QR 3 - Final
QR 3 - Final
QR 3 - Final
2022
QUARTERLY
RANKINGS
CONTENT: MEDIA • SOCIAL • OPERATOR
1
FROM THE CEO CHRIS ADAMS
Welcome to SharpRank’s Q3 Report. As a Company, we look for ways to improve our offerings while not sacrificing
our market responsibility as the industry’s Independent Ratings Agency. At SharpRank, we represent the tip of the
integrity spear in sports betting and we do not take that lightly. On a weekly basis we see, evidence, and catalog
multiple misrepresentations of reporting data across the industry. It is our responsibility to point out when mistakes
are made to elevate this industry and stabilize its growth. And, we will do what is necessary to ensure that. We have seen what
happens in more mature markets if we do not establish this standardized validation responsible for unlocking the casual consumer
and tying in financial products/markets.
Collectively, the US market presents an opportunity to build a total addressable market that is orders of magnitude larger than
projections currently suggest. All of that potential growth - and we mean all of it - hinges on trust, validation, and integrity.
WHAT’S NEW
This quarter we introduced the industry’s Pitch Book equivalent in SharpRank+. Access reports, research, audits, and a whole lot
more. Everything. All in one place. There are both consumer and commercial access levels within SharpRank+. While a lot of the
report will look familiar, we showcase some SharpRank+ features in the Spotlight Heatmap, Audit Report(s), Sport Snapshot(s), etc.
From a data science standpoint, we produced our first set of Bias Metrics - we will continue to dig in there. All that said, we spent
the past quarter refining our Audit process, improving our ratings algorithm based on learnings, and fine tuning existing metrics -
like TAR, Princeton Percentile, Alignment, and BBS. All of which can be found in a Sharp’s Tearsheet. Make no mistake, we are an
Independent Ratings Agency, whose core functions are data science and technology.
AUDIT
Misinformation is one of this industry’s biggest obstacles. SharpRank’s Audit process is overseen and executed by CPAs and former
Big4 Public Accountants. For those unfamiliar with an audit process, here are definitive attributes we test:
• Completeness: all picks that have been disclosed in a given time period have actually occurred in that time period and no
information is excluded improperly
• Accuracy: picks (types and amounts) and other related data are correct; ratings and rankings are shown correctly and for their
intended use without misrepresentation
• Existence: picks (types and amounts) of which claims have been made, are real and have happened
• Valuation: attributes (line, odds, etc) of picks made are valid and available at a licensed US sportsbook at time of selection
• Occurrence: picks are accessible to the consumer, and such picks pertain to the relevant Sharp and/or Platform
• Presentation: proper disclosure to the consumer and aggregation of information (rating, ranking, etc), in an understandable
manner to the required frameworks
Testing thresholds are determined based on confidence levels and materiality of the exposure, individual Sharp, Platform, and the
entirety of the population. There are, of course, certain criteria that demand 100% certainty, specifically early in the coverage phase.
The more we can standardize this validation process the more efficient it will become for the industry participants. There is an example
of this process’s output later in the report. We use a combination of automated scripts and manual testing to ensure SharpRank’s
approach is comprehensive; enabling the safest environment for consumers to source information. As we see the market evolve,
we have seen the full versions of these Audit Reports used to facilitate partnerships, affiliate deal structure, negotiate contracts for
internal functions with HR, due diligence, and more. Standardized validation, complete transparency, and independence will always
be necessary to move this market forward.
2
TOC DEFINITIONS
02 INTRO TAR – TALENT ABOVE REPLACEMENT
SharpRank has successfully implemented our sports betting take on baseball’s
WAR (Wins Above Replacement) statistic. TAR, or “Talent Above Replacement”,
03 GLOSSARY shares the objective of encapsulating overall performance in one statistic that
determines if a player/Sharp is better or worse than the average replacement
04 ENTERPRISE MEDIA RANKINGS and by how much. By considering return on investment, closing line value, the
Princeton Percentile, and Volume Index, we have defined the average replacement
Sharp in the sports betting market and assigned value to individual Sharps
05 ENTIRY MEDIA RANKINGS that gives an indication of both past and future performance. This metric has
amplified impact and implications for content platforms as it digs into an array of
metrics tailored specifically for outlets looking for the perfect mix of high content
06 NFL PICK VOLUME production and ability.
IMPORTANT
• During the portion of the quarter where the only active sport was Major League Baseball (Weeks 1-7), the Enterprise data
set experienced high volatility, similar to effects and outcomes of day or high frequency trading.
TAKEAWAYS • The Talent Above Replacement (TAR) Bench activation from Q2, stabilized already high performing TAR rosters and
enhanced the positioning of lower performing rosters.
MINUTE MEDIA
COLLEGE
DRAFTKINGS
performance demonstrates AUDACY
15
2 4 6 8 10 12
Q3 WEEK NUMBER
-1
4
ENTITY MEDIA RANKINGS
The Overall Entity Rankings are based on an organization and its currently covered subsidiaries’
cross-sport performance; ranked by their Sharps performance during a defined time period which
began at the start of Q3 (July 1, 2022) and ended at the end of Q3 (September 30, 2022).
IMPORTANT
• The Top Q3 Entity finisher, Odds Checker, was also the most volatile of the Top 2 finishers throughout the quarter, but at the beginning of
football season (Week 8) they began a steady climb to the top of the rankings due to high CLV and TAR.
TAKEAWAYS • Of the Top 5 finishers, Sports Gambling Podcast Network showed the most stability and floor support through the most volatile portion of
the quarter where the only active sport was Major League Baseball (Weeks 1-7).
10
COLLEGE
FOOTBALL
STARTS
15
2 4 6 8 10 12
Q3 WEEK NUMBER
TAR SCORE 5
ROLLING 365-DAY
An Entity’s TAR score is based on Q3 ONLY
the aggregate and weight of each 4
football season(s).
1
5
NFL PICK VOLUME
This is a view of highly trafficked NFL teams from the entire 2021 season and the start of the 2022 season,
making it easily digestible for the eye to grab trends throughout the season(s) and week over week.
2021 2022
IMPORTANT
• Broken down by team, heavy NFL Volume trends towards high profile teams, elite quarterbacks, and number of primetime games,
supporting (with a few exceptions) the bias testing SharpRank has executed.
TAKEAWAYS • The increase in Volume throughout the 2021 season is largely due to Sharps letting the teams demonstrate their identities early in the
season, and thus 2022 Volume is expected to increase over the next month of the season.
6
CFB PICK VOLUME: SEC
This is a view of highly trafficked SEC college football teams from the entire 2021 season and the
start of the 2022 season. The top half is Volume in a vaccum for the specified time periods, while
the bottom half dives into a year over year, same period Volume comparison (weeks 1-4 2022 vs
weeks 1-4 2021) and a rolling comparison (weeks 1-4 2022 vs weeks 10-13 2021).
IMPORTANT
• In the same period year over year comparison, the highest increases in Volume, Arkansas and Tennessee, were tied to many Sharps’
highly positive pre-season predictions about the Razorbacks and Volunteers.
TAKEAWAYS • Teams that have seen an uptick in Volume for both comparisons: Arkansas, Florida, Georgia, LSU, Mississippi State, South Carolina,
Texas A&M, and Vanderbilt.
7
METRICS: TOP 5 SHARPS
During a defined time period which began at the start of Q3 (July 1, 2022) and ended at the end of Q3
(September 30, 2022), these Sharps made an impact in a variety of different sports and betting types.
PRINCETON
Named after the birthplace of Game Theory,
this metric is based on a multi-faceted
payoff matrix. Given the multiple options
for a Sharp to pick (ATS, Total, Moneyline,
etc.), this metrics demonstrates Opportunity MATT PERRAULT
Cost – how much a Sharp left on the table, ADAM RANK JOEY RICOTTA JOE VITALE MAURICE JONES-DREW
(NFL Network) (Just The Picks/Props.com/ (On Tap Sports Network) (USA Today/Gannett) (NFL Network)
versus Opportunity Gain – how much a Sharp American Affiliate)
advantageously increases their position. 4.38 3.28 3.19 3.13
The results are broken down into Cost, Gain, 3.51
and Net to demonstrate where a Sharp is
seemingly finding an edge relative to their
peers. For purposes of this award we are
looking at strictly Net numbers.
TAR
TAR, or “Talent Above Replacement”, shares
the objective of encapsulating overall
performance in one statistic that determines
if a Sharp is better or worse than the
average replacement and by how much. By
considering return on investment, closing ALBERT NGUYEN DREW LOFTIS RYAN FOWLER JT MILLER MUNAF MANJI
line value, the Princeton Percentile, and (Odds Checker) (New York Post/News Corp) (Odds hark) (Odds Checker) (SGPN)
Volume Index, we have defined the average 3.0767 1.9109 1.7184 1.0870 1.0790
replacement Sharp in the sports betting
market and assigned value to individual
Sharps that gives an indication of both past
and future performance.
VOLUME INDEX
Given the number of opportunities, how
many selections does the Sharp actually
make? Do they narrow down to only a game
or two, or do they make a lot of picks. There
are advantages to both but knowing where
they sit on this spectrum is important. The RYAN CRAIG ODDSSHARK COLBY DANT PEOPLEVSVEGAS NUMBERFIRE
higher the index the more opportunities (Independent) (OddsShark) (SGPN) (SoBet) (NumberFire/FanDuel)
being taken by the Sharp. 220.06 84.39 68.06 64.39 51.33
For full access of these reports
and more through SharpRank+,
[email protected]
8
METRICS: TOP 5 PLATFORMS
During a defined time period which began at the start of Q3 (July 1, 2022) and ended at the end of Q3 (September
30, 2022), these Platforms made an impact in a variety of different sports and betting types.
TAR
TAR, or “Talent Above Replacement”,
illustrates Platform’s roster of Sharps
relative to each other and other platforms.
The metric is normalized so Platforms of
different sized rosters can be compared.
Bench TAR scores demostrate Sharps at
Platforms who are not applicable this
quarter - primarily due to the Sharp’s Sector ODDS CHECKER NEWS CORP SGPN MINUTE MEDIA GANNETT
(or sport) being out of season.
4.8585 4.5139 4.3718 3.4391 3.1609
BBS
This metric looks at how a picker performs
in certain sized spreads (both positive and
10
AUDIT REPORT SPORTS ILLUSTRATED
This is not a skill based measure, rather a report and opinion on the integrity and validity of the Platform and
its Sharps. The Audit Report is based on SharpRank’s tests around key assertions from generally accepted audit
practices created and executed by CPAs. The Audit Opinion serves as a reflection of the integrity of SharpRank’s Audit
Report and is based on key factors like data availability, reporting procedure, control testings, level of materiality, etc.
A B A- A- A B+
AUDITOR’S OPINION: UNQUALIFIED Qualified Disclaimer Adverse
This is a confirmation of a clean audit report. An unqualified opinion is an independent auditor’s judgment
that a platform’s statements are fairly and appropriately presented, without any identified exceptions.
ROSTER RECENTS
SHARP RATING • By partnering with 888, the Sports Illustrated Sports Book is now live
in Colorado, Michigan, and Virginia with New Jersey, Indiana, and
Albert Breer 578.2k Iowa upcoming.
Bill Enright 9.3k • Arena Group finalized purchase of golf publisher, Morning Read, to be
rebranded as SI Golf.
Conor Orr 26.5k
• Sports betting related content at SI and affiliated platforms increased
Frank Taddeo 4.1k over 90% year over year at the end of June.
Gary Gramling 3.9k
Jen Piacenti 12.3k QUALITATIVE CONSIDERATIONS
John Garcia 24.8k
• SI retained its core Sharp roster for the current football season(s) -
Mitch Goldich 4.6k which finished 2nd and 4th for NFL and CFB, respectively, for last
season’s end of the season platform rankings.
Molly Geary 1k
• Supported by brand operator Arena Group, SI has overlapping insight
Pat Forde 345.3k and influence in sports and finance verticals enabling engagement in
Richard Johnson 23.7k a relatively unique and distinct audience.
• The benefit of leveraging an established brand name and Sharp
Ross Dellenger 70.4k Roster in an infancy staged industry, presents one less challenge - the
Will Laws 840 audience and trust already exists.
• Localized platforms through SI and affiliated platforms present a
Sector Coverage - NFL, CFB, NBA, NHL, MLB
personalized approach and micro community harvesting.
WANT TO LEARN MORE OR RECEIVE FULL INDUSTRY PLATFORM AUDITS? THE ENCYCLOPEDIA OF THESE
METRICS/TEAR SHEETS AND THE INDUSTRY’S PITCHBOOK EQUIVALENT ARE AVAILABLE VIA SHARPRANK+
11
SHARP ECOSYSTEM
When financial transactions can be influenced, oversight & accreditation are required to
combat predatory scams & pervasive misinformation. At the epicenter of this new industry
is a highly valuable group, Sharps, that have massive impacts across multiple channels.
SHARPS
Publicly faced ‘experts’ advertising
real money wagers: media personality,
professional handicapper, content creator,
social media influencer, etc.
EFFECTS
Through use of written, By leveraging Sharps In each sphere of influence, With increasing
video, audio mediums, from their content partners, Sharps can alter evidence partnerships, unvalidated
Sharps affect financial sports books can influence or past results, leading the Sharps can be weaponized
transactions by influencing the public to sides of a bet public to consume & make to create personalized
the public to place bets where dollars are needed to financial decisions based promotions to increase
through affiliate sports book balance each side on incomplete & inaccurate engagement of the public
partnerships information
12
NFL RANKINGS (ONGOING)
The ongoing NFL rankings are based on an organization and its currently covered subsidiaries;
ranked by their affiliated Sharps performance during a defined time period which began at the
start of Q3 (July 1, 2022) and ended at the end of Q3 (September 30, 2022).
IMPORTANT
• Penn National Gaming claimed the top spot in the Q3 NFL Enterprise Rankings. Led by Mintzy (Barstool), Penn had 3 additional
Sharps in the top 20 as of quarter end.
TAKEAWAYS • Geoff Feinberg’s NFL performance led Odds Checker not only to the top of the Q3 NFL Entity Rankings, but also the top of the Overall
Entity Rankings.
Q3 NFL ENTERPRISE
SHARPRANK SECTOR RATING RANK COMPANY TOP SHARP (SECTOR RANK)
Q3 NFL ENTITY
SHARPRANK SECTOR RATING RANK COMPANY TOP SHARP (SECTOR RANK)
DISCLAIMER: The exhibited data is the aggregation of each organization and their outlets or Legal: SharpRank Inc., is not affiliated or partnered with the National Football League, the NFL, NFL.com or any
subsidiaries based on the performance of their affiliated Sharps. Picks which did not pass conferences, affiliates, organizations, or teams. SharpRank, Inc.’s use of institutional logos is licensed through the
validation and audit tests (unless subsequently adjusted) and picks made outside of the Associated Press (AP) for use in an editorial manner.
Sharps affiliated media outlet or platforms were not included.
13
CFB RANKINGS (ONGOING)
The ongoing CFB rankings are based on an organization and its currently covered subsidiaries;
ranked by their affiliated Sharps performance during a defined time period which began at the
start of Q3 (July 1, 2022) and ended at the end of Q3 (September 30, 2022).
IMPORTANT
• BetSided claimed the top spot in the Q3 CFB Enterprise Rankings. Led by Josh Yourish, BetSided had 2 additional Sharps in
the top 10 as of quarter end.
TAKEAWAYS • Odds Checker came close to owning the top spot in all ongoing sport rankings for Entities; however, The Las Vegas Sun edged
them out for the number 1 ranking.
Q3 CFB ENTERPRISE
SHARPRANK SECTOR RATING RANK COMPANY TOP SHARP (SECTOR RANK))
Q3 CFB ENTITY
SHARPRANK SECTOR RATING RANK COMPANY TOP SHARP (SECTOR RANK)
MATT PERRAULT
(Just The Picks/Props.com/ THOR NYSTROM JAKE VOGEL ERIC BROLIN COLBY DANT
American Affiliate) (Bettingpros) (First&Goal Podcast) (CFN/USA Today/Gannett) (SGPN)
DISCLAIMER: The exhibited data is the aggregation of each organization and their outlets or Legal: SharpRank, Inc. is in no way affiliated or partnered with the National Collegiate Athletic Association, NCAA,
subsidiaries based on the performance of their affiliated Sharps. Picks which did not pass NCAA.com or any universities, colleges or teams. Additionally SharpRank, Inc. is in no way affiliated or partnered with
validation and audit tests (unless subsequently adjusted) and picks made outside of the any conference teams, properties, organizations or franchises of the aforementioned organization. SharpRank, Inc.’s use
Sharps affiliated media outlet or platforms were not included. of institutional logos is licensed through the Associated Press (AP) for use in an editorial manner.
14
MLB RANKINGS (ONGOING)
The ongoing MLB rankings are based on an organization and its currently covered subsidiaries;
ranked by their affiliated Sharps performance during a defined time period which began at the
start of Q3 (July 1, 2022) and ended at the end of Q3 (September 30, 2022).
IMPORTANT
• After finishing first in the NBA End of Season Rankings (Q2 Report), Paramount Global again finds themselves in the top spot
as the number 1 MLB Q3 Enterprise Platform.
TAKEAWAYS • Albert Nguyen of Odds Checker is not only the top Q3 Entity Sharp, but also the Sharp with the highest ROI and TAR score as of
the end of the 3rd quarter.
Q3 MLB ENTERPRISE
SHARPRANK SECTOR RATING RANK COMPANY TOP SHARP (SECTOR RANK)
Q3 MLB ENTITY
SHARPRANK SECTOR RATING RANK COMPANY TOP SHARP (SECTOR RANK)
DISCLAIMER: The exhibited data is the aggregation of each organization and their outlets or Legal: SharpRank, Inc. is in no way affiliated or partnered with Major League Baseball, MLB, MLB.com or any respective
subsidiaries based on the performance of their affiliated Sharps. Picks which did not pass teams, properties, organizations or franchises of the aforementioned organization. SharpRank, Inc.’s use of institutional
validation and audit tests (unless subsequently adjusted) and picks made outside of the logos is licensed through the Associated Press (AP) for use in an editorial manner.
Sharps affiliated media outlet or platforms were not included.
15
Q3 SHARP INDEX
Listed below are all Sharps covered during the second quarter (which began April 1, 2022 and ended June 30,
2022) - not included are those Sharps who do not meet the criteria for SharpRank to initiate coverage in Q2
(pick count thresholds, out of season sports, Watch List Phase - prior to Coverage Initiation, etc).
16
Q3 SHARP INDEX
Listed below are all Sharps covered during the second quarter (which began April 1, 2022 and ended June 30,
2022) - not included are those Sharps who do not meet the criteria for SharpRank to initiate coverage in Q2
(pick count thresholds, out of season sports, Watch List Phase - prior to Coverage Initiation, etc).
17
Q3 SHARP INDEX
Listed below are all Sharps covered during the second quarter (which began April 1, 2022 and ended June 30,
2022) - not included are those Sharps who do not meet the criteria for SharpRank to initiate coverage in Q2
(pick count thresholds, out of season sports, Watch List Phase - prior to Coverage Initiation, etc).
18
1-3 NOV 2022
SEMINOLE HARD ROCK HOTEL & CASINO
HOLLYWOOD, FLORIDA
CONNECTING
LATIN AMERICA’S
SPORTS BETTING AND IGAMING MARKETS
1,000 100 50
DELEGATES SPEAKERS EXHIBITORS
SPEAKER PREVIEW
#SBCSUMMITLATAM
19
Q3
2022
20