Sip Report Mozo Hunt
Sip Report Mozo Hunt
Sip Report Mozo Hunt
SUBMITTED BY:
Raushan Kumar
21GSOB2010146
CORPORATE
FACULTY MENTOR:
MENTOR:
DR. Himanshu Prajapati
MR. GAURAV SINGH
ASSISTANT
BUSINESS
PROFESSOR
DEVELOPMENT
MANAGER,
MOZO HUNT PVT
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Certificate from Corporate Mentor
CERTIFICATE
This is to certify that the project work done on “Sales generating strategy and
online marketing for Mozo Hunt “Submitted to Galgotias University by
Raushan Kumar in partial fulfillment of the requirement for the foreign student
exchange program, is to the best of my knowledge a bonafide work carried out
by him/her under my supervision and guidance. This work has not been
submitted anywhere else for any other degree/diploma. The original work
was carried out during 23 July 22 to 10 September 22 in Mozo Hunt Pvt Ltd
Date: 10/09/2022
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Certificate by the Student
CERTIFICATE
This is to certify that I Raushan Kumar Roll No. 21GSOB2010146 have carried
out my summer internship in Mozo Hunt Pvt Ltd in the area Marketing It is also
certified that the work done by me is original with due references of sources and
has not been submitted elsewhere for the award of any diploma or degree.
10 sept 2022
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DECLARATION
15/11/2022 Signature of
student Raushan
Kumar
21GSOB2010146
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ACKNOWLEDGEMENT
I express my sincere gratitude to my corporate mentor Mr. Gaurav Singh and the
faculty mentor Dr Himanshu Prajapati for their valuable guidance as and when I
required, moral support, their persistent encouragement during project work and of
course, for giving freedom during my project by which I enthusiastically completed it
within stipulated time.
I would also like to thank all the staff member of Mozo Hunt Pvt Ltd, whose good
wishes were behind the success of this project. As extending my words I am thankful
to my family and friends who have helped and supported me to make this project a
success.
Raushan Kumar
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TABLE OF CONTENTS
PARTICULARS PAGE NO
Declaration 4
Acknowledgement 5
13-27
Chapter 2: Profile of the Organization
28-35
Chapter 3: Job Description and Functional Profile
Reference 44
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EXECUTIVE SUMMARY
In this Internship, I was working under my corporate mentor Mr. Gaurav Singh
(Business Development Manager). My Day-to-Day work at Mozo Hunt Pvt. Ltd
includes cold calling, taking follow ups, pitching its client for subscriptions and
customer retention. I was assigned the work of sales which includes Business to
consumer and Business to Business sales. Using the concepts of sales like STP
(Segmenting, Targeting and Positioning) the sales task was accomplished. Some leads
were provided by the company, and some were self-generated i.e., Family and friends.
In B2C Sales, the sales take place between the business and customer, which ensures
customer satisfaction. I contacted all our potential clients and pitch them about our
product by giving them the best services at the best rates and convince them to take
subscriptions of different newspapers, magazines and UG/PG Courses.
In B2B Sales, the sales take place between the two business entities. I used to propose
our product to different colleges and institutes for collaboration. I contacted our
potential clients and pitched them about our product and services and tried to bring
them on board with us by giving them special B2B prices and offers that can be
profitable to them.
I had done collaboration with more than 300 colleges. So, my manager promotes me
at the position of Business Development Trainee this is my biggest achievement of
this internship.
The first part consists of an introduction, the area of internship and the
learning objectives which would also serve as the expected learning outcome
of the internship.
The second part covers the profile of the organization. It contains a structured
introduction of the organization, its products and the subscription of the
products. Apart from this, 4P’s of Marketing Mix, STP and the SWOT
analysis has been done in this chapter.
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The third part talks about the Job Description & Functional Profile. It contains
the objective of the Job, Sales process and the overall work done during the
internship.
The fourth part covers the learning experience and the insight gains. It
contains the learning which I learned during the internship.
The fifth part mainly consists of the recommendation and the conclusion
based on the work done in the internship.
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Chapter 1:
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Introduction
I had undertaken this project as a part of my summer Internship Program in my
M B A Course curriculum. The report is based on the eleven weeks training in Mozo
Hunt Pvt. Ltd, which is into the Digital Media House founded in 2021.
AREA OF INTERNSHIP
The area of Internship was marketing, and the topic was to study and analysis the
“Sales Generating Strategy and Online marketing for MozoHunt Pvt. Ltd”.
In this I have segmented the market in order to know the target audience, created a
pitch in order to tell the customer about the advantages of the product. I have
connected with my friends and family, coaching institutions in order to make sales.
To attract the institution, I had provide 7 access rather than 5 access in 1 subscription.
I had also done online marketing for the product of the company. I had done online
marketing through LinkedIn, Email, Google so that I can connect to more people and
providing them the information about the product.
The study of customers helps firms and organizations improve their marketing
strategies by understanding issues such as how the Psychology of how customer
think, feel, reason, and select between different alternatives; The Psychology of how
the consumer is influenced by his or her environment (e.g., culture, family, signs,
media); The behavior of customer while purchasing a product or other marketing
decisions.
Apart from this I have done human resources work also. In this I had done
collaboration with more than 50 colleges, in which I help the organization for building
the professional relationships with Colleges and Institutes and I also had scheduled
the interview of the interested candidates for Internship.
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Learning Objectives
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4. Communication management- Identifying the target audience is the
first stage in managing integrated marketing communication. You need to
understand who all are the customers who would actually benefit from your
products. Understand their needs and expectations. The second step is to know
what you intend to communicate.
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Chapter 2:
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INTRODUCTION
The Indian e-media market is growing rapidly and represents a new sector for the
economy. Indian M&E industry is on the verge of a robust phase of expansion,
supported by increasing consumer demand and increased advertising revenue,
demonstrating its resilience to the world. The industry has largely been driven by
increasing digitization and higher internet usage over the last decade. Internet has
almost become a mainstream media for entertainment for most of the people. Media is
consumed by audience across demographics and various avenues such as television,
films, out-of-home (OOH), radio, animation, and visual effect (VFX), music, gaming,
digital advertising, and print. India’s advertising revenue is projected to reach Rs. 789
billion (US$ 10.81 billion) in FY22 from Rs. 726 billion (US$ 9.94 billion) in FY20.
India’s advertising revenue is forecast to expand at a CAGR of 4.3% between FY20
and FY22. Digital advertisement revenues are likely to outweigh TV advertising
revenues by FY21; an achievement previously projected to occur only by FY23.
Digital advertising emerged as the second-largest advertising medium in India;
generated revenues worth Rs. 199 crores (US$ 2.73 billion) in FY20.
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CHALLENGES OF E-MEDIA INDUSTRY
Lack of Transparency.
Compliance with
laws/regulations.
Challenges with respect to taxation.
Threat to media channels.
Hurt and life threats to people working in the
industry.
Concern relating to Data Privacy.
Licensing requirements.
Copyright issues.
Adaptation challenges.
Lack of financial support.
Discrimination and lack of effort.
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LIMITATIONS OF E-MEDIA INDUSTRY
It leads to individualism. People watch too much television and spend too
much time online. Socialization with friends, family, and neighbors suffers as
a result.
Some media content is inappropriate for young audiences. It can be
challenging to restrict children's access to such material.
Newspaper is geographically selective.
Increase in advertisements in television and radio is making them less
attractive.
The internet presents opportunities for imposters, fraud and hacking.
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ABOUT THE COMPANY
Mozo Hunt is Digital Media House Our Website Designed is just like Digital Library
it is an online learning and Reading Material platform for course-specific study
resources. Lakhs of professionals’ trust Mozo Hunt to learn about any topic quickly
from subject matter experts. Mozo Hunt was established in 2021 with the intention of
facilitating knowledge sharing, and it has since developed into a premier source for
expert material. With over a lakh uploads across all Indian institutions and content
categories, it is currently one of the most popular and reputable websites in India. As
they look for assistance and resources to better understand and remember their
projects, assignments, and case studies, students are supported by Mozo Hunt on their
individual learning journeys. Students can contribute their own materials or subscribe
to gain access to lakhs of learning resources, such as study aids and practise problems.
Quickly increase your knowledge with clear, well-presented content from leading
authorities.
Mozohunt Private Limited's Annual General Meeting (AGM) was last held on N/A
and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was
last filed on N/A.
Directors of Mozohunt Private Limited are Ajay Kumar Singh and Ashish Kumar
Singh.
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CIN/LLPIN/FCRN U74940DL2021PTC387941
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PRODUCTS OF THE COMPANY
Mozo Hunt is Digital Media House. Its website design is just like Digital
Library.
NEWSPAPERS
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MAGAZINES
Sports/Health
News/Politics
Fashion/Style
Business/Finance
Traveler/Outdoor
Food/Diet
Science/Technology
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UG/PG COURSES
Case Studies
Assignments
Project reports
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SUBSCRIPTIONS
The USP of Mozo Hunt is they don’t make any content difference in each
subscription.
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4 P’S OF MARKETING OF MOZO HUNT
1. Product: Products sold by Mozo Hunt are digital products which are
available on its website. The products are E-Newspaper, E-Magazines and
UG- PG courses. All these products are available in the form of subscriptions
monthly and yearly wise. The magazines are available in different categories
like Sports/ health, News/Politics Fashion/ Style Business/Finance, Traveler/
Outdoor. Newspapers include Jansatta, Navbharat Times, The Times of India,
The Business Standard and the Telegraph.
2. Place: The products provided by Mozo Hunt are provided online on its
website. Anyone can buy anywhere anytime. In this digital world it’s easy to
carry large quantity of digital products.
3. Price: Pricing of the products is done genuinely which starts from INR 900
per month and it ends at INR 4900 per month. The prices are graded according
to the subscriptions with blogs.
4. Promotion: The way that a company chooses to communicate with its
audience and promote its products or services will have a direct impact on the
success of the company. Mozo Hunt promotes its products through social
media like Instagram, Facebook, Twitter and LinkedIn.
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SEGMENTATION, TARGETING AND POSITIONING
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SWOT ANALYSIS: MOZO HUNT PVT LTD
STRENGTHS WEAKNESS
Feasible. Focus on E-commerce
Price, value and quality. only.
Accessibility: delivered Geographical
& stored information position(Rural and
anywhere anytime. Urban).
Global audience. Learn to generate traffic.
Need
THREATS
OPPORTUNITIES
Market demand.
Target market.
Competition.
Business/produc
tdevelopment. Google Algorithm
Growth & Sales. Changes.
Social Media Innovation in
Marketing. technologies
Networking. .
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Chapter 3:
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Functional Objectives of the position:
To conduct a research in order to generate sales strategy for MozoHunt and to know the
customer buying behavior among the target customer, Understand UG corporate
promotion activities and online internet marketing.
OBJECTIVES
To identify and define the common as well as the unique business terminologies
in marketing. Studying the overall marketing strategy of Mozo Hunt
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SALES PROCESS
Presentation: Provided all the necessary information to the customers regarding the
company subscriptions and detailed information about the benefits of taking the
subscriptions offered them 7 accesses on every subscription of Rs.4900.
Proposal: Framed a proposal to offer the customers and for collaborating with institutes
and colleges.
Follow-up: Took follow-ups every day to know if the customer shows interest in
buying the subscriptions.
Prospecting
Pre-approaching
Presentation
Proposal
Follow-ups
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MAIN TEXT
1. SALES
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2. LEAD GENERATION & CONVERSION
Created a good network to promote the product of our company and generated leads
for the company through personal connections and social media and pitched them
with our product. Inbound and outbound Working on ATL and BTL activities- ATL
(Above the line) to raise brand awareness and reach more people and BTL (Below
the line) aimed at individuals.
3. PERSONAL SELLING
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4. Collaboration Process
In this process, I had done collaboration with the colleges. In the collaboration 7
steps are to be followed:-
• Data Mining
• Contact with TPO
• Follow up
• Schedule the Interview/Assessment test
• Data selection process
• Confirm the date of joining and Providing the offer letter
• Start the Internship
Data Mining
After data mining comes contacting the TPO’s and provides the details about the
internship by sharing the job description of the company.
Follow Up
Once the job description is shared we make the follow-up call to the TPO’s to whom
we have shared the job description to get the list of the interested students.
After getting the list of students if the number students are less than or equal to 20
then I scheduled interview and if the number of students is more than 20 then I
scheduled an assessment test.
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Data selection process
Students are selected on the basis of their performance in the interview or assessment
test.
Once the students cleared the interview or assessment test then we confirm the date of
joining with the TPO’s of respected colleges and then we can provide them the offer
letter.
After providing the offer letter we need to create a whatsapp group of the selected
students and their internship has started on their respective dates and on the whatsapp
group they will get the further information about their internship.
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5. Business Development Trainee Dashboard
My work at the position of Business Development trainee is to lead the team and
to train them about the Task 1 and Task 2 and teach them how to use STP. There
were more than 200 employees who had worked under my Down line.
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Chapter 4:
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Learning Experiences
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Achievements
Sales Task:- I contacted all our target clients and pitch them about our product by
giving them the best services at the best rates and convince them to take subscriptions of
Portal which include different types of newspapers, magazines and UG/PG Courses. I had
provided 2 more access on one subscription to boost up the sales of the company and to
meet my sales target.
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Lead the team of 243 employees: - My work at the position of Business
Development trainee is to lead the team, Schedule the training sessions to train
them about the Task 1 and Task 2. Provide the pitch about the sales task and clear
all their queries and also teach them how to use STP.
There were 243 employees who had worked under my Down line.
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Chapter 5:
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Recommendations
A lot of improvement has been done by the company management to increase the
productivity but some of the point. I want to consider, as per my point of view, branding
has a major effect on the market. For most of the potential customers are not aware of
other services, but as per company, Mozo Hunt has over 237 magazines, 180 UG/PG
courses materials like case studies, project report & assignments, and different
newspapers. It has various categories such as magazine, newspaper, articles, blogs from
every genre be it business, political, lifestyle, fashion, automotive and many more but a
very few no. of people only know that Mozo Hunt has these service available, so the
company should also try to brand those unpopular service. E.g., Comics
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Due to work from home and a lot of screening the whole day some of the
respondents are facing eye strain issues because of which they prefer printed
books over e-books. So the company should provide an option of downloading
the content in PDF which can further be printed and converted into physical form
by printing the PDF.
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Conclusion
During these days of internship, I learned a lot of things. The overall journey from the
first day is challenging and I overcome all challenges and give my best as possible at
every point in time. Concluding the report of Mozo Hunt is a leading name in the e-media
industry.
The work which I have done in the marketing and human resource field is interesting and
knowledgeable. I have gained so much knowledge from the ground level. I get to know
about the Company, its products and services. I had learnt how to use STP which helps
me to analyze my target market. After knowing about the product and services I create a
pitch to convince the customers. I had learnt about the customer buying behavior and I
had achieved my sales target which is around 7000-15000. It helps me to increase my
convincing skills and brush up my communication skills and it also boosts my confidence
to deal with the customers. I have learned the benefits of the B2C and E- media
industries. I had learnt how to do the data mining process. I had collaborated with many
different colleges and institutes. I had built strong relationship between company and
other organizations/colleges.
This collaboration process helps me to know the professionalism environment and also
helps me to understand how to write a professional mail. I had scheduled interviews for
students of different colleges for the internship selection process. This collaboration
process helps me to overcome my fear of interaction with new people. This internship
helps me to change myself overall in a positive way.
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Reference
Media and Entertainment Industry. (2022, July). Retrieved from India Brand Equity
Foundation: https://www.ibef.org/industry/media-entertainment-india
Media: 10 Advantages and 10 Disadvantages of Media. (2016, July 8). Retrieved from
ImportantIndia:https://importantindia.com/22940/media-advantages-
disadvantages/
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