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    Toy Store Design Literature Study

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    abu
    The document discusses various aspects of retail store design including lighting, signage, displays, fixtures, and space management. Proper lighting helps structure customer mood and experience. Signage provides brand representation and navigation. Displays and fixtures present merchandise in modular and permanent ways that influence customer flow. Careful space management considers functionality and guides customers through the purchasing journey. Overall store design is an important retail strategy for creating unique customer experiences.

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    © All Rights Reserved
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    Toy Store Design Literature Study

    Uploaded by

    abu
    187 views7 pages
    The document discusses various aspects of retail store design including lighting, signage, displays, fixtures, and space management. Proper lighting helps structure customer mood and experience. Signage provides brand representation and navigation. Displays and fixtures present merchandise in modular and permanent ways that influence customer flow. Careful space management considers functionality and guides customers through the purchasing journey. Overall store design is an important retail strategy for creating unique customer experiences.

    Original Description:

    REQUIREMENTS AND LITERATURE STUDY OF A TOY STORE

    Original Title

    TOY STORE DESIGN LITERATURE STUDY

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    The document discusses various aspects of retail store design including lighting, signage, displays, fixtures, and space management. Proper lighting helps structure customer mood and experience. Signage provides brand representation and navigation. Displays and fixtures present merchandise in modular and permanent ways that influence customer flow. Careful space management considers functionality and guides customers through the purchasing journey. Overall store design is an important retail strategy for creating unique customer experiences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    187 views7 pages

    Toy Store Design Literature Study

    Uploaded by

    abu
    The document discusses various aspects of retail store design including lighting, signage, displays, fixtures, and space management. Proper lighting helps structure customer mood and experience. Signage provides brand representation and navigation. Displays and fixtures present merchandise in modular and permanent ways that influence customer flow. Careful space management considers functionality and guides customers through the purchasing journey. Overall store design is an important retail strategy for creating unique customer experiences.

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    © All Rights Reserved
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    At a glance
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    The key takeaways are that proper store design including lighting, signage, displays and fixtures can influence customer mood and guide them through the store experience. A retailer also aims to leverage space management to drive customer flow and create unique in-store experiences.

    Retailers use lighting solutions to highlight or downplay areas of the store and draw customers in. Signs represent the brand, provide product information to help navigation, and influence price perception. Lighting and consistent signage create an environment that aligns with the retail brand.

    Displays are flexible, movable units like tables and racks that present merchandise. Fixtures are more permanent elements like counters, shelving and seating that coordinate store layout and influence customer interactions.

    TOY STORE

    INTERIORS
    LIGHTING

    • Proper lighting is more than just making sure the


    customer can see and interact with the merchandise.
    When done well, light can help structure and influence
    the customer’s mood while shopping. 
    • Store planners and designers use lighting solutions to
    highlight or downplay specific areas of the store to draw
    in customers and create an environment that works in
    sync with the retail brand and the merchandise offered.
    • Lighting specialists provide expertise in the appropriate
    types of lighting for specific store layouts, based on
    natural light exposure, and can recommend solutions
    that suit budgets and environmentally conscious
    business models.
    SIGNAGE

    • Signs serve multiple purposes for retailers. They are the


    graphic representation of the retailer's brand and
    merchandise.
    • Signs provide product information for specific merchandise,
    help customers navigate the store layout efficiently, and
    create the desired price perception.
    • Retailers should keep signs fresh and updated based on the
    merchandise offered, the season, or specific promotions.
    • Keep in-store signs and messaging consistent with the brand
    voice and use standard fonts and colors that are easy to
    identify and read with your lighting. 
    Display
    • The word “display” comes from the French word
    “deployer”, which means “to unfold”.
    • Promotional displays help “unfold” the
    merchandise you offer to the customer.
    • Displays set the stage for your customer’s
    overall experience when navigating the store. In
    general, displays come in all shapes and sizes,
    and refer to the movable units in the store that
    feature merchandise such as tables or racks. 
    • Careful selection of the type and placement of
    displays is crucial to the overall retail strategy of
    using space management and store design to
    influence customer flow and in-store behavior.
    FIXTURE
    • If displays are the flexible, freestanding, and modular
    units used to present merchandise, then fixtures refer to
    the more permanent units in the store.
    • Counters, wall mounted shelving units, support columns,
    and bench seating are examples of fixtures.
    • The purpose of fixtures is to coordinate your store layout
    and influence customer flow and interactions. In other
    words, they are designed to impact the customer flow
    and bring attention to merchandise in a consistent,
    familiar environment. 
    • In general, fixtures are less versatile than displays and
    in-store design layouts, but when planned carefully, they
    become a defining part of a retail space.
    SPACE MANAGEMENT

    • As discussed, the visual presentation of


    merchandise and the influence of store layout
    design is vital to retail strategy. There are also
    functional considerations involved in the overall
    store layout that impacts the customer experience.
    One example is to keep design functional with the
    overall space. 
    • It’s not so much about the space as how the
    space is designed. If it’s a crowded or
    awkward space, build in open walkways, keep
    merchandising elegant. If it’s a large space,
    don’t let it look too  cavernous. Create
    walkways to guide the purchase journey with
    easy way finding.
    INFERENCE

    • Moving merchandise from the end of the supply chain to


    the customer is a retailer's primary function. Successful
    retailers do so by creating value and delivering a
    differentiated customer experience.
    • How customers experience your merchandise is
    determined by how your store is designed to guide them
    to interact with it.
    • A retail management strategy that successfully leverages
    store design to drive customer flow and create unique
    experiences is a big part of your overall retail brand. It is a
    proven method for producing the kind of value that keeps
    retailers competitive and profitable.

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