Mubharak Resume

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MUBARAC NISHA – Senior Management Professional

Expertise in Sales & Marketing, Business Development, Customer Relationship Management and
Operations Management; poised for leadership assignments with an organization of high repute

: [email protected] +91- 9884100688

PROFILE SUMMARY
 Result-driven professional with over 12 years of distinguished career in managing entire gamut of Sales, Business
Development, Customer Relationship Management, Operations and Team Management
 Currently associated with DineOut (Times Internet) as Cluster Manager- Customer Service; managing a portfolio of INR 60-
70 Lacs/Annually with a team of 10 members and enhancing sales across assigned regions
 Consistently delivered multiple digit growth of Revenue, Market Share YOY with end-to-end P&L management
 Performance-driven professional with experience of augmenting business, penetrating new markets and introducing new
products in diversified sectors for business excellence
 Successfully launched a new product “WEE WEE” for female hygiene in USA (Atlantic City, New Jersey) on behalf of DSNL
 Excellence in driving integrated operations management along with workforce planning, skill management, training &
development with key focus on accomplishing top and bottom-line profitability
 Credited for establishing large volume, high profit accounts with excellent levels of retention and loyalty; nurtured &
deepened relations with key corporate decision makers at the top level
 Keen customer-centric approach with skills in setting up quality in service environment, addressing client priorities and
resolving escalations within prescribed TAT, thereby attaining client delight and high CSAT scores
 Highly skilled in delivering outstanding business growth outcomes in highly-competitive markets of the region by devising
company's global strategy, hiring & delegating authority to implement new policies and practices
 Change Agent with proven capabilities in engaging with clients, stakeholders & top management for evolving strategic vision,
driving change, building product/ services roadmap and taking enterprise system performance & productivity to next level
 Strong people management skills with capability in leading large teams to achieve business objectives

CORE COMPETENCIES
Strategic Sales Planning & Leadership Business Expansion/ Development P&L / Revenue Growth

Operational Excellence/ Management Go-To-Market Strategies Governance, Risk and Compliance

Customer Relationship Management Stakeholder Management Team Building & Performance Management

SOFT SKILLS EDUCATION


Collaborator
2008 BBA from Madras University, Chennai
Communicator
Planner
Innovater
Intuitive
PERSONAL DETAILS
Date of Birth: 12th December 1986
Languages Known: English & Tamil
Address: 60/55A, First Floor, Naidu Street, Kottur Puram,
Chennai-600085

CAREER TIMELINE (Recent 4 organizations)

Sep’13-Dec’15 Jan’16-Jan’17 Feb’17-Aug’17 Since Sept’17


Apr’06-Feb’11 Since Jan’13
NOTABLE ACCOMPLISHMENTS ACROSS THE CAREER
 Managed SS Music Channel relaunch activities such as:
o Attended high profile guest during the launch event
o Negotiated & finalized vendors
o Mentored the organizing team and rolled out the launch event flawlessly
 Achieved the assigned task by the TLC Relationship Management to identify the young talented leader among the 250 frontline
employees
 Awarded as “Young Talented Leader” and assigned a team of 14 members to lead

WORK EXPERIENCE
Since Sept’17: DineOut (Times Internet)- Acquired by Swiggy, Chennai as Cluster Manager- Customer Service
Key Result Areas:
 Directing a team of approx 10 members and managing sales, operations and customer realtionship management
 Formulating sales plans and quotas in alignment with business objectives; acquiring new customers, as well as working on up-
selling for existing customer
 Maximizing the sales opportunities by proactively acquiring new clients and fostering relationships with existing ones
 Conducting extensive business research & analysis to understand competitor activities, business expansion opportunities,
customers, gaps, market trends and industry standards; identifying product feature gaps impacting category performance
 Driving business growth in terms of value, volume and market share by introducing new marketing ideas and concepts
 Strategizing to strengthen distribution to increase effectiveness, improve service and ensure customer satisfaction
 Revamping the business model & strategy to build a more responsive & market-driven organization; providing regular forecasts
and developing plans/ internal controls/SOPs to take the business to next level
 Overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, strong work
ethics & irreproachable integrity; ensuring the effective management of receivables and credit risk
 Mentoring team members to ensure efficiency in process operations; formulating talent retention and management strategies
 Heading performance management including staff coaching, recruitment and hosting of constructive meetings/trainings

PREVIOUS EXPERIENCE
Feb’17-Aug’17: Door Sabha Nigam Limited (DSNL), Chennai as Executive Assistant to MD
Jan’16-Jan’17: SS Music, Chennai as Executive Assistant to MD
Sep’13-Dec’15: Malar Publication Group, Chennai as Executive Assistant to President
Ker Result Areas: (Across The Above)
 Maintained & monitored the diary of the Group Managing Director; confirmed appointments and ensured all necessary paperwork
was prepared as per the appointments and meetings
 Ensured all incoming and outgoing information for the Group Managing Director was fully coordinated between various business
functions
 Acted as:
o Ambassador and ensured group values were adhered to for both external and internal contacts
o Bridge between other departments, affiliate organizations, government offices, other agencies and senior management

Aug’12-Aug’13: TLC Relationship Management Pvt. Ltd., Chennai as Assistant Manager- Customer Service
Ker Result Areas:
 Led a team of 14 for Hilton Hotels Hilton Premium Club Membership sales; administered Sales Targets, Renewals, Cost Control,
Program Profitability, Team Management, Member Management, Client Management and Quality Control
 Established processes reporting and the assets within the office; imparted training on software and processes while adhering to
DNC rules
 Managed sales from various channels and ensured all channels were used in addition to Tele Marketing, Direct Sales & E-mails

Jun’11-Jul’12: The Enterprise Magazine, Chennai as Media Coordinator


Ker Result Areas:
 Collaborated with the Distributors and Retailers for timely distribution of The Business Enterprise Magazine
 Liaised with the Media Agencies, Media Buyers, Media Planners and Freelancing Executives for space selling
 Ensured the leads or communications were assigned to the relevant teams such as Sales and Technical Team
 Interfaced with the Accounts Team for timely payment of the Distributors and Media Partners
 Formulated plans for RSVP event and monthly corporate events

May’10‐Jun’11: TLC Relationship Management Pvt. Ltd., Chennai as Telesales Executive


Ker Result Areas:
 Administered bookings and various post-selling activities for PAN India
 Attended to & addressed the requisites of corporate and facilitated arrangements for corporate gatherings and business meetings
 Acted as a SPOC for membership relationship management thus acquired more revenue
 Worked on & prepared presentations for various business meetings

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