SIP Report - KAUSIK
SIP Report - KAUSIK
SIP Report - KAUSIK
K-12 - With over 250 million students enrolled, the K-12 segment is India's largest
and most appealing segment for digital learning providers. Smart class solutions,
online tutoring, online exam preparation, simulation and virtual reality, STEM
learning, AR and robotics, and assessment are all sub-segments of this e-learning
segment. Cuemath, STEPapp, Whitehat Jr, and CampK12 are prominent Indian
players in this segment.
Test preparation - It is another emerging Edtech segment that has grown in popularity
in recent years, with an increasing number of users using these platforms to prepare
for competitive exams such as JEE, NEET, CAT, IAS, GRE, and GMAT. This is
primarily due to the ease of use and low cost of these platforms. Career Launcher and
T.I.M.E, as well as top B-schools like IIM-Ahmedabad and IIM-Kozhikode, have
begun to offer hybrid courses (a combination of online and offline) in the test
preparation segment. Byju's, Unacademy, Vedantu, Toppr, Embibe, and Gradeup are
the key players in this segment.
Online certification - The key factor driving the popularity of online professional
education is employability. Upskilling courses for professionals include big data,
project management, mobile app development, cloud computing, and digital
marketing. Coursera, upGrad, Eruditus, Simplilearn, Jigsaw Academy are prominent
Indian players.upGrad, Eruditus, Simplilearn, Jigsaw Academy are prominent Indian
players.
Enterprise solution - This segment has seen the most growth as businesses integrate
such solutions to remain sustainable in a pandemic world. Liqvid, Classplus,
Foradian, Schoolguru, Byndr are major market players in this segment.
Ed-tech comprises of two words education means knowledge and technology that is
specialised software and media, Ed-tech is a form of blended learning that means
getting knowledge in an interactive form through facilitation of technology. Ed-tech is
concerned with fulfilling the objective of improving the rigid human learning process
with the help of developing technologies and systems to facilitate learning.
Earlier Ed-tech was misconnected with teaching through audio-visual mode i.e.
power point presentations videos, pictures etc. then came a digital revolution of
learning in India which removed this misconception and widens the scope of
technological education in India, now there are individualised material and special
material for each category of student which can fulfil the needs alone without
tutoring.
It is a sector which has seen an immense growth and development in last few years
and covid- 19 which made each industry stagnant and paused flourished this
industry and there was seen an immense growth in this sector with significant
number of new start-ups, improved customer base and new innovative system to
learning for students. And it’s expected to grow at higher level both nationally and
globally.
1.4 INDUSTRY STRUCTURE:
Educational institutions began experimenting and testing computer-assisted arithmetic and
spelling instruction as early as the 1960s. According to estimates, almost six million students
were enrolled in online courses in the United States alone by 2010. Online courses
proliferated shortly following the development of internet connections.
The most recent developments in India's Edtech sector, whose explosive growth has been
accelerated by Covid-19 upheavals. India will have seven unicorns in the edtech sector by the
end of 2022. The estimated future value of the Indian Edtech sector is $30 billion, supported
by rapidly digitizing markets and uncertainty related to the epidemic. India accepts 100% FDI
via the automatic route of clearance in the education sector.
Due to pandemic-driven limits, e-reach learning is expanding as it becomes more and more
popular. Business analysts predict that as a result, India's education technology (Edtech)
sector will grow to be a US$30 billion industry over the following ten years. Recent Edtech
platform PhysicsWallah, commonly known as PW, with headquarters in Noida, raised
US$100 million in a Series A fundraising round from Westbridge and GSV Ventures in June
2022, making it the ninth Edtech to join the unicorn club. Byju's, Eruditus, Unacademy,
Lead, UpGrad, and Vedantu are other Edtech unicorns.
Currently, the Indian Edtech market is valued at US$2.8 billion, and by 2025, it is anticipated
to grow to US$10.4 billion. There are 9,043 EdTech startups in India at the moment. Factors
like India's booming internet economy, which registered 743.19 million internet subscribers,
further accelerate this trend (as of March 2020). In India, there will be 700 million
smartphone users by 2020.
CHAPTER 2
Company Overview
2.1 COMPANY OVERVIEW:
MOZO HUNT PRIVATE LIMITED:
An unlisted private company called Mozohunt Private Limited was established on October 8,
2021. It is a private limited business with its headquarters in Delhi. It has an INR 1.00 lac
authorized share capital and INR 1.00 lac total paid-up capital.
There are no records of the latest annual general meeting of Mozohunt Private Limited. The
company has not yet sent its first set of complete financial accounts to the registrar.
DIRECTORS:
The company has two directors, but no essential managerial figures are known.
● Ajay Kumar Singh and Ashish Kumar Singh, appointed on October 8, 2021, have
been directors for the longest time. For 9.3 months, they have been a member of the
board.
● Ajay Kumar Singh holds the most additional directorships with positions at three
different companies. Through its directors, the corporation has connections to two
other businesses.
CONNECTED COMPANIES:
The firms listed below are associated with Mozo Hunt Private Limited. All three of these
companies have Mr. Ajay Kumar Singh, one of their founding directors, as a common
director.
2.3 PRODUCTS:
STRENGTHS
• Customers would have access to all resources on a single platform.
• Can buy a subscription and share it with up to five people (one user id works on up to five
devices)
• They can also post blogs and articles on the business website.
• Content of the resources provided by the company is of good quality and updated to the
latest trends.
WEAKNESSES
Customers want newspapers and magazines in many other regional languages than the
existing ones, they also want the organization to provide them with novels and books for
competitive exams which is missing in the company’s services
• A firm like Mozo Hunt Private Limited faces many hurdles from the market's competitors,
including their price and marketing techniques and lack of mobile application for accessing
the resources is a weakness since customers would not find it convenient to visit the website
frequently
OPPORTUNITIES
• Increasing demand for e-learning
services in education, Less expensive e
learning services when compared to the
traditional learning platforms, growth of
technology across all industries and e
learning service is accessible from
anywhere in the world
•Can improvise their resources into
various other fields such as arts,
humanities, analytics etc
• Introducing Audio and video materials
for better reach in the growth
THRETHS
Ed-tech companies which use Artificial
learning, virtual reality etc in their
educational services are a biggest threat
for the startup company like Mozo Hunt
Pvt Ltd
• Demand for printed materials such as
newspapers, study materials etc. is also
considered to be a threat
CHAPTER 3
3.5 METHODOLOGY:
SEGMENTATION
Segmenting is dividing the whole population into segments. There are mainly 4 types of
audience segmentation -geographic, demographic, behavioral and psychographic. As the
service rendered by Mozo hunt mainly are Newspapers, Magazines, Case Studies and
Courses Demographic segmentation is used to segment the population based on their
educational level
TARGETING:
The audience is targeted from the chosen segment. Targeting is based on the segment’s size,
future growth opportunities, reach and profitability. Here the target audience would be
UG/PG Students, professors, household women etc.
POSITIONING
Positioning the product in the minds of customers, this is the final step of the STP which
helps to set our services apart from the competition. These can be symbolic positioning,
functional positioning and experimental positioning. Mozo is providing students and teachers
easy access to the courses, and case studies magazines in a single online platform that can be
used by anyone from anywhere through smartphones. It is also providing cooking magazines
for household women and many more. Mozo is Making the learning process smooth, fast and
easier without any boundaries for knowledge, thus Functional positioning can be used as it is
solving the problem of consumers by providing genuine benefits.
After the preparation and analyzing of the financial statements, certain ratios have been
calculated for understanding the overall performance of the company. They have been
mentioned below.
DUPONT ANALYSIS:
PROFITABILITY
From the chart it can be seen that the profitability of Mozo Hunt has remained negative from
Jan to June of 2022. April in particular records the steepest drop and as it progresses to June
there is a huge improvement. This can be attributed to factors like sudden decline in revenue.
Negative margins could be the natural result of industry-wide or macroeconomic issues
beyond the control of a company's management.
PROFITABILITY
0
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22
-0.05 -
0.03107441542259
- 8
- 0.05679322855736
-0.1 0.07539834104938 84
27
-0.15
-
-0.2 0.16394764957265
-
0.19053333333333
3
-0.25
-
-0.3 0.26716743612825
8
The asset turnover ratio can be used to determine how efficiently a company uses its assets to
generate revenue. The greater a company's asset turnover ratio, the more efficient it is at
generating revenue from its assets. From the graph it can be seen that Mozo Hunt mostly has
an upward trend in its Asset turnover ratio except for a dip in April 2022, which can be
attributed to the steep negative value of the company’s Profitability in the same month.
0.4
0.2
0
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22
FINANCIAL LEVERAGE
From the graph it can be seen that the ROE of Mozo hunt has remained negative in the year
2022, whit a slight improvement in the month of June. When a company loses money and
thus has no net income, the return on equity is negative. A negative ROE is not always a bad
thing, especially when the costs are incurred as a result of improving the business.
ROE
0
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22
-0.02
-0.04 -
0.03374234289880
-0.06 99
- -
-0.08 0.05843009145599 0.05690295921778
03 41
-0.1
- -
-0.12 0.10403270364356
0.10529806204406
5 8
-0.14
-0.16
-0.18
-
-0.2 0.18382624986900
4
ROE PROJECTED
Dec-23 0.0588261811923281
Nov-23 0.0554123055221605
Oct-23 0.051266922393604
Sep-23 0.0463564193139021
Aug-23 0.0406742738391365
Jul-23 0.0342487050030705
Jun-23 0.027148458937552
May-23 0.0194851138981008
Apr-23 0.0114105331796901
Mar-23 0.0483979070984142
Feb-23 0.0421275962309678
Jan-23 0.0349987954352899
Dec-22 0.0175898095952678
Nov-22 0.00870770688542891
-0.000357046450946627
Oct-22
-0.00936038188872158
Sep-22
-0.0180622495886802
Aug-22
-0.0262474810894011 Jul-22
-0.0337423428988099 Jun-22
-0.0569029592177841 May-22
-0.183826249869004 Apr-22
-0.0584300914559903 Mar-22
-0.104032703643568 Feb-22
-0.105298062044065 Jan-22
-0.2 -0.15 -0.1 -0.05 0 0.05 0.1
EBITDA MARGIN:
Reaching 100 percent operational efficiency is essentially impossible for any organization.
Low efficiency, on the other hand, is all too common and stems from a number of
fundamental issues with how businesses operate. Because the company only recently began
operations, its EBITDA margin is negative, indicating the impact of operational inefficiency.
Mozo Hunt mostly has a positively increasing EBITDA Margin except for the sharp dip in
April 2022. This can be attributed to the Negative ROE and Profitability values. The slight
fall in the Asset turnover during the same month is also a factor.
EBITDA
0.0000
-0.0286
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22
-0.0542
-0.0500 -0.0727
-0.1000
-0.1500 -0.1608
-0.1872
-0.2000
-0.2500 -0.2636
-0.3000
The ratio indicates the percentage of each rupee of revenue the company retains as gross
profit. As the cost of service for the subscription is 50 % the gross margin will be 0.5.
CASH FLOW FROM OPERATIONS:
During the first few months, the company's cash flow from operations is negative. Startups
are more likely to face negative cash flow during the first few months of business because
they have recently invested in resources and must become acquainted with the environment,
as well as because they are not yet profitable.
-336,000 May-22
-1,186,000 Apr-22
-436,000 Mar-22
-836,000 Feb-22
-936,000 Jan-22
-1,500,000 -1,000,000 -500,000 -
4.1 OBSERVATIONS:
1. Lack of capital- not having enough money is a major concern, the company is not
able to introduce a new product onto its interface, pay for growth opportunities, or pay
for overhead costs. Which is the reason the company is not able to keep up to its
competitors and add value to its product.
2. Unavailability of freebie courses or trial: A lot of rivals provide free trials so that
customers may see what their products are made of and decide to buy them after they
are happy.
3. Achieving Success with The Right Business and Revenue Model: Perhaps one of
the more difficult and time-consuming chores is this one. Finding a cost-effective and
effective distribution is difficult, and most companies in India struggle to do it.
4. Uncertainty among decision-makers, customers, and users: The people who buy
your goods pay the price, not you. The same may not always apply to edtech.
Like a kid-friendly arithmetic learning software. Although the product is intended for
children, the choice to purchase it is made by the parents. And unlike candy
producers, you can't merely target children with your advertising in the hopes that
they would beg their parents to buy a math software. It might be challenging to decide
if you should satisfy decision-makers, clients, or users.
5. Lack of marketing: the company do not market their product which is the result of
less customer base.
Only a small number of edtech solutions can inspire consumers to study by leading
them through an interesting, personalised learning experience. The majority of edtech
firms fail to maintain user relevance, which results in unsuccessful products.
6. No application: The company don’t have any application to access instead they only
have a website through which one can login.
7. Lacking contents and untimely updating of materials: the website doesn’t offer
much diverse contents.
https://riseapps.co/how-to-start-an-edtech-startup/
https://www.ibef.org/blogs/india-to-become-the-edtech-capital-of-the-world
https://www.tofler.in/mozohunt-private-limited/company/U74940DL2021PTC387941
CORPORATE MENTOR FEEDBACK ON SIP –
July 2022
Student’s Name: Ashwati Nair
Designation:
Address of the Organization: B-261, TOWER-A, New Ashok Nagar, Delhi, 110096
PART I
1 2 3 4 5 6
Needs more Performing Acceptable Above average Superior Not
training or below performance performance performance observe
education expectations d
3) What would you recommend to make this student better prepared for the workplace?
(e.g., courses, activities, skills acquisition, programs)?
More emphasis on technical aspects
4) Can the student be considered for future projects with your organization (short term
live projects)?
Yes No
5) Do you think the student meets the expectations of the organisation to be given a Pre-
Placement offer?
Yes No
Feedback from Viva-Voce – Panel comments
SUMMER INTERNSHIP PROJECT
Review & Assessment Record (Pre-Submission Stage) – Mentor
Name of student: Ashwati Nair
Reg. No.: 2128135
Positives of report:
Areas of Improvement:
Positives of report:
Areas of Improvement:
2) Signature
Date: