Pig Business Plan
Pig Business Plan
Pig Business Plan
DESCRIPTION OF MY BUSINESS
MISSION STATEMENT
affordable prices.
VISION STATEMENT
To provide top quality meat for healthy living of people all over the world. My
business is production and sales of pork and life pigs. I plan to establish a
company that will produce these pigs in commercial quantity and sell to my
numerous customers. We want to feed Nigeria with healthy meat and export to
other countries. We will ensure that we sell the highest number of pigs for pork
in Nigeria and increase production every year in other to satisfy our customers.
The most important thing in my business is hygiene and best practices in animal
contamination, and best possible hygienic measures are taken. My company will
succeed because we provide the most important basic need that is protein in
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form of animal meat and our products are consumed daily by majority of
Nigerians. Due to the fact that the available meats are not enough and are not of
the best hygienic standard, we will provide quality meat and make profit With
employed, we will ensure that this business grows to become a house hold name
In Onitsha, Nnewi, Awka, Nkpor and Oba, Anambra State are our valued
customers. These customers buy pig from farmers in the state. It is our
LOCAL CONSUMER
Local consumer of pork in Onitsha, Nnewi, Awka, Nkpor and Oba, Anambra
State will be encouraged through proper marketing technique using our point on
purchase sales outlet. These consumers buy pork in the market for consumption.
our products Pig farmers in the statewho need boar, piglets or sows are our targeted
customers. They may want to buy a boar, piglets or in- sows (pregnant pigs) for
their farms. All pig farmers in the state will be located and visited and how to
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WHOLESALERS AND RETAILERS OF PIG IN THE STATE
Wholesalers and retailers of pig in the state are our valued customers. They buy from
farm and resell to the butchers and consumers. They will be searched and
located and their contact kept in our record. They will be contacted when they
PUBLIC MARKETS
Public markets are places where our customers may want to come and buy our
Abattoir and meat processing companies are our targeted market. Our product will be
Food processing and packaging companies like UAC foods and other food packaging
companies in the state, eateries, restaurants and hotels are also our targeted
customers. These companies will be encouraged to put pork in their menu, and
Comparative statistics puts Nigeria’s total meat production at more than 110
million metric tons/year, resulting in a meat production index of 22g per caput
per day (Ademosun, 2010). In fact, the Food and Agricultural Organization of
the United Nations (FAO) quarterly bulletin of statistics reported that there is a
greater output of meat from pigs (63.9 million metric tons/ year) than the
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combined output of meat from cattle, buffalo, sheep and goats (58.9 million
metric tons/year) in Nigeria. Local pig farmers hold greater percentage of the
market share. When I start my business, I plan to take more than 50% market
share in the long run because I will employ the latest production technique more
than the local farmers. All the pig farmers are my targeted customers because of
Demand for meat has risen more than five-fold in the past 50 years in Nigeria, according to
the FAO. The FAO said that it believes that the rapid growth of developing economies
suggests meat consumption will continue to grow and outpace the growth of supply.
The growth trends on the market is seriously increasing rapidly and more
upon increase production. However products in the market are not packaged and
product development. The pig industry can be a very reliable one due to certain
attributes of pigs and the Nigerian production system. Pigs have a high survival
rate and also have the ability to utilize a host of agro- industrial bye products
and crop residues with little or no processing and minimal cost. Pork is the most
popular meat consumed in the world today and about 44% of the world meat
protein consumption is derived from pork and pork products (FAO, 2004)
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PRICING POWER
My method of setting prices is based on weight of my life pigs and pork. For
quality. My company will charge fifteen thousand naira for 100 kilogram of life
pig. Our processed one kilogram of pork will go for four hundred naira. Price is
important in this market but my customers mostly make their purchase decision
The Vision Managing ViviGold Farms Nigeria Ltd has been a dream I have
conceived for long and it is definitely a profit making business (from market
undergraduate, from 2006 till date, have given me the privilege to run and
manage Benco Pig Farm, a family pig farm. It has given me the needed
needed basic skill and training on improved technology and entrepreneurial skill
needed to run this business successful and profitably and have the realism to
make inevitable hard choices. With continuous training and re- training on
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business skills and entrepreneurship, I will grow this business to compete
Computers
I plan to buy two (2) standard Dell laptops mini of 500GB of hard disk, 4GB
ram, 3.0 GHz of processor speed. I will also by 3 in 1 printer. The printer will
print, photocopy and scan. Computer tables will be bought for both the laptop
and general work table in the administrative building. Budget for Computers
Computers Quantity
Total (Naira)
Hp Inject printer….
1 60,000 60,000
Internet
I plan to buy two Etisalat modems with sims. Etisalat will be my internet
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Etisalat Modem 1 6,000 2,500 30,000 38,500
Business Organization
intention to grow ViviGold Farms Nigeria Ltd into a large firm with
expense. Also, since a properly run private limited liability company will afford
me limited liability, I feel this is the right form of business for me. I intend to
Management
team and me as managing director, we will grow this business and provide jobs
hours will be from 8am to 4pm every day from Monday to Friday except for
Personnel
• Number of employees: 8
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They are owners of the Private limited liability company. This is to encourage them to put in
• I will employ young graduates. I will pay them very well. I will train them and
• Quality of existing staff is high. This is because I will ensure that best hands
are employed.
• Pay structure: I will pay twenty thousand to young youths who are
unemployed when starting the business. This salary structure will increase after
• Training methods and requirements. My workers will be trained. The cost will
Administrative Manager which are part of the owner of the Private Limited
Liability Company.
Licenses
My company will apply for all necessary licenses. I plan to register the
registration forms and get a tax identification number. I will pay myself salary,
pay payroll taxes, company tax and formalize my business with the government.
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I will consult my professional consultants on how to acquire these licenses. I
• Permits
I started with 200 pigs. 150 are piglets and 40 sows and 10 boars are purchased.
I plan to purchase 150 piglets at N4,000 each. I will purchase 150 piglets at
After six months, I assume that 200 pigs will be added making a total of 400 pigs. This
assumption is based on the lowest possible birth rate on the average, a pig gives birth
three times a year with average birth rate of 10 piglets. So 40 pigs will give
I assume only 200 pigs are given birth to instead of 800 piglets which is fair enough as an
estimate. At the end of the year, I assume I will sell first 200 piglets bought at N4,000 at
Cost of labor for the four managers is N80, 000 at N20, 000 each per month.
Cost of labor for the four unskilled N40, 000 at N10, 000 each. Total cost of