GREENHALGH Et Al (2016) Achieving Research Impact Through Co Creation in Community Based Health Services
GREENHALGH Et Al (2016) Achieving Research Impact Through Co Creation in Community Based Health Services
GREENHALGH Et Al (2016) Achieving Research Impact Through Co Creation in Community Based Health Services
Policy Points:
r Co-creation—collaborative knowledge generation by academics work-
ing alongside other stakeholders—is an increasingly popular approach
to aligning research and service development.
r It has potential for “moving beyond the ivory towers” to deliver signifi-
cant societal impact via dynamic, locally adaptive community-academic
partnerships.
r Principles of successful co-creation include a systems perspective, a
creative approach to research focused on improving human experience,
and careful attention to governance and process.
r If these principles are not followed, co-creation efforts may fail.
392
Achieving Research Impact Through Co-creation 393
T
his article addresses co-creation, which we define as
the collaborative generation of knowledge by academics work-
ing alongside stakeholders from other sectors. Our particular
interest, and the focus of our case study, is community-based research
collaborations, though we refer in passing to other forms of co-creation.
We consider the extent to which co-creation models linking university
academics with health services in their local community might help
solve the well-described issue of “ivory tower” research that (for what-
ever reason) is not implemented, leading to waste1 and an entrenchment
of the “two cultures” problem—that is, of researchers and research users
failing to understand or engage with one another.2 To put that question
another way, we address the hypothesis that because of its emphasis on
civic engagement, intersectoral collaboration, power sharing, and on-
going conflict resolution, co-created research might have particularly
394 T. Greenhalgh et al.
strong and enduring impact on health and wider outcomes in the local
or regional setting in which universities are located.
The impetus for this article was a wider systematic review of the lit-
erature, funded by the UK Health Technology Assessment Programme,
which asked, What conceptual or methodological approaches to assess-
ing the impact of programs of health research have been developed
and/or applied in empirical studies? That review, whose methodology,
search strategy, and findings are described in detail elsewhere,3 included
a systematic search of 8 electronic databases (including grey literature)
plus hand searching and reference checking. It identified more than 20
different models and frameworks for research impact and 110 studies
describing their empirical applications. A number of these models (de-
scribed variously as “realist,” “participatory,” or “co-production”) shared
an element of collaborative knowledge generation and focused on lo-
cal or regional university-community partnerships. They were described
only briefly in the original systematic review (which focused mainly on
conventional clinical trials and impact through knowledge translation).
In addition, the lead author reviewed collaborative models of impact in
more detail in an unpublished dissertation.4
This article presents the findings of the above work relating to co-
creation between university academics and their local communities and
applies them to an illustrative empirical case study. It is structured
as follows. First, we summarize and critique what is known as the
“Mode 2 hypothesis,” which depicts a relatively recent shift in the
relationship between universities and society from knowledge transla-
tion (or utilization) to knowledge production (or co-creation). Second,
we review 4 contrasting models of co-creation that have relevance to
university-community partnerships—“value co-creation” in the busi-
ness and management literature, “experience-based co-design” in design
science, “technology co-design” in computer science, and “participa-
tory research” in community development. We suggest that, despite
their different origins and ideological allegiances, all share important
philosophical assumptions and operating principles. Third, we review a
somewhat sparse literature on the interorganizational structures devel-
oped to support co-creation between university academics and their local
community partners. Fourth, we consider the question of research im-
pact and the mechanisms by which this may be achieved in co-creation
models. Fifth, we present an empirical example of co-creation in practice
from a major primary care development project in Queensland, Australia.
Achieving Research Impact Through Co-creation 395
be distinguished from those features that are merely a function of one particu-
lar view or model.”22(p815) Such an approach is invariably power-charged
and conflict-ridden; the key to its success is making power relations
explicit and encouraging task-oriented conflict (which can be creative
and productive) while managing the potentially destructive influence of
interpersonal conflict.
While the Mode 2 hypothesis is appealing, the original authors offer
only sketchy empirical examples, mostly from outside health care. An
alternative interpretation of the university-society link is that instead of
a progressive shift from Mode 1 (university-based, needing “translation”)
to Mode 2 (collaboratively generated in its field of application), these
modes have coexisted for decades, along with an age-old tension between
scientific rigor and societal relevance.24,25 But whilst there is no doubt
that university academics have long collaborated with both industry
and government on particular projects (reviewers of an earlier draft
of this article, for example, mentioned the development of radar, the
internet, nuclear weapons, and the breaking of the Enigma code in World
War II), there is also strong evidence from the “research on research”
literature that, overall, health research in both the United States and the
United Kingdom involves increasingly complex intersectoral networks
in which university scientists engage with policymakers, civil society,
and industry to a far greater extent than in the past.26
The Mode 1/Mode 2 taxonomy was developed in Europe; a compa-
rable analytic framework (“technocratic” versus “democratic” models of
community engagement by universities) was proposed in the United
States by Jameson, Clayton, and Jaeger.27
Continued
T. Greenhalgh et al.
Table 1. Continued
Key Stakeholders
Parent Driving in the Co-creation
Model Discipline Principles Goal Process
3. Technology Computer science The starting point for technology Technologies that are Technology users and carers,
co-design33,34 design is the intended users’ acceptable, fit for technology designers,
capabilities and what matters to purpose, and which support staff
them. support effective and
efficient work processes
Technologies are never “plug and
play”; helpdesk and service
support must be designed in
parallel with the technology
Achieving Research Impact Through Co-creation
itself.
4. Community- Development Power imbalances between Local learning and change Vulnerable communities,
based studies researchers and community that reduce inequalities advocates, researchers
participatory members must be recognized and Generalizable principles
research35,36 addressed. about effective
Sustainable change depends on partnerships
mutual trust, built over time
through shared endeavor.
399
400 T. Greenhalgh et al.
a
Adapted from Figures 1–3 in Ramaswamy and Ozcan.37(p29)
401
402
narratives and thereby identifying key “touch points,” but as the exam-
ples in Table 2 illustrate, some projects have failed to follow through to
significant and sustainable redesign as a result of these.41
Technology co-design (model 3 in Table 1) originated at the cusp of
computer science and management studies in the 1950s and was based
on sociotechnical systems theory. It proposes that technologies and work
practices are best co-designed using participatory methods in the work-
place setting, drawing on such common-sense guiding principles as staff
being able to access and control the resources they need to do their jobs
and insisting that processes should be minimally specified (eg, stipu-
lating ends but not means) to support adaptive local solutions.42 This
early work inspired the emergence of an interdisciplinary field of inquiry
known as computer supported cooperative work (CSCW), a central fo-
cus of which is the workarounds that people develop, individually and
collaboratively, to overcome what has been termed the “brittleness” of
software and other technologies.43 As with experience-based co-design,
most examples of technology co-design in health care are hospital-based.
Emerging community-based examples illustrate an effective design pro-
cess but often also reveal practical or logistical difficulties with following
through to sustainable service change (see Table 2).
Community-based participatory research (CBPR, model 4 in Table 1),
which originated in the development studies literature, defines its goals
in terms of human welfare and emphasizes equity and social justice:
“Community-based participatory research is an orientation to research that em-
phasizes ‘equitable’ engagement of partners throughout the research process, from
problem definition, through data collection and analysis, to dissemination and
use of findings to help effect change.”35(p1615) A closely related approach de-
scribed by Dostilio44 and cited in the higher education literature is titled
“democratically engaged partnerships” and emphasizes power sharing,
reciprocity, and mutual learning between a university research group
and a local community partner. Unsurprisingly, CBPR has been widely
used in community-based public health programs; 2 examples are listed
in Table 2.
Despite their significant differences in perspective and ideology, the
4 co-creation models have a number of common features. First, they all
take a systems perspective, depicting (in different ways) multiple interacting
entities that are emergent, locally adaptive, self-organizing, and path-
dependent, and which generate outcomes that cannot be fully predicted
in advance.
406 T. Greenhalgh et al.
important controversy, which is beyond the scope of this article, has been
reviewed by others.59
In some community-based models of co-creation, especially
experience-based co-design (with patients and carers) and CBPR (with
vulnerable communities), a central issue is the nonacademic partner’s
lack of power. Power remains an issue (but is generally less salient) in
technology co-design, in which the community partner’s primary role
is that of technology consumer (and, depending on the business model,
perhaps customer), and in value co-creation, in which the main role of
the community stakeholder(s) is “partner(s) in the value chain.” In each
case, there are inherent power differentials, and the end user will need
advocacy support and power-sharing governance arrangements to partic-
ipate meaningfully in the co-creation process. Baranick and colleagues,
writing in the global health literature, offer a model for transitioning
from CBPR (in which the community partner is depicted as lacking the
capacity to assimilate knowledge and handle operational activities on
its own) to co-creation of value (in which the community partner has
matured in absorptive capacity and dynamic capability, and is hence in
a stronger position to negotiate).60
a
Reproduced from Figure 1 in Cacari-Stone and colleagues.35(p1616)
411
412 T. Greenhalgh et al.
Jagosh and colleagues used a realist lens to study processes and out-
comes of co-creation in a systematic review of participatory research
programs (Table 1, model 4).62,85 This review confirmed the impor-
tance of relationship building, facilitation, and democratic program
governance. More specifically, it centered on the notion of partnership
synergy, defined as combining people’s perspectives, resources, and skills
to “create something new and valuable together—a whole that is greater than
the sum of its individual parts.”86(p318) Multi-stakeholder partnerships are
often characterized, at least initially, by conflict, but synergy may in-
crease as co-governing partners work together, leading to convergence
of perspectives by progressive alignment of purpose, values, and goals
and growth of mutual understanding and trust through what has been
termed a “ripple effect.”85
In their review, Jagosh and colleagues suggest that it is this process of
emerging partnership synergy, not the structures of governance per se,
that is the key to success in CBPR.36 This construct may have wider
applicability. Indeed, there may be parallels with what Janamian and
colleagues have called the “interlocking” of academic and nonacademic
stakeholders to generate impacts in the co-created value chain.65 This
process is described further in the case study that follows.
Discussion
This article has described, via both a literature review and a support-
ing case study, the key principles required for effective co-creation in
418 T. Greenhalgh et al.
Conclusion
This article has reviewed the literature on co-creation in community-
based health care with a particular emphasis on societal impact and
offered a worked example of one model in practice. Whilst we are not
suggesting that our single example is statistically generalizable, both
the literature review and the case study support the conclusion that it is
not collaborative structures per se that add value in the research-impact
relationship. Rather, those who wish to reap the benefits of a co-creation
model should carefully note, and seek to apply, the key success principles
advocated by this article, so as to avoid failure in the complex, important,
and (sometimes) rapidly evolving partnerships that now exist between
researchers and health service end users.
In conclusion, co-creation models offer one approach to moving re-
search out of the ivory towers and closer to the real world. As such,
they have high potential for research impact, though such impact is
by no means guaranteed. Among the key success principles for achiev-
ing societal impact from co-creation models are embracing an adaptive
“complex system” model of change and attending carefully to processes,
relationships, and conflict management (though the extent to which
these efforts will produce success is likely to depend on local contin-
gencies). It surely follows that in order to capture the nonlinear chains
of causation in the co-creation pathway, impact metrics should evolve
to reflect the dynamic nature and complex interdependencies of health
research systems and address processes as well as outcomes.
References