Entrepreneurial Development Formative Part 1 As Group

What makes your startup Competition beating Does the start up have value?
he start up have value? The world would be worse off

profitable? without your startup because…..
Our startup Easy Meals is We provide different cooking Easy meals provides next day delivery The world would be worse off
profitable based on the options so all can eat with us, or same day delivery before a certain without Easy Meals, due to the
decrease in high quality and as we provide Organic, Halal, time, which makes us unique as increase of people that would be
nutritious options currently Kosher and Vegetarian according to The Guardian “Other unaware of what is going into their
on the market. According to Options. With Easy Meals we supermarkets have no slots for several bodies. With our start up every
favoured “The demand for pay attention to every detail days” (The Guardian, 2020). During high-quality ingredient is accounted
more sustainable and which makes us stand out from these unsafe times we also provide our for with the total calories,
higher-quality food is rising” our competitors. food safely with putting special care on macronutrients and micronutrients.
and with our lean start-up how we deliver our food. Our delivery Due to the pandemic and lockdown
we intend to meet that drivers will have on a mask and hand there is also a lack of high quality
demand (Favoured, 2019). protective gear at all times, when in food currently on the market.
contact with your food. .
When thinking about a start-up opportunity we first thought about the pains we were currently
going through in lockdown. In which one of collages stated their elderly uncle was finding it hard to
get fresh meat during lockdown. We then thought how we could be pain solvers and with lockdown
currently in progress we had the idea to deliver meats to the elderly. The elderly is in the most
danger due to the pandemic and along with the disabled they may find it difficult to leave their
home. We then did some research on how the disabled are currently getting their food in which
according to disability news service it was reported, The government could face legal action if it
does not reconsider its strategy on how to ensure the delivery of vital groceries and food to
disabled people (Disability News Service, 2020). We then began to think of ways to solve those
pains However, our start up had flaws such as a lack of value.
We then decided to expand our target audience and focus on the elderly and disabled along with
the addition of the middle class, upper class and athletes. We were then able to create value by
changing the way we deliver and provide safe deliveries as from personal experience, we weren’t
pleased with how deliveries were handled in the past.
6. Mock-up/role play/demo of the Minimum
Viable Product (MVP)
The aim of the business is to offer high quality

service meals. The app will have 4 icons. The
icons would focus on Kosher, Halal,
Vegetables and Fresh Meat. To allow
customers to view and order we will have an
app that will cater for all. All the customers
have to do is specify and make a list of the
items they wish to purchase and we will do the
rest. Free delivery for first time users and
promotional codes to encourage customers to
buy more.
7/8. Present and explain the Business Model (means to ends transformation process) and an outline
Business Model Canvas (Value Capture) (with extensions and detailing as per the taught syllabus) 2
slides.
Key Activities
1. Creating an effective technological infrastructure
2. Dealing with local market partners
3. Managing the shopper (Delivery partner) workforce
4. 24/7 Customer service
This on demand food service has become popular in the current sharing economy..
Let’s check out the following points to understand how our Business will work:
1. Customers place their meal order and pay online through online or mobile App.
2. Packing team will get notification of the order and will get the order ready to dispatch.
3. After that delivery driver will go to deliver the items to the customer’s doorstep according to the mentioned address in the
order.
Key Players in Business Model
Let’s explore the 3 tier customer strategy which will help you get better knowledge about the process .
● Users
Users can place their order through the mobile app or website. They can select their preferable meal to order , write
delivery instructions, they can pay by online, and also mention tips for the driver.
● Processing Unit
Order process team (part-time workers) will receive meal request on their computer. They collect all mentioned items
from the list and pack for the delivery driver.
● Delivery Partnership
We will make partnership with Uber Eats and Deliveroo, Will provide 1 hour slot to book, first slot will be paid however
later slots of the day will cost ½ price delivery.
● Business Model – Value Propositions
● Doing tie-ups with local stores and supermarkets
● Prefer to appointing part-time workers
● Same-day delivery process
● Huge inventory
● No shiny delivery trucks
● No warehouses
9. Business Research and Data Gathering Plan i.e. The Part B hypotheses to be
researched (see Ries Chapter 4 alchemy to science) 1 slide.
The business model has been analysed and has a focus to alleviate the workload for the
elderly and disabled in the community by removing the risks of harm while cutting meat and
vegetables. We can also provide Organic, Halal, Kosher, Vegetarian Options. There are
multiple factors that need to be added to make the idea stand out. For example using eco
friendly materials to deliver and package can be viewed as demonstrating Corporate Social
Responsibility. Due to the Covid-19 pandemic, hygiene standards need to be met by all
members of staff. In regards to the legal aspect of the business we will need to acquire the
right licencing from food governing bodies to be able to operate smoothly. Once that side is
handled, the technological side of the business will need to have no flaws. An app would be
created for the customers so they can view what we have in store. The app would be simple
and easy to read with an option for a customer profile to better suit everyone's needs. With us
reading articles and through data collection we have figured out that it would help overall to
prevent them from the exposure of Covid-19.
Sources
•Consumer Law Magazine. 2019. How Legal Factors Affect Businesses?. Available at:
<http://consumerlawmagazine.com/legal-factors-affecting-businesses/> [Accessed 20 November 2020].
•Disability News Service, 2020. Coronavirus: Government could face legal action over food delivery fears.
Available at: https://www.disabilitynewsservice.com/coronavirus-government-could-face-legal-action-over-food-delivery-fears/
[Accessed 19 11 2020].
•Favoured, 2019. Food just isn’t what it used to be.Available at:
https://favoured.co.uk/blog/2019/07/20/food-just-isnt-what-it-used-to-be/ [Accessed 19 11 2020].
•Statista. 2020. UK: Healthy Eating 2019 | Statista. Available at:
<https://www.statista.com/statistics/1085381/healthy-eating-in-the-uk/> [Accessed 20 November 2020].
•The Telegraph. 2020. New Legislation: How Might It Affect Your SME?. Available at:
<https://www.telegraph.co.uk/business/sme-library/managing-your-business/changes-in-legislation/> [Accessed 20 November
2020].
•Vistage Research Center. 2020. Ecological Trends In Business 2020 Report | Vistage. Available at:
<https://www.vistage.com/research-center/business-financials/economic-trends/20191125-ecological-trends-in-business-2020/#:~:t
ext=Ecological%20trends%20impacting%20business%20in%202020%20and%20beyond,consumption%20of%20fossil%20fuels%2
0...%20More%20items...%20> [Accessed 20 November 2020].
•World Meter , 2020. U.K. Population. Available at:
https://www.worldometers.info/world-population/uk-population/#:~:text=the%20United%20Kingdom%202020%20population,of%20t
he%20total%20world%20population.[Accessed 19 11 2020].

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What makes your startup Competition beating Does the start up have value?

he start up have value? The world would be worse off

The aim of the business is to offer high quality

1. Creating an effective technological infrastructure

2. Dealing with local market partners

3. Managing the shopper (Delivery partner) workforce

4. 24/7 Customer service

Key Players in Business Model

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