G-2-TE-303-Application-of-TAM-Extended-Factors-to-Assess-Students-Perception-SAMPLE 2 CHECKED
G-2-TE-303-Application-of-TAM-Extended-Factors-to-Assess-Students-Perception-SAMPLE 2 CHECKED
G-2-TE-303-Application-of-TAM-Extended-Factors-to-Assess-Students-Perception-SAMPLE 2 CHECKED
This thesis
Presented to the
Department of Education
City College of Angeles
Group 2
Abano, Regine
Cabayao, Rhoel
Ferrer, Dimple Christ C.
Wong, Erika Mae
BTVTED 303
Chapter I
Introduction
Utilization of audio-visual resources is not new, many educators have recognized the
ability of audio-visual resources to engage students in the lesson, gain attention, motivate them,
and improve their learning experience. As Covid-19 virus spread worldwide, it greatly affects the
society and economies of the world, furthermore, it also has a big impact on education that resulted
to the closure of schools, universities and colleges. Teachers and students faced difficulties in the
transition of traditional learning to remote learning. This chapter introduces "application of TAM
extended factors to assess students perceptions of using video presentations as learning materials”.
This chapter includes the theoretical background, research problem, research objectives, the
significance of the study, the scope of the study, the definition of terms and the research structure.
As pandemic occurred all over the world, the new normal has been developed and
education sector is not safe from Covid-19 strike around the world, as it affects all levels from pre-
(Panesar, Dodson & Lynch, 2020). Countries adapted one of the policies or measures in preventing
spreading of Covid-19 in the country, it’s resulted to the shutdown of educational facilities,
including schools (Alsafi, Abbas, Hassan, 2020). As mentioned by UNESCO (2020), it affects 900
million of students around the world. However, education have to continue and adopts to the new
normal. New learning venue or flat forms has been used; new curriculum have been developed to
cope up with the needs of the students during this pandemic. Adapting technologies for learning
is one of this as students can learn without any face-to-face interaction with other student and
teachers. Nowadays, schools, institutions, universities and college are using different strategies to
use technology as an alternative for traditional classroom set up. As stated by the executive director
of SETDA and a longtime educator and digital learning advocate in Indiana, namely, Schmidt and
Candice Dodson, both accepted that enough training preparation, troubleshooting and community
buy-in are typically the requirements for online learning, but this is not a typical situation. There
are educators that suggested new ways such as remote delivery of instruction and emergency
online instruction that differentiate it from traditional online learning (Tate, 2020).
The goal of this study is to examine students' perceptions of City College of Angeles under
Institute of Education, Arts and Sciences about utilizing video presentations as an alternative
learning resource at Angeles City high school, university or colleges through adaptation of TAM
or technology acceptance model which consist of the variables such as perceived ease of use,
The COVID-19 epidemic has led in a transition in the teaching-learning process from a
blend of face-to-face and online learning to a completely online one. The important tool that many
educators and researches recommend in providing the context or starting point of learning is
utilizing video presentations. As mentioned by Goldman (2007); Brockfeld, Muller & Laffolie
(2018), a good illustration of digitized images, text, and sounds can be provided by video
presentations that can be uploaded to digital networks. slides, supporting texts, resource links,
discussion boards, chat platforms can also be connected to videos as part of the learning
environment. Videos can be used for providing feedback, managing assessment, and enhancing
the quality of teaching. Through the use of video technology in learning, it is confirmed that it has
an impact on the understanding of dynamic events. However, it has been stated that only part of
the story in classroom teaching which subjected to personal bias and interpretation is what just
The goal of this study is to assess the perception of students at Angeles City in high school,
universities or colleges in utilizing video presentations as alternative learning material using the
extended factors of TAM or the technology acceptance model theory. As a step toward this goal
I. To analyze the positive link between perceived ease of use and attitude towards student's
II. To examine the positive correlation between perceived usefulness and attitude towards
III. To determine the influence of perceived ease of use on student's perception towards video
usage.
IV. To investigate the effect of perceived usefulness towards student's perception on video
usage.
VI. To analyze the positive link between gender and perceived ease of use.
VII. To determine the positive correlation between gender and perceived usefulness.
VIII. To investigate the relationship between age and perceived ease of use.
IX. To examine the positive link between age and perceived usefulness.
1.4 Research Question
The spreading of Covid-19 greatly affects not just the economy but also education around
the world. The education sector is forced to transition the traditional face-to-face classes to distance
learning. Many schools utilize video presentations as a new way of teaching the students and also
use as alternative learning material. This transition has a big impact on both teachers and students,
as they need to continue their work and studies at home amidst the pandemic. The TAM or the
how the users adopt and use the technology (Rigopoulos, Psarras & Askounis, 2008). Therefore,
this study aims to know the student’s perception of City College of Angeles under Institute of
Education, Arts and Sciences about using video presentation as an alternative learning material
using the technology acceptance model (TAM) and to give knowledge or information that is
I. Is there a link between perceived ease of use and attitude towards student's perception on
video usage?
II. Is it true that perceived usefulness has a positive correlation on attitude towards student's
III. Does perceived ease of use influence the student's perception on video usage?
IV. Do perceive usefulness affects the student's perception towards video usage?
V. Is it possible that student's perception towards video usage is influence by the attitude?
VI. Is it true that there is a positive link between gender and perceived ease of use?
The aim of this study is to assess the students from City College of Angeles under Institute
of Education, Arts and Sciences in using video presentation as their alternative learning material
using TAM or the technology acceptance model. This factual study is based on the perception of
the student regarding the perceived ease of use, perceived usefulness, attitude, gender and age
towards the use of video presentation. This study will contribute information and reference to the
future researchers, educators, students, administration and organizations. This study will help them
in utilizing YouTube videos, broadcast and different kinds of video presentations as beneficial
materials in teaching and stimulating student-centered learning. The study can be a reference in
assessing and developing a successful alternative learning material. This can be affirmed by the
fact that students can recall "almost 80% of an interesting video after one hour, but can remember
only about 25% of lecture content after the same time lapse” (Brockfeld, Muller & Laffolie, 2018).
Consequently, recorded shows can be utilized as training materials in a distance and face
to face learning set up. Further, utilizing video recordings and presentations will add interest to the
teaching environment and attract learners’ attention better and faster. The outcome will likewise
help inspire and draw in them the concept of autonomous learning. An essential trait of a video is
that it tends to be observed more than once giving the students better comprehension of the video.
Video presentations are used for the students to watch and learn information that are related
to their study, which are usually computer-based audio-visual instruments that can be used in
classrooms, as well as collaborative learning processes and blended learning. Students can learn
more about the video analysis by watching it. Students will be able to respond to the three domains
of learning: Cognitive, affective, and psychomotor by video presentations (Anggraeni & Surya
2021),
This study will be focusing on the TAM Factors extend to assess the perception of students
who are recommended to watch a video presentation as an alternative learning material. The scope
of this study will be in the Philippines, in Region III in Pampanga, Angeles City at City College
of Angeles under the Institute of Education Arts and Science from 1 st year to 4th year. The target
respondents are the students who utilizes video presentation as their learning material. The aim of
this study is to know if the video presentation learning materials is effective to their learning style.
The researcher will be aided in performing a survey that will be distributed using link thru chat or
email and will direct to Google form where students can answer.
The key terms that are used in the study can be found in the lists below.
Perceived Usefulness – The extent to which the user believes that watching the video
would improve his or her performance (Nagy, 2018). Keni (2020) defined perceived
technology is beneficial to them. This is one of the variables of tam model that is used to
Perceived Ease of Use – Ajibade (2018) stated that, Davis (1989) developed the
Technology Acceptance Model (TAM), which assumes that people will be willing to utilize
a technology if they believe it is both beneficial and easy to use. This variable is used in
assessing the perception of the students in using video presentation as alternative learning
material.
learning (Nagy, 2018). The TAM model is founded on the idea of reasoned action, which
forecast the usage of information systems (Ajibade, 2018). This variable will be used to
Video Usage – It is defined as the user's approximate total quantity of video use (Nagy,
2018). The standsrds4 network (2021) defined the video as a recording of the visual and
Students Perception – The practice of giving pupils preferential treatment when it comes
to information they obtain from an object (Kumiawan, 2015; Nagy, 2018). Epstein,
Dember, William & West (2018) defined perception as the interaction whereby tangible
incitement is converted into coordinated insight. That experience, or percept, is the joint
Gender – alludes to the socially built jobs, practices, articulations and characters of young
ladies, ladies, young men, men, and different individuals. It impacts how individuals see
themselves and one another, how they act and collaborate, and the dispersion of force and
assets in the public community (“Canadian institutes of health research", 2020). Moreover,
this is another variable that is used in evaluate students' attitudes on using video
is another variable that is used in assessing students' attitudes on using video presentations
Research start
Introduction
For this study the adaptation of TAM model of technology acceptance model which used
TAM was created specifically to study the impact of technology on user behavior. As
shown in the model, perceived usefulness and perceived ease of use of technology are the two
most important factors that influence an individual's attitude toward using technology. Perceived
usefulness refers to the user's belief that the use of technology will enhance his or her performance,
whereas perceived ease of use refers to the user's belief that using technology would not require
This chapter presents the review of related theories of the variables and the Extended TAM
framework. This also contains the framework that assists in the formulation of the study's
Theoretical Background
to better comprehend the causal linkages between users' internal beliefs, attitudes, and intentions,
as well as anticipated and explain computer technology acceptance. The user's mindset as well as
their impression of usefulness influence their behavior. Two fundamental beliefs, perceived
usefulness and perceived ease of use, are thought to have a substantial impact on the user's attitude,
and that these beliefs operate as mediators between environmental variables and intention to use.
perceived usefulness and perceived ease of use, as indicated in the TAM, determine an individual's
behavioral intention to utilize a system (Amadu, Muhammad, Mohammed, 2018). Davis (1989)
established and developed the technology acceptance model (TAM) and offered a theoretical
background that could explain the link between attitudes-intention-behavior based on the Ajzen
and Fishbien model of Theory of Reasoned Action (TRA). The TAM gained empirical evidence
for its ability to forecast technological reception and adoption in a robust and parsimonious
manner. According to the TAM, an individual's behavioral intention to perform determines their
performance of a specific activity. Various theoretical models have been proposed to investigate
and explain the variables that lead people to embrace, refuse, or retain to utilize modern technology
(Alfadda & Mahdi, 2021). Moreover in the TAM studies, perceived usefulness and perceived ease
of use both have direct implications on behavioral intentions, obviating the necessity for the
attitudinal component (Mallya & Lakshminarayanan, 2017; Arora & Sahney, 2018). Perceived
usefulness is a metric that measures a user's willingness to adopt technology that will assist them
complete their goal. The last caption states that consumers are sure that technology is beneficial,
but that the commitment required to utilize the program outweighs it (Ardiansah, Chariri & Udin,
2020). The perceived ease of use is the second factor, which indicates that a consumer is convinced
that a job will be completed if it made use of a unique e-commerce platform. However, it also
based on the consumer contentment that is free or requires minimal work (Davis, 1989; Li, 2010;
Nagy, 2018).
X1 Perceived Usefulness
The review of related literature of the variables related in the “Application of TAM
extended factors to assess student’s perception of using video presentations as learning materials”
are as follow.
Audiovisual media in the form of video is currently used in learning material that students
find appealing. Video media is divided into two types: audio visual media and material that can be
viewed and heard. When compared to other instructional resources, video stimulates the senses the
most since students could see and hear it. The accumulation of learning outcomes is approximately
75% through the sense of sight, 13% through the ability to hear, and 12% through other senses
(Sulihin, Asbar & Elihami, 2020). As mentioned by the a recent large-scale study conducted by
Sindu & Paramartha (2018), students prefer to learn language through the use of video, which is a
term that is commonly used to indicate several things in language education. To most, it simply
entails recording television shows on a video recorder to watch in class or during private study
time. Video is a popular choice among students and teachers since it is a rich and significant
resource.
The provision of dynamic, conducive, and dialogic media and instructional techniques is
required for the best development of students' potential. This is due to the possibility of pupils
being more stimulated if they are helped by a variety of media or facilities and infrastructure that
support the engagement process that is being carried out (Hayati, 2020). As real-world teaching
material must be delivered in the classroom, teaching material may also be packaged utilizing
video media in the form of a camera recorder to integrate voice, images, writing, and animation.
Students will be interested in and rapidly comprehend the course topic if they use this media. To
accomplish the three areas of learning, namely the cognitive domain (knowledge), the emotional
domain (attitude / value), and the psychomotor domain (skills), as well as the Chemistry Food
learning approach is suggested, with instructional materials packaged utilizing video media
Carmichael, Reid & Karpicke (2018), the effectiveness of educational materials on students
is assessed through evaluating students' behaviors and beliefs towards teaching. The teacher
observes the effect of insufficient instructional materials on the students' learning styles. Some of
the studies reported that the attitude and values of the students will become more friendly when
they introduce the new technology-instructional materials that the students need to achieve the
HOTS or the Higher Order Thinking Skills that a student must achieve in the learning process.
Students can get learning experiences through acting out or experiencing what they understand, as
well as by viewing and hearing through multiple outlets and observing through communication.
The more concretely pupils learn the instructional contents, the more experience they will get.
Furthermore, pupils will find it simpler to perform what they see in the video in practice classes
than the content communicated through books or images. Exercises like these could make the
teaching learning process easier for both students and teachers (Widahyu, 2021).
Yousef, Chatti & Schroeder (2014) found some proof that use of video-based learning saw
enhancements in teaching ways and learning outcomes. Furthermore, the visual edges of video
offer a vehicle for increasing access to sensible demonstrations. Students will learn from field
specialists having the chance to look at close-up expert illustrations, and with the choice to look at
them repeatedly if necessary (Cooper & Higgins, 2015). In addition, these examples will illustrate
real-life practices and highlight data visually that might be not possible to adequately describe
verbally or through transcription (Rasi & Poikela, 2016). Students with impairments or students
learning English as a second language will benefit from lecture videos that make a course and its
material more accessible. Furthermore, the availability of lecture recordings allows students in
both types of classroom settings to take more detailed notes. Students from the face-to-face session
who missing a class or believe there are gaps in their notes may rewatch a lesson video at their
leisure and generate more thorough and detailed notes for study. Online students can create notes
based on the lecturer's explanations and demonstrations of ideas in the video (Robert & Flowers,
2020).
As stated in the study of Nagy (2018), they found out that the effective way of learning is
the use of video as instructional material for teaching, and gave them the opportunity to use video
in the way of learning. In addition, instructional video materials can create interactivity between
the teacher and students as well as good communication. Using video instructional materials offers
students fast instructional learning materials through culture-based, videos, languages. The usage
of instructional media can increase students' interest and drive to learn, causing them to keep
studying and attain their learning objectives more rapidly because the content is given in a dense
and engaging manner, the subject matter may be more readily grasped. The advantages felt by
pupils include those teachings can be comprehended more quickly, performance can be improved,
and grades can be raised. Furthermore, certain learning media that are developed interactively and
aesthetically are capable of making learning actively participated in learning, and students'
creativity grows with the ability to employ a range of learning media (Andovita & Wahyuni, 2020).
Videos are usually beneficial for teaching theories underlying phenomena and making the
explanation entertaining and simple. We are well aware that language tool films, due to their
variety and entertainment value, may significantly improve learning outcomes. For example, if we
are having difficulties capturing a picture of the contents, we might slow down the movie.
Furthermore, we may quickly obtain the transcript and read what we are listening to. In this light,
we can confidently state that video is not only a useful language-learning tool, but also a
personalized self-training platform (Chien, Huang & Huang, 2020). The data from Ali1 & Ali2
(2020) study revealed that technological variables influenced students' perceptions of the
effectiveness of the instructional video. Technological elements such as system quality and content
features were deemed significant since they entail factors such as the easy accessibility and speed
of video access on the site, as well as the substance of the learning videos that students find
fascinating and necessary. These considerations have led students to believe that this website will
The intention to use E-learning platforms affects by the perceived ease of use of the tools
supplied by the platforms, as well as the perceived utility of such tools. The findings of Coman,
Tiru, Schmitz, Stanciu & Bularca (2020) study show that students had no problems using the tools
provided by the E-learning platform, which were straightforward and simple to use. The users'
belief in the ease of use of a technology is beneficial in their adoption and usage of the technology.
If students find it simple to use video courses, they are more likely to accept and use them.
Furthermore, research show that perceived ease of use influences people's willingness to utilize
technology (Turan & Cetintas, 2020). The perceived ease of use has no direct influence on video
use. The obvious explanation for this might be that using video for instructional purposes, which
is easily accessible online, is simple. Another plausible explanation is that students tend to
overcome the obstacles of video usage in order to attain higher academic outcomes (Nagy, 2018).
and women have distinct views and attitudes (Pal & Petra, 2021). The findings of Alqirmas (2020)
supports previous research that found differences in usability based on age and gender. The
researchers conclude that age and gender differences in pedagogical usability exist in the same
way that they do in technical usability. Clearly, the gender and age gap has not yet been bridged,
even though the Internet and computers are more widely available at home and in institutions.
Meanwhile, computer-based education is rapidly spreading. As a result, it is possible that male and
female users, as well as young and mature users as learners, have agreed on the importance of
certain features of educational software and systems (Djalev & Bogdanov, 2019). In the
completion of the semester, female students were less enthusiastic about video conferencing than
male students. Gender differences may influence perceptions and attitudes about maintaining
enthusiasm and good energy throughout class processing. Some research findings indicated that
senior high school females consider advanced computing topics as uninteresting and have a
Conceptual Framework
Perceived Usefulness
Hypothetical Development
The ease of use of IT (information technology) that is perceived by the user itself. It is more
accepted by the user if it is controlled without difficulty. The more coverage that information
technology scope, the more information technology is adopted. The acceptance of information
technology influences attitudes and nurtures behavior. The intention of use and individual behavior
is affected by two main factors, namely perceived ease of use and perceived usefulness, in which
TAM is engaged to explicate the acceptability of information technology (Alqirnas, 2020). Lazar,
Panisoara & Panisoara (2020) mentioned, many studies have found that students' prior ICT
Online courses were viewed as more valuable by university students when the platform
interface was simple to use and the content featured learning resources. Second, the simplicity with
which a platform may be used might influence a good attitude about utilizing it. Universities may
improve student attitudes and retention by improving system operations and making course
material more practical (Mo, Hsieh, Lin, Jin & Su, 2021). In a vast number of technological
acceptance studies done in many situations and cultures, Perceived ease of use is usually regarded
Migueláñez, García-Peñalvo & Teo, 2019). PEU, according to teachers, had a major impact on
their views regarding technology use (Khlaisang, Teo & Huang, 2019). Huang, Teo & Zou (2019)
found that perceived ease of use had a substantial impact on students' views of usefulness and
H1: There is a positive link between perceived ease of use and attitude towards student's
As the initial model of TAM (Technology acceptance model) correlated with Fred Davis in
1986, the attitude of the user has a straight effect through using the current information system,
the goal is to identify the right acceptance of the system user's part. This attitude is identified by
other two variables; perceive usefulness and perceive ease of use. Perceive ease of use has a
straight effect on attitude and perceived usefulness (Nagy, 2018). As stated by Moakofhi, Tawona,
Oratile & Enock (2019), the conclusions of earlier studies on the use of TAM in determining the
likelihood of technology acceptance, this research backs up prior findings. Perceived usefulness
and perceived ease of use have a favorable effect on people's attitudes toward using technology.
technology system appears to be beneficial to an individual, the individual will likely to ignore
any difficulties associated with a complicated system since the advantages outweigh the effort
required to utilize the system. PU may be both a dependent and an independent variable because
it is impacted by PEOU and at the same way, PU influences an individual's attitude toward utilizing
a specific information technology system (van der Merwe & van Schalkwyk, 2020). Purwanto &
Tannady (2020) states that students who find ease in a system utilize it as a usefulness system, and
perceived usefulness influences attitude and attitude influences behavioral intention. The sense of
ease of use and usefulness leads to a favorable attitude toward the system. Then there are variables
H2: There is a positive correlation between perceived usefulness and attitude towards student's
The user's impression of the usefulness and simplicity of use of information technology
may affect a person, making the person's actions / behavior a benchmark in technology acceptance
(Islami, Asdar & Baumassepe, 2021). The students who took part in the study of Vitoria,
Mislinawati & Nurmasyitah (2018) said that the e-learning web-based video was beneficial and
simple to use. They agreed that the video helped them improve their knowledge of course topics,
time management, interactions with one other, and interactions with the teacher, and that e-
learning was interesting. The students also stated that accessing the lesson was simple. The
students' knowledge with ICT in their daily lives is likely to have had a significant impact in their
familiarization with e-learning. The effect of perceived ease of use (PEU) was not significant,
suggesting that students would not consider effortlessness to be essential criteria when considering
the usage of mobile devices in learning (Guo, Huang, Lou & Chen, 2020).
H3: The student's perception towards video usage may be influenced by the perceived ease of use.
The positive perceptions included the videos being useful, innovative, and convenient, and
also adding a new perspective on the content. The majority of students (one-third of those polled)
thought that using films, in general, was "useful" or "helpful". (Boateng, Boateng & Anderson,
2016). All of the statistics presented to the Vitoria, Mislinawati & Nurmasyitah (2018) indicated
that students found the e-learning web-based program to be beneficial. For starters, students
viewed the availability of numerous internet sources that they could access at their leisure to be
beneficial in their efforts to grasp a topic. The study from Khan, Nabi, Khojah, & Tahir (2021)
confirms the benefits of e-learning, such as the ability to study from any place, which is not feasible
with traditional face-to-face learning. Furthermore, the research shows how being taught through
physical means is equivalent to being educated via mental means. E-learning is viewed as similar
to face-to-face learning by students in the classroom. Students' intentions to utilize and embrace e-
learning systems have increased as a result of perceived utility and perceived ease-of-use, based
on the findings. Alghizzawi, Habes, & Salloum (2019). Stated in the study of Mahajan & Kalpana.
R2 (2018) that in terms of the advantages, most people found e-learning to be beneficial,
particularly because it was interactive, and they were driven to utilize it for educational purposes.
H4: Perceived usefulness may affect Student's perception towards video usage.
The perceived ease of use and perceived usefulness of video presentations were suggested
instructional tool being the expected outcome (Maziriri, Gapa, & Chuchu, 2020). In addition,
technology that could provide learning opportunities, promote student attitudes and learning skills,
be simple to use, cost-effective, and create a productive learning environment (Maisaroh &
Abdullah, 2018). Bashar & Linda (2021) stated that, if a user's appraisal of a technology is positive,
he or she will be more likely to adopt that technology. Attitude acts as a mediator between
perceived usefulness and perceived intent to utilize such a technology, and it also has a correlation
with the success model. Self-efficacy is also mentioned as a factor in establishing attitudes,
although there are no differences in forming attitudes to technology based on age (Staddon, 2020).
Mentioned by Sutarto, Sari & Fathurrochman (2020) the simplicity with which a platform may be
operated might lead to a good attitude toward utilizing it, the user's attitude toward technology and
Gender differences have been researched as a factor that influences technology adoption
According to Gefen and Straub (Park & Kim & Cho & Han (2018), mentioned that the effects of
gender on the interpretation of video presentation were suggested and evaluated, they discovered
that women rate video presentation more favorably than men in terms of perceived quality and
ease of use. As stated by Binyamin, Rutter & Smith (2020), created a unified theory of technology
acceptance and usage, and gender was tested as a moderator in the technology acceptance model.
Furthermore, as eloquently stated by Boyte-Eckis, Minadeo, & Bailey (2018) the influence of
gender on IS acceptability was examined, and it was shown that males considered email to be
easier to use, but women perceived the technology to be more helpful. In addition, females showed
better self-control than males, which contributed to their considerably better online learning results
(Alghamdi, Karpinski & Lepp, 2020). Mentioned in technology acceptance research by. Hanham,
Lee & Teo (2021) males had considerably greater correlations than females between perceived
ease of use and perceived usefulness. Females gave it greater scores for perceived ease of use and
enabling circumstances for a computer-based evaluation, while males gave it higher ratings for
perceived usefulness.
H6: Gender may have a positive link on the perceived ease of use.
The survey of Eltahir (2019) discovered that the degree of usability for AU e-learning
courses was good from the student's perspective, but that it differed by gender, favoring female
students and It also differed by categorization. Gender variations in the Technology Acceptance
Model (TAM) were investigated by Shaouf (2018) Perceived usefullness (PU) is more essential
for males, whereas perceived ease of use (PEOU) is more significant for women, according to the
findings of these research. Other empirical research has looked into how consumers perceive IT,
with substantial gender disparities. Personal characteristics and gender differences are important
in the perception and use of new technology, mentioned in the study of Haider, Changchun &
Akram (2018) on the gender role, the extended version of the Technology Acceptance Model
(TAM) was used to see the gender difference in the use of software and it was claimed that females
are concerned with perceived ease of use, while males regard perceived utility as key variables in
software usage choice. Furthermore, the data show that (PU) Perceived usefulness has a larger
beneficial impact on male users, when men spend time looking for information, they are more
interested in finding fresh, up-to-date, and accurate information (Kim, Karatepe & Lee, 2018).
As studied by Vladova, Ullrich, Bender & Norbert (2020), the expectation during the
university lockdown was that most young students would have no trouble transitioning to online
learning, which has been supported by actual findings. As indicated by the study of Shah, Diwan
& Kohan (2020), the benefits of transferring learning to the virtual world, include free information
exchange, access to lectures and presentations at conferences that previously required significant
travel costs, webinars and online discussions, reduced time inefficiency associated with travel, and
Rutter & Smith (2020), it was discovered that age impacts the link between (PEOU) perceived
ease of use and (PU) Perceived usefulness with the association being stronger for younger users
than for older users. Nonetheless, a review of the previous research indicated that the moderating
influence of age on (PEOU) perceived ease of use to (PU) Perceived usefulness was
underappreciated. Younger students had a greater impression of usefulness, whereas older users
thought the system was more convenient to use, base on the findings of the study (Castiblanco,
Jimenez & Cepeda García, 2021). Furthermore, stated in the study of Zhao, Ni & Zhou (2018)
that perceived ease of use, considered vulnerability, and perceived severity are more relevant
variables for middle-aged and older users. Perceived usefulness specifically refers to work
performance, productivity as measured by time saved, and the system's relative importance to the
individual's work (Mena, Parreno & Manzano, 2017; Tahar, Riyadh & Sofyani, 2020).
Hypothetical Framework
Methods
3.1 Introduction
This chapter will discuss the various methodologies that is going to use in gathering data
and analysis which are related to the study. This chapter presents the discussion of the methods of
sampling method, sampling size, participants, data collection process, and data analysis of the
study.
usefulness, perceived ease of use, attitude and video usage are used in assessing the perception of
the student in utilizing video presentation as their alternative learning material. This will be an aid
in evaluating the propose hypothesis that is adopted on the conceptual framework shown in figure
2.2.
The conceptual framework consists of two variables, the independent and dependent
variable. Gender and age have a relationship with the two-independent variable, perceived
usefulness and perceived ease of use. The independent variable, perceived usefulness, perceived
ease of use and attitude affects the dependent variable, student perception in using video
presentation. The questionnaire is developed by adopting and modifying various questions from
different research that is related from the study. An adopted Likert scale that consists of 4-point
are used in creating the questionnaire survey, it includes the two section, first section is the
demographic information of the respondents and the second section are the questions focusing on
which to asses’ students perception of utilizing video presentations as learning material with the
aid of extended TAM factors among the students of City College of Angeles. As stated by Bhandari
(2021), the process of gathering and interpreting numerical data is known as quantitative research.
It can be used to identify patterns and averages, make predictions, evaluate causal linkages, and
expand results to larger groups. Quantitative research differs from qualitative research in that it
This study utilized a conceptual framework that was developed by the researcher to
delineate the adopted extended factors to namely; perceived usefulness, perceived ease of use and
attitude of TAM to assess the perception of the students in video presentation usage as alternative
learning material. The researcher adopted variety of literature studies that is related to the factors
and the extended technology acceptance model (TAM) that is utilized as an aid in evaluating the
purpose of the study. The framework shows the effects of perceived usefulness, perceived ease of
use and attitude to student perception in video usage, as well as the relationship of age and gender
to perceived usefulness and perceived ease of use. The study develops nine hypothesis that shows
the effects of independent variables to its dependent variable, students’ perception in video usage.
H1: There is a positive link between perceived ease of use and attitude towards student's
H2: There is a positive correlation between perceived usefulness and attitude towards student's
H3: The student's perception towards video usage may be influenced by the perceived ease of use.
H4: Perceived usefulness may affect Student's perception towards video usage.
H6: Gender may have a positive link on the perceived ease of use.
This research will be using questionnaire thru online survey administration software, a free
web base offered by google for the safety of the participants. The Google Forms is a cloud-based
information the tool is utilized for planning and creating electronic surveys. This device is given
by Google Incorporation and freely accessible on the web to anybody to utilize and make online
surveys. It can access anytime, anywhere and there are different benefits such as limitless reviews
& 100% free have made Google forms a famous item in online overview research (Raju &
Harinarayana, 2016). The Google forms gives a simple way to utilize web interface for planning
and creating electronic review surveys. it gives different choices to gather the information from
the various answers. For instance, one can have numerous decision choices, check boxes, scale,
framework, text, etc. The researchers or creator can set up the specific number of inquiries needed
to be gathered. The format alternative gives worked in layouts to giving sedative search for the
Questionnaire preparation, data collecting, data storage, data visualization, and work
collaboration are all advantages of online surveys. Online surveys are inexpensive and may be
completed in a short amount of time. The researcher has the ability to start the survey, pause it,
and continue it whenever they choose. Online surveys, according to several other research, are
cost-effective and may be completed in a short amount of time (Nayak & Narayan, 2019).
This study will use questionnaire as the form in gathering data, it has low-cost, fast, and
effective method of gathering huge volumes of information from a big sample of individuals. The
questionnaire will be sent through google form, it is more convenient as we are currently facing
This study will use a 4-point Likert scale in formulating the questionnaire. The
questionnaire consists of five (5) sections, the first section contains the demographic information
of the students namely; age, gender, course, year level and email (optional). In addition, the other
four (4) parts; perceived usefulness, perceived ease of use, attitude and student’s perception.
Section B measures the TAM variable, perceived usefulness in utilizing video presentation
as alternative learning material. The questions are adopted from the related questionnaires of Nagy
Section C covers the perceived ease of use variable of TAM to assess using of video
alternative learning material. questions are adapted from the questionnaires defines by Alqirnas
learning material. Questions were adapted and modified from the related questions of Miner &
Generally, the questions are adapted from the questionnaires of Alqirnas (2020), Nagy
(2018, Tarhini, Liu & Londion (2014) and Miner & Stefaniak (2018). The questions included are
adopted and modified from different related studies for each factor of extended TAM to assess the
perception of the City College of Angeles students specifically the Institute of Education, Arts and
Survey Questionnaire
Age: Gender:
Email (Optional)
Model: This study follows and modified a certified instrument from related studies. Factors
from extended TAM are modified and adopted towards assessing the perception towards the
use of video presentation as an alternative learning material among students.
In which 5 denotes Strongly Agree, 4 is Agree, 3 neutral, disagree indicates 2, and 1 implies
Strongly Disagree.
The Likert scale is a collection of assertions (items) presented for a real or hypothetical
scenario under consideration, the 4-point Likert scale is utilized for the second section. On a metric
scale, participants are asked to indicate their degree of agreement (from strongly disagree to
strongly agree) with the provided statement (Joshi, Kale, Chandel & Pal, 2015). This course of
action effectively provides a focal unbiased reaction and an equivalent number of positive and
negative reactions above and beneath the nonpartisan center reaction. Additionally, the potential
reactions ought to be made so that there is an equivalent feeling of distance between them. A
typical model is a bunch of potential reactions, for example, "emphatically clash," "conflict,"
reaction classifications modifies them into a structure that can be added to reactions from
The researcher adopted the Likert scale as the scaling technique for this study. this scaling
technique will help to easily operationalize the perception of the students at City College of
Angeles under the Institute of Education, Arts and Sciences in using video presentation as an
alternative learning material. Likert scale is one of the most known scaling techniques in
developing survey questionnaire as a research instrument, it is also widely used in survey research
because they make it simple to conceptualize personality traits or views. Each item is assigned a
rating so that the data may be objectively evaluated. (Bhandari, 2020). To gather data, you ask
participants Likert-type questions or statements and provide them with a continuum of potential
designers deem it valid. Depending on the validation technique used, validity can take numerous
forms. Based on the unique scenario for the questionnaire, the questionnaire's developers may
select one or more of the various validation techniques (Verial, 2021). This research will request
construction of questionnaire to validate and modify the developed questionnaire from different
researches that is related to the study, checking if the questions are related to the topic is also
After the expert validate and correct the questionnaire, the participants will be subjected to
Data collection is the act of obtaining and evaluating information on variables of interest
in a systematic manner that allows researchers to answer research questions, test hypotheses, and
assess outcomes. All disciplines of study, including physical and social sciences, humanities,
business, and others, use data collecting as part of their research (Gill, Stewart &Treasure, 2008).
Quantitative research makes use of quantitatively represented empirical data to reflect the
aggregated, encoded, and statistically processed to evaluate and estimate the interaction of factors
(Goertzen, 2017). The conduct of a survey is the most frequent data gathering approach in
quantitative research. A survey is a method of collecting data in which study participants reply to
a standardized questionnaire created by the researcher. After that, the replies are collected,
encoded, and processed to provide statistical data in the form of graphs or tables (Moises, 2020).
Furthermore, Vaske (2019) explicated that the data collected through surveys can lead in
hundreds of variables and thousands of respondents. In a rigid process of data encoding in the
database, running preliminary analysis to detect any missing data or potential outliers, conducting
reliability and validity tests, and converting the data to generate indices of underlying concepts.
This section will present and discuss the unit of analysis, target population, and sample size
As stated by Trochim (2021) The unit of analysis is one of the most help manage in any
research project. The major entity you will be analyzing in your study is the unit of analysis. The
unit of analysis is one of the most essential concepts in a research endeavor. The primary entity
that you are examining in your study is the unit of analysis (Miles, 2018). Defining a unit of
analysis is one of the initial stages in choosing how you'll examine the data stated by Cole (2018)
his might be a single student, a group of students, or perhaps a whole program. It's crucial to realize
that your unit of analysis differs from your unit of observation. Data may be analyzed in a variety
viewpoint or framework is described as a unit of analysis. Units of analysis, as a starting point, are
underpinnings in a unique way. Units of analysis establish what the objects of research are by
The participants will be randomly selected from the various course of Institute of
Education, Arts and Science students enrolled in City College of Angeles. These participants are
chosen as they are most likely required to use video presentation during the class discussion and
watch videos as a virtual representation of the lessons. Moreover, it is more convenient and safer
to contact the participants from the Institute of Education, Arts and Science Department that is
enrolled in City College of Angeles through online especially during the Covid-19 pandemic.
A sample is the particular group from whom you will gather data. The sample size is always
smaller than the overall population size (Bhandari, 2020). McCombes (2021) define sample as the
set of people who will actually take part in the study. There are two primary types of sampling
procedures; probability sampling methods in which all participants in the target population have
equal probability of being selected in the sample; and non-probability sampling methods in which
the population sample is selected in a non-systematic process in which equal possibilities for each
subject in the target population are not guaranteed (Elfil & Negida, 2017).
This research will use convenience sampling to gather the general sample population and
identify the respondent of the study. Convenience sampling or also known as availability sampling
is an approach in which participants are chosen depending on their immediate availability. This
accessibility is typically in the form of geographical proximity, but it may also include other forms
of accessibility, such as known contacts (Frey, 2018). As online is the material that all of the people
are using, from work to classes, convenience sampling is one of the recommended sampling
methods as this approach involves a respondent who is available to answer and convenient to the
researcher.
Angeles enrolled in Institute of Education, Arts and Science, this population will include students
from 1st year to 4th year students taking the course under Institute of Education, Arts and Science.
The total sample size will be calculated with the aid of the Raosoft calculator, Raosoft sample
calculator is a product that basically ascertains or creates the example size of a research or survey.
Assessing an example size for a survey, project or research can be befuddling and baffling,
therefore, it offers both example size certainty stretch computation to limit these dissatisfactions
experienced during research (Raosoft, 2020). The researcher will ask for a request letter to get the
permission of the admin who can provide the list of total number population of the students
enrolled under the Institute of Education Arts and Science from 1st year to 4th year. The total
sample size will be calculated with the use of Raosoft with a 5% margin error, 95% confidence
level and 50 % response distribution the result will be used to determine the sample size.
The researcher will prepare a letter that indicates a request to conduct the study in City
College of Angeles, the students from 1st year to 4th year under Institute of Education, Arts and
Sciences. The google form link where questionnaire is written will be sent to the advisers of each
section, advisers will be sent in their group chats for easier access to the questionnaire. Researchers
will also ask the faculty teachers of the IEAS to share the google form the students who are under
this institute. A description of the purpose of this study will be included at the top of the google
form questionnaire to enlighten and encourage the student to take part of this study, the researcher
will make sure the response will remain confidential; all the information will only be use to aid
the study in determining the purpose. Moreover, as an appreciation to the respondents who will be
The researcher will be using SMART PLS and Microsoft Office Excel as a tool to analyze
and process data that will be collected from the participants. Berk (2019) define excel as a product
program intended to assist you with assessing and present data in an accounting page design. In
any case, it is adaptable to such an extent that its application can stretch out past customary
bookkeeping pages into the space of information investigation. You can utilize Excel to enter
information, break down the information with essential measurable tests and diagrams, and
afterward make reports summing up your discoveries. Smart PLS was created by Ringle, Wende
and Will on year 2005, it is one of the noticeable programming applications for Partial Least
Squares Structural Equation Modeling (PLS-SEM). The product has acquired ubiquity since its
dispatch in 2005 not just on the grounds that it is uninhibitedly accessible to scholastics and
scientists, yet in addition since it has a cordial UI and progressed detailing highlights (Wong,
2013).
In the present era, the most widely utilized use for PLS-SEM is for quantitative data
analysis. The PLS-SEM is a popular multivariate analytic approach for calculating variance-based
structural equation models, especially in the social sciences (Hussain, Fangwei, Siddiq, Ali &
Shabbir, 2018). This approach is known as "partial" least squares since its iterative procedure
requires splitting the parameters rather than estimating them all at once. Bootstrapping,
jackknifing, and blindfolding are all important resampling methods (Wong, 2019).
major highlights in the assessment of any estimation instrument or apparatus for a decent
exploration, that are expected to introduce in research system part in a succinct yet exact way.
These are suitable ideas for presenting a surprising setting in research. Dependability is alluded to
the steadiness of discoveries, while legitimacy is addressed the honesty of discoveries Construct
validity alludes to how well you deciphered or changed an idea, thought, or conduct that is a
develop into a working and working reality, the operationalization. Construct validity consist of
two different parts the convergent and discriminant validity (Taherdoost, 2016).
However, the ideas of Validity and Reliability are firmly related, they express various
properties of the estimating instrument. For the most part, an estimating instrument might be
reliable being valid, however on the off chance that an estimating instrument is substantial, it is
legitimacy. Regardless of whether a test is dependable, it may not precisely mirror the ideal
Discriminant Validity
variable (Abdominal muscle Hamid, Sami and Sidek, 2017). Discriminant validity which likewise
alludes to disparate legitimacy (DeVelis, 2017) implies that two ideas should show huge contrasts
reasonably. A discriminant legitimacy test means to demonstrate that one build is exceptionally
not quite the same as the other one (Voorhees, Brady, Calantone, and Ramirez, 2015).
Discriminant validity affirms that each inert develop is novel. As such, one inert develop ought to
not be exceptionally corresponded with the other one (Henseler, Ringle, and Sarstedt, 2014). Hair,
Black & Babin (2019) expresses that discriminant validity could be set up by relating one build to
another. In the event that the connection worth of the two develops is lower than 0.85, it implies
Hamid, Sami & Sidek (2017) stated that discriminant validity is alluding to the degree
wherein the build is really varying from each other observationally. It likewise gauges the level of
contrasts between the covering build. The discriminant legitimacy can be assessed by utilizing
proportion of connection. By taking a gander at the cross-stacking, the factor stacking markers on
the appointed develop must be higher than all stacking of different builds with condition that the
The following fundamental techniques for processing a dataset with gaps are used in
missing data management. Removing the missing data from the dataset and filling in the gaps with
sample statistics values depending on the degree of similarity between observations or taking into
account the correlation between component variables (Izonin, Tkachenko, Verhun & Zub, 2021).
There is a high risk of losing important information for subsequent analysis if a portion of a set
with missing data is deleted. The use of averages and medians to fill gaps in data sets is predicated
on the assumption that variables are unrelated. This method, however, does not always work. The
final strategy mentioned takes into consideration the connections between variables (Babichev,
2018). If a data that will be missing in the future is discovered while on the process of collecting
data and encoding of this, a latest version of Smart PLS will be proposed as a tool that will be used
programming applications for Partial Least Squares Structural Equation Modeling (PLS-SEM).
The product has acquired ubiquity since its dispatch in 2005 not just on the grounds that it is
uninhibitedly accessible to scholastics and scientists, yet in addition since it has a cordial UI and
In qualitative research, validity and reliability improve transparency and reduce the
chances of researcher bias, a comprehensive review of reliability and validity for all secondary
data includes an examination of the data collection techniques (Mohajan, 2017). The validity and
reliability of the methods or instruments used in the study are used to determine the rigor of
quantitative investigations, a high-quality research study will show how all of these issues have
been handled. This will assist you in determining the research's validity and reliability, as well as
whether or not the findings should be used (Heale & Twycross, 2015). Validation and reliability
testing of a data collecting instrument is critical for confirming the instrument's feasibility and
consistency in assessing a research's desired outcome (Hazzi & Maldaon, 2015; Kinchin, Ismail,
& Edwards, 2018). Cronbach's alpha is the most widely used test for determining an instrument's
determined in this test (Bujang, Oma & Baharum, 2018). Dijkstra's rho A is a determinant of better
approximation of true reliabilities even more than both Cronbach Alpha and Composite Reliability
coefficients.
It is also referred to as Dijkstra's consistent of PLS output, also known as PLSc technique,
which results include reliabilities for each of the variables studied (Adam, 2018). As stated by
Taber (2018), Cronbach's Alpha is a scale reliability metric used to assess the consistency in
relatedness of a group of items. Therefore, researchers will apply Cronbach’s alpha to estimate the
validity and Rho-A will be used to determine the reliability of the instrument that will be used for
this study.
One of the oldest and most researched problems in statistics is the goodness-of-fit test. For
a long time, statisticians have been advising against using the chi-square test with continuous
distributions. This is owing to its lack of power when compared to other tests; however, it does
have one benefit over most other tests in that it readily handles parameter estimates (Rolke,
Gongora, 2020). A test statistic and its associated P value are at the end of all inferential statistical
tests. This P value has gained such a high profile that anybody who does or reads research is now
familiar with the phrase "P 0.05" as a cut-off that signifies statistical significance. Most people
take P 0.05 to indicate that “the likelihood that the finding is due to chance is less than 5%” and
that “the probability that the finding is a true result is more than 95%.” both of these interpretations
are wrong, yet they are commonly used since they offer a simple method to explain and
Mentioned in the study of Chicco, Warrens & Jurman (2021) the mutual relationship
between the ground truth and the prediction model, R-squared, the coefficient of determination,
can take values in the range (−∞, 1]. Negative R-squared values indicate that the regression worked
badly. When the regression model explains none of the variability of the response data around its
publication, and their statement appears at the end of the document. In physics publications, this
is a relatively recent practice. The number of co-authors on each article has increased as the size
and internationality of scientific partnerships has expanded. Academics, on the other hand, are
under increasing pressure to be more open about their work and to offer quantifiable measures of
their value to science and society, in addition to the number of citations to their articles (Kirova,
N.d). This section specifies the contribution of each author of this study.
14 Contributor Ferrer, Dimple Christ Wong, Erika Mae Abano, Regine. Cabayao, Rhoel.
Roles C..
Conceptualization Contributed 74 related Contributed 75 related Contributed 28 Contributed 23
articles from Chapter 1 articles from Chapter 1 related articles related articles
to 3. to 3. from Chapter 1 to from Chapter 1 to
3. 3.
Data curation N/A N/A N/A N/A
Formal Analysis N/A N/A N/A N/A
Funding N/A N/A N/A N/A
acquisition
Investigation Investigated the proper Investigated the proper N/A N/A
format, proper format, proper
citations, the citations, the
relationship of the relationship of the
variables, the construct variables, the construct
of this research, and of this research, and
the purpose of this the purpose of this
study. study.
Methodology Contributed: Contributed: Contributed: Contributed:
Introduction Introduction Supporting Article Supporting Article
Method of Study Method of Study
The instrument The instrument
adopted adopted
Reasons for choosing Reasons for choosing
a questionnaire a questionnaire
Questionnaire Questionnaire
development development
Scaling technique Scaling technique
Initial validation of Initial validation of
questionnaire questionnaire
Expert validation Expert validation
proposed proposed
Statistical pilot study Statistical pilot study
proposed proposed
Process of Data Process of Data
Collection Collection
Unit of analysis Unit of analysis
Participants Participants
Sampling approaches Sampling approaches
Sampling size Sampling size
Survey administration Survey administration
Data analysis strategy Data analysis strategy
Data examination Data examination
Data preparation and Data preparation and
screening screening
Missing data Missing data
Validity and reliability Validity and reliability
of instruments of instruments
Output estimator Output estimator
proposed proposed
Project Revises grammar Revises grammar N/A N/A
administration errors and double errors and double
check the format of the check the format of the
study. study.
Resources Has a Laptop, Has a Laptop, Has a Smartphone, Has a laptop,
Smartphone, tablet, Smartphone, tablet, and internet Smartphone, and
and internet and internet connection use in internet connection
connection use in connection use in searching article. use in searching
searching and editing and editing some
the study. part of hypothesis.
Software Uses Microsoft Word Uses Microsoft Word N/A Use Microsoft
and Microsoft Excel to and Microsoft Excel to Word.
edit and check the edit and check the
study. study.
Supervision The leader of Group 3. Always supervised and Member of the Member of the
Always supervised and guided the members group. Always group. Always
guided the members in together with the supervised and supervised and
doing their task. leader. guided by the guided by the
leader in content leader in content
drafting and drafting and
formatting. formatting.
Validation Attends Dr. Solomon’s Attends Dr. Solomon’s Attends Dr. Very seldom in
extra class to correct extra class to correct Solomon’s some attending Dr.
and change errors on and change errors on of extra class to Solomon’s extra
the study. the study. correct and change class to correct and
errors on the study. change errors on
the study.
Visualization Be able to visualize Be able to visualize Be able to Be able to
the importance and the importance and visualize the visualize the
need of study by need of study by importance and importance and
seeing the perception seeing the perception need of study by need of study by
of the students in of the students in seeing the seeing the
utilizing video utilizing video perception of the perception of the
presentation as presentation as students in students in
alternative learning alternative learning utilizing video utilizing video
material. material. presentation as presentation as
alternative alternative
learning material. learning material.
Writing – original Wrote the background Wrote the background Wrote the scope of Wrote the
draft of the study, research of the study, research the study and RRL significance of the
question, objective, question, objective, of this paper and study and RRL of
hypothesis, and the hypothesis, and the contribute articles this paper and
definition of terms and definition of terms and from chapter 1 to 3 contribute articles
contribute articles contribute articles that can help for from chapter 1 to 3
from chapter 1 to 3 from chapter 1 to 3 the betterment of that can help for
that can help for the that can help for the this research the betterment of
betterment of this betterment of this paper. this research
research paper. research paper. paper.
Writing – review Review and edited Review and edited N/A N/A
& editing from chapter 1 – 3. from chapter 1 – 3.
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