Cherangany Dairy Group - Revised Strategic Plan - 2022-2027
Cherangany Dairy Group - Revised Strategic Plan - 2022-2027
Cherangany Dairy Group - Revised Strategic Plan - 2022-2027
GROUP PLC
OrganizationStrategic Plan
(2022 – 2027)
Reviewed and Updated
October, 2022
ACKNOWLEDGMENT
This strategic Plan was revised during a planning workshop at hotel, Kisumu between 11 th –
14thOctober, 2022.
We wish to recognize the contribution of all the participants who took part in the workshop in
spite of their busy farm working schedules- indeed the strategic plan reflects their input and
contribution in the exercise. We also recognize the facilitating team from county government.
We also recognize the contributions of the consultant for his tireless effort to guide the entire
process.
We all wish Cherangany Dairy PLC success in the implementation of the reviewed five-year
Strategic Plan and future endeavors.
The reviewed strategic plan (SP) 2022 - 2027 provides a road map on how Cherangany Group
will realize its vision of being the leading provider of quality dairy products and services in East
Africa.This will be accomplished through its mission of rendering sustainable and efficient dairy
products and services to all customers to create employment and wealth.The organization will
achieve this by operating within its core values of Transparency, Accountability, customer
orientation team work and efficiency.
The plan was reviewed taking into account the dynamic dairy market, the Kenya National Vision
2030, the devolution to regional county government, the enlarged membership and accelerated
integration of the regional economic community. All these present unique opportunities and
challenges for Cherangany Group in meeting farmers and stakeholders’ expectation.
The SP was prepared under the leadership of the Board of Directors (BOD) and the management
through participative and consultative processes. The plan builds on the unique competencies
and lessons from other successful chilling plants and outcome of the stage gate tool score.
The SP highlights six Key Result Areas that will guide the operations of Cherangany Group over
the 5-year period 2022-2027, namely; Increasing Milk Volume and Quality, Strengthening
Shareholding and Mobilization of new Members, Improving Training and Extension Services,
Offering Value Added Products and Alternative Streams of Income, Strengthening
Operations( Board of Directors and Management and Engaging new Strategic Partners. The plan
also looks at the sustainability dimensions for business and production as spelled out in the stage
gate tool.
In addition, Cherangany has elected a skilful board with knowledge and capacity to make
prudent policy decisions, operational excellence to meet and exceed expectations of the
members. They are putting in place a work environment that attracts, develops and retain high
quality individuals who are committed to serving the beneficiaries efficiently with transparency
and accountability at all levels in the value chain.
The strategic plan spells out suitable output and outcome parameters with annual targets for
tracking the implementation of each Key Result Area. For purposes of effective monitoring,
evaluation and reporting, a comprehensive monitoring and evaluation framework has also been
developed with detailed reporting system and responsibilities.
CHAPTER ONE: INTRODUCTION.
1.1 Need for A Strategic Plan.
The purpose of Strategic Planning is to educate, inform and sensitize the promoters, board and
senior management of Cherangany Group to enable them design and work out strategies for the
future development of the organization during the 2016 – 2021 Plan Period.
The Strategic Plan review was facilitated using participatory approaches which included
brainstorming sessions, group work and plenary presentations to enhance ownership of the plan.
This report is compiled by the consulting team with input from the workshop participants which
included the board and core management.
Methodology
Interactive action orientated facilitation
Brainstorming on key findings and issues
Plenary discussion on the way forward
Mapping the strategic plan
The subsequent materials of this plan are therefore organized around the above key elements of a
strategic plan, namely, Organizational Vision, Mission and Core Values of Cherangany dairy
group, SWOT Analysis, strategic objectives, Key Result Areas (KRA), Business sustainability
and production dimensions, Action plan, and the corresponding Strategic Plan Budget.
The Summative evaluation should be carried out in June 2027 by the consulting team. The mid-
term evaluation should be carried out in 2027 while end term evaluation will be done in 2026.
Both third term and end term should be carried out by the external consultants.
A review workshop should be carried out after the mid-term evaluation, while full fledge
strategic plan evaluation should be carried out after the end term evaluation.
1.5. Key Assumptions of the Strategic Plan.
1. The broad macroeconomics of the country will remain stable.
2. The organization will retain its existing partners and members.
3. The weather conditions will remain favorable for dairy firming during the period.
4. The dairy market situation and conditions will not change significantly during the period
5. The current organizational profile and reviewed structure will support all the strategies
laid down.
CHAPTER TWO: ABOUT THE ORGANIZATION.
2.1. Background.
1
Cherangany Dairy Group currently bulking raw milk and chilling and sell to processors
(Currently New KCC). They are planning to enhance other dairy products and services like
Artificial Insemination (AI), Agro vet, Training and extension services.
The respective directors from each region/ location where the route is were allocated the task to
ensure that the potential milk is collected in the respective routes.
The group is exploring the possibility of expanding its area of coverage to tap into the existing
potential within the neighborhood in the next five years.
COMPANY STRUCTURE
SHAREHOLDER
Capital Providers.
S
BOARD OF
Policy making and
DIRECTORS
enforcement,
Opening market
doors.
C.E.O Team
leader/managemen
t expert, reporting
to the board on
company
performance,
implementation of
board policies.
The management of the organization is overseen by nine boards of directors drawn from diffent
regions locations (Suwerwa, Cherangany, Milimani, Kiptoror and Chepsiro) in Cherangany
division.The executive board is composed of the chairman,Vice Chairman, Secretary, Vice
Secretary and Treasurer. The organization also has committees that direct the operations of
various organs in conjunction with the board. The current operational committees are;
Production, Finance, Construction and Extension.
The organization currently has 31 employees composed of General Manager, Accountant,
Extension Manager field officer (1), Supervisor (2), machine operator (1), quality control (1),
Can Washers (3), Graders (3), Clerks (12), office assistant, Drivers (3), and security (1).
CHERANG’ANY DAIRY GROUP PLC
MANAGEMENT STRUCTURE
BOARD OF DIRECTORS
C.E.O
AUDITOR
COMPANY
SECRETAR
Y
STORES
FINANCE & MILK MILK
&ADMINISTRATI PROCESSING/ PROCUREMENT/
SUPPLIES ON QUALITY EXTENSION
SERVICES
3.1. Vision.
Vision Statement is a vivid idealized description of a desired outcome that inspires, energizes
and helps the creation of a mental picture of an organization’s target. It is is where the
organization wants to be in the future. It reflects the optimistic view of the organization's future.
The vision statement concentrates on the future; it is a source of inspiration and provides clear
decision-making criteria.
Vision Statement
“Be the leading provider of quality dairy products and services in East Africa”
3.2. Mission.
Mission is a brief statement of the purpose of an organization and defines broader goal for being
in existence or in business. It specifies the end result that an organization is seeking to
accomplish, for whom and how it will go about doing that. It communicates the essence of the
organization to members, stakeholders and to the public.
Mission Statement
“Render sustainable and efficient dairy products and services to all our customers to create
employment and wealth”
STRENGTH. WEAKNESSES.
Have a cooling plant facility in site.
Own two acre piece of land. Low profit margin
Have strong and reliable partners (e.g. Low membership and shareholding.
GoK,IOM, EADD). Low adoption of technology
Always pay farmers promptly. Inadequate transport system
Enjoy diversity in membership Rely on one stream of income (raw milk).
(Different tribes and ethnic Milk collection routes not well coordinated.
backgrounds). Milk quality is compromised due to distance
Have experienced and qualified staff. and storage.
The group has no borrowing at the Competition from other players (Hawkers).
moment.
Have a database of member’s details.
THREATS. OPPORTUNITIES.
Unpredictable milk pricesin Kenya. Stable and predictable economic growth.
Stiff competition for milk in the Availability of off self-dairy management
region. software’s.
Weak regulation of the dairy market. Economic integration will open wider market
Delay of implementation of the new for milk.
constitution The geographical vicinity(Cherangany) has
Fear of Kenyan dominance by the high potential for Milk.
neighboring countries. New constitution to bring the Government
Possibility of flooding the Kenyan closer (County Government).
market with subsidized dairy products. Government support of the dairy sector
Land fragmentation due to inheritance. (formation of Kenya Dairy Board).
Resistance to adopt new ways of Vast milk market in Cherangany (over
farming. 150,000 households)..
Stiff competition from hawkers. Vast fertile land in the region for dairy cattle
farming.
Continuity and possibility of expansion due to
land inheritance to young generation.
Potential organizations for long terms
partnerships
Opportunity to make use of new and friendly
technology (MPESA).
Improved macroeconomic environment
(affordable interest rates flexible banking
condition).
Opportunity to partner with financial
institutions.
Opportunity to open farmers banks (FSA)
Having built up a picture of Cherangany Dairy’s past aims and achievements, the all-important
SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis indicates the following;
Essentially these are internal factors to Cherangany and concerning matters of resources
programs and organization in key areas.
Strengths.
The strengths are areas of internal success and excellent performance. During the SWOT
analysis the workshop deliberated on the strengths of Cherangany Group. The major issues that
were highlighted in regard to strengths were the fact that Cherangany Dairy Group has a
dedicated and motivated staff and board; they are able to pay its farmers promptly.
These strengths can be enhanced to improve Cherangany Dairy’s operation towards financial
self-sufficiency and surplus income.
Weaknesses
These are internal, real and current factors that affect an organization. Weaknesses are not
necessarily negative, provided they can be identified and eliminated/ turned into positive aspects
that can be used to improve the operations and management of the organizations.
Even though Cherangany Dairy has immense strengths, it also has its share of weaknesses. The
major weaknesses relate to inadequate expertise and knowledge in dairy management, low
membership and shareholding, lack of transport facilities for farmers and inadequate service
providers (extension services).
Cherangany Dairy has two stream of income that is, bulking, chilling of milk and forage
harvester machines. In spite of the vast potential that the plant has. There is need to build the
capacity of the board and the staff to enhance their efficiency and performance especially
ordinary technology managerial arguments. Cherangany should increase their income stream by
diversifying their products.
These are factors that are external to the organization and could include the socio and political
environment in the organization’s own industry, the market place which could be altering due to
economic social factors, competition and new technological changes.
Threats.
These are external factors which can and/or will hinder Cherangany Dairy from achieving the
current or future desired goals/performances. One of the major threats is unpredictable milk
prices, stiff competition from other processors and private chilling plants and weak government
legislation on dairy products.
Opportunities.
These are things that can be tapped to improve the performance and growth of Cherangany Dairy
Group. Currently, the Group enjoys favourable weather condition in the region. The region also
enjoys political stability, conditions that favour business. Devolved government has provide
more resources that will enhance operations of the group.
Dairy industry is one of the most developed sectors in Kenya with estimated annual revenue
close to $2.5 billion. The milk industry represents between 6-8% of GDP and supports over 1.2
million small holder dairy households. With aggressive marketing and diversification of
products, Cherangany Dairy can lift the economic livelihood of its members and the community
at large. The dairy sector will continue recording robust growth of about 5%-6% due to urban
domestic demand that is driven by good GDP growth.
To realize the planned growth, there is need for Cherangany Dairy to identify areas of expansion,
develop new products and improve the current products and services. The potential in the
expansion programme will be supported by the fact that Kenya is going to experience significant
shift to rural urban migration due to the new and proposed devolved Government.
Cherangany Dairy should also develop networks, linkages and beneficial partnership. This will
include sourcing of external funds and technical support from potential and existing partners.
These opportunities can only be tapped if Cherangany Dairy board and management get focused
on the priority areas.
CHAPTER 5: PLAN OF OPERATION.
In this chapter, the plan details narration of the revised key result areas and sustainability as
contained in the stage gate tool. The chapter looks at the activities, the persons in charge of
taking up the activities, the key partners that will support the plan of operations. The time frame
is stipulated for each activity and resources required to accomplish those activities.
After the review of the financial and stage gate results, the gaps in each of the sustainability
dimensions were identified and strategies and activities to fill the gap were planned for the next
two years continuing through 2022 to 2024. The sustainability dimensions were;
Sustainability Dimensions.
Business Continuity.
SD1 Business Start Up
SD 2 Profitability
SD 3 Value proposition to farmers
SD 4 Value proposition to market
SD 5 Capital structure
SD6 Governance.
Production
SD1 Improved nutrition
SD 2 Improved genetics
SD 3 Improved herd health management
SD 4 Improved milk quality
SD 5 Setting functional extension services.
Table 3: Sustainability Dimensions
The planned activities under each sustainability dimensions will ensure that gaps are filled with
ultimate aim of improving the score on stage gate tool. The performance indicators will be
monitored on a continual basis during the period. Periodic evaluations will be carried out at the
beginning of the implementation which is the summative evaluation; mid-term evaluation will be
carried out after two and half years while end term evaluation will be carried out after five years.
5.1.1. Business Continuity/ Sustainability
ACTIVITIES TARGET PERSONS IN KEY TIME RESOURCES
CHARGE PARTNER FRAME REQUIRED
(FINANCIAL)
KSHS.
SUSTAINABILITY DIMENSION 1: PROFITABILITY
1. How to increase Milk Volume.
1. Give advances and pay promptly (by 5th of
every month. Processor
General
2. Retain and recruit more new members CG JAN
Manager
3. Pay competitive price per kg 30,000 NARIGP 2023-
BOD 1 Million
4. Open new routes Lts Bank DEC
Extension
5. Farmers trained on improving their Agrovet 2027
Manager
genetics,feeds and mineral supplement Shops.
6. Established more collection centres
2. How to manage Costs
1. Set up monthly budgets BOD CG Jan-2022
2. Rationalize to have manageable staff. General NARIGP to Jan-
Manager 2027
SUSTAINABILITY DIMENSION 2: VALUE PROPOSITION TO MARKET.
1. How to have milk quality in place.
1. Training of transporters & graders Quality Jan 2022 450,000
2. Imposing use of aluminium cans Manager/ Processor to Jan
3. Sticking to S.O.P General NARIGP 2027
4. Milk to be delivered, latest 10.00am. Manager
BOD
2. How to manage seasonal variance
1. Provide affordable feeds Extension Animal Jan-
Manager feed 2022- 450,000
BOD manufactu Dec
rers. 2027
2. Training farmers on feed conservation Extension CG ongoing
3. Feed stocking General NARIGP Aug
Manager Feed 2022-
Companies Dec
. 2027
3. How to manage contract with suppliers
1. Engage company secretary/lawyer on price General CG Jan-2022
negotiations. Manager Processors to Jan-
2. Involve NARIGP in negotiations. BOD 2027
SUSTAINABILITY DIMENSION 3: VALUE PROPOSITION TO FARMERS.
1. How to ensure bonus payment to farmers.
1. Have provision for reserves for bonus General NARIGP Jan-2014 5Million
payments annually from 2014. Manager to Jan
BOD 2027
2. How to increase number of active suppliers
1. Prompt payment, by 5th of every month. 6,000 General CG Jan 1.6 million
2. Engage in aggressive mobilization bi- Farmers Manager Processor 2023-
annually. BOD Local Dec
administrati 2027
on.
3. How to increase the number of suppliers in check-off
1. Set up HUB services; 600 BOD NARIGP Jan- 3 Million
1.1. Agro vet Farmer General Drug 2023-
1.2. A.I /AHA Kshs. 1.2 Manager Companies. Dec
1.3. FSA/Advances million Agrochemic 2027
yearly als
4. How to increase milk volume from the catchment area- Map the current and potential milk volume per route.
1. Open new routes, 2 new BOD CG Jan 2023 10 million
1.1. Kpcherop, routes General Financial to Jan-
1.2. Kaplamai, 3 satellite Manager institutions. 2027
1.3. Kwanza coolers Extension
1.4. Jabali Manager
2. Establish satellite coolers at;
2.1. Tuigoin
2.2. Suwerwa
2.3. Kapsara
2.4. mateket
5. How to put in place/ enhance in-house Business Development Services (BDS)
1. Have service agreement with BDS General NARIGP Jan 2023- 100,000
2. To update the directory of BDS Manager Dec 2027.
BOD
SUSTAINABILITY DIMENSION 4: CAPITAL STRUCTURE.
1. How to reduce debts.
1. Aggressively mobilize for share BOD CG Jan
contribution General 2023
Manager
2. How to increase farmers shareholding
1. Clean share register 1,000 BOD NARIGP Jan 50,000
2. Fast track conversion to public limited General 2023-
3. Deduct kshs.100 per month per farmer. Manager May
2027
3. How to have/ implement investment policy
1. Develop and adopt investment policy BOD CG Jan-
2023
4. How to have/ implement dividend policy
1. Developing and implement dividend BOD NARIGP Jan
policy 2023
SUSTAINABILITY DIMENSION 5: GOVERNANCE.
1. How to ensure transparency in BOD election
1. Follow the memos and articles guidelines. BOD CG Jan 20,000
2. Formalize and structure management General 2023
Manager
How to ensure farmers are empowered to make decision
1. Have/ prepare training manual for farmers Company NARIGP Jan 200,000
2. Ensure regular communication with secretary 2023-
farmers. BOD Dec
2027
How to ensure annual elections take place
1. Have a three year AGM calendar with Company CG Jan
annual election every three years. Secretary 2023
BOD
2. How to put in place/ implement corporate governance charter
1. Develop and implement governance charter BOD CG Jan
2023
2. Adopt and sign BOD code of conduct BOD NARIGP Jan
2023
3. How to ensure that the BOD educational level is balanced
1. File the testimonials and CVs of the BOD Company NARIGP Jan 100,000
at the time of application. secretary 2023
BOD
2. Train BOD every year on leadership and Company NARIGP Jan
governance. secretary 2023
BOD
4. How to have/ implement performance management for the BOD/ Committees.
1. Set performance standards for BOD BOD NARIGP Feb
2023
5. How to comply with national by laws
How to organize/plan for AGMs
1. Follow the memorandum and articles of BOD NARIGP March
Association in calling for meetings. 2023.
2. Have annual calendar of activities and dates
for AGM in advance.
How to ensure independent financial reporting
1. Formalize appointment of internal and BOD CG march
external auditors. shareholders 2023-
Dec
2027
How to ensure annual returns( tax and corporate) are filed
1. Set a policy on annual returns. BOD CG Jan 2023
2. Make all statutory returns every year. BOD
6. How to ensure women and youth are represented in decision making
1. The BOD should have women and youth BOD Company Jan 2023
representative position. secretary
NARIGP
7. How to ensure there is good financial reporting
How to ensure there is good and reliable accounting system
1. Install accounting software/Quick books General .Cherangany Jan 2023 150,000
Manager dairy
BOD
How to ensure that financial reports are produced monthly are reviewed by the BOD
1. Management to ensure all reports are General NARIGP Jan
prepared and presented by first week of the Manager 2023-
month. BOD Dec
2. The accountant to circulate reports prior to 2027
meetings.
8. How to ensure there is Human Resource Policy
How to ensure there is formal recruitment, selection and appointment of staff
1. Develop and implement human resource BOD NARIGP Jan 2023
policy.
2. Advertise open positions.
How to ensure there is filling of staff details and binding contracts with staff
1. Ensuring proper filling and documentation. General NARIGP Jan 2023
Manager
2. Have a safe, lock and key in the office for BOD NARIGP Jan 2023
files.
3. Have appointment letters and contracts for BOD BOD Jan 2023
all staff. General
Manager
9. How to set performance target for the Management.
1. Prepare and implement performance BOD BOD Jan 2023
contact for all staff.
2. All staff to prepare and present annual BOD BOD Jan 2023
work plans to be reviewed every quarter.
10. How to ensure there is finance policy in place
1. Develop and adopt finance policy BOD DFBA Jan 2023
11. How to ensure there is growth strategy
1. Have strategic plan reporting on monthly General NARIGP Jan 2023
meetings. Manager
2. Form Strategic Plan Implementation Team- BOD
SPIT
12. How to ensure there is procurement policy
1. Develop and adopt procurement policy BOD NARIGP Jan 2023
5.1.2. Production Sustainability
RESOURCES
PERSONS IN TIME REQUIRED
ACTIVITIES TARGET KEY PARTNER COMMENTS
CHARGE FRAME (FINANCIAL)
KSHS.
SUSTAINABILITY DIMENSION1: IMPROVED NUTRITION
1. Mapping for 10 stakeholders Sub Committee MOLD November 10,000 -BOD
stakeholders and General Manager MOA 2022 Allowance
undertake training Extension Manager and
needs assessment facilitation
for all the identified
farmers.
2. Develop a feed 1 feed plan Sub Committee Kenya Seed Oct 2022- 10,000
plan- identify feeds 20 acres for hay. General Manager KARI Feb 2023
and farms. 35 farmers ie 5
- Hay production farmers per
-Silage making location.
-Maize stovers Stover all
farmers
3. Periodic review of Quarterly review General Manager MOLD 2022-2027
the feed plan BOD KARI
NARIGP
4. Preparation of Quarterly Extension Team. NARIGP 2022-2027 20,000
training plan. Production sub GOK
committee
5. Stocking of hay 1 store Board Farmers Dec 2022 Build a
from farmers (store) CP Manager GOK 1000,000 store.
6. Identify and profile 30 for 1st year. Extension team NARIGP Nov 2022- 20,000 for 0
model farmers per 4 60 for 2nd Management team GoK 2027 logistics
DMG 100 for 3rd
150 for 4th
7. Facilitate groups to all farmers Board ADC Jan 2023 Will use Purchase
get high quality Extension team KARI Agrovet fodder
seeds for fodder Agrovet KSC budget. seeds.
8. Get partners to co- 5 partners Board. NARIGP. Oct 2022- 10,000
fund the trainings. Management team GOK Dec 2027
Financial
institutions.
Agrochemicals
and feed
companies
SUSTAINABILITY DIMENSION2: IMPROVED MILK QUALITY
1. Have a training Quarterly Board Processors, Nov 2022- 50,000
program on milk Management team. KDB, DTI 2027
quality
2. Sourcing of All farmers and BOD Processor Ongoing- 160,000 Purchase of
aluminium CP Management team KDB 2022 CP cans.
containers and Delaval
check off
3. Training manual on 1 Manual Extension NARIGP, Ongoing 20,000 Staff
quality team. Govt 2022 training and
Transporter Processor farmers.
Clerks KDB
Quality mgr DTI
DMG leaders.
4. Purchasing of milk One Quality personnel, CHERA DAIRY Dec 2022 100,000 Seek
testing equipment General Manager Processor processor
and equipping a KDB support
laboratory
5. Develop and 1 SOP NARIGP Oct 2022 - 2,000
implement SOP and Audit- monthly General Manager KDB 2027
Audit on quality Processor
SUSTAINABILITY DIMENSION 3: IMPROVED GENETICS
1. SEMEN BANK 5 litter semen Sub Committee AI JAN 2023 50,000 Purchase a
tank Management team suppliers- ,WWS, tank and few
CAIS AI straws
2. Increase the number 150 cow 1st year. Extension team. Board Nov 2022- 5,000 Ear tags and
of cows on 300 cow 2nd year Breeders 2027 performance
performance 500 and above record cards.
recording
3. Recruit 2 more 4 AISPs Board Breeders- Jan – June 50,000 Initial salary
inseminator Management ABS,CAIS 2023 before use
, GoK of
commission.
4. Develop and One plan Board Breeders-WWS, Nov 2022 5,000
implement a Management team ABS, GOK
breeding plan
5. Training farmers on All farmers. Extension team Processor Oct 2022 Salaries for
the importance of BOD Breeders extension
AI GoK and
transport.
6. Capture the number All calves Extension team. NARIGP October 0
of calves born from GOK 2022
AI-DIS
7. Strengthen the All farmers Management NARIGP October 0
check off system BOD GoK 2022
8.
SUSTAINABILITY DIMENSION4: ANIMAL HEALTH SERVICES.
1. All farmers Board AHAs Oct 2022- 0
Improve animal health Management GOK Dec 2027. To be done.
services to farmers- Extension team AI
adverts
2. Develop and One plan Board NARIGP Jan 2023- 5,000
implement an Manager team GOK June 2024
Animal Health Plan CG
3. Implement All farmers Board ILRI APR2022 100,000 Buy vaccine
vaccination program Management GOK –Dec 2027 and logistics
4. Partnering with One vet Management GOK Oct 2022 ongoing
Govt Vets
5. Signing of contracts 3 agrovets Agrovet/production Bunda cake Oct 2022 Agrovet
with the Agro vet committee ADC budget
suppliers BOD Pharmaceutical
Manager. comp
SUSTAINABILITY DIMENSION 5: FUNCTIONAL EXTENSION SERVICES AND STRUCTURES
1. Recruit 3 more 8 staff Board Jan 2023 50,000 SALARIES.
Extension Service Manager Banks
Providers CG
Feed
manufacturers
GOK
2. Setting targets for Quarterly CP Manager NARIGP Nov 2022 0 To be done
the extension team Extn Mgr GOK
Processor
3. Constant monitoring Monthly BOD NARIGP Monthly 0
and evaluation of Management
the team GOK.
4. Strategies for youth 30% of BOD Nov 2022- 20,000
and women group registered Management GoK 2027
farmers MFI and Banks
Table 4: Production sustainability dimensions.
RESOURCES
PERSONS IN TIME REQUIRED
ACTIVITIES TARGET KEY PARTNER COMMENTS
CHARGE FRAME (FINANCIAL)
KSHS.
SUSTAINABILITY DIMENSION1: IMPROVED NUTRITION
9. Mapping for 10 stakeholders Sub Committee MOLD November 10,000 -BOD
stakeholders and General Manager MOA 2022 Allowance
undertake training Extension Manager and
needs assessment facilitation
for all the identified
farmers.
10. Develop a feed 1 feed plan Sub Committee KEPHIS Nov2022- 10,000
plan- identify feeds 20 acres for hay. General Manager Kenya Seed Dec 2027
and farms. 35 farmers ie 5 KARI
- Hay production farmers per
-Silage making location.
-Maize stovers Stover all
farmers
11. Periodic review of Quarterly review General Manager MOLD 2022-
the feed plan BOD KARI 2027
KSC
12. Preparation of Quarterly Extension Team. NARIGP 2022- 20,000
training plan. Production sub GOK 2027
committee
13. Stocking of hay 1 store Board Farmers Dec 2022 Build a
from farmers (store) CP Manager GOK 150,000 store.
14. Identify and profile 30 for 1st year. Extension team NARIGP Nov 2022- 20,000 for 0
model farmers per 4 60 for 2nd Management team GoK 2027 logistics
DMG 100 for 3rd
150 for 4th
15. Facilitate groups to all farmers Board ADC Jan 2023 Will use Purchase
get high quality Extension team KARI Agrovet fodder
seeds for fodder Agrovet KSC budget. seeds.
16. Get partners to co- 5 partners Board. NARIGP Oct 2022- 10,000
fund the trainings. Management team GOK Dec 2027
KCC
Financial
institutions.
Agrochemicals
and feed
companies
SUSTAINABILITY DIMENSION2: IMPROVED MILK QUALITY
6. Have a training Quarterly Board Nov 2022- 50,000
program on quality Management team. Processors, 2027
KDB, DTI
7. Sourcing of All farmers and BOD . Ongoing- 160,000 Purchase of
aluminium CP Management team KDB 2022 CP cans.
containers and Delaval
check off
8. Training manual on 1 Manual Extension NARIGP, Jan – June 20,000 Staff
quality team. CG 2023 training and
Transporter Processor farmers.
Clerks KDB
Quality mgr DTI
DMG leaders.
9. Purchasing of milk One Quality personnel, NARIGP Dec 2022 100,000 Seek
testing equipment General Manager Processor processor
and equipping a KDB support
laboratory
10. Develop and 1 SOP NARIGP Oct 2022 – 2,000
implement SOP and Audit- monthly General Manager KDB 2027Dec
Audit on quality Processor
SUSTAINABILITY DIMENSION 3: IMPROVED GENETICS
9. SEMEN BANK 5 litter semen Sub Committee AI suppliers- March 50,000 Purchase a
tank Management team ABS,WWS,CAIS 2022 tank and few
AI straws
10. Increase the number 150 cow 1st year. Extension team. Board Nov 2022- 5,000 Ear tags and
of cows on 300 cow 2nd year Breeders 2027 performance
performance 500 and above NARIGP record cards.
recording
11. Recruit 2 more 4 AISPs Board Breeders- Jan – June 50,000 Initial salary
inseminator Management ABS,CAIS 2022 before use
NARIGP, GoK of
commission.
12. Develop and One plan Board Breeders-WWS, Nov 2022 5,000
implement a Management team ABS, CG, GOK
breeding plan
13. Training farmers on All farmers. Extension team Processor Oct 2022 Salaries for
the importance of BOD Breeders extension
AI NARIGP and
GoK transport.
14. Capture the number All calves Extension team. CG October 0
of calves born from GOK 2022
AI-DIS
15. Strengthen the All farmers Management NARIGP October 0
check off system BOD GoK 2022
The Key Result Areas were reviewed based on the outputs or deliverables that are desired in the
next three years starting from January 2019to December 2021. The reviewed Key Result Areas
(KRA) were:
These outputs will ensure that all the resources are mobilized in an equitable manner for the
growth goal to be achieved at the end of the five years. The performance indicators will be
monitored during the period. Periodic evaluations will be carried out at the beginning of the
implementation which is the summative evaluation; mid-term evaluation will be carried out after
two and half years while end term evaluation will be carried out after five years.
7.5. Key Result Area 4: Offer Value Added Products and Alternative Streams
of Income.
ACTIVITIES TARGET PERSONS KEY PARTNER TIME RESOURCES
IN CHARGE FRAME REQUIRED
(FINANCIAL)
KSHS.
1. Introduce 1 Board Commercial March 2023 1,000,000
farmer’s Manager Bank initial
financial investment
services (FSA).
7.6. Key Result Area 5: Strengthen Operation (Board and Management) and
structures.
ACTIVITIES TARGET PERSONS IN KEY PARTNER TIME RESOURCES
CHARGE FRAME REQUIRED
(FINANCIAL)
KSHS.
1. Insure all the Annually BOD Insurance May, 500,000/-
assets including Manager Company 2023
cash on transit.
The plan should be cascaded to all key person responsible (Board and the management) so that
everyone knows what they are expected to do.
Effective implementation is facilitated through action planning. An action plan indicates what
will be done, by whom, when and with what expected results. The action plan provides a link
between strategy formulation and action. It is also a tool for monitoring and evaluation. The
action plan for Cherangany Dairy is presented in Strategic Action Plan Matrix (Appendix II).
The annual work plans are an important tool in operationalizing the strategic plan. They form the
basis upon which the budget and the performance contracts are developed. Ideally, these work
plans should be completed before developing the budget. For purposes of this Strategic Plan,
work plans shall be completed before developing the budget. These work plans also directly link
to the annual performance contract.
5.5 Organization Structure
Effective implementation of a Strategic Plan requires an appropriate organization structure in
place. To support implementation of this Strategic Plan, the appropriate organization structure
will be put in place. The organization will make necessary structural reviews to meet the
changing demands of implementing this Strategic Plan.
CHAPTER SEVEN: MONITORING, EVALUATION AND CONTROL
7.1 Introduction
Continuous monitoring and evaluation is essential for successful implementation of a strategic
plan. Performance monitoring and evaluation shall be the responsibility of those who are most
closely involved in the implementation of the annual plans. In this respect, the executive board
and the management will carry out continuous performance self-assessment. They will be
expected to have the capacity, and will be given the responsibility, to undertake performance
measurement and reporting.
The following methodology shall be used for performance monitoring and evaluation:
Are key result areas and objectives being achieved or not? If they are, then
acknowledging, reward and communicate the progress. If not, then consider the following
other issues.
Will the objectives be achieved according to the timelines specified in the plan? If not,
then why?
Should the deadlines for completion be changed (be careful about making these changes
-- know why efforts are behind schedule before times are changed)?
Do personnel have adequate resources (money, equipment, facilities, training, etc.) to
achieve the objectives?
Are the strategies and objectives still realistic?
Should priorities be changed to put more focus on achieving the objectives?
Should the objectives and strategies be changed (be careful about making these changes
-- know why efforts are not achieving the goals before changing the goals)?
What can be learned from monitoring in order to improve future planning activities and
also to improve future monitoring efforts?
The manager shall prepare progress reports on monthly basis to the executive board of
directors.
The manager shall then prepare and submit consolidated report on Strategic Plan
Implementation Progress Report (SPIPR) to the Board every Quarter.
Strategic Plan Implementation Teams shall present half –year and full year progress
report during Strategy Review meetings.
The role of the Board in monitoring the strategic plan will be to ensure establishment of
performance appraisal as well as appraisal of individual staff members.
Cherangany Dairy board consists of eleven members, three executive board members who are
composed of the chairman, treasurer and secretary and the manager. .
The full Board meets at least four times a year. The board has access to timely information from
the manger so that they can maintain full and effective control over strategic, financial,
operational and compliance issues. The Board has delegated authority for conduct of day-to-day
business to the manager.
Corporate Governance is the process and structure used to direct and manage affairs of the
organization with the ultimate objective of realizing stakeholders’ long-term value. The directors
are responsible for the corporate governance practices of the organization. This statement sets
out the main practices in operation during the years under review, unless otherwise indicated.
The organization is committed to business integrity and professionalism in all its activities. As
part of this commitment, the Board fully supports issues articulated in the strategic plan so as to
bring the level of governance in line with national trends.
Cherangany Dairy recognizes the need to conduct Business with integrity and in accordance with
highest standard of governance practices. The board that is put in place determines the
organization’s policy and strategy, monitors the attainment of the organization key result areas
and ensures that the organization meets its obligations for members and other stakeholders. The
board members are also responsible for overseeing the organization’s internal control system that
is designed to safeguard the organization’s assets and to ensure reliability of the financial
information used within the organization.
1. The Board of Directors determines the organization’s vision, mission and core values,
provides strategic direction to the organization and is responsible for the approval of
strategic plans and the implementation of values in support thereof
2. Approves the annual business plan and budget proposed by management
3. Retains full and effective control over the organization and monitors management with
regard to the implementation of the approved annual budget and business plan
4. Appoints the manager, who reports to the Board and ensures that succession is planned
5. Approves the organization’s financial statements, interim reports and preliminary reports,
and returns required by the regulations, and is responsible for the integrity and reasonable
presentation thereof
6. Assesses the viability of the organization on a going concern basis
7. Determines the organization’s communication policy.
8. Determines directors selection, orientation and evaluation.
9. Ensures that the organization has appropriate risk management, internal control and
regulatory compliance procedures in place and that it communicates adequately with
members and stakeholders
10. Defines level of delegation in respect of specific matters, with required authority to
directors and management
11. Monitors non-financial aspect pertaining to the business of the organization.
12. Consider and, if appropriate, declares the payment of dividends to members.
13. Regularly evaluates its own performance and effectiveness.
The Board and its committees are supplied with full and timely information, which enable them
to discharge their responsibilities. All directors have access to the organization secretary and to
independent professional advice in appropriate circumstances at the organization’s expense.
8.4 Role of the Executive Management.
The Board charges the Executive Management with the authority to run the organization. The
Manager is given authority to; lead, direct, develop and manage all the activities of Cherangany
Dairy. These duties include strategic management, financial management, business development
and management, relationship management, supervision and management of staff.
The executive management has the responsibility of ensuring that service delivery is aligned so
as to deliver value to the members.
The management recognizes that managing risk to ensure optimal mix and return is an integral
part of achieving Cherangany Dairy’s goals. They need to put in place procedures for setting
and implementing objectives, measuring performance against objectives and implementing
corrective activities to ensure that objectives are achieved.
The Executive Management has collective responsibility for the organization’s system of internal
control and for reviewing their effectiveness. They have the responsibility for establishing and
implementing appropriate system and controls in the Business of the organization and providing
assurance to the directors that they have done so. This ensures that the assets are safeguarded,
transactions are appropriately authorized and recorded properly and that material errors and
irregularities are either prevented or detected within a reasonable period of time. In reviewing
the effectiveness of the system of internal control and risk management, the executive
management takes into account the results of the work carried out to audit and review activities
of the organization. They have to keep on reviewing the organization’s system of internal
control and satisfy that the system is effective.
The conduct of the organization’s business is being developed to be driven within a process
framework underpinned by defined processes, objectives policy statements, written procedures
and control guidelines the organization is pursuing. The organization has established
management structure with clearly defined roles, responsibilities and reporting lines.
The Business performance of the Organization is reported regularly to its Management and the
Board. Performance trends, forecasts, as well as actual performance against budget and prior
periods are closely monitored. Financial information is prepared using appropriate accounting
policies that are applied consistently. Operational procedures and controls have been established
to facilitate complete, accurate and timely processing of transactions and the safeguarding of
assets. The controls include, segregating of duties, the regular reconciliation of accounts and
valuation of assets.
The Manager is the overall in charge of the plant. The Manager reports directly to the Board of
Directors. The implementation and full realization of this strategic plan rests squarely with the
Manager.
The manager will lead, direct, develop and manage all the activities of the plant, with particular
emphasis on enhancing the organization’s overall performance. These specific duties include
strategic management, business development and management, relationship management,
supervision and management of staff.
CHAPTER NINE: CONCLUSION.
The success of this Strategic Plan and indeed the success of Cherangany Dairy during the
planning and implementation period and beyond calls for concerted effort and goodwill by all
concerned parties and equal utilization of material, financial and human resources
APPENDIXES
Name Position.
Executive Board
1. Moses Kiptanui Chairman
2. Samwel biiy Secretary
3. Dennis Bett Treasurer
Other Board Members
4. Joseph Bartenga Director
5. Mary kiptoo Director
6. Edwin Tum Director
7. Musa Kiplagat Director
8. Henry kithunguri Director
9. Esther Mwaura Director
Staff
10. Zenah Biwott Manager
Other Stakeholders
1.
2.
Print paper bags and calendars with dairy CP Manager Printing firms Jan 2023 Paper bags printed and
message distributed
Calendars sold
1. Route the catchment area and allocate a CP Manager Extension team March 2023 Increase in Milk volumes
CESP/Clerk to be in charge of a Location/Route BOD Increase in no of Active
to mobilize the potential milk from the Extension suppliers
location/Route Manager
2. Set daily milk targets to directors in their
Extension Officer
respective locations
Establish Collection centers BOD Shareholders May 2023 No of collection centres
Manager Transporters established- 7
Increase in volume of milk
Suppliers of Milk handled
testing equipment Improvement in milk
quality and reduction in
milk rejection
Training of Milk Clerks and Graders BOD Processor July No of trainings conducted
Manager NARIGP 2023(Train Improvements in milk
Quality KDB annually) handling
Controller Reduction in milk rejection
and variance
Develop and adopt quality policy BOD NARIGP July 2023 Policy document in place
Manager KDB Implementation of policy
Quality
Controller
Establish farmers and DMG reward system BOD NARIGP Dec 2023 No Award categories
Manager KDB No. Of Farmers/DMGs
awarded
Improve Local breeds and promote use of AI BOD EADD Jan 2023| Increase in Milk Volume
Manager AISPs | Increase in number of AI’s
Farmers Improved Breeds
Semen Suppliers
Offer farmers cans on check off Manger Agro vet stores Jan 2013 No of cans purchased
Delaval
KDB
Undertake Youth Sports activities (Football, BOD Ministry of Youth July 2023 No. Of sports activities
Athletics and Volleyball etc) Manager and Sports organized
Local Admin Increase& active
participation in no of youth
(Chiefs) in dairy business
Adopt Check-off ; Share deductions BOD NARIGP March 2023 Increase in Share
Manager Members contribution
Accountant
Issue share certificate to fully paid up members BOD NARIGP Dec 2022 No of Certificates awarded
Manager
Accountant
Take members for Exchange visits BOD NARIGP May 2023 Members taken for
Exchange and exposure
visits
Recruit Extension Department: Extension BOD NARIGP March 2023 No of staff recruited
Manager, CESPs, AISPs AND AHAs Manager Ministry of
Livestock
Development
Conduct staff trainings BOD Processor June 2023 Number of Staff trainings
and number of Staff
Manager Dairy Board trained
Conduct BOD Trainings BOD NARIGP June 2023 Number Board trainings
Manager GOK and number of directors
trained
Organize Farmer Field Days Manager GOK March 2023 No of field days
Extension Processor No. of Participants
Manager Exhibitors
EADD
rganize Farmer Exchange Visits Manager NARIGP Jan 2023 No of Exchange visits
Extension GOK No of participants
Manager Processor
Partner with private Vets Manager Private vets Jan 2023 Improved animal health
Extension Ministry of No of farmers served
Manager Livestock
KEY RESULT AREA 4: Offer Value Added Products and Services and Alternative Streams of Income
Establishment of FSA BOD June 2019 FSA Established
Manager Banks No of farmers using the
NARIGP FSA
Open up a merchandise shop within the chilling Manager NARIGP Dec 2022 Shop opened
plant compound BOD Cooperativel No of farmers purchasing
Banks goods from shop
Set up Agro Vet Stores in Every Location BOD Input Suppliers May2023 No of Agro vet stores
Manager NARIGP opened
No of farmers using Agro
vet stores
Strengthen Check off system Manager BDS providers Jan 2023 No of services on check off
BOD No of farmers using check
off
Purchase Tanker BOD cooperative Banks Dec 2022 Tanker not purchased
Manager
Build Reserves for Advance Payments Manager Cooperative Jan 2013 Increase in reserves
Accountant Banks
KEY RESULT AREA 5: Strengthen Operations (Board and Management) and Structures
Insure all the assets of the group BOD Insurance Jan 2013 Assets insured
Manager/ companies Staff insured
Accountant
Have annual training budget for staff BOD NARIGP Jan 2023 Staff annual trainings
Manager Consultants No of staff trained
Build Database for all Members and Shareholders Manager Farmers Jan 2023 Fully updated database
Register the group as a legal entity BOD Registrar of Jan 2013 Group registered as a legal
Manager Companies entity
Conduct regular elections BOD Shareholders March-april New Board elected and
2023 registered
Conduct after 3 months BOD meetings BOD NARIGP Jan 2022 3 times board meetings
Manager yearly
Establish relationship/MOU with cooperative Manager NARIGP March 2023 Access to loans
banks
Improve customer relations and train staff on Manager NARIGP Dec 2023 Customer care desk in
customer care Consultants place
Suggestion box
Repair of the Chilling Plant Manager NARIGP March 2020 Chilling Plant fully
Delaval Dairy operational
Systems
Purchase and Installation of the Dairy Manager NARIGP February 2020 Software installed
Management Software AMTECH
Review and Document current Finance Policy BOD NARIGP Feb 2023 Finance policy reviewed
Train Board on Leadership and Governance and BOD NARIGP OCT 2023 No of trainings
Financial Management
Manager Consultant No of Board members
trained
Conduct Monthly staff meetings Manager NARIGP Jan 2023 No of staff meetings
Conduct staff performance review Manager NARIGP Dec 2023 Staff targets set
BOD Annual appraisal for all
staff
Carry out Board and individual director BOD Consultants Dec 2023 Evaluation conducted
performance evaluation NARIGP No of directors evaluated
Hold a Chairman’s day Chairman Members March 2023 Date clearly set on the
BOD calendar and
communicated
No of farmers attended to
Organize and participate in CSR activities BOD Shareholders Sept2023 No of CSR activities
Manager Stakeholders Activities identified and
budget allocated
Partner with Commercial banks for soft loans Manager Cooperative July 2023 MOU Signed
BOD banks Access to loans
NARIGP
APPENDIX III: MONITORING, EVALUATION, AND REPORTING PLAN.
The following aspects will be monitored using the matrix shown below:
Key Result Area/ Monitoring/ Purpose Method Justificatio Success Timing Responsibility Reporting
Sustainability Evaluation n Measure Mechanism
Dimension. Activity
Key Result Areas
1 Increase milk volume
and quality.
2 Increase membership
and Shareholding
3 Improve training and
extension services
4 Offer value added
products and
alternative streams of
income.
5 Strengthen
operations and
structure (Board and
Management).
6 Engage new
Partners.
Sustainability Dimensions
Business sustainability dimensions
7 Business start up
8 Profitability
9 Value proposition to
farmers
10 Value proposition to
the market
11 Capital structure
12 Governance
Production sustainability dimensions
13 Improved nutrition
14 Improved genetics
15 Improved herd
health management
16 Improved milk quality
17 Functional extension
services.
Table 13: Monitoring, Reporting and Evaluation Plan
APPENDIX IV: STRATEGIC PLAN IMPLEMENTATION TEAM
(SPIT).
The Strategic Plan Implementation Team (SPIT) headed by the Manager will ensure that
the organization policies, rules and regulations, budgets, plans, and statutory
requirements are adhered to by the team members in implementing the plan.
Name Position.
Executive Board
1. Moses Kiptanui Chairman
2. Samuel Biy Secretary
3. Dennis Bett Treasurer
Table 14: Strategic Plan Implementation Team
APPENDIX V: BUDGET.
The strategic plan will be implemented over the next five years. This requires commitment of resources. It is imperative that the
financial requirements of the Strategic Plan be based on the key result areas to be achieved and the requisite activities and sub
activities under each. The financial budget of this Strategic Plan provides the fund requirements on the basis of each of the Key
Result Area and sustainability dimension to be achieved.
Projected
2012 2013 2014 2016 2017 Total
Sh.000 Sh. 000 Sh 000 Sh 000 Sh. 000 Sh 000
KEY RESULT AREAS.
Key Result Area1: Increase milk volume and quality
Run advertisements in local radio stations 70,000 70,000 70,000 70,000 70,000
Print and distribute Posters and Flyers in key market
centers 80,000 80,000 80,000 80,000 80,000
Organize Farmer meetings at Location Level 70,000 70,000 70,000 70,000 70,000
Route the catchment area 220,000 220,000 110,00 - -
Print Paper bags 20,000 20,000 20,000 20,000 20,000
Print Cherangany Dairy Calendars 30,000 30,000 30,000 30,000 30,000
Establish Collection centers 320,000 320,000 320,000 160,000 - 1,
Training of Milk Clerks and Graders 20,000 20,000 20,000 20,000 20,000
Develop and adopt quality policy 15,000 - - - -
Establish Mini-Laboratory - 500,000 - - -
Establish farmers and DMG reward system 50,000 50,000 50,000 50,000 50,000
3,500,00
Establish Satellite coolers 3,500,000 - - 0 - 7,
Key Result Area2: Increase membership and Shareholding.
Organize Member and Share drive 100,000 100,000 100,000 100,000 100,000
Undertake Youth Sports activities 100,000 100,000 100,000 100,000 100,000
Issue share certificate to fully paid up share holders 30,000 30,000 30,000 30,000 30,000
Key Result Area3: Improve Training and Extension Services.
Set up model farms in every location 400,000 400,000 400,000 400,000 400,000 2,
Carry out Farmer Field days 175,000 175,000 175,000 175,000 175,000
Carry out Exchange visits 130,000 130,000 130,000 130,000 130,000
Conduct Staff trainings twice a year 100,000 100,000 100,000 100,000 100,000
Key Result Area 4: Offer value added products and alternative streams of income.
Establish FSA 1,000,000 - - - - 1,
Open up a merchandise shop 3,000,00
- - - 0 - 3,
Set up a feed Mill. - 2,000,000 1,000,000 - - 3,
Establish Agro vets 1,000,000 1,000,000 1,000,000 500,000 - 3,
Strengthen Check off: meetings with BDS providers 20,000 20,000 20,000 20,000 20,000
Purchase tanker - - 6,000,000 - - 6,
Establish Village Bulls 120,000 120,000 120,000 60,000 -
Key Result Area 5: Strengthen operation and structure (board and the management)
Insurance 100,000 100,000 100,000 100,000 100,000
Register the group as a public limited company 100,000 - - - -
Repair of the chilling plant 35,000 - - - -
Purchase and installation of dairy management
software 350,000 - - - -
Board trainings 100,000 100,000 100,000 100,000 100,000
Conduct monthly BOD meetings 180,000 180,000 180,000 180,000 180,000
Construction of office premises - 2,000,000 - - - 2,
Review of electoral zones 100,000 - - - -
Carry out Board and Individual Director performance
evaluation 50,000 50,000 50,000 50,000 50,000
Key Result Area6: Engage new partners
Undertake Stakeholders Meetings 30,000 30,000 30,000 30,000 30,000
Engage in CSR activities 100,000 100,000 100,000 100,000 100,000
9,175,00 1,955,00
Grand Total 8,715,000 8,115,000 10,395,000 0 0 38,
SUSTAINABILITY DIMENSIONS
Production sustainability dimensions
Improved Nutrition
Improved genetics
Improved herd health
management
Profitability
Capital structure
Governance
CG -County Government
MOA-Ministry of Agriculture
ADC-Agriculture Development
MFI-Microfinances instute