Strategic Plan Term Paper
Strategic Plan Term Paper
Strategic Plan Term Paper
ACKNOWLEDGEMENT
This document describes Wily company limited strategic plan for the five-year period
2020-2025. It sets out a realistic strategic programme that will allow the company
build on the achievements, lessons learnt, progress made to date and respond to the
changing environment and associated challenges in the world economic and social
developmental needs.
The strategic plan is driven by a core theme whose effervescent goal is financial
Clear strategies and detailed activities have been developed to help achieve each of
the set strategic themes, goals and objectives. The implementation of the proposed
strategies will enhance the institutional capacity of the company and enable it to
build synergy among key players in order to mitigate both external and internal
challenges. The implementation will also provide the actual process through which
the strategic objectives will be achieved. Through their operations, the functions,
departments, and programmes will translate the strategic objectives into results by
I wish to give special thanks to the company Board of Management members for
their special interest, guidance, and support during the preparation of the Plan. I wish
also to thank most sincerely, our various stakeholders. I wish also to thank the
The company hope and belief that during the period of the strategic plan
constructively critique and propose realistic ways in which to re-cast and accelerate
the implementation of the plan, but also play their requisite role to ensure that the
expectations and targets set are both achieved and even exceeded.
the needs of the company that will enable our members meet their business needs.
Our success depends on our ability to generate the necessary resources we need
for implementation of the strategic plan, our ability to work together at all levels of the
company as a team and our ability to monitor and evaluate the implementation.
Signed
General Manage
EXECUTIVE SUMMARY
Overview
The Strategic Plan provides a roadmap, action and institutional agenda that Wily
Our Vision
Our Mission
1. Innovation.
4. Teamwork.
Priority Areas
The strategic plan 2020-2025, focuses on Strategic Issues, priority areas, key
success factors for each department and function as listed below within the
framework of; accounting and finance, administration, human resources,
services/Products.
Strategic Priority Two: Improve the use of technology and institutionalize R&D.
There are also certain things which Wily company must do right in order to fulfil its
mandate. Key success factors include: proper planning, acceptance and effective
evaluation.
For all the activities to be undertaken during the planning period, cost projections will
be done yearly as part of budgeting process and annual work plans. These will be
financed by the normal collections from our members and other revenue streams.
Management of resources will be guided by operational rationalization and
company financial resource base. While efforts will be made to cost-rationalize the
available resources in order to realize the stated objectives, the plan acknowledges
that the ability of the company to implement its planned activities depends on the
Organizational Structure
Plan Implementation.
Clear strategies and detailed activities have been developed to help in achieve each
of the set objectives. The implementation of the proposed strategies will enhance the
institutional capacity of the company to enable it build synergy among key players so
as to mitigate both external and internal challenges. The plan implementation will
also provide the actual process through which the strategic objectives will be
departments will translate the strategic objectives into results by developing and
framework for performance appraisal that will be aligned to Wily Company Limited
Strategic Plan.
CHAPTER ONE.
1.0 Introduction
across the world. Its mandate is to implement the company Standards in the region.
management. Globally, the company serves 111 Member Organisations around the
world, develops standards for over one million companies worldwide, serves 25
industries across 10 countries and barcodes are scanned more than 5 billion times a
day globally.
WCL believes in the power of standards to transform the way it works and lives.
capturing and automatically sharing vital information about products, locations and
assets. Further, the company enables visibility through the exchange of authentic
data and empowers business growth and to improve efficiency, safety, security and
sustainability. WCL has a total of 18 employees occupying varied positions from the
General Manager at the apex through to support level. the company offers a wide
range of services which are aimed at helping the members to implement their
standards with ease in order to achieve efficiency and transparency within the supply
chain.
1.1 BACKGROUND
The company has never developed and implemented a strategic plan. The rationale
for developing this strategic plan is therefore to inject the strategic thinking that the
results. This means that the process of developing the plan has questioned the
present, evaluated the past and informed the future strategic direction in terms of
vision, mission, key success factors and strategies. In essence therefore, the
through this strategic plan. Besides, the plan has developed the framework for
implementation, risk assessment and mitigation strategies that require vision, critical
The strategic plan has articulated the core and non-core business as follow;
engagement.
which included:
Review of all the relevant documents.
c. Situation Analysis.
d. Strategies formulation.
This chapter provides background information of the company and its operating
environment.
Highlights of the company performance over three years, challenges and analyses
Outlines and sets out the strategic direction of the company what be pursue in the
next five years. These are described in the form of vision, mission, values, focus
Sets out measures that Wily company will take to monitor and evaluate the strategic
plan implementation.
This chapter highlights the risks that are exposed to and spells out mitigating
strategies.
CHAPTER TWO
CONTEXTUAL ANALYSIS
2.0 INTRODUCTION.
This chapter has detailed results of Wily company limited unique proposition,
performance review and other situational analysis as part of the development of this
Strategic Plan.
in various events.
INDUSTRIALIZATION, PERGAMON,
circulation
formula.
The process of identifying the company aspirations, strategic issues and vision
Weaknesses (W), Opportunities (O) and Threats (T) it is likely to face in the future
specific strategies and action plans for achieving the aspirations and long-term
below;
Strengths Weaknesses
development.
Resources with global nature. Weak corporate governance
effectiveness.
bail us.
multinationals.
Opportunities Threats
market}. segmentation.
During the strategic planning process, PEST analysis methodology was used to
Political, Economic, Social and Technological framework. The analysis findings are
Political.
The situation is that the government has not developed a policy/ legislation with
regard to barcodes standards. As such, the business is not regulated and as result,
the operators are exposed to counterfeits. Lobbying, if any has not yielded good
Economic.
untapped and there is potential that attracts entrants who may focus on making quick
Social.
The demand for traceability of products in the market is increasing. The supply chain
players are demanding to know at which point the process went wrong in case of
Technology.
The company operations and indeed the business technology driven. In turn,
technology is research driven. The consultants have established that WCL cannot
reliably provide the requisite standardization platform for some big business
enterprises.
CHAPTER THREE.
STRATEGIC DIRECTION.
3.0 INTRODUCTION
This chapter provides the direction adopted by Wily company limited for the 2020-
The strategic direction covers; the vision, mission, core values, and priority areas.
The chapter articulates priority areas as; strengthening the company capacity,
Council. Above all, the strategic direction aims at providing structure, processes and
outputs that facilitate the company in fulfilling its mandate and justifying its existence
The vision, mission, motto and the core values are the anchors upon which Wily
“To promote the adoption of global business practices by offering value addition
products and
Wily company limited shall be guided by the following five core values:
responsibilities
transparent in all our dealings as we deliver our services to the members and
partners.
actions and omissions. This will be done through being focused, ambitious,
Wily company limited organizational structure will provide both institutional and
strategic plan, there must be a strong technical relationship between strategy and
structure, quite independent of the individuals occupying the positions. The guiding
a. That the designed structures should focus on the core business as articulated
b. That the structure should recognize the key support functions to the core
business.
c. That the structure should enhance effective delegation, control and decision
making.
Ensuring that the organisation is able to meet its objectives and fulfil its
Ensuring the welfare of staff and security of assets and other resources.
The General Manager is overall responsible to the Board for implementation of the
Staff.
objectives.
citizenship.
1. Financial Accounting.
Responsibilities include:
Liaison with internal and external auditors on system and annual accounts
audit
Board.
standards.
2. Management Accounting.
Responsibilities include:
Responsibilities include:
Carrying out financial analysis for projects and advice management and
payment structure.
finances.
Monitor usage of development grants and assist in preparation of reports to
grantors.
Undertaking HR planning.
Undertake market survey on salaries and remuneration and advise the Board
accordingly.
policy.
stakeholder company.
Review Training Needs Assessment [TNA] for HR staff and assist other
Undertake job analysis and review sound job descriptions in liaison with the
5. General Administration.
Develop a data base for the boards and company motor vehicles and
Coordinate drivers in the company and ensure that proper traffic rules and
6. Procurement.
Inventory management.
and records.
to the General Manager. The department is charged with the following functions;
Technical.
Preparing training materials for the Member Organisations, in liaison with R &
D.
products/services.
IT Support.
and software.
delivery.
This function will be headed by The Manager, Communication and Corporate Affairs
who reports to the General Manager. The functions of the Communication and
Corporate Communication
Responsibilities include:
Internal Communication.
External Communication.
External Relations.
Media Relations.
Creation of brand.
emails.
Marketing.
Responsibilities include:
gaps.
competitive strategy.
Innovation who reports to the General Manager. The functions of the Research,
company products.
member organisations.
Approve research and development projects and ensure that they are in line
stakeholders needs.
visits.
Continually develop new initiatives aimed at planning for the improved quality
products
create demand.
The purpose of this function is to inculcate compliance and change culture and
perform internal control and operational review company. The function shall be out-
sourced for the strategic plan period and review the need to institutionalize this
function. This function will be reporting to the Finance and Administration committee
of the Board.
Responsibilities include:
plans.
INTERNAL AUDIT.
Responsibilities include:
economy.
CHAPTER FIVE:
5.0 INTRODUCTION
Wily company limited will make monitoring and evaluation an integral part of the
entire process of the implementation of the strategic plan. This will be done with an
aim of measuring and assessing performance in order to draw lessons from the
will inform the decision-making processes. The system will largely use the strategic
objectives and indicators that have been incorporated in the strategic plan detailed
implementation matrix.
5.1 MONITORING AND EVALUATION SYSTEM. Monitoring and Evaluation (M&E)
The company Board of Directors have the overall responsibility for the M&E of the
The Head of Departments will be responsible for the implementation of the targets
that fall under their jurisdictions. This will be achieved by ensuring that all prepare
Annual Work Plans (AWPs) for each year of implementation; and all individuals
implementation plans.
The areas to monitor will include, but not limited to: performance, utilization of
resources, impact, context, institutional capacity. The monitoring process will involve
regular collection and analysis of information on the progress of the strategic plan
objectives.
Document progress and key learning areas from experience and feedback.
Check that allocated resources are being used as intended and cost
effective.
The results of both monitoring and evaluation will be reported regularly (monthly,
quarterly and annually etc.) as will be dictated by the M&E system and the activities
The company will ensure adequate ICT infrastructure and human resource capacity
for efficient and effective monitoring and evaluation of plan implementation. Similarly,
coordination and integration within and between functions will be a critical feature in
The company will use a variety of monitoring tools, depending on the nature of the
activities. Some of the tools will include: work plans, reports, field visits, annual staff
appraisal forms, and staff meetings. Each function and programme will determine
which tools are relevant and most suitable for their situation.
reports and other specific reports, which may be required from time to time
These reports will include: Planned programmes and activities for the period;
achievements against the plan; major variances; any trends (in terms of context,
national or global that have or may influence the work of the company; constraints
and challenges faced; any lessons that have been learnt; recommendations; and
annexes.
All financial reports will be expected to be compliant with the company financial
job descriptions.
The company will hold several staff and management meetings on a regular basis in
order to discuss important issues pertaining to the work and take appropriate action,
where necessary. Other consultative meetings will be held with specific stakeholders
of different aspects of our work to discuss progress and how the implementation can
be improved.
Finally, mid -term (after 2 years) and end of term (end of period) evaluation of
strategic plan implementation will be crucial, thus providing accurate data for the
review of the five (5) year period of implementation and basis for preparation of the
The company has decided to improve its operations by learning from others. There
departments.
The company benchmarking process will strongly contribute towards the following
benefits:
strategic partners.
Implementation of this Strategic Plan is prone to various risks; the specific risks are
outlined below:
STRATEGIC RISKS.
Insufficient commitment of the board to ensure implementation of the
Strategic Plan.
OPERATIONAL RISKS.
company.
FINANCIAL RISKS
TECHNOLOGICAL RISKS.
The company may not keep pace with rapid ICT developments.
changes.
Inadequacy of the current software to match the operations of the company.
To mitigate the effects of the above risks on this plan, the company implements the
following measures: