Growth Digital Marketing Manager
Growth Digital Marketing Manager
Growth Digital Marketing Manager
Division/Department: Marketing
Unit/Function: Digital
Reports to: Head of Marketing
Role Profile:
• We are looking for a qualified Digital media specialist to join our team. You will lead our marketing
efforts using new media and digital tools.
If you know how to creatively handle various online marketing tools, like websites, podcasts, and
blogs, this position is for you. You will work with different teams to coordinate our marketing,
advertising, and promotional activities.
Ultimately, you should be able to promote our company and increase client engagement.
All employees are required to adhere to company policies and procedures and work in line
with mashkor Vision and Values
The below Key Performance Areas include and may not be limited to:
• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g., website, blogs, press releases, and podcasts)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales, and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Act as the point of contact for clients for digital management matters
• Build strong, long-term client relationships and maintain frequent contact
• Set digital strategies for your assigned customers, considering their specific requirements
• Suggest, design, and implement digital projects to increase customer ROI
• Address client queries effectively and on time
• Optimize web content to increase traffic and improve SEO
• Present social media strategies to clients
• Report on web performance metrics
• Analyze digital campaigns success
• Analyze SEO/SEM and marketing metrics
• Generate innovative ideas to increase web traffic
• Address advertising needs
• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g., website, blogs, emails, and social media) to
ensure brand consistency
• Forecast sales performance trends and act proactively to increase our market segment
This job description is a summary of the typical job duties and requirements that are essential to the evaluation of the job and is not intended to be
construed as an exhaustive list of all responsibilities, duties and skills required of personnel. On occasion, individuals classified on this job may be
required to perform functions of a higher or lower skill level not included in this job description. (Disclaimer)
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JOB DESCRIPTION
• Monitor competition and provide ideas to stand out
• Scope project requirements and prepare the budget
• Monitor and report on Google Analytics metrics
• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase
company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through
various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
Knowledge:
• Master’s degree or a BA in business administration, Operations Management, or related field.
Experience:
• 3 -5 years of sales experience in the same field.
This job description is a summary of the typical job duties and requirements that are essential to the evaluation of the job and is not intended to be
construed as an exhaustive list of all responsibilities, duties and skills required of personnel. On occasion, individuals classified on this job may be
required to perform functions of a higher or lower skill level not included in this job description. (Disclaimer)
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JOB DESCRIPTION
Communications and Working Relations:
This job description is a summary of the typical job duties and requirements that are essential to the evaluation of the job and is not intended to be
construed as an exhaustive list of all responsibilities, duties and skills required of personnel. On occasion, individuals classified on this job may be
required to perform functions of a higher or lower skill level not included in this job description. (Disclaimer)
Page 3 of 3