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    07 Activity 1 - ARG

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    jerome orceo
    The document provides a BCG matrix analysis of Apple products classifying them into four categories: Stars, Question Marks, Cash Cows, and Dogs. The iPhone is classified as a Star due to its strong sales and market dominance. Apple Smart TVs and the smartphone category are classified as Question Marks as their potential is not yet fully realized. MacBooks and iMacs are classified as Cash Cows as they maintain market share and increase cash flow. iPods are classified as Dogs due to competition and low demand. The BCG matrix helps with strategic investment decisions by showing where to develop, invest, or withdraw from products and identifying organizational problems and sales performance.

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    07 Activity 1 - ARG

    Uploaded by

    jerome orceo
    175 views2 pages
    The document provides a BCG matrix analysis of Apple products classifying them into four categories: Stars, Question Marks, Cash Cows, and Dogs. The iPhone is classified as a Star due to its strong sales and market dominance. Apple Smart TVs and the smartphone category are classified as Question Marks as their potential is not yet fully realized. MacBooks and iMacs are classified as Cash Cows as they maintain market share and increase cash flow. iPods are classified as Dogs due to competition and low demand. The BCG matrix helps with strategic investment decisions by showing where to develop, invest, or withdraw from products and identifying organizational problems and sales performance.

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    The document provides a BCG matrix analysis of Apple products classifying them into four categories: Stars, Question Marks, Cash Cows, and Dogs. The iPhone is classified as a Star due to its strong sales and market dominance. Apple Smart TVs and the smartphone category are classified as Question Marks as their potential is not yet fully realized. MacBooks and iMacs are classified as Cash Cows as they maintain market share and increase cash flow. iPods are classified as Dogs due to competition and low demand. The BCG matrix helps with strategic investment decisions by showing where to develop, invest, or withdraw from products and identifying organizational problems and sales performance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    175 views2 pages

    07 Activity 1 - ARG

    Uploaded by

    jerome orceo
    The document provides a BCG matrix analysis of Apple products classifying them into four categories: Stars, Question Marks, Cash Cows, and Dogs. The iPhone is classified as a Star due to its strong sales and market dominance. Apple Smart TVs and the smartphone category are classified as Question Marks as their potential is not yet fully realized. MacBooks and iMacs are classified as Cash Cows as they maintain market share and increase cash flow. iPods are classified as Dogs due to competition and low demand. The BCG matrix helps with strategic investment decisions by showing where to develop, invest, or withdraw from products and identifying organizational problems and sales performance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Orceo, Jerome T.

    BSMA 301
    Strategic Management
    GENERAL INSTRUCTIONS:
    1. Read and analyze the given case above.
    2. Create a Boston Consultancy Group (BCG) Matrix portfolio analysis that classifies Apple products into
    Star, Question Mark, Cash Cow, and Dog categories. (4 items x 10 points)

    3. Then, provide your summary of findings/analysis below.


    Essay:
    Star: Corporate cash cows are the most successful assets, but there is room for growth in that sector as
    well. The iPhone is the company's star in the Apple BCG market, evidenced by the fact that old sales
    records are broken with each new model release. The Apple iPhone is acclaimed for its distinctive look
    and cutting-edge technology. In addition, the iPhone has a strong customer base and dominates the mobile
    phone market.
    Question Mark: Apple is currently rolling out Apple Smart TVs, which might raise a red flag in the
    BCG matrix for the business. Although this device makes some money, it is still far from being at its full
    potential. Apple has the ability to succeed greatly if it can fix a few ecosystem issues. The second item on
    the list of products with question marks is the smartphone, which is still in its infancy as a technology.
    Cash Cow: Two products are the two cash cows in the Apple BCG matrix. These are Apple, iTunes, and
    Apple. MacBooks and iMacs. While preserving their market share over the years, these products have
    increased the company's cash flow. Apple products are the only ones that a big and loyal client base
    prefers.
    Dog: Dogs are unsuccessful, despite the market for them having a slow development potential. growth.
    Since the corporation is losing money on certain products, it discourages additional investment in them.
    Due of fierce competition and little consumer demand, Apple's iPods are referred to as "dogs" in the BCG
    matrix analysis.
    1. Based on the BCG matrix you created, how does it help derive strategic investment decisions? (10
    points)
    Answer: It Helps in long-term strategic planning of the company's portfolio by showing where to
    develop, stop, or invest in products. The BCG Matrix provides guidance on how to manage your business
    by finding problems. That means it's easier to find organizational problems. Our sales or percentage of
    company sales can be found using the BCG matrix. You'll know right away if your sales have increased.
    This kind of research can be of benefit to businesses. With this solution, you can easily spread the aspects
    you considered when launching a new product. Predict the outcome or impact of a new product that has
    just been launched. BCG matrix analysis is designed to study business units or product lines based on
    their relative market share and market growth, but its primary purpose is to help companies decide which
    investments to make. With the help of this analysis, you can determine whether you can trade profitably
    in your investment plans and ensure that your money is never wasted.

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