Future of Ott in India: Hughes Systique
Future of Ott in India: Hughes Systique
Future of Ott in India: Hughes Systique
Hughes Systique
Assuming the crisis is not going to get over anytime soon, here is a brief
outlook on what could be the future of OTT in India:
OTT platforms have helped keep the sanity intact in these difficult times by
being a major source of entertainment. Almost every streaming service
under the sun is offering free trials and consumers are lapping up the trials.
However, the real test is customer retention achieved not just with great
content but also great technology. To provide a seamless experience for
content viewing, OTT providers need to adopt technology in all the phases
of the OTT subscriber’s lifecycle, and it starts with content discovery.
Application of AI & ML will help personalize the search experience by
understanding the customer psyche and offering the right content at the
right time.
References:
1. https://www.marketsandmarkets.com/Market-Reports/learning-
management-systems-market-1266.html
2. https://www.techmahindra.com/en-in/blog/what-the-future-holds-
for-ott-players/
3. https://brandequity.economictimes.indiatimes.com/news/media/ho
w-ott-market-will-be-a-game-changer-for-the-film-
industry/75658326
4. https://www.dacast.com/blog/4-ott-trends-to-watch-2020/
5. https://www.businesswire.com/news/home/20200818005479/en/Stre
amed-Video-Content-Dominates-Media-and-Entertainment-
Consumption-in-India-According-to-the-Brightcove-Q2-2020-
Global-Video-Index
6. https://www.emarketer.com/content/india-time-spent-with-media-
2020
7. https://inc42.com/buzz/binge-on-datalabs-indias-ott-market-
landscape-report-2020/
8. https://qz.com/india/1860740/otts-netflix-erosnow-work-around-
covid-19-in-india/
9. https://www.livemint.com/news/india/streaming-platforms-offer-
fitness-spiritual-content-11594196122047.html
10. https://www.forbes.com/sites/forbestechcouncil/2020/09/09/ott-
technology-censorship-and-the-future/#4d59a4cc7721