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    Buying Strategies Assignment Iii: ANH TRAN - S3758857

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    Tran
    The document outlines Anh Tran's fashion buying plan for TheBlueTshirt brand. It includes a brand overview, planning process with mood board, trend forecast and collection board. The fashion buying plan details a pop-up location at Saigon Centre including layout, line plan and merchandise plan. Key trends for Spring/Summer 2022 include matching sets, yellow shades, pattern play and silk fabrics. The collection will feature an exclusive Ao Dai set and daily wear pieces. Financial projections estimate $46,678.90 in gross margin from $75,219 in total retail sales.

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    Buying Strategies Assignment Iii: ANH TRAN - S3758857

    Uploaded by

    Tran
    51 views20 pages
    The document outlines Anh Tran's fashion buying plan for TheBlueTshirt brand. It includes a brand overview, planning process with mood board, trend forecast and collection board. The fashion buying plan details a pop-up location at Saigon Centre including layout, line plan and merchandise plan. Key trends for Spring/Summer 2022 include matching sets, yellow shades, pattern play and silk fabrics. The collection will feature an exclusive Ao Dai set and daily wear pieces. Financial projections estimate $46,678.90 in gross margin from $75,219 in total retail sales.

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    The document outlines Anh Tran's fashion buying plan for TheBlueTshirt brand. It includes a brand overview, planning process with mood board, trend forecast and collection board. The fashion buying plan details a pop-up location at Saigon Centre including layout, line plan and merchandise plan. Key trends for Spring/Summer 2022 include matching sets, yellow shades, pattern play and silk fabrics. The collection will feature an exclusive Ao Dai set and daily wear pieces. Financial projections estimate $46,678.90 in gross margin from $75,219 in total retail sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    51 views20 pages

    Buying Strategies Assignment Iii: ANH TRAN - S3758857

    Uploaded by

    Tran
    The document outlines Anh Tran's fashion buying plan for TheBlueTshirt brand. It includes a brand overview, planning process with mood board, trend forecast and collection board. The fashion buying plan details a pop-up location at Saigon Centre including layout, line plan and merchandise plan. Key trends for Spring/Summer 2022 include matching sets, yellow shades, pattern play and silk fabrics. The collection will feature an exclusive Ao Dai set and daily wear pieces. Financial projections estimate $46,678.90 in gross margin from $75,219 in total retail sales.

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    © All Rights Reserved
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    of 20

    BUYING

    STRATEGIES
    ASSIGNMENT III
    ANH TRAN - S3758857
    Brand Overview

    Planning process
    Mood Board
    Trend Forecast
    Collection Board

    Fashion Buying Plan


    Pop up location & layout
    Line plan
    Merchandise plan

    References
    Brand Overview

    Established in 2013 by Kim Tuyen, TheBlueTshirt was first a local


    online fashion brand. After years of development, the brand
    currently owns two stores in District 1 and District 3 of Saigon.
    The brand mainly focuses on basic and essential product lines as well
    as high-quality materials. However, they sometimes offer up to trend
    collections. As the brand follows the image of a modern, friendly,
    functional and well thought out Vietnamese label, they never let
    down their target customers - Vietnamese gen Z by generating
    projects associated with community benefits and environmental
    consciousness (TheBlueTshirt n.d). One of TheBlueTshirt most well-
    known campaigns was the Indigo Tees made by H'mong people living
    in Sapa, mentioned in the last assignment.
    PLANNING PROCESS

    Mood Board

    Trend Forecast

    Collection Board
    M O O D BOARD

    BRIGHT
    DELICATE
    ESSENTIAL
    SOFT

    S P R I N G /SUMMER 22
    Trend Forecast
    Item
    Based on the WGSN report, the demand for essential wear would continue in the Spring-Summer of 2022 (S/S 22). The lead items
    are forecasted to be matching sets, coloured suits, comfort blazers, simple statement shirts, A-line Flexi dresses, A-line mini skirts,
    white jeans, wide leg pants and work-leisure pants (Maggioni 2021).
    Colour
    According to WGSN's trend forecast, yellow shades will continue to be one of the Spring/Summer 2022 key colours (Baidoo 2021).
    As yellow is the colour of the apricot flower, the signature of Tet holiday, this shade also represents wealth, fortune, and a positive
    vibe. Besides, yellow has been popular over the past three years and recently emerging in the womenswear market. It is forecast
    to go viral and apply to a wide product range such as loungewear, casual wear, essential wear, day dresses or suits (Clark 2020).
    Detail
    Pattern play, a kind of fabric manipulation by draping, twisting, and knotting, becomes an investment norm. This technique works
    as an aggrandizer for simple pieces like shirts and dresses that create intricate details with the least effort. Since pleated and is one
    of the common textures, prominently seen in luxury brands from Chinese S/S 21 and Shanghai A/W 21/22 catwalks, it is expected
    to be S/S 22 new fabric texture trend. These two are best when applying to light and airy fabric (Cheung 2021)
    Fabric
    Since silk currently made its appearance in many luxury womenswear brands' runway, it is forecasted to become the S/S 22 trend
    textile. As TheBlueTshirt tends to focus on eco-friendly materials, silk is known as one of the most sustainable fabrics. Besides, for
    work-leisure items, Ecological Textiles organic cotton, linen, and hemp blends are predicted to be key (Skliarova 2021).
    SPRING SUMMER 22

    EXCLUSIVE In this upcoming 2022 collection, TBT has prepared a new exclusive
    high quality Ao Dai set for the Blue girls. Since Ao Dai is a traditional

    "TET 2022" outfit of Vietnamese, almost every Vietnamese woman would wear
    it on the Tet holiday. Besides, the collection comes with a range of

    COLLECTION daily-wear yet formal pieces which fit with any occasion.

    RELEASE ON 15.03.19
    AT SAIGON CENTRE
    Figure 1 : Collection Board by Anh Tran, 2021, illustrations.
    PLANNING PROCESS

    Pop up Location & Layout

    Line Plan

    Merchandise Plan
    Pop up Location

    Location: Saigon Centre atrium - ground floor.


    Address: 92 – 94 Nam Ky Khoi Nghia street, Ben Nghe ward,
    district 1, Ho Chi Minh city.
    Renting price: $150/m²/month (tax not included).
    Pop up trading area: 40m² Figure 2: nbbj n.d,
    Saigon Centre ,
    Renting time: 3 months
    photograph.
    Total renting price: $18,000 USD
    Currently, Saigon Centre is one of the most advanced
    commercial centres for young people in Saigon, which
    integrates modern and updated activities according to the
    current youth trend. Their atrium is considered the heart of
    the shopping mall. Not only is it the main space for social
    activities with people gather, but it is also right in front of the
    main entrance and is easy to notice. This area is usually rent
    to showcase new products and services to attract customers
    (Le, V 2018).

    Figure 3: Bose Show 2019 by Tinh Te, 2019, photograph.


    Pop up Layout

    Figure 4: Takashimaya Shopping Mall - Saigon Centre Figure 5: Tran, A 2021, Store Layout, illustration.
    Shopping Mall-floor-plan-L1, 2019, photograph.
    Annual sales = 420 x 12 = 5040
    Average inventory = (1640 + 1600+ 1200) / 3 = 1480 B
    Stock turn rate = 5040 / 1480 = 3.4
    Total cost of garments: $75,219
    Total renting fee: $18,000
    Budget (exclude other costs): $93,219
    Total Retail (USD): $75,219
    Total Cost (USD): $28540.1
    Total gross margin:
    $75,219 - $28540.1 = $46,678.9
    $46,678.9 / $75,219 x 100 = 62,06%
    References
    Baidoo, A 2021, "Buyers’ Briefing S/S 22: Women’s Colour", WGSN, 15 April, viewed 26 August 2021,
    <https://www.wgsn.com/fashion/article/90661>.

    Cheung, P 2021, "Buyers' Briefing: China Edit S/S 22", WGSN, 18 May, viewed 28 August 2021,
    <https://www.wgsn.com/fashion/article/90921>.

    Clark, J 2020, "Global Colour", WGSN, 2 April, viewed 28 August 2021,


    <https://www.wgsn.com/fashion/article/86587 >.

    Le, V 2018, "150 USD mỗi m2 thuê mặt bằng bán lẻ ở trung tâm Sài Gòn", vnexpress.net, 5 April, viewed 30 August 2021,
    <https://vnexpress.net/150-usd-moi-m2-thue-mat-bang-ban-le-o-trung-tam-sai-gon-3732370.html>.

    Maggioni, S 2021, "Buyers’ Briefing: Women’s Key Details S/S 22", WGSN, 23 April, viewed 26 August 2021,
    <https://www.wgsn.com/fashion/article/90596>.

    Maggioni, S 2021, "Buyers’ Briefing: Women’s Key Details S/S 22", WGSN, 23 April, viewed 26 August 2021,
    <https://www.wgsn.com/fashion/article/90596>.

    Skliarova, J 2021, "Textile Sourcing Guide: Women’s S/S 22", WGSN, 16 February, viewed 26 August 2021,
    <https://www.wgsn.com/fashion/article/90595>.

    TheBlueTshirt n.d, "About Us", TheBlueTshirt, n.d, viewed 25 August 2021,


    <https://thebluetshirt.com/pages/aboutus>.
    Image References
    Figure 1: Tran, A 2021, Collection Board, illustration, viewed 1 September 2021.

    Figure 2: Tinh Te 2019, Bose Show 2019, drawing, viewed 28 August 2021,
    <https://sb.tinhte.vn/2019/10/4818701_tinhte_bose_show_2019_4.jpg>.

    Figure 3: nbbj n.d, Saigon Centre , photograph, viewed 25 August 2021,


    <http://www.nbbj.com/work/saigon-centre/>.

    Figure 4: Tran, A 2021, Store Layout, illustration, viewed 28 August 2021.

    Figure 5: scootersaigontoursn 2019, Takashimaya Shopping Mall - Saigon Centre Shopping Mall-floor-plan-L1 , photograph, viewed 25 August 2021,
    <https://scootersaigontour.com/wp-content/uploads/2019/11/Takashimaya-Shopping-Mall-Saigon-Centre-Shopping-Mall-floor-plan_2019-L1.png>.
    Anh Tran
    Student ID: S3758857
    Phone number: 0913916888

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