615 Mba

UNIVERSITY OF KOTA
SCHEME OF EXAMINATION
AND
COURSES OF STUDY
Department of Commerce and Management

Faculty of Management
MBA (Management)
First Year(July 2019-June 2020)

Second Year (July2020-June, 2021)
UNIVERSITY OF KOTA
MBS Marg, Near Kabir Circle, KOTA (Rajasthan)-324 005
INDIA
MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

DEPARTMENT OF COMMERCE AND MANAGEMENT UNIVERSITY OF KOTA, KOTA (Rajasthan) Page 1
Edition: 2019
Objectives of the Course:
Innovation and Employability-Management is the essence of Business. The Management of
Business has become more complex and difficult in the fast changing scenario of global
economy. Many new and complex issues have emerged over the years which require focused
attention of the policy planners and practitioners. The growing demand of Management
Professionals in the corporate world has given significance to this course. The course has been
designed keeping in mind skills required by the Industry so that the Management students
graduating are place able in the Industry according to the need.
Objectives:
 To generate managerial skills for dealing with Business.
 To locate, ensure, recognize and develop the enabling capabilities of students for management
of Business.
 To develop skills in Students so that they are place able in the Industry
Duration of the Course:
The course MBA. (Management) shall consist of two academic years divided into four semesters.
Eligibility for Admission:
As per CMAP guidelines
Structure of the Programme:
The MBA (Management) programme consists of:
(i) Core and Skill based courses of theory as well as practical papers which are compulsory for
all students.
(ii) Summer training/Field work which can be done in an organization (Government, Industry,
Firm, Public Enterprise, etc.) approved by the Department.
Attendance:
Every teaching faculty handling a course shall be responsible for the maintenance of
attendance Register for candidates who have registered for the course. The teacher of the course
must intimate the Head of the Department at least seven calendar days before the last instruction

day in the semester about the attendance particulars of all students. Each student should earn 75%
attendance in the courses of a particular semester failing which he or she will not be permitted to
appear in the End-Semester Examinations. However, it shall be open to the authorities to grant
exemption to a candidate who has failed to obtain the prescribed 75% attendance for valid
reasons and such exemptions should not under any circumstance be granted for attendance below
65%.
Teaching Methodologies:
The classroom teaching would be through conventional lectures or power point presentations
(PPT). The lecture would be such that the student should participate actively in the discussion.
Student seminars would be conducted and scientific discussions would be arranged to improve
their communicative skills. In the laboratory, instructions would be given for the experiments
followed by demonstration and finally the students have to do the experiments individually.
Maximum Marks:
Maximum marks of a theory and practical paper shall be decided on the basis of their contact
hours/credit per week. One teaching hour per week shall equal to one credit and carry 25
maximum marks and therefore, four teaching hours/credit per week shall carry 100 maximum
marks for each theory paper/course. Each four contact hours per week for laboratory or practical
work shall be equal to two credits per week and carry 25 maximum marks and therefore, sixteen
teaching hours per week shall carry 100 maximum marks for laboratory or practical work.
Scheme of Examinations:
The examination shall be divided into two parts in which first part is continuous assessment
or internal assessment and second part is semester assessment or external assessment. The
schemes for the internal and external examinations shall be as under:
a) The assessment of the student for theory paper shall be divided into two parts in which first
part is continuous assessment or internal assessment (30% of maximum marks) and second
part is semester assessment or external assessment (70% of maximum marks). For practical
papers there will be only one external assessment (100% of maximum marks).
The internal assessment for each theory paper shall be taken by the teacher concerned in the
Department during each semester. There will be two internal assessment tests each of 15%
weightage, for theory papers in each semester. Internal assessment test shall be of one hour
duration for each paper and shall be taken according to academic calendar notified by the

University. Out of two internal assessment, one internal assessment test shall be written
based examination whereas for second internal assessment, Department can exercise an
option of either taking written test of one hour duration for each paper or can assess the
candidate on the basis of his/her attendance (regularity), participation in departmental
activities (i.e. seminars, workshops, fun - learning activities etc.) and PPT presentation or
assignment on any topic of each paper given by teacher concerned. There will be no
internal examination in the practical paper.
b) A student who remains absent (defaulter) or fails or wants to improve the marks in the
internal assessment may be permitted to appear in the desired paper(s) (only one time) in
the same semester with the permission of the concerned Head of the Department. A
defaulter / improvement fee of Rupees 250/- per paper shall be charged from such
candidates. Duly forwarded application of such candidates by the teacher concerned shall
be submitted to HOD who may permit the candidate to appear in the internal assessment
after depositing the defaulter/ improvement fee. A record of such candidates shall be kept
in the Department.
c) The external assessment shall be of three hours duration for each theory paper and six
hours duration for practical paper. The practical examination shall be taken by the panel
of at least one external and one internal examiner at the end of each semester.
d) ‘Student should qualify both internal & external assessment separately to pass the
paper i.e. if candidate passes in external & fails in internal, the candidate has to
reappear in internal & external exam of that paper. But if candidate passes in the
internal & fails in the external, the candidate has to reappear in external exam of that
paper and in internal examination he has option either to forward the obtained internal
marks of that paper in the previous attempt (on the basis of the application submitted by
the candidate and approval of Head of Department for the same) or can reappear in the
internal examination if he want to improve his marks in that paper.’
e) The syllabus for each theory paper is divided into five independent units and each theory
question paper will be divided into three sections as mentioned below:
 Section-A shall have 01 compulsory question comprising 10 questions (maximum
20 words answer) taking two questions from each unit. Each question shall be of

one mark and total marks of this section will be 10. This section will be
compulsory in the paper.
 Section-B will carry 25 marks with equally divided into five long answer type
questions (answer about in 250 words) and examiners are advised to set two
questions from each unit and students are instructed to attempt five questions by
selecting one question from each unit.
 Section-C will contain five long answer type questions. One compulsory question
of 15 marks and four questions of 10 marks each. Students are instructed to
attempt total three questions with one compulsory question (answer about in 500
words) of and any two more questions (answer about in 400 words) out of
remaining four questions. Paper setter shall be instructed to design question paper
covering from all five units.
f) The pattern of question paper of internal and external shall be as follows:
(A) Continuous or Internal Assessment:
30% weightage of Maximum Marks (30 Marks out of 100 Maximum Marks)
DEPARTMENT OF COMMERCE AND MANAGEMENT
UNIVERSITY OF KOTA, KOTA
First/Second Internal Test 20…….
Duration of Exam: 1.00 Hr Max. Marks: 15
Class: M.B.A Semester:
Subject: Paper:
No. of Students: Teacher:
Note: The question paper contains three sections as under:

Section-A : One compulsory question with 04 parts. Please give short answers in 20 words for
each part.
Section-B : 02 questions to be attempted having answers approximately in 250 words.
Section-C : 01 question to be attempted having answer in about 500 words.
SECTION A
Q.1(a) 1
(b) 1
(c) 1
(d) 1
SECTION B
Q.2 3

Q.3 3
Q.4 3
Q.5 3
SECTION C
Q.6 5
Q.7 5
(B) Semester or External Assessment:

70% weightage of Max. Marks (70 Marks out of 100 Max. Marks)
Duration of Examination: 3 Hours Max. Marks: 70
SECTION-A: 10x1=10
(Answer all questions)
(Two question from each unit with no internal choice)
Q. No. 1
(i) ………................................…………………………………………… 1 Mark
(ii) ………................................…………………………………………… 1 Mark
(iii) ………................................…………………………………………… 1Mark
(iv)………................................…………………………………………… 1 Mark
(v)………................................…………………………………………… 1 Mark
(vi)………................................…………………………………………… 1 Mark
(vii)………................................…………………………………………… 1 Mark
(viii)……................................…………………………………………… 1 Mark
(ix)………................................…………………………………………… 1 Mark
(x)………................................…………………………………………… 1 Mark
SECTION-B: 5x5=25
(Answer all questions)
(One question from each unit with internal choice)
(Maximum two sub-divisions only)
Q. No. 2. . ………………........……………………………………………
Or

…………..........…………………………………………………….
5 Marks
Q. No. 3. ……………...........………………………………………………
Or
………………………............……………………………………....
5 Marks
Q. No. 4. ……………………………............………………………………
Or
………………………………………............………………………
5 Marks
Q. No. 5. …………………………………………….............………………
Or
………………………………………………………............……....
5 Marks
Q. No. 6. ……………………………………………………………............
Or
……………………………………………………………................
5 Marks
SECTION-C: 1x15 + 2x10=35
(Answer any three questions including compulsory Q.No. 7)
(Maximum four sub-divisions only)
Q. No. 7. …………………………………………………………… 15 Marks
Q. No. 8. …………………………………………………………… 10 Marks
Q. No. 9. …………………………………………………………… 10 Marks
Q. No. 10. ………………………………………………………… 10 Marks
Q. No. 11. ………………………………………………………… 10 Marks
Distribution of Marks for Practical Examinations:
Duration of Exam: 06 Hours Maximum Marks: 100
S. No. Name of Exercise Marks
1. Viva-voce 70
2. Practical Record 30
Total Marks 100
Rules regarding determination of results:

Each semester shall be regarded as a unit for working out the result of the candidates. The
result of the each semester examination shall be worked out separately (even if he/she has
appeared at the paper of the lower semester along with the papers of higher semester) in
accordance with the following conditions:

a) The candidate shall be declared as pass in a semester examination, if he/she secures at
least 40% marks in each theory paper separately in external & internal examination and
50% marks in each practical paper and at least 50% marks in project/dissertation with
50% aggregate marks in that semester.
b) A candidate declared as fail/absent in one or more papers at any odd semester
examination shall be permitted to take admission in the next higher semester (even
semester) of the same academic session.
c) A candidate may be promoted in the next academic session (odd semester) if he/she has
cleared collectively at least 50% of the papers of both semesters of previous academic
session with 50% of the aggregate marks. The candidate who does not fulfil the above
condition will remain as an ex-student and will reappear in the due papers along with next
odd/even semester exams.
d) If any student who is provisionally admitted in higher odd semester but could not secure
prescribed minimum marks in previous semesters will be treated as ex-student and his/her
admission fee will be carry forwarded to the next odd semester of forthcoming academic
session.
e) If a candidate, who is declared as pass, wishes to improve his/her performance in the
theory papers of previous semester, he/she may re-appear only one time in these papers in
next odd/even semester examinations.
f) Candidate shall not be permitted to re-appear or improve the marks obtained in the
external examination of practical / dissertation in any condition.
g) If the number of papers prescribed in a semester examination is an odd number, it shall be
increased by one for the purpose of reckoning 50% of the papers for considering the
student pass/fail.
h) A candidate may be given only two additional chances for passing the semester thus
maximum tenure for completing the two years’ postgraduate course will be limited to four
years, for three years postgraduate programme up to five years and so on.
i) The grace marks scheme shall be applicable as per University norms.
Classification of Successful Candidates:
The classification of successful candidates after last semester examination shall be as
under:

Description of Marks Obtained Division / Result
 80% and above marks in a paper. Distinction in that paper.
 A candidate who has secured aggregate First Division
60% and above marks
 A candidate who has secured aggregate Second Division
50% and above but less than 60% marks

Course Structure with Distribution of Marks
FIRST YEAR
Year / Serial Number, Code & Nomenclature ofDurati Teaching Distribution ofMin. Pass
Semeste Paper on Hrs/Week &Marks Marks
r of Credit
Numbe Code Nomenclature Exam. L P C Conti. Sem. Total Cont Sem.
r Assess AssesMarks i. Asse
. s. Asses ss.
s.
I Year 1.1 M-101 Principles of Management 3 Hrs 5 5 30 70 100 12 28
I & OB
Semest 1.2 M-102 Marketing Management 3 Hrs 5 5 30 70 100 12 28
er 1.3 M-103 Business Environment & 3 Hrs 5 5 30 70 100 12 28
Managerial Economics
1.4 M-104 Accounting for Managers 3 Hrs 5 5 30 70 100 12 28
1.5 M-105 English Lab and Computer Viva 5 5 - 10 100 - 50
applications-I 0
Total 2 4 25 120 34 500
5 0
I Year 2.1 M-201 Human Resource Mgt & 3 Hrs 5 5 30 70 100 12 28
II Business Ethics
Semeste 2.2 M-202 Business Corporate Laws 3 Hrs 5 5 30 70 100 12 28
r & Strategic Management
2.3 M-203 Quantitative Methods & 3 Hrs 5 5 30 70 100 12 28
Production Management
2.4 M-204 Research Methodology & 3 Hrs 5 5 30 70 100 12 28
Project Management
2.5 M-205 English Lab & Computer Viva 5 5 - 10 100 - 50
Applications-II 0
2 4 25 120 34 500
5 0
M-105/ M-205 English Lab & Computer applications will be evaluated by External Exam
SECOND YEAR
Year / Serial Number, Code & Nomenclature ofDurati Teaching Distribution ofMin. Pass
Semeste Paper on Hrs/Week &Marks Marks
r of Credit
Numbe Code Nomenclature Exam. L P C Conti. Sem. Total Cont Sem.
r Assess AssesMarks i. Asse
. s Asses ss
s
II Year 3.1 MBA- Summer Internship Viva 8 4 10 100 - 50
III 301 Program 0
Semest 3.2 302 Elective-1 3 Hrs 5 5 30 70 100 12 28
er 3.3 303 Elective-2 3 Hrs 5 5 30 70 100 12 28
3.4 304 Elective-3 3 Hrs 5 5 30 70 100 12 28
3.5 305 Elective-4 3 Hrs 5 5 30 70 100 12 28

Total 2 8 24 120 34 500
0 0
I I 4.1 MBA- Comprehensive Viva Voce Viva 8 4 10 100 - 50
Year 401 (Oral test of all IV 0
IV semesters)
Semeste 4.2 402 Elective-1 3 Hrs 5 5 30 70 100 12 28
r 4.3 403 Elective-2 3 Hrs 5 5 30 70 100 12 28
4.4 404 Elective-3 3 Hrs 5 5 30 70 100 12 28
4.5 405 Elective-4 3 Hrs 5 5 30 70 100 12 28
2 8 24 120 34 500
0 0
At the end of second semester all students will have to undergo summer training of 8-10 weeks
with an industrial, Business or Service Organization by taking up a project study. The
conditions of successfully completing the programme shall not be deemed to have been satisfied
unless student undergoes summer training under the supervision of the department in
organizations as approved by the department/ faculty from time to time. Each student will be
required to submit a project report to the Department / Faculty for the work undertaken during
this period within three weeks of the commencement of the third semester for the purpose of
evaluation in the third semester. The Viva voce will be conducted in Semester III.
 MBA-301 Summer Training Project will be assessed by Viva and Project report
evaluation by the External and Internal Examiner.
 MBA-401 The Comprehensive Viva voce will be examined by the External and Internal
Examiner.
List of Optional Groups for MBA (Third & Fourth Semester)
(Semester III M-3 series (2+2) / Semester IV M-4 series (2+2))
[FINANCE]
F-302 Security Analysis and Portfolio Management
F-303 Management of Financial Services
F-402 Financial Derivatives

F-403 Banking Services Operation
[MARKETING]
M-302 Advertising Management
M-303 Sales & Distribution Management
M-402 Consumer Behavior & Market Research

M-403 Marketing of Services
[HUMAN RESOURCE MANAGEMENT]
H-302 Training & Development
H-303 Strategic Human Resource Management
H-402 Leadership Skills & Change Management

H-403 Human Resource Planning
[PRODUCTION AND OPERATION MANAGEMENT]

P-302 Total Quality Management
P- 303 Production Planning & Control
P-402 Logistics Management

P-403 Service Operations Management
[INFORMATION TECHNOLOGY MANAGEMENT]
I-302 Strategic Management of Information
Technology
I-303 Data Base Management
I-402 Management Support System

I-403 E-Business

FIRST YEAR
I Semester MBA
M-101
Principles of Management & OB
Course/Paper : 101 Max.Marks : 70
MBA Semester-I Time : 3 Hrs.
Objective
This course provides the student with an understanding of how the philosophy of management
underlies the MBA course taught on the Programme. The objective of this paper is to familiarize
the student with basic management concepts and behavioral processes in the organisation.
Unit 1
Management an Overview, Management Defined, Functions of Management, Managerial Roles
and responsibilities, Fundamentals of Planning - Objectives, Strategies, Policies, Decision making.
Fundamentals of Organizing- Nature and purpose, Direction-concept
Unit II
Leadership- Meaning and Importance, transitions in leadership theories, trait theories, behavioral
theories, contingency theories, leadership styles and skills, managerial culture and leadership.
Coordination.
Control- concept, nature and purpose, control technique, control of overall performance, span of
control.
Unit III
Organizational Behaviour - Definition - assumptions- - significance, - Historical Background -
Fundamental concepts of OB, research foundation, trends, impact of globalization, learning
organisation and Knowledge management.
Personality Development: meaning, theories of Personality development, managerial
consideration for further developing of personality development of employee.
Unit IV
Motivation: nature and importance, basic process, need, Theories of motivation
Unit V
Communication: Meaning, importance, process, types, effective and efficient communication,
barriers in communication, Report writing
BOOKS
 Koontz & O‟Donnel, Essentials of Management,
 Weihrich Heinz and Koontz Harold, A Global and Entrepreneurial Perspective, 12th
Edition, Mcgraw Hill
 Stoner, Freeman & Gilbert Jr, Management Organizational Behaviour, 6th edition, PHI
 Terry, G.R., Principles of Management
 Peter F. Drucker, Management Task and Responsibility

M-102
MARKETING MANAGEMENT
Objective
Marketing is no longer a company department charged with a limited number of tasks- it is a
company wide undertaking. It drives the company's vision, mission and strategic planning.
Marketing succeeds only when all departments work together to achieve goals. The student will
be able to understand these concepts.
Unit I
Introduction of Marketing - Marketing Management: Seller’s & Buyers Market, Marketing Mix,
Definition.
Customer Satisfaction : Definition, Business components: Stakeholders, Processes, Resources,
Organization, Customer Value, Generic Value Chain, Customer Relationship Management.
Unit II
Environment & STP- Marketing environment: Competitive Forces- Oligopoly, Monopoly,
Monopolistic and Pure, Internal Environment, Micro Environment and Macro Environment.
Product : Definition, Nature of Product, Product Policy & Mix, Product Life Cycle
Unit III
Market Segmentation: Definition, Types of Market Segmentation , Targeting, Positioning
Unit IV
Price & Place- Pricing decision and strategies, Price and Non-Price Competition, Pricing
methods ,
Place or Channel of Distribution : definition, levels, types, distribution strategies- Intensive,
selective and exclusive distribution
Unit V
Promotion, Communication, modes, Communication model, Promotion mix
Case Studies
BOOKS
 Kothari, Rakesh, Mehta, Anil and Sharma, Ashok, Marketing management, Ramesh
Book Depot, Jaipur, 2010.
 Panda, Tapan K., Marketing Management Text and Cases, Excel Books, New Delhi,
2007, 2nd ed.
 Etzel, Michael J., Walker, Bruce J. and Stanton, William J., Marketing, Tata McGraw-
Hill Publishing Company Ltd., New Delhi, 2004, 13th ed.
 Kotler, Philip, Marketing Management, Prentice-Hall of India Pvt. Ltd., New Delhi,
2004, 11th ed.
 Czinkota, Michael R. and Kotabe, Masaaki, Marketing Management, Thomson Asia
Pte Ltd., Singapore, 2nd ed.

M-103
Business Environment and Managerial Economics
Objective
With economies becoming increasingly market oriented, it is becoming important for players in
the market place to learn to conduct themselves in a manner that will assure them of success. The
objective of the course is to provide insights into these aspects.
Unit I
Business Environment - Nature, Concept and Significance of Internal environment.
Management of organizational resources, Overview of Organizational change
Unit II
External Environment-Nature & Significance, Factors influencing Business Environment,
Changing role of Government, Concept of LPG,
Critical evaluation of latest economic policies of India, role of Indian businesses
Unit III
Nature and Scope of Managerial Economics,
Theory of Demand & Supply- Concept, determinants ,Function , Forecasting, Elasticity of
Demand, Concept of Consumer's surplus.
Unit IV
Market structure and pricing decisions
Unit V
National income-concept and measurement. Business cycles, Balance of Payments
BOOKS
 Joel Dean, Managerial Economics
 Paul A Samuelson, Economics, Mc Graw Hill International , New York
 D.N. Dwivedi Managerial Economics, Vikas, New Delhi
 N.D. Mathur,, Managerial Economics, Shivam Book Hous Pvt. Ltd, Jaipur
 Rajeev Jain, Business Environment, Apex publishing house, Udaipur

M-104
Accounting for Managers
Objective
The objective of the course is to enable the student to familiarize with the preparation and
calculation knowledge of management accounting. The student will be able to understand the
system of utilizing financial, costing, and other information to assist the management in the
performance and evaluation of their functions.
Unit I
Introduction to Management Accounting - Origin, scope, functions and Principles. Indian
Corporate Sector. Management Accounting, Basic financial accounting, Preparation of Final
Accounts.
Unit II
Financial statement analysis, Ratio analysis, Comparative and common size financial statement.
Preparation and calculation of Fund Flow and Cash Flow statement
Basic Cost Concept, Cost sheet Cost-Volume-Profit Analysis, Budgetary Control. Marginal cost
and CVP Analysis and Profit planning. Activity based costing,
Unit III
Financial Management – Introduction to finance, objectives of financial management–wealth
maximization. Changing role of finance managers. Organization of finance function. Time value
of money
Unit IV
Sources of long term funds, Cost of capital, Leverages, Capital Budgeting, techniques &
calculations.
Unit V
Working capital management, Dividend policy
BOOKS
 Anderson, Sweeney and Williams, An Introduction to Management Science
 Vohra, N.D. Quantitative Techniques in Management, 3rd Edition, Tata McGraw Hill
 Taha, H.A., An introduction to Operation Management
 Tulsian and Pandey, Quantitative Techniques, Pearson Education
 Sharma J. K., Operations Research

M-105
English Lab and Computer Applications -I
MBA Semester-I Viva
Objective
Objectives : To build learning of English language spoken, listen and written to make the
management students placeable in the Industry
Unit I
LSRW Skills and Methodologies, Introducing Oneself, Meeting, Parting, Thanking,
Apologizing, Phonetics, Dictionary Skill, Word Game- Spelling Antakshari,
Unit II.
Asking and Telling Time, Exercises on Things Around you. Motivational Videos, Getting
Information and giving instruction, Requesting, Offering, Inviting, Exercises on Event Narration,
Unit III
getting help in Mall, spot the difference, Story Telling, Commonly confused words, Idioms ,
Image representation, Making tongue twister.
Unit IV
Story in Maze, Know your friend well, You can do this, Apply your Imagination (Extempore),
Role Plays, Become Invisible
Unit V
Typing Tutorial, MS Word- New, Open file, Cut/copy/paste, Insert features, References,
Mailings, review, View, Design & layout, Formatting
BOOKS
 William C Hansturt and Wayen N Batty, Business Communications: Principles and
Methods
 C. C. Parkhurst, English for Business
 Robert D Hay and P V Lesakar, Business Report Writing
 Pal, Rajendra and Korlahalli, J.S., Essentials of business communication, Sultan Chand &
Sons, New Delhi, 2009, 11th ed
 Courter, Gini and Marquis, Annette, Mastering Microsoft Office 2000 professional
edition, BPB Publications, New Delhi, 2002.
 Norton, Peter, Introduction to Computers, Tata McGraw-Hill Publishing Company Ltd.,
New Delhi, 2006, 6th ed.
 Jawadekar, Waman S., Management Information Systems Text & Cases A digital-firm
perspective, Tata McGraw-Hill Education Pvt. Ltd., New Delhi, 4th ed.

SEMESTER - II
M-201
Human Resource Management & Business Ethics
MBA Semester-II Time : 3 Hrs.
Objective
The objective of this course is to sensitize students to various facts of managing people and to
create an understanding of the various policies and practices of human resource management.
Unit I
Introduction of Human Resource Management, Nature, Functions, Role & Significance
Human resource planning
Unit II
Recruitment - Sources, Procedure
Selection - Steps in selection procedure, Recruitment vs. Selection
Mobility of personnel:- transfer, promotion, demotion, separation, retirement,
Job Design, Job Enrichment, Job enlargement, Job Description, and Job Specifications. Job
Analysis
Unit III
Training and Development:- need, significance, Methods, Process of Designing a Training
program. Career Development, Performance Appraisal
Unit IV
Business Ethics: Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics
& moral standards; Ethics & Moral Decision Making.
Unit V
Corporate Social Responsibility: Nature, scope & Importance; Corporate Governance: Concept,
Work Ethics and etiquettes
Case study
BOOKS
 Yatharth geeta, shri swami adgadanadji, www.google.com
 Chakraborty, S.K., Ethics in Management: Vedantic Perspectives, Oxford University
Press,Delhi 1995.
 Boatright, John R, Ethics and the Conduct of Business, Pearson Education, New Delhi
2005.
 Gupta, C.B., Human resource management, Sultan Chand & Sons, New Delhi, 2005, 6th
ed.
 Aswathappa, K., Human resource and personnel management, Tata McGraw-Hill
Publishing Company Ltd., New Delhi, 2002, 3rd ed.
 Dessler, Gary, Human resource management, Pearson Education, Delhi, 2005, 9th ed.

 Sudha,G.S., Human Resource Management, Ramesh Book Depot, Jaipur, 2009, MBA ed.
M-202
Business Corporate Laws & Strategic Management
Objective
The objective of this course is to provide the students with practical legal knowledge of general
business law issues and topics to help become more informed, sensitive and effective business
leaders.
Unit I
Contract Act: Contract vs. Agreement, Element of valid contract, Offer and Acceptance ñ Rules
regarding revocation of offer and acceptance, Consideration ñ Essential elements, Consideration,
Capacity to contract, Free consent, coercion, undue influence, misrepresentation, fraud &
Mistake , Bailment ñ Duties of bailer & bailee, Law relating to agency - types of agency, agents
responsibility and rights
Unit II
Companies Act, 2013: Company ñ meaning & characteristics and kinds, lifting the corporate veil
Registration & Incorporation, Memorandum of Association, Doctrine of Ultravires,
Consequences of Ultravires transaction, Articles of Association,
Unit III
Rule of Constructive Notice, Doctrine of Indoor Management, Prospectus, Shares, Shareholders
& Members, Directors: Position, appointment, removal, power & duties, Meetings, Majority
powers & minority rights Prevention of oppression and mis-management,
Winding up- Modes of Winding up.
Unit IV
Strategic Management: Role, Process, Formulation, Implementation, Evaluation and Control,
Strategic Intent: Vision and Mission, Goals and Objectives, Strategic Analysis and Choice.,
Strategy Formulation , Different level of Strategies
Unit V
The External Environment: Identifying opportunities and Threats, Internal Environment:
Determining Strengths and Weaknesses
Case Study
BOOKS
 Jauch & Glueek, Business Policy and Strategic Management
 Thampson A.A. and Stickland A.J, Strategic Management- Concept and cases
 Michael Porter, Competitive Advantage of Nations.
 Azhar Kazmi, Business Policy and Strategic Management
 Avtar Singh. Company Law. 11th ed. Lucknow, Eastern, 1996.

M-203
Quantitative Methods & Production Management
Objective
The objective of the course is to enable the students, in developing the understanding in the
subject.
Unit I
Introduction to Quantitative Techniques. Concept Model Building for Business Decisions. Role
and Scope Models in Business and Industry. Matrix Algebra Determinations. Solving linear
equations by using matrices.
Unit II
Linear Programme, Problem formulation and geometric methods of solution. Simplex method.
Two phase method, Elementary ideas about duality, Dynamic Programming problem.
Unit III
Decision Theory, Decision making under uncertainty, Decision making under risk Decision Tress-
Game Theory-Types of Games, Transportation & Assignment.
Unit IV
Nature and Scope of Production Management- process planning and design Facility Location;
Types Manufacturing Systems & Layouts, Material Handling- Principals-Equipments, Line
Balancing-Problems, Operations decisions-Production Planning and Control -In Mass Production
and in Batch/Job Order Manufacturing.
Unit V
Concepts-Work Study, Method Study, Work Measurement, Work Sampling and Work
Environment; Inventory Control.
Concept of Total Quality (TQ). International Quality Certification and other standards and their
applicability in design manufacturing Humanistic and Marketing Aspects of TQ. Total Quality of
services. Total Quality and safety. ERP and Business process engineering maintenance
Management.
Case study.
BOOKS
 Adam, Everette E. Jr. and Ebert, Ronald J., Production and Operations management
Concepts, Models and Behavior, Prentice-Hall of India Pvt. Ltd., New Delhi, 1994,
5th ed.
 Aswathappa, K. and Bhat, K. Shridhara, Production and Operations Management,
Himalaya Publishing House, Mumbai, 2008, 2nd ed.
 Buffa, Elwood S. and Sarin, Rakesh K., Modern Production/Operations Management,
Wiley India Pvt. Ltd., New Delhi, 2008, 8th ed.

M-204
Research Methodology & Project Management
Objective
The objective of the course is to enable the students, in developing the most appropriate
methodology for their research studies and to make familiar with the art of using different
research methods and techniques. o understand the concept and process of Business research
in business environment.
Unit – I
Research: Definition, Importance, Types, Steps in Research Methodology, Defining Research
Problem; Research Design.
Unit – II
Sampling Design: Types of Sample, Purpose and advantages of sampling, Measurement and
Scaling, Multi-dimensional scaling.
Types of Data: Primary, Secondary; Techniques of Data Collection: Questionnaire, Interview and
Schedule and their formats.
Unit – III
Hypothesis Formulation: Meaning, Nature, types, characteristics of a useful hypothesis,
importance of a Hypothesis, testing hypothesis.
Research Report Writing, Referencing: APA and MLA, Bibliography.
Unit IV
Introduction to Project Management: Definition, functions, evolution of Project Management,
classification of projects, project life cycle.
Project Feasibility Study: Developing a project plan, market and technical analysis, financial
analysis.
Unit V
Project Planning: Planning fundamentals, project master plan, work breakdown structure &
other tools of project planning, work packages project organization structures & responsibilities,
responsibility matrix.
Calculation of PERT and CPM including crashing, Resource Allocation.
BOOKS
 Kothari, C.R., Research methodology Methods & techniques, New Age International
(P) Ltd., Publishers, New Delhi, 2007, 2nd ed.
 Panneerselvam, R., Research methodology, PHI Learning Pvt. Ltd., New Delhi, 2009.
 Velde, Mandy van der, Jansen, Paul and Anderson, Neil, Guide to management
research methods, Blackwell Publishing Ltd., 2004.
 Bhattacharyya, Dipak Kumar, Research methodology, Excel Books, New Delhi, 2006,
2nd ed.
 Vijayalakshmi, G. and Sivapragasam, C., Research methods Tips and techniques,
M.J.P. Publishers, Chennai, 2008.

M-205
English Lab and Computer Application-II
MBA Semester-II Viva
Objective
Objectives : To build learning of English language spoken, listen and written to make the
management students placeable in the Industry
Unit I
LSRW Skills & Methodologies, Introducing oneself, Paying compliments, Agreeing and
Disagreeing, Pronunciation
Unit II
Tele Manners, Point out the difference, Relay (Passing a story), Once upon a time, Stress
Management
Unit III
word stress, sentence stress, Press conference, Role Play, What would happen if.., World after 50
years, Time Management
Unit IV
CV preparation, GD, Personal Interviews, Corporate Etiquettes Do’s and Don’ts, Expectation
Management
Unit V
Powerpoint : Making of a presentation, Opening existing and new slide, Cut/ copy / paste, Insert
features, Designs, Animations, Slide show, review and view features.
Making a powerpoint presentation and presentation.
Ms-Excel- Open spreadsheet, New, Cut/ copy/ paste, Insert features, Page Layout, References,
Mailings, Review, view, Calculating formulas
*External Viva to be conducted for Assessment.
BOOKS
 Robert L. Shurter and J Peter Williamson, Written Communication in Business
 Heta A Murphy and Charles E Peck, Effective Business Communication
 William C Hansturt and Wayen N Batty, Business Communications: Principles and
Methods
 C. C. Parkhurst, English for Business
 Robert D Hay and P V Lesakar, Business Report Writing
 Pal, Rajendra and Korlahalli, J.S., Essentials of business communication, Sultan Chand &
Sons, New Delhi, 2009, 11th ed.
 The Seven Habits of Highly Effective People - Stephen R. Covey.
 Who Moved My Cheese - Dr. Spenser Johnson.
 Seven Spiritual Laws of Success - Deepak Chopra.

SECOND YEAR
MBA-301
SUMMER TRAINING PROJECT
Course/Paper :MBA- 301 Max.Marks : 100

MBA Semester-III VIVA
At the end of second semester all students will have to undergo summer training of 8-10 weeks
with an industrial, Business or Service Organization by taking up a project study. The
conditions of successfully completing the programme shall not be deemed to have been satisfied
unless student undergoes summer training under the supervision of the department in
organizations as approved by the department/ faculty from time to time. Each student will be
required to submit a project report to the Department / Faculty for the work undertaken during
this period within three weeks of the commencement of the third semester for the purpose of
evaluation in the third semester. The Viva voce will be conducted in Semester III.
Project Work Viva Voce

MBA-401
Course Objective:
The Project work viva voce is scheduled at the end of it at the end of semester in order to judge
the understanding as well as application of the knowledge gained by the student during the
course. This is also to see the articulation of what is being learnt by them. The idea is to see that
students are able to digest what is being taught in two full year and see their relevance not only in
the practical field but also their inter relationship. The viva voce is of 100 marks will be of 100
marks which would be assessed by the Internal Guide (50 marks) and External Expert (50
marks). The Project Work may be based on Empirical or Secondary data.

FINANCE SPECIALIZATIONS
F-302
Security Analysis & Portfolio Management
Course/Paper : F-302 Max.Marks : 70

MBA Semester-III Time : 3 Hrs.
Objective:
The focus of Security Analysis is on how others analyze your company's securities on their own.
Whereas, that of Portfolio Management is on how investors analyze your company's securities in
comparison with other's on the security market.
Unit I
Investment Scenario & Security Markets: concept, objectives and constraints
security and non security forms of investment.
Unit II
Securities markets: New Issue Market, functions, methods of raising capital, development of
stock market in India-Llisting, membership, trading and settlement procedure, stock market
indices, regulation of securities market (SEBI).
Unit III
Risk and Return: total risk and its factors-concept and components of total risk- security returns:
measuring historical and ex ante (expected) returns-systematic and unsystematic risk-quantifying
portfolio risk and return-benefits of diversification-capital market line and capital assets pricing
model.
Unit IV
Introduction to portfolio management: The investment process-definition of investments-
investment categories. Capital market theory: CAPM, CML-application of the security market
line, APT. Portfolio analysis: diversification, portfolio risk and return-Markowitz risk return
optimization-single index model-the Sharpe index model-portfolio beta, optimum portfolio
selection, measurement of portfolio performance

Unit V
Economic analysis, Industry analysis, Company analysis, Technical analysis.
Case and Problems
BOOKS
 Chandra, P. 2002, Investment Analysis, Tata McGraw Hill
 Bhalla, V.K. 2001. Investment Management: Security Analysis & Portfolio Management,
S. Chand and Company, 8th Ed.
 Fischer, D.E. and Jordan, R.J. 1995, Security Analysis & Portfolio Management, Prentice
Hall of India
 Fuller, R. J. and Farrel, J.L. 1987, Modern Investment & Security Analysis, McGraw Hill
International.
 Sharpe & Alexander, Investments, Prentice Hall of India

F-303
Management of Financial Services
Course/Paper : F- 303 Max.Marks : 70
Objective
To focus on research, strategy and application specific to decision making in the highly
competitive and rapidly growing services sector.
Unit I
Introduction to financial services marketing: Concept of financial services, financial services
and GDP, reforms in financial sector, recent issues and challenges in financial services in India.
Unit II
Indian financial system: an overview of Indian financial institutions, types of financial services -
fund and fee based. An overview of the different activities performed by a bank. Risk in financial
services and changing perception of intermediaries regarding financial services.
Unit III
Capital markets: government securities market, monetary money market.
Merchant banking: nature and scope, regulation, overview of current Indian merchant banking
scene-structure of merchant banking industry, primary market in India and abroad,
Unit IV
SEBI guidelines, Introductory, conceptual, evaluation, marketing and legal aspects of the
following financial services: Lease, Hire purchase,
Unit V
consumer finance, factoring, bill financing, credit cards, securitization/mortgages.
Case and Problems
BOOKS
 Agrawal, O.P., Management of Financial services, Himalaya Publishing House.
 Tripathy, Naline Prava, Financial Services, PHI Learning.
 Beatriz and Jonathan, The Economics of Microfinance, Prentice Hall of India.
 Clifford Gomez, Banking and Finance, Theory and Practice, 1/e, PHI, 2011.
 Bank Financial Management-Indian Institute of Banking and Finance, 1/e, Macmillan, 2010.
 Padmalatha & Justin Paul, Management of Banking and financial services, 2/e, Pearson, 2010.

F-402
Financial Derivatives

MBA Semester-IV Time : 3 Hrs.
Objective
The course aims to develop an understanding of the importance of financial derivatives and the
institutional structure of the markets on which they are traded as well as developing the
analytical tools necessary to price such instruments
Unit I
Definition of Derivative Securities- Structure of derivative markets in India, forwards, futures,
options, swaps etc.
Unit II
Market Characteristics- Futures and Options contract specifications, underlying asset, contract
size, and delivery specifications. Marking to market using margin accounts. Familiarizing with
market quotes. Trading Strategies involving Options and Futures. Interest rate derivatives,
Unit III
Derivatives Pricing Theory- Option Pricing: Black-Scholes formula for option pricing:
derivation and properties. Volatility: estimated vs. implied, options on dividend-paying assets,
warrants and convertibles. Binomial models for option prices: Determination of Fair value
Unit IV
Risk Analysis and Management- Risk Measurement and Management Framework, Option's
delta, gamma, Vega, theta, rho. Hedging with futures. Derivatives Disclosure: Accounting Issues in
Derivatives.
Unit V
Options and Futures Applications in India- Structure of Indian stock markets and the
operational efficiency of options and futures, Evaluation of currency and Interest rates
Case and Problems
BOOKS
 Varma, Derivatives & Risk Management, Tata McGraw hill Latest Edition
 Gupta, S. L., Financial Derivatives – Theory , concepts and practice, Prentice Hall of India
 John, C. Hull, Options, Futures and other Derivative Securities, PHI Learning
 Keith, Reqhead, Financial Derivates an Introduction to Futures, forwards, options and SWAPs,
PHI Learning
 John C. Hull, Futures and Option Markets, Pearson Education, Latest Edition

F-403
Banking Services Operations
Course/Paper : F-403 Max.Marks : 70

Objective
The objective of the course is to develop the skills required for understanding India's most
challenging and important financial services sector. Banking services operation will enable the
management student to have an insight to the banking sector and how it works.
Unit I
Indian financial system: the financial system - nature - evolution and structure - the functions
of financial intermediaries - financial instruments - the role of financial system in economic
development - the Indian financial system.
Unit II
Deposit products: types of bank deposits, computation of interest on deposits, deposit schemes,
composition of bank deposits. Credit policy: Need for credit policy, credit policy components of
credit policy, credit policy pursued by the government, credit culture.
Unit III
Retail banking: basics, forms and emerging issues. Corporate banking: Nature, Developments
in corporate banking, consortium finance, multiple banking arrangements, and loan syndication.
Unit IV
Rural banking and Micro finance: sources of rural finance, credit delivery mechanism in rural
finance to co-operative agricultural and rural development banks (CARDB) - regional rural
banks (RRBS), service area approach (SAA) - National Bank for Agriculture and Rural
Development (NABARD)
Unit V
Introduction to banking operations: the changing nature of banking operations, importance of
customer relationship management in banks - - role of technology in banking operations - the
need for Asset-Liability Management. Introduction to electronic banking: an introduction, e-
commerce, e-banking in India, internet banking strategies, risks in e-banking, Payment and
settlement systems ; RTGS and NEFT
BOOKS
 Shekar & Shekar, Banking Theory and Practice, Vikas, 20/e, 2011.
 Vij & Dhavan, Merchant Banking & Financial services, 1/e, McGraw Hill, 2011.
 Machiraju, Indian Financial System, 4/e, Vikas, 2010.
 Agrawal, O.P., Management of Financial services, Himalaya Publishing House.
 Tripathy, Naline Prava, Financial Services, PHI Learning.
 Beatriz and Jonathan, The Economics of Microfinance, Prentice Hall of India.
 Clifford Gomez, Banking and Finance, Theory and Practice, 1/e, PHI, 2011.
 Bank Financial Management-Indian Institute of Banking and Finance, 1/e, Macmillan,
2010.

MARKETING ELECTIVES
M- 302
Advertising Management
Course/Paper : M-302 Max.Marks : 70
Objective
The objective of this course is to develop the understanding about the marketing communication
tools and implement them in designing Advertisement strategies.
Unit I
Foundations for Communication; Marketing Communication Process, Marketing Communication
Mix: Advertising, Personal Selling, Publicity & Public Relations, Sales Promotion
Unit II
Advertising: Definition & Characteristics; Types; Mass Media Promotions- Newspapers:
Advantages & Disadvantages; Magazines: Advantages and disadvantages; Radio: Advantages
and Disadvantages; T.V – Advantages and Disadvantages; Outdoor Advertising
Unit III
Models of Advertising :AIDA, DAGMAR
Consumer behavior. Consumer Buying Behavior process, Purchase Decision ; Post Purchase
Evaluation
Unit IV
Advertising Plan, Advertising Production Process , Creative strategy, Types of Advertising
appeals , The Creation Stage
Unit V
Testing and Measuring Performance - Copy Testing : Pre-Testing and Post Testing; Media
Planning, Measuring Promotional Performance - Advantages and disadvantage, Ethics in
Advertising, Legal Aspects of Advertising.
Books
 Advertising Theory and Practice : Chunawlla, Kumar, Sethia, Subramanian, Suchak,
Himalaya Publishing House
 Advertising Management & Sales Promotion – SHH Kazmi & Satish K Batra, Himalaya
Publishing House.
 Belch, George E and Belch, Michael A. Introduction to Advertising and Promotion. 3rd
ed. Chicago; Irwin, 2002.
 Arens and Bovee, Contemporary Advertising, Irwin, 1995.
 Sandage and Fryberger, Advertising, AITBS, Delhi, 2000.

M-303
Sales & Distribution Management

Objective
To provide an understanding of the concepts, attitudes, techniques and approaches required for
effective decision making in the areas of Sales and Distribution
Unit I
The Sales Management - Introduction to Sales management, Sales organization : Structure,
Sales function & policies, Sales Manager: Functions
Unit II
Planning the Sales Effort - Sales planning and Budgeting, Estimating Market Potential and Sales
forecasting, Setting the sales territory & quotas, Sales and cost Analysis.
Unit III
Organizing and Directing the sales Force - Recurring and training sales personnel, Designing &
compensating sales Personnel, Motivating and Leading the sales force, Evaluating sales force
performance.
Unit IV
Distribution Management - Managing marketing logistics & channels, Channel Integration -
VMS, HMS, Channel Management, and Marketing channel Policies & legal issue.
Unit V
Channel Institutions & control, Wholesaling &- Retailing, Channel Information systems,
Managing & Evaluating Channel Performance Case & future trends in sales & distribution
management Case and Problems
BOOKS
 Anderson, R. & Hair, Professional Sales Management, Tata McGraw Hill; New Delhi.
2000.
 Manning & Reece, Selling Today, Pearson Education Asia, 81h Edition.
 Dalrymple, D J. ,Sales Management: Concepts and Cases. New York, John Wiley, 1989.
 Still, R & Govoni ,Sales Management, Prentice Hall Inc., 1988.
 Lancaster & Jobber, Selling and Sales Management, Macmillan India, 3rd edition.
 Calvin; Sales Management; Tata McGraw Hill, New Delhi.
 Futrell, Charles, Sales Management, Thomson Learning,Mumbai.
 Bowersox and Others: Physical Distribution Management, Tata McGraw Hill, New Delhi.
 Stern, Louis W. Adel, I.E.L. -Ansary, Anne T. Coughlan: Marketing Channels, Prentice
Hall, New Delhi.

M-402
Consumer Behavior & Market Research

Objective
At the end of the course it is expected that the students will be :proficient and knowledgeable
about the various disciplines contribution in understanding buyer behaviour in a holistic manner
Unit I
Consumer Behavior: Definition , Consumer Decision Process, Decision Rules Factors affecting
Consumer Behavior
Unit II
Consumer Research: Introduction. Consumer Research Process, Qualitative and Quantitative
data, Attitudinal Scales , Sampling methods , Research Proposal.
Unit III
STP (Segmentation, Targeting & Positioning) in Consumer Behavior, Types, Targeting :
Concept, Types
Unit IV
Motivation : Introduction, Process, Motives. Motivational Theories, Motivational Direction
Techniques of Motivational Research
Unit V
Personality, Defense mechanisms, Evaluating Psychoanalytical perspective, Traits perspective –
The Big 5 Factors, Self Concept or Self Image, Assessing & evaluating Self.
Case and Problems
BOOKS
 Assael, H. Consumer Behavior and Marketing Action, Asian Books Pvt. Ltd., New Delhi,
2001.
 2. Engle, J F. etc. Consumer Behavior. Chicago, Dryden Press, 1993.
 Hawkins, D I. etc. Consumer Behavior: Implications for Marketing Strategy. TMH, 2002.
 Schiffman. L G and Kanuk, L L. Consumer Behavior. New Delhi, Prentice Hall of India,
1994.
 Loudon & Loudon; Consumer Behavior; TMH; New Delhi
 Soloman, Michael E.; Consumer Behavior; Buying; Having, Being; PHI Pearson Edu.,
New Delhi.

M-403
Marketing of Services
Course/Paper : M-403 Max.Marks : 70

Objective
The intent of the course is to discuss measure and analyze several facets in the area of services
marketing essential for the success of a service sector firm.
Unit I
Introduction to Service Marketing – Concept , Nature, Classification
Service Consumer Behavior - Understanding Consumer Behaviors, Customer expectations &
perceptions, managing & exceeding customer service exportations
Unit II
Strategic Issues in Services Marketing - Market Segmentation & Targeting; Individualized
Service and Mass Customization, Differentiation and Positioning of Services; Steps.
Unit III
The marketing mix elements, Product, price place, promotion & communication services, and
extended marketing mix - people, process physical evidence in services.
Unit IV
Challenges of service marketing - Developing & managing the customer service function,
Marketing planning for service
marketing
Unit V
Service marketing - specific Industries, Tourism, Travel, Transportation service marketing,
financial services; Education & Professional service, Telecom & Courier, Media Service
Case and Problems
BOOKS
 J. Zeithaml, V A and Bitner, M J. Services Marketing; 3rd edition; McGraw Hill, New
Delhi; 2002.
 Lovelock, Christopher H. Service Marketing: People, Technology Strategy; 4th edition;
Pearson Education; New Delhi.
 Hoffman & Bateson; Essentials of Service Marketing; Thomson Learning; Mumbai.
 Shankar, Ravi, Service Marketing, Excel, 2002.
 Rampal M.K. & Gupta S.C.; Service Marketing; Galgotia Publishing Company; New
Delhi.
 McDonald, Malcom and Payne, A. Marketing Planning for Services. Butterworth,
Heinemann, 1996.
 S.M. Jha, Service Marketing, Himalaya Publishing House, New Delhi.

H-302
Training and Development
Course/Paper : H-302 Max.Marks : 70

Objective
The Purpose of this paper is to provide an in-depth under-standing of the role of training in the
HRD and to enable the course participants to manage the Training system and processes.
Unit I
Introduction to Training & Development - Training and Training needs Assessment, Training
Design and Administration
Unit II
Training Process: An Overview; Role Responsibility and Challenges to Training Managers;
Organization and Management of Training Function; Training Needs Assessment and Action
Research; Instruction Objectives and Lesson Planning; Learning Process;
Unit III
Training Climate and Pedagogy; Developing Training Modules, Training methods, Training
Strategy.
Trainer & Training Institutions - Trainers Profile, Types of Training Institutions, Trainer as a
change Agent, MDP and EDPs.
Unit IV
Evaluation of Training - Training evaluation , Measurement Tools & Technique, Feedback
Mechanism
Unit V
Organizing the training Department, controlling training, Training Communication; Training
Evaluation; Training and Development in India. Case Study.
BOOKS
 Blanchared, P. Nick, Effective Training: Systems, Strategies and Practices, New Delhi,
Pearson.
 Buckley, R. and Caple, Jim, The Theory & Practice of Training, London, Kogan Page.
 Janakiram, B., Training & Development, New Delhi, Biztantra.
 Pareek, Udai, Training for Development, New Delhi, Vistaar.
 Pepper, Allan D., Managing the Training and Development Function, Alderson, Gower

 Reid, M.A., Training Interventions: Managing Employee Development, London: IPM.

H-303
Strategic Human Resource Management
Course/Paper :H- 303 Max.Marks : 70

Objective
The purpose of this course is to Understand Strategic HRM, Aligning HR systems with business
strategy, Strategy formulation, Strategies for performance and development with knowledge of
global economy factors.
Unit I
Understanding Strategic HRM: Traditional vs. strategic HR, Typology of HR activities, "best
fit" approach vs. "best practice" approach, HR strategy and the role of national context, sectoral
context, and organizational context on HR strategy and practices, investment perspective of
human resources.
Unit II
Aligning HR systems with business strategy: Sustained competitive advantage - how HR adds
value to the firm - HR as scarce resource - non-substitutable resource, linking HRM practices to
organizational outcomes - assessing and reducing costs - behavioral impact of HR practices -
marginal utility models - auditing HR practices and department, linking strategy to HRM
practices.
Unit III
HR Strategy in work force utilization: Efficient utilization of human resource - cross training and
flexible work assignment - work teams - non unionization, strategies for employee shortages,
strategies for employee surpluses.
Unit IV
Evaluating HR Function : Overview of evaluation - scope - strategic impact - level of analysis -
criteria - level of constituents - ethical dimensions, approaches to evaluation - audit approach -
analytical approach - quantitative and qualitative measures - out come and process criteria,
balanced score card perspective, bench marking,
Unit V
HR Score card: HR as a strategic partner and measurement challenge, seven step model for
implementing HR strategic role, creating an HR score card, measuring
Case and Problems
BOOKS
 Mello Jeffrey A., 2001, Strategic Human Resource Management, Thompson Press
Publishing.
 Tanuja Agarawala (2007) Strategic Human Resource Management, Thompson Press
Publishing.
 Michael Armstrong, Strategic Human Resource Management: Strategy and Action, Kogan
 Mahey C and Salman G., 1996, Strategic Human Resource Management, Oxford
Blackwell.
 Srinivas R. Kandula, 2002, Strategic Human Resource Development, Prentice Hall of
India.
 Beardwell and Holden, 1996, Human Resource Management, London Pitman.

H-402
Leadership Skills & Change Management

Objective
The course will let the student understand the impact and importance of becoming a leader,
effective leadership behaviour and styles. Understanding the change, its role and implementation.
Unit I
The nature and importance of leadership: The meaning of leadership
leadership vs. management, the Impact of leadership on organizational performance, leadership
roles - the satisfactions and frustrations of being a leader. Traits, Motives
Unit II
Characteristics of leaders: Personality traits of effective leaders, leadership motives-, Effective
leadership behaviour and attitudes, 360-degree feedback for fine-tuning leadership approach.
Unit III
Leadership styles, Gender differences in leadership style - selecting the best leadership style.
Unit IV
Developing teamwork: team leadership vs. solo leadership - advantages and disadvantages of
group work and team work - the leaders role in the team-based organization-leader behaviour
and attitude the foster teamwork.
Unit V
Case Study
BOOKS
 Nilakant V. and Ramnarayan S., Change management, Response books 2006.

 Palmer, Dunford and Akin, Managing organizational change, 2011.
 Kavitha Singh, Organizational Change and Development, Excel Books, 2010.

H-403
Human Resource Planning

Objective
To create practical awareness about the current trends in human resource planning in global
companies.
Unit I
Introduction: definition and concept of HRP, benefits, process. HRP components., HR planning as
a strategic process-employees as resources-goal attainment.
Unit II
Linking HR process to strategy, involvement in strategic planning process, strategic HR Planning
model, staffing system.
Job analysis: meaning and definition, job analysis process, techniques of job analysis, methods
and practice of job analysis, competency based approach.
Unit III
HR Forecasting: Forecasting Manpower Needs, the Forecasting Process, Inventorying available
talent, Projecting Future Talent Supply, forecasting Staffing Requirements. Index analysis-expert
forecasts-delphi technique-nominal group technique-HR budget and staffing table, scenario
forecasting, regression analysis.
Unit IV
Career planning: definitions, concepts, stages of career development process and organizational
HR Policies, carrier Anchors - Stages of growth and career, career processes.
Unit V
Succession management process and Management development programmes, objectives of
MDP's, Job rotation, Auditing MDP's management development methods, challenges of
succession management, Replacement analysis.
Case and Problems
BOOKS
 Flippo, Edwin B. Personnel Management, McGraw Hill, New Delhi.
 Arun Monappa and Mirza S. Saiyadain, Personnel Management, Tata McGraw- Hill Bombay.
 Pigors P. and Charles A. Myres - Personnel Administration- A Viewpoint and a Method,
McGraw Hill, London, 1981.
 Dale Yoder and Staudahar Paul D; Personnel Management and Industrial Relations, Prentice-
Hall, Englewood Cliffs.
 B.P. Singh, T.N. Chhabra and P.L. Taneja, Personnel Management and Industrial Relations,
Dhanpat Rai, Delhi, 2000.

PRODUCTION ELECTIVES
P-302
Total Quality Management
Course/Paper : P-302 Max.Marks : 70

Objective
To introduce the students to the basic concepts of total quality management and how the focus of
TQM has become so important for all companies in recent times.
Unit I
Introduction: Concept of quality, Definition, Dimensions of quality, Evolution of TQM,
Components of TQM, Developing quality Culture.
Customer Focus and Satisfaction: Meeting Customer needs and Expectations, Translating
customer needs into requirements (Kano Model) using customer complaints.
Unit II
Philosophy of TQM: Philosophies of Deming, Crosby, Juran and Taguchi, PDSA Cycle, Costs of
Quality, Measuring quality costs, Criteria for Malcom Balridge Quality Award.
Unit III
Pre-requisite for TQM: Quality Orientation, Leadership, Employee Involvement, Role of
ISO9000 QMS , Organizing for quality.
Unit IV
Quality by Design: Production and product development tools, Taguchi methods, Design of
Experiments, Orthogonal Arrays.
Bench Marking: Evolution, Process of benchmarking, Understanding current performance, Types
of Benchmarking, issues in Benchmarking.
Unit V
Tools of TQM: Management Tools, Design review, Pokayoke, Force field analysis, FMEA,
FTA, DRM and 5S Principles.
Case and Problems
BOOKS
 Dale H.Besterfield et al, Total Quality Management, Third edition, Pearson

Education (First Indian Reprints 2004).
 2. Shridhara Bhat K, Total Quality Management – Text and Cases, Himalaya
Publishing House, First Edition 2014.

P-304
Production Planning and Control

Objective
To get acquainted with the basic aspects of Production Management. The course attempts to
discuss various important planning, organizing and controlling aspects of Operations
Management.
Unit I
History and Overview of Production Management. Capacity Planning, Location Planning, Types
of Production Processes. Layout Planning, Productivity Management, Deterministic and
Probabilistic Inventory Management models, Purchasing and Warehousing. Methods Study,
Motion Study and Work Measurement. Job Evaluation. Wage Incentive Schemes. Value
Analysis
Unit II
Production systems, type of production, Functions of production, planning and control,
production procedure.
Sales forecasting: Nature and uses of forecast sources of data Forecasting techniques:
Unit III
Production order: Process charts, Production master programme breakdown production order
and preparation of various cards like job card, materials requisition from inspection card etc.
Unit IV
Production -Planning: for continuous, batch and job order production:. Capacity planning,
planning models-static and dynamic.
Unit V
Scheduling: Forms of Schedules, Loading and Scheduling, Basic scheduling problems: Flow
production scheduling; job shop scheduling. Random order scheduling; product sequencing.
Production control of processes and production activities. Cost control; Dispatching and
expediting; Recording progress and feedback information in order to improve future planning.
Case and Problems
BOOKS
 Seetharama, Peter J., Dennis W, Production planning & inventory control by. –
Pub. PHI
 Production and operation management- S N Chary- Tata Mc Graw hill
 Groover, M. P., Automation, Computer Integrated Manufacturing System,
 R. B Khanna, Production and operation management by–Pub. PHI
 Aswathappa & Bhat,Production and operation management- Pub. - HimaLaya
pub. House

P-402
Logistics Management

Objective
To give students an understanding that the problems and issues within the respective fields of
logistics are invariably complex, and require clear reasoning and analysis, in order to derive an
appropriate course of action.
Unit I
Logistics Management- Introduction, Nature and Concepts, Evolution; Supply Chain
Management, Logistical Mission and Objectives; Components and Functions of Logistics
Management
Unit II
Integrated Logistics Management; Key Distribution-Related issues and Challenges and Strategic
Logistics Management; Total Cost Analysis and Trade-off.
Unit III
Customer Service- Introduction, Nature, Concept and Components. Customer Service Cost,
Strategic Customer Service Management and Measurement. Impediments to an effective
Customer Service Strategy.
Unit IV
Inventory Management- Introduction, Concept, types, Functions; Elements of Inventory Costs;
Inventory Management under certainty, Managing Finished Products Inventory under
Uncertainty, Strategic Inventory Management Tools and Techniques; Distribution Requirement
Planning.
Unit V
Transportation- Introduction, Functions; Elements of Transportation Cost, Modes of Transport,
Multi-Model Transport, Containerization, Selection of Transportation Mode,
Case and Problems
BOOKS
 Khanna, K.K. Physical Distribution Management, Himalaya Publishing House, New
Delhi.
 Lambert, D. et. al.: Strategic Logistics Management, Tata McGraw Hill, New Delhi.
 Ballu, Ronald H.; Business Logistics Management, Englewood Cliffs, New York,
Prentice Hall Inc., 1999.
 Martin, Christopher and Gordon Wills: Marketing Logistics and Distribution
Management.

P-403
Supply Chain Management

Objective
This course is designed to acquaint the students with due basic management decisions
encountered in the organization of function and the effective utilization of materials and its
supply.
Unit I
Introduction: What is supply chain management - Global optimization - managing uncertainty -
Why supply chain management - key issues in supply chain management - supply chain
performance - achieving strategic fit.
Unit II
Logistics Network Configuration: Introduction - data collection - data aggregation -
Transportation rates - mileage estimation - warehouse costs - warehouse capacities - potential
warehouse locations - service level requirements - future demand - model and data validation -
Unit III
Inventory management and Risk pooling: Introduction - single warehouse inventory - the
economic lot size model - the effect of demand uncertainty - supply contracts - multiple order
opportunities - continuous review policy - variable lead times - periodic review policy - risk
pooling
Unit IV
Customer value and supply chain management: Introduction - the dimensions of customer value
- conformance to requirements - product selection - price and brand - value added services -
relationships and experiences - strategic pricing - revenue management - customer value
measures - information technology and customer value.
Unit V
Decision-support systems for supply chain management: Introduction - the challenges of
modeling - structure of decision support systems - input data - analytical tools - presentation tools
- supply chain decision - support systems. Case and Problems
Books
 Donald J Bowersoy & David J Closs , Logistical Management- - Tata Mc GrawHill
 R P Mohanty & S G Deshmukh, Supply Chain Management- Theories & Practice –-
Pub: Biztantra House
 Sunil Chopra, Supply Chain Management-–Pub: Peter Meindi

INFORMATION TECHNOLOGY ELECTIVES
IT- 302
Strategic Management of Information Technology
Course/Paper : IT-302 Max.Marks : 70
Objective
This course is aimed at developing an understanding of use of Information Technology as a
Strategic Tool for Business Management. The course focuses on development of Information
Technology Leadership.
Unit I
Key Issues in Information system & Management, the Role of CEO. Analytical Framework for
Strategic IT Initiatives.
Unit II
Sustaining Competitive Advantage of use of IT & Management. I.T. & Intensive Strategic
Growth.
Unit III
Creative Learning, Organizational Learning and Role of Information technology in Business
Transformation.
Unit IV
Information Partnerships. Managing in the Market space- National Information Infrastructure
and IT Policy at the National Level.
Unit V
Planning for strategic IT Resource. Managing the IT Function. Outsourcing IT Function.
Cases and Problems.
BOOKS
 Strategic Management in Information Technology, David B. Yoffie
 Executive Strategy: Strategic Management and Information Technology, Frederick Betz
 Management Strategies for Information Technology (Business Information
Technology), Earl (Author)
 Etourism: Information Technology for Strategic Tourism Management, Dr Dimitrios
Buhalis
 Strategic Information Technology and Portfolio Management, Albert Wee Kwan Tan

IT-303
Data Base Management

Objective
This course has been designed to introduce the participants with applications of systems
designed to manage the data resources of organizations. It provides the participants an
opportunity to study the hands-on implementation of a data base in corporate environment.
Unit I
File System and Databases: Introducing the database - files and file systems - database
systems - introduction to database models - data base models and internet.
Unit II
The Relational Database Model: A Logical view of data - keys - integrity rules - relational
database operators - relationships within the relational database - data redundancy indexes.
Unit III
Structured query language: SELECT Statement - distinct clause - handling of null values -
ORDER BY clause, WHERE clause - relational operators - logical operators (AND, OR, NOT),
SQL Operators - (BETWEEN, AND, IN, LIKE) - numeric functions - string functions - date
functions - conversion functions - GROUP BY clause - group functions - HAVING clause -
joining tables - SET Operators (UNION, INTERSECTION, MINUS) - Sub queries.
Unit IV
Object oriented databases: Object oriented concepts - features of an object oriented DBMS -
How object orientation affects database design - Advantages and disadvantages of OODBMS.
Web based databases
Unit V
Database security and administration: Database security - access control - GRANT, REVOKE -
GRANT, REVOKE on views and integrity constraint - data as a corporate asset - the evolution of
database administration function - The DBA's managerial role.
Cases and Problems.
BOOKS
 “Database System Concepts” by Abraham Silberschatz, Henry Korth, and S. Sudarshan

 “Database Management Systems” by Raghu Ramakrishnan
 “An Introduction to Database Systems” by Bipin Desai
 “Principles of Database Systems” by J. D. Ullman
 “Fundamentals of Database Systems” by R. Elmasri and S. Navathe
 “Foundations of Databases” by Serge Abiteboul, Richard Hull and Victor Vianu

IT-402
Management Support System

Objective
This course introduces students to the use of computer-based systems in support of managerial
decision making in organizations.
Unit I
Overview of management support systems.Decision making and decision makers.
Unit II
Introduction to decision support systems. Decision modeling
Overview of DSS software. Spreadsheet modeling. Modeling with Visual DSS. Development of
DSS.
Unit III
Introduction to Data warehousing and development process: concept, why, framework- options-
developing. The business driven approach-requirements management control- development life
cycle-development methodologies.
Unit IV
Data warehousing applications: CRM, SCM, Banking sector, insurance sector.
Group decision support systems.
Unit V
Enterprise/Executive information systems, Implementation, integration & impacts of MSS ,
Case and Problems
BOOKS
 V.V Sople- Logistics Management-Pub.- Pearson edition-2013
 Desai K D – Six Sigma, Pub. Himalaya Publishing house
 Ray & Ruben- Stores Management, Pub. Himalaya Publishing House

IT-403
E-Business

Objective
This course will provide the students with an analytical and technical framework to understand
the emerging world of e-Business. E-Business poses both a challenge and an opportunity for
managers.
Unit I
Introduction, background and current status: digital economy, principles of e-business, e-
business models.
Unit II
E-business frameworks: E-selling process, e-buying planning, e-procurement, convergence
strategies, e-business design and e-markets: overview, steps in e-business design, reversing the
value chain, knowledge building. E-market models, direct B2B markets, coalitions.
Unit III
Integrating supply chain management process: definitions, components of e-supply chain,
managing relations in e-supply chain.
Unit IV
Integrating enterprise resource planning process: enterprise artitecture planning, lead time
reduction, improved supplier performance.
Selling chain management process: definition, business and technology drivers, infrastructure,
sales and distribution configuration.
Unit v
E-CRM processes and their integration, e-banking, e-governance.
E-Business strategy into action, Challenges, e-Transition and Summary. e-Security.
Case and Problems
BOOKS
 J Deitel, Deitel & Nieto Internet and World Web. How to Program
 Deitel, Deitel & Nieto e-Business and e-Commerce. How to Program
 E-Business and E-Commerce, 2/E , Dave Chaffey, Prentice Hall.

NATIONAL JOURNALS:
 Vikalpa, IIM Ahmedabad, This is a peer reviewed journal publishing contemporary research
papers and cases on marketing, finance, HR, systems and other areas of management. Price
Rs 1000 Frequency quarterly.
 IIM Bangalore Management Review. This is a peer reviewed journal publishing
contemporary research papers, roundtables and cases on marketing, finance, HR, systems
and other areas of management., Price 1600 Frequency-Quarterly.
 Decision, IIM Calcutta, This is a peer reviewed journal publishing contemporary research
papers, roundtables and cases on marketing, finance, HR, systems and other areas of
management. Price Rs 2000.00 Frequency half yearly.
 The Journal of Entrepreneurship : Editor: Sasi Misra, Entrepreneurship Development
Institute of India,Ahmedabad, This journal is designed to disseminate the fruits of research
and results of innovative experiments, with particular focus on countries like India. The
journal focuses on the changing contours ofentrepreneurial research and training and
acquaints the readers with the latest trends and directions of explorations in the theory and
practice of entrepreneurship. Price: Rs. 1,450 Frequencies: Twice a Year.
 Udyog Pragati : The Journal for Practising Managers, NITIE, Mumbai, Rs.300/- Frequency-
Quarterly.
 Forgien Trade Review: Editor: Indian Institute of Foreign Trade New Delhi, Price: Rs.2,
800/-, Frequency: Quarterly. SAGE.
 Journal of Human Values : Editor: SK Chakarborty , IIM Calcutta. The Journal of Human
Values (JHV) addresses the topics of human values from a multidisciplinary perspective and
provides a fresh approach to understanding the relevance of human values in the present
context. Price: Rs.1780/-, Frequency: Twice a Year. SAGE
 Vision.The Journal of Business Perspective: Editor: Debi S Saini, Management Development
Institute,Gurgaon. This journal carries papers in all functional areas of management,
including economic and business environment. The papers are based on original research
that help bridge the gap between the known and the unknown, and often between perspectives
of academics and those of the corporate world.The journal is premised on creating influence
on the academic as well as corporate thinkers. Price: Rs.1,810/- Frequency: Quarterly.
 ASCI Journal of Management Rs 500.00 - Frequency: half yearly.
 Productivity Journal Rs 2300.00 Frequency: Quarterly.
MARKETING
 Indian Journal of Marketing – Rs 1200.00 Frequency: monthly.
 MICA Communications Review – A Marketing Communications Journal, Mudra Institute of
 Communications, Ahmedabad. This journal publishes research papers and cases related to
market
 Research, consumer behaviour, marketing communication. Price Frequency. Bi Annual.
FINANCE
 Chartered Accountant Rs 1000.00 Frequency: Quarterly.
 Finance India Rs 1800.00 Frequency: Quarterly.
 Human Capital Rs 600.00 Frequency: Monthly.
 Management Accountant Rs 600.00 Frequency: Monthly.
 Journal of Accounting & Finance Rs 1200.00 Frequency: Half yearly.
HR
 Indian Journal of Industrial Relation Rs 1000.00 Frequency: Quarterly.
 NHRD Journal of Career Management, National HRD, Calcutta. This journal focuses on the
issues related to career management in organizations. Price Frequency. SAGE
 Management and Labour Studies: Editor: Sanjay Patro XLRI, Jamshedpur, Management and
Labour
 Studies (MLS) are the official publication of XLRI, Jamshedpur.
 Price: Rs.2200/- Frequency: Quarterly. SAGE.
 Personnel today Rs 700.00 Frequency: Quarterly.
 Leadership excellence (Indian Edition) Rs 1200.00 Frequency: Monthly.
 Indian Journal of Training & Development Rs 750.00 Frequency: Quarterly.
INTERNATIONAL JOURNALS
1. Harvard Business Review Rs 13,500.00 Frequency: yearly 10.
2. Supervision, US $ 356.96.
3. Academy of Management Journal, US $ 570.
4. Academy of Management Perspectives, US $ 465.
5. Marketing Research US $ 540.
6. Journal of Finance US $ 540.
MAGAZINES:
1. Indian Management Rs 600.00 Frequency: Monthly.
2. Business India Rs 290.00 Frequency: 26 yearly.
3. Business World Rs 720.00 Frequency: 52 yearly.
4. Business Today Rs 780.00 Frequency: 26 yearly.
5. Fortune International Rs 2834.00 Frequency: 26 yearly.
6. University News Rs 950.00 Frequency: 52 yearly.
7. Capital market Rs 1300.00 Frequency: 26 yearly


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UNIVERSITY OF KOTA

Department of Commerce and Management

First Year(July 2019-June 2020)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Note: The question paper contains three sections as under:

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

(B) Semester or External Assessment:

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Rules regarding determination of results:

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

F-402 Financial Derivatives

M-402 Consumer Behavior & Market Research

H-402 Leadership Skills & Change Management

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

P-402 Logistics Management

I-402 Management Support System

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

*External Viva to be conducted for Assessment.

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Course/Paper :MBA- 301 Max.Marks : 100

Project Work Viva Voce

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Course/Paper : F-302 Max.Marks : 70

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Course/Paper : 402 Max.Marks : 70

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Course/Paper : F-403 Max.Marks : 70

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Sales & Distribution Management

Course/Paper : 303 Max.Marks : 70

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Course/Paper : 402 Max.Marks : 70

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Course/Paper : M-403 Max.Marks : 70

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Course/Paper : H-302 Max.Marks : 70

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)

Course/Paper :H- 303 Max.Marks : 70

MBA-2 YEAR DEGREE COURSE (DUAL DEGREE SPECIALIZATION)