Costa Coffee originated in the UK in 1971 and has grown to over 3,800 outlets globally, while Barista originated in India in 2000 and has over 270 outlets focused in India, Sri Lanka, and Maldives. Costa Coffee came to India in 2005 as part of international expansion, seeing opportunity from India's growing middle class and coffee culture. Barista started to offer youth an affordable yet higher quality coffee experience between vending machines and luxury cafes. While Costa Coffee offers more products globally, in India they have fewer options compared to Barista which focuses more on the local market.
Costa Coffee originated in the UK in 1971 and has grown to over 3,800 outlets globally, while Barista originated in India in 2000 and has over 270 outlets focused in India, Sri Lanka, and Maldives. Costa Coffee came to India in 2005 as part of international expansion, seeing opportunity from India's growing middle class and coffee culture. Barista started to offer youth an affordable yet higher quality coffee experience between vending machines and luxury cafes. While Costa Coffee offers more products globally, in India they have fewer options compared to Barista which focuses more on the local market.
Costa Coffee originated in the UK in 1971 and has grown to over 3,800 outlets globally, while Barista originated in India in 2000 and has over 270 outlets focused in India, Sri Lanka, and Maldives. Costa Coffee came to India in 2005 as part of international expansion, seeing opportunity from India's growing middle class and coffee culture. Barista started to offer youth an affordable yet higher quality coffee experience between vending machines and luxury cafes. While Costa Coffee offers more products globally, in India they have fewer options compared to Barista which focuses more on the local market.
Costa Coffee originated in the UK in 1971 and has grown to over 3,800 outlets globally, while Barista originated in India in 2000 and has over 270 outlets focused in India, Sri Lanka, and Maldives. Costa Coffee came to India in 2005 as part of international expansion, seeing opportunity from India's growing middle class and coffee culture. Barista started to offer youth an affordable yet higher quality coffee experience between vending machines and luxury cafes. While Costa Coffee offers more products globally, in India they have fewer options compared to Barista which focuses more on the local market.
COMPARATIVE ANALYSIS Origin of Costa Coffee (1971)
01 02 03 Costa Coffee started Started as Wholesale Costa Coffee has in England by Bruno B2B company, over 3,800 outlets and Sergio Costa who supplying roasted in over 32 countries had a dream of bring coffee beans. as of 2019. their unique italian flavour. Origin of Barista
01 02 03 Barista Coffee Currently, Barista is Barista is over 270 Company started of owned by Carnation outlets in India, in India in 2000 with Hospitality Pvt. Ltd. Maldives and Sri headquarters in Lanka. Delhi. Why did Costa Coffee come to India The significant growth in the number of coffee retail chains in India.
Changing lifestyle patterns of the Indian middle-class families and
an increase in their disposable income. As part of the International expansion, Costa Coffee envisioned Indian expansion with a target of opening 300 outlets with an investment of Rs.150 crore. They partnered with Devyani International Limited. In 2005. Why did Barista come to India
Barista started to give the youth a different experience.
Outlets were designed for the youngsters in the age group of 15- 29.
Barista’s focus was to fill up the gap between coffee vending
machines and the expensive 5-star coffee shops. Barista wanted to bring the complete coffee experience to India. What do they Sell in India? Costa Coffee was founded in Barista is an Indigenous 1971 and is all around the brand that enables them to world. It has an extremely offer a variety of products. wide variety of Coffee Being focused on India, Sri beverages and food that they Lanka, and the Maldives, offer. In India however, they Barista has more outlets in offer fewer products as this region. compared to all around the world. Which type of Coffee do you prefer at home? Flavored or Premium Coffee 17.6%
Brewed Coffee 11.8%
Instant Coffee - Bru, Nescafe
70.6% Which Coffee Chains have you visited?
Barista 18
Cafe Coffee Day 26
Costa Coffee 8
Starbucks 14
0 10 20 30
Responses How many times a MONTH do you visit a coffee shop/ café? (on an average) 15+ Times 5.9%
7-15 Times 17.6%
4-6 Times 11.8% 1-3 Times 64.7% Do you find price of Coffee at the Café to be reasonable considering their ambiance and service? Expensive 17.6%
Always reasonable 11.8%
Could be a bit cheaper
70.6% Would you pay more for a Which one of the following better cup of coffee? will you prefer to go to?
No 23.5% No 29.4%
Yes Yes 70.6% 76.5% Which of the factors do you think are important for an café/coffee shop? Price 22
Quality of Coffee/Taste 26
Quality of service 16
Seating area 12
Ambiance 20
Availability of Wi-Fi
Options of more snacks 14
Availability of games 0 10 20 30
Responses Do you order something in How much money are you addition to you cup of your comfortable in spending at coffee? these Café ? Never 50-100 5.9% 5.9%
Always 201-350 Rarely 29.4% 29.4% 23.5%
101-200 64.7% Sometimes 41.2% Are you satisfied with your Do you think your company Job ? supports you? NO NO 10% 20%
Yes Somewhat 48% 30% Yes 60%
Somewhat 32% Do you think you are paid well according to your job role? NO 18%
Yes 82% Analysis Costa Coffee and Barista both are successful in their respective sense but the thing that differentiates both of them is the areas they cater. Costa Coffee has outlets all over the world whereas Barista operates in India, Sri Lanka and Maldives only. On a Global sense, Costa Coffee is much larger company as well as it is the older one. But considering Indian Market, Barista is way ahead of Costa Coffee in terms of number of outlets, sales and branding. Reference https://www.thehindubusinessline.com/companies/devyani- international-extends-partnership-with-costa- coffee/article35929217.ece https://en.wikipedia.org/wiki/Barista_(company) https://en.wikipedia.org/wiki/Barista_(company) http://barista.co.in/ https://www.zomato.com/ncr/barista-sector-18-noida https://www.dineout.co.in/delhi/costa-coffee-sector-18-noida- 22597/menu#&gid=2&pid=6
