean startup” process?

 Conduct lots of experiments.

 Think of the term “lean” as eliminating wasted time, effort, and resources.
 Design each experiment to answer a specific question.
 all of these answers

144. Which of the following would be a poor approach to foster creativity without
risking chaos?

 urging creativity while also severely punishing any failure

 setting up well-defined sandboxes for innovation
 investing in deeper understanding of customers’ needs
 engaging routinely and actively with young startups

145. Which of the following would be a BAD idea in a dramatic reimagining of the
target customer (e.g., when Apple launched the PC aimed at individual users)?

 Analyze why these customers remain unserved.

 Brainstorm business model changes to make them relevant customers.
 Identify currently unserved markets/customer segments.
 Ignore eventual profitability.
146. What’s the best approach to pursue collaborative innovation?

 Cultivate trust while keeping a watchful eye.

 Agree upfront about contributions, ownership, and decision-making.
 Partner with people or organizations who bring complementary capabilities.
 all of these answers

147. What is a key element of social innovation?

 all of these answers

 ensuring financial viability for the user as well as your organization
 a novel solution to an important but underserved social problem
 factoring in how the product or service would be used in real-life contexts

148. What does frugal innovation (think of Southwest Airlines) refer to?

 offering copycat products or services at somewhat lower prices

 creating products or services that are cheap and ignoring everything else
 acting tough with suppliers and employees to drive the cost down
 designing an ultra-low-cost business model by eliminating “waste”
across the entire system

149. What must you NOT do when figuring out how to dramatically re-engineer the
industry’s value chain?

 Ignore the impact of transforming some activities on other related

activities.
 Focus especially on activities with the biggest impact on total cost or
 delivered customer value.
Examine how technology could dramatically transform the entire value chain
(or a part of it).
 Map out the entire value chain from one end to the other.

150. What is an advantage to learning to be creative?

 increased self-confidence
 improved quality of health and life
 all of these answers
 improved problem-solving skills
151. Fixedness is a cognitive bias that _.

 limits your ability to see the world around you differently than you’re
used to
 really doesn’t impact your creative abilities over time
 helps you work better with those who see the world like you
 enhances your creative abilities by limiting your mental processes

152. What is not a criteria for classifying a thought as creative?

 It’s popular.
 It’s useful.
 It’s new.\
 It’s surprising.

153. Task unification is defined as _.

 the assignment of additional tasks to an existing resource

 bringing two product attributes into harmony with each other
 assigning only one function to a product\
 bringing simplicity to the world of innovation

154. When applying the multiplication technique, which product attribute should you
consider when creating a table?

 Color
 all of these answers
 weight
 shape

155. When applying the division technique, after dividing a product or its components,
what should you do?

 Seek consultation from an R&D specialist.

 Rearrange them back into the product.
 Apply a second technique to the product.
 Get a pricing quote from a potential manufacturer.

156. The subtraction technique is defined as the removal of an essential component

from a product.
  FALS
 TRUE

157. After virtually applying one of the SIT methods to a product, what is a good
question to ask?

 Does the concept help people in any way?

 Can this product bring in enough profit within the current fiscal year?
 Would I buy this product?
 Will this product be popular enough with consumers?

158. What is a Systematic Inventive Thinking pattern?

 Subtraction
 Multiplication
 all of these answers
 task unification

159. The hallmark of the attribute dependency technique is the unrelated nature of a
product’s parts.

 FALSE
 TRUE

160. A key to selecting the best ideas is identifying the most important _ for your ideas
in advance.

 cost analysis
 people\
 timeframe
 criteria

161. The best creativity workshops are held in rooms with specialized accessories to
boost innovative ideas.

 FALSE
 TRUE

162. Functional diversity means that _.

 team members have different technological skill sets

 team members can interchange their team role when asked

 team members come from different parts of the company
  team members should be okay working various times of the day

163. What do good consultants do with their engagement contract?

 Create a summary which outlines the four contract components.

 Write a critique for the contract manager.
 Uses the contract to determine how to construct consulting deliverables.
 Files it, as the real job description is not included in the contract.

164. What type of "shifts" do you need to look out for if your client doesn't support
your proposed solution?

 strategy shifts
 power shifts
 shifty shifts
 funding shifts

165. One of the primary purposes for using the managerial and technical roles is to
ensure your client _____.

 understands your deliverables

 listens to your exact approach for delivery
 doesn't call another consultant
 nderstands the importance of your contract

166. What is NOT something that client's typically look for during the early stages of
your consulting engagement?

 Your social status within the client environment

 Evidence that you know what you are doing.
 Your willingness to listen.
 Confidence in your abilities
167. Which of these actions is not recommended when positioning your deliverables for your
client to provide “care and feeding" after your engagement is concluded?
 Define any operational risks that may surface for your client.
 Respond to and correct any issue your client may bring to your attention.
 Schedule checkpoints to measure progress.
 Define phase 2 opportunities, if appropriate

168. What are the two types of potential "reviewer" you may be asked to fulfill during
a consulting engagement?

 validating and critical

  contracts and processes
 crucial and temporary
 all of these answers

169. Which of these is NOT a consulting business model?

 general contractor
 project based
 S-corporation
 staff augmentation

170. How should you estimate and manage your costs?

 take a swag and monitor it

 review your financials at the end of the year
 use a bottoms-up pro forma P&L
 use only external benchmarks

171. Where should you market your services?

 on the cheapest marketing platform

 on every available marketing platform
 only on your website
 where your buyers are

172. _____ sales is where the principals of the firm build relationships with clients,
understand their needs, and sell services to meet those needs.

 Subcontractor
 DirecT
 Commissioned
 Partnership

173. Which type of contract governs your entire relationship with the client?

 Master Services Agreement

 Purchase Order
 Statement of Values
 Task Order

174. Which of these is a challenge of "at risk" pricing models?

 regulators don't like these arrangement

 incentives are aligned with your client
 measurement is difficult
  you can make more money

175. What is true about "work made for hire" or "work product"?

 it becomes your intellectual property

 the client owns it after the engagement
 it doesn't need to be defined in the contract
 you get paid a higher rate for it

176. Which of these is NOT a downside to responding to an RFP?

 they can take a lot of time

 they can put pressure on your rates
 they expose your true economics
 they can result in big contracts

177. What drives the number of people you need to staff on your team?

 employment law
 the amount of work to be done
 personalities
 contract provisions

178. Which of the following is NOT a good technique for resolving conflict?

 act passive-aggressively and hope the client gets the point

 incorporate a client's ideas into the project
 reduce the client's workload
 give the client a visible role on the project

179. When presenting your findings, be sure to present your ideas _____.

 in the right format

 after you leave the project
 with as much data as you can find
 like you're the expert

180. Why should you consult an attorney when you draft a contract?

 to protect your interests and reduce risk

 because the client has an attorney
 to lower your profits which reduces your taxes
 so your contracts sound intimidating in negotiations
181. _____ tracks money coming into your business and going out of it.

 Balance sheets
 Cash flow
 Financing
 Debt

182. A _____ agreement prevents your employees from pursuing your clients after
they've left your employment.

 intellectual property
 restriction
 project
 noncompete

183. What kind of insurance protects you when your work isn't up to standard and it
causes financial damages?

 Disability
 workers' compensation
 Errors and omissions (E&O)
 general liability

184. When you hire people to support you, you have to _____ work.

 generate more
 avoid
 do more
 DELEGATE
185. Which step of the process will cause you to iterate more than others?
 define the question
 Select analyses
 create the story
 discuss and refine the story

186. You should immediately start manipulating data at the beginning of this process.
 TRUE
 FALSE
187. Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this happens,
there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.

 excitement; salary
 color; schedule opportunities
 support; credibility
 linear path; clients

188. A hypothesis is something taken to be true for the sake of argument.

 TRUE
 FALSE

189. You should choose your architecture based upon your audience.

 TRUE
 FALSE

190. You can never combine a layer architecture with a column architecture.

 TRUE
 FALSE


191. A column architecture can have more than three columns

 TRUE
 FALSE

192. You should spend a lot of time perfecting your story at this stage.

 TRUE
 FALSE

193. When discussing and refining your story, you should get input from many
stakeholders

 TRUE
 FALSE
194. You should never try to disprove your hypothesis.

 TRUE
 FALSE

195. You should choose your communication vehicle based upon _____.

 your preference
 what your boss likes\
 how many people are in the room
 your audience

196. When defining the problem your company solves, you should look at it through
the perspective of _____.

 your customers
 your ad agency
 your suppliers
 your employees

197. What is a profit pool?

 the return your investors make when you sell your company
 the profit dollars available in a given market
 a measure of how much profit you make
 how much of your profits are taxable

198. What does the "T" in SWOT stand for?

 Teams
 Training
 Threats
 Taxes
199. The threat of substitutes is the risk you face when _____.

 your customers can use a different product to solve their problem

 your employees are absent and you use lower skilled workers
 your suppliers swap out cheaper components in your product
 You use the wrong numbers in your financial projections

200. The product development roadmap describes _____.

 how your competitor's product has evolved over time

 how your research and development process works
 how you'll build your product over time
 the routes you'll use to distribute your product
201. When you describe your points of differentiation versus competitors, those
differences must be _____

 Aspirational
 your weaknesses versus competitors
 spelled out in writing
 substantial and meaningful

202. What does the sales section of your business plan explain?

 the profit margin you earn on each sale

 how much revenue you'll earn each yea
 your FOB delivery terms for each sale
 how you'll sell your product to your customer

203. A brand is a _____.\

 marketing campaign
 promise
 sales plan
 logo

204. What must your production plan explain?

 what kind of staffing you need to make your product

 whether you'll insource or outsource production
 all of these answers
 how your production matches your strategy

205. What is the most expensive form of compensation?

 Equity
 Bonus
 Cash
 Perks

206. What is one way to exit your business?

 short sale
 bank refinancing
 acquisition
 mass layoffs
207. Your financial forecast should be _____.

 built based on unit drivers

 optimistic and exciting
 built top down
 extremely precise
Writing White Papers
Question 1 of 5

A stakeholder who is quoted in a paper should be given the opportunity to review _.

a) the section containing the quotation

Question 2 of 5

How can you avoid discontinuities in style when incorporating outside materials?

d) Adapt the materials to your paper’s need, and avoid just copying content from outside
materials.

Question 3 of 5

What should be the focus of the introductory part of a white paper?

a) Develop engagement with the reader.

Question 4 of 5

What graphics type should you use sparingly in white paper?

a) company-related graphics

Question 5 of 5

What is the main benefit of studying examples of white papers in your area of expertise?

c) You can find suitable examples that fit your purpose.

Technical Writing: Quick Start Guides

Question 1 of 7

What is the difference between a conceptual guide and a procedural guide?

d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.

Question 2 of 7

Which of the following items best uses plain language to describe an idea?

d) Leave the sample in the lyophilizer until its mass does not change with time.

Question 3 of 7

How are “Must” Quick Start Guides organized?

b) They walk the user through a strict sequence to achieve a desired outcome.

Question 4 of 7

It can be helpful to base your Quick Start Guide on _.

b) the user manual

Question 5 of 7

The most important aspect of formatting to remember is that _.

c) it should convey meaning and be consistent

Question 6 of 7

How should you address the user when you are writing a Quickstart guide?

b) with second-person pronouns or the imperative mood

Question 7 of 7

How can you avoid including too many notes?

c) by breaking up steps into smaller groups

Business Writing Principles

Question 1 of 13

Which of the following is a grammatically correct sentence?

b) Your attitude affects your performance.

Question 2 of 13

How much of your writing time should be spent planning and revising?

b) 80%

Question 3 of 13

What question should you ask yourself to write in a conversational style?

b) Would I say this to someone if I were speaking to them face to face?

Question 4 of 13

Revise to include all the necessary specifics: We will be having a meeting on Tuesday.

b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in
Room 101 in our company annex.
Question 5 of 13

You send an email to your coworkers telling them to meet at the hotel conference room at 9
a.m. for a meeting.Considering the 10 Cs, what piece of information are you forgetting to tell
them?

b) The meeting’s purpose is to discuss a marketing plan for your new product.

Question 6 of 13

Which of the following is indicative of a typical memo?

a) a clear introduction

Question 7 of 13

Which of the following is an example of courteous writing?

a) The room is already booked on the 11th, but it is available on the 12th.

Question 8 of 13

Which of these should be included in a report for a client unfamiliar with your company?

d) specific company background information

Question 9 of 13

“Please complete the audit report by end of business day, Friday.”

What sort of request is this?

d) concrete request
Question 10 of 13

How can you ensure your recipient will read your email quickly when she receives it in her
inbox?

d) Create a specific and compelling subject line.

Question 11 of 13

Which of these clues indicates that a source is credible?

b) The source comes from an expert in the field.

Question 12 of 13

What is grammatically wrong with this sentence?

“Although I’ve already reviewed the slide deck I am still planning on attending the live
presentation.”

b) The sentence needs a comma after “deck.”

Question 13 of 13

Your employee’s writing skills have improved. Because of this improvement, she is being put
on a new account.Considering coherence, which of the following is the most effective way to
inform her of this?

a) Your writing skills have improved tremendously. Consequently, you are being assigned to
the Johnson account.
Preparing for Successful Communication

Question 1 of 9

You are in a meeting with your boss and need to ask for a raise. Which tip would you use to
reinforce that you are worth it?

a) End sentences with downward inflection.

Question 2 of 9

When interviewing for a job or selling an idea, what should you refrain from doing?

a) Talk about the various positions you have had in your career.

Question 3 of 9

Taylor is using a technique in her communication that will help her audience follow her
points. Which of these would confuse her audience?

d) Color code your process steps.

Question 4 of 9

Chloe has created a communication she will give to her team. She has identified the goal in
one sentence. Which of the following is the next logical step in the process of creating
relevant communication?

d) Anticipate your decision maker’s cares and concerns.

Question 5 of 9

Amy is applying the technique called _ in her communication so that the audience will picture
what she is saying and feel they are part of her story.

a) SCENE

Question 6 of 9

Kurt is fielding questions from an audience after his company just implemented some recalls
on a product. What would make the person complaining angrier?

b) Explain why it happened.

Question 7 of 9

The _ says we can identify with an individual, not an idea.

c) empathy telescope

Question 8 of 9

If you are fielding questions from an audience and someone asks a question you do not want
to answer, what would be the best approach in this situation?

c) Redirect the conversation.

Question 9 of 9

The goal of communication is to _.

b) inspire action
Understanding Patents: A Deeper Dive

Question 1 of 7

“Patent prosecution” has what meaning in the process of submitting patent applications?

b) Patent prosecution is the process of moving an application through the patent office by
addressing refusals until a patent is issued.

Question 2 of 7

Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a
utility patent?

b) Jane must not have disclosed her idea publicly more than a year from filing her application.

Question 3 of 7

ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only
$12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling its new trailer.
Has ABC infringed on XYZ’s patent?

d) ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.

Question 4 of 7

While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims
they are entitled to the benefits of the patent. What is the only legally accurate scenario
regarding patent rights and benefits?

b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on
the patent but the benefits are in the name of XYZ.
Question 5 of 7

Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be
popular with drivers who buy sports cars. What type of patent should he apply for?

d) a design patent because it protects the X-design which is more important to Edgar than
the function of a steering wheel that turns a car

Question 6 of 7

If a patent examiner refuses an application because the idea in the application is “obvious”,
that does this generally mean?

d) The examiner discovered there is prior art for the idea.

Question 7 of 7

When you are searching a database to determine if there is an existing patent for an idea,
where should you focus your search?

d) in claims, to determine if your idea might infringe on an existing patent and be barred if
the claims are the same
Critical Roles Consultants Play

Question 1 of 9

Being a good “follower” is needed to show you can work within what aspects of your client’s
environment?

c)The culture and expectations of your client.

Question 2 of 9

Switching between roles in a manner that doesn’t confuse your client is important. Which of
the following is NOT a good practice when switching between consulting roles?

c) Move quickly from one role to the other so your client doesn’t lose patience with you.

Question 3 of 9

When executing change management, working backwards from your “change picture” and
determine what steps your client needs to take is sometimes called what?

d) outcomes mapping

Question 4 of 9

Which of the following is one of the elements to look for when determining the appropriate
roles that will satisfy your client?

a) The degree of process focus your client has in your technical area.

Question 5 of 9

The best signal that you have support from your client is when your client management team
_ on the recommendations you make.

a) acts
Question 6 of 9

Which of the following is not recommended for setting yourself up for future consulting
engagements with your client?

d) Giving your client detailed plans for multiple new initiatives.

Question 7 of 9

There are two critical characteristics to ensure success as a consultant. What are they?

d) Expertise and the right attitude.

Question 8 of 9

Before implementing your solution, your extended stakeholders need to understand _.

d) the risks and benefits to expect

Question 9 of 9

When playing the role of reviewer, you typically analyze a potential solution for which two
characteristics?

a) Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability.
Consulting Foundations
Question 1 of 16

Which revenue model is one where you get paid based on the number of hours you work?

a) fee-for-service

Question 2 of 16

Which of these is a downside to staffing your team with contractors instead of employees?

a) your workforce could be less stable and predictable

Question 3 of 16

_ marketing is an approach where you share ideas and perspectives to interest your buyers.

a) Content-based

Question 4 of 16

What is a major risk of having a few large clients?

b) losing a big client can be very damaging

Question 5 of 16

A _ is when a client pays you a fixed fee for a time period regardless of how much or little
they use your services.

a) retainer

Question 6 of 16

Why is the first deal you negotiate with a client so important?

b) it sets precedent for future deals

Question 7 of 16

When licensing your intellectual property to clients, which of these actions should you take?

d) all of these answers

Question 8 of 16

What are the five major phases of a consulting engagement?

b) proposal, kickoff, delivery, closure, archive

Question 9 of 16

When should you include clients as members of your team?

d) as often as possible

Question 10 of 16

The first step in a standard problem solving process is _.

b) pinning and defining the problem

Question 11 of 16

What’s a possible risk of staying on with the client to implement the recommendation?

c) implementation might not go well and you’ll be blamed

Question 12 of 16

Consider retaining an attorney once you’ve hired _.

d) a single employee
Question 13 of 16

When using _ accounting you record the income or expense as it’s incurred.

a) accrual

Question 14 of 16

What do employees usually get that contractors don’t?

d) benefits

Question 15 of 16

Which of the following is a common certification you can get for your business?

d) veteran-owned

Question 16 of 16

Focusing too much on delivering services can cause what issue?

b) not spending enough time selling

Getting Your Ideas Approved

Question 1 of 17

When transforming a layer architecture to a story, you should _.

a) invert it

Question 2 of 17

A story based on a column architecture starts with a _.

c) core idea

Question 3 of 17

At what point should you wordsmith your story?

a) when finalizing the communication

Question 4 of 17

A good architecture is both distinct and _.

a) complete

Question 5 of 17

When converting a column architecture to a story, what comes first in the story?

b) the core idea

Question 6 of 17

How many analyses should you conduct to prove your case?

b) as many as are required to prove the architecture

Question 7 of 17

What attributes should the elements of your architecture possess?

d) distinct and complete

Question 8 of 17

A well-defined question consists of a what” and a _.”

b) why

Question 9 of 17

What goes at the bottom of a layer architecture?

b) background

Question 10 of 17

What is the button?

d) the objective function your stakeholder cares about most

Question 11 of 17

What is the benefit of structuring your communications?

d) all of these answers

Question 12 of 17

What tells you which facts to include or exclude from your recommendation?

a) architecture
Question 13 of 17

If you disprove your hypothesis, what should you do?

d) evaluate your next-best hypothesis

Question 14 of 17

Which of these are benefits of a good architecture?

d) all of these answers

Question 15 of 17

Why should you get input from stakeholders when refining your story?

c) to build support for your idea

Question 16 of 17

Which of the following is NOT part of the core idea?

b) question

Question 17 of 17

Your presentation title should be based upon _.

c) your core idea

Creating a Business Plan

Question 1 of 12

What is a moon chart?

c) a way to compare your business to your competitors

Question 2 of 12

When choosing suppliers, you should select the one that is _.

b) the best fit with your business model

Question 3 of 12

Your financial forecast should be _.

d) built based on unit drivers

Question 4 of 12
Which of the following is not a type of revenue model?

b) positive amortization

Question 5 of 12

Which of the following affects how you support your product?

d) all of these answers

Question 6 of 12

What must your production plan explain?

a) all of these answers

Question 7 of 12

What is the most important thing your product delivery plan should focus on?

d) how you get your product into your customers’ hands

Question 8 of 12

What’s a warning sign that your financial plan isn’t accurate?

a) a hockey stick forecast

Question 9 of 12

What does your value proposition describe?

b) how your product benefits your customer

Question 10 of 12

What are two things you must know about your capital on hand?

a) your burn rate and runway

Question 11 of 12

What does the sales section of your business plan explain?

b) how you’ll sell your product to your customer

Question 12 of 12

Why should you have expert advice when it comes to HR and legal issues?

c) to prevent major regulatory and legal issues from harming your business