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    Principles of Marketing Summative Q1

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    Leinel Macutay Malazzab
    Noted: JULIE ANN A. BERNALES JOHN PAUL C. GARCIA Subject Teacher District Supervisor

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    Principles of Marketing Summative Q1

    Uploaded by

    Leinel Macutay Malazzab
    44 views3 pages
    Noted: JULIE ANN A. BERNALES JOHN PAUL C. GARCIA Subject Teacher District Supervisor

    Copyright

    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Noted: JULIE ANN A. BERNALES JOHN PAUL C. GARCIA Subject Teacher District Supervisor

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views3 pages

    Principles of Marketing Summative Q1

    Uploaded by

    Leinel Macutay Malazzab
    Noted: JULIE ANN A. BERNALES JOHN PAUL C. GARCIA Subject Teacher District Supervisor

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Republic of the Philippines

    Department of Education
    Region II – Cagayan Valley
    Schools Division of Cagayan
    Aparri West District
    APARRI WEST NATIONAL HIGH SCHOOL
    Bulala Norte, Aparri, Cagayan

    QUARTER 1 SUMMATIVE ASSESSMENT IN PRINCIPLES OF MARKETING


    GRADE 12 DIAMOND

    Name: ________________________________ Date: _______________ Score: ________


    (WRITTEN WORK)
    DIRECTIONS: Caselet. Analyze the passage to answer the questions below. Use a clean
    sheet of paper to answer.

    SuperSave Store is the largest store in the locality. There is a placard posted on the
    entrance to welcome and help customers and even offer coffee and to provide carry out to
    customers’ car and umbrellas in case of rain. The store has organic vegetable salad bar
    and indicates when the products arrived. They also operate child care center to cater
    parents whose children are with them during grocery time. The store rewards its
    customers through loyalty programs, special discounts and other rewards. They also give
    credits to customers who can discover anything wrong in the store like dented cans or bad
    vegetables. Because of this strategy, everything went smoothly and done to exceed
    customers’ expectation. SuperSave Store wins’ customer’s heart because of its
    performance of exceeding customer’s expectation.

    1. How do you describe SuperSave Store?

    2. What is Value Proposition? How to deliver high customer value?

    3. How does SuperSave Store satisfy or delight its customers?

    4. How does customer value analysis help the store to offer better than their competitors?
    Republic of the Philippines
    Department of Education
    Region II – Cagayan Valley
    Schools Division of Cagayan
    Aparri West District
    APARRI WEST NATIONAL HIGH SCHOOL
    Bulala Norte, Aparri, Cagayan

    (PERFORMANCE AND PRODUCT-BASED TASK)


    Directions: Image Analysis. Analyze the image to answer the question below. Write your
    answer on the space provided.

    1. Do you believe that a customer is king or queen? Why or why not?

    2. What are the customer’s rights? Describe each right. Cite a legal basis for your answer.

    Scoring Rubric
    Republic of the Philippines
    Department of Education
    Region II – Cagayan Valley
    Schools Division of Cagayan
    Aparri West District
    APARRI WEST NATIONAL HIGH SCHOOL
    Bulala Norte, Aparri, Cagayan

    Prepared by: Checked and Approved:

    LEINEL M. MALAZZAB EVELYN. RAPACON


    Subject Teacher School Principal

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