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    17.1 Instagram Analytics PDF

    Uploaded by

    Muhammad Faisal

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    17.1 Instagram Analytics PDF

    Uploaded by

    Muhammad Faisal
    41 views9 pages

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    17.1 Instagram Analytics.pdf

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

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    41 views9 pages

    17.1 Instagram Analytics PDF

    Uploaded by

    Muhammad Faisal

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Instagram Analytics

    If you’re serious about growing your Instagram, understanding and analyzing your Instagram analytics
    should be a key part of your marketing strategy. These stats will help you learn what content your
    audience responds best too, and how you should adjust your current campaigns.

    If you don’t already have a Business Profile, you should


    switch over so you can take advantage of this feature!

    We’ll go over the basics of how to analyze these stats and use them to your advantage.

    Copyright 2019 www.Coursenvy.com


    How to access Instagram Insights

    You can access your Instagram Insights by going to your


    profile and clicking on the menu in the top right corner, and
    click “Insights”. From there, you will see three categories of
    analytics that we will cover:

    📊 Activity

    Content

    Audience

    Copyright 2019 www.Coursenvy.com


    1. Activity Analytics

    In this tab you will see how and when your


    audience is engaging with your content.
    This metric is especially helpful if you plan
    on doing a big promo or contest - so you
    can track if there were spikes in how many
    views and impressions you got.

    Copyright 2019 www.Coursenvy.com


    Profile visits: Amount of times your profile was viewed Reach: Number of unique accounts that have

    Website clicks: How many clicks on the link in your bio seen any of your posts

    Email clicks: Number of times people clicked on your Impressions: Total number of times all your posts

    email address have been seen.

    Copyright 2019 www.Coursenvy.com


    1. Content Analytics

    It’s important to analyze how your content is


    performing in order to determine ways to
    increase your engagement. Does your
    audience respond better to quotes or photos
    of food? Find out by tracking what posts are
    generating the most likes and comments.

    Copyright 2019 www.Coursenvy.com


    Instagram allows you to apply a number of different filters
    so that you can sort your posts by things like impressions,
    engagement, comments, etc.

    This will help you identify patterns and trends within your
    posting methods, and give you clues as to how you
    should continue your content strategy.

    Copyright 2019 www.Coursenvy.com


    Audience Analytics

    Lastly, and probably one of the most important


    metrics Instagram provides, is analytics on your
    audience. You can use this data to find the best
    time to post, see where your followers are
    located, what age your followers are, and more.
    This information can make sure you’re marketing
    strategies are aligned with your demographic.

    Copyright 2019 www.Coursenvy.com


    The graph at the bottom will give you a visual of the days and hours that your
    followers are on Instagram. This should give you an indication of when you should be
    posting in order to get maximum engagement on your posts.

    Copyright 2019 www.Coursenvy.com


    Want more insight?

    While Instagram provides some great metrics for you to apply to your Instagram marketing
    strategies, there are a few tools out there that can provide even more insight:

    Hootsuite Analytics: Hootsuite allows you to measure analytics across multiple social media channels,
    so if you’re monitoring growth on platforms other than just Instagram, you can see it all in one place.

    Squarelovin: Squarelovin provides an in-depth analytics tool that gives you metrics on recent posts and
    growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour.

    Kicksta: If you’re looking to track analytics and grow your audience at the same time, Kicksta is an
    Instagram growth service that also provides a custom analytic dashboard. They provide you with
    detailed data on your target audience, as well as analytics on growth, posts, and engagement.

    Copyright 2019 www.Coursenvy.com

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