PESTEL Analysis - Vinamilk
PESTEL Analysis - Vinamilk
PESTEL Analysis - Vinamilk
https://www.studocu.com/row/document/truong-dai-hoc-
kinh-te-tai-chinh-thanh-pho-ho-chi-minh/marketing/pestel-
of-vinamilk-political-environment-social-techno-economic-
legal/20967659
https://data.worldbank.org/indicator/NY.GDP.PCAP.CD?
locations=VN
https://danso.org/viet-nam/
https://www.swotandpestle.com/vinamilk/
https://vietnamagriculture.nongnghiep.vn/vietnams-milk-
consumption-stays-quite-low-d284195.html
https://www.globenewswire.com/news-release/
2022/09/07/2511574/0/en/Vietnam-Dairy-Industry-Report-
2022-Value-of-Dairy-Products-Imported-into-Vietnam-in-
2021-was-11-8-Billion-an-Increase-of-12-4-y-o-y-Forecasts-
to-2031.html#:~:text=Milk%20consumption%20per%20capita
%20in,with%20huge%20potential%20for%20growth.
4. Technological factor
https://eastasiabr.wordpress.com/2016/05/06/34/
https://foodnhotelhanoi.com/2021/05/24/the-factory-system-helps-
vinamilk-continuously-lead-in-major-categories/?lang=en
Technological factors consider the technological innovation and
development rate that could affect a market or industry. This refers to
changes in digital or mobile technology, automation, research, and
development. There is often a tendency to focus on developments only in
digital technology, but consideration must also be given to new methods of
distribution, manufacturing, and logistics. Technological factors are very
important because They affect how an organization operates, sells its
products, interacts with, and gathers intelligence on customers, suppliers,
and competitors.
6. Legal factor:
Legal factors are those that emerge from changes to the regulatory
environment, which may affect the broader economy, certain industries, or
even individual businesses within a specific sector. They include, but are not
limited to:
● Industry regulation
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