Rohit Nelli: Planning & Business Development
Rohit Nelli: Planning & Business Development
Rohit Nelli: Planning & Business Development
com
Mobile:+91 8861686235
EDUCATION
PGDM 2012 Indian Institute of Management, Kozhikode 3.32/4.33 Top 15%
B Pharm. (Hons) 2007 BITS Pilani 8.22/10 Rank 2
Class XII 2003 Vikas Junior College, Visakhapatnam (A.P State Board) 96.8% Distinction
Class X 2001 Timpany Secondary School, Visakhapatnam (CBSE) 91.6% Distinction
Awarded Merit Scholarship from State Bank of India for excellent performance in PGDM year I, IIMK 2011
Selected for the International Exchange Program, IIMK, for excellent performance in PGDM year I 2011
Received Govt. of AP ‘Pratibha Award and Scholarship’ for excellence in 11th &12th 2003-‘07
Awarded 100% Scholarship for 11th & 12th by MPJC, A.P for excellent performance in Std. 10 th Board 2003
Awarded C.B.S.E Certificate of Merit, being among top 0.1% of candidates in Mathematics in Std.10th 2001
Co-authored 2 International publications in ‘Chem. Biol. & Drug Design’ & ‘Journal of Med. Chemistry’ 2005
Won the ‘General Proficiency Prize’ throughout schooling for being in the top 2 ranks 1991-‘00
Secured AIR 351 in the National Level Science Talent Search Examination 1999
PROFESSIONAL EXPERIENCE
ITC LTD., INDIA Acting Brand Manager – Sunfeast May ‘13 - Present
Planning & Business Development
Responsible for planning and implementation of marketing inputs in the Premium & Super Premium
Cream Biscuit segments – Handling popular brands like ‘Dark Fantasy’(300Cr annual sale value) &
‘Dream Cream’(130Cr), ‘Sunfeast’ being the market leader in Creams Segment
Monitoring implementation of product launch by active coordination with Sales & Category
teams - Successful Launch of ‘Bounce’ (Rev. Increase of 80Cr p.a and 8% points market share
growth), ‘Bourbon Bliss’ (200% growth in Vol. with 32% pts. MS rise in South) and ‘Yumfills’
Liaison with multiple internal teams (Sales & Distribution, Systems, Manufacturing, Operations, ,
Packaging, Digital, Media, Procurement, Legal etc.) & over 20 external parties
Brand Development & Communication
Understanding consumer needs and development of brand thought & marketing plan basis that
Work closely with creative agencies for development of new communication campaigns for brands
Responsible for ideation, development & execution of Consumer & Trade(seller) promotions to
ensure active levels of involvement & support of the sellers as well as consumers
Develop media plans (TV, Print, Cinema & Outdoor) along with the media team as per brand’s
Responsibilities targeting and positioning – successful new ‘DF Live your moment’ campaign
& Led Digital Marketing activities on social media platforms to drive continuous engagement
Accomplishments Merchandising & Packaging
Planning merchandizing requirement, designing & sourcing of merchandizing material from vendors,
end-to-end execution of Merchandising plan as per brand guidelines
Active involvement in ideation, design and execution of any packaging related activities
Product and brand related Research & analysis
Liaison with Research agencies regularly to derive consumer insights on product, packaging,
positioning, brand growth & brand communication related researches
Keep track of industry trends and brand performance metrics through regular analysis of Retail
Audit, Household panel data etc. and take necessary actions
Marketing Budget
Jointly developed the marketing plan for FY 13-14 & FY 14-15 for an annual spend exceeding 200 Cr
Monitor and coordinate all marketing spends & budget releases for the brands
Consumer Understanding
Involved in consumer immersions & studies to ensure feedback is taken and actioned to implementation
Competitor Analysis
Monitor competition updates through sales team and syndicate databases on a daily basis
ITC LTD., INDIA Assistant Manager –Sales & Distribution Jun’ 12 - May’ 13
Area Manager (Foods) for Indore Circle handling 15 distributors including responsibility of all
categories in 2 sections, accounting to a top-line of around 9 Cr
Led a team of 6 Area Executives and 1 Area Manager for the launch of ‘Kaju Badam’
Responsibilities & Anchored end to end set up of 5 NSEs- New Sales Establishments– 3 Distributors & 2 Stockists
Accomplishments Responsible for complete revamp of a dying section (Katni) through Performance & Hygiene set up,
execution & implementation w.r.t to the sales team and systems
Implemented First Club & Shubhlabh loyalty programs in key outlets to promote seller engagement
Developed an Optimum Retail Coverage model through a cost benefit analysis of Direct servicing
Rohit Nelli [email protected]
Mobile:+91 8861686235
and a detailed understanding of Direct Outlet coverage of leading FMCG Players
Initiated new business opportunities with Hotels/Institutions for in-room consumption
LEADERSHIP EXPERIENCE
Elected Member of ‘Konquest’ Committee, IIM Kozhikode, 2010-11
Positions of Elected Coordinator, Pharmaceutical Society, BITS Pilani during APOGEE-06, National Level
Responsibility Technical Festival – applauded by the Head of the Department, for the team won after a gap of 5 years
Active member of ‘Prerna’ trust, a Social Service group at Sterling Commerce involved in CSR activities
Vice-Captain, Student Council, Timpany Secondary School, Visakhapatnam, 1999-00