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    A Professional Profile

    Uploaded by

    Pedro madrid

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    A Professional Profile

    Uploaded by

    Pedro madrid
    53 views3 pages

    Original Title

    A professional profile

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    53 views3 pages

    A Professional Profile

    Uploaded by

    Pedro madrid

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Digital Marketing Executive

    Krunch Ltd
    June 2014 – Dec 2016
    I was responsible for overall social media strategy. I worked on many campaigns to drive
    engagement with the customers of our breakfast cereals and bars to build brand loyalty. I also
    led on three key product launches.

    Digital Marketing Assistant


    Food2Grab Ltd
    Sept 2013 – May 2014
    In this role I developed my existing knowledge and skills in the fields of social media and
    consumer goods. I supported the design of multi-channel marketing campaigns to promote
    brand awareness of our healthy snack range.
    ……………………………………………………………………………………………

    Tips
    1. Your online profile needs to be concise, engaging and convincing.
    2. State a clear title/role under your name.
    3. Your summary should be in short paragraphs.
    4. Think about who you want to read your profile and write in an appropriate style for them.
    5. Add links to examples of your work if you have them.
    6. Check it carefully and get feedback from a friend or colleague.

    Tasks

    Task 1
    Are the sentences true or false?

    Answer
    1. David Beddingfield specialises in marketing products via the internet. True False
    2. David manages people. True False
    3. He joined Krunch Ltd in 2017. True False
    4. He is responsible for creating new digital marketing campaigns. True False
    5. The objective of the breakfast cereal and bars campaign was to tell True False
    people about the new product.
    6. The objective of the healthy snack range campaigns was to make sure True False
    people knew about the product.

    © 2019 British Council www.britishcouncil.org/learnenglish


    Task 2
    Circle the best verb to complete each sentence.

    1. Over the past 18 months, I have ___ different roles across the telecommunications sector.
    a. done
    b. held
    c. worked
    2. I have a proven ability to ___ strong relationships with customers and key stakeholders.
    a. meet
    b. support
    c. build
    3. I ___ project teams from other departments.
    a. worked
    b. supported
    c. produced
    4. During this role I ___ specialist knowledge and skills in the area.
    a. developed
    b. supported
    c. made
    5. I was responsible for ___ marketing campaigns.
    a. creating
    b. performing
    c. drawing
    6. I worked with the communications team to ___ customer engagement with our brand.
    a. make
    b. drive
    c. force
    7. I designed campaigns to ___ brand loyalty among customers.
    a. make
    b. do
    c. build
    8. The first objective was to ___ brand awareness for the new range of healthy snacks.
    a. work
    b. recommend
    c. promote

    © 2019 British Council www.britishcouncil.org/learnenglish


    Task 3
    Complete the sentences with words from the box.

    have am an with to of

    for for In in on on

    1. I ……………………………… currently ……………………………… editor and team leader for Chestnut Books.
    2. Over the past four years I ……………………………… held various roles ……………………………… the field
    of publishing.
    3. I’m currently responsible ……………………………… managing book projects from initiation to
    completion.
    4. My role involves strategic focus ……………………………… new books for children and teens,
    working closely ……………………………… the editorial team.
    5. In my previous role, I worked ……………………………… several non-fiction books
    ……………………………… adult readers and developed my knowledge ………………………………
    marketing.
    6. ……………………………… my current role, I have also organised two book launches with authors
    ……………………………… promote their new books.

    Discussion
    Do you have an online profile? Which other tips for profile writing can you share?

    © 2019 British Council www.britishcouncil.org/learnenglish

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