JECRC UNIVERSITY

Bachelor of Business Administration (BBA)

INTERNSHIP PROJECT REPORT

(Semester IV July - September, 2022)

“DIGITAL MARKETING”

“AIMCASHLESS INFOSOLUTIONS PVT LTD.”

SUBMITTED BY:

GAURAV PATHAK
20BBAN056

UNDER THE GUIDANCE OF

UNIVERSITY GUIDE: INDUSTRY GUIDE:

Dr. M.KURUVILLA MR. NISAR KHAN

FACULTY OF MANAGEMENT
JECRC UNIVERSITY, JAIPUR
 DECLARATION

I hereby declare that the work reported in this thesis entitled “Digital Marketing from
Aimcashless infosolutions pvt. Ltd - Jaipur” resulted out of the summer internship project
undertaken at “Aimcashless Infosolutions pvt. ltd.- Jaipur” during the period 5 July- 3 september,
2022 is original and has not been previously submitted anywhere else.

Name: Gaurav pathak

Enrolment No. : 20BBAN056

 ACKNOWLEDGEMENT

It gives me immense pleasure to express my deepest sense of gratitude and sincere thanks to our
highly respected and esteemed guides Mr. Nisar Khan, Head of Digital Marketing Department
(Aimcashless infosolutions pvt. ltd.) for their
valuable guidance, encouragement and help for completing this work. Their useful suggestions
for this whole project and cooperation are sincerely acknowledged.

I owe my deep sense of gratitude to Mr. Shubham Jain Chief Executive Officer at Aimcashless for
providing me an opportunity to carry out the Internship work at the organization.

Furthermore, I would like to thank Dr. M.kuruvilla Head of Department for whole
hearted support.

At the end we would like to express our sincere thanks to all our friends, colleagues and others
who helped us directly or indirectly during this project.

Gaurav Pathak
(20BBANO56)
 EXECUTIVE SUMMARY

This report contains the details of the activities carried out during the internship conducted
Aimcashless infosolution Pvt. Ltd, Sodala, Jaipur for Two months ( July 5, 2022 – September
3, 2022) duration in digital marketing of the online Finance Software .
The website was developed undergoing through different studies and research's.
The theme of the Finance website is to provide better and reliable support as well as functioning
for the customers.

In today's world all the files and records can be managed through the user of software's and this
stands out to be the most important part of manager's life. Nowadays technology is rapidly
growing and Financial services has quite become complex and difficult to adjust with the
technology. Financial services is a broad range of more specific activities such as banking, investing,
and insurance. Financial services are limited to the activity of financial services firms and their
professionals, while financial products are the actual goods, accounts, or investments they provide.By
studying finance and pursuing a career in this exciting industry, you are entering an industry with a
big hiring volume and endless job opportunities. The financial job market is growing and it's a lot
more than common for companies to hire new people in large volumes .

The changes that take places in the Finance, they have to adopt and implement the technology to
manage their information and services digitally. The world has grown of much importance and
people want easy and time saving services. The radical changes in the field of technology need to
be known and understood. For a proper and a smooth development in the society in the form of
product and services. Digitization of information stands to be very crucial in the 21st century.
Easy access to the daily ongoing changes needs to be known by the peoples in the reliable and
accurate form. People should be able to access different information for different development
and changes. This internship report describes different functionalities that the system includes.
As a whole, the internship period at Aimcashless Infosolution Pvt. Ltd provided me the
opportunity to use my theoretical knowledge into practice. The company supervisor guided and
motivated me to enhance my logical use of different web development tools and use of digital
marketing, which in turn helped me to gain job exposure.
 TABLE OF CONTENTS

ACKNOWLEDGEMENT.............................................................................................................
ABSTRACT...................................................................................................................................
TABLE OF CONTENTS ............................................................................................................
LIST OF FIGURES .....................................................................................................................
LIST OF TABLES......................................................................................................................
ABBREVIATIONS....................................................................................................................

CHAPTER 1: INTRODUCTION................................................................................................

1.1 Introduction to Internship......................................................................................................

1.2 Background ...........................................................................................................................
1.3 Objectives..............................................................................................................................
1.4 Brief introduction to the industry..........................................................................................
1.5 Brief Introduction of Organization........................................................................................
1.5.1 Organizational Hierarchy ...............................................................................................
1.5.2 Contact Details ...............................................................................................................

CHAPTER 2: ANALYSIS OF ACTIVITY DONE ...................................................................

2.1 Internship placement details..................................................................................................

2.1.1 Organization Selection ...................................................................................................
2.1.2 Placement........................................................................................................................
2.1.3 Duration..........................................................................................................................
2.1.4 Roles and Responsibilities..............................................................................................
2.2 Literature Review..................................................................................................................
2.2.1 Overview of Traditional & Digital Marketing .............................................................
2.2.2 Traditional Marketing versus Digital Marketing..........................................................
2.2.3 Research on other Similar Current Websites................................................................
2.3 Specific Problem Analysis..................................................................................................
2.3.1 Understanding the Existing System..............................................................................
2.3.2 Development of Project Goals......................................................................................
2.4 Management Strategy..........................................................................................................
2.4.1 Time Management Strategy..........................................................................................
2.4.1.1 Prioritize tasks........................................................................................................
2.4.2 Cost Management Strategy...........................................................................................
2.4.3 Data Collection Strategy...............................................................................................
2.4.3.1 Interview ................................................................................................................
2.4.3.2 Questionnaire .........................................................................................................
2.4.3.3 Secondary Sources.................................................................................................
2.5 Project Schedule..................................................................................................................
2.5.1 Time Schedule ..............................................................................................................
2.5.2 GANTT chart................................................................................................................

CHAPTER 3: SOLUTION DESIGN ........................................................................................

3.1 Project Management Plan....................................................................................................
3.1.1 System Analysis ...........................................................................................................
3.1.1.1 Feasibility Study ....................................................................................................
3.1.1.1.1 Technical Feasibility...........................................................................................
3.1.2 System Design ..............................................................................................................
3.1.2.1 ER Diagram ...........................................................................................................
3.1.2.2 Use Case Diagram..................................................................................................
3.1.2.3 Data Flow Diagram................................................................................................
3.1.2.4 System Sequence Diagram ....................................................................................
3.1.3 Work Breakdown Structure ..........................................................................................
3.1.4 Alternative Solution......................................................................................................
3.2 Technical Requirements......................................................................................................
3.2.1 Hardware Requirements...............................................................................................
3.2.2 Software Requirements.................................................................................................

CHAPTER 4: IMPLEMENTATION STRATEGIES.............................................................

4.1 Testing.................................................................................................................................
4.2 Testing Screenshots.............................................................................................................
CHAPTER 5: RESULT ANALYSIS ........................................................................................
5.1 Result...................................................................................................................................
5.2 Critical Analysis..................................................................................................................
5.3 Limitation of the System.....................................................................................................
5.4 Recommendation to the Organization.................................................................................
5.5 Recommendation to Internship Program ............................................................................

CHAPTER 6: CONCLUSION...................................................................................................

CHAPTER 7: REFERENCES/BIBLIOGRAPHY ..................................................................

CHAPTER 8: APPENDIX.........................................................................................................
 LIST OF TABLES

Table 1: Time Duration.......................................................................................................................

Table 2: Time Schedule .....................................................................................................................
 ABBREVIATIONS

SEO - Search Engine Optimization

SEM - Search Engine Marketing

CMS - Content Management System

SMM - Social Media Marketing

SERPs - Search Engine

ERD - Entity Relation Diagram

BIM - Bachelors in Information Management

UML - Unified Modeling Language

DFD - Data Flow Diagram

PHP - Hypertext Preprocessor

HTML - Hypertext Markup Lanauge

CSS - Cascading Style Sheet

IT - Information Technology

ICT - Information Communication Technology

OTA - Online Travel Agency

CTO - Chief Technology Officer

PC - Personal Computer

ROI - Return on Investment

KPI - Key Performance Indicators

LTV - Life Time Value

B2B - Business Two Business

PPC - Pay Per Click

 CHAPTER 1: INTRODUCTION

1.1 Introduction to Internship

Internship is one of the on-the-job training for the under-graduate students that helps to
enhance the practical and real world experience under the guidance of the supervisor or
professional in certain field and help to identify the potential career opportunities. The
internship report is prepared for the partial fulfillment of Bachelor of Busniness Administration
(BBA), an under- graduate . This internship carries 5 credit in the final 5th semester of BBA. The
internship program is highly effective for the students in order to attain the real world
experience, understanding the organization structure and their culture and to enhance their
career opportunities. Taking about my personal information, this program has given me the
opportunity to work in the real world scenario and help me to enhance my skill, knowledge and
attitude.

The internship in the field of information technology helps to increase the exposure and
in-depth knowledge in the respective technical platform. The technical industry is growing
rapidly and new technology is emerging with the speed of time so, the skill and knowledge gain
in the college is not enough to compete in the market. We need some real world experience in the
industry and the internship program helps the students to gain the professional experience. In
the BBA course, we learn various subjects such as Web Technology, Database Management
System, Java Programming, Data Communication and Networking, Accounting, Business
Finance, Organizational Behavior, etc. and in the internship program we must try to implement
those learning in order to produce the fruitful outcome.

1.2 Background

An internship program is a special course that provides students with the opportunity to become
familiar with the organizational setting. It is designed to develop the students personally and
professionally. It allows the proper market and job exposure to the students and also enables
them to meet and build network with professionals. It enables the students to understand
organizational behavior and sharpen their practical knowledge and skill which will grant them
confidence and experience that can be used later in their career.

For the internship program the author chose to complete the internship program under Digital
Marketing at Aimcashless Infosolutions Pvt. ltd. and thereby completed the three months of
internship in the Digital Marketing Department. The author was assigned for the Digital
marketing of the website of the project titled “Financial Services”. This allowed author to gain
SEO and digital marketing skills in promoting the overall project for public use.

Financial services is a project initiated by Aimcashless Infosolutions pvt. ltd. Based on

overcoming the current problems faced by Financial system.

1.3 Objectives

The main objective of the internship program was to acquire practical knowledge regarding a
specific field by implementing the theoretical knowledge gained in the university in the
organizational setting and to gain exposure to the market and organizational professional. An
internship program has the following objectives:

1. To harvest the theoretical knowledge into practice.

2. To build a strong career path.

3. To understand and maintain organizational harmony and public relation.

4. To gain professional education with the blend of information technology and

managerial/marketing skills.

5. To analyze the real world problem and find the solution using knowledge obtained.

6. To get hold on roles and responsibilities at the job.

7. To enhance the academic performance.

8. To develop network and relationship with organizational professionals.

1.4 Brief introduction to the industry

The term digital marketing refers to the use of digital channels to market products and services
in order to reach consumers. This type of marketing involves the use of websites, mobile devices,
social media, search engines, and other similar channels. Digital marketing became popular with
the advent of the internet in the 1990s.

Digital marketing involves some of the same principles as traditional marketing and is often
considered a new way for companies to approach consumers and understand their behavior.
Companies often combine traditional and digital marketing techniques in their strategies.

KEY TAKEAWAYS

● Digital marketing involves marketing to consumers through any number of digital

channels.
● This form of marketing is commonly executed on websites, mobile devices, and social
media platforms.
● This form of marketing is different from internet marketing, which is exclusively done on
websites.
● Digital marketing is a broad field, including attracting customers via email, content
marketing, search platforms, social media, and more.
● One of the biggest challenges digital marketers face is how to set themselves apart in a
world that is oversaturated with digital marketing ads.

Marketing refers to any activities that a company uses to promote its products and services and
improve its market share. In order to be successful, marketing requires a combination of
advertising savvy, sales, and the ability to deliver goods to end-users. This is normally
undertaken by specific professionals or marketers who can work internally (for companies) or
externally with other marketing firms.

Traditionally, corporations focused on marketing through print, television, and radio. Although
these options still exist today, the rise of the internet led to a shift in the way companies reached
consumers. That's where digital marketing came into play. This form of marketing involves the
use of websites, social media, search engines, apps—anything that incorporates marketing with
customer feedback or a two-way interaction between the company and customer.

Increased technology and newer trends forced companies to change the way they marketed
themselves. Email was a popular marketing tool in the early days of digital marketing. That focus
shifted to search engines like Netscape, which allowed businesses to tag and keyword stuff to get
themselves noticed. The development of sharing sites like Facebook made it possible for
companies to track data to cater to consumer trends.

Smartphones and other digital devices are now making it easier for companies to market
themselves along with their products and services to consumers. Studies show that people prefer
using their phones to log on to the internet. So it should come as no surprise that 70% of
individuals make buying decisions (usually on their phones) before they actually hit the purchase
button.

Advertisers are commonly referred to as sources, while members of the targeted ads are
commonly called receivers. Sources frequently target highly specific, well-defined receivers.

For example, after extending the late-night hours, McDonald's targeted shift workers and
travelers with digital ads because the company knew these people made up a large segment of its
late-night business. The company encouraged them to download the Restaurant Finder app,
targeting them with ads placed at automated teller machines (ATMs), gas stations, and websites
that its customers commonly frequented.

1.5 Brief Introduction of Organization

Aim Cashless Pvt. Ltd. provides you services like SEO, SEM, SMM, etc at a minimal cost. If you
are looking for an online marketing company to promote your business, then we are here to help
you.
Our team gives the best result due to our integrated work strategy. Every individual from our
team does his or her researches & are day by day improving their skill set. We even generate
market reports every month, which helps us to know the market needs. For more info –
We here at Aim Cashless Pvt. Ltd. have a team of highly professional marketers, each one of them
having a unique approach to marketing. We go through regular campaigns to keep ourself
updated with the new ideas in the changing world.
We believe in learning from our work & from wherever we can, we are excelling as a digital
marketing company just because of our approach to gain knowledge from wherever we can.
Our team of young individuals who completely understands the needs of the customer &
completely indulge in digital media is always enthusiastic about giving the best outcome. Our
past results prove the fact that we have the team of most creative digital media experts who
perform their work well & in such a diversified manner that all they get is the appreciation from
clients that is why we are one of the best digital marketing company in jaipur.
Our mission is to provide our customers with the best digital marketing services as we know that
this digital world is changing on a daily basis & there is a regular battle to stay ahead in the
graph which shows us the best digital marketing company in Jaipur. Our team here believes in
interlinking their human efforts with creativity which empowers our results. We always strive for
excellence which results in making good business for our clients.
From emerging startups to established companies an online marketing company’s objective is to
create the right action for the right audience at the right time and generate the right set of
results. We start with understanding your brand’s need & objective to market itself based on an
outcome-based approach – so you just sit and watch your brand prosper.
So if you are looking for a digital marketing company in Jaipur to promote your business
digitally, we ensure you to provide the best. Our goal is client satisfaction & to provide them the
services above their expectations. Just give us a chance & be ready to regulate the graph of your
sales drastically. We believe in the policy “You trust You Grow”. So all we are asking for is your
trust & results are guaranteed with us.

1.5.2 Contact Details

Contact Aimcashless

Address: 401, Okay Plus, Swej Farm Sodala, Jaipur, Rajasthan, India.

Phone: +91 80540 56784

Email: [email protected]

CHAPTER 2: ANALYSIS OF ACTIVITY DONE

2.1 Internship placement details

2.1.1 Organization Selection

TheThree-year degree of BBA allows us to attain knowledge on various aspects of Information

Technology. The Five semesters of rigorous theoretical knowledge gaining are put to test and
further polished in the last semester through practical implementation in the real world
scenario. At the same time the internship is one of the major highlight of the program to expose
the students to the professional world. Among the various criteria and sectors provided to us
internship prerequisite statement, digital marketing was chosen. Various organizations were
short listed and approached out of which the organization with the best lucrative offer and
environment was selected. I selected “Aimcashless infosolutions pvt. ltd” as my intern
organization.

2.1.2 Placement

During the internship tenure, the author was provided with work space at the organization, not
only that the author was treated as trainee staff with the access to the very information of the
organization, its organizational resources, information and equipment. As per the norms of the
organization the author was provided with the monthly allowances for travel and lunch fares.
Needless to say, there was a strong support and help from my supervisor to grasp the technical
knowledge required for the development of the digital marketing of the website of the company.

2.1.3 Duration

Table 1: Time Duration

START DATE 5TH JULY

END DATE 3RD SEPTEMBER

OFFICE HOURS 10:00 a.m - 06:00 p.m

WORKING HOURS 8 HOURS

WORKING DAYS IN WEEKS 5 DAYS

TOTAL WORKING HOURS IN A WEEK 40 HOURS

 INTERNSHIP PERIOD 2 MONTHS

2.1.4 Roles and Responsibilities

During the internship period at TechRoadians Offshore Base, the roles and
responsibility that the author had to perform during the internship period were
specified. The roles and responsibilities as a SEO analyst and digital marketer were not
limited in the website of the organization. The analysis of the website of the Pahuna
Hotels was performed. Along with the analysis of the website, content review was
performed of all those contents written for Pahuna Hotels website. The author
was also responsible for the website posts review through WordPress framework and
plugins. The involvement in the preparation of the internet marketing plan for the
Aimcashless was another important role of the author as an intern.

2.2 Literature Review

A Systematic Literature Review is defined by Kitchenham as, “A systematic literature

review (often referred to as a systematic review) is a means of identifying, evaluating and
interpreting all available research relevant to a particular research question, or topic
area, or phenomenon of interest”.

The literature review work is influenced by Qualitative approach; keeping this in view
study of literature was conducted. The study was also focused in finding the suitable
process for optimizing Finance automation software. Literature review was carried out
to gather theoretical data of different researches in the area of our interest and to have
insight of philosophical perspective, for better understanding in the study area.

To gather literature of interest, different resources and databases was gathered available
for free on internet and also direct interview was conducted to collect some primary
data about the methodologies and best practices of responsiveness.

The review was started with the extraction of related information about the need of
current software and website in public and selection of proper tools and process which
could accomplish the requirement of the customer. The software and the website is
regarding the hotel management system and which must be responsive in accordance
with the customer request. Some useful technologies were referenced from similar
kinds of projects which were already developed. Those needs were referenced to reduce
the paper work by collecting the feedbacks from customers and understanding the
actual easiness the users search for. The requirement for the information and easy
access is the primary requirement for any software and website. The website and
software design was already prepared. The digital marketing plan and strategies were
prepared. First the available resources were analyzed to know about the current
potentiality of the organization in terms of human resource and available expertise in
the current field. The level of complexity of the plan and marketing strategies were
decided according to the level of knowledge of users and dynamic software and website.

After the needs for the digital marketing of the website was finalized through various
tools, the research and work related to Search Engine Optimization was performed.
Search Engine Optimization plays an important role in helping for the Digital Marketing
of the certain website/product.

The text book The Art of SEO, 2nd Edition, S. Eric Enge, Stephan Spencer, Rand Fishkin
(2012). O’Reilly Media, gives the depth knowledge about comprehending SEO’s many
intricacies and complexities. This text book fully assisted to explore the underlying
theory and inner workings of search engines. It helped to understand the role of social
media, user data and links. It also helped to discover tools to track results and measure
success.

2.2.1 Overview of Traditional & Digital Marketing

Traditional marketing refers to any type of promotion, advertising or campaign that has
been in use by companies for years, and that has a proven success rate. Methods of
traditional marketing can include print advertisements, such as newsletters, billboards,
flyers and newspaper print ads.

In simplistic terms, digital marketing is the promotion of products or brands via one or
more forms of electronic media. Digital marketing differs from traditional marketing in
that it in the use of channels and methods that enable an organization to analyze
marketing campaigns and understand what is working and what isn't-typically in real
time.

Digital marketers monitor things like what is being viewed, how often and for how long,
sales conversions, what content works and doesn't work, etc. While the Internet is,
perhaps, the channel most closely associated with digital marketing, others include
wireless text messaging mobile instant messaging, mobile apps podcasts, electronic
billboards, digital television and radio channels, etc.

2.2.2 Traditional Marketing versus Digital Marketing

The difference between Traditional Marketing and Digital Marketing can be done on the
basis of
4 points below:

Cost

Every business strategy engages to budget, so does both strategies. There is some
difference in the cost between traditional marketing and online marketing. Traditional
marketing promotes the products of a brand through ads on paper, billboard, television,
radio, and more. This marketing strategy spends huge cost to keep the promotion
running as the schedule. Online marketing can also carry a cost, but there are numerous
online marketing strategies that are virtually free.

Coverage

In traditional marketing, coverage of your product will be printed on paper media or

aired on television and radio. Unfortunately, the exposure your products will get is very
often momentary. For example, the newspaper where your high-cost advertisement
appeared in is going to throw the next day. On the other way, your online coverage will
be always there for like forever. It will be archived on the internet and ready to be found
easily whenever your customers need it.

Audience

Traditional marketing is more effective for target customer which out of reach of
internet. They are people who do not connect to the internet on daily basis. Senior
citizens or low-end economic citizens who are internet illiterate are the best target for
traditional marketing strategy. O the other way, people who are never without internet in
their reach, such as teenagers and businessmen, are easier in to reach through online
marketing

Tracking

It is difficult to keep track of your traditional marketing strategy. You need to put a lot of
effort and time-consuming research to get information how your customer behavior
against your products. On the other hand, online marketing is easy to track. Email
marketing software can tally the number of people who view your message. Moreover, it
can the number of advertisements that lead to purchases on online sales.

2.2.3 Research on other Similar Current Websites

Money TAP

MoneyTap is India’s first app-based credit line. The best part is its no-usage-no-interest feature,
which has made taking credit more affordable. Thanks to this feature, you only pay interest on
the amount used. It is a personal loan app that provides a line of credit to customers, which
works as an instant loan or a credit card. MoneyTap is essentially a money lending company with
flexible interest rates, currently servicing clients in Delhi NCR, Mumbai, Bangalore, Hyderabad,
and Chennai as well as 30+ cities in India. Let’s take a look at a hypothetical example to
understand how MoneyTap’s Personal Loan 2.0 works

Dhani

Dhani popularly marketed as phone se loan app, instantly disburses the loan amount to your
bank account. You can apply for a personal loan anytime, anywhere. You can get a loan of up to ₹
15 Lakh instantly at an interest rate starting at 12%. You can download the Dhani loan app for free,
enter your Adhaar card number, your loan amount, and get the loan amount in your account
instantly.

India Lends

IndiaLends is one of the cash loan apps in India for instant personal loans, credit cards, and free
credit reports.IndiaLends offers instant personal loans online with the best interest rate and
disburses the loan within 48-hours. IndiaLends’ instant loan app in India extensively makes use
of data and technology to improve workflows and risk assessments so that the loan disbursal
process is efficient, shorter and easier.

KreditBee

KreditBee is an instant personal loan app for young professionals. You can get a loan of up to ₹ 1
Lakh. The loan process is 100% online. The disbursement is done within 15 mins, and the amount
is directly credited to your bank account.

CASHe

CASHe is an app-based digital lending platform that provides short-term personal loans for
various financial needs, but only to salaried individuals. You need to provide documents such as
salary slips, bank statements, address proof, and PAN card, which can all be uploaded through
the cash loan app while applying for a loan. Capital you can also check loan eligibility and
interest rates online, using a quick calculator. The approved loan amount can range from ₹ 5,000
to ₹ 2 Lakh, with tenures ranging from 15 days to 6 months. Repayments can be made through a
bank transfer or cheque deposit every month.

Money View

With Money View personal loan app, you can get a personal loan in just 2 hours. Whether you
want to remodel your home, buy an expensive ride or cover your wedding expenses, a personal
loan from Money View is completely paperless, fast, easy and flexible. Money View loan amount
ranges from ₹ 10,000 to ₹ 5 Lakh. The repayment period is flexible and ranges from 3 months to 5
years.

Early Salary

EarlySalary, a FinTech startup in Pune has been creating ripples in the way money lending
happens in India. Its personal loan app allows an easy and fast way to get instant loans. The loan
amount limit is up to ₹ 2 Lakh at an interest rate starting from 2% per month.

SmartCoin
SmartCoin is a FinTech company with a mission to offer its HomeCredit1 customers a
user-friendly and scalable lending platform. It is a personal loan app in India that provides
instant loan for individuals looking for short-term personal loans. Use its mini loan app to get
loans from ₹ 1,000 to ₹ 25,000. The company caters to all profiles like support executives,
business owners, salaried professionals, managers, stay-at-home moms, teachers and more with
no minimum limit on the salaries, unlike other personal loan apps.

Home Credit

Home Credit India is a part of the international Home Credit Group that has a presence across
ten countries in Europe and Asia. The India chapter started in 2012 and it already has operations
in over 60 cities across 15 states. The personal loan app sanctions personal loan of up to ₹2 Lakh
with a repayment tenure ranging from 9 months to 4 years. The instant loan app in India makes
financial services simple, transparent and easily accessible to you.

LazyPay

LazyPay is powered by PayU. You just need to enter your mobile number to find out your
personal loan eligibility. With quick approvals and safe online loan application processing,
LazyPay disburses 1 million+ loans every month. Its key offerings include pocket-friendly EMIs,
an instant personal of up to ₹ 1 Lakh through an easy digital process with minimal
documentation.

mPokket

mPokketis an instant loan app in India for college students. It works on the concept of pocket
money for students. Once your personal loan application is approved the personal loan amount
is sent to your bank account or your Paytm wallet. The initial amount approved is ₹ 500 and your
borrowing limit will increase over time with good usage. You can repay your loan within 1 to 3
months.

Flexsalary

This company has planned its product to take on personal loans. Thus, its features are in sharp
contrast to those of personal loans. One-time application, one-time approval, instant disbursals,
the option to access the credit anytime, the option to decide the loan tenure, and a flexible
repayment policy are a few hallmarks of Flexsalary. The company has no fixed EMIs and provides
instant approval, making it function as an advance salary loan app.

Bajaj Finserv
Bajaj Finserv offers personal loans that are instantly approved and disbursed within just 24
hours. These collateral-free loans are offered to women, government and public sector unit
(PSU) employees, schoolteachers, college professors and more. The personal loans are offered
with a feature to reduce your instalment by up to 45% by paying interest-only EMIs. Once
approved, you borrow as much as you need from your approved loan amount without the hassle
of reapplying for the loan.

PayMeIndia

PayMeIndia is an innovative FinTech app that offers instant payday loans, advance salary
loans,short term cash loans to salaried employees at attractive interest rates. These cash loans
are designed to cater all your short-term financial needs that include a medical emergency,
purchasing a big-ticket item, financing a wedding, and many more. The traditional and modern
lending techniques are blended with technology to make the loan application process quick and
simple. The cash loans are offered with convenient and flexible repayment plans.

LoanTap

LoanTap is an online platform that delivers instant, flexible loans on attractive loan terms to
salaried professionals and businessmen. This fintech lending platform is committed to deliver
customised loan products to millennials in an otherwise cluttered and dull personal loan
segment. LoanTap offers a variety of innovative products such as personal loans, personal
overdraft, EMI free loans, credit card takeover loans, rental security deposit loans, advance
salary loans, and house owner loans.

PaySense

Founded by SayaliKaranjkar and Prashanth Ranganathan, PaySense is an instant money app that
offers instant cash loans online. You can use a phone or laptop to check your loan eligibility,
submit your KYC details and apply for a loan, receiving approval within 5 hours. The company
provides personal loans online of up to ₹ 5 Lakh and you can use anywhere from ₹ 5,000 up to
your entire approved limit at one time. PaySense also offers an EMI calculator through which you
can check how much you will be paying every month.

RupeeRedee

Incepted in 2018, RupeeRedee is a digital lending platform that allows consumers to fulfill their
lending needs in simple steps with the help of technology. The app gives you access to personal
loans within a few minutes at your fingertips. It is a tech-driven digital lending platform that
leverages technology and data sciences to make lending accessible for India’s massive population
of underserved customers. With robust KYC and a smooth process, it makes the consumer
journey hassle-free, quick and also safeguards your data. It currently has 4.51 million installs on
Google Play Store and has an average traffic of 400K on its website. Operating with its own
Captive NBFC FincFriends Private Limited in the background to facilitate short-term personal
loans coupled with digital lending services and have deployed various forms of underwriting
including alternate data sources and is not restricted to credit score-based underwriting only.
Following the Fair Practice Code and compliance process, it offers its consumer a great
experience and satisfaction.

StashFin

StashFin is one of the best online loan apps in India. The startup was founded by a team of
experienced financial services professionals with an aim to make lending easier for people in
India. The team has worked with various disciplines that include customer experience,
technology and process re-engineering and through its collective experience, StashFin aims to
deliver best in class services and superior convenience to its customers. Apply for an instant loan
through its online loan app in India. Your request is approved and the money is transferred in
almost no time.

2.3 Specific Problem Analysis

2.3.1 Understanding the Existing System

The system here refers to the search engine friendly websites. Currently there are a considerable
websites and software that functions in the field Fianace . Those websites are either not
responsive or filled with too much functionalities that makes the viewer/user to view the website
more complex and time consuming. Many organizations and industries working in the field of
Finance are not aware and not even shown interest about the onlineloan websites. The reason
behind this is that they are unable to make the reach and gain popularity of Loan website related
website among the customers. Customers feel uneasy and find it difficult to use the use the
system.

2.3.2 Development of Project Goals

Considering the problems mentioned in the above section, the internship project is aimed to
develop a digital marketing for a website to flow the right amount of information and responsive
to users.

For developing a digital marketing for a website, we need to make sure that we have some
objectives in place. A simple, increase traffic or rank better is not specific enough but, having
said that, creating goals that are so specific they exclude any recognition of improvement across
the board are similarly limiting.

website that helps to book the seats for the specific hotels online and many more. The overall
goal is to increase the conversions on website and increase the user’s interactions. The strategy
goals for the project are:

● Creating the various social media events, pages, groups as a part of promotion.
● Provide the information that is easily understood by users i.e. increasing the readability
Score.
● Information sharing facilities through social medias like Facebook, Twitter, Google Plus,
Reddit, etc.
● Provide newsletter facility to new and existing customers.
● Provide the information regarding the latest events conducted by the organization
regarding particular subject.

2.4 Management Strategy

2.4.1 Time Management Strategy

Time management is the act or process of planning and exercising conscious control over the
amount of time spent on specific activities, especially to increase effectiveness, efficiency or
productivity. Time management may be aided by a range of skills, tools, and techniques used to
manage time when accomplishing specific tasks, projects, and goals complying with a due date.
Initially, time management referred to just business or work activities, but eventually the term
broadened to include personal activities as well. A time management system, in the case of digital
marketing, is a designed combination of SEO, SEM, traffic building, conversion analysis, email
marketing, content management system (CMS), social media marketing, and integration of
Offline Marketing. Time management is usually a necessity in any project development as it
determines the project completion time and scope.

2.4.1.1 Prioritize tasks

The tasks to be performed for the completion of the project should be listed and prioritized
according the functionality early during start of the project. The tasks include research, study of
the requirement, SEO, Marketing, Blogging, CMS, SMM and maintenance etc. High priority tasks
such as Search Engine Optimization were given more time, resources and emphasis and
completed accordingly.

2.4.1.2 Regular meeting

Regular meeting and discussion with supervisor was conducted. This enables the project to be
scheduled in time and maintain the punctuality and in turn helped to focus the objective of the
project.

2.4.2 Cost Management Strategy

The strategy helps to determine the benefits that can be obtained from the system by comparing
them with the various costs. If the benefits are higher than the cost, then the system is
considered to be economically feasible to be developed. Else it is easily understanding that the
system is not economically feasible and certain things are to be worked out and modified in order
to acquire the desired cost strategy. For minimizing the developed cost, we have used WordPress
framework. WordPress enables the programmers to implement the complex solutions with the
help of its framework. WordPress framework helped for managing the cost for the development
of this project because it’s freely available to use. The current website is hosted through
WordPress. WordPress offers great flexibility and the functionality.

2.4.3 Data Collection Strategy

The demand for administrative information is increasing, as are the demands on quality in
statistics and analyses, At the same time, one of data collection’s goals is to reduce the burden
caused by damages caused from lack of data. The challenge for data collection is to collect more
information of a higher quality at a lower cost that will help a lot in developing the digital
marketing.

2.4.3.1 Interview

During the data collection process, interview with the supervisor and the sponsor of the site was
conducted to collect information and requirement regarding how much easy accessible to make
the website and what kinds of marketing strategies and social media strategies must be applied.

2.4.3.2 Questionnaire
Along the internship program many questions were asked to the supervisor and the mentor to
gain knowledge about the tools and marketing strategies used for digital marketing of the whole
website. Questions were asked to the supervisor and CTO of the company to learn the effective
way to create the responsive website.

2.4.3.3 Secondary Sources

The other sources of data collection during the internship program were through other similar
websites and through the internet.

2.5 Project Schedule

Project schedule is a schedule prepared to focus certain level of activities in the project with
respect to time.

2.5.1 Time Schedule

The time schedule gives a detailed description of how the project was carried out, planning,
analysis, preliminary research and other variable steps. Time schedule shows the task name,
days and hours spent or to be spent on that task along with the start and finish date of the task.

TASK NAME START DATE DURATION END DATE

Planning for the project 05/07/2022 4 09/07/2022

Discussion with organization 09/07/2022 3 012/07/2022

Understanding the requirement 12/07/2022 5 16/07/2022

Preliminary research on the project and 16/07/2022 7 23/07/2022

requirement

Preparing the Gantt chart 23/07/2022 1 25/07/2022

Problem identification 25/07/2022 4 29/07/2022

Preparing for the project proposal 29/07/2022 3 02/08/2022

Research to prepare for Internet Marketing 02/08/2022 5 07/08/2022

Organizational review of Internet 07/08/2022 4 11/08/2022

 Marketing

SEO review by organization 11/08/2022 7 19/08/2022

Development & Implementation of Internet 19/08/2022 5 24/08/2022

Marketing modules

Final review Internet Marketing 24/08/2022 8 02/09/2022

Documentation 02/09/2022 1 03/09/2022

Total 57

CHAPTER 3: SOLUTION DESIGN

3.1 Project Management Plan

Project Management Plan includes a framework or blueprint of step by step approach to

achieving the goal of the project.

3.1.1 System Analysis

System Analysis under this project covered the evaluating and inspecting of the feasible
resources for the completion of this project.

3.1.1.1 Feasibility Study

A feasibility study is an analysis of how successfully a project can be completed, accounting for
factors that affect it such as economic, technological, legal and scheduling factors.

3.1.1.1.1 Technical Feasibility

Technical feasibility was to make sure that the enhanced or optimized site would be able to work
in the existing infrastructure and integrate with the company’s rations. We can strongly say that
it is technically feasible, since there will not be much difficulty in getting required resources for
the enhancing the website as well. All the resources needed for it as well as the maintenance of
the same is available in the organization.

3.1.1.1.2 Economic Feasibility

In order to analyze the economic feasibility of the system, cost/benefit analysis is to be

carried out. This tool helps to determine the benefits that can be obtained from the system by
comparing them with various costs. If the benefits are higher than the cost, then the system
is considered to be economically feasible to be developed. Else we can easily understand that the
system is not economically feasible and certain things are to be worked out and modified in order
to acquire based on budget and the cost estimation made by the team of Digital Marketing.

3.1.1.1.3 Legal Feasibility

Legal feasibility considered the facilities and restrictions per the law for and against this project.
As being an information disseminating system it rarely faced any legal obstacles.

3.1.1.1.4 Operational Feasibility

Operational feasibility is a measure of how well a proposed system solves the problems, and
takes advantage of the opportunities identified during scope definition and how it satisfies the
requirements identified in the requirements analysis phase of system development. Suppose for
a moment that technical and economic resources are both judged adequate. The systems analyst
must still consider the operational feasibility of the requested project [12]. Operational feasibility
is dependent on human resources available for the project and involves projecting whether the
system will operate and be used once it is installed.

3.1.1.1.5 Schedule Feasibility

A project will fail if it takes too long to be completed before it is useful. Typically, this means
estimating how long the system will take to develop, and if it can be completed in a given time
period using some methods like payback period. Schedule feasibility is a measure of how
reasonable the project timetable is. Some projects are initiated with specific deadlines. We need
to determine whether the deadlines are mandatory or desirable.
3.1.2 System Design

3.1.2.1 ER Diagram

ER diagram shows the entities of the system, the interrelationship between them and the
cardinality of the relationship between them.
There is a total of 4 entities in the above ER diagram: Organization, Supervisor, Content & SEO
Analyst and Clients. Also these entities have their own attributes. They work in association with
one another for the completion of digital marketing plans and procedures. The company selects,
discusses and makes a deal with the clients in a co-operative manner. The company then
interactsand explains the whole deal and its working areas to the supervisor who designs and
assigns jobto the content and SEO manager. The supervisor is very much responsible in
evaluating the task and bringing necessary changes anytime needed so that no further
complaints and disapproval of contents won’t be raised.

The content and SEO manager works accordingly to the job given and goes through a couple of
research activities to create fruitful and satisfactory contents to meet the schedule requirements
too. The auditing of websites and analyzation of the network traffic is another responsibility to
be handled properly. More frequent the auditing, more network traffic involvement, thus making
any website organic is the major aspect of search engine optimization. The job completed is now
delivered to the clients and page manager. Finally, the optimized contents are posted and shared
in various social media platforms, clients search for it, and the users determine the workability
of the contents and provide the needed improvements.

3.1.2.2 Use Case Diagram

Use case diagram explains the different users participating in the system and access levels,
privileges to the system’s modules and subsystem functionalities.
The use case diagram of Digital Marketing usually encompasses three actors. They are: Client,
Audience and Content & SEO Analyst. Digital Marketing deals with the organization and product
visibility in various digital media platforms. We, here deal with the product availability in search
engines with the optimized content and mapping with the related social media page. The client’s
demand is the foremost who wants to promote their products. They come up with a strong will to
reach to as many people as possible and indulge them in making the use of products or relying in
their company services for profit maximization. The growth of a business depends upon the
ideas nd strategies a client possesses, so the description of the necessary requirements should be
forwarded to the content & SEO manager via the marketing company.
The Content and SEO Analyst is in charge of building up the optimized contents that can satisfy
the people for long term. Only content writing is not enough. Sharing of those ready content
needs
to be shared in different social media platforms such as Facebook, Twitter, Stumbleupon,
Tumblr,Flipboard, etc. Here the interaction and involvement of the users is prime. The visibility
of company increases with proper auditing of social media pages and Google ranking in search
engines. SEO (Search Engine Optimization) concept is used for better ranking of websites in
search engines that make these websites feasible to offer easy access to the users. Thus, making
the use of helpful and relevant contents, social media platforms and creating organic visibility of
a particular webpage in search engine results pages (SERPS) along with the regular updates of
traffic sources, onsite and offsite SEO, inbound links and keyword density determination, and
more are of essence here.

The concept of digital marketing is applied for resulting in loyalty to the brand/product. The use
of digital marketing has to persuade the audience with the convincing contents. Grabbing
audience attention requires a series of research that involve information on overall market
structure, competitors’ target market, selling techniques, marketing strategies, existing online
partnerships and key phrases. Brand awareness strategies, website traffic, customer satisfaction,
internet performance and traffic funneling/ converting are the key factors to be looked upon to
seek improvements in user increment and user-friendly environment. Hence, the purpose of the
use case diagram is to point out the works done by actors with the assistance of digital
marketing.

3.1.2.3 Data Flow Diagram

The DFD is a graphical representation of the flow of data through an information system. It is an
efficient tool for drawing and representing a model of the system. The Figure 6 below represents
the Data Flow Diagram of the system.
The major and basic work of SEO is to understand the search engine and client requirements.
The visibility of company is the need of clients, so making contents organic and convincing is the
target to be met. The placement of keywords that make a good impact among the users of digital
media platforms is to be analyzed and is the most essential. Optimizing the website of any
company is the major task to be performed here, the mapping, auditing and pay per click are the
focused aspects of SEO. SEO submission is the act of mapping the page to enhance the flow of
traffic in a website. Link building is the process of increasing data traffic in one website via
someone else’s website in which the link is provided to get to another website. Finally, the
reporting is completed and in the final stage, the analysis of website is done to accomplish the
whole task.
3.1.2.4 System Sequence Diagram

System sequence diagram explains the sequence flow the system follows while using different
modules. Some of them are:

3.1.3 Work Breakdown Structure

Work breakdown structure covers the breaking down of the tasks of development and
management
of the system into different staffs of the organization, in case of “Digital Marketing of Pahuna
Website” is explained below:
3.1.4 Alternative Solution

Digital Marketing is a constantly advancing operation, and much of what is read in a passing
introduction to the subject is outdated in later course of time. Some alternative solutions this to
discuss several digital marketing operations. Once the optimization of the site is performed,
some analytical tools can be kept as alternative backhanders to continue to pursue optimizations.

● Right keyword for right mode of business.

● Submission to the right search engines, blogs, and directories.

● Time endurance

● Committed link building

● Favorable technical changes to the website

● Tracking, reporting and adjustments

3.2 Technical Requirements

3.2.1 Hardware Requirements

● Internet accessible workstation/ simple PC.

● Website hosting server

3.2.2 Software Requirements

● A front end designing program (PHP).

● Content Management System (WordPress).

● Rank Tracker and Word Tracker.

● Graph Generation/Webmaster Tools (Google Bot Crawling, Google Rank Checker).

● Google Analytics, Google Adwords, Google

● Semrus

● AHREF
 CHAPTER 4: IMPLEMENTATION STRATEGIES

4.1 Testing

System Testing is a level of the software testing process where a complete, integrated
system/software is tested. The purpose of this test is to evaluate the system compliance with the
specified requirements. system Testing is the process performing a variety of tests on a system to
explore functionality or to identify problems. System testing is usually required before and after
a system is put in place A series of systematic procedures are referred to while testing is being
performed.

In case of search optimization and digital marketing, the testing can be done with the keyword
search on the search engine to find out how effectively the optimization of the website has been
carried out.

4.2 Testing Screenshots

Figure :SERP I

The AIMCASHLESS project is launched, the content of the Aimcashless is properly indexed in
search engine. So, the keywords “AIMCASHLESS” and “Aimcashless.com” are mostly indexed. So
if we search through the following two keywords, we find the website at the top of the first page
of google.

Figure: Traffic sources

The company has chosen a list of keywords that can be searched on the search engine,
with their respective encoding. The analytical table shows the list of those keywords
along with their properties.
Figure: Daily Traffic Details
Figure: Traffic Overview
 CHAPTER 5: RESULT ANALYSIS

5.1 Result

This major work of this project has been completed. Only some minor things are to be finalized
developer team. The for digital marketing all the plan have been made. This web application is
currently live and running on Pahuna.com. New features and bug fixing will be done time to
time. This system is platform independent so it can have accessed from any corner of the world if
there is the presence of internet.

This system has been a success as it has been able to fulfill the client requirements and
expectations. Now this system can be used by any customer users. The author has done digital
marketing and search engine optimization of the web application and website. During the intern
period the author has gained depth knowledge about search engine optimization and digital
marketing.

The application is named as “Aimcashless” and the main objectives of the

software are as follows:

● To provide users a fully functional web application where customer users can manage
their daily data’s.

● To provide an interactive user interface to manage all the nd their every

Information.

● To automate the flow of theFinance information over the globe.

● To make it accessible Finance information each and every location with authorized
access.

● To provide the management of the content.

Results are the expected outcomes that are accomplished after the completion of any work. The
expected outcomes depend upon the objectives that were mentioned in the earlier stages. These
objectives have a foundation in achieving desired results and determines the success of any
project.

Hence, the above objectives were the expected outcomes / results of this project which was
successfully achieved.

5.2 Critical Analysis

How the data is structured is critical to enable accurate analysis and reporting. It will allow to
build five advanced, but simple, SEO analyses that can be performed with visitor intelligence.

Laying the Groundwork – Choosing the Right Systems

Almost every SEO solution will give the search volumes, keyword ranks and even traffic volumes;
these matter to the clients.

Most B2B marketers care about leads and opportunities, while every business cares about
revenue.

What are the KPI’s (key performance indicators) and more importantly, what are they being
measured by? Is it leads, opportunities, ROI, annual revenue or LTV (life time value)? Whatever
it is, it should be made sure SEO plan has a clear path focusing on how to bring users there.

The right system will provide a comprehensive solution, giving the ability to report and analyze
data in one place. It might take some upfront work to setup the systems and customize them to
optimizer’s liking, but every minute spent upfront will save hours of work later.

Building the Analysis

It’s often easier to plan and build an analysis if first look at the final product – the
recommendations are done. It might sound counterintuitive to think about analysis from the
recommendation aspect, since users run an analysis to come up with a recommendation, but
most studies start with a hypothesis, so a simple SEO analysis should follow the same logic. This
exercise will also help one rationalize some of the metrics and KPI’s user initially thought were
important, and uncover a few they might have overlooked When SEO keyword analysis is
performed, a specific set of tools is used to identify and analyze keyword already in use by the
client and their competitor. Next, another set of SEO keyword tools(Like Google AD word
Keyword Tool) is used to identify a larger list. There are six critical factor in identifying the
ultimate set of target keyword.

1. Relevancy

2. Search Stage

3. Traffic

4. Competitiveness (depends on Organic Traffic)

5. Search Value and Market Value

Relevancy

This should be fairly obvious, but the goal is not to simply increase traffic, but to increase
qualified traffic. There are lots of keywords that might bring traffic based on curiosity but how
likely are people searching for those terms to buy the service or product.

Search Stage

People using ore advanced vocabulary are getting closer to the point of purchase. It also means
that any of the competitors that optimized for keywords away from the close, spend effort/money
to educate customers.

Traffic

Most of the people select their SEO keywords based on their instinct, without checking their
value on search engines. The search terms require to be analyzed through Google AdWords
Keyword Planner. It gives basic view of the keywords search result. Keyword selection process
have been done through Google AdWords or Keyword Planner.
Competitiveness

There are 10 spots valuable on the first page of a Google Search result. The greater the number of
competitive pages, the more difficult it is to get a first position. The following rages are used to
gauge the level of SEO competition and established SEO pricing.

Search Value

These are keywords that have been tested via Keyword Selection tools – Google Keywords where
competitors are paying good money to advertise. It is assumed that they are paying attention to
ROI. Therefore, if a keyword has a higher Pay Per Click (PPC) value, it’s probably better for
business than one with a lower PPC value.

Understanding the SEO strategy of a competitive website is a acritical component of SEO

campaign. Both traditional the company’s sales and marketing teams often come across and
keyword those that rank for target keyword phrases in search engines marketers should seek to
understand about their competition include keyword and content strategy, inbound link
information, and social media presence.

5.3 Limitation of the System

In internship period internee was able to understand the real working environment of IT
organization. As per internee idea IT department is concerned with development of application
software. This department is responsible for project planning, resource allocation, cost and
effort estimation, and risk management, monitoring and controlling and testing quality of
software.Internee was assigned the website of the company to be optimized during internship
placement and the digital marketing of the respective website, which was related to Online Hotel
Management. This report is prepared on the base of overall website system design process. The
main procedure starts with identification of current system ranking and end with optimization
testing.

5.4 Recommendation to the Organization

Nobody is perfect at all, so during internship placement author faced multiple problems. The
problems were both; usual and unusual. The usual problem used to be timing whereas unusual
problem were the obstacles on website optimization process. There was a confusion regarding
what to expect from the internship due to lack of guidance and proper supervisor on behalf of
the organization. There was also the limited access as the admin of the website which made
author difficult to keep the screenshots of necessary portions. But overall, the environment was
good and sound for the internship to be performed.

5.5 Recommendation to Internship Program

The internship program for BBA program helps the student to compete in the real world after
the college life. They get the real exposure through the organization and they are able to face
different kinds of real world problem. After the internship they are able to know the
organizational behavior and their working pattern.

Student should follow the rules and regulations of the internship program. The time frame
seems to be insufficient to the student since this period should be increased so as to learn more.
Student should choose the organization according to their filed of interest. So, there should be
more internship opportunity to the student. Research oriented internship is necessary rather
than programming or networking.
 CHAPTER 6: CONCLUSION

From internship program the author is much benefited by having real world experience in the
Software and Web Development Company where author can implement concepts and logics that
learned during study period. Within this short span of time, web development and analysis
activities has been observed and learnt, which taught the significance of relation, leadership
traits and other managerial and advertisement skills.

The greatest things that was learned doing internship is how to accomplish the task by doing it in
team, how to make best use of internet, how to use different tools to gain efficiency, how to do
code so that are in standard according to coming new technologies. The website was effectively
optimized so that its presence had been highly significant on the search engine, with a good
content, proper placement of keywords, and appreciable number of visits to inbound links, hits,
clicks and impressions.

The exposure to the practical environment has increased experience and confidence to deal with
various organizational communications with the customer. The system developed; or more
precisely the website optimized by studying the existing system and client expectation has
improved and given more boundaries for the author to analyze and system to develop software.
The author has learnt to perform amazingly at the presentation and has developed his
demonstration skills as well. With this, the author has gained the knowledge of the practical
environment of the organization that he has been part of which has boosted him the wisdom of
the organizational discipline and time management.

Finally, internship program has increased the skill to communicate and report to those parties in
time regarding any kind of issues that are dealt in the organization and buildup the confidence
level to work in team and real world projects.
 CHAPTER 7: REFERENCES/BIBLIOGRAPHY

[1] ‘Mainstream Marketing: Traditional Marketing’ [Online] Available:

http://mainstreammarketing.ca/ecom.asp?pg=traditional-marketing

[2] ‘Freelance Folder: Online Marketing Is Great – But What About Traditional Marketing?’

[Online] Available: http://freelancefolder.com/online-marketing-is-great-but-what-about-

traditional-marketing/

[3] ‘Marketing Proof: Don’t Abandon Traditional Marketing Methods: Integrate and Interact’

[Online] Available: http://www.mpdailyfix.com/dont-abandon-traditional-marketing-methods-

integrate-and-interact/

[4] ‘Traditional marketing vs Digital marketing’ [Online] Available:

http://smallbusiness.chron.com/advantages-disadvantages-traditional-marketing-25573.html

[5] ‘Digital Marketing’ [Online] Available:

http://www.sas.com/en_sg/insights/marketing/digital-marketing.html

[6] ‘Traditional Marketing and Digital Marketing’ [Online] Available:

https://www.quora.com/What-are-the-differences-between-traditional-marketing-and-digital-
marketing

[7] ‘Oyo Rooms’ [Online] Available: "Why A 21-Year-Old Is Building OYO As An Uber (And
Not An Airbnb) For Hotels In India". Forbes. Retrieved 2015-11-05.

[8] “Agoda Co Pte Ltd". Bloomberg Business. October 2015. Retrieved 2 October 2015.
[9] ‘Priceline.com’ [Online] Available:
http://www.priceline.com/landing/vacations.htm?&lrdr=secure

[10] "Booking.com" [Online] Available: http://www.booking.com

[11] http://www.slideshare.net/darther/seo-proposal-10451949, [Online].

[12] webmasterworld, http://www.webmasterworld.com/forum31/852.htm, [Online]

[13] quicksprout, http://www.quicksprout.com/2013/02/28/what-makes-a-great-seo-proposal/,

[Online].

[14] Johns Hopkins University, Critical Analysis to SEO, Career Center Garland Hall, January,
2006, 1-2 page

[15] – Napisha Binti Harun, “SEO Factors Management System (E-SSAM)”, Bachleor of
computer Science (Software development), project report, University Tenknikal Malaysia, 2008,
PP.5-7

[16] – Mydhili K Nair, Dr. V. Gopalakrishna, “Generic SEO Service: A step towards Greeen
Computing”, International Journal on Computer Science and Engineering Vol. 1 (3) 2009,
PP.248-253.
CHAPTER 8: APPENDIX

Figure: Dashboard of Aimcashless

Figure: contact Information

 Figure: About Aimcashless

Figure: Social Media Marketing

Figure: Why choose us?

Figure: our team

Figure: what is aimcashless ?

Figure: Company Value