2021 Brand Assets Motorola Brand Guideline v2.0
2021 Brand Assets Motorola Brand Guideline v2.0
2021 Brand Assets Motorola Brand Guideline v2.0
UPDATE NOTES
Packaging updates.
BRAND MANIFESTO What’s the point of a breakthrough, if it doesn’t mean anything to people?
OUR DNA
OUR VALUES At Motorola, we deliver meaningful innovation with you in mind.
TONE OF VOICE
BRAND OVERVIEW We think big. From the very beginning, we’ve been driven to move the industry
forward; and our smart innovations (from the first cellular phone to the first 5G
enabled product) continue to transform the way people discover, share and connect.
We think small. Searching for solutions that fit into the palm of your hand.
We design intuitive features and functions that are accessible, so we can make
everyday life easier, more uplifting and more enjoyable for all.
We’re proud of how far we’ve come. But when it comes to innovation, we’re never
IMAGES FOR INTERNAL USE ONLY. NOT LICENSED FOR EXTERNAL COMMUNICATION
done. From our engineers to you, here’s an invitation to discover a smarter world.
BRAND MANIFESTO
OUR DNA
OUR VALUES
OUR DNA
TONE OF VOICE
BRAND OVERVIEW
IMAGES FOR INTERNAL USE ONLY. NOT LICENSED FOR EXTERNAL COMMUNICATION
PASSION FOR DISRUPT PIONEERS IN
INNOVATION STATUS QUO TECNOLOGY
Long legacy of big We push the boundaries Several industry-firsts
and small innovations of what’s possible that shaped the world
BRAND MANIFESTO
OUR DNA
OUR VALUES
OUR VALUES
TONE OF VOICE
BRAND OVERVIEW
IMAGES FOR INTERNAL USE ONLY. NOT LICENSED FOR EXTERNAL COMMUNICATION
TRUSTWORTH INNOVATIVE INCLUSIVE
Quality is never a compromise Meaningful innovations Empower people
at Motorola “Cannot go wrong that surprise and delight in an equal and
with a Motorola device” consumers democratized way
BRAND MANIFESTO
TONE OF VOICE
BRAND OVERVIEW
IMAGES FOR INTERNAL USE ONLY. NOT LICENSED FOR EXTERNAL COMMUNICATION
CONFIDENT CHALLENGER INTRIGUING AUTHENTIC
Bold/self-assured Challenging you to Triggering interest/ Doing it our way
and risk-taking try something new curiosity in our
communications
OVERVIEW
OUR DNA
Brand concept
Tone of voice
VISUAL IDENTITY
GUIDELINES
VI PRINCIPLES
MASTERBRAND LOGOS
FRANCHISE LOGOS
HELLOMOTO
READY FOR
THINKSHIELD
5G BADGE
COLOR PALETTE
TYPOGRAPHY
ICONOGRAPHY
IMAGERY
PRESENTATION
VI PRINCIPLES
VI PRINCIPLES Undeniably
MASTERBRAND LOGOS
FRANCHISE LOGOS
Motorola
HELLOMOTO
READY FOR
THINKSHIELD Consistency
5G BADGE
COLOR PALETTE
across assets
TYPOGRAPHY
ICONOGRAPHY
PRESENTATION
the clutter
Masterbrand
logo
PRIMARY LOGO
SECONDARY LOGOS
BATWING
MASTERBRAND POSITIONS
BATWING POSITIONS
DON’TS
LOGO
This is the main version of the
PRIMARY LOGO Motorola logo. It must be applied
SECONDARY LOGOS horizontally and in dark blue (find
BATWING the color codes in chapter 4).
SAFE AREA & SIZE POSITIVE LOGO NEGATIVE LOGO
LOGOS
In addition to the main logo,
PRIMARY LOGO two other versions can be used
SECONDARY LOGOS in special occasions.
BATWING
VERTICAL LOGO
This version is restricted to VERTICAL LOGO
wayfinding materials such as
giant banners.
BATWING
EXTERNAL COMMUNICATION
Consumer awareness must be
considered on a case by case RESTRICTIVE VERSION
basis to ensure the Motorola logo
is recognized first by everyone.
BLACK BATWING WHITE BATWING OUTLINE BLACK BATWING OUTLINE WHITE BATWING
SAFE AREA
& SIZE
SAFE AREA
PRIMARY LOGO Make sure the safe area
SECONDARY LOGOS is respected to keep the
BATWING logo legible.
SAFE AREA & SIZE
70px
MASTERBRAND POSITIONS The letter “o” is used to define 35mm
MINIMUM SIZE
Make sure the logo versions at
least meet the minimum size 50px
18mm
requirements shown here.
20px
10mm
MASTERBRAND
POSITIONS
These positions are recommended when the
PRIMARY LOGO Motorola logos are used along with other
SECONDARY LOGOS communication elements.
BATWING You can use the Motorola logo centralized on the
SAFE AREA & SIZE page if it’s a Masterbrand communication.
MASTERBRAND POSITIONS
BATWING
POSITIONS
These positions are recommended when the
PRIMARY LOGO Motorola batwing is used along with other
SECONDARY LOGOS communication elements.
BATWING You can use the Motorola batwing centralized on
SAFE AREA & SIZE the page if it’s a Masterbrand communication.
MASTERBRAND POSITIONS
DON’TS
SAFE AREA & SIZE DO NOT DISTORT THE LOGO. DO NOT ADD EFFECTS. DO NOT DISRESPECT SAFE AREA.
MASTERBRAND POSITIONS
BATWING POSITIONS
DON’TS
DO NOT PLACE THE LOGO ON LOW DO NOT ROTATE THE LOGO. DO NOT DISTORT MASTER BRAND LOGO. THE
DO NOT CHANGE THE ORIGINAL COLOR. DO NOT CHANGE THE ORIGINAL SIZE DO NOT PLACE THE LOGO ON BUSY IMAGES.
MASTER BRAND
Franchise
logos
RAZR
EDGE
MOTO G
MOTO E
DON’TS FRANCHISE
HIERARCHY
PACKAGING FRONT
PACKAGING BACK
PACKAGING EXAMPLE
MOTOROLA
RAZR
THE SAFE AREA IS BASED
RAZR
EDGE
MOTO G
MOTO E
MODIFIERS
DON’TS
HIERARCHY
RESTRICTIVE COLOR
Only use these options when
not possible to use the color
version.
BATWING + RAZR
Exclusive for packaging and
materials where there is no
space for the full name.
NO BATWING
Use this version when the FRANCHISE LOGOS SHOULD SEE THE MEDIA COMMUNICATION
masterbrand logo appears ALWAYS USE FILLED BATWING SECTION FOR LOGO SIZES AND
somewhere else on the page. IN ITS CONSTRUCTION. POSITIONS IN MEDIA.
MOTOROLA
EDGE
THE SAFE AREA IS BASED
RAZR
EDGE
MOTO G
MOTO E
MODIFIERS
DON’TS
HIERARCHY
RESTRICTIVE COLOR
Only use these options when
not possible to use the color
version.
BATWING + EDGE
Exclusive for packaging and
materials where there is no
space for the full name.
NO BATWING
Use this version when the FRANCHISE LOGOS SHOULD SEE THE MEDIA COMMUNICATION
masterbrand logo appears ALWAYS USE FILLED BATWING SECTION FOR LOGO SIZES AND
somewhere else on the page. IN ITS CONSTRUCTION. POSITIONS IN MEDIA.
RAZR
EDGE
MOTO G
MOTO E
MODIFIERS
RESTRICTIVE COLOR
Only use these options when
not possible to use the color
version.
BATWING + MOTO
Exclusive for materials where
there is no space for the
masterbrand logo.
RAZR
EDGE
MOTO G
MOTO E
MODIFIERS
RESTRICTIVE COLOR
Only use these options when
not possible to use the color
version.
BATWING + MOTO
Exclusive for materials where
there is no space for the
masterbrand logo.
DON’TS
RAZR
EDGE
HIERARCHY DO NOT DISTORT THE LOGO. DO NOT COMBINE LOGO WITH DO NOT DISRESPECT SAFE AREA.
PACKAGING BACK
PACKAGING EXAMPLE
DO NOT PLACE THE LOGO ON LOW DO NOT ADD EFFECTS. DO NOT DISTORT MASTER BRAND LOGO. THE
FRANCHISE LOGOS
DO NOT CHANGE THE ORIGINAL COLOR. DO NOT ROTATE THE LOGO. DO NOT PLACE THE LOGO ON BUSY IMAGES.
BRAND &
RAZR
EDGE
PRODUCT
MOTO G
MOTO E
MODIFIERS
HIERARCHY
DON’TS
HIERARCHY
PACKAGING FRONT
See communication
construction for an in depth
guide on how to use logo
dimentions in media.
RAZR
EDGE
MOTO G
MOTO E
PACKAGING
MODIFIERS
DON’TS
HIERARCHY
FRONT
PACKAGING FRONT
PACKAGING BACK
PACKAGING EXAMPLE
Product logo
60% width - aligned to the center
Product logo
RAZR
PACKAGING
maximum 30% to 40 % width
EDGE - aligned to the left
MOTO G
MOTO E
MODIFIERS
DON’TS
HIERARCHY
BACK
PACKAGING FRONT
PACKAGING BACK
PACKAGING EXAMPLE
TEXT IN ONE
LINE OR TWO
One text line
or two lines
KSPs icons + copy
maximum CMF colors*
40% to 50% width Left-aligned and Place this color samples
centered to icon next to the product image
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. Lorem ipsum dolor.
motorola.com
Legal icons
and legal
logo and
Partners
others
copy
aligned to the right
Master brand
30% height
PACKAGING
JULY 2021
MOTOROLA BRAND GUIDELINES
SIDES
VERSION 2.0
PACKAGING EXAMPLE
PACKAGING FRONT
PACKAGING BACK
HIERARCHY
MODIFIERS
MOTO G
MOTO E
DON’TS
RAZR
EDGE
28
MOTOROLA BRAND GUIDELINES
RAZR
EDGE
MOTO G
MOTO E
MODIFIERS
DON’TS
HIERARCHY
PACKAGING FRONT
PACKAGING BACK
PACKAGING EXAMPLE
hellomoto
STRUCTURE
VARIATIONS
DON’TS
hellomoto
Structure
STRUCTURE
LEADING 80%
BRAND COEXISTENCE
‘HELLOMOTO’ AND ITS VARIATIONS ARE NOT A STANDALONE BRAND, THEREFORE
hellomotoVariations
STRUCTURE
DON’TS
STRUCTURE
VARIATIONS
hellomoto hellomoto
DON’T USE GOTHAM LIGHT OR ANY OTHER FONT STYLE. USE DON’T MIX COLORS IN EACH WORD. ALWAYS USE “HELLO” IN WHEN APPLYING “MOTO” (OR WHATEVER THE WORD IS USED),
ALWAYS GOTHAM BOLD. WHITE OR DARK BLUE AND THE OTHER WORD IN COLOR. MAKE SURE THAT THERE IS ENOUGH CONTRAST.
omoto
hell
DON’T ROTATE “HELLOMOTO”. DON’T APPLY A GRADIENT TO THE HALF OF “HELLOMOTO”. DON’T APPLY THE GRADIENT TO EACH OF THE LETTERS. DO NOT
APPLY VERTICALLY OR HORIZONTALLY.
hello
DON’T USE COLORS OUTSIDE OF THE MASTERBRAND’S COLOR DON’T USE DIFFERENT FONT SIZES. DON’T CHANGE THE WORD LAYOUT.
PALETTE.
hello
DON’T PUT “HELLO” IN THE OUTLINE. ALWAYS USE “HELLO” DON’T PLACE “HELLOMOTO” ON IMAGES THAT DON’T ALLOW DON’T START. IN SHORT, DO NOTHING OTHER THAN WHAT THIS
SOLID AND THE OTHER WORD WITH AN OUTLINE. SUFFICIENT LEGIBILITY. MANUAL INDICATES.
Ready for
LOGO
BADGE
APPLICATION
HIERARCHY
LOGO
BADGE
LOGO SCREEN: 72 PX PRINT: 1 INCH
LOGO
BADGE
BADGE X
APPLICATION Clearspace and color
HIERARCHY
DON’TS
LOGO
BADGE
APPLICATION
APPLICATION
HIERARCHY DO NOT USE A COLOR OUTSIDE OF THE DON’T PLACE THE WORDMARK OVER A DON’T PLACE THE WORDMARK OVER A
APPROVED PALETTE. BACKGROUND COLOR THAT DOES NOT HAVE BACKGROUND COLOR THAT DOES NOT HAVE
ENOUGH CONTRAST. ENOUGH CONTRAST.
DO NOT PUT THE SIGNATURE OVER A PART OF DON’T CHANGE THE SIZE OF THE ELEMENTS IN
AN IMAGE THAT IS TOO BUSY. THE SIGNATURE.
EXCEPTION USE
HIERARCHY
AND
MOTOROLA AWERENESS PRODUCT AWERENESS BADGE
LOGO
PLACEMENT
BADGE
PREFERRED POSITION OF THE ALTHOUGH FLEXIBLE, THE PREFERRED POSITION OF THE CARRIER LOGO (IF SHOULD BE USED AS EXTRA
PRODUCT LOGO IS JUSTIFIED LEFT APPLICABLE) IS ON THE TOP RIGHT CORNER WITH APPROXIMATELY 50% OF INFORMATION WHEN THE MAIN
ON THE PAGE AND AT A MINIMUM THE SCALE OF THE BATWING. MESSAGE OF MATERIAL DOESN’T
SHOULD BE SPACED THE FULL ABOUT THE READY FOR PRODUCT.
HEIGHT OF BATWING.
ThinkShield
LOGO
DON’TS
LOGO
DON’TS LOGO
THE SAFE AREA IS BASED
POSITIONS IN MEDIA.
LOGO
DON’TS
DON’TS
Make sure all the inappropriate DO NOT DISTORT THE LOGO. DO NOT DISRESPECT SAFE AREA. DO NOT CHANGE COLOR.
uses of the logo are avoided in
communication materials.
DO NOT OUTLINE THE LOGO DO NOT ADD EFFECTS. DO NOT PLACE THE LOGO ON BUSY IMAGES.
5G Badge
BADGE
DON’TS
LIGHT BACKGROUNDS
BADGE
DON’TS 5G BADGE
DARK BACKGROUNDS
POSITIONS IN MEDIA.
BADGE
DON’TS
DON’TS
Make sure all the inappropriate DO NOT DISTORT THE LOGO. DO NOT ADD EFFECTS. DO NOT CHANGE COLOR.
uses of the logo are avoided in
communication materials.
DO NOT DEFORM PROPORTIONS OF THE DO NOT ROTATE. DO NOT PLACE THE LOGO ON BUSY IMAGES.
ELEMETS.
Color palette
COLORS
CMYK 0/75/57/0
RGB 255/85/77
PANTONE 482 C
CMYK 13/20/25/0
PANTONE 7666 C
CMYK 75/80/50/0
RGB 92/78/99
RGB 221/200/183
HEX #FF554D HEX #DDC8B7 HEX #60516C
Main colors
COLORS
RGB 0/20/38
HEX #001428
WHITE BLACK
(NEUTRAL COLOR) (NEUTRAL COLOR)
PANTONE NEUTRAL BLACK C
CMYK 100/100/100/100
RGB 0/0/0
HEX #000000
Typography
TEXT HIERARCHY
TITLING
DONT’S
TEXT
TEXT HIERARCHY
HIERARCHY
TITLING
IN GOTHAM BOOK.
our headlines and tone of voice.
LEADING 120%
50 PT (UPPERCASE) TRACKING 45
15 PT (SENTENCE CASE)
TITLING
TEXT HIERARCHY
TITLING
DONT’S
DO DON’T
HEADLINES
ARE SET IN BOOK headlines
are set in bold
DO DON’T
HEADLINES
ARE SET IN BOOK headlines
are set in bold
DO DON’T
HEADLINES headlines
ARE SET IN BOOK are set in bold
yout at 1499
limited edition
&
+ new
moto e yout at 299 limited edition
DON’T OVERCROWD OR ADD UNNECESSARY NEVER USE CONTAINERS TO DISPLAY NEVER USE PRODUCT WORDMARKS
THE NEW
THE NEW
IT’S TIME TO THE NEW
MOVE ON MOTO G MOTO G
FAMILY
FAMILY
NEVER CHANGE POINT SIZE NEVER CHANGE TEXT DIRECTION NEVER DISTORT THE COPY
Iconography
MAIN ICONS
SECONDARY ICONS
ICONS
FINGER PRINT FINGER PRINT FINGER PRINT FINGER PRINT 4 GB 4 GB RAM 8 GB 32 GB 64 GB 64 GB
MAIN ICONS SENSOR 001 SENSOR 002 SENSOR 003 SENSOR 004
SECONDARY ICONS
by Motorola.
COMPACT DESIGN ELEGANT DESIGN CONNECT / WIFI 5G CARRIER UNLOCKED MOTO ACTIONS MOTO EXPERIENCE STYLUS (SOFIA+) STEREO SPEAKERS STEREO SPEAKERS
(BALI) 001 002
DOLBY ATMOS DOLBY AUDIO 18:9 DISPLAY 19:9 DISPLAY 19.5:9 DISPLAY 20:9 DISPLAY 21:9 DISPLAY CAM QUAD PIXEL CAM SMART CAM
OIS OPTICAL IMAGE NIGHT VISION ULTRA WIDE ANGLE ULTRA WIDE ANGLE ACTION CAM OPTICAL ZOOM LASER AUTOFOCUS LASER AUTOFOCUS DEPTH SENSOR DEPTH SENSOR
STABILIZATION 001 002
FRONT CAM FRONT CAM QUAD PIXEL FRONT CAM FRONT CAM FRONT CAM DUAL CAM 108 MP DUAL CAM (FIJI) TRIPLE CAM TRIPLE CAM TRIPLE CAM
(JIMNY) (DOHA, QUATTRO) QUAD PIXEL (RAV) SELFIE CAM (JIMNY, RAV...) (BLACKJACK) (TROIKA)
CAM (ODESSA) CAM (BORNEO) CAM (GUAM) CAM (GUAM+) TRIPLE CAM CAM (TACOMA) CURVED DISPLAY
(RACER 5G) (RACER)
ICONS
FINGER PRINT FINGER PRINT FINGER PRINT FINGER PRINT 4 GB 4 GB RAM 8 GB 32 GB 64 GB 64 GB
MAIN ICONS SENSOR 001 SENSOR 002 SENSOR 003 SENSOR 004
SECONDARY ICONS
COMPACT DESIGN ELEGANT DESIGN CONNECT / WIFI 5G CARRIER UNLOCKED MOTO ACTIONS MOTO EXPERIENCE STYLUS (SOFIA+) STEREO SPEAKERS STEREO SPEAKERS
(BALI) 001 002
DOLBY ATMOS DOLBY AUDIO 18:9 DISPLAY 19:9 DISPLAY 19.5:9 DISPLAY 20:9 DISPLAY 21:9 DISPLAY CAM QUAD PIXEL CAM SMART CAM
OIS OPTICAL IMAGE NIGHT VISION ULTRA WIDE ANGLE ULTRA WIDE ANGLE ACTION CAM OPTICAL ZOOM LASER AUTOFOCUS LASER AUTOFOCUS DEPTH SENSOR DEPTH SENSOR
STABILIZATION 001 002
FRONT CAM FRONT CAM QUAD PIXEL FRONT CAM FRONT CAM FRONT CAM DUAL CAM 108 MP DUAL CAM (FIJI) TRIPLE CAM TRIPLE CAM TRIPLE CAM
(JIMNY) (DOHA, QUATTRO) QUAD PIXEL (RAV) SELFIE CAM (JIMNY, RAV...) (BLACKJACK) (TROIKA)
CAM (ODESSA) CAM (BORNEO) CAM (GUAM) CAM (GUAM+) TRIPLE CAM CAM (TACOMA) CURVED DISPLAY
(RACER 5G) (RACER)
RULES
& USES
finger print sensor finger print sensor
MAIN ICONS
MINIMUM SIZE
Never reduce the size of the optical
i l zoom optical
i l zoom
icon to less than 80px or
30mm, counting the size of the
safe area.
triple
p cam with triple
p cam with
laser autofocus laser autofocus
triple
i l cam with
i h triple cam with
l
laser autofocus
f l
laser autofocus
f
RULES
MAIN ICONS
& USES
SECONDARY ICONS
COLORS
Franchise colors can be applied
to the icons.
Background
& pattern
GRADIENT
SECONDARY COLORS
MOTONET
MOTONET VARIATIONS
MOTONET COLORS
MOTONET RULES
MOTONET DON’TS
GRADIENT
How to do
GRADIENT
GRADIENT
Styles and construction
GRADIENT
SECONDARY COLORS
MOTONET
MOTONET VARIATIONS
MOTONET COLORS
MOTONET RULES
MOTONET DON’TS
GRADIENT
Masterbrand colors
GRADIENT
SECONDARY COLORS
MOTONET
MOTONET VARIATIONS
MOTONET COLORS
MOTONET RULES
MOTONET DON’TS
MOTONET
GRADIENT
GRADIENT
SECONDARY COLORS
MOTONET
MOTONET VARIATIONS
MOTONET COLORS
MOTONET RULES
MOTONET DON’TS
MOTONET
GRADIENT
SECONDARY COLORS Corporate colors options DUSK MEDIUM SKY DUSK BEIGE DUSK SUN
MOTONET
MOTONET VARIATIONS
MOTONET COLORS
MOTONET RULES
MOTONET DON’TS
MOTONET 0.25x
GRADIENT
RULES & USES
STYLES AND CONSTRUCTION 1x
SECONDARY COLORS The gradient always starts at the
MOTONET batwing, with 65% opacity and
MOTONET VARIATIONS fades to 0%. The fading should
MOTONET COLORS always be clearly visible.
MOTONET RULES
65% Opacity 0%
DON’TS
GRADIENT
SECONDARY COLORS
MOTONET
MOTONET VARIATIONS
MOTONET COLORS
MOTONET RULES
MOTONET DON’TS
DO NOT CHANGE THE STROKE THICKNESS. DO NOT CHANGE THE COLOR. DO NOT USE MOTONET ON LIFESTYLE IMAGES. DO NOT CUT THE BATWING. DO NOT NOT CHANGE DISTANCE BETWEEN THE LINES.
LOREM IPSUM
DO NOT OVERLAP TWO OR MORE MOTONETS. DO NOT USE MOTONET ON THE PRODUCT IMAGE. DO NOT PLACE TEXT OVER MOTONET IN A WAY IT DO NOT PLACE FILLED BATWING OVER MOTONET.
AFFECTS READABILITY.
IMAGES FOR INTERNAL USE ONLY. NOT LICENSED FOR EXTERNAL COMMUNICATION
Imagery
OUR PHOTOGRAPHY
AESTHETIC
AESTHETIC OVERVIEW
TALENT
LOCATION
TECHNICAL
DEVICE INTEGRATION
PHOTOGRAPHE’S STATEMENT
OUR PHOTOGRAPHY
AESTHETIC
AESTHETIC OVERVIEW
OUR
TALENT
LOCATION
TECHNICAL
PHOTOGRAPHY
DEVICE INTEGRATION In this chapter, we present the photography
PHOTOGRAPHE’S STATEMENT directions for people and composition, which
must be respected in every new shooting
session in order to build Motorola’s unique
and intriguing style.
People Composition
ACTING BEAUTY STYLING LIGHTING SET & ANGLE PLACE
AESTHETIC
TIME OF DAY
COLOR TEMPERATURE
LIGHTING AMBIENT
LIGHTING AVAILABLE
WATCHOUTS
AESTHETIC OVERVIEW
TIME OF DAY
COLOR TEMPERATURE
LIGHTING AMBIENT
TIME OF DAY
LIGHTING AVAILABLE Shooting from golden hour into evening
WATCHOUTS
COLOR TEMPERATURE
Bringing the Motorola brand color palette into your shots
LIGHTING
How to handle light and lighting in different
conditions and settings
WATCHOUTS
Common issues that should be avoided
TIME OF
DAY
TIME OF DAY The ideal time of day to shoot
COLOR TEMPERATURE is from golden hour, through
LIGHTING AMBIENT sunset, to dusk, then into
LIGHTING AVAILABLE the night.
WATCHOUTS
COLOR
TEMPERATURE
TIME OF DAY Careful attention should be
COLOR TEMPERATURE paid to creating the right
LIGHTING AMBIENT color temperature for the
LIGHTING AVAILABLE photography. The goal is
WATCHOUTS to mirror the brand color
palette by incorporating warm
coral and golden hues in the
highlights and turning more
toward cool deep blues
in the shadows.
LIGHTING
Ambient
LIGHTING
Available
WATCHOUTS
TIME OF DAY
COLOR TEMPERATURE
LIGHTING AMBIENT
LIGHTING AVAILABLE
WATCHOUTS
SHOOTING IN THE HARSH MIDDAY SUN IS NEUTRALIZE GREEN TINTS TO BE WARMER IN COLOR CORRECTION. AVOID LOCATIONS THAT DON’T HAVE ENOUGH AMBIENT LIGHT AND TOO MUCH
TALENT
TALENT OVERVIEW
AUTHENTICITY
DIVERSITY
STYLE
WARDROBE
ATTITUDE
WATCHOUTS
TALENT OVERVIEW
TALENT OVERVIEW
AUTHENTICITY
DIVERSITY
ASPIRATIONAL ATTITUDE
STYLE
WARDROBE
ATTITUDE
AUTHENTICITY What to look for when casting
STYLE
How to use the talent’s innate style to work with
the overall look
ASPIRATIONAL
AUTHENTICITY
TALENT OVERVIEW From the casting, to
AUTHENTICITY performance your talent should
DIVERSITY never feel posed, forced or
STYLE staged. They should have an
WARDROBE approachable attitude that
ATTITUDE draws us in. These are not only
WATCHOUTS people who you admire, but
would want to hang out with.
DIVERSITY,
INCLUSION
TALENT OVERVIEW Diversity is a core value for
AUTHENTICITY the Motorola brand and having
DIVERSITY that reflected in your choice of
STYLE talent is critical. Creating a well-
WARDROBE balanced cast that represents a
ATTITUDE variety of cultures, ethnicities,
WATCHOUTS sexual orientations, abilities
will ensure everyone who sees
these images can relate and
feel included.
STYLE
WARDROBE
ATTITUDE
WATCHOUTS
TALENT OVERVIEW
AUTHENTICITY
DIVERSITY
STYLE
WARDROBE
ATTITUDE
WATCHOUTS
TALENT PERFORMANCE SHOULD NEVER BE OVER-THE-TOP, FORCED OR TOO MODEL-Y. AVOID WARDROBE THAT SHOWS TOO MUCH SKIN AVOID STEREOTYPING WITH WARDROBE.
PERFORMANCE SHOULD ALWAYS BE AS NATURAL AS POSSIBLE. (LOW CUT, SHORT SKIRT, REVEALING, ETC.).
LOCATION
LOCATIONS OVERVIEW
URBAN ATTITUDE
VERSATILITY
INTERIORS
WATCHOUTS
LOCATIONS OVERVIEW
LOCATIONS OVERVIEW
URBAN ATTITUDE
VERSATILITY
URBAN ATTITUDE
INTERIORS What to look for when finding locations
WATCHOUTS
VERSATILITY
How to find locations that offer a variety of scenarios to capture
INTERIORS
How to find the right interior locations
WATCHOUTS
Common issues that should be avoided
URBAN
ATTITUDE
LOCATIONS OVERVIEW Motorola is a brand for people
URBAN ATTITUDE who bring energy to the world’s
VERSATILITY cities. And while your locations
INTERIORS should highlight urban lifestyle,
WATCHOUTS it’s also important that even
when not shooting in the cities,
the spirit of the city should
come through.
VERSATILITY
INTERIORS
WATCHOUTS
LOCATIONS OVERVIEW
URBAN ATTITUDE
VERSATILITY
INTERIORS
WATCHOUTS
AVOID LOCATIONS THAT DON’T HAVE ENOUGH AMBIENT LIGHT AND TOO MUCH GRAY CONCRETE. AVOID CHAIN ESTABLISHMENTS THAT ARE TOO IDENTIFIABLE.
TECHNICAL
CONSIDERATIONS
TECHNICAL OVERVIEW POST-PRODUCTION
CAMERA SPECS
LIGHTING DAYTIME
LIGHTING NIGHTTIME
LIGHTING POST-PRODUCTION
LIGHTING COLOR GELS’ Creating the right lighting environment How to create a unified look and feel in
FRAMING
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
FRAMING WATCHOUTS
WATCHOUTS FRAMING II How to frame the shots to create a Common issues that should be avoidedunified look
unified look
CAMERA SPECS
Technical specifications to align lensing
and camera settings
LIGHTING
Daytime
NATURAL LIGHT
TECHNICAL OVERVIEW Available light should be main and source key.
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
Ideal times of day for shooting are sunrise and sunset Even and soft light works as well. Flares are OK but should be carefully managed,
were sunlight is not too harsh and it’s side directed. Use Sky should always keep it’s tone. they should add a subtle vibe without taking too
bouncers to fill shadows and get a softer look without much attention.
getting too much contrast.
LIGHTING
Nighttime
NATURAL LIGHT
TECHNICAL OVERVIEW Available light should be main and source key.
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
Locations need to be bright and provide enough ambient Use strobe or continuous additional light only to Using device screen or props as light sources as well could
light to use as a start. get more luminosity to the shot so you are able be a good idea depending on the scenario.
to freeze the action without pushing your ISO too
high. Color temperature must always be matched
with ambient light so to make it look as part of
the location.
LIGHTING
Color Gels
NATURAL LIGHT
TECHNICAL OVERVIEW Available light should be main and source key.
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
Color gels should be used for color temperature correction and to Complement to reinforce and separate subject Add artificial lighting to create something
complement or add something interesting to the shot. from background. interesting when location is not offering it.
Use colors that match the brand’s palette.
FRAMING
Wide & Tight
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
Sense of camera being part of the group and not a distant Wide shots are also necessary. Make sure to get cleaner
observer is key. Stay close with a wide lens and use other and more straight forward shots with space around
subjects towards the edges to help framing. subjects for copies and/or cropping.
FRAMING
Vertical, Horizontal, & Perspective
TECHNICAL OVERVIEW
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
CAMERA SPECS
POST-PRODUCTION
TECHNICAL OVERVIEW
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
Start up point should be downgrading saturation and adding a bit of blue in the The look should be natural, do not over do it. Retouch should be more about cleaning
shadows and peach in midtones/highlights. It should be subtle. spaces, removing undesirable objects from the background and soften skin just a tiny
bit. You want talents to look appealing but yet like real people, not fashion models.
Don’t go too far with shadows and highlights adjustments, look & feel should be soft
with the right amount of contrast. You don’t want the photos to look like HDRs.
They need to feel natural.
WATCHOUTS
Daytime Lighting
TECHNICAL OVERVIEW
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
DON’T SHOOT IN DIRECT, HARSH SUNLIGHT. DON’T OVEREXPOSE BACKGROUND. DON’T LET FLARES TAKE OVER THE IMAGE.
WATCHOUTS
Nighttime Lighting
TECHNICAL OVERVIEW
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
DON’T SHOOT DARK PHOTOS. DON’T SHOOT STRAIGHT HARSH FLASH ONTO THE SUBJECT.
USE ARTIFICIAL LIGHTING TO FILL SUBJECT. USE DIFFUSOR AND FIND THE RIGHT SETTINGS SO IT FEELS PART OF THE AMBIENT.
WATCHOUTS
Gel Lighting
TECHNICAL OVERVIEW
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
DON’T USE COLORS OUTSIDE OF PALETTE SUCH AS GREEN. DON’T USE A COLORED GEL STRAIGHT ON SUBJECTS UNLESS IT IS FOR LIGHT FILLING AND MATCHES THE AMBIENT LIGHT.
WHEN USING COLOR GELS FOR CREATIVE PURPOSES SHOULD BE SIDE OR BACK DIRECTED.
WATCHOUTS
Framing
TECHNICAL OVERVIEW
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
DON’T LET TALENT’S BODY PARTS GET DISTORTED BY PERSPECTIVE/LENS. DON’T CUT THE PRODUCT OFF THE FRAME, EVEN IF IT’S NOT THE POINT OF ATTENTION IT
WATCHOUTS
Framing
TECHNICAL OVERVIEW
LIGHTING DAYTIME
LIGHTING NIGHTTIME
FRAMING
FRAMING II
CAMERA SPECS
POST-PRODUCTION
WATCHOUTS DAYTIME
WATCHOUTS NIGHTTIME
WATCHOUTS FRAMING I
WATCHOUTS FRAMING II
DON’T SOFTEN SKIN LIKE IT’S A BEAUTY SHOT. DETAILS AND AUTHENTICITY ARE IMPORTANT TO KEEP. DON’T PUSH YOUR SHADOWS/HIGHLIGHTS/CLARITY TOO MUCH. PHOTOS SHOULDN’T LOOK LIKE HDRS.
DEVICE
INTEGRATION
OVERVIEW
FRAMING
USE-CASES
FRAMING
USE-CASES
FRAMING
How to frame device shots
USE-CASE
How to capture varying phone use-cases
FRAMING
OVERVIEW
FRAMING
USE-CASES
OVER-THE-SHOULDER
Take a moment on each scenario to shoot an over the shoulder shot. Another type of over-the-shoulder shot is the “photo of the photo”. Try to
Focus and attention should be on the phone’s screen. However, make sure compensate exposition between screen and background. If in tricky light
the background is interesting and has something to tell. Make sure the situation expose for the screen.
screen is turned off and clear of fingers. Capture both both phone vertical
and horizontal orientations as to apply to different use-cases.
USE-CASE
PHOTOGRAPHER’S
OUR PHOTOGRAPHY
AESTHETIC
STATEMENT
AESTHETIC OVERVIEW
TALENT I liked the brief the second I saw it and loved it once I heard the soul The camera also needed to feel part of the group, like another
LOCATION and content behind it from the Moto team. It felt close to me and to friend. Bonding and creating chemistry was key.
TECHNICAL what I like and believe in.
DEVICE INTEGRATION We shot tethered every time we could so the entire team could
PHOTOGRAPHE’S STATEMENT I couldn’t wait for the shoot. We shot from sunset to sunrise. With follow the production live by streaming from their homes in USA
so many images needed, our approach was versatile and diverse. and Brazil. This was so important, because sometimes an idea
Even in tricky lighting situations, they needed to be powerful and needed to be adjusted in real time. Having remote dialogue was key
striking. It was a big challenge. to guiding our process and getting what we needed.
Locations were key, and they needed to feel global, urban and alive This experience made me different. I’ve learned so much from it,
and they also had to have enough ambient light for us to work with. from things that went well and especially from thing’s i’ve might
have done differently with yesterday’s newspaper.
Ambient light was our main and key light, we were aiming to
capture authentic moments with an aspirational but yet real and It made me grow and it made me better.
approachable aesthetic.
I’m thrilled that the content we’ve created together was a success. I
We had a previous chat with each Talent so as to prepare them feel honored to be one of the people who’ve pulled the trigger and
and let them know what we were looking for, how important it captured moments that will last forever.
was to keep their attitude natural, and their own personal essence
and style. We’ve asked them about their interests and hobbies and - Caro Patlis
incorporated them to the stories.
Presentation
OVERVIEW
DIRECTION
OVERVIEW
DIRECTION
OVERVIEW
DIRECTION
MEDIA
COMMUNICATION
PRODUCT
Product
MASTERBRAND POSITIONS
BATWING POSITIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
EDGE REDUCTIONS
LOGO DIMENTIONS
PAGE DIMENTIONS
3X3 GRID
4X4 GRID
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
MASTERBRAND
MASTERBRAND POSITIONS
BATWING POSITIONS
POSITIONING
MOTO G REDUCTIONS
MOTO E REDUCTIONS
3X3 GRID You can use the Motorola logo centralized on the
3X3 GRID EXAMPLES page if it’s a Masterbrand communication
4X4 GRID
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
BATWING
MASTERBRAND POSITIONS
BATWING POSITIONS
POSITIONING
MOTO G REDUCTIONS
MOTO E REDUCTIONS
4X4 SMALL FORMATS You can use the Motorola logo centralized on the
SMALL FORMATS EXAMPLES page if it’s a Masterbrand communication
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
MASTERBRAND POSITIONS
BATWING POSITIONS
REDUCTIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
MOTO G
EDGE REDUCTIONS
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
MASTERBRAND POSITIONS
BATWING POSITIONS
REDUCTIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
MOTO E
EDGE REDUCTIONS
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
MASTERBRAND POSITIONS
BATWING POSITIONS
REDUCTIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
RAZR
EDGE REDUCTIONS
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
MASTERBRAND POSITIONS
BATWING POSITIONS
REDUCTIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
EDGE
EDGE REDUCTIONS
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
RELATIVE 1x
1x
MASTERBRAND POSITIONS
BATWING POSITIONS
FRANCHISE
MOTO G REDUCTIONS
EDGE REDUCTIONS
LOGO DIMENTIONS
PAGE DIMENTIONS
DIMENTIONS
3X3 GRID
1/3w
PAGE 1x
MASTERBRAND POSITIONS
1x
BATWING POSITIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RELATIVE
RAZR REDUCTIONS
EDGE REDUCTIONS
LOGO DIMENTIONS
DIMENTIONS
PAGE DIMENTIONS
3X3 GRID
DONT’S
1/3w
3X3 GRID 1x
1x SHORT HEADING
MASTERBRAND POSITIONS
BATWING POSITIONS
1x
PAGE DIMENTIONS
3X3 GRID
4X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
1x
EXAMPLES Remember you’re not required to use last page specific composition, you can play
around with positioning and sizing as described before.
MASTERBRAND POSITIONS
1/3w 1/3w 1/3w
BATWING POSITIONS
MOTO G REDUCTIONS
x x x
MOTO E REDUCTIONS
LOGO DIMENTIONS
DAYS AND NIGHTS
5000 mAh battery and 6.5” Max Vision Display
PAGE DIMENTIONS
3X3 GRID
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
1,5x
3X3 GRID EXAMPLES
4X4 GRID
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
4X4 SMALL FORMATS
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S 1/2x
1/2x POWER YOUR DAYS AND NIGHTS
1/2x POWER YOUR DAYS AND NIGHTS 5000 mAh battery and 6.5” Max Vision Display
5000 mAh battery and 6.5” Max Vision Display x
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
x
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
1/2x 1/2x
1/4w
MASTERBRAND POSITIONS
4X4 GRID
BATWING POSITIONS
4X4 GRID
3X4 GRID
HEADING
EXAMPLES
DEVICE POSITION I
Lorem ipsum dolor sit
DEVICE POSITION II amet, consectetuer
DONT’S
adipiscing elit,
EXAMPLES Remember you’re not required to use last page specific composition, you can play
around with positioning and sizing as described before.
MASTERBRAND POSITIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
EDGE REDUCTIONS
x x
LOGO DIMENTIONS
4X4 GRID
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
POWER YOUR DAYS AND NIGHTS 1/2 x POWER YOUR DAYS AND NIGHTS 1/2 x
5000 mAh battery and 6.5” Max Vision Display 5000 mAh battery and 6.5” Max Vision Display
1/4w
4X4 GRID
x
MASTERBRAND POSITIONS
BATWING POSITIONS
4X4 GRID
small ads in magazines and
newspapers where space is
HEADING
4X4 GRID EXAMPLES at a premium.
4X4 SMALL FORMATS Lorem ipsum dolor sit
SMALL FORMATS EXAMPLES amet, consectetuer
6X4 GRID
adipiscing elit,
6X4 GRID EXAMPLES
3X4 GRID
CTA
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
EXAMPLES Remember you’re not required to use last page specific composition, you can play
around with positioning and sizing as described before.
MASTERBRAND POSITIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
EDGE REDUCTIONS
x x
LOGO DIMENTIONS
PAGE DIMENTIONS
3X3 GRID
x
3X3 GRID EXAMPLES
4X4 GRID
6X4 GRID Use this grid for long and thin horizontal formats like billboards and web banners.
In this case it is allowed to vertically align the masterbrand logo to the center.
MASTERBRAND POSITIONS
BATWING POSITIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
1/6 w
EDGE REDUCTIONS
LOGO DIMENTIONS
PAGE DIMENTIONS
3X3 GRID
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
EXAMPLES Use this grid for long and thin horizontal formats like billboards and web banners.
In this case it is allowed to vertically align the masterbrand logo to the center.
MASTERBRAND POSITIONS
1/6 w
BATWING POSITIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
x
RAZR REDUCTIONS
EDGE REDUCTIONS
SHORT
LOGO DIMENTIONS
1/2 x
PAGE DIMENTIONS
x
3X3 GRID
1/6 w
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
SHORT
DEVICE POSITION II
1/2 x
DONT’S
x x
HEADING
2/3 w
MASTERBRAND POSITIONS
3X4 GRID
BATWING POSITIONS
3X3 GRID EXAMPLES Use this grid for tall and thin
4X4 GRID formats.
4X4 GRID EXAMPLES
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
MASTERBRAND POSITIONS
BATWING POSITIONS
MOTO G REDUCTIONS
EXAMPLES
MOTO E REDUCTIONS
RAZR REDUCTIONS
EDGE REDUCTIONS
LOGO DIMENTIONS
PAGE DIMENTIONS
3X3 GRID
4X4 GRID
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
MASTERBRAND POSITIONS
BATWING POSITIONS
BASIC
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
DEVICE BACKSIDE FRONTSIDE
EDGE REDUCTIONS
LOGO DIMENTIONS
PAGE DIMENTIONS
POSITION
3X3 GRID
BASIC
MASTERBRAND POSITIONS
BATWING POSITIONS
MOTO G REDUCTIONS
DEVICE
MOTO E REDUCTIONS
RAZR REDUCTIONS
EDGE REDUCTIONS
POSITION
LOGO DIMENTIONS
Rear-side cropped view. Front and rear view of the entire devices. Perspective view to highlight
device details.
DON’TS
MASTERBRAND POSITIONS
BATWING POSITIONS
MOTO G REDUCTIONS
MOTO E REDUCTIONS
RAZR REDUCTIONS
EDGE REDUCTIONS
LOGO DIMENTIONS
PAGE DIMENTIONS
3X3 GRID
6X4 GRID
3X4 GRID
EXAMPLES
DEVICE POSITION I
DEVICE POSITION II
DONT’S
Do not change the device color. Do not flip or rotate the device. Do not deform / force the perspective.
Corporate
& Institutional
STATIONERY
EMAIL SIGNATURES
BUSINESS CARDS
SOCIAL
STATIONERY
EMAIL SIGNATURES
BUSINESS CARDS
SOCIAL
NANCY K. DAVIS
(she/her/hers)
STATIONERY
EMAIL Global Head of Digital and CRM
Global Marketing
EMAIL SIGNATURES
SOCIAL
Twitter Facebook Instagram Blog YouTube
NANCY K. DAVIS
(she/her/hers)
EMAIL
BANNERS
STATIONERY
EMAIL SIGNATURES
EMAIL
BANNERS
STATIONERY
EMAIL SIGNATURES
BUSINESS CARDS
STATIONERY
EMAIL SIGNATURES
BUSINESS CARDS
SOCIAL
STATIONERY
EMAIL SIGNATURES
BUSINESS CARDS
SOCIAL
RETAIL
GUIDELINES
CUSTOMER EXPERIENCE
SHOPPER JOURNEY
ATTRACTION
CONSIDERATION
CONVERSION
EXPERIENCE HIERARCHY
QR CODE GRAPHICS
CHANNEL MARKETING
DISPLAYS
TOTEMS
SOFT ASSETS
MOTOSTORE
TABLES
CUSTOMER EXPERIENCE
DISPLAYS consideration.
TOTEMS
SOFT ASSETS
MOTOSTORE
SHOPPER JOURNEY
CUSTOMER EXPERIENCE
CONSIDERATION
CONVERSION
EXPERIENCE HIERARCHY
QR CODE GRAPHICS
CHANNEL MARKETING
DISPLAYS
TOTEMS
SOFT ASSETS
MOTOSTORE
TABLES
Build brand awareness, Engage and facilitate a Offer benefits and key
draw the consumer’s dialogue with the consumer selling message
attention and promote to choose Motorola
Motorola’s availability
ATTRACTION
CONSIDERATION
CONVERSION
Experience
Hierarchy
EXHIBITION RULES
DYSPLAY RULES I
DYSPLAY RULES II
DYSPLAY RULES IV
DYSPLAY RULES V
EXHIBITION
RULES & USES
EXHIBITION RULES BASIC STORES:
DYSPLAY RULES I
STANDARD STORES:
FLAGSHIP STORES:
IN EACH FRANCHISE.
EXHIBITION RULES BASIC CONFINED CAGE EXHIBITION SHOULD HAVE ALL 3 ASSETS.
DYSPLAY RULES I IN CASE OF CUSTOMER SPACE RESTRICTIONS, PRIORITIZE DISPLAYS 1 THROUGH 3.
DYSPLAY RULES II ASSET NUMBER 4 SHOULD REPLACE NUMBER ONE IN CASE OF ANGLE STEPS EXHIBITION.
DYSPLAY RULES III
DYSPLAY RULES IV
DYSPLAY RULES V
1
148 VERSION 2.0 JULY 2021
MOTOROLA BRAND GUIDELINES
DYSPLAY RULES IV
DYSPLAY RULES V
5 1
USE CROWNER ON FOCUS
EXHIBITION RULES STANDARD CONFINED CAGE EXHIBITION SHOULD HAVE ALL 4 ASSETS.
DYSPLAY RULES I IN CASE OF CUSTOMER SPACE RESTRICTIONS, PRIORITIZE DISPLAYS IN NUMBER ORDER (STARTING WITH 1 AND ENDING WITH 4).
DYSPLAY RULES II ASSET NUMBER 5 SHOULD REPLACE NUMBER ONE IN CASE OF ANGLE STEPS EXHIBITION.
DYSPLAY RULES III
DYSPLAY RULES IV
DYSPLAY RULES V
DYSPLAY RULES IV
DYSPLAY RULES V
1
6
3
5
DYSPLAY RULES IV
DYSPLAY RULES V
5
4
7
1
2
6
3
152 VERSION 2.0 JULY 2021
MOTOROLA BRAND GUIDELINES
QR CODE
GRAPHICS
GUIDELINES
RULES & USES I
QR CODE
RULES & USES
QR Code is used for DEMO
RULES & USES I MODE 3.0 trigger and all other
RULES & USES II omnichannel experiences.
QR minimum size:
250px
300dpi
QR CODE
RULES & USES
QR Code is used for DEMO
RULES & USES I MODE 3.0 trigger and all other
RULES & USES II omnichannel experiences.
QR minimum size:
250px
300dpi
CHANNEL
MARKETING
GUIDELINES
OOH & MEDIA MALL
DIGITAL CO-MARKETING
Out of home
& media mall
OOH RULES I
OOH RULES II
VISUAL GUIDES
OOH
RULES
& USES
OOH RULES I
OOH RULES II
VISUAL GUIDES
OOH
OOH RULES I
RULES
OOH RULES II
1/6 w 1/6 w
OOH RULES I
VISUAL GUIDES x x PARTNER LOGO
OOH RULES II
1,5x
VISUAL GUIDES Follow the same rules in media communication,
the only addition being the partner logo the
same size as the masterbrand logo. x $000,00
2/3x LOREM IPSUM
DOLOR SIT AMET
1/4w
1/3w 1/3w
1x
x PARTNER LOGO
1x PARTNER LOGO
1,5x
1,5x
$000,00 1x
$000,00 x
Digital
Co-Marketing
E-COMMERCE RULES
YOUTUBE ADS
SOCIAL ADS I
SOCIAL ADS II
E-MAIL RULES
VISUAL GUIDES
SOCIAL ADS I
SOCIAL ADS II
E-MAIL RULES
PARTNER
E-COMMERCE RULES
YOUTUBE ADS
YOUTUBE
SOCIAL ADS I
SOCIAL ADS II
E-MAIL RULES
ADS
VISUAL GUIDES
PARTNER
E-COMMERCE RULES
YOUTUBE ADS
SOCIAL ADS
SOCIAL ADS I
SOCIAL ADS II
E-MAIL RULES
RULES & USES
VISUAL GUIDES Those formats are restricted to
pay ads on social platforms such
as Instagram and Facebook.
Carousel ads
Dynamic product ads
Slideshow ads
Canvas ads
Photo ads
PARTNER
SOCIAL ADS
E-COMMERCE RULES
RULES & USES
YOUTUBE ADS
STORIES ADS
PARTNER
E-MAIL
E-COMMERCE RULES
RULES & USES
YOUTUBE ADS
1/6 w 1/6 w
E-COMMERCE RULES
1,5x
YOUTUBE ADS Follow the same rules in media communication,
SOCIAL ADS I the only addition being the partner logo the
SOCIAL ADS II same size as the masterbrand logo. x $000,00
E-MAIL RULES
1/4w
1/3w 1/3w
1x
x PARTNER LOGO
1x PARTNER LOGO
1,5x
1,5x
$000,00 1x
$000,00 x
DISPLAYS
GUIDELINES
HARD DISPLAY GLORIFIER
PHONE HOLDER
DISPLAY T A4
DISPLAY T COMPARATIVE
COLOR DISPLAY
PHONE BASE
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
DISPLAY T A4
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
DISPLAY T COMPARATIVE
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
PHONE HOLDER
width: 90mm | height: 147mm | depth: 104mm
DISPLAY T A4
width: 210mm | height: 330mm | depth: 100mm
DISPLAY T A4 FUNCTIONALITY
DISPLAY T COMPARATIVE Call customer attention
INTERACTIVE TABLE TOP DISPLAY Hard selling
COLOR DISPLAY Communication
TABLE TOWER DISPLAY Brand awareness
SINGLE TAKE ONE HOLDER
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
DISPLAY T COMPARATIVE
width: 300mm | height: 225mm | depth: 120mm
DISPLAY T A4 FUNCTIONALITY
DISPLAY T COMPARATIVE Facilitate customer decision
INTERACTIVE TABLE TOP DISPLAY Sell out
COLOR DISPLAY Communication
TABLE TOWER DISPLAY Brand awareness
SINGLE TAKE ONE HOLDER
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
SHOPPER JOURNEY: CONSIDERATION/CONVERSION Marketing Team at [email protected].
COLOR DISPLAY
width: 140mm | height: 315mm | depth: 80mm
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
PHONE BASE
width: 80mm | height: 25mm | depth: 16mm
TOTEMS
GUIDELINES
TOTEM PREMIUM
SUPER T TOTEM
TOTEM PREMIUM
width: 655mm | height: 1820mm | depth: 500mm
TOTEM PREMIUM
FUNCTIONALITY
Display videos and static communication
Call attention to Motorola space
Product awareness
Brand awareness
GRAPHICS
It’s a master brand displays for all franchises
an content must follow brand guideline
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
SUPER T TOTEM
width: 550mm | height: 1600mm | depth: 350mm
TOTEM PREMIUM
FUNCTIONALITY
Display only static communication
Call attention to Motorola space
Product awareness
Brand awareness
GRAPHICS
It’s a master brand displays for all franchises
an content must follow brand guideline
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
SOFT ASSETS
GUIDELINES
PHONE BACKGROUND
CROWNER
PHONE BACKGROUND
width: 140mm | height: 145mm
PHONE BACKGROUND
CROWNER USAGE
With Phone Holder Display
Partner table or glass cage
SIS, Kiosk, Motorola Store
FUNCTIONALITY
Explain product benefits
Call attention to Motorola space
Product awareness
Brand awareness
GRAPHICS
It’s a master brand display for all franchises by
enhancing graphics communication
For formats and guidance please
contact global retail team
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
CROWNER
width: 80mm | height: 63mm
PHONE BACKGROUND
CROWNER USAGE
With Phone Holder Display or product alone
on security system
Partner table or glass cage
SIS, Kiosk, Motorola Store
FUNCTIONALITY
Explain product benefits
Call attention to Motorola space
Product awareness
Brand awareness
GRAPHICS
It’s a master brand display for all franchises by
enhancing graphics communication
For formats and guidance please
contact global retail team
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
MOTOSTORE
OUR STORE
Store concept design and finishing is a global guidance for all Motorola Stores execution around globe.
OUR STORE Global team will handle all project adjustment on blue print and local constructor support when needed.
For technical draws or any other information please contact us via [email protected].
OUR STORE
*Fee cost for blue print adjustment is around 3K USD per project.
TABLES
MODULAR TABLE WITH TOTEM
STANDALONE TOTEM
WHITE VERSIONS
FUNCTIONALITY
Call customer attention
Brand awareness
Product experience
GRAPHICS
Can be used with or without acrylic motonet
laser printed or backlight version.
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
FUNCTIONALITY
Call customer attention
Brand awareness
Product experience
GRAPHICS
Can be used with or without acrylic motonet
laser printed or backlight version.
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
FUNCTIONALITY
Call customer attention
Brand awareness
Product experience
GRAPHICS
Can be used with or without acrylic motonet
laser printed or backlight version.
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
FUNCTIONALITY
Call customer attention
Brand awareness
Product experience
GRAPHICS
Can be used with or without acrylic motonet
laser printed or backlight version.
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
STANDALONE TOTEM
width: 180cm | height: 160cm | depth: 83cm
FUNCTIONALITY
Call customer attention
Brand awareness
Product experience
GRAPHICS
Can be used with or without acrylic motonet
laser printed or backlight version.
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
FUNCTIONALITY
Stand out and Wow experience
Sell out
Communication
Brand awareness
GRAPHICS
It’s a master brand display for all franchises to
assure brand consistency and presence.
For formats and guidance please contact
global retail team.
TECHNICAL DRAWINGS
For technical drawings and localization
guidance please contact Global Retail
Marketing Team at [email protected].
WHITE VERSIONS
(EXCEPTION)
MODULAR TABLE WITH TOTEM
WHITE VERSIONS
SERVICE CENTER
GUIDELINES
LOGO
STORE FRONT
BRAND WALL I
BRAND WALL II
CONCIERGE DESK I
CONCIERGE DESK II
BRAND ELEMENTS I
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
SERVICE
CENTER
LOGO
LOGO
STORE FRONT
STORE SIGNAGE II
HELP DESK I
HELP DESK II
STORE FRONT
LOGO
APPLICATION
STORE FRONT
CONCIERGE DESK II
BRAND ELEMENTS I
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
BRAND WALL
LOGO
STORE FRONT
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
BRAND WALL
LOGO
STORE FRONT
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
CONCIERGE
LOGO
DESK
STORE FRONT
CONCIERGE DESK II
BRAND ELEMENTS I
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
CONCIERGE
LOGO
DESK
STORE FRONT
CONCIERGE DESK II
BRAND ELEMENTS I
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
BRAND
LOGO
ELEMENTS
STORE FRONT
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
BRAND
LOGO
ELEMENTS
STORE FRONT
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
STORE
LOGO
SIGNAGE
STORE FRONT
HELP DESK I
HELP DESK II
STORE
LOGO
SIGNAGE
STORE FRONT
HELP DESK I
HELP DESK II
HELP DESK
LOGO
STORE FRONT
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
HELP DESK
LOGO
STORE FRONT
BRAND ELEMENTS I
BRAND ELEMENTS II
STORE SIGNAGE I
STORE SIGNAGE II
HELP DESK I
HELP DESK II
SOCIAL MEDIA
GUIDELINES
SOCIAL OVERVIEW
HOW TO USE
SOCIAL OPPORTUNITY
MESSAGING PILLARS
YOUTUBE
SOCIAL
SOCIAL OVERVIEW
HOW TO USE
OVERVIEW
PURPOSE AND GOALS
SOCIAL OVERVIEW
USING THIS
HOW TO USE
SOCIAL OVERVIEW
PURPOSE
HOW TO USE
YOUTUBE
UNDERSTAND CREATE
our approach to social media content according to the content
buckets established within this guide
OUR SOCIAL To achieve this consistency on a global scale, every social activation’s purpose must be clear.
The answer to ‘Why‘ Motorola is posting this should ladder back to at least one of these four pillars
SOCIAL OVERVIEW
HOW TO USE
PILLARS Educate Entertain Promo Care
PURPOSE AND GOALS
SOCIAL OVERVIEW
HOW TO USE
ON SOCIAL a great way to engage
audiences and garner
exposure for the brand.
private channel/DM
when:
— Challenger
— Intriguing
— Inclusive
PURPOSE AND GOALS Don’t overuse hashtags — Customer expresses
OUR SOCIAL PILLARS Our tone of voice in the words we for discoverability. frustration or
OUR TONE ON SOCIAL choose should reflect our brand, dissatisfaction;
SOCIAL MEDIA GOALS in touch and totally tuned into — When asking for
SOCIAL OPPORTUNITY the moment. Avoid writing long, #hellomoto customer’s private WE ARE NOT
LOOK & FEEL detailed copy that can be difficult to details; — Serious
MESSAGING PILLARS comprehend. #motorola — When asking — Corporate
FACEBOOK troubleshooting — Salesy
INSTAGRAM Our messages should have a #motofoto questions before — Condescending
TWITTER compelling call to action. assisting them — Basic Boring
YOUTUBE further. — Over-the-top
— Quirky
— Jargony
EMOJIS — Acronym Clogged
Use emojis where appropriate as it helps convey the — Desperate
message, but do not overuse it. Do not add emojis that — Arrogant
could be misinterpreted.
SOCIAL MEDIA
SOCIAL OVERVIEW
HOW TO USE
GOALS
PURPOSE AND GOALS
SOCIAL OPPORTUNITY
MESSAGING PILLARS
YOUTUBE
SOCIAL OVERVIEW
HOW TO USE
SOCIAL OPPORTUNITY
PURPOSE AND GOALS
SOCIAL OPPORTUNITY Drive advocacy by creating loyalists. By creating not just content, but
LOOK & FEEL Establish a brand community of moments & emotions. Leverage rational &
MESSAGING PILLARS ‘Motorolans’. Give them a reason to emotional storytelling for brand building,
FACEBOOK engage with us, share their experiences. driving word-of-mouth recommendations,
INSTAGRAM Reward them for their efforts increasing website traffic
TWITTER
YOUTUBE
SOCIAL OVERVIEW
HOW TO USE
VISUAL
PURPOSE AND GOALS
OUR
THEMES
Innovation
MEDIA PILLARS
Channel Strategy
Guidelines
PRIMARY CHANNELS
SECONDARY CHANNELS
TARGET AUDIENCE
STATUS SHOPPER
TECH CENTRICS
DEAL SEEKERS
COMMUNITY MANAGEMENT I
COMMUNITY MANAGEMENT II
PRIMARY CHANNELS
WHY WHERE WHAT WHO HOW WHEN
channel’s role to focus the story messaging considerations channel audience content focus and format post cadence
PRIMARY CHANNELS
SECONDARY CHANNELS
TARGET AUDIENCE
STATUS SHOPPER Bring inspiration & Community building — Platform to build PRIMARY: Share a common view
1–2
FACE BO O K
TECH CENTRICS innovation with light & to create Motorola CRM database — Status Shoppers & create a community
DEAL SEEKERS fun brand and product loyalists (explorers, — Steer traffic to that cares posts/day
COMMUNITY MANAGEMENT I storytelling. enthusiasts, loyalists website traffic SECONDARY:
COMMUNITY MANAGEMENT II ultimately leading — Tech Centrics Format: Text, photos,
to sales — Deal Seekers videos, links, poll,
event, stories and live
video
Be the go-to source Ignition point to build — News PRIMARY: Go-to source for
for personalized care, relevant audience announcements, — Status Shoppers personalized care, 1–3
T W IT T E R
brand news & updates. key events that brand news & updates tweets/day
media may cover SECONDARY:
(live tweeting & — Tech Centrics Format: Text, photos,
hashtag trending) videos, GIFs, emojis,
— Go-to platform for polls, ASCII
customer support
SECONDARY CHANNELS
WHY WHERE WHAT WHO HOW WHEN
channel’s role to focus the story messaging considerations channel audience content focus and format post cadence
PRIMARY CHANNELS
SECONDARY CHANNELS
TARGET AUDIENCE
STATUS SHOPPER Share creative Platform for visual — Spark inspiration PRIMARY: Bring inspiration,
4–7
I N STAGRA M
TECH CENTRICS visualizations of treat. Must use by sharing mostly — Status Shoppers motivation and
DEAL SEEKERS products that best quality images lifestyle content innovation through posts/week
COMMUNITY MANAGEMENT I audiences enjoy, showcasing our — Significant buying SECONDARY: brand/product &
COMMUNITY MANAGEMENT II high-quality product/brand in an influencer — Tech Centrics influencer content
photography, go inspiring way. — Leverage Instagram — Deal Seekers
beyond & behind the Shoppable Format: Photos, videos,
product. stories, live videos
products, people, key events that brand news & updates tweets/day
communities, events media may cover SECONDARY:
& campaigns. (live tweeting & — Tech Centrics Format: Text, photos,
hashtag trending) videos, GIFs, emojis,
— Go-to platform for polls, ASCII
customer support
TARGET AUDIENCE
SECONDARY CHANNELS
TARGET AUDIENCE
STATUS SHOPPER
COMMUNITY MANAGEMENT I Flagship, Razr, Edge Flagship, Edge, One, G Family One, G, E Family
COMMUNITY MANAGEMENT II
Want the latest greatest smartphone Tech knowledgeable early adopters, they Price/promos is a top consideration,
and will pay for the best brand/most are ‘go-to’ person for advice; focus on ideally from a well-known brand. Rely
advanced/high design to stand out. features & performance (over design); and on advice from others, late adopters
Informed early adopters advise others. will pay, but as practical, they wait for the
price to decline/promos.
Regardless of where they fall in Motorola’s segmentation, our audiences have one
thing in common: they are curious about technology as a tool to move forward.
SECONDARY CHANNELS
SHOPPER characteristic traits? How do we reach them? Competitors
TARGET AUDIENCE
STATUS SHOPPER Note — Love Design - Willing to pay more Facebook & Instagram: iPhone, Samsung, Pixel
TECH CENTRICS for smartphones with a great
DEAL SEEKERS Typical nature of status looking design — INTEREST: Technology > Consumer
COMMUNITY MANAGEMENT I shoppers: — Early adoption - First to buy latest Electronics; Shopping
COMMUNITY MANAGEMENT II smartphone — BEHAVIORS: Mobile Device User
Price/Promos – look for — Tech Appetite - Seek products with > All Mobile Devices by Brand/
promotions/substantial most advanced features All Mobile Devices by OS/All
discounts — Brand Focus - Prefer well known Mobile Devices/Feature Phones/
brand Smartphone Owners; Purchase
Brand Agnostic – no preference — Love Design - Value design over Behavior > Technology
or loyalty on brand name performance Love Design - Willing
to pay more for smartphones with a Twitter:
Price - Value Features of well- great looking design Profile skews*
known brand but cheaper — Early adoption - First to buy latest — INTEREST: Technology > Consumer
smartphone Electronics; Shopping
— Tech Appetite - Seek products with — BEHAVIORS: Mobile Device User Mostly skews male;
most advanced features > All Mobile Devices by Brand/ >25 y.o.
— Brand Focus - Prefer well known All Mobile Devices by OS/All
brand Mobile Devices/Feature Phones/
— Love Design - Value design over Smartphone Owners; Purchase
performance Behavior > Technology
SECONDARY CHANNELS
CENTRICS — Tech Appetite - Seek products with Facebook & Instagram: Huawei, Honor, OnePlus,
TARGET AUDIENCE most advanced features Oppo
STATUS SHOPPER — Influence (opinion leader) - People — INTEREST: Technology >
TECH CENTRICS often ask me for my advice Consumer Electronics; Shopping;
DEAL SEEKERS — Early adoption - First to buy latest Entertainment > Games/Music/
COMMUNITY MANAGEMENT I smartphone Movies/Reading
COMMUNITY MANAGEMENT II — Brand Focus - Prefer well known — BEHAVIORS: Digital Activities
brand > Photo Uploaders/Technology
— Price/Promos – look for promotions/ Adopters (early); Mobile Device
substantial discounts User > All Mobile Devices by Brand/
All Mobile Devices by OS/All
Mobile Devices/Feature Phones/
Smartphone Owners; Purchase
Behavior > TechnologyBehavior > Profile skews*
Technology
SECONDARY CHANNELS
SEEKERS — Price/Promos – look for promotions/ Facebook & Instagram: Xiaomi, Vivo, Nokia
TARGET AUDIENCE substantial discounts
STATUS SHOPPER — Influence (Seeker) - I rely on advice — INTEREST: Technology > Consumer
TECH CENTRICS from friends/family Electronics; Shopping
DEAL SEEKERS — Price - Value for features — BEHAVIORS: Digital Activities
COMMUNITY MANAGEMENT I — Brand Focus - Prefer well known > Photo Uploaders/Technology
COMMUNITY MANAGEMENT II brand Adopters (early/late); Mobile
Device User > All Mobile Devices
by Brand/All Mobile Devices by OS/
All Mobile Devices/Feature Phones/
Smartphone Owners; Purchase
Behavior > Technology
COMMUNITY MANAGEMENT
SECONDARY CHANNELS Product & Prices GENERAL COMMENTS Product & Prices
TARGET AUDIENCE
STATUS SHOPPER
TECH CENTRICS — Hello, @name, great that you are interested in — Sweet. Super excited to know you bought the — Hello, @name, great that you are interested in
DEAL SEEKERS <product name>. Check out this link for more new motorola one zoom. Let’s celebrate. 🎉 <product name>. Check out this link for more
COMMUNITY MANAGEMENT I deets: <link> deets: <link>
COMMUNITY MANAGEMENT II — That’s what we love to hear. 🕺 Thanks a mill for —
— No timeframe on a restock right now but stay your support! — No timeframe on a restock right now but stay
tuned here for availability updates. tuned here for availability updates.
— *Blush Blush* 😊 Thanks for the compliment. We —
— Thank you for showing your interest in love your love for motorola devices! — Thank you for showing your interest in
Motorola devices. Stay tuned to know more Motorola devices. Stay tuned to know more
about product availability. — Yaas! 🤟 Glad to hear this. Keep sharing your about product availability.
experiences with us, @name.
Move discussion to private channel/DM when: customer is furious & riling up, when asking
for customer’s private details, when asking troubleshooting questions before assistance.
COMMUNITY MANAGEMENT
EVENTS QUERIES
PRIMARY CHANNELS
STATUS SHOPPER
TECH CENTRICS — Thank you for your interest in <event name>, — You’re awesome! Thanks for sharing your — Less corporate, more human
DEAL SEEKERS @name. It will take place on 11th November at feedback. We’ll take this forward for —
COMMUNITY MANAGEMENT I <venue>. consideration. — Be emotive
COMMUNITY MANAGEMENT II — — —
— Hey there! Thank you for your interest in our — Your feedback has been noted! Fans like you — Use emojis in your replies
<event>. Tickets are available here: [link]. See inspire us to improve our company as a whole. —
ya soon! — — Avoid spelling mistakes
— — We’ll definitely take note of your suggestion!
— Thanks a mill. So glad you had a blast at the
launch event.
Move discussion to private channel/DM when: customer is furious & riling up, when asking
for customer’s private details, when asking troubleshooting questions before assistance.
Facebook
OUR PLAY
PAGE INFORMATION
STRUCTURE
ASSET SIZING
PHOTO
CAROUSEL
INSTANT EXPERIENCES
EVENTS
SLIDESHOW
BEST PRACTICES
MEASUREMENTS
OUR
OUR PLAY
PAGE INFORMATION
FACEBOOK
STRUCTURE
ASSET SIZING
PHOTO
PLAY
CAROUSEL
INSTANT EXPERIENCES
EVENTS
SLIDESHOW
BEST PRACTICES
MEASUREMENTS
COVER &
PROFILE
PICTURE Activate the ‘Shop Now’
OUR PLAY Regional cover photo should follow the button with a tracked link to
COVER & PROFILE PIC momentum of the country and align to the motorola website. This
PAGE INFORMATION relevant NPI guidance from their Brand helps to convert traffic.
STRUCTURE Managers. Batwing changes must be
ASSET SIZING campaign-relevant and approved by
PHOTO Brand Leads.
CAROUSEL
PAGE
OUR PLAY
SAMPLE POST
STRUCTURE
OUR PLAY Caption copy
COVER & PROFILE PIC
ASSET SIZING
RECOMMENDATIONS
OUR PLAY
PAGE INFORMATION
STRUCTURE
ASSET SIZING
PHOTO
Event Image
POST FORMATS
Photo
Clean & simple format to feature engaging
OUR PLAY imagery and copy. Convey who you are
COVER & PROFILE PIC and what you do through with high-quality
PAGE INFORMATION images or illustrations
STRUCTURE
ASSET SIZING
— NPI
— Seasonal Promotions
— Events
— Contests/Campaigns
— UGC
— Influencer Tie-up
POST FORMATS
Carousel
Carousel ads let you showcase up to ten
OUR PLAY images or videos in a single ad, each with its
COVER & PROFILE PIC own link. Highlight different products or tell
PAGE INFORMATION a brand story that develops across each card
STRUCTURE
ASSET SIZING
EVENTS — Reach
SLIDESHOW — Brand awareness
BEST PRACTICES — Traffic
MEASUREMENTS — App installs
— Lead generation
— Conversions
— Catalog sales
— NPI
— Seasonal Promotions
POST FORMATS
Instant experiences
Instant Experience, formerly called Canvas,
OUR PLAY provides a full-screen, mobile-optimized
COVER & PROFILE PIC experience instantly from your ad
PAGE INFORMATION
STRUCTURE
— NPI
— Leads
— Customer Acquisition
— Story Telling
— Look book
POST FORMATS
Events
Used to promote awareness of your event
OUR PLAY and drive responses. You can design your
COVER & PROFILE PIC event ad to appear as an image or video
PAGE INFORMATION
STRUCTURE
ASSET SIZING
EVENTS — Engagement
SLIDESHOW — Traffic
BEST PRACTICES — Conversions
MEASUREMENTS
— Launch/Other Events
POST FORMATS
Slideshow
Slideshow ads are video-like ads made of
OUR PLAY motion, sound and text. These lightweight
COVER & PROFILE PIC clips help you tell your story beautifully
PAGE INFORMATION across devices and connection speeds
STRUCTURE
— NPI
— Seasonal Promotions
— Events
— UGC
PHOTO
CAROUSEL
INSTANT EXPERIENCES
BEST PRACTICES Tip: Images that are uncluttered by text Tip: Use appropriate CTAs for ad
MEASUREMENTS have greater impact, so stick to the most campaign to drive action
important details
WHAT TO MEASURE
Ad Spends & Sales*
Trend & Sentiment Website Visits
OUR PLAY
COVER & PROFILE PIC Total number of outgoing posts compared Total video post impressions compared
PAGE INFORMATION to the most popular platform reactions to number of users who clicked on CTA
STRUCTURE and words associated is a message (back to PDP or .com)
ASSET SIZING replying to outgoing posts
PHOTO
CAROUSEL
SLIDESHOW Ratio of followers at time of pull Total the number of times your content
BEST PRACTICES compared to previous data pull is displayed, no matter if it was clicked
MEASUREMENTS or not, compared to the total number of
people who see your content.
*will vary region by region based on cost model, demographic and media investment
Instagram
OUR PLAY
BUSINESS PROFILE
POST STRUCTURE
STORIES STRUCTURE
SHOPPABLE STRUCTURE
ASSET SIZING
COLLECTIONS
STORY
VIDEO
PHOTO
CAROUSEL
BEST PRACTICES
MEASUREMENTS
OUR PLAY
POST STRUCTURE
STORIES STRUCTURE
INSTAGRAM
SHOPPABLE STRUCTURE
ASSET SIZING
COLLECTIONS
PLAY
STORY
VIDEO
PHOTO
CAROUSEL
BEST PRACTICES
MEASUREMENTS
PROFILE
OUR PLAY
PICTURE
PROFILE PIC & BIO
BUSINESS PROFILE
POST STRUCTURE
& BIO
STORIES STRUCTURE Profile name should always be
SHOPPABLE STRUCTURE ‘Motorola’ followed by the country.
ASSET SIZING
OUR PLAY
POST STRUCTURE
STORIES STRUCTURE
PROFILE
SHOPPABLE STRUCTURE
POST
OUR PLAY
POST STRUCTURE
STRUCTURE
PROFILE PIC & BIO 1. Highlight your brand in three seconds
BUSINESS PROFILE 2. Get creative with in-platform features such
POST STRUCTURE as stickers, GIFs, different typefaces. Tools
STORIES STRUCTURE such as Rewind, Boomerang let you bring
SHOPPABLE STRUCTURE With Stories, you have more freedom your videos to life in fresh, immersive ways
ASSET SIZING to let loose and experiment with 3. Use the ‘Swipe Up’ feature as a call to
COLLECTIONS different types of content, giving action
STORY you the perfect platform to try new 4. Clear concise Consumer Benefit message
VIDEO things. The Instagram Stories feature with CTA.
PHOTO offers a fantastic opportunity to 5. Add hashtag, location, poll
CAROUSEL engage with your audience more 6. Have a common theme for all your stories
BEST PRACTICES flexibly and gives pages more 7. Save Your Instagram Stories to Highlights
MEASUREMENTS visibility
This is a reference to an Instagram Story from a brand that is not a direct competitor to Motorola. This example should not be
misrepresented or interpreted as anything but; and, is not indicative of any support or affiliation with the example brand in reference.
BUSINESS PROFILE
POST STRUCTURE
STORIES STRUCTURE
This is a reference to an Instagram Story from a brand that is not a direct competitor to Motorola. This example should not be
misrepresented or interpreted as anything but; and, is not indicative of any support or affiliation with the example brand in reference.
ASSET SIZING
OUR PLAY
RECOMMENDATIONS
PROFILE PIC & BIO
BUSINESS PROFILE
POST STRUCTURE
STORIES STRUCTURE
SHOPPABLE STRUCTURE
ASSET SIZING
COLLECTIONS
STORY Stories
VIDEO
PHOTO 1080x1920
CAROUSEL or a a 16:9
BEST PRACTICES aspect ratio
MEASUREMENTS Portrait
Square 1080x1350
or a 4:5 aspect ratio
1080 x 1080
or between 1.91:1
and 4:5 aspect ratio
POST FORMATS
Collections
OUR PLAY
PROFILE PIC & BIO You can use collection to visually inspire and
BUSINESS PROFILE help your audience discover, browse and
POST STRUCTURE purchase products. Tell an integrated story
STORIES STRUCTURE with a product or lifestyle focus, through
SHOPPABLE STRUCTURE video, images or both.
ASSET SIZING
PHOTO — Traffic
CAROUSEL — Conversions
BEST PRACTICES
MEASUREMENTS
Motorola use cases
When to use this format?
— NPI
— Seasonal Promotions
POST FORMATS
Story
OUR PLAY
PROFILE PIC & BIO Choose key brand moments such as launches
BUSINESS PROFILE and premieres for driving action and awareness.
POST STRUCTURE Share authentic content (e.g. sneak peeks of
STORIES STRUCTURE products) to drive brand loyalty. Show your
SHOPPABLE STRUCTURE brand in three seconds or less.
ASSET SIZING
— NPI
— Seasonal Promotions
— Influencer Tie-up
— Educate on features /usage
POST FORMATS
Video
OUR PLAY
PROFILE PIC & BIO Get the same visually immersive quality as
BUSINESS PROFILE photo ads, with the added power of sight,
POST STRUCTURE sound and motion. And now, you can share
STORIES STRUCTURE videos that are up to 60 seconds long in
SHOPPABLE STRUCTURE landscape or square format.
ASSET SIZING
— NPI
— Seasonal Promotions
— Events
— Contests/ Campaigns
— Influencer Tie-up
— Educate on features
*Recommended
POST FORMATS
PHOTO
OUR PLAY
PROFILE PIC & BIO Tell your story through a clean, simple and
BUSINESS PROFILE beautiful creative canvas. Photos can be in
POST STRUCTURE square or landscape format
STORIES STRUCTURE
SHOPPABLE STRUCTURE
ASSET SIZING
— NPI
— Seasonal Promotions
— UGC
— Influencer Tie-up
POST FORMATS
CAROUSEL
OUR PLAY
SHOPPABLE STRUCTURE
— NPI
— Seasonal Promotions
— Events
— UGC
BUSINESS PROFILE Tips: Use rule of thirds with bright lighting – Tip: Make your point using the least
POST STRUCTURE psychologically it creates more visual interest amount of words possible. To make it fun,
STORIES STRUCTURE and conversational use some emojis
SHOPPABLE STRUCTURE
ASSET SIZING
COLLECTIONS
PHOTO Use 4-6 hashtags along with the Tip: For brand advocacy, share user
CAROUSEL description copy generated content. Don’t forget to tag &
BEST PRACTICES credit them!
MEASUREMENTS
WHAT TO MEASURE
OUR PLAY
POST STRUCTURE User engagements compared with how Ratio of channel subscribers at the time Total number of outgoing Instagram posts
STORIES STRUCTURE many of those engagements resulted of the last data pull against the number of compared the number of accumulated
SHOPPABLE STRUCTURE in User-Generated-Content (repurpose channel subscribers at this data pull. likes, shares, video plays, comments.
ASSET SIZING opportunity)
COLLECTIONS
STORY
CAROUSEL Which five assets (boosted or not) Total video post impressions compared
BEST PRACTICES generated the most impressions and the to number of users who clicked on CTA
MEASUREMENTS most engagements (back to PDP or .com)
Twitter
OUR PLAY
POST STRUCTURE
ASSET SIZING
TEXT POST
SINGLE IMAGE
VIDEO
POLL
BEST PRACTICES
MEASUREMENTS
OUR
OUR PLAY
POST STRUCTURE
TWITTER
ASSET SIZING
TEXT POST
SINGLE IMAGE
PLAY
VIDEO
POLL
BEST PRACTICES
MEASUREMENTS
COVER &
PROFILE
PICTURE
OUR PLAY
COVER & PROFILE PIC Create stunning covers to tell our visitors
POST STRUCTURE about our brand & latest campaigns. Cover
ASSET SIZING photos are on auto play, quickly holding the
TEXT POST visitor’s attention while engaging with them
SINGLE IMAGE right off the bat.
VIDEO
Profile name should always be ‘Motorola’ BIO: Official motorola [[country]] Twitter! Get the lowdown
followed by the country. on everything you need to know--from new product launches,
exclusive access to unique content & more.
Profile picture should always be Motorola
brand logo. This should be consistent for all
of Motorola’s social channels.
SAMPLE POST
STRUCTURE #hellomoto @user
OUR PLAY
ASSET SIZING
RECOMMENDATIONS
OUR PLAY
POST STRUCTURE
ASSET SIZING
TEXT POST
SINGLE IMAGE
POST FORMATS
TEXT
Short text tweet without images within 280
OUR PLAY characters. You may couple your tweet with
COVER & PROFILE PIC emojis, ASCII to make it more interesting
POST STRUCTURE
VIDEO — Awareness
POLL — Reach #hellomoto
BEST PRACTICES — Traffic
MEASUREMENTS — Engagement
— NPI
— Seasonal Promotions
— Events
— Contests/Campaigns
— Retweets
— AMA (Ask Me Anything)
POST FORMATS
SINGLE IMAGE/ GIFs
Clean & simple format to feature engaging
OUR PLAY imagery and copy. Convey who you are
COVER & PROFILE PIC and what you do through with high-quality
POST STRUCTURE images or illustrations
ASSET SIZING
POLL — Awareness
BEST PRACTICES — Reach
MEASUREMENTS — Traffic
— Engagement
— Increase site traffic
— Create turnkey ads quickly
— Heighten product awareness
— NPI
— Seasonal Promotions
— Events
— Contests/Campaigns
— Retweets
— AMA (Ask Me Anything)
— Bloggers/Media Reviews
POST FORMATS
Video
Tell your story with sight, sound and
OUR PLAY motion. You can post a range of lengths
COVER & PROFILE PIC and styles – from short, feed-based ads
POST STRUCTURE that you watch on the go, to longer
ASSET SIZING videos that you watch on the sofa.
TEXT POST
— NPI
— Brand Campaign
— Events
POST FORMATS
POLL
You can ask a variety of questions to
OUR PLAY get an opinion from your followers in an
COVER & PROFILE PIC engaging way.
POST STRUCTURE
BEST PRACTICES
%
MEASUREMENTS Motorola use cases
When to use this format? %
— NPI %
— Product/Feature
— Preference
OUR PLAY
ASSET SIZING Use bright visuals and relatable Keep your wording & length as
TEXT POST characters. As for videos, don’t rely concise as possible.
SINGLE IMAGE on your viewers unmuting your
VIDEO ad: Your message should be clear
POLL without audio.
BEST PRACTICES
MEASUREMENTS
#hellomoto
WHAT TO MEASURE
#Trend & Sentiment Website Visits Ad Spends & Sales*
OUR PLAY User engagements compared with how Total video post impressions compared
COVER & PROFILE PIC many of those engagements resulted to number of users who clicked on CTA
POST STRUCTURE in User-Generated-Content (repurpose (back to PDP or .com)
ASSET SIZING opportunity)
TEXT POST
SINGLE IMAGE
VIDEO Net Followers posts* Total Impressions & Reach Customer Care
POLL
BEST PRACTICES Total channel followers at time of Total number of times a Tweet appears in Engagement Rate*
MEASUREMENTS data pull display compared to the number of times
a user viewed that Tweet in their feed or
search results.
Youtube
OUR PLAY
POST STRUCTURE
HHH FRAMEWORK
ASSET SIZING
DISPLAY ADS
OVERLAY ADS
SKIPPABLE ADS
NON-SKIPPABLE ADS
BUMPER ADS
OVERLAY ADS
MEASUREMENTS
OUR
OUR PLAY
HHH FRAMEWORK
ASSET SIZING
PLAY
DISPLAY ADS
OVERLAY ADS
SKIPPABLE ADS
NON-SKIPPABLE ADS
BUMPER ADS
OVERLAY ADS
MEASUREMENTS
COVER &
PROFILE
PICTURE
OUR PLAY Create stunning covers to tell our visitors
COVER & PROFILE PIC about our brand & latest campaigns. Cover
POST STRUCTURE photos quickly holds the visitor’s attention
HHH FRAMEWORK while engaging with them right off the bat.
ASSET SIZING
POST
OUR PLAY
HHH FRAMEWORK
HHH FRAMEWORK
POST STRUCTURE
DISPLAY ADS
‘Evergreen’ content ‘Serialized and ‘Tentpole’ content
OVERLAY ADS
SKIPPABLE ADS
CONTENT formatted’ content
(How-to’s, Motorola (Campaign videos
NON-SKIPPABLE ADS DESCRIPTION Tips etc.) (Behind-the-scenes, activated by product
BUMPER ADS
interviews, success launches, premium
OVERLAY ADS
stories, unboxing events, special collabs
MEASUREMENTS
videos etc.) with influencers etc.)
AWARENESS
ENGAGEMENT
ADVOCACY
ASSET SIZING
RECOMMENDATIONS
OUR PLAY
POST STRUCTURE
HHH FRAMEWORK
ASSET SIZING
DISPLAY ADS
AD FORMATS
OUR PLAY
Specs
300x250 or 300x60
AD FORMATS
OUR PLAY
SKIPPABLE ADS
ad
NON-SKIPPABLE ADS
Specs
468x60 or 728x90
image ads or text
AD FORMATS
OUR PLAY
Platform
Desktop, mobile devices, TV,
and game consoles
Specs
Plays in video player
AD FORMATS
OUR PLAY
MEASUREMENTS
Platform
Desktop and mobile devices
Specs
Plays in video player.
15 or 20 seconds in length,
depending on regional
standards
AD FORMATS
OUR PLAY
Specs
Plays in video player, up to 6
seconds long
AD FORMATS
OUR PLAY
Platform
Desktop and mobile devices
Specs
Card sizes vary
WHAT TO MEASURE
ASSET SIZING
DISPLAY ADS
NON-SKIPPABLE ADS Total channel subscribers at time Number of Videos Posted compared to
BUMPER ADS of data pull the total Views, Average View Duration,
OVERLAY ADS Watch Time
MEASUREMENTS
Recommended measurement cadence is current month against *will vary region by region based on cost model,
Have In Mind previous month unless otherwise stated. demographic and media investment
CRM
GUIDELINES
SOCIAL PILLARS
PRODUCT CAMPAIGNS
LIFECYCLE CAMPAIGNS
TONE OF VOICE
SOCIAL PILLARS
PRODUCT CAMPAIGNS
OUR SOCIAL To achieve this consistency on a global scale, every CRM purpose must be clear and relevant to its target..
The answer to ‘Why‘ Motorola is posting this should ladder back to at least one of these four pillars.
LIFECYCLE CAMPAIGNS
The goal with CRM messaging is to — NPI Push — Onboarding campaigns — Seasonal/Promotional — Data driven tactics like
increase mesurable customer loyalty — NPI Email — Lifecycle campaigns Campaigns (Mother’s Churn initiatives
by gathering/applying data and — Lead nurture Email Day, Black Friday, — Onboarding messages
insights to target time in their journey. Christmas)
SOCIAL PILLARS
PRODUCT CAMPAIGNS
PRODUCT VALUE PILLAR
— Educate
POSITIONING STATEMENT
— As a valued customer, Motorola wants me to know
LIFECYCLE CAMPAIGNS
TONE OF VOICE CAMPAIGNS — Promo about new devices or new deals because there are
Key Selling Points to bring additional values for me.
Targeting aligned to
PRIMARY MESSAGE
segments that have the As a valued customer, Motorola is proactively reaching out to me to make sure:
highest propensity to buy
1. I have a first look at the newest product, what the KSPs mean and how they should benifit
me to decide if I should make a purchase
NPI LAUNCHES 2. I have relevant seasonal offers and these new deals benefit me, and why I should care
With every new product launch
(excluding E or entry tier product).
a CRM campaign is generated to an
identified marketable consumer base TARGET AUDIENCE
through segmented targeting. — Customers who own similar products and would be interested in buying new phones or
upgrade.
SEASONAL/PROMO CAMPAIGNS — Customers who are ready to make the repeat purchase again.
During sales and promo seasons, we — New customers who are inetrested in the product.
want to communicate to relevant
customers to generate incremental sales.
CALL TO ACTION
Our messages should have a compelling — Click throught to geo-targeted Motorola.com PDP or deals page where more information on
call to action. product cost and deals are avaliable.
SOCIAL PILLARS
PRODUCT CAMPAIGNS
LIFECYCLE VALUE PILLAR
— Care
POSITIONING STATEMENT
— Let us help you understand why you should trust
LIFECYCLE CAMPAIGNS
Ongoing/automated
PRIMARY MESSAGE
campaigns to build — In order to provide the best customer experience with my device, Motorola will take the time
meaningful relationship to guide me through making the phone purchase, and how to get the best value once I learn
more about my phone.
with customers and
strengthen retention
TARGET AUDIENCE CALL TO ACTION
EX. LEAD NURTURE JOURNEY: — Entire Markatable Consumer Base — Relevant suport pages to direct
a lead opts-into receiving additional — Opt-in Email Leads customer to learn more about their
information from us. We customize new phone, or how to get help.
messaging experience based on the
consumer journey to help customers
choose the right phone to purchase.
SOCIAL PILLARS
PRODUCT CAMPAIGNS
OUR TONE SOCIAL HASHTAG USES
Branded hashtags are
SOCIAL HASHTAG USES
Move discussion to
WE ARE
— Confident
LIFECYCLE CAMPAIGNS
BRAND TEAM
[email protected] © Motorola Company 2021-06,