Arlie Russell Hochschild. Emotion Work, Feeling Rules, and Social Structure
Arlie Russell Hochschild. Emotion Work, Feeling Rules, and Social Structure
Arlie Russell Hochschild. Emotion Work, Feeling Rules, and Social Structure
ArlieRussellHochschild
of California,Berkeley
University
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ings,severalquestionsemerge.First,withwhatassumptions aboutemotion
and situationdo we begin?In otherwords,(a) how responsive is emotion
to deliberateattemptsto suppressor evokeit? (b) What sociologicalap-
proachis mostfruitful? Second,whatare thelinksamongsocial structure,
ideology,feelingrules,and emotionmanagement? To beginwith,(c) are
therefeelingrules? (d) How do we knowabout them?(e) How are these
rulesused as baselinesin socialexchanges?(f) Whatin thenatureofwork
and childrearingmightaccountfordifferent waysadultsof varyingclasses
managetheirfeelings?I shall sketchoutlinesof possibleanswerswiththe
aim,in somemeasure,of refining thequestions.
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automaticreflexsyndrome-Darwin'sinstantsnarlexpression, Freud'sten-
sion dischargeat a givenbreakingpointof tensionoverload,Jamesand
Lange's notionof an instantaneous unmediatedvisceralreactionto a per-
ceived stimulus,the perceptionof which is also unmediatedby social
influences.
In thisfirstmodel,social factorscan enterin onlyin regardto howemo-
tionsare stimulatedand expressed(and even here Darwin took the uni-
versalistposition) (see Ekman 1972, 1973). Social factorsare notseen as
an influenceon how emotionsare activelysuppressedor evoked.Indeed,
emotionis characterized by the fixityand universality of a knee-jerkre-
actionor a sneeze.In thisview,one could as easilymanagean emotionas
one could managea kneejerk or a sneeze.If theorganismic theoristwere
to be presentedwiththe conceptof feelingrules,he or she wouldbe hard
put to elucidatewhat theserulesimpingeon, or whatcapacityof the self
couldbe calledon to tryto obeya feelingrule (see Hochschild1977). Re-
centattemptsto linkan organismic notionof emotionto social structure,
suchas Randall Collins's(1975) wonderfully bold attempt,sufferfromthe
problemsthat were implicitin the organismicaccountto beginwith.By
Collins,as by Darwinon whomhe draws,emotionsare seen as capacities
(or susceptibilities)
withina person,tobe automatically triggered,
as Collins
developsit, by one or anothergroupin controlof theritualapparatusthat
does the "triggering"(1975, p. 59). A whollydifferent avenue of social
control,thatof feelingrules,is bypassed,becausetheindividual'scapacity
to tryto,or trynotto feel-that to whichtheruleapplies-is notsuggested
by theorganismic modelwithwhichCollinsbegins.
In the interactiveaccount,social influences permeateemotionmorein-
sistently, moreeffectively,and at moretheoretically positediunctures.In
large part,sociopsychological factorsaccountforthe questionsthe inter-
active theoristposes. The writingsof Gerthand MIills(1964), Goffman
(1956, 1959, 1961, 1967, 1974), Lazarus (1966), La7arus and Averill
(1972), Schachterand Singer(1962), Schachter(1964), Kemper(1978),
Averill(1976). and aspectsof late Freudianand neo-Freudianthoughtfit
thismodel.To invokethe Freudianvocabulary,theimagehereis not that
of a "runawayid," but of an ego and superego,actingupon,shaping,nag-
ging,howeverineffectively, temporarily,or consciously,the id.5 Emotion
is sometimespositedas a psychobiological meansof adaptation-an ana-
5 The stresson will (included in the concept of ego, but not all that "earo"refersto)
is not a clean divider of the organismicfrom the interactivetheorist.Schachterand
Gerth and Mills, whom I see as membersof the interactivecamp, lay no particular
stresson volition.Goffmanstressesthe phenomenathat call tacitlyforwill. He stresses
the patternedresultsof it, but provides no theoreticalaccount of will itself.He posits
no actor qua emotionmanagerwho mightaccomplishthe acts that,by inference,must
get accomplishedto pull offthe encountershe describesso well. In my view, we must
reinstitutea self capable of experiencingemotion and of working on it in socially
patternedways. (On the issue of will,see Piaget in Campbell [1976]; Solomon [1973].)
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ErvingGoffman
Goffman guidesour attentionto social patternsin emotiveexperience.He
catchesan irony:momentto moment, theindividualis activelynegotiating
6 My own account of emotiondraws on that proposed by Katz (1977). For Katz emo-
tion is generatedby a "schematic discrepancy,"that is, a discrepancybetween the
individual's schemata and his currentperception,memory,or imaginingof an event
or object. Also see the interestingwork of Lazarus, Kanner, and Folkman (1979).
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7Time: to link the momentaryact of emotion work with the concept of personality,
we must alter our perspectiveon time. An emotive episode and the attemptto shape
it is, afterall, a briefstrip of time. Situationssuch as Goffmanstudies are also short.
The focus is on the act, and the act ends, so to speak, when the theatercloses and
starts again when it reopens. If we extend Goffman'sanalysis, by speaking now of
"deep" acting, we, like him, are focusingon short episodes, on "stills" from which
long movies are composed. The notion of personalityimplies a fairlydurable, trans-
situationalpattern.The Casper Milquetoast personalitymay lead an anxietyavoidant
life of 73 years. Not momentarystills, but many decades are at issue. Again, we
must shift our situationistfocus at the structuralend when we come to speak of
institutions,which live even longer than people do.
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Freud
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EMOTION WORK
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9 There may be various types of cognitive emotion work. All can be described as
attemptsto recodifya situation.By recodificationI mean reclassification of a situation
into what are previouslyestablishedmental categoriesof situations.As in an initial,
more automaticcodificationof a situation,deliberaterecodification means asking onself
(a) What categoryin my classificationschema of situationsfits this new situation?
(the schema may include blame-insituations,blame-outsituations,credit-insituations,
credit-outsituations,etc.), and (b) What categoryin my classificationschema of emo-
tions fitsthe emotion I'm feelingrightnow? (i.e., is it anger, general anxiety,disap-
pointment?). In deliberate recodifications,one tries to change the classificationof
outward and inward reality. (To translate this idea into Lazarus's framework,we
might speak of the individual tryingconsciously to alter his or her appraisal of a
situationso as to change the coping process [Lazarus 1966].)
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FEELING RULES
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other'seyes. His love for me changedmy whole being. From that point
on we joined arms.I was relievedand the tensionwas gone. In one sense
it meantmisery-but in the truesense of two people in love and wanting
to share life-it meant the world to me. It was beautiful.It was inde-
scribable.
In any given situation,we ofteninvestwhat we expect to feel with
idealization.To a remarkableextenttheseidealizationsvary socially.If
the"old-fashioned bride"above anticipatesa "right"to feeljealous at any
possiblefutureinfidelity,
the young"flowerchild" below rejectsjust this
right.
. . .when I was livingdown south,I was involvedwitha groupof people,
friends.We used to spend most eveningsafterwork or school together.
We used to do a lot of drugs,acid, coke or just smoke dope and we had
this philosophythat we were very communaland did our best to share
everything-clothes, money,food,and so on. I was involvedwiththis one
man-and thoughtI was "in love" withhim.He in turnhad told me that
I was very importantto him. Anyway,this one woman who was a very
good friendof mine at one time and this man startedhaving a sexual
relationship, supposedlywithoutmy knowledge.I knewthoughand had a
lot of mixedfeelingsabout it. I thought,intellectually,
thatI had no claim
to the man,and believedin fact that no one shouldever try to own an-
otherperson.I believedalso thatit was none of mybusinessand I had no
reasonto worryabout theirrelationship together,forit had nothingreally
to do withmy friendship witheitherof them.I also believedin sharing.
But I was horriblyhurt,alone and lonely,depressedand I couldn'tshake
the depressionand on top of those feelingsI feltguiltyforhavingthose
possessivelyjealous feelings.And so I would continuegoingout withthese
people everynight,and tryto suppressmy feelings.My ego was shattered.
I got to the pointwhereI couldn'teven laugh around them.So finallyI
confronted my friendsand left for the summerand traveledwitha new
friend.I realizedlater what a heavy situationit was, and it took me a
longtimeto get myselftogetherand feel wholeagain.
Whetherthe conventioncalls fortryingjoyfullyto possess, or tryingcasual-
ly not to, the individual compares and measures experience against an
expectationoftenidealized. It is leftformotivation ("what I want to feel")
to mediate between feelingrule ("what I should feel") and emotion work
("what I tryto feel"). Some of the time many of us can live with a certain
dissonance between "ought" and "want," or between "want" and "try to."
But the attempts to reduce emotive dissonance are our periodic clues to
rules of feeling.
A feeling rule shares some formal properties with other sorts of rules,
such as rules of etiquette, rules of bodily comportment,and those of social
interaction in general (Goffman 1961). A feeling rule is like these other
kinds of rules in the followingways: It delineates a zone withinwhich one
has permission to be free of worry,guilt, or shame with regard to the sit-
uated feeling.Such zoning ordinances describe a metaphoricfloorand ceil-
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COMMODITIZATION OF FEELING
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REFERENCES
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