Convince Customer

SUGGESTIONS FOR PERSUADING CUSTOMERS TO BUY
YOUR PRODUCT
Here are a few tips on how to convince customers to buy your product or service
online.
SOME ADVICE:
1. PAY ATTENTION TO THE ADVANTAGES RATHER THAN THE ATTRIBUTES

OF THE GOODS.
2. LET THEM KNOW EVERYTHING YOU CAN
3. Use FOMO (FEAR OF MISSING OUT) as a tool.
4. NEGATE JARGON
5. OUTLINE YOUR USP
6. SPECIFY YOUR TARGET AUDIENCE
7. PROVIDE OPTIONS TO YOUR CUSTOMERS (BUT NOT TOO MANY)
8. PRODUCT TESTING AND REVIEWS
9. MAKE CONTENT CENTERED ON YOUR PRODUCTS
10. BRANDING
PAY ATTENTION TO THE ADVANTAGES RATHER THAN THE
ATTRIBUTES OF THE GOODS
Customers purchase a product because it offers them a specific benefit. The buyer does not
automatically purchase the product just because the product's features are mentioned. This
phenomenon is explained in detail by another researcher. A client expects his "task to be done
in a product," the speaker says. A customer doesn't mind spending a lot of money provided the
product meets his needs. Rarely do they purchase what the business believes it is selling? As an
illustration, you could say that the pen has a stronger grip rather than mentioning that it has a
felt tip. Customers will be persuaded to purchase it as a result of the benefit being highlighted
for them.
LET THEM KNOW EVERYTHING YOU CAN
How would you feel if the delivery cost for that t-shirt you ordered online suddenly
increased?
Keep the client informed at all times. To persuade customers to make purchases from you,
you must give them all the facts. You can accomplish this by informing them of:
Terms and Conditions - Make sure customers are aware of the rules that will be followed
when they utilize your service or make a transaction. Make sure they are clear, concise, and
uncomplicated. To make it simple for the customer to utilize, divide it into several portions.
Privacy policies are crucial since consumers now protect their data in the digital era. A
clearly outlined privacy policy can earn your clients' trust and may even boost sales! Make
sure your shipping policy is thorough, straightforward, and free of any additional fees. If there is an
option for overseas shipping, please specify. Additionally, provide free shipping to consumers who
spend a certain amount.
FAQs - The majority of customers go for FAQs rather than calling for assistance. You and your clients
will both benefit from FAQs.
Use FOMO (FEAR OF MISSING OUT) as a tool

1. How often have you purchased something simply because you didn't want to be left
behind in the latest fashion?
According to research, a significant motivator for purchases, particularly impulse

purchases, is fear of missing out (FOMO). You may be able to use FOMO to persuade a
customer to make a purchase depending on the nature of your goods or service. Simply, tell
your buyer what they'll lose if they don't buy right away. Place more of an emphasis on the
product's "fashion" than its features. The FOMO strategy is effective for services like
webinars and events as well as retail categories like apparel and accessories.
Pro tip: Utilize social media to increase product FOMO
NEGATE JARGON
Your audience won't be impressed by your goods if it doesn't sound intelligent. Avoid
using cliches and technical language. Instead, emphasize your benefits in your target
audience's everyday language.
Advice: Study customer reviews. When describing your products to others or in writing,
customers hardly ever utilize jargon.
OUTLINE YOUR USP
The characteristic that distinguishes your goods from those of your rivals is your product's
Unique Selling Proposition (USP). Concentrate on a single aspect of your product that sets
it apart from the competition. Draw attention to the feature that benefits the customer.
When you provide a feature that makes your consumers' life easier, you'll persuade
customers to purchase your goods. Your USP can focus on any aspect of your product,
including how it was manufactured, the materials used, its durability, its price, etc. Never
use general qualities, such as "excellent quality" or "lasts a long time," as your USP
SPECIFY YOUR TARGET AUDIENCE
Focus on a certain niche within your target market rather than the full population. By doing
so, you'll be able to focus on the market segment and potential customers for your goods.
For instance, if you create handmade goods, concentrate on your target market rather than
everyone. Fortunately, the military community is the target market for the Interzoo online
store Ever Laughter. Similar to that, you can identify the target market that will benefit
your company the most.
PROVIDE OPTIONS TO YOUR CUSTOMERS (BUT NOT TOO MANY)
Pro tip: Do not push or convince towards any of Focus on a specific niche rather than the
complete population when choosing your target market. The audience you want to market your
product to and the people who are most likely to buy it will become clearer as a result of this. If
you manufacture handcrafted goods, for instance, consider the people who will benefit from
them most rather than everyone. Fortunately, Ever Laughter, an Interzoo internet store, caters
to the military community. Similar to that, you can recognize the choices. By doing this, you
are telling a potential customer that you value their feedback.
PRODUCT TESTING AND REVIEWS
The growth of the websites might reach 270% if there are available reviews. As a result,
make sure to gather customer feedback and foster trust with them. It is also possible to
compile customer reviews along with surveys. This will enable him to comprehend the
product's weak points and use that knowledge to win over potential customers in the future.
There is nothing more convincing for a customer than testimonials. A performance that
drives eCommerce sales
MAKE CONTENT CENTERED ON YOUR PRODUCTS
Online goods sales are a completely different ballgame, especially in the information era.
People demand free information and entertainment. You may simply persuade people to buy
from you and increase sales if you can engage them and meet their need for content. The
term "content marketing" refers to this method. For instance, if you own an organic skincare
company, you can write blog posts on how dangerous conventional skincare products are
and how your goods can solve this issue. You can start producing content for social media
sites like Instagram as a small business. Here are some inspirations for business Instagram
posts to get their creative juices going.
BRANDING
Online goods sales are a completely different ballgame, especially in the information era.
People demand free information and entertainment. You may simply persuade people to
buy from you and increase sales if you can engage them and meet their need for content.
The term "content marketing" refers to this method. Building a brand is a lengthy process.
It may also be a pricey affair. However, since more individuals can recollect the brand,
they are more likely to purchase from a more recognizable, approachable, and well-known
name.
Faisal Waris (Ph.D. Scholar)
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SUGGESTIONS FOR PERSUADING CUSTOMERS TO BUY

1. PAY ATTENTION TO THE ADVANTAGES RATHER THAN THE ATTRIBUTES

LET THEM KNOW EVERYTHING YOU CAN

Use FOMO (FEAR OF MISSING OUT) as a tool

According to research, a significant motivator for purchases, particularly impulse

Pro tip: Utilize social media to increase product FOMO

OUTLINE YOUR USP

SPECIFY YOUR TARGET AUDIENCE

PROVIDE OPTIONS TO YOUR CUSTOMERS (BUT NOT TOO MANY)

PRODUCT TESTING AND REVIEWS

MAKE CONTENT CENTERED ON YOUR PRODUCTS

Faisal Waris (Ph.D. Scholar)

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