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    Monetization RDC2017-1

    Uploaded by

    Arsheed Bhat
    This document discusses strategies for monetizing games on Roblox. It provides statistics showing that the top games earn millions of dollars each year and that repeat spenders account for 95% of revenue. It then outlines a 3 step process to monetize games: 1) Make the game available to all audiences, 2) Engage users and retain them with fun content, and 3) Encourage repeat spending through features like bonuses, consumables, and loot boxes. Specific tactics discussed include cross-platform availability, focusing on retention in the first 5 minutes, daily logins, speeding progression, and community features.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Monetization RDC2017-1

    Uploaded by

    Arsheed Bhat
    50 views28 pages
    This document discusses strategies for monetizing games on Roblox. It provides statistics showing that the top games earn millions of dollars each year and that repeat spenders account for 95% of revenue. It then outlines a 3 step process to monetize games: 1) Make the game available to all audiences, 2) Engage users and retain them with fun content, and 3) Encourage repeat spending through features like bonuses, consumables, and loot boxes. Specific tactics discussed include cross-platform availability, focusing on retention in the first 5 minutes, daily logins, speeding progression, and community features.

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    Monetization_RDC2017-1

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    This document discusses strategies for monetizing games on Roblox. It provides statistics showing that the top games earn millions of dollars each year and that repeat spenders account for 95% of revenue. It then outlines a 3 step process to monetize games: 1) Make the game available to all audiences, 2) Engage users and retain them with fun content, and 3) Encourage repeat spending through features like bonuses, consumables, and loot boxes. Specific tactics discussed include cross-platform availability, focusing on retention in the first 5 minutes, daily logins, speeding progression, and community features.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    50 views28 pages

    Monetization RDC2017-1

    Uploaded by

    Arsheed Bhat
    This document discusses strategies for monetizing games on Roblox. It provides statistics showing that the top games earn millions of dollars each year and that repeat spenders account for 95% of revenue. It then outlines a 3 step process to monetize games: 1) Make the game available to all audiences, 2) Engage users and retain them with fun content, and 3) Encourage repeat spending through features like bonuses, consumables, and loot boxes. Specific tactics discussed include cross-platform availability, focusing on retention in the first 5 minutes, daily logins, speeding progression, and community features.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 28

    Monetization

    Sorcus
    Top Game Sunk 80M Robux in May 2017

    R$ 80,000,000+
    2016 Huge Year For Roblox Developers

    $5.5 Million
    Earned by Roblox developers in 2016

    On track to pay out $30 million in 2017


    2017 Monetization Stats

    Cash Out Limit is Currently Set


    To $1,050,000 per Month
    So far you’ve earned over $9.3 million
    this year (through June 2017)

    Over the last 12 months the top


    earning dev made $1.2 million

    Top Dev on track to make


    $3 million in 2017
    How to Monetize

    3 Steps to Monetizing Your Game

    Capture all available audience

    Retain that audience

    Monetize that audience


    Capture All Available Audience
    Top Games Are Available On All Platforms

    Top Games are Available on 3.5


    Platforms
    This means top games work well on:

    Phones

    Tablets

    PC/Mac

    Xbox
    Keep An Eye On Mobile Growth

    Roblox Visitors by Platform

    Phone
    19%

    Tablet
    19% Web
    58%

    Console
    4%

    Web Console Tablet Phone


    Desktop Beating Mobile, But Not For Long

    Robux Spent by Platform

    Phone
    12%

    Tablet
    21%
    Web
    61%
    Console
    6%

    Web Console Tablet Phone


    Top Games are Available In All Countries

    Visitor split by Geo

    Middle East Asia


    Europe 3% 10%
    12%

    Americas
    75%

    Asia Americas Europe Africa Middle East


    As of March 2017
    Top Games Capture the Largest Audience

    Keep Games Kid Friendly


    53% of audience is under 13

    Growth of under 13 audience grew


    113% in the last year

    Retention is 10% higher than over 13

    Spending is 25% higher than over 13


    U13 is largest % of Audience
    Age of Users

    f
    Unknown

    13+
    U13

    U13 13+ Unknown


    Filtering Enabled Update

    Filtering Enabled Is Now Called


    Experimental Mode
    Games that are filtering enabled are just
    games

    Later this year games that are not filtering


    enabled (aka experimental mode) will not
    be easily available to our younger
    audience

    Update your game now ensure the widest


    audience possible can play it
    Retain Your Audience
    How Can I Retain My Users?

    Create Great Content


    #1 Retention mechanic is creating a
    fun game that users love. After
    you’ve done that, you can use several
    other mechanics to keep users
    coming back.
    You Lose Most Users On Day 1

    Do Something To Make Your Game


    Fun In The First 5 Minutes
    Most users will only play your game
    once – unless it is immediately fun

    Make sure tutorials are device specific

    Providing tutorials and rewards quickly


    helps engage players in the first five
    minutes
    Update Your Content

    Jailbreak [Beta]
    Users Love New Content!
    Let your users know when you
    have new content they’ll love

    Update description of game


    Phantom Forces
    Update in game

    Update in a group dedicated


    to your game
    Create a Community For Your Fans

    Create a Community
    Create a Roblox group to
    discuss updates and
    gameplay strategies

    Have a social media presence


    where you can share the
    latest updates

    Consider using leaderboards


    to create a community (Hexaria)
    competition
    Monetize Your Audience
    Most Of Your Money Will Come From Repeat Buyers

    Robux revenue from regular vs. one time spenders


    One time spenders 5%

    Repeat Spenders 95%

    Robux spent by one time spenders Robux spent by repeat spenders


    First Time Payers

    How Do You Get Users To


    Pay For The First Time?

    Special discount for new users


    (RoCitizens)

    Starter packs Meep City

    Use strategic timing of offers

    Sharing offers
    Daily Bonuses

    Reward Your Users RoCitizens

    Many games on Roblox provide


    a daily login bonus or reward to
    retain users. This encourages
    users to continue playing on a
    regular basis!

    Bloxburg
    Hex
    Keep Them Paying

    Speed To Unlock
    Farming Among Friends

    Users can wait X hours or get


    upgraded instantly by
    spending in game currency

    Very common among mobile


    games
    *In this example the player is technically buying time in that they do not
    need to spend time tending to their crops
    Keep Them Paying!

    Gachapon
    Provide loot boxes that give
    you a random chance of
    winning something.
    Jailbreak

    Phantom
    Forces
    Keep Them Paying

    Skyblock 2

    Consumables

    Temporary PowerUps or
    Bonuses

    Resources (food, bullets, etc.) Hex

    In Game Currency
    Show Me The Money!

    3 Steps to Monetize your Game


    Make your game available to Everyone
    All Platforms
    All Ages
    All countries
    Make your Content engaging
    Fun in the first 5 minutes
    Don’t lose users on Day 1
    Keep them paying
    Gamifying the play
    Updates and rewards
    Speed progression
    Thank you!

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