Consumer Awareness and Rights

Consumer Awareness: A simple definition of consumer awareness is the act of

ensuring that the buyer or customers are aware of the information on products, goods,
services, and consumer rights. It’s crucial for consumers to be informed so that they can
choose wisely and at the appropriate moment. Consumer awareness and rights will be
thoroughly covered in this essay.

People pay a set amount for products and services to satiate their endless demands.
But what should one do if the items and services they have purchased turn out to be of
poor quality, overpriced, of inadequate number, etc ? Instead of feeling satisfied in
these circumstances, the customers frequently feel defrauded by the vendors who
provided the goods and services. Consumer awareness is key in this situation.

Consumer Awareness Meaning

Consumer awareness is a way to show that the buyer or purchaser is aware of the
details and information regarding goods, services, administrations, and buyer rights. In
order for buyers to make the finest choice and the optimal decision, it is crucial that they
are informed of their options and aware of the consumers. Consumers reserve the right
to well-being, the right to data or knowledge, and the choice.

Consumer Awareness in India- Need

Consumer awareness regarding product price and quality is important and should not
be disregarded. In the age of globalization , technological development, the introduction
of high-end devices into the market, and aggressive marketing tactics have not only
 provided customers a variety of options but also shielded them from the multitude of
issues brought on by such rapid change.

The need to inform and encourage consumers to pay attention to product quality as well
as potential service problems in the expanding field of public utilities is important and
becoming more and more necessary.

In simple words, the consumer needs to be informed about his rights. He ought to be
knowledgeable enough to be able to defend himself against any wrongdoing on the part
of the trader. It is necessary to offer consumers trustworthy and comprehensive
information that they can obtain quickly and affordably in order to assist them in being in
this situation. The Consumer Protection Act is an attempt by the Government of India
and the State Government to establish a dispute resolution process in light of these
problems. In addition, there is still more to be done in the way of raising awareness.
Anywhere there is a need, a viable solution should be given. This develops more
importance in rural areas.

Consumer Awareness and Rights- Stages

Consumer awareness is a key factor in determining whether a product succeeds or

fails. There is a good probability that the sales of such products will increase if the
consumer is aware of the products and can make educated judgments. A potential
customer’s awareness progresses through five stages:

1. Unaware consumer: A consumer who has no idea that there is an issue and, as a
result, has no idea what the remedy is.
2. Problem aware: A customer who is aware of their problems but is unaware of the
solutions.
3. Knowledge of the remedy: The customer is aware of the issue. He is aware that there
are options, but he has not yet chosen one and is unaware of the product.
4. Product Aware: A customer who is aware of the products or services but is unsure
whether they will be able to solve their problems with them. In such circumstances, the
merchant must address objections.
5. Fully informed: Lastly, the buyer who is well-informed about your goods is about to
make a purchase but requires one last prod.
Consumer Awareness and Rights Project Class 10 PDF

Consumer Awareness is an act of making sure the buyer or consumer is aware of the
information about products, goods, services, and consumers’ rights. Consumer
awareness is important so that buyers can take the right decision and make the right
choice. The consumer awareness project PDF is given below o download for future
reference.

Consumer Awareness and Rights Project for Class 10

In order to protect the interests of Indian consumers, the Indian Parliament approved
the Consumer Protection Act in 1986. According to our economics, a supply that is
reliable and consistent along with the ideal amount of demand can promote economic
growth. This act was then introduced to protect the buyers from any abuse or
exploitation.

Consumer Awareness and Rights Types

Below we will discuss six different types of consumer rights in brief

Consumer Awareness- Right to Information

The buyer has the choice of learning more about the specifications, quantity, strength,
cost, and quality of the goods or services. Before making a selection, the buyer should
ostensibly get all the information available regarding the good or service. This will
enable him to make very informed and deliberate decisions and, in addition, prevent him
from falling victim to high-pressure selling techniques. The right to data is used to
defend consumers against cunning promotions, deceptive packaging and markings,
exorbitant prices, etc.

Consumer Awareness- Right to Choose

This privilege grants access to a wide range of goods and services at exorbitant prices.
The goods and services offered in a monopolistic market should be of the highest
calibre and value.

The customer should reserve the right to the full range of choices, substitutions, and
alternatives, and the seller should refrain from using coercive tactics to view the goods.
This privilege necessitates unrestricted market competition. The choice of a product
from the market should be left up to the buyer.

Consumer Awareness- Right to be Heard

If there is no proper authority to take client concerns into account, the other rights are
useless. If a customer is dissatisfied with the goods or service, they have the option of
filing a complaint, which must be resolved within a certain amount of time. For instance,
if a customer buys an electronic item and it starts to malfunction, they have the right to
make the appropriate decision and return or replace it.

Consumer Awareness- Right to Seek Redressal

This offers buyers the authority to resolve any disputes, grievances, and claims they
may have against sellers for engaging in unfair trade techniques, double-dealing, or
other forms of exploitation. In the event that the item’s nature is compromised, the buyer
has the right to inspect. Under the Consumer Protection Act, buyers must submit written
objections.

Consumer Awareness- Right to Customer Education

A consumer should be aware of the rights and obligations the law has granted him in
relation to advertising and marketing tactics. This is a crucial right since it establishes
fair exchange and business practices as a client is aware of his freedoms and rights.
The consumer is in a position to learn about his privileges and rights as a buyer and has
the power to do so.

Consumer Awareness- Right to Safety

It is important to protect this fundamental right against the promotion of goods and
services that endanger life and property. The use or consumption of subpar goods and
services can seriously compromise the security and well-being of the consumer. They
reserve the option of offering high quality and reliable goods to pique customers’
curiosity. For instance, stale food goods can impact consumers’ welfare; low-quality
cosmetic care products might result in comparable damages; residential products like
LPG cylinders, if not fixed as intended, can cause significant harm to life and property.

Consumer Awareness Project Class 10

The most significant and effective consumer awareness programmer, Jago Grahak
Jago, has successfully addressed consumer complaints while protecting customers
from unethical marketing activities. The Department of Consumer Affairs, a division of
the Ministry of Consumer and Public Distributions, launched the Jago Grahak Jago
campaign in 2005.
 The slogan “Jago Grahak Jago,” which translates to “wake up consumers,” is being
used in practically every home. To raise consumer awareness, the Indian government
employed a variety of media. The government uses the channels listed below to
achieve the goals of the “Jago Grahak Jago” awareness programmer.

 Advertisements
 Video campaigns
 Newspapers
 Posters
Consumer Awareness & Rights Project Conclusion

Finally, it can be said that consumer awareness refers to being aware of one’s
knowledge of various consumer production laws, improved techniques, and consumer
rights, such as the right to protection of one’s health and safety from goods and services
that consumers purchase and the right to information about the cost, quality, quantity,
potency, and standard of goods.