VIDYABHARTI TRUST COLLEGE OF MASTER IN COMPUTER

APPLICATION
MID SEMESTER EXAMINATION
MBA Program
Subject: -Developing Contributory Skills – I Date: - 18/11/2022
Subject Code: - 4519208 Total Marks: -30
Semester: - 1ST SEM Time: - 2:00 PM to 3:30 PM
Instructions:
1. Make suitable assumption wherever necessary
2. Figures to the right indicate full marks.

Q.1 Choose the correct answer from the multiple choices. Kindly write the 10 chosen options in the 10
answer book.

1. Critical Thinking is all about _______________ while creative thinking is more about
__________________.

(a) Finding objective answers…. coming up with subjective answers.

(b) Brainstorming …. Analysis

(c) Analyzing problems and evaluating outcomes……discovering different perspectives and

(d) Shallow thinking….deeper level thinking

2. Doing which of the following can expand your thinking as well as help you gather new
information and discover new insights?

(a) Silently observing the situation (b) Writing up an Action Plan

(c) Silent reflection (d) Asking questions.

3. Imagine you have a conflict with a friend. Which question leads to deeper level thinking
and opens the door for better discussion?

(a) Are you mad? (b) What did I do to offend you?

(c) Did you have a bad day? (d) Do you want me to apologize?

4. When introducing ourselves, we should use:

(a) Only the surname (b) Both the first name and the surname

(c) Only our designation (d) Only our first name

5. Critical thinking concerns

(a) Determining the cause of our beliefs

(b) Pinpointing the psychological basis of our beliefs

(c) Determining the quality of our beliefs

(d) Assessing the practical impact of our beliefs

6. Statements given in support of another statement are called

(a) Conclusions (b) Premises (c) Arguments (d) Summaries

7. You meet someone you’ve met before, but you can’t remember his or her name. You
 should:

(a) Turn around and leave and hope he or she didn’t see you.

(b) Walk up to him or her and say, “Hi, what’s-your-name!”

(c) Walk up to him or her use a generic greeting such as “Good morning” and just ignore
the whole name issue.

(d) Walk up to him or her, use a generic greeting and admit that you don’t remember the
name.

8. If you are on another call when the telephone rings, what should you do?

(a) Do not interrupt your existing caller and let the incoming call transfer to voice mail.

(b) Place the call on hold and answer the incoming call, “Hold please.”

(c) Tell the incoming caller you are on another line and ask them to call back.

(d) Ask permission of the existing caller to be placed on hold while you answer the other
telephone.

9. Which is NOT creative thinking?

(a) Generative (b) Expansive (c) Analytical (d) Non- Judgement

10. Which sentence do you think is most appropriate in professional communication on e-

(a) Thank you so much. (b) Thank you so much!!!

(c) Thanks a ton. (d) Thank you sooooo much :)

Q.2 Short Questions [Theoretical / practical questions (5 (nos.) each of 2 marks), no options, total 10 10
marks. All questions are compulsory]

1. What is the difference between creative and critical thinking?

2. How do critical thinking and creativity complement each other?

3. What is a Case?

4. Which are the different elements of a case?

5. Mention two techniques which you can use to think creatively for improving the quality of
your assignments.

Q.3 Why is critical thinking important for a manager? How would you like to develop critical thinking 5
ability? What would be the barriers you would have to overcome?
OR
What do you mean by Creative Thinking? Explain the top creative thinking skills. 5

Q.4 Solve following case: 5

Conceptualized in 2007, club type format of cricket, IPL, with all ingredients of success, is the
perfect example of controversy marketing. BCCI’s IPL generated a level of excitement and
stupor usually seen in football, basketball and baseball franchises. Other than the large
number of cricket crazy Indian fans, what else IPL did to become a global brand name? Its
value proposition is fast paced action and a 3.5-hour movie like entertainment. With high
stakes involved IPL has showed the commercial potential of Twenty20. IPL has a global
appeal. The international star players influence the level of support and interest. For instance,
Shane Warne’s contribution to the Rajasthan Royals is much talked about with appreciation in
Australia. Media exposure was a crucial factor in the success of IPL. The season receives
continuous coverage in local, national and international press even during the closed season.
Involvement of Bollywood celebrities like Shah Rukh Khan, Preity Zinta, Shilpa Shetty as both
franchisers and promoters brought in lot of glamour to the series. These people are a brand in
themselves in India. IPL marketing strategy brings a lot of spice through auctioning of
franchisees and participating players, cheerleaders, opening ceremony and live concerts. Even
the commentators use phrases to attract and please sponsors, making them pay more.

(a) Has ILP helped the game of cricket in India and the world? How?

(b) Is IPL a successful concept? Why do you think so?