ToEE Light and Carry 0716

LIGHT AND CARRY
Checked from EE: 06/28/22

Checked from Panel1: 06/30/2022
Checked from Panel 2: 07/02/2022
Checked from Panel Chair: 07/11/2022
A Business Plan Presented to the Faculty of
the College of Business and Industry
Tagbilaran City College
Tagbilaran City
In Partial Fulfillment of the Requirements for the Degree
Bachelor of Science in Entrepreneurship
Emelie M. Balansag
Mary Joy B. Baron
Angelica G. Ladra
Cresavel B. Opcinal
May 2023
ii
APPROVAL SHEET
This business plan entitled LIGHT AND CARRY, was prepared and
submitted by Mary Joy B. Baron, Emelie M. Balansag, Angelica G. Ladra,
Cresavel B. Opcinal, is hereby recommended for admission to oral defense in
partial fulfilment of the degree of Bachelor of Science in Entrepreneurship.
ZIA MISHIELLE A. MIGRIÑO

Thesis Adviser
ABEGAIL P. GALIGAO, LPT, MAT-Math IRIS C. RANARA, LPT

Statistician English Editor
PANEL OF EXAMINERS
Approved by the Committee on Oral Examination with a grade of _____.
MITZI S. FORTICH, PhD

Chairman
ROSS CATHERINE P. LERO,CTT ABEGAIL P. GALIGAO,LPT, MAT-Math

Member Member
Accepted and approved in partial fulfilment of the requirements for the degree
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP at the oral examination
conducted on May 18, 2022.
MITZI S. FORTICH, PhD

Academic Program Head
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ACKNOWLEDGEMENT
The proponents would like to extend sincere gratitude and deep appreciation
to the following people who bear with the proponents and help in making it
through the difficulties to complete this feasibility study.
To the technical adviser, Zia Mishielle A. Migriño for her guidance,
valuable comments, suggestions, and provisions that benefited in the completion
and success of this study.
To the panelists, Mitzi S. Fortich, Ph.D., Abegail P. Galigao, MAT-Math,
and Ross Catherine P. Lero for imparting their constructive comments,
suggestions, and recommendations that greatly improved this study.
To the proponent’s family for the full support throughout the conduct of this
study.
And above all, to the Lord Jesus Christ for giving the knowledge, strength,
and wisdom to surpass all the trials that the proponents encountered and for
giving the right amount of determination to pursue and make this study possible.
The Proponents
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TABLE OF CONTENTS
PAGE
Title Page……………………………….………………………………………. i
Approval Sheet……………………………….………………………………… ii
Acknowledgement………………………….………………………………….. iii
Table of Contents………………………….…………………………………… iv
List of Tables…………………………….……………………………………… viii
List of Figures…………………………………………………………………... xii
CHAPTER
I. THE PROBLEM AND ITS SCOPE
Rationale……………………………………………………...
…. 1
Statement of the
Problem…………………………….............. 3
Significance of the Study…………………………………….
… 4
Scope and Limitations of the Study…………….
…………….. 4
Research Methodology……………….…………………….…. 7
Research Design……………………….……………….…. 7
Research Environment……………….……………….…... 7
Research Respondents………………………………..….. 7
Research Instrument……….…………..………………..
… 8
Research Procedures…………………….…………..….... 9
Data Gathering…………………………………….…........ 9
Treatment of Data……………………………………..…… 10
Operational Definition of Terms………………………….….... 11
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II. MARKET ANALYSIS

Demand and Supply Analysis……………………………….
A. … 12
Historical Data of Demand………………………….…….. 13
Present Demand………………………………….……….. 14
Projected Demand………………….….…………………. 27
Present Supply…………………….……………..……….. 28
Projected Supply…………………………………….……. 31
Demand - Supply Gap Analysis……………….…........... 32
Market Share Analysis……….………………………….... 34
B. Marketing Program……………….….………………….….…. 36
Competitors………….……….………………….…….….….... 36
Mass Media Utilization…….………….….……………….. 37
Marketing Strategies………………….…………………… 40
C
. Summary of Advertising and Promotional Costs……...……. 41
III
. TECHNICAL STUDY
A. Product Description………………........................................ 42
B. Business Process Flow Diagram………………………...….. 44
Sales Process Flow……………………………………….. 44
Purchase Process Flow…………………………………… 47
C. Production Plan…………………………………….…….…… 49
Raw Materials for Scented Candle Production………… 50
Cost Allocation for Scented Candles……………………. 51
Cost Allocation for Pre-design Tote Bags……………….. 57
D. Business Schedule…………………………….…….……….. 59
Business Hours……………………………………………. 60
Delivery Schedule…………………………………………. 60
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E. Office Supplies……………………...…………………………. 61
F. Factory Tools and Equipment…………………….………….. 61
G. Furniture and Fixtures……………………….….…………..... 62
H. Maintenance Supplies………………………………………… 63
I. First Aid Kit…………………………………………………….. 64
J. Location……………………………….……………….………. 65
Description of Location……………………………..……. 65
Vicinity Map……………………………………….……….. 66
Map of the City of Tagbilaran…………………..………… 67
Map of the Location of the Business……….…………… 68
K. Building………………………………………..…..………….… 69
Stall Description and Layout………………….………….. 69
Stall Perspective…………..………….………….……….. 71
Cost of Estimates………..…………………………..……. 72
L. Legal Requirements…………………..……………...……….. 72
M. Basic Utilities…………………………………...………….…… 73
N. Waste Disposal…………………………………………………. 74
IV ORGANIZATION AND MANAGEMENT
A. Form of Ownership. ………………………….…………..…… 75
B. Organizational Structure……………………….…………….. 76
C. Responsibility Matrix……………………………..…………… 77
D. Total Labor Requirements……………………….…………… 78
V FINANCIAL PLAN
A. Major Assumptions……………………..……………….…….. 81
Sales Forecast …………………………………………….. 82
Cost of Goods Sold………………………………………… 85
Purchases…………………………………………………… 87
Finished Goods Ending Inventory………………………… 88
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Sources of Financing………………………….
B. ……………….. 88
C. Financial Statements……………..…..……………………….. 89
Projected Statement of Comprehensive Income………… 89
Projected Statement of Cash Flows………………………. 90
Projected Statement of Financial Position……………….. 91
D. Schedules of Yearly Expenses………………………………. 92
APPENDICES…………………………………………………………………… 96
Appendix A- Transmittal Letter….……………..…………….. 97
Appendix B- Survey Questionnaire for the Respondents…. 98
Appendix C- Pilot Test Cronbach Reliability Test Result…. 10
2
CURRICULUM 11
VITAE…………………………………………………………… 3
viii
Table No. List of Tables Page

1 Total Population of Tagbilaran City, Bohol (2017- 2021) 13
2 Age group of the respondents 14
3 Sex of Respondents 14
4 Type of Respondents 15
5 Respondent’s feedback on using scented candle 16
6 Respondent’s frequency on the usage of scented candles 17
7 Respondent’s usual amount spent on scented candles 18
8 Respondent’s preference on where to buy scented candle 18
9 Respondent’s preference on candle scents 19
10 Respondent’s preference on candle size 20
11 Respondent’s preference in applying colors on candles 20
12 Respondent’s feedback on using Tote Bag 21
13 Respondent’s feedback on the usual amount spent on
buying a tote bag 22
14 Respondent’s preference on where to buy a tote bag 22

15 Respondent’s feedback on the factors to consider on
buying a Tote Bag 23
16 Respondent’s preference on tote bag sizes 24

17 Respondent’s feedback on which source of information
they mostly rely on when it comes to buying Scented
24
Candles and Tote Bags
18 Respondent’s preference to the mode of ordering 25
19 Respondent’s response to a similar item that sells in Purok
5, Esabo Road, Tiptip Tagbilaran City 26
20 Willingness of the respondents to avail the product 27

21 Projected Demand for the Year 2022-2026 27
22 Supply of Candle Manufacturers in Tagbilaran, City, Bohol
(Average Supply per Year) 28
23 Supply of Tote bags in Tagbilaran, City, Bohol 29

24 Supply Analysis of Scented Candles in Tagbilaran City,
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Bohol From year 2017-2021 30

25 Supply Analysis of Tote bags in Tagbilaran City, Bohol for
the year 2017-2021 30
26 Projected Supply of Scented Candle for the Year 2022- 31

2026
27 Projected Tote Bag Supply for the Year 2022-2026 32
28 Projected Demand Supply Gap Analysis of candle
manufacturers in Tagbilaran City, Bohol from (2022-2026) 32
29 Projected Demand Supply Gap Analysis of Tote Bags in

Tagbilaran City, Bohol from (2022-2026) 33
30 Market Share of Scented Candles 34

31 Market Share of Tote Bags 35
32 Marketing Program of Candle Manufactures
In Tagbilaran City, Bohol 36
33 Marketing Programs of Tote Bag Manufacturers and

Resellers In Tagbilaran City 37
34 Marketing Programs of the Proposed Business 41

35 Summary of Advertising and Promotional Cost 41
36 Products of the Business 43
37 Raw Materials Inventory of Scented Candles 50
38 Cost of Common Ingredients for 4oz 52
42 Cost of Scented Candle-Vanilla Scent 54
43 Cost of Scented Candle-Lavender Scent 55
44 Cost of Scented Candle-Grapefruit Scent 55
45 Cost of Scented Candle-Peppermint Scent 56
46 Overhead Cost per unit of Tote bag 58
47 Cost of Tote Bag 58
48 Schedule of Duties and Responsibilities 59
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49 Office Supplies Expense 61

50 Factory Tools and Supplies 61
51 Furniture and Fixtures 62
52 Maintenance Supplies Expense 63
53 First Aid Supplies Expense 64
54 Stall’s Cost Estimates for the Proposed Business 72
55 Permits and Licenses Expense 73
56 Utilities Expense 73
57 Transportation Expense 73
58 Communication Expense 73
59 Responsibility Matrix of the Business 77
60 Total Labor Requirements of the Proposed Business 78
61 Sales Forecast for Period 1 82
62 Forecasted Sales in Units for Five Periods 83
63 Forecasted Sales in Pesos for Five Periods 84
64 Schedule of Cost of Goods Sold (in units) 85
65 Schedule of Cost of Goods Sold (in Peso) 86
66 Schedule of Purchases for Five Periods (in Peso) 87
67 Computation of Finished Goods-Ending Inventory 88
68 Schedule of Capital Investment 88
69 Utilities Expense 92
70 Maintenance Expense 92
71 Office Supplies Expense 92
72 First Aid Supplies Expense 92
73 Promotion and Advertising Expense 92
74 Factory Tools and Supplies Expense 92
75 Permits and Licenses Expense 93
76 Personnel Allowance Expense 93
77 Transportation Expense 93
78 Communication Expense 93
79 Schedule of Depreciation Expenses 94
xi
80 Code Book of the Data Gathered 103

81 Tally of 150 Gathered Data 107
Figure List of Figures Page

xii
No.
1 Light and Carry Official Facebook Page 37
2 Light and Carry Discount Coupons 38
3 Light and Carry Tarpaulin 39
4 Sales Process Flow Diagram of the Business 44
5 Purchase Flow Diagram for Tote Bag and Scented 47
Candles
6 Scented Candle Production Plan of the Business 49
7 Vicinity Map of Light and Carry 66
8 Map of the City of Tagbilaran 67
9 Map of the Location of the Business 68
10 Stall Lay-out of the Business 70
11 Stall Perspective of the Business 71
12 Organizational Structure of the Business 76
CHAPTER I
THE PROBLEM AND ITS SCOPE
Rationale
Eco-friendly items are products that are not destructive to the environment
(Web, 2021). These are made from natural ingredients and come in recyclable,
compostable, or biodegradable packaging. These products promote green living
or green manufacturing methods that lessen the amount or types of resources
used. Most of these environmentally friendly products help everyone to reduce
waste and make simple purchase decisions (Natasha, 2022). Examples of these
products are recyclable bags and candles.
Candles exist for centuries and are being utilized to bring light. However,
nowadays some candles also contain essential oils that can be beneficial to the
health of its users. Essential oil is known to relieve muscle pain, improve focus,
sleep and mood (McDermott, 2021).
Another commonly known eco-friendly item is a tote bag. It is a
multipurpose item that can be reused and recycled. The tote bag is durable that
can last for a long time. It can be used for fashion, shopping, going on a picnic or
running for errands. This type of bags is made out of canvas material and is
popular because of its capacity to diminish squander within the community.
British study found out that canvas bags are eco-friendlier than a classic plastic
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bag. Also, paper bags can be used three times or more to be as eco-friendly as
the plastic counterparts (Greene, 2020).
“Light and Carry” is the proposed business name, and the physical store is
situated in Purok 5, Esabo Road, Barangay Tiptip, Tagbilaran City. Scented
candles and pre-designed tote bags are the two eco-friendly products that Light
and Carry sells. Deliveries will only be made within Tagbilaran City. Furthermore,
the proposed business accepts online orders. The proponents of this study seek
to provide customers with innovative and unique products. The scented candles
are made out of beeswax. Beeswax is an all-natural, non-toxic substance
secreted by bees, beeswax candle cleans the air by producing negative ions
when burned, and those ions help to neutralize pollutants in the air. This helps
eliminate dust, odor, and mold in the atmosphere, easing allergy and asthma
symptoms and improving breathing for anyone nearby (Millar, 2021). The
scented candles are placed on a container that is made up of bamboo to make it
eco-friendlier. These candles are also available in different sizes and scents that
can be used for different types of occasions. The proponents offer a variety of
scents like vanilla, mint, grapefruit, and lavender. The other product includes pre-
designed tote bags which are also available in different sizes. These are multi-
purpose bags made up of canvass and cotton fabric. In selling these bags, the
proponents followed the concept of buy and sell. Wherein, the pre-designed tote
bags are procured from a known supplier at affordable wholesale prices and
were being sold in the market at a mark-up price.

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This study aims to provide customers with high-quality products at an
inexpensive price as well as extremely beneficial to the environment and health
of its users. The proponents believed that the business is situated where the
business owners, students, employed individuals, residents, and by-passer who
are the target market of this study are present. Due to the current slant of eco-
friendly items, this place is reasonable to be the area of trade in order to meet
customers’ needs.
Statement of the Problem
This study aims to determine the feasibility and viability of the proposed
business name “Light and Carry” in Purok 5, Esabo Road, Barangay, Tiptip,
Tagbilaran City, Bohol.
Specifically, this study aims to answer the following questions:
1. What are the profile of the respondents in terms of:
1.1 age;
1.2 sex; and
1.3 type of customers?
2. Is the proposed study feasible in terms of the following:
2.1 marketing aspect;
2.2 technical aspect;
2.3 management aspect; and
2.4 financial aspect?

4
Significance of the Study
The proponents believed that the following were the ones who benefited
from the study:
Proponents. The study enables the owners to earn a profit from the amount
invested.
BS Entrepreneurship Students and Future Researchers. The study will
serve as reference material and inspiration during the business ideation stage.
Customers. The business provides an opportunity to the customers to
purchase eco-friendly products that had a relevant contribution both to mental
health and to the environment.
Supplier. The business gives the suppliers a way to profit while also
providing the opportunity to market the goods.
Tagbilaran City Government. The proposed business contributes income
to the municipality in the form of taxes, which were then utilized to fund
community-wide projects.
Scope and Limitations
The general intent of this study was to determine the feasibility of the
proposed business “Light and Carry” established at Purok 5, Esabo Road
Barangay, Tiptip, Tagbilaran City, Bohol. This study focused on customers'
preferences for scented candles and pre-design tote bags. To determine the
feasibility of the study, the market, technical, management, and financial aspects
were considered.
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“Light and Carry” is an online business that offers pre-design tote bags and
a variety of scented candles with vanilla, mint, grapefruit and lavender scents that
were made out of beeswax. The scented candles were personally made by the
proponents while the pre-design tote bags followed the concept of buy and sell.
The proponents found an outsource supplier who supplies bulk quantities of pre-
design tote bags at wholesale prices. These procured pre-design tote bags were
being sold by the proponents at a mark-up price.
In this study, the proponents relied on the full knowledge and honesty of
the qualified respondents in answering the questionnaires. Due to COVID-19
restrictions, the dissemination of questionnaires was given online through Google
forms. The profile of the respondents such as age, sex, and types of respondents
like business owners, students, employed individuals, residents, and by-passers
were obtained. All gathered information was kept confidential in compliance with
the Data Privacy Act. The randomly selected respondents were one hundred fifty
(150) in total which includes participants within and outside of Barangay Tiptip,
The proponents were selling the products through online orders, over-the-
counter, and offered door-to-door delivery within Tagbilaran City. Delivery fee
was charged at a minimum of fifteen (15.00) pesos on the first kilometer from the
physical store up to the recipients’ address. A minimum purchase amount of two
hundred fifty (250.00) pesos must be availed by the customers in order to avail of
the delivery service. For over-the-counter transactions, the customers visited the
store to purchase the products in cash. For online transactions, the proponents
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imposed a payment first policy to avoid the cancellation of orders and bogus
buyers. Online customers could pay thru Gcash only. In addition, the proponents
accepted special orders from souvenir shops for events and from stores that offer
spa massage services.
The proponents conducted an interview by visiting the selected
establishments, to obtain relevant information from competitors. All data gathered
by the proponents were relevant in determining the feasibility of establishing the
proposed business, “Light and Carry”.
. To finance the proposed business, the proponents contributed a total of
fifteen thousand pesos (15, 000.00). The fund was utilized to process the
necessary documents in setting up the firm and to cover the operating expenses
incurred. In which case the business team was made up of four proponents.
Wherein, the organizational structure and the distribution of tasks and
responsibilities have been established.
RESEARCH METHODOLOGY
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Research Design
The proponents used the descriptive research method through a self-made
questionnaire in gathering and collecting the data necessary to meet the goal of
this study. A self-made questionnaire was used to determine the chance of
business implementation. Due to the restrictions imposed in the area, the
questionnaires were distributed using Google forms. The feasibility of the
proposed business had been determined by the results of the survey. Using all
the data collected, the proponents were able to carry out analysis and
interpretations
Research Environment
This study was completed entirely online, using Google forms. The
collected data from the results of the survey were not limited to the people of
Barangay Tiptip, Tagbilaran City, Bohol. Individuals who had access to and
completed the online survey using Google forms were all qualified respondents.
Research Respondents
The respondents of the study were one hundred fifty (150), randomly
selected participants and were selected based on the time availability during the
distribution. The respondents were chosen randomly since the business catered
to a wide range of potential customers. Participants included business owners,
students, employed individuals, residents, and by-passers from neighboring
areas and municipalities.

8
Research Instruments
The proponents used a self-made survey questionnaire as an instrument
for gathering data. To get the appropriate data needed, the questionnaires had
four (4) parts. The first part was about the demographic profile of the
respondents in terms of age, sex, and type of customers. The second part was
about the respondents’ feedback on scented candles and the third part was
about pre-design tote bags. The last part was about the respondents’
preferences on the possible marketing strategy to be used for the proposed
business. Each part includes questions about the market, technical, financial,
and management aspects based on individual preferences. The formulated
questions were based on facts acquired from articles, web sources, and previous
research. The proponents conducted a pilot survey of twenty (20) people, who
were not part of the research participants. The data gathered from the pilot
testing were subjected to the Cronbach reliability test with a result of 0.868222
consisting of sixteen (16) items in all. This means that the questionnaire was
reliable.
Research Procedure
Gathering of Data. First, the proponents obtained permission from the Academic
Program Head of the BS Entrepreneurship Program and the Officer-in-charge of
Tagbilaran City College, regarding the conduct of the study. In addition, with
respect to the ongoing threat brought by COVID-19 and to the necessary

9
restrictions established by the IATF, the proponents distributed the self-made
questionnaire through Google forms. In this way, the dissemination and gathering
of data were both convenient and cost-saving. The proponents randomly
selected twenty (20) participants for pilot testing who were not part as
respondents in order to assure the questionnaire’s accuracy and reliability. The
proponents gathered the data starting on February 26, 2022 until March 2, 2022.
An interview was also conducted by the proponents to identify the existing
scented candle manufacturers and tote bag sellers in Tagbilaran City, Bohol.
The qualified respondents were the ones who answered the questionnaire
with full knowledge and honesty. The responses were kept confidential in
compliance with Data Privacy Act. Upon collection, the data were analyzed and
interpreted by the proponents as the basis for determining the feasibility of the
business. The data gathered were based on the observation and inquiries made
by the proponents.
Treatment of Data. The data gathered were classified and subjected to a
statistical analysis.
In determining the demographic profile of the respondents, the
respondents’ feedback on the products, and the feasibility of the business, the
simple percentage was used:
P = F/N x 100%
10
Where,
P = Percentage
F = Frequency
N = Number of Cases
11
OPERATIONAL DEFINITION OF TERMS
The following terms were operationally defined in order to provide a
practical understanding of the words as they were used in the study.
Tote Bag. It refers to a bag that is made up of canvass or fabric and was pre-
design.
Beeswax. It refers to a kind of wax that was used to create scented candles.
Scented Candle. It refers to candles that have different kinds of scents such as
vanilla, lime, grapefruit, and lavender.

CHAPTER II
MARKET ANALYSIS
This chapter contains the market analysis based on the interpretation of
the data gathered from one hundred fifty (150) respondents particularly, business
owners, students, employed individuals, residents, and by-passers. These
include demand analysis, supply analysis, and demand-supply gap analysis.
Moreover, this part also highlights the marketing programs and strategies offered
by the business and the details obtained from competitors.
A. Demand and Supply Analysis
The Barangay Tiptip has been one of the developed barangays in
Tagbilaran City. As of the 2020 Census by the Phil Atlas, Barangay Tiptip has a
population of 5,533 people (Philatlas, 2020). The said location is accessible to
different establishments like a sari-sari store, convenience store, barbeque stall,
food street businesses, carenderias, and water refilling station. Barangay Tiptip
has two cemeteries, namely: Tiptip Public Cemetery and Serenity Park. The
proponents had not seen a similar business venture in the selected location.
Thus, giving an edge in setting up a stall within the area.
Historical Data of Demand. Barangay Tiptip is one of the top-rated places listed
as a residential area in Tagbilaran City. In this area, the Process-Bohol, Inc.,

13
Urban Poor Association, Tiptip Public Cemetery, and Serenity Park are located.
This place is 2.5 kilometers from Barangay Manga via Dogohoy Road and 2.3
kilometers from Barangay Cabawan via Esabo Road. This draws the attention of
the proponents to set up a new business venture at Purok 5, Esabo Road Tiptip
Table 1. Total Population of Tagbilaran City, Bohol (2017- 2021)

Year Population Increase %Increase
2017 108,549 - -
2018 110,341 1,792 1.65%
2019 112,163 1,822 1.65%
2020 114,015 1,852 1.65%
2021 115,897 1,882 1.65%
Source: Tagbilaran City Hall, BACU Office
Table 1 indicates the total population in Tagbilaran City, Bohol from 2017 to
2021. The proponents utilized the data obtained from the Barangay Affairs and
Constituency Unit Office of Tagbilaran City Hall, as the basis of the population for
the reason that the proponents find the information reliable. As computed, there
was a constant increase of 1.65% every year starting from 2018 up to 2021. It
can be inferred that the increasing population may also indicate an increase in
demand.
Present Demand. To determine the feasibility of the business, the proponents
distributed survey questionnaires through Google forms to the target market
which includes, business owners, students, employed individuals, residents, and

14
by-passers. The data gathered from the survey were presented in the following
tables.
Table 2. Age group of the respondents

Age Group Frequency Percentage Rank
20 and below 31 20.67% 2
21 - 40 97 64.67% 1
41 - 59 21 14.00% 3
60 and above 1 0.67% 4
Total 150 100.00%
Table 2 illustrates the information gathered from the respondents
according to four (4) different age brackets. The 64.67% were from ages under
21-40 years old, 20.67% of the respondents were from ages under 20 years old
and below, and 14% of the respondents were from ages under 41 – 59 years old.
From this data, the proponents focused on making marketing strategies
such as Facebook page, discount coupons, and tarpaulins that would attract
customers from these age groups. It can be also inferred that the proponents
were flexible to the customers’ needs in terms of product variations.
Table 3. Sex of Respondents

Sex Frequency Percentage Rank
Female 105 70.00% 1
Male 45 30.00% 2
Total 150 100.00%
Table 3 shows that 70.00% are female respondents and 30.00% are male
respondents. Based on the survey, there were more female respondents than
males. From the gathered data, it served as a guide for the proponents to come
15
up with strategic tactics such as pursuing customers to purchase the products
because it was not gender-biased, explaining its features as well as benefits, and
promoting its uniqueness compared to other products based on the biological
needs of males and females.
Table 4. Type of Respondents

Type of Respondents Frequency Percentage Rank
Student 89 59.33% 1
Employed Individual 26 17.33% 2
Residents 22 14.67% 3
Bypasser 10 6.67% 4
Business Owner 3 2.00% 5
Total 150 100.00%
Table 4 shows that out of 150 respondents who participated in the survey,
89 are students, 26 are employed individuals and 22 are residents of the area.
With the given data, the proponents identified that these three groups make up
the target market of the business.
The gathered data helped the proponents to determine the possible
designs of tote bags and scented candle variations by considering the common
needs of students, employed individuals, residents, and by-passers in the area.
Table 5. Respondent’s feedback on using scented candle

Responses Frequency Percentage Rank
Yes 88 58.67% 1
No 62 41.33% 2
Total 150 100.00%
It is more expensive. 30 48.38% 1
I am not familiar with the 21 33.87% 2
product.
Others please specify;_______ 7 11.29% 3
16
(Merely candles, plan to buy in

the future)
Due to health-related reasons. 4 6.45% 4
Total 62 100.00%
Table 5 shows the respondents’ feedback on whether the respondents
have tried using scented candles. A percentage of 58.67% responded ‘yes’, while
41.33% responded ‘no’ together with some personal reasons. From the sixty-two
(62) respondents, thirty (30) responded that it was more expensive. On the other
hand, twenty-one (21) respondents were not familiar with the product and only
seven (7) stated that the products are just mere candles, but have plans to buy in
the future.
To encourage the 41.33% who were unfamiliar with scented candles to try
out the said product, the proponents utilized a Facebook page to promote and
regularly post details on the ingredients used in making scented candles and its
health benefits to users.
Table 6. Respondent’s frequency on the usage of scented candles

Others please specify; _____ 36 40.90% 1
(Sometimes, occasional)
At least 1-2 times a week 33 37.50% 2
More than 3 times a week 15 17.05% 3
Everyday 4 4.55% 4
Total 88 100.00%
Table 6 illustrates the responses on how often the respondents use
scented candles. This part only represents 88 responses from the 150
respondents, since these were the ones who had tried using scented candles.
17
Out of 88 respondents, thirty-six (36) have responded sometimes and
occasionally, while thirty-three (33) respondents used scented candles at least
once or twice a week and the remaining fifteen (15) respondents used scented
candles more than 3 times a week.
Table 6 shows that the respondents only use scented candles sometimes
or occasionally. In order to boost the sales of the business, the proponents
utilized a Facebook page where the posting of regular updates was done. The
proponents also considered supplying scented candles among business
establishments in Tagbilaran City which offer spa massage services. The
proponents believed that both strategies were relevant in generating sales from
the product.
Table 7. Respondent’s usual amount spent on scented candles

Amount Frequency Percentage Rank
(in Philippine Peso)
Below 50.00 30 34.09% 2
51.00-150.00 35 39.77% 1
151.00-250.00 19 21.59% 3
Above 250.00 4 4.55 % 4
Total 88 100.00%
Table 7 illustrates the respondents spending practices and how much the
respondents are willing to spend on scented candles. Out of 88 respondents who
have tried using scented candles, thirty-five (35) usually spends P51.00-P150.00,
thirty (30) were willing to spend below P50.00, while nineteen (19) responded
P151.00-P250.00 respectively.
18
From this data, the proponents figured out the method to price the product
based on the results of the survey. The proponents offered 4oz scented candles
that cost less than fifty pesos (P50.00). Moreover, there were also scented
candles that cost more than fifty pesos (P50.00) and less than one hundred fifty
pesos (P150.00) which were in 6oz, 8oz, and 10oz respectively.
Table 8. Respondent’s preference on where to buy scented candle

Mall (Supermarket, Department 44 50% 1
Store, Candle tenants)
Online shops 18 20.45% 2
Candle Stores (Located in the 15 17.04 3
City and neighboring areas)
(Others) such as friends, 11 12.5% 4
acquaintances and neighbor
Total 88 100.00%
Table 8 illustrates the respondent’s preference on where to buy scented
candles. Out of 88 respondents who have tried using scented candles, forty-four
(44) respondents usually buy scented candles at the mall such as in the
supermarkets, department stores, or candle tenants, eighteen (18) of the
respondents chose online shops while fifteen (15) respondents chose to buy
these products from a candle store.
From this data, the proponents determined the ways to expand the
business operations in order to meet customer needs. The proponents
considered expanding the business transactions by supplying scented candles
among business establishments that offer spa massage within the locality.
19
Furthermore, the proponents also catered to online orders through the use of
Light and Carry official Facebook page.
Table 9. Respondent’s preference on candle scents

Lavender 50 56.82% 1
Vanilla 21 23.86% 2
Mint 15 17.05% 3
Grapefruit 2 2.27% 4
Total 88 100.00%
Table 9 presents the respondents’ preference for candle scents. It showed
that out of 88 respondents who have tried using scented candles, fifty (50)
respondents preferred lavender scent, twenty-one (21) preferred vanilla, and
fifteen (15) respondents preferred mint.
With the given data, it gave positive feedback to the proponents for the
potential sales of the candle scents. Since lavender received the highest number
of votes in the survey, proponents devised a strategy by putting a label on every
package of scented candles. The label contains the name of the flavor of the
scented candles and the health benefits of every flavor. The proponents
believed that this was a factor that convinced the buyer to try the other flavors.
Table 10. Respondent’s preference on candle size

Sizes Frequency Percentage Rank
Medium (8-10oz) 55 62.50% 1
Small (4-6oz) 27 30.68% 2
Large (22oz) 6 6.82% 3
Total 88 100.00%
20
Table 10 presents the respondent’s preferred sizes of scented candles. A
percentage of 62.50% lies in medium-size and 30.68% for small while 6.82%
responded for large sizes. It implied that the target market preferred a size that
was more likely enough for the consumers.
Table 10 shows that the respondents used medium size of scented
candles. The candle sizes offered by the business were 4oz and 6oz for small
scented candles and 8oz and 10oz for medium size scented candles.
Table 11. Respondent’s preference in applying colors on candles

Response Frequency Percentage Rank
Yes 76 86.36% 1
No 12 13.64% 2
Total 88 100.00%
Table 11 shows that 86.36% of the respondents preferred to have color
wax for scented candles while 13.64% of the respondents preferred to have it
plain. The results above suggested that respondents preferred colored wax over
plain wax. As a result, the proponents applied color wax to the scented candles.
Table 12. Respondent’s feedback on using Tote Bag

Yes 101 67.33% 1
No 49 32.67% 2
Total 150 100.00%
If no, I am not familiar with 32 65.31% 1
the product.
Others please specify; not 7 14.29% 2
fan of the product
I don’t like the product. 5 10.20% 3.5
It is more expensive 5 10.20% 3.5
Total 49 100.00%
21
Table 12 shows that 67.33% of the respondents have tried using a tote bag
while 32.67% of the respondents had not tried using one. From the latter,
respondents have chosen specific reasons behind the response, the results from
the survey showed that thirty-two (32) responses lie on the reason that
respondents were not familiar with the product, seven (7) were not a fan of the
product while for the remaining respondents considered tote bags were more
expensive.
According to the results, tote bags have a significant market possibility. This
suggests that the proponents benefited from the sale of tote bags.
Table 13. Respondent’s feedback on the usual amount spent on buying a

tote bag
Amount Frequency Percentage Rank
(In Philippine Peso)
50.00 below 25 24.75% 3
51.00 – 150.00 40 39.60% 1
151.00 – 250.00 31 30.69% 2
250.00 above 5 4.95% 4
Total 101 100.00%
Table 13 illustrates the respondents’ usual amount spent on buying tote
bags. Out of the 101 respondents who have tried using a tote bag, forty (40)
usually spend P51.00 – 150.00, while thirty-one (31) usually spend around
P151.00-250.00 and twenty-five (25) responded for P 50.00 below.
The gathered data helped the proponents to determine how to set the
price for pre-design tote bags. The proponents considered the result of the
survey in pricing the product. The prices were one hundred five pesos (105.00)
22
for small size, one hundred thirty pesos (130.00) for medium size, and one
hundred sixty pesos (160.00) for large size. These were already pre-design tote
bags and customers may also suggest the preferred designs on a pre-order
basis.
Table 14. Respondent’s preference on where to buy a tote bag

Online shops 49 48.51% 1
Malls (Supermarket, 38 37.62% 2
Department Store)
Ukay-ukay Stores 10 9.90% 3
(Located in the
neighboring areas)
Others such as: friends, 4 3.96% 4
co-worker and from family
Total 101 100.00%
Table 14 shows that 48.51% of the respondents preferred to buy tote bags
at online shops, 37.62% of the respondents chose malls such as supermarket or
department stores and 9.90% of the respondents chose ukay-ukay stores.
The gathered data were the proponents’ basis on where to distribute or
promote the pre-design tote bags and to consider the supply for the said product
more available anytime. Since online shops had the highest number of
responses, the proponents made use of social media platforms such as a
Facebook page in selling and promoting the product.
Table 15. Respondent’s feedback on the factors to consider on buying a

Tote Bag
Factors Frequency Percentage Rank
23
Quality of the materials used 43 42.57% 1

Size and style of the bag 30 29.70% 2
Price of the product 18 17.82% 3
Brand of the manufacturer 10 9.90% 4
Total 101 100.00%
Table 15 shows the factors to be considered by the respondents when
buying a tote bag. It implied that most of the respondents consider the quality of
the materials used rather than the size and style of the bag, price of the product,
and brand of the manufacturer. From the data, 43 out of 150 are in favor of the
quality of the materials used. This gave the proponents an indication that the first
factor to consider in procuring the product was the quality of the materials used
by the supplier. Hence, quality checks and relevant material details based on
samples from the suppliers were obtained by the proponents.
Table 16. Respondent’s preference on tote bag sizes

Sizes Frequency Percentage Rank
Medium (12w × 14h) 77 76.24% 1
Small (10w × 12h) 18 17.82% 2
Large (14w × 16h) 6 5.94% 3
Total 101 100.00%
Table 16 shows the respondents preferred sizes of the tote bag. The
76.24% lies in medium sizes (12w × 14h).
From the given result, the proponents prepared more stocks of medium
size pre-design tote bags and came up with an effective marketing strategy. The
proponents used a Facebook page in marketing the product and promoting the
other two sizes of pre-design tote bags. The business offered small (10w x 12h)
medium (12w x 14h) and large (14w x 16h) sizes respectively.

24
Table 17. Respondent’s feedback on which source of information they

mostly rely on when it comes to buying Scented Candles and Tote Bags
Sources Frequency Percentage Rank
Social Media (Facebook, Instagram, 92 61.33% 1
YouTube vlogs etc.)
Referrals from colleagues, relatives 44 29.33% 2
and friends
Advertisements in newspapers, 10 6.67% 3
flyers, radio or billboards
Others: family 4 2.67% 4
Total 150 100.00%
Table 17 shows that out of 150, ninety-two (92) of the respondents relied on
social media when buying scented candles and tote bag products. It implied that
the respondents were more comfortable purchasing the said products on the
platform.
From the survey results, the proponents formulated a Facebook page,
where essential details about the two products were posted on a regular basis. In
addition, the proponents also recommended the products among colleagues,
friends, relatives, and family. Moreover, it made use of tarpaulin and discount
coupons as part of its marketing strategies.
Table 18. Respondent’s preference to the mode of ordering

Choices Frequency Percentage Rank
Over-the-counter 82 54.66% 1
25
Online 52 34.67% 2
Delivery 16 10.67% 3
Total 150 100.00%
Table 18 shows the respondents' preference for the mode of ordering. It
showed that 54.66% chose over-the-counter transactions, which means that
customers prefer to order using this method. In this regard, the proponents
utilized a physical store for over-the-counter customers. In contrast, a Facebook
page for online methods and delivery was used to cater customers who prefers
to shop in one click away.
Table 19. Respondent’s response to a similar item that sells in Purok 5,

Esabo Road, Tiptip Tagbilaran City
Response Frequenc Percentage Rank
y
No 127 84.67% 1
If no, the place is somehow hidden and 83 55.33% 2
people rarely visited.
People only visit the place if there is a 38 25.33% 3
need
The place is not suitable for the 5 3.33% 4
business
The place is not good to visit 1 0.68% 5
Yes 23 15.33% 2
If yes, the location is ideal for the 10 6.67% 1
business
No competition in the area 8 5.33% 2
The place is suitable for the business 5 3.33% 3
Total 150 100.00%
Table 19 shows the respondents' responses regarding similar items which
were sold at Purok 5, Esabo Road Tiptip Tagbilaran City. From the data
gathered, 127 out of 150 respondents answered that there were no similar items
26
being offered in the area. This gave an advantage for the proponents to offer the
scented candles and pre-design tote bags as products of the business. However,
eighty-three (83) responded that the place was somehow hidden and people
rarely visited it. The proponents find it understandable since the place was not
fully developed before, but there are already new establishments built like Urban
Poor Association, Serenity Park, Tiptip public cemetery, and nearby businesses
present in the area. This gave another opportunity for the proponents to
implement the business in Purok 5, Isabo Road, Tiptip District, Tagbilaran City.
This shows that the proposed business was feasible to the target market
and this factor motivated the proponents to pursue the proposed business at
Purok 5, Esabo Road Tiptip Tagbilaran City Bohol.
Table 20. Willingness of the respondents to avail the product

Yes 144 96.00% 1
No 6 4.00% 2
Total 150 100.00%
Table 20 shows that out of 150 respondents, 144 from the total population
were willing to patronize the products when the business was established. This
data served as motivation for the proponents to pursue the business.
Furthermore, it was indication of a positive outcome in establishing a business
that provided benefits not just to the environment but also to the health of its
users.
27
Projected Demand
Table 21. Projected Demand for the Year 2022-2026

Projected Years Projected Increase %increase
Demand
2022 117,734 1,837 1.65%
2023 119,574 1,837 1.53%
2024 121,411 1,837 1.51%
2025 123,248 1,837 1.49%
2026 125,085 1,837 1.46%
Table 21 illustrates the projected demand for five years. There was an
increase of 1.65% for 2022, 1.53% for 2023, 1.51% for 2024, 1.49% for 2025 and
1.46% for 2026. The projected demand was derived by adding the historical
demand with the projected average increase.
Present Supply. An interview was conducted by the proponents to identify the
existing scented candle manufacturers and tote bag sellers in Tagbilaran City,
Bohol to acquire the estimated supply of the said products from the year 2017 to
2021. The owners presented the minimum estimated number of candles and tote
bags sold per year from 2017-2021.
Table 22. Supply of Candle Manufacturers in Tagbilaran, City, Bohol

(Average Supply per Year)
Year Candle Ambulant Dow Mars Total
Vendors Annual
Association Number of
Candles Sold
Numbers of candle sold
2017 7,495 5,735 13,372 26,602
2018 7,720 5,907 14,073 27,700
2019 7,952 6,867 14,495 29,314
2020 8,191 7,055 14,930 30,176
28
2021 8,437 7,267 15,377 31,081
Table 22 shows the data taken from the responses of the candle
manufacturing owners in Tagbilaran City, Bohol. The items offered by these
businesses were candles in a variety of sizes, colors and were contained in
glasses or aluminum base. This serves as the proponents' guide to determine the
potential market of the candle business establishments in the locality. According
to the competitors, high candle sales occur every month of May because of the
town fiestas in Bohol. As well as during the month of November due to the
celebration of All Saints Day and All Souls Day. The proponents found ways to
boost the sales during lean season such as posting updates on its Facebook
page, offering discounts and employ personal selling to convince a customer in
buying the product.
Table 23. Supply of Tote bags in Tagbilaran, City, Bohol

Year Tote Avenue Marfel Honculada Total
Annual
Number of
Number of Bags sold
Bags sold
2017 - - 144 144
2018 - - 158 158
2019 - - 174 174
2020 728 1,233 189 2,150
2021 907 2,045 204 3,156
Table 23 shows the data taken from the responses of the owners of
different tote bag shops in Tagbilaran City, Bohol. The items offered by these
businesses were plain and pre-design tote bags. This served as the proponents'
guide to determine the potential market of the tote bag business establishments
29
in the locality. As shown from the table above, Tote Avenue and Marfel have no
data for the years 2017 up to 2019, because the shops were still a year old.
Table 24. Supply Analysis of Scented Candles in Tagbilaran City, Bohol

from year 2017-2021
Year Actual supply Increase % Increase
2017 26,602
2018 27,700 1,098 3.96%
2019 29,314 1,614 5.50%
2020 30,176 862 2.85%
2021 31,081 905 2.91%
Average 28,975 1,120 3.80%
Table 24 shows the annual number of candles sold for the year 2017-2021
by candle manufacturers in Tagbilaran City, Bohol. The proponents noticed that
there was a consistent increase in the supply of candles. This served as the
basis for identifying the market characteristics of scented candles. This enables
the proponents to understand the supply trends and responses to changing
market and production variables. It also provides information that is critical in
developing effective procurement strategies, in the context of planning for
significant procurement.
Table 25. Supply Analysis of Tote bags in Tagbilaran City, Bohol for the
year 2017-2021
Year Actual supply Increase % Increase
2017 144
2018 158 14 8.86%
2019 174 16 9.19%
30
2020 2,150 1,976 91.90%

2021 3,156 1,006 31.87%
Average 1,126 1,370 35.45%
Table 25 shows the supply analysis of tote bags in Tagbilaran City, Bohol. It
is clearly shown from the table above that from the year 2017 up to 2021, there
was an annual increase in the actual supply. The highest increase in supply was
in 2020 with 91.90%. According to the supply study of tote bags in Tagbilaran
City, there was a significant possibility for the proponents to start a tote bag
business. Based on the table above, there was a low demand for tote bags in
Tagbilaran City during 2017 up to 2019. Despite this fact, there was a sudden
increase in demand of tote bags from 2020 up to 2021. Therefore, there was a
potential market for tote bag business in Tagbilaran City, Bohol.
Projected Supply
Table 26. Projected Supply of Scented Candle for the Year 2022-2026
Year Projected Increase %increase
Supply
2022 32,201 1,120 3.47%
2023 33,321 1,120 3.36%
2024 34,441 1,120 3.25%
2025 35,561 1,120 3.14%
2026 36,681 1,120 3.05%
Table 26 shows the projected supply of candles for the years 2022-2026
by using the arithmetic method based on the average increase from the past five
(5) years. The historical difference from 2017-2021 was four thousand four
hundred seventy-nine (4,479) divided by the total number of four (4) years. This
computation yielded an increase of one thousand one hundred twenty (1,120).

31
Table 27. Projected Tote Bag Supply for the Year 2022-2026
Year Projected supply Increase Percentage
2022 4,556 1,370 30.07%
2023 5,896 1,370 23.23%
2024 7,266 1,370 18.85%
2025 8,639 1,370 15.75%
2026 10,006 1,370 13.69%
Table 27 shows the projected demand for tote bag supply for the years
2022-2026 using the arithmetic method based on the average increase from the
past years 2017-2021. The historical difference from 2017-2021 was five
thousand four hundred eighty (5,480) divided by the total number of four (4)
years. By which, it gave a projected increase of one thousand three hundred
seventy (1,370) on its demand.
Projected Demand-Supply Gap
Table 28. Projected Demand Supply Gap Analysis of candle manufacturers

in Tagbilaran City, Bohol from (2022-2026)
Expected
Demand-
Year Demand Supply Proponents
Supply Gap
Capacity
2022 117,734 32,201 85,533 85,533
2023 119,574 33,321 86,253 86,253
2024 121,411 34,441 86,970 86,970
2025 123,248 35,561 87,687 87,687
2026 125,085 36,681 88,404 88,404
Table 28 explains the projected demand-supply gap analysis wherein the
expected demand for the year 2022 is 85,533, for 2023 is 86,253, for the year
2024 is 86,970, 87,687 for the year 2025, and 88,404 for the year 2026
respectively.
32
This projected demand-supply analysis showed that the scented candle products
persisted the demand for scented candles in the market. Despite constraints and
unavailability of services and resources, the proponents were able to address
and met the growing demand for scented candles. This demands the effective
use of strategic marketing.
Table 29. Projected Demand Supply Gap Analysis of Tote Bags in

Tagbilaran City, Bohol from (2022-2026)
Expected
Demand-
Year Demand Supply Proponents
Supply Gap
Capacity
2022 117,734 4,556 113,178 113,178
2023 119,574 5,896 113,678 113,678
2024 121,411 7,266 114,145 114,145
2025 123,248 8,639 114,609 114,609
2026 125,085 10,006 115,079 115,079
Table 29 explains the projected demand-supply gap analysis. With this, the
expected proponent’s capacity for the year 2022 is 113,178, for 2023 is 113,678,
for the year 2024 is 114,145, 114,609 for the year 2025 and 115,079 for the year
2026 respectively. The projected demand-supply gap analysis indicated that the
tote bag product is still in demand on the market. Despite constraints and
unavailability of services and resources, the proponents were able to address
and meet the growing demand for tote bags. This necessitates the effective use
of strategic marketing.
Market Share Analysis
The market share of each product is computed based on the formula below.
Proponents Production Capacity

___________________________________________ x 100
Competitors Supply Capacity + Proponents Production Capacity
33
Table 30. Market Share of Scented Candles

Year (A) (B) (A+B) Market
Competitors Proponents SUM Share
Supply Production
Capacity Capacity
2022 32,201 85,533 117,734 72.64%

2023 33,321 86,253 119,574 72.13%
2024 34,441 86,970 121,411 71.63%
2025 35,561 87,687 123,248 71.14%
2026 36,681 88,404 125,085 70.67%
Average 34,217 87,570 121,787 71.64%
Table 30 presents the market share for the years 2022-2026.
Consequently, 2022 got 73.32 %, 72.13% for 2023, 71.63% for 2024, 71.14% for
2025 and 70.67% for 2026 respectively. The average percentage market share is
71.64%
To establish whether the scented candle product's demand will exist in the
future, a market survey and market size computation were required. These
figures were crucial in determining whether the demand for scented candles was
real and more likely to continue in the coming years. From the computed average
market share of 74.16%, this conveyed that offering the scented candle products
in the market was desirable.

34
Table 31. Market Share of Tote Bags

Year (A) (B) (A)+(B) Market
Competitors Proponents SUM Share
Supply Capacity Production Capacity
2022 4,556 113,178 117,734 96.13%
2023 5,896 113,678 119,574 95.06%
2024 7,266 114,145 121,411 94.01%
2025 8,639 114,609 123,248 92.99%
2026 10,006 118,079 125,085 94.39%
Average 7,333 114,754 121,410 94.51%
Table 31 presents that the market shares for the year 2022 was 96.13%,
95.06% for 2023, 94.01% for 2024, 92.99% for 2025 and 94.89% for 2026. The
average percentage market share was 94.51%.
The market analysis provided information in defining the customer
competitors, and industry within the market. The result of the survey helped the
proponents unleash business potential by employing the best possible strategies
and effective marketing programs to get the right market positioning.
There was a huge opportunity for the proponents to fill in by looking at the
projected market share. This conveyed that offering the pre-design tote bags in
the market was desirable.
B. Marketing Program
Competitors
The tables below display the marketing programs used by competitors.
The data gathered were the results based on observation and inquiry made by
the proponents.
35
Table 32. Marketing Program of Candle Manufactures in Tagbilaran City,

Bohol
Candle Vendors Ambulant Dow Mars
Personal selling or face-to- Personal selling or face- Offers free delivery,
face selling in which one to-face selling in which they also upload
person who is the one person who is the videos in YouTube to
salesman tries to convince salesman tries to promote their products.
the customer in buying a convince the customer in They are the one of
product. buying a product. candle supplier in most
mall Tagbilaran City.
They also give discounts They also give discounts
every time the customer every time the customer
asks for a possible asks for a possible
discount. The competitors discount. The competitors
also used tarpaulin which also used tarpaulin that
has a significant meaning has significance meaning
for every color of the of every color of the
candles. candles.
Offers product bundling. A Offers product bundling.

bundle that consists of 9 A bundle that consists of
colored candles - Blue, red, 9 colored candles - Blue,
green, white, purple, pink, red, green, white, purple,
orange, yellow, brown, that pink, orange, yellow,
signifies Faith, Love, brown, that signifies
success, protection, hope, Faith, Love, success,
health and happiness. protection, hope, health
and happiness. The
same with candle
vendors, because
Ambulant are also selling
in cathedral particularly
outside the church.
36
Table 33. Marketing Programs of Tote Bag Manufacturers and Resellers in

Tagbilaran City
Marfel Honculada Tote Avenue
Selling thru a Facebook Offers discounts to Also use Facebook in
Page, where in the selected customers, promoting their item, they
descriptions and price of specifically those who are also give discount to
the tote bags are posted. considered as regular those who wants to be
buyers of the tote bags. their resellers.
Offers free shipping
nationwide with a Personal or Direct selling.
minimum purchase of 50
pieces of bags, it also
gives a discount to those
who wants to be their
reseller.
Mass Media Utilization

37
Figure 1. Light and Carry Official Facebook Page
The proponents created a Facebook Page for the customers to have an
easy access with the business’ products. The Facebook page had the important
details, location, contact number and the operating business hours. The business
operates from Monday-Sunday and the opening hours was at 8:00 am and until
5:00 pm.
Figure 2. Light and Carry Discount Coupons

38
During peak season, the proponents offered a 25% discount coupon for a
minimum purchase of Php299.00 and these coupons were available from
November to December only. The proponents believed that this strategy
enhanced the sales of the business during these months.
A 5% discount coupon were also offered every month to the first ten (10)
customers who gave feedbacks and reviews about the business. These coupons
also helped attract existing customers to patronize Light and Carry’s products.
Figure 3. Light and Carry Tarpaulin
The proponents created a tarpaulin that was displayed outside the store in
order for the customers to easily view the products offered by Light and Carry.
The product photos, the location of the store, Facebook page and mobile
numbers were indicated on the tarpaulin so that customers can get an easy
access. Through this tarpaulin, it raised awareness among the customers about
the existence of the business. The proponents believed that this marketing
39
technique provided a great platform to promote the business and reach wider
audience that does not have access to the internet.
Marketing Strategies
Proponents promoted the business online through a Facebook page,
discount coupons, and tarpaulins to reach more customers. Nowadays, it is a
necessity to use various activities, programs, and strategies as a way of
informing and promoting the product or business to the market. It is not only
enough to have the capital and resources in establishing a business. The
proponents set goals to have strategic sales that fit to the products' strengths and
characteristics.
The proponents also utilized charm pricing and cost-plus pricing strategy.
The markup was 20% for each product. Cost plus pricing ensured that the full
cost of creating the product was covered, allowing the mark up to ensure a
positive rate of return and enough to cover any expenses that the proponents
incurred during the production.
A summary of the marketing programs that were applied by the business
are presented on Table 34.
Table 34. Marketing Programs of the Proposed Business

Market Program Description
Facebook Page  This Facebook page was intended to promote

the product of the proposed business Light
and Carry. The Facebook page was used to
post pictures, updates and description of the
40
business-like business hours, location, and

mode of delivery and the price list of the
products.
Discount Coupons  A 5% discount every month to the first ten (10)
customers who gave feedbacks and reviews
about the business.
 A 25% discount with a minimum purchase
amount of (Php299.00) during peak season.
These coupons were available during the
month of November and December.
Tarpaulin  This was used to draw customer’s attention,
as well as the attention of by passers along
the area. The tarpaulin includes the
proponents’ contact information, the store’s
address, Facebook page and the products
details.
Table 35. Summary of Advertising and Promotional Cost

Promotional Description Number of Unit Cost Semi-Annual
Tool particulars (in Php) Estimated
Cost
(in Php)
Tarpaulin 2×4ft 1 pcs. 280.00 280.00
Coupons 3 ¼h x8 10 pcs. 5.00 50.00
½ w (inches)
Total Estimated cost 330.00
The table shows the summary of advertising and promotional costs which
were used in promoting the products of the business. The proponents only used
two pieces of tarpaulins, a Facebook page, and discount coupons for the entire
implementation. The data above was good for six months of operation.
41
CHAPTER III
TECHNICAL STUDY
This chapter tackles the technical aspect of the study. It contains the
product and service description, business process flow diagram, production plan,
business schedules, store equipment and supplies, furniture and fixtures,
maintenance supplies, first aid supplies, location and building of the proposed
business.
Location includes vicinity map, map of municipality and location map of
the proposed business. The building includes the front view perspective of the
business, cost of estimate, and the floor plan layout. Furthermore, this chapter
also includes the factory equipment and supplies, legal requirements to operate
42
the proposed business, basic utilities, and waste disposal, which were
implemented in the proposed business.
A. Product Description
The proposed business offered scented candles and pre-designed tote
bags in different scents, designs, and sizes that lead to the satisfaction of the
target customers. These products provide many benefits to its users as well as to
the community. The proponents come up with an idea to provide a product that
lessen the environmental stress and help diminish waste in the environment.
The table below shows the product offered by the business.
Table 36. Products of the Business

Price
Products Description
(In Php)
Scented Candles 49.00 (4 oz.) The scented candles were made out
of natural ingredients. The wax used
79.00 (6 oz.) was beeswax, and container of the
candle was made out of bamboo. The
119.00 (8 oz.) proponents offered four scents; these
were vanilla, lavender, grapefruit and
129.00 (10 oz.) peppermint. It comes in four different
sizes (4 oz., 6 oz., 8 oz. and 10 oz.).
Scented Candles can be used within
a span of 6 to 12 months.
Pre-design Tote Bags 160.00(Large) The pre-designed tote bags were

made out of canvas material with
130.0(Medium) printed designs. Totes bags were the
category of bags that have parallel
handles that emerge from the inside
43
105.00 (Small) of the bag. They’re usually large and

were either open (most common) or
fastened at the top. The small size
had a diameter of 10x12”. While the
medium size was 12x14” and the
large size was 13.5x16”.
To reduce the labor and costs of

printing the materials, the production
of pre-designed tote bags comes from
outsource.
44
B. Business Process Flow Diagram
Figure 4. Sales Process Flow Diagram of the Business

45
Sales Flow Description
The proponents offered two purchase options for the customers when
placing orders. The options were over-the-counter and online transactions using
an official Facebook page.
For over-the-counter, the display of all available items was visible to the
customers. The customers can choose which scented candles and pre-design
tote bags to buy. Once the customer confirms and finalizes the orders, the
products are prepared for packaging and quality control checks. This process
was to ensure that the product details were correct and that the packaging met
the standards set by the business. Payments through cash were made first
before handing over the items to the customers.
For online transactions, customers visited the official Facebook page of
Light and Carry and made an inquiry. For every inquiry, the customers were
given the product list available. Once the customer decided to buy, the
customer’s order details were collected. Once the customer confirms and
finalizes the orders, the proponents then allow the customers to decide whether
to have the products delivered or for pick-up from the store. If the customers opt
for delivery, the proponents collect the recipients’ delivery information such as
the name of the recipient, date and time of delivery, and the respective delivery
address. For pick-up, the proponents provided the store location details as a
guide for the customers on where to pick-up the items. Payments were made first
via Gcash before giving the invoice and releasing the products ordered.
46
Lastly, customers may leave feedback and reviews on the official Facebook
page of the business to make room for improvements. The first top ten (10)
customers of the month who gave feedback and online reviews were given a 5%
discount coupon, which they were allowed to use on their next purchase. The
proponents believe that a customer’s opinion matters in ensuring quality service.

47
Purchase Process Flow
Figure 5. Purchase Flow Diagram for Tote Bag and Scented Candles
48
Purchase Flow Diagram Description
In purchasing the supplies and raw materials needed for the business, a
regular review and inspection of the inventory level were conducted by the
proponents. This was to assess whether the supplies had reached the re-
ordering point. If the inventory level was still enough for the business, there was
no need to make a purchase. On the other hand, if the inventory level reached
the re-ordering point, the proponents then gathered all the selected sizes,
designs, and raw materials needed to be ordered. After listing, the proponents
made a price estimate as to the total cost to be incurred. After the estimation was
the generation of a purchase request for budget allocation. Once the budget was
approved, the proponent sent the order details to the supplier by filling up the
supplier’s order forms. Once the suppliers confirmed the orders by sending an
invoice, payments were then made by the proponents. Tracking of shipped
orders was done regularly by the proponents. An average of one-week of
shipment time was experienced in receiving the items from the suppliers. After
that, the ordered items are placed in a safe place for warehousing and storage.
49
C. Production Plan
Figure 6. Scented Candle Production Plan of the Business
The production plan of the business was made to venture the business
operationally. Purchasing of raw materials needed for production was done first.
Once these items were purchased, the raw materials were segregated and
50
equipment preparation and inspection were done. This step was taken to ensure
the overall success and safety of the production. If both the raw materials and
equipment pass the inspection, the process of making the scented candle takes
place. The production starts by melting the beeswax using a double boiler. The
melted beeswax was mixed with essential oils before it was poured into the
bamboo jars and underwent the process of molding and cooling. Once cooled,
the finished products were subjected to proper packaging and quality inspection
to ensure standardization and uniformity for controlling the product quality by
comparing them with the standards and specifications. Lastly, the finished
product was transferred to a safe place for proper storage.
Raw Materials for Scented Candle Production
The following schedules are the estimated production and ordering costs
per batch of scented candles and pre-design tote bags.
Table 37. Raw Materials Inventory of Scented Candles

Unit Cost Total Cost Per
Materials Quantity Unit (In Php) Period (In Php)
Beeswax 24 kg 400.00 57,600.00
Candle Wick 160 pcs 1.42 1,363.20
Lavender Essential Oil 3 bottle 160.00 480.00
Vanilla Essential Oil 3 bottle 160.00 480.00
Grape Fruit Essential
Oil 3 bottle 180.00 540.00
Peppermint Essential
Oil 3 bottle 160.00 480.00
Total Cost of Raw Materials Inventory 60,943.20
51
Table 37 shows the list of raw materials inventory for the production of
scented candles. The procurement of these materials was semi-annually. The
total estimated cost present is good for six (6) month period.
Cost Allocation for Scented Candles
In order to equally allocate the raw material cost and overhead cost of each
product variety for scented candles, the computation of unit cost was divided into
two (2) ways. The cost allocation of common ingredients and cost allocation of
unique ingredients.
For the cost allocation of common ingredients, it was based on the different
sizes of scented candles specifically, 4oz, 6oz, 8oz, and 10oz. The computations
of unit cost per common ingredient for each size of scented candles were
illustrated on the following tables below.
Table 38. Cost of Common Ingredients for 4oz
Unit Cost Total Cost

Item Quantity Unit
(Php) (Php)
Beeswax 0.8 kg 400.00 320.00
Candle Wick (60 pcs) 10 pcs 1.42 14.20
Bamboo 10 pcs 1.50 15.00
Total Raw Material Cost 349.20
Overhead Costs
Firewood 0.40 bundle 15.00 6.00
Paper Bag 10 pcs 0.75 7.50
Shipping Fee (120.00 divide by 4 variants) 30.00
Total Overhead Cost 43.50
Total Common Costs 392.70
Divide by: Yield pcs 10
Common Costs per yield 39.27
52

Unit
Item Quantity Unit Total Cost
Cost
Beeswax 1.3 kg 400.00 520.00
Bamboo 10 pcs 1.50 15.00
Overhead Costs
Shipping Fee (120.00 divide by 4 variants)
Divide by: Yield 10

Unit
Item Quantity Unit Total Cost
Cost
Beeswax 1.6 kg 400.00 640.00
Bamboo 10 pcs 2.00 2.00
Overhead Costs
Shipping Fee (120.00 divide
by 4 variants) 30.00
Divide by: Yield 10
53

Quantit Unit Total
Item Unit
y Cost Cost
Beeswax 2.3 kg 400.00 920.00
Bamboo 10 pcs 2.50 2.50
Overhead Costs
Shipping Fee (120.00 divide by
4 variants) 30.00
Divide by: Yield 10
Tables 38 to 41 shows the lists of estimated raw materials and overhead
which were needed for the production of scented candles. The proponents
produced one hundred-sixty (160) scented candles per batch, it is composed of
four (4) sizes for each scent. In every size, it contains different amounts of
ingredients used and every size had ten (10) units of candles. This helped the
proponents to price accordingly the product. The production occurred once a
week only.
For the cost allocation of unique ingredients, it was based on the different
scents or essential oil applied in different sizes. The proponents utilized four (4)
candle scents, namely: vanilla, lavender, peppermint and grapefruit. The
computations of unit cost per unique ingredient and computation of cost-per-unit
of each type of scented candles were illustrated on the following tables.

54
Table 42. Cost of Scented Candle-Vanilla Scent

Unit Total
Quantit
Item Unit Cost Cost
y
(Php) (Php)
160.0
Vanilla-Essential Oil (30 ml) 0.25 ml 0 40.00
Total Costs for Vanilla 40.00
Divide by: Number of Vanilla
Produced 40
Cost per unit of Vanilla 1.00
Add: Common Cost per yield
4oz 39.27
6oz 59.27
8oz 69.97
10oz 98.02
Total Costs per unit of Vanilla
4oz 40.27
6oz 60.27
8oz 70.97
10oz 99.02
Table 43. Cost of Scented Candle-Lavender Scent

Unit Total
Quantit
Item Unit Cost Cost
y
(Php) (Php)
160.0
Lavender-Essential Oil (30 ml) 0.25 ml 0 40.00
Total Costs for Lavender 40.00
Divide by: Number of Lavender
Produced 40
Cost per unit of Lavender 1.00
4oz 39.27
6oz 59.27
8oz 69.97
10oz 98.02
Total Costs per unit of Lavender
4oz 40.27
6oz 60.27
8oz 70.97
10oz 99.02
55
Table 44. Cost of Scented Candle-Grapefruit Scent

Unit Total
Item Quantity Unit Cost Cost
(Php) (Php)
Grapefruit-Essential Oil (30 ml) 0.25 ml 180.00 45.00
Total Costs for Grapefruit 45.00
Divide by: Number of Grapefruit
Produced 40
Cost per unit of Grapefruit 1.13
4oz 39.27
6oz 59.27
8oz 69.97
10oz 98.02
Total Costs per unit of Grapefruit
4oz 40.40
6oz 60.40
8oz 71.10
10oz 99.15
Table 45. Cost of Scented Candle-Peppermint Scent

Unit Total
Quantit
Item Unit Cost Cost
y
(Php) (Php)
160.0
Peppermint-Essential Oil (30 ml) 0.25 ml 0 40.00
Total Costs for Peppermint 40.00
Divide by: Number of Peppermint
Produced 40
Cost per unit of Peppermint 1.00
4oz 39.27
6oz 59.27
8oz 69.97
10oz 98.02
Total Costs per unit of Peppermint
4oz 40.27
6oz 60.27
8oz 70.97
10oz 99.02
56
Tables 42 to 45 shows the computation of the final unit cost for scented
candles. The proponents used separate tables for every scent because it helped
the proponents to properly allocate the product cost incurred and get the
acquired amount needed to produce each kind of scented candles.
In setting up the selling price, a mark-up of 20% and price adjustments for
charm pricing were applied. As a result, the selling prices of each scented
candles for 4oz, 6oz, 8oz and 10oz sizes were P49.00, P79.00, P119.00 and
P129.00 respectively.
The computation for the selling price are presented below;
For 4oz scented candles in all scents.

Unit Cost 40.27
20% mark-up based on cost 8.05
Adjustment for Charm Pricing 0.68
Selling Price 49.00
Unit Cost 60.27
Selling Price 79.00
Unit Cost 70.97
Selling Price 119.00
Unit Cost 99.02
57
Cost Allocation for Pre-Designed Tote Bags
In obtaining the pre-designed tote bags, the proponents chose the
concept of buy and sell. The proponents procured the products from an
outsource supplier who supplies bulk quantities of pre-design tote bags at
affordable prices. The frequency of ordering the pre-design tote bags was done
once every two weeks which included ten (10) pieces per size of pre-design tote
bags or a total of thirty (30) pre-design tote bags per order.
In order to equally allocate the direct cost incurred in procuring the pre-
design tote bags, the computation of unit cost per bag was divided into two (2)
ways. These include the allocation of the common cost incurred and determining
wholesale prices as the basis in setting up the selling price.
For the allocation of common cost, it was equally divided into thirty (30)
which represents the number of pre-design tote bags per batch of order.
Table 46. Overhead Cost per unit of Tote bag
Overhead Cost Total Cost (Php)

Shipping Fee 150.00
Divide by: Units Ordered 30
Overhead Cost per unit of Tote bag 5.00
To complete the cost allocation of each pre-design tote bag, the wholesale
prices were obtained by the proponents from the supplier. A minimum of ten (10)
pieces of tote bags per batch of order were needed to avail the said price. The
58
respective computation for per-unit cost of the pre-design tote bag is shown on
the next table.
Table 47. Cost of Tote Bag

Small Medium Large
Wholesale cost per Tote Php 78.00 Php 90.00 Php 102.00
Bag
Add: Overhead cost per 5.00 5.00 5.00
unit
Total cost per Tote Bag Php 83.00 Php 95.00 Php 107.00
In setting up the selling price, a mark-up of 20% and price adjustments for
charm pricing were also applied. As a result, the selling prices of pre-design tote
bags were P105.00 for small, P130.00 for medium and P160.00 for large size
respectively. The computation for the selling price are presented below;
For small size pre-design tote bags

Unit Cost 83.00
For medium size pre-design tote bags
Unit Cost 95.00
For large size pre-design tote bags
Unit Cost 107.00
59
D. Business Schedules
Table 48. Schedule of Duties and Responsibilities

Members Week 1 Week 2 Week 3 Week 4
Balansag, E. C C C C
Baron, MJ. D D D D
Ladra, A. B B B B
Opcinal, C. A A A A
LEGEND:
A. Manager
B. Cashier/Bookkeeper
C. Purchaser/Delivery
D. Candle Maker/ Maintenance/Cleaner
Business Hours
The business operates for eight (8) hours a day starting from 8:00 am to
5:00 pm from Monday to Sunday. The proponents open the store at 7:00 am to
allow enough time for preparation and by 8:00 am the store was open for
business. By 5:00 pm, the store stops accumulating orders and closes at exactly
6:30 pm in order to give ample time in cleaning the store.
Delivery schedule
The delivery schedule of the business Light and Carry is done every day
between 8:30am to 5:00pm. The proponents set a minimum purchase amount of
two hundred-fifty pesos (P250.00) and additional fifteen pesos (P15.00) for every
60
kilometer from the store to the recipient. With this, the proponents were able to
manage the delivery transaction between customers and owners.
E. Office Supplies
Table 49. Office Supplies Expense

Unit Cost Total
Item Quantity Unit
(Php) (Php)
Ball pen 10 pcs 6.25 62.50
Liquid eraser 3 pcs 18.00 54.00
Record Book 1 pcs 29.00 29.00
Scotch tape 4 pcs 15.00 60.00
Thank you sticker 6 pcs 15.00 90.00
Bulb 2 pcs 90.00 180.00
Mirror 1 pcs 100.00 100.00
Total-Office Supplies Expense 575.50
The following office supplies were procured by the business such as ball
pens, liquid erasers, scotch tape, record book, thank you sticker, light bulb, and
mirror. The total cost presented is good for the six (6) month period.
F. Factory Tools and Supplies
Table 50. Factory Tools and Supplies

Unit
Total
Item Quantity Unit Cost
(Php)
(Php)
Candlewax melting pot 4 pcs 360.00 1,440.00
Wick centering/holder 10 pcs 15.00 150.00

Spatula 2 pcs 30.00 60.00
Total-Factory Tools and Supplies 1,650.00
61
Table 50 shows the factory tools and supplies that were used in the
production of scented candles. A candle wax melting pot was used to melt the
beeswax, a wick centering or holder was used to center the candle’s wick and a
spatula was used to stir the wax while melting it in the double boiler pot. The
frequency of buying wick centering or holder and spatula was every six (6)
months. Candlewax melting pot was depreciated on a straight-line basis with an
estimated useful life of two and a half (2.5) years.
G. Furniture and Fixtures
Table 51. Furniture and Fixtures
Unit Cost Total

Item Quantity Unit
(Php) (Php)
Wooden Cabinet shelf 1 pc 1,710.00 1,710.00
Ceiling Fan 1 pc 575.00 575.00
Total- Furniture and Fixtures 2,285.00
Table 51 shows the details of furnitures and fixtures that was used by the
business. Wooden cabinet shelf and ceiling was procured and depreciated on a
straight-line basis with an estimated useful life of five (5) years.

62
H. Maintenance Supplies
Table 52. Maintenance Supplies Expense
Unit Cost Total

Items Quantity Units
(Php) (Php)
Trash bins 3 pcs 115.00 345.00
Trash Bags 6 packs 30.00 180.00
Feather Duster 1 pc 65.00 65.00
Broom and dustpan set 1 sets 120.00 120.00
Total– Maintenance Supplies 710.00
The table above shows the maintenance supplies of the business. In order
to prolong the lifespan of the equipment and to keep the cleanliness inside the
stall. These include cleaning materials such as trash bins, trash bags, feather
duster, and a set of brooms and dustpan that were procured semi-annually.
I. First Aid Kit
Unit Semi-annual
Total Cost
Items Quantity Unit Cost Cost
(Php)
(Php) (Php)
Cotton-Big 3 packs 20.00 60.00 120.00

Alcohol 1 bottles 81.00 81.00 486.00
Betadine 2 bottles 90.00 180.00 360.00
Band Aids 2 packs 64.00 128.00 256.00
Water Gel 2 tubes 186.00 372.00 372.00
OTC Drugs 10 pcs 5.00 50.00 100.00
Total Estimated Cost – First Aid Supplies 1,694.00
Table 53. First Aid Supplies Expense
Accidents can happen at any time, and immediate attention is always
necessary. Having a first aid kit was meant to take care of employees and
63
customers during emergencies or calamities. It can make assurance that
employees are well taken care of. A first aid kit provides the initial medication
before the injury or a burn gets worst. Water gel, cotton, alcohol, band-aid was
procured semi-annually. Over-the-counter (OTC) medicines were procured
quarterly while alcohol was procured monthly.
J. Location
The business Light and Carry is situated nearby Tiptip Public Cemetery
and Serenity Park. Proponents chose this location based on many factors
including population density in the neighborhood, by passers who visited the
cemetery and to the park, visibility and convenient access. As a result, the
proponents were able to choose a location with higher level of potential buyers.
These factors suggested a great advantage for the proponents to establish the
business in this location. Indeed, good location decisions can significantly boost
the long term performance of a business.
Description of the Location
The business location is nearby the Serenity Park at approximately 3.1
kilometers of Purok 2, Casa, Tiptip and approximately 2.3 kilometers of Purok 3,
Cabawan Tagbilaran, where there are a lot of people go. The location is also
near a catholic church wherein people can buy candle products. The location
was chosen because the feasibility of its location was clearly identified by the
proponents.
64
Figure 7. Vicinity Map of Light and Carry

65
Figure 8. Map of the City of Tagbilaran

66
Figure 9. Map of the Location of the Business
K. Building
The proponents constructed a stall for displaying the products. The stall
gave the opportunity to showcase the scented candles and pre-design tote bags
67
to a highly targeted audience. The stall was located on the right side of the
highway. This gave easy access and high visibility to the customers to come in
the store. It was also a place where most people of all ages live and pass by. On
this, it made the proponents sell easier.
Stall Description and Layout
The stall layout of the business is measured by 7ft × 6ft, 6ft on right and
left sides, and 7ft on the front backside. Inside the store, was the display area of
the products. The back side of the stall was the entrance and exit.
The proponents used a 20-square meter lot to construct a stall that fits the
exact number of scented candles and pre-design tote bags to be displayed. To
reduce the estimated building cost, one of the proponent’s father is a carpenter
and offered help in constructing the store.

68
Figure 10. Stall Lay-out of the Business

69
Stall Perspective
Figure 11. Stall Perspective of the Business

70
Cost Estimate
Table 54. Stall’s Cost Estimates for the Proposed Business

Unit Cost Total Cost
Item Quantity Unit
(Php) (Php)
Amakan 2 roll 250.00 500.00
Nail size #4 1.2 kg 75.00 112.50
Nail size #2 1 kg 50.00 50.00
Nail size #1 1 kg 35.00 35.00
Plywood 1 pc 450.00 450.00
Dospurdos 8ft 10 pcs 65.00 650.00
Bamboo 1 bundle 230.00 230.00
Total Estimated Costs – Stall 2,027.50
Table 56 shows the list of materials needed for building the business stall.
To reduce the cost of building, the proponents decided to use bamboo, plywood,
and amakan as the main structure. Bamboo was easier to transport and cheaper
compared with other materials. It was an environmental-friendly construction
material and did not cause pollution. The useful life of the stall was five (5) years
and depreciated on a straight-line basis.
L. Legal Requirements
The proponents complied with all the legal requirements in establishing
the business. It was very important to secure the essential legal requirements to
avoid damage on public trust and the reputation of Light and Carry.
71
Table 55. Permits and Licenses Expense

Unit Annual
Total
Items Quantity Unit Cost Cost
(Php)
(Php) (Php)
Barangay Clearance 1 pcs 60.00 60.00 120.00
Business Permit 1 pcs 200.00 200.00 200.00
Community Tax 1 pcs 50.00 50.00 50.00
DTI 1 pcs 200.00 200.00 200.00
Police clearance 1 pcs 180.00 180.00 180.00
Total-Permits and Licenses 750.00
M. Basic utilities
Table 56. Utilities Expense
Monthly Cost Semi-annual Cost

Items
(Php) (Php)
Bohol Water Utilities Inc. 50.00 300.00
Bohol Electric Cooperative 150.00 900.00
Total Estimated Cost – Utilities Expense 1,200.00
Table 57. Transportation Expense

Items Monthly Cost Semi-Annual Cost
(Php) (Php)
Transportation 300.00 1,800.00
Total-Transportation Expense 1,800.00
Table 58. Communication Expense

Items Monthly Cost Semi-Annual Cost
(Php) (Php)
Mobile load 300.00 1,800.00
Total-Communication Expense 1,800.00
72
N. Waste Disposal
To establish proper waste disposal, the proponents provided plastic bags
inside the trash bins. This is not only to prevent littering but also to give
customers an easy way to dump the garbage. The proponents promoted proper
waste disposal through segregation. The proponents chose trash bins that had
labels that were easily accessible and enable the customers to consistently place
trash or material for recycling in the right container. The personnel in duty for that
specific day was the one responsible in disposing the garbage before its closing
time.
CHAPTER IV
ORGANIZATION AND MANAGEMENT
This chapter focuses on the duties and responsibilities among the
business partners that were formulated clearly and precisely according to the
proponents’ effectiveness on a certain duty. To attain such, the proponents were
able to plan activities that may result in productive and competitive industry
through effective human resource management, financial capability, scheduling,
and appropriate technology management.
A. Forms of Ownership
Light and Carry is a sole proprietorship type of business. The four (4)
members contributed the same amount of capital in establishing the business.
The group members were: Emelie Balansag, Mary Joy Baron, Angelica Ladra
and Cresavel Opcinal. It was Cresavel Opcinal who was the one who registered
the business name Light and Carry with the Department of Trade and lndustry
(DTI). Working together as a group was not only about the money but also for the
physical aspect and effort in putting up a business.

76
B. Organizational Structure
The chart shows the organizational structure of the relevant job positions for the business.
Manager
Purchaser/Delivery
Candle Maker
Maintenance/Cleaner
Bookkeeper/Cashier
Figure 12. Organizational Structure of the Business

77
C. Responsibility Matrix
Table 59. Responsibility Matrix of the Business

Position Qualification Responsibility
Manager Must be college graduate at Responsible for
any business-related planning, leading,
course. controlling, and
supervising his/her staff.
Flexible, trustworthy and
has good leadership skills. Responsible for overall
operations of the
business.
Bookkeeper/Cashier Must be college graduate at Responsible for records
any business-related of all business
course. transactions.
Must have relevant Responsible for updating

knowledge in accounting or and maintaining the
bookkeeping. relevant financial
statement and records of
Honest and must have the business.
knowledge about numbers
and calculation Responsible for
managing customer’s
payments and other
relevant cash
transactions.
Purchaser/Delivery Must be a SHS graduate or Responsible in
college level at any negotiating policies and
business related-course. contracts with various
suppliers.
Knows to handle quick and
thoughtful decisions on Responsible in
behalf of the business and monitoring stock levels
have the capacity to know and verify purchase
how to estimate the budget. requisitions.
Honest and skeptic. Responsible in develop

purchasing strategies
and identify buying
trends to keep the
business profitable
Maintenance/Cleaner Must be a High school or Responsible for proper
Senior High graduate. and good waste
disposal.
76
Has the ability to maintain

focus while working Responsible in reporting
individually and know how to a manager for issues
to maintain the cleanliness in terms of repairs and
of the store. damages that needs
immediate action.
Candle Makers Must be a High School Selecting and preparing
graduate. wax for dipping
containers.
Previous experience as a
Candle Maker. Trimming and dyeing
candles to desired
In-depth knowledge of specifications.
candle waxes and their
properties especially in Grading candles
beeswax. according to design,
size, and color.
Creating candle shapes

and color designs.
D. Total Labor Requirements
Table 60. Total Labor Requirements of the Proposed Business

Job Description Monthly Allowance Semi-Annual
(Php) Allowance
(Php)
Manager 150.00 900.00
Bookkeeper/Cashier 150.00 900.00
Purchaser/Delivery 150.00 900.00
Maintenance/Cleaner 150.00 900.00
Candle Makers 150.00 900.00
Total-Personnel Allowances 750.00 4,500.00
77
CHAPTER V
FINANCIAL PLAN
This study shows the project's different estimations, and assumptions
particularly for revenue and expenses, sources of financing, and the projected
financial statements namely the projected income statement, projected statement
of financial position, projected cash flows, and assessments in order to determine
the business capacity to create revenue.
A. Major Assumptions
1. Gross Sales in units will increase by 3% semi-annually. All sales are in
cash. Allowance for sales discount is 3% of gross sales per period.
2. Purchases are expected to increase by 3% semi-annually until to the fifth
period.
3. Cost of Good is derived by multiplying unit costs to the number of goods
sold per period.
4. Finished Goods Ending Inventory is derived by subtracting the cost of
goods sold from the amount of purchases per period.
5. Production occurs once a week for scented candles and orders for pre-
design tote bags will be twice a month. The following yields of each
product will be the following.
 Scented Candles: 40pcs per size per batch of production.

78
 Tote Bags: 10pcs per size per batch of orders.
Purchases will increase 3% per year
6. Utility expenses will increase by 2% every period.
7. Maintenance expenses will increase by 2% semi-annually.
8. Office Supplies are fully consume every period. It is expected to increase
by 2% semi-annually.
9. 10% of the semi-annual first aid supplies will be used and expensed.
Semi-Annual First Aid Supply = Php1, 694.00
10. Cost of permits and licenses will be fixed for the next proceeding years.
Permits and Licenses = Php 750.00
11. Personnel receive a fixed monthly allowance of Php 150.00
No. of personnel: 5
12. Factory tools and supplies are treated as outright expenses per period. It
is expected to increase by 2% semi-annually.
13. Promotion and advertising expenses will be incurred every month. It is
estimated to increase by 2% semi-annually.
14. Transportation and communication expenses are incurred every month
and is expected to increase by 3% semi-annually.
15. Straight-line method will be used to compute for the Depreciation. The
proponents will determine the asset’s useful life and its salvage value.
16. The time period of the financial statements is semi-annual. Period 1 is
from July to December. The business accounting period starts from
January and closes its financials by the end of December.

79
Table 61. Sales Forecast for Period 1
Expected
Expected
Selling Sales for
Product Particulars Demand for
Price Period 1
Period 1 (in units)
(Php)
Vanilla
4oz 250 49.00 12,250.00
6oz 250 79.00 19,750.00
8oz 250 119.00 29,750.00
10oz 250 129.00 32,250.00
Lavender
4oz 250 49.00 12,250.00
6oz 250 79.00 19,750.00
8oz 250 119.00 29,750.00
10oz 250 129.00 32,250.00
Grapefruit
4oz 250 49.00 12,250.00
6oz 250 79.00 19,750.00
8oz 250 119.00 29,750.00
10oz 250 129.00 32,250.00
Peppermint
4oz 250 49.00 12,250.00
6oz 250 79.00 19,750.00
8oz 250 119.00 29,750.00
10oz 250 129.00 32,250.00
Tote Bag
Small 100 105.00 10,500.00
Medium 100 130.00 13,000.00
Large 100 160.00 16,000.00
Total Sales for
Period 1 415,500.00
80
Table 62. Forecasted Sales in Units for Five Periods

Product Particulars Period 1 Period 2 Period 3 Period 4 Period 5
Vanilla
4oz 250 258 265 273 281
6oz 250 258 265 273 281
8oz 250 258 265 273 281
10oz 250 258 265 273 281
Lavender
4oz 250 258 265 273 281
6oz 250 258 265 273 281
8oz 250 258 265 273 281
10oz 250 258 265 273 281
Grapefruit
4oz 250 258 265 273 281
6oz 250 258 265 273 281
8oz 250 258 265 273 281
10oz 250 258 265 273 281
Peppermint
4oz 250 258 265 273 281
6oz 250 258 265 273 281
8oz 250 258 265 273 281
10oz 250 258 265 273 281
Tote Bag
Small 100 103 106 109 113
Medium 100 103 106 109 113
Large 100 103 106 109 113
Total Projected Sales (in 4 4, 4,
Units) 4,300 4,429 ,562 699 840
81
Table 63. Forecasted Sales in Pesos for Five Periods

Product Particulars Period 1 Period 2 Period 3 Period 4 Period 5
Vanilla
4oz 12,250.00 12,642.00 12,985.00 13,377.00 13,769.00
6oz 19,750.00 20,382.00 20,935.00 21,567.00 22,199.00
8oz 29,750.00 30,702.00 31,535.00 32,487.00 33,439.00
10oz 32,250.00 33,282.00 34,185.00 35,217.00 36,249.00
Lavender
4oz 12,250.00 12,642.00 12,985.00 13,377.00 13,769.00
6oz 19,750.00 20,382.00 20,935.00 21,567.00 22,199.00
8oz 29,750.00 30,702.00 31,535.00 32,487.00 33,439.00
10oz 32,250.00 33,282.00 34,185.00 35,217.00 36,249.00
Grapefruit
4oz 12,250.00 12,642.00 12,985.00 13,377.00 13,769.00
6oz 19,750.00 20,382.00 20,935.00 21,567.00 22,199.00
8oz 29,750.00 30,702.00 31,535.00 32,487.00 33,439.00
10oz 32,250.00 33,282.00 34,185.00 35,217.00 36,249.00
Peppermint
4oz 12,250.00 12,642.00 12,985.00 13,377.00 13,769.00
82
6oz 19,750.00 20,382.00 20,935.00 21,567.00 22,199.00

8oz 29,750.00 30,702.00 31,535.00 32,487.00 33,439.00
10oz 32,250.00 33,282.00 34,185.00 35,217.00 36,249.00
Tote Bag
Small 10,500.00 10,815.00 11,130.00 11,445.00 11,865.00
Medium 13,000.00 13,390.00 13,780.00 14,170.00 14,690.00
Large 16,000.00 16,480.00 16,960.00 17,440.00 18,080.00
Total Projected
Peso Sales 415,500.00 428,717.00 440,430.00 453,647.00 467,259.00
Table 64. Schedule of Cost of Goods Sold (in units)

Unit
Product Particulars
Cost Period 1 Period 2 Period 3 Period 4 Period 5
Vanilla
4oz 40.27 250 258 265 273 281
6oz 60.27 250 258 265 273 281
8oz 70.97 250 258 265 273 281
10oz 99.02 250 258 265 273 281
Lavender
4oz 40.27 250 258 265 273 281
6oz 60.27 250 258 265 273 281
8oz 70.97 250 258 265 273 281
10oz 99.02 250 258 265 273 281
Grapefruit
83
4oz 40.40 250 258 265 273 281

6oz 60.40 250 258 265 273 281
8oz 71.10 250 258 265 273 281
10oz 99.15 250 258 265 273 281
Peppermint
4oz 40.27 250 258 265 273 281
6oz 60.27 250 258 265 273 281
8oz 70.97 250 258 265 273 281
10oz 99.02 250 258 265 273 281
Tote Bags
Small 83.00 100 103 106 109 113
Medium 95.00 100 103 106 109 113
Large 107.00 100 103 106 109 113
Cost of Goods
Sold (in units) 4,300 4,429 4,562 4,699 4,840
Table 65. Schedule of Cost of Goods Sold (in Peso)
Product Particulars Unit Cost Period 1 Period 2 Period 3 Period 4 Period 5

Vanilla 4oz 40.27 10,067.50 10,369.53 10,680.61 11,001.03 11,331.06
6oz 60.27 15,067.50 15,519.53 15,985.11 16,464.66 16,958.60
8oz 70.97 17,742.50 18,274.78 18,823.02 19,387.71 19,969.34
10oz 99.02 24,755.00 25,497.65 26,262.58 27,050.46 27,861.97
Lavender
4oz 40.27 10,067.50 10,369.53 10,680.61 11,001.03 11,331.06
6oz 60.27 15,067.50 15,519.53 15,985.11 16,464.66 16,958.60
8oz 70.97 17,742.50 18,274.78 18,823.02 19,387.71 19,969.34
10oz 99.02 24,755.00 25,497.65 26,262.58 27,050.46 27,861.97
Grapefruit
4oz 40.40 8,350.00 10,401.71 10,713.76 11,035.18 11,366.23
6oz 60.40 14,600.00 15,551.71 16,018.26 16,498.81 16,993.78
84
8oz 71.10 18,025.00 18,306.96 18,856.17 19,421.86 20,004.51

10oz 99.15 26,787.50 25,529.84 26,295.73 27,084.60 27,897.14
Peppermint
4oz 40.27 10,067.50 10,369.53 10,680.61 11,001.03 11,331.06
6oz 60.27 15,067.50 15,519.53 15,985.11 16,464.66 16,958.60
8oz 70.97 17,742.50 18,274.78 18,823.02 19,387.71 19,969.34
10oz 99.02 24,755.00 25,497.65 26,262.58 27,050.46 27,861.97
Tote Bags
Small 83.00 8,300.00 8,549.00 8,798.00 9,047.00 9,379.00
Medium 95.00 9,500.00 9,785.00 10,070.00 10,355.00 10,735.00
Large 107.00 10,700.00 11,021.00 11,342.00 11,663.00 12,091.00
Projected Cost of 299,160.0 326,817.0
Goods Sold (Peso) 0 308,129.65 317,347.89 3 336,829.59
Table 66. Schedule of Purchases for Five Periods (in Peso)

Purchases Particulars Period 1 Period 2 Period 3 Period 4 Period 5
Vanilla 4oz 10,470.20 10,784.31 11,107.84 11,441.07 11,784.30
6oz 15,670.20 16,140.31 16,624.52 17,123.25 17,636.95
8oz 18,452.20 19,005.77 19,575.94 20,163.22 20,768.11
10oz 25,745.20 26,517.56 27,313.08 28,132.48 28,976.45
Lavender
4oz 10,470.20 10,784.31 11,107.84 11,441.07 11,784.30
6oz 15,670.20 16,140.31 16,624.52 17,123.25 17,636.95
8oz 18,452.20 19,005.77 19,575.94 20,163.22 20,768.11
10oz 25,745.20 26,517.56 27,313.08 28,132.48 28,976.45
Grapefruit
4oz 10,502.70 10,817.78 11,142.31 11,476.58 11,820.88
6oz 15,702.70 16,173.78 16,658.99 17,158.76 17,673.53
85
8oz 18,484.70 19,039.24 19,610.42 20,198.73 20,804.69

10oz 25,777.70 26,551.03 27,347.56 28,167.99 29,013.03
Peppermint
4oz 10,470.20 10,784.31 11,107.84 11,441.07 11,784.30
6oz 15,670.20 16,140.31 16,624.52 17,123.25 17,636.95
8oz 18,452.20 19,005.77 19,575.94 20,163.22 20,768.11
10oz 25,745.20 26,517.56 27,313.08 28,132.48 28,976.45
Tote Bags
Small 9,960.00 10,258.80 10,566.56 10,883.56 11,210.07
Medium 11,400.00 11,742.00 12,094.26 12,457.09 12,830.80
Large 12,840.00 13,225.20 13,621.96 14,030.61 14,451.53
Total Projected Purchases
(Peso) 315,681.20 325,151.64 334,906.19 344,953.37 355,301.97
88
Table 67. Computation of Finished Goods-Ending Inventory

Period 1 Period 2 Period 3 Period 4 Period 5
Beginning Inventory 0.00 16,521.20 33,543.19 51,101.48 69,237.83
Add Purchases and 334,906.1
Overhead 315,681.20 325,151.64 9 344,953.37 355,301.97
368,449.3
TGAS 315,681.20 341,672.84 7 396,054.85 424,539.80
Less: Cost of Goods 317,347.8
Sold 299,160.00 308,129.65 9 326,817.03 336,829.59
Ending Inventory, per
period (Peso) 16,521.20 33,543.19 51,101.48 69,237.83 87,710.21
B. Source of Financing
The group members as the major proprietors contributed three thousand
seven hundred fifty pesos (3,750.00) each to finance the capital of the business.
It brought a total investment of fifteen thousand pesos (15,000.00). The source of
capital that was contributed came from the proponents' allowance and savings.
To achieve a win-win situation among its employees and business, the
proponents used a traditional profit sharing plan policy of 25%.
Table 68. Schedule of Capital Investment and Profit Sharing

Amount Invested Profit Sharing
Name
(Php) Scheme
Emelie Balansag 3,750.00 25.00%
Mary Joy Baron 3,750.00 25.00%
Angelica Ladra 3,750.00 25.00%
Cresavel Opcinal 3,750.00 25.00%
Total Capital Investment (Php) 15,000.00 100.00%
87
C. Financial Statements.
LIGHT AND CARRY

Projected Statement of Comprehensive Income
Note Period 1 Period 2 Period 3 Period 4 Period 5

Gross Sales Table 65 415,500.00 428,717.00 440,430.00 453,647.00 467,259.00
Sales Discounts 12,465.00 21,435.85 30,830.10 40,828.23 51,398.49
Net Sales 403,035.00 407,281.15 409,599.90 412,818.77 415,860.51
Less: Cost of Goods Sold Table 67 299,160.00 308,129.65 317,347.89 326,817.03 336,829.59
GROSS PROFIT 103,875.00 99,151.50 92,252.01 86,001.74 79,030.92
Less: EXPENSES
Utilities Expense Table 71. 1,200.00 1,224.00 1,248.48 1,273.45 1,298.92
Maintenance Expense Table 72. 710.00 724.20 738.68 753.46 768.53
Office Supplies Expense Table 73. 575.50 587.01 598.75 610.73 622.94
First Aid Supplies Expense Assumption 7 169.40 169.40 169.40 169.40 169.40
Promotion and Advertising
Table 75.
Expense 330.00 336.60 343.33 350.20 357.20
Factory Supplies Expense Table 76. 210.00 214.20 218.48 222.85 227.31
Permits and Licenses Expense Assumption 8 750.00 750.00 750.00 750.00 750.00
Personnel Allowance Expense Assumption 9 4,500.00 4,500.00 4,500.00 4,500.00 4,500.00
Transportation Expense Table 79. 1,800.00 1,854.00 1,909.62 1,966.91 2,025.92
Communication Expense Table 80. 1,800.00 1,854.00 1,909.62 1,966.91 2,025.92
Depreciation Expense Table 81. 719.25 719.25 719.25 719.25 719.25
Total Expenses 12,764.15 12,932.66 13,105.62 13,283.15 13,465.38
Net Income Before Taxes 91,110.85 86,218.84 79,146.39 72,718.59 65,565.54

Taxes Paid 0.00 0.00 0.00 0.00 0.00
Net Income Before Taxes 91,110.85 86,218.84 79,146.39 72,718.59 65,565.54
LIGHT AND CARRY

88
Projected Statement of Cash Flows
Notes Period 1 Period 2 Period 3 Period 4 Period 5

CASH INFLOWS
Capital Investment Table 70. 15,000.00
Cash Sales Assumption 1 403,035.00 407,281.15 409,599.90 412,818.77 415,860.51

Total Cash Inflow 418,035.00 407,281.15 409,599.90 412,818.77 415,860.51
CASH OUTFLOWS
Cash Purchases Table 68. 315,681.20 325,151.64 334,906.19 344,953.37 355,301.97
Payment of Utilities Table 71. 1,200.00 1,224.00 1,248.48 1,273.45 1,298.92
Payment of Maintenance Expense Table 72. 710.00 724.20 738.68 753.46 768.53
Payment of Office Supplies Table 73. 575.50 587.01 598.75 610.73 622.94
Payment of First Aid Supplies Assumption7. 169.40 169.40 169.40 169.40 169.40
Payment of Promotion and
Advertising Table 75. 330.00 336.60 343.33 350.20 357.20
Payment of Factory Supplies Table 76. 210.00 214.20 218.48 222.85 227.31
Payment of Permits and Licenses Assumption 8 750.00 750.00 750.00 750.00 750.00
Payment of Personnel Allowance Assumption 9 4,500.00 4,500.00 4,500.00 4,500.00 4,500.00
Payment of Transportation Expense Table 79. 1,800.00 1,854.00 1,909.62 1,966.91 2,025.92
Payment of Communication
Expense Table 80. 1,800.00 1,854.00 1,909.62 1,966.91 2,025.92
Payment of Physical Store Table 56. 2,027.50
Payment of Factory and Supplies Table 52. 1,440.00
Payment of Furnitures and Fixtures Table 53. 2,285.00
Total Cash Outflow 333,478.60 337,365.05 347,292.56 357,517.27 368,048.10
Net Cash Flow 84,556.40 69,916.10 62,307.34 55,301.50 47,812.41
Add: Cash, beginning balance 0.00 84,556.40 154,472.50 216,779.85 272,081.35
Cash, ending balance 84,556.40 154,472.50 216,779.85 272,081.35 319,893.75
LIGHT AND CARRY
89
Projected Statement of Financial Position
Notes Period 1 Period 2 Period 3 Period 4 Period 5

ASSETS
Current Assets
216,779.8
Cash
84,556.40 154,472.50 5 272,081.35 319,893.75
Inventory Table 69. 16,521.20 33,543.19 51,101.48 69,237.83 87,710.21
Assumption
First Aid Supplies 7 1,694.00 1,694.00 1,694.00 1,694.00 1,694.00
269,575.3
Total Current Assets 102,771.60 189,709.69 3 343,013.17 409,297.96
Non-Current Assets
Physical Store Table 56. 2,027.50 2,027.50 2,027.50 2,027.50 2,027.50
Factory Tools and Supplies Table 52. 1,440.00 1,440.00 1,440.00 1,440.00 1,440.00
Furnitures and Fixtures Table 53. 2,285.00 2,285.00 2,285.00 2,285.00 2,285.00
Acc. Depreciation -719.25 -1,438.50 -2,157.75 -2,877.00 -3,596.25
Total Non-current Assets 5,033.25 4,314.00 3,594.75 2,875.50 2,156.25
273,170.0
TOTAL ASSETS 107,804.85 194,023.69 8 345,888.67 411,454.21
LIABILITIES and OWNERS'

EQUITY
LIABILITIES
0 0 0 0 0
OWNERS' EQUITY
Owners' Capital Investment 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
258,170.0
Retained Earnings
92,804.85 179,023.69 8 330,888.67 396,454.21
TOTAL LIABILITIES and 107,804.85 194,023.69 273,170.0 345,888.67 411,454.21
90
OWNERS' EQUITY 8
91
D. Schedule of Yearly Expenses
Table 69. Utilities Expense

Total Utilities Expense 1,200.00 1,224.00 1,248.48 1,273.45 1,298.92
Table 70. Maintenance Expense

Total Maintenance
Expense 710.00 724.20 738.68 753.46 768.53
Table 71. Office Supplies Expense

Total Office
Supplies Expense 575.50 587.01 598.75 610.73 622.94
Table 72. First Aid Supplies Expense

Total First Aid
Supplies Expense 169.40 169.40 169.40 169.40 169.40
Table 73. Promotion and Advertising Expense

Total Promotion and
Advertising Expense 330.00 336.60 343.33 350.20 357.20
Table 74. Factory Tools and Supplies Expense

Total Factory Tools
and Supplies Expense 210.00 214.20 218.48 222.85 227.31
Table 75. Permits and Licenses Expense

Total Permits and
Licenses Expense 750.00 750.00 750.00 750.00 750.00
Table 76. Personnel Allowance Expense

92

Total Personnel
Allowance Expense 4,500.00 4,500.00 4,500.00 4,500.00 4,500.00
Table 77. Transportation Expense

Total Transportation
Expense 1,800.00 1,854.00 1,909.62 1,966.91 2,025.92
Table 78. Communication Expense

Total Communication
Expense 1,800.00 1,854.00 1,909.62 1,966.91 2,025.92
Table 79. Schedule of Depreciation Expenses

Useful Annual 6-mos
Cost Depreciable
Item Life Depreciation Depreciation
(Php) Amount
(years) (Php) (Php)
Store 2,027.50 5 2,027.50 405.50 202.75
Factory Tools 1,440.00 2.5 1,440.00 576.00 288.00
Furniture and
2,285.00 5 2,285.00 457.00 228.50
Fixtures
TOTAL 5,752.50 1,438.50 719.25
Accumulated
Depreciation
Depreciation TOTAL
Store 202.75 202.75 202.75 202.75 202.75 1013.75
Factory Tools 288.00 288.00 288.00 288.00 288.00 1440.00
Furniture and
Fixtures 228.50 228.50 228.50 228.50 228.50 1142.50
TOTAL 719.25 719.25 719.25 719.25 719.25 3596.25
Accumulated
Depreciation 719.25 1438.50 2157.75 2877.00 3596.25
BIBLIOGRAPHY
Alden, N. (2022). “35 Eco friendly products that are sustainable and green”. The
World Pursuit. Retrieved on February 23, 2022, from
https://bit.ly/2WbpYpC
Greene, W. H. (2020). Econometric analysis (8). Retrieved on February 23,
2022, from https://bit.ly/39V2mhH.
McDermott, A. (2021). “The best essential oils for anxiety”. Healthline. Retrieved
on February 23, 2022, from https://bit.ly/3AaDtJx
Millar, H. (2021). “Why bees are so important to human life and health”. Medical
News Today. Retrieved on February 23, 2022, from https://bit.ly/3OHNxxF
Plaza, M. A. (2018). “4 benefits of having an eco-friendly business”. Business
Mirror. Retrieved on February 23, 2022, from https://bit.ly/3A6X1Pc

94
APPENDICES
95
Appendix A
Letter to Conduct Study

96
Appendix B
Survey Questionnaires for the Respondents
Dear Respondents,
Greetings!
We are the third-year students of Tagbilaran City College, who are
currently working on a research project entitled “Light and Carry” as a partial
fulfilment in our degree in Bachelor of Science in Entrepreneurship.
We would like to ask for your precious time, and effort to answer this
questionnaire and requesting that no item should be left unanswered. This study
was given approval for data gathering. Rest assured that all data gathered from
you will be kept in the highest level of confidentiality.
Your participation on this would help determine the feasibility of
establishing our business in Barangay Tiptip, Tagbilaran City, Bohol.
-The Proponents
Instructions: Please put check (√) in the blank provided of your chosen answer.
I. Respondent’s Profile
a. Age: ___below 20 years old

___21-40 years old
___41-59 years old
___60 years old and above
97
b. Sex: ___Male ___Female

c. Type of Respondents
___Business Owner
___Student
___Employed Individual
___Residents
___By Passer
II. Respondents feedback on Scented Candles
1. Have you tried using scented candles?

___Yes ___No
If yes, please proceed to #2.
If no, what are the possible reasons? Then proceed to part III.
___I am not familiar with the product.
___Due to health-related reasons.
___It is more expensive.
___If others, please specify:_______.
2. How often do you use scented candles?
___Everyday
___ at least 1-2 times a week
___more than 3 times a week
___If others, please specify:______
3. How much are you willing to spend in buying scented candles? (In
Philippine Peso)
___below 50.00
___between 51.00-150.00
___between 151.000-250.00
___above 250.00
4. Where do you usually buy scented candles?
___Malls (Supermarket, Department Store, Candle tenants)
___Online Shops
___Candle Stores (Located in the city and neighbouring areas)
___If others, please specify:__________
5. Which candle scent do you prefer the most?
___Vanilla
___Mint
___Grapefruit
___Lavender
98
6. What size of scented candle do you prefer the most?

___Small (4-6 oz)
___Medium (8-10 oz)
___Large (22 oz)
7. Do you prefer scented candles in different colors?
___Yes __No
If no, what is the possible reason?
__________________________.
III. Respondents feedback on Tote Bags
1. Have you tried using Tote Bags?

___Yes ___No
If yes, please proceed to #2.
If no, what are the possible reasons? Then proceed to part IV.
___I am not familiar with the product.
___It is more expensive.
___If others, please specify:_______.
2. How much are you willing to spend for tote bags? (In Philippine Peso)
___50.00 and below
___51.00-150.00
___151.00-250.00
___above 250.00
3. Where do you usually buy tote bags? (select all that apply)
___Malls (Supermarket, Department Store)
___Online Shops
___Ukay-ukay Stores (Located in the city and neighbouring areas)
___If others, please specify:__________
4. What factor do you usually consider in buying a Tote Bag?
___Price of the product
___Brand of the manufacturer
___Quality of the materials used
___Size and style of the bag
5. What size of a tote bag you prefer the most?
___Small (10w x 12h)
___Medium (12w x 14h)
___Large (14W x 16h)
99
IV. Respondents feedback on possible marketing strategies.

1. Which source of information do you consider the most in buying similar
like items (scented candles and tote bags)?
__Social Media (Facebook, Instagram, YouTube Vlogs and etc.)
__Referrals from colleagues, relatives and friends
__Advertisements in newspaper, flyers, radio or billboards
If other, please specify:______________.
2. Which mode of purchase do you prefer?
__Online
__Over-the-counter
__Delivery
3. Do you find any shop in Purok 5, Esabo Road, Tip-tip District Tagbilaran
City that sells similar like items (Scented candles and Tote Bags)?
___Yes ___No
If yes, what do you think are the possible reasons (Select all that apply)
___no competition in the area
___the place is suitable the business
___the location is ideal for the business due to the fact there are people
visiting because of the commercial enterprises established around the area.
If no, what do you think are the possible reasons (Select all that apply)
___the place is somehow hidden and people rarely visited
___the place is not suitable for the business
___people only visit the place if there is a need
___the place is not good to visit
4. If Light and Carry will be established, would you like to avail our product?
___Yes ___No
100
Appendix C
Pilot Test Result

101
Table 80. Code Book of the Data Gathered

Options (from Questionnaire) Tally Rank Code
Respondent's
Profile
Age below 20 years old 31 2nd 3
21-40 years old 97 1st 4
41-59 years old 21 3rd 2
60 years old and above 1 4th 1
Sex Male 45 2nd 1

Female 105 1st 2
Type of
Respondents Business Owner 3 5th 1
Student 89 1st 5
Employed Individual 26 2nd 4
Residents 22 3rd 3
By passer 10 4th 2
II. Questions
Q1 Yes 88 1st 2
No 62 2nd 1
If no I am not familiar with the product. 21 2nd 3

Due to health related reasons. 4 4th 1
It is more expensive. 30 1st 4
others 7 3rd 2
Q2 Everyday 4 4th 1
102
at least 1-2 times a week 33 2nd 3

more than 3 times a week 15 3rd 2
others 36 1st 4
Q3 below 50.00 30 2nd 3

between 51.00-150.00 35 1st 4
between 151.00-250.00 19 3rd 2
above 250.00 4 4th 1
Q4 Malls (Supermarket, Department Store, Candle tenants) 56 1st 4

Online Shops 20 2nd 3
Candle Stores (Located in the City and neighbouring areas) 16 3rd 2
others 12 4th 1
Q5 Vanilla 21 2nd 3
Mint 15 3rd 2
Grapefruit 2 4th
Lavender 50 1st 4
Q6 Small (4-6 oz) 27 2nd 2

Medium (8-10 oz) 55 1st 3
Large (22 oz) 6 3rd 1
Q7 Yes 76 1st 2
No 12 2nd 1
III. Questions
Q1 Yes 101 1st 2
103
No 49 2nd 1
If no I am not familiar with the product. 32 1st 4

It is more expensive. 5 4th 1
I don't like the product. 5 3rd 2
others 7 2nd 3
Q2 50.00 and below 25 3rd 2

51.00-150.00 40 1st 4
151.00-250.00 31 2nd 3
250.00 and above 5 4th 1
Q3 Malls (Supermarket, Department store) 38 2nd 3

Online Shops 49 1st 4
Ukay-ukay stores (located in the city and neighboring areas) 10 3rd 2
others 4 4th 1
Q4 Price of the product 18 3rd 2

Brand of the manufacturer 10 4th 1
Quality of the materials used 43 1st 4
Size and style of the bag 30 2nd 3
Q5 Small (10w x 12h) 18 2nd 2

Medium (12w x 14h) 77 1st 3
Large (14w x 16h) 6 3rd 1
IV. Questions
Q1 Social Media (Facebook, Instagram, YouTube Vlogs and etc.) 92 1st 4
104
Referrals from colleagues, relatives and friends 44 2nd 3

Advertisements in newspaper, flyers, radio and billboards 10 3rd 2
others 4 4th 1
Q2 Online 52 2nd 2
Over-the-counter 82 1st 3
Delivery 16 3rd 1
Q3 Yes 23 2nd 1
No 127 1st 2
If yes no competition in the area 8 2nd 2

the place is suitable for the business 5 3rd 1
the location is ideal for the business due to the fact there are people visiting
because of the commercial enterprises established around the area. 10 1st 3
If no the place is somehow hidden and people rarely visited 83 1st 4

the place is not suitable for the business 5 3rd 2
people only visit the place if there is a need 38 2nd 3
the place is not good to visit 1 4th 1
Q4 Yes 144 1st 2

No 6 2nd 1
Table 81. Tally of 150 Gathered Data

P P P I. If Q Q Q Q Q Q If II. If Q Q Q Q III. Q Q If If Q
Respondents 1 2 3 Q1 no 2 3 4 5 6 7 no Q1 no 2 3 4 5 Q1 2 3 yes no 4
R1 4 2 5 2 2 4 3 3 3 2 2 4 4 4 3 4 3 2 4 2
105
R2 4 2 5 1 1 4 2 4 2 2 1 3 3 3 3 4 2 1 2 2
R3 4 2 5 1 4 2 4 4 2 4 3 4 3 2 2 2
R4 4 1 5 2 3 4 4 4 3 2 2 4 3 4 2 4 3 2 4 2
R5 4 2 5 1 4 2 2 2 2 3 4 3 2 4 2
R6 4 2 5 2 4 4 3 3 3 2 2 2 4 4 3 4 2 2 4 2
R7 3 1 5 2 2 4 4 2 3 1 2 3 3 3 2 3 2
R8 4 1 5 1 3 3 2 4 3 2 1 4 4 3 4 2 2 2 4 2
R9 3 1 5 2 3 4 4 3 2 2 1 2 4 3 4 3 4 3 2 3 2
R10 4 2 4 1 2 4 3 1 3 2 2 2 2 1 2 2 3 1 2 3 2
R11 3 1 5 2 1 4 4 4 4 2 2 1 3 4 3 4 3 2 3 2 4 2
R12 4 1 5 2 4 2 3 1 2 2 1 2 3 2 2 2 4 2
R13 4 1 5 2 3 3 4 3 2 2 1 4 3 3 3 2 4 2
R14 4 1 4 1 4 2 4 4 4 2 2 1 4 2 3 4 4 2 2 3 4 2
R15 4 2 3 1 4 4 1 4 4 2 3 2 4 1 1 4 2
R16 4 1 5 2 3 3 4 3 3 2 2 3 3 4 3 4 3 1 2 4 2
R17 4 2 5 1 4 4 2 4 4 4 2 3 3 3 1 3 2
R18 4 1 4 2 4 3 2 3 2 2 4 4 4 3 3 2 2 1 2
R19 4 2 5 2 3 4 4 2 2 2 1 4 2 3 3 3 3 3 2 2 2
R20 3 1 5 2 2 2 3 3 2 2 2 2 4 4 2 3 3 2 3 2
R21 3 2 5 2 2 3 4 4 2 2 2 4 4 4 2 4 1 2 4 2
R22 4 1 5 2 3 3 4 3 2 2 2 3 3 2 3 4 2 2 4 2
R23 3 2 5 2 4 3 4 4 2 2 1 4 3 3 3 2 4 2
R24 3 2 5 2 4 3 1 2 2 2 1 4 4 3 4 3 2 2 4 2
R25 4 2 5 2 3 2 4 2 2 2 2 3 2 3 4 3 2 4 2
R26 4 2 5 1 4 4 1 4 2 2 3 2 3 3 2 4 2
R27 4 2 2 2 4 4 4 2 2 2 4 2 4 3 4 3 2 3 2
R28 4 1 4 1 3 4 2 2 2 2 2 2 3 2 3 4 2 1 1 4 2
R29 3 2 5 1 3 4 4 3 2 2 4 4 4 3 2 4 2 2 4 2
R30 4 2 5 2 3 4 4 3 2 2 2 3 4 4 3 4 2 2 3 2
106
R31 4 2 4 2 4 4 4 4 2 2 2 4 3 2 2 4 1 2 3 2
R32 3 2 5 2 4 4 4 4 3 2 1 1 3 4 3 3 4 1 2 4 2
R33 4 2 5 2 1 2 4 4 2 2 2 2 3 4 3 4 2 1 3 4 2
R34 4 2 5 1 4 3 2 3 4 4 3 4 2 2 4 2
R35 3 2 5 1 4 2 4 3 3 3 3 3 2 1 4 2
R36 3 2 5 1 4 3 3 2 2 2 3 3 2 1 2 2
R37 3 2 5 2 4 4 3 4 3 2 1 4 4 4 4 4 1 2 4 2
R38 4 2 5 1 4 4 2 3 3 2 2 4 2 2 3 4 3 2 4 2
R39 4 1 5 2 4 4 3 2 3 3 2 1 2 2 3 3 4 2 1 3 2
R40 3 2 5 1 2 4 1 4 4 3 2 2 3 4 3 4 3 4 3 2 4 2
R41 2 2 3 2 3 4 2 3 2 2 2 3 1 3 2 3 1 2 3 1
R42 4 2 5 2 3 4 4 2 2 2 2 3 2 4 2 2 3 2
R43 4 1 5 2 3 3 4 4 3 2 1 4 3 2 1 2 3 3 1 2 3 2
R44 4 2 3 1 3 4 4 4 3 2 2 3 4 3 3 2 2 4 2
R45 2 2 3 2 4 1 4 2 2 1 4 4 3 3 3 4 3 2 3 2
R46 4 2 4 2 4 3 4 4 2 2 2 2 3 3 2 4 3 2 3 2
R47 4 2 5 1 2 4 3 4 4 3 2 2 2 1 4 2 3 3 2 1 2
R48 4 2 5 1 4 4 3 1 4 2 4 4 3 4 2 2 4 2
R49 4 2 3 1 4 2 4 4 4 3 4 2 2 4 2
R50 4 2 5 1 4 2 4 4 4 3 4 2 2 4 2
R51 4 2 3 2 3 4 4 3 1 2 3 4 1 2 4 3 2 4 2
R52 3 1 3 1 3 2 2 3 4 1 3 4 3 2 4 2
R53 4 2 5 2 3 4 4 3 2 2 3 3 1 3 4 2 1 2 2
R54 2 2 3 1 4 2 2 4 4 4 2 4 2 2 4 2
R55 3 1 5 1 3 4 1 4 3 2 4 1 3 3 2 1 2 4 2
R56 2 2 3 4 4 2 1 4 4 3 4 3 3 3 2 4 2
R57 4 1 5 2 4 4 4 1 2 2 3 2 3 3 3 2 3 3 2
R58 4 1 4 1 3 3 1 3 4 3 2 2
R59 4 1 4 1 3 1 4 4 3 2 2 2
107
R60 4 1 4 1 3 2 1 4 4 3 2 3 2
R61 4 2 3 2 3 4 4 4 2 2 1 4 3 4 4 4 1 2 4 2
R62 4 2 5 2 4 4 4 2 2 2 4 3 4 3 3 3 2 3 2
R63 3 1 5 2 3 4 4 3 3 2 4 4 1 3 4 2 2 2 2
R64 4 2 3 1 4 2 2 3 4 2 2 4 2
R65 3 1 3 2 4 4 3 3 2 1 3 4 3 2 4 2
R66 4 2 4 2 2 4 3 3 2 1 4 3 4 4 2 2 4 2
R67 2 2 4 1 1 4 2 3 4 4 3 3 1 2 3 2
R68 4 1 5 1 2 4 2 2 3 3 2 1
R69 4 1 5 1 2 2 1 3 3 3 2 1
R70 4 1 4 1 4 3 2 1 3 2 3 2 1 2
R71 4 2 5 2 4 2 2 3 2 1 1 2 2 4 3 3 2 4 2
R72 4 2 5 2 2 4 3 2 2 1 4 4 4 4 2 4 1 2 3 2
R73 4 2 5 2 3 3 4 4 2 2 1 4 4 4 3 4 3 2 4 2
R74 3 2 5 1 4 4 4 4 2 2 2 3 3 3 4 2 2 4 2
R75 4 2 5 2 4 4 4 4 2 1 1 2 3 3 2 3 3 2 3 2
R76 4 1 4 1 3 3 1 1 4 2 3 3 2 3 3 1 3 2
R77 4 1 3 2 3 3 4 4 2 3 4 1 3 4 3 2 4 2
R78 3 1 2 1 4 2 2 2 3 3 3 2 4 2
R79 4 2 5 2 4 2 3 2 3 2 1 4 4 4 3 4 2 2 4 2
R80 4 1 1 2 4 4 4 2 3 2 2 2 2 3 2 1 3 2 4 2
R81 4 2 5 2 2 2 3 3 3 1 2 2 4 4 3 3 1 2 4 2
R82 3 2 5 1 2 4 4 4 3 3 1 2 1 4 3 3 4 3 2 2 4 2
R83 4 2 5 2 3 4 4 4 3 2 2 4 3 4 3 2 4 1
R84 4 1 5 2 4 4 3 4 3 2 2 4 2 4 3 2 2 1 2 2
R85 4 2 5 2 3 3 4 2 3 1 4 3 2 2 3 3 2 4 2
R86 3 2 5 1 4 4 2 2 4 4 3 3 4 2 2 4 2
R87 4 2 5 2 2 3 4 3 2 2 4 4 4 2 3 1 2 1 2
R88 3 2 5 2 4 3 4 3 2 2 2 3 4 3 3 4 3 1 3 2
108
R89 3 2 5 2 3 4 4 2 3 2 3 4 4 3 4 3 2 4 2
R90 3 2 5 1 4 3 2 2 2 2 3 1 4 3 2 4 2
R91 4 2 5 1 2 4 1 4 3 2 2 4 3 4 1 4 2 2 4 2
R92 3 2 5 2 3 3 4 3 3 2 2 4 4 4 3 4 1 2 2 2
R93 4 2 5 1 3 4 4 1 4 2 2 2 1 2 3 4 2 2 4 2
R94 4 2 4 1 3 3 2 1 4 4 4 4 2 3 2 2 4 2
R95 4 1 5 2 3 4 4 2 2 2 2 3 4 2 3 3 1 1 2
R96 4 2 5 1 4 3 3 2 4 2 3 3 3 3 2 3 2
R97 4 2 5 1 2 2 2 3 4 3 1 3 2 4 2
R98 4 1 5 1 3 2 3 4 3 2 4 2
R99 2 2 3 1 4 2 2 1 2 4 4 4 4 3 2 4 2
R100 4 2 4 2 4 1 4 4 3 2 2 4 4 4 3 4 3 2 4 2
R101 2 2 3 2 1 4 4 4 1 2 2 1 3 4 3 1 3 2 2 4 2
R102 2 2 4 2 4 3 3 4 1 2 2 1 4 4 3 4 2 2 4 2
2
R103 4 2 3 2 2 4 3 2 3 2 2 2 3 3 3 3 4 2 2 2 4 2
R104 4 2 5 2 3 3 4 3 2 2 3 4 4 3 4 2 2 4 2
R105 2 2 4 2 4 2 4 4 3 2 4 4 2 3 3 2 2 4 2
R106 4 2 5 1 3 3 2 2 3 4 2 2 4 2
R107 4 2 5 2 3 2 4 2 3 2 1 2 1 3 4 4 3 2 2 2
R108 4 2 4 1 3 3 4 4 4 2 2 2 4 3 4 2 3 2 2 3 2
R109 4 2 4 2 4 4 4 4 3 2 2 1 3 3 4 3 4 2 2 3 2
R110 3 2 5 2 2 3 4 2 2 2 2 4 2 4 1 4 3 2 4 2
R111 3 2 5 1 4 3 2 4 3 2 2 2 2 4 3 3 3 2 4 2
R112 2 2 4 2 3 3 4 2 2 2 2 4 2 4 3 4 3 1 3 2
R113 3 1 5 1 3 4 3 1 3 2 2 2 2 2 3 3 3 2 4 2
R114 4 2 2 1 3 1 4 2 2 4 2 3 3 1 2
R115 4 2 2 1 1 2 2 1 4 3 2 4 1 2 4 2
R116 3 2 5 1 3 3 4 4 3 2 2 2 2 2 3 3 3 2 4 2
109
R117 4 2 5 1 3 3 4 4 3 2 1 3 3 4 3 4 3 2 4 2
R118 4 2 4 1 4 2 4 2 2 2 2 2 1 4 2 2 3 2
R119 4 2 5 2 4 3 4 4 3 2 1 4 3 3 3 2 4 3 2 4 2
R120 4 2 4 1 3 3 4 4 3 1 2 2 3 4 3 2 3 2 3 3 1
R121 4 2 5 2 4 3 3 4 3 2 1 2 4 4 3 3 3 2 2 4 2
R122 3 2 5 1 3 4 2 4 3 2 2 4 3 2 1 2 4 2
R123 4 1 4 1 3 1 3 2 3 1 1 4 2 3 3 3 3 2 1
R124 4 2 3 2 1 2 4 2 2 1 4 2 4 3 1 2 2
R125 4 2 1 2 3 3 4 4 3 2 1 4 4 3 4 3 4 3 2 2 2
R126 2 2 4 2 3 2 4 4 1 1 2 1 3 3 3 4 3 2 3 2
R127 4 1 5 1 3 4 1 2 3 3 1 2 2 3 2 3 1 3 2 3 2
R128 4 2 3 2 4 2 3 4 4 3 1 1 2 2 2 4 3 4 2 2 2 3 2
R129 4 2 5 1 4 3 2 1 2 1 1 4 2 2 2 3 4 3 2 4 2
R130 2 2 3 1 4 3 1 1 4 4 4 3 2 3 3 2 4 2
R131 2 2 4 2 4 2 2 1 2 4 2 3 3 3 3 2 3 2
R132 4 1 5 1 1 2 3 2 3 2 2 1 1 2 4 3 2 3 2 3 2
R133 4 2 3 2 3 3 3 4 1 1 1 4 3 4 1 2 4 3 2 4 2
R134 2 1 4 2 2 2 3 4 1 1 3 4 1 3 4 3 2 4 2
R135 2 1 3 1 4 2 2 2 3 4 1 3 4 3 2 4 2
R136 2 2 2 2 3 3 4 1 2 2 3 4 1 3 4 3 2 4 2
R137 2 1 2 2 3 2 2 4 1 1 2 3 4 1 3 4 3 2 4 2
R138 2 1 2 2 2 2 3 4 1 2 2 3 4 1 3 4 3 2 4 2
R139 2 1 3 2 3 2 4 4 3 2 2 3 4 2 3 4 2 2 4 2
R140 4 2 5 2 3 2 3 4 3 2 2 3 4 3 3 4 2 1 3 2
R141 2 1 2 2 3 2 3 4 3 2 2 3 4 2 3 4 2 2 4 2
R142 3 1 2 2 3 2 3 4 3 2 2 3 4 1 3 4 3 2 4 2
R143 4 2 5 2 3 2 3 4 3 1 2 3 4 4 3 4 2 1 3 2
R144 2 2 2 2 3 2 3 4 3 2 2 3 4 1 3 4 3 2 4 2
R145 1 1 1 2 1 2 3 4 1 2 2 1 4 3 1 4 1 2 4 2
110
R146 4 2 5 2 2 1 3 2 3 1 2 4 4 2 1 4 2 1 3 2
R147 4 2 5 2 3 4 3 2 3 2 2 4 3 2 3 3 3 1 3 2
R148 4 2 5 2 2 4 3 4 3 2 2 3 4 3 3 4 3 1 3 2
R149 4 2 5 2 2 2 3 4 3 2 2 3 4 4 3 4 3 1 3 2
R150 4 2 5 2 3 2 3 4 3 2 2 3 4 3 3 4 3 1 3 2
CURRICULUM VITAE
112
EMELIE M. BALANSAG
Mansasa District Tagbilaran City Bohol
Mobile Number: 09304282777
Email: [email protected]
PERSONAL INFORMATION:
Age: 21
Date of Birth: June 02, 2000
Place of Birth: Valencia Bohol
Sex: Female
Citizenship: Filipino
Civil Status: Single
Religion: Born Again Christian
Height: 5’1
Weight: 50kg
Name of Father: Marcelino Balansag
Name of Mother: Estrella Balansag
Languages/Dialects Spoken: Cebuano
EDUCATIONAL BACKGROUND:
Elementary: City East Elementary School (2011-2012)
High School: Cogon Night High School (2016-2017)
College: Tagbilaran City College
Course: Bachelor of Science in Entrepreneurship
113
MARY JOY B. BARON

Cabawan District Tagbilaran City Bohol
Age: 23
Date of Birth: December 01, 1998
Place of Birth: Tagbilaran City
Sex: Female
Religion: Born Again Christian
Height: 5’1
Weight: 57kg
Name of Father: Liberato Baron Jr.
Name of Mother: Bebelit Baron
Languages/Dialects Spoken: Cebuano, Tagalog, English
Elementary: Cabawan Elementary School (2011-2012)
High School: Poblacion Corella Bohol (2017-2018)
114
ANGELICA G. LADRA
Purok 5, MATIN-AO Sierra Bullones, Bohol
Age: 24
Date of Birth: August 26, 1997
Place of Birth: Sierra Bullones Bohol
Sex: Female
Religion: IFI
Height: 4’11
Weight: 42kg
Name of Father: Eugenio Ladra
Name of Mother: Pedrita Ladra
Languages/Dialects Spoken: Tagalog, Cebuano
Elementary: MATIN-AO Elementary School (2010-2011)
High School: Dusita High School (2014-2015)
115
CRESAVEL B. OPCINAL
Purok 5, Isabo Road, Tiptip Tagbilaran City Bohol
Age: 22
Date of Birth: April 07, 2000
Place of Birth: Danao Bohol
Sex: Female
Religion: Roman Catholic
Height: 5’2
Weight: 50kg
Name of Father: Crestituto Opcinal
Name of Mother: Evelyn Opcinal
Languages/Dialects Spoken: Cebuano, Boholano
Elementary: Cabawan Elementary School (2012-2013)
High School: Dr. Cecilio Putong National Highs School (2018-2019)

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LIGHT AND CARRY

Checked from EE: 06/28/22

A Business Plan Presented to the Faculty of

the College of Business and Industry

Tagbilaran City College

In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Entrepreneurship

Mary Joy B. Baron

ZIA MISHIELLE A. MIGRIÑO

ABEGAIL P. GALIGAO, LPT, MAT-Math IRIS C. RANARA, LPT

Approved by the Committee on Oral Examination with a grade of _____.

MITZI S. FORTICH, PhD

ROSS CATHERINE P. LERO,CTT ABEGAIL P. GALIGAO,LPT, MAT-Math

MITZI S. FORTICH, PhD

through the difficulties to complete this feasibility study.

To the technical adviser, Zia Mishielle A. Migriño for her guidance,

valuable comments, suggestions, and provisions that benefited in the completion

and success of this study.

To the panelists, Mitzi S. Fortich, Ph.D., Abegail P. Galigao, MAT-Math,

and Ross Catherine P. Lero for imparting their constructive comments,

suggestions, and recommendations that greatly improved this study.

II. MARKET ANALYSIS

Table No. List of Tables Page

14 Respondent’s preference on where to buy a tote bag 22

16 Respondent’s preference on tote bag sizes 24

20 Willingness of the respondents to avail the product 27

23 Supply of Tote bags in Tagbilaran, City, Bohol 29

Bohol From year 2017-2021 30

26 Projected Supply of Scented Candle for the Year 2022- 31

29 Projected Demand Supply Gap Analysis of Tote Bags in

30 Market Share of Scented Candles 34

33 Marketing Programs of Tote Bag Manufacturers and

34 Marketing Programs of the Proposed Business 41

49 Office Supplies Expense 61

80 Code Book of the Data Gathered 103

Figure List of Figures Page

THE PROBLEM AND ITS SCOPE

compostable, or biodegradable packaging. These products promote green living

or green manufacturing methods that lessen the amount or types of resources

used. Most of these environmentally friendly products help everyone to reduce

products are recyclable bags and candles.

sleep and mood (McDermott, 2021).

Another commonly known eco-friendly item is a tote bag. It is a

popular because of its capacity to diminish squander within the community.

the plastic counterparts (Greene, 2020).

situated in Purok 5, Esabo Road, Barangay Tiptip, Tagbilaran City. Scented

are made out of beeswax. Beeswax is an all-natural, non-toxic substance

scented candles are placed on a container that is made up of bamboo to make it

were being sold in the market at a mark-up price.

This study aims to provide customers with high-quality products at an

inexpensive price as well as extremely beneficial to the environment and health

business owners, students, employed individuals, residents, and by-passer who

Statement of the Problem

Tagbilaran City, Bohol.

Specifically, this study aims to answer the following questions:

1. What are the profile of the respondents in terms of:

1.2 sex; and

1.3 type of customers?

2. Is the proposed study feasible in terms of the following: