Law of Equi-Marginal Utility
Law of Equi-Marginal Utility
Law of Equi-Marginal Utility
It other words, we substitute some units of the commodity of greater utility tor some units of the
commodity of less utility. The result of this substitution will be that the marginal utility of the
former will fall and that of the latter will rise, till the two marginal utilities are equalized. That is
why the law is also called the Law of Substitution or the Law of equimarginal Utility.
Suppose apples and oranges are the two commodities to be purchased. Suppose further that we
have got seven rupees to spend. Let us spend three rupees on oranges and four rupees on apples.
What is the result? The utility of the 3rd unit of oranges is 6 and that of the 4th unit of apples is 2.
As the marginal utility of oranges is higher, we should buy more of oranges and less of apples. Let
us substitute one orange for one apple so that we buy four oranges and three apples.
Now the marginal utility of both oranges and apples is the same, i.e., 4. This arrangement yields
maximum satisfaction. The total utility of 4 oranges would be 10 + 8 + 6 + 4 = 28 and of three
apples 8 + 6 + 4= 18 which gives us a total utility of 46. The satisfaction given by 4 oranges and
3 apples at one rupee each is greater than could be obtained by any other combination of apples
and oranges. In no other case does this utility amount to 46. We may take some other combinations
and see.
TABLE
We thus come to the conclusion that we obtain maximum satisfaction when we equalize marginal
utilities by substituting some units of the more useful for the less useful commodity. We can
illustrate this principle with the help of a diagram.
Diagrammatic Representation:
In the two figures given below, OX and OY are the two axes. On X-axis OX are represented the
units of money and on the Y-axis marginal utilities. Suppose a person has 7 rupees to spend on
apples and oranges whose diminishing marginal utilities are shown by the two curves AP and OR
respectively.
The consumer will gain maximum satisfaction if he spends OM money (3 rupees) on apples and
OM’ money (4 rupees) on oranges because in this situation the marginal utilities of the two are
equal (PM = P’M’). Any other combination will give less total satisfaction.
Let the purchase spend MN money (one rupee) more on apples and the same amount of money,
N’M'( = MN) less on oranges. The diagram shows a loss of utility represented by the shaded area
LN’M’P’ and a gain of PMNE utility. As MN = N’M’ and PM=P’M’, it is proved that the area
LN’M’P’ (loss of utility from reduced consumption of oranges) is bigger than PMNE (gain of
utility from increased consumption of apples). Hence the total utility of this new combination is
less.
We then, conclude that no other combination of apples and oranges gives as great a satisfaction to
the consumer as when PM = P’M’, i.e., where the marginal utilities of apples and oranges
purchased are equal, with given amour, of money at our disposal.
(i) Ignorance:
If the consumer is ignorant or blindly follows custom or fashion, he will make a wrong use of
money. On account of his ignorance he may not know where the utility is greater and where less.
Thus, ignorance may prevent him from making a rational use of money. Hence, his satisfaction
may not be the maximum, because the marginal utilities from his expenditure cannot be equalised
due to ignorance.
This can be done by the application of this law in the various aspects of economic life as
under:
(i) Consumption:
A wise consumer consciously acts on this law while arranging his expenditure. His expenditure is
so distributed that the same price measures equal utilities at the margin of different purchases.
Every person must try to spend his income in a manner which yields him the greatest satisfaction.
This he will be able to do only if he spends his money in such a manner as to obtain equal
satisfaction from the marginal units of money spent on the various commodities he purchases.
(ii) Production:
The law is also of great importance in production. The producer has to use several factors of
production. He wants maximum net profit. For this purpose, he must substitute one factor for
another so as to have the most economical combination, for example, he will substitute labour for
machinery and vice versa, So that the marginal utility or marginal productivity of the two is
equalised in this manner, he will get most economical combination of the ‘actors of production at
his disposal to make maximum profit.
(iii) Exchange:
The law also applies in exchange because exchange is nothing else but substitution of one thing
for another. When we sell a commodity, say, sugar, we get money. With this money, we buy
another commodity, say, wheal. We have, therefore, really substituted sugar for wheat.
(iv) Distribution:
It is on the principle of marginal productivity that the share of each factor of production (viz., land,
labour, capital, organisation) is determined. The use of each factor is pushed up to a point where
its marginal product is equal to the marginal product of every other factor, of course after allowing
for the differences in their respective remunerations. This necessitates substituting one factor for
another.