B102 Organisational Behaviour OB06: Cloudy Visions

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B102 Organisational Behaviour

OB06: Cloudy Visions


Learning Outcomes

• Discuss how perception influences attitude.

• Examine common biases and errors in making


people/perceptual judgments.

• Propose strategies to minimise errors in perception


and attribution.
Reason for this Problem
Working with People to Get Things Done

Managing Individuals - Job Performance, Satisfaction and Involvement

Managing Interpersonal Processes - Interaction With & Influence Over Others

Judgments and Decisions


Perception For the Workplace:

Enables you to :-
Immediate Benefit: •Address and check any perceptual errors you may have
which will help strengthen your relationship with your peers
and bosses.
•Understanding and addressing •Develop strategies to handle being on the receiving end
perceptual errors allows everyone to of perceptual errors.
have a more harmonious learning •Appreciate that learning (about others and self) is a
environment. continuous and lifelong process
•Develop respect for self and others, and through
understanding perceptual errors, preserve harmony in
school and at the workplace.
Problem Analysis
Anil’s team has not performed up to expectation and he needs to cut three
members by the end of the day
Fanny’s Team Eric’s Team Bavani’s Team

Each Team Leader has their perceptions about the following:

Danial Hafiz Charlie Guang Ming

Advise Anil on:

The errors in opinion that each of The strategies that can be used to What he needs to do to help his
his team leaders has committed overcome these errors team leaders overcome these errors.
Perception

The process of receiving


information about and making
sense of the world around us:

 deciding which information


to notice

 how to categorise this


information

 how to interpret information


within our existing
knowledge framework
Perceptual Errors
Type of Brief Definition
Perceptual Error
Stereotype The process of assigning traits to people based on their
membership in a social category.
Horn Effect The extension of one particular negative trait to influence the
total judgment of that person.
Recency Effect A perceptual error in which the most recent information
dominates one's perception of others.
Similar-to-me Effect The perceiver tends to give more favourable evaluations to
people who are similar to themselves in terms of background
or attitudes.
Self-serving Bias A perceptual error whereby people tend to attribute their
favourable outcomes to internal factors and their failures to
external factors.
Fundamental The tendency to see the person rather than the situation as the
Attribution Error main cause of that person’s behaviour.
Application: Eric
 Evidence:
 Eric claims his team did everything they were supposed to and it is
not their fault that there have been delays.
 Last year, all the tests were done on time because of his team’s
hard work in sourcing the animals, getting them ready and
administering the drugs.
 This year, Animal Farm Pte Ltd gave poor quality animals that died
easily and the cleaning team disposed some of the animals
before Fanny’s team could study the effects of the new drug.
 Anil recalls asking Eric about the sick animals and was told there
would be no impact on the tests.

 Perceptual Error: Self-Serving Bias


Application: Eric
 Solution:
 Anil and Eric should set in place clear procedures for the
procurement of the animals in terms of their health and quality in
addition to acceptable prices.
 There should be clear procedures about what should happen to
the animals after they have been administered the drugs.
 There should also be a process by which Eric’s team takes
responsibility for the animals from the time they order the animals
from the vendors until Fanny’s team is able to study them.
 Anil and Eric should assess Eric’s team on their objective
contributions to the team.
Application:
Fanny (Danial)
 Evidence:
 Fanny expressed her opinion that an old man like Danial is out of
place in the new laboratory and cannot keep up with the
modern technology.
 Annie said that she needed to show Danial how to use the same
piece of equipment at least five times.
 Danial is only 52 years old.

 Perceptual Error: Stereotype


Application:
Fanny (Danial)
 Solution:
 Fanny should investigate to see if Annie is teaching Danial the
same thing every time, or different aspects of the machine each
time.
 Fanny could also observe Annie as she teaches Danial to see if
the issue is due to Annie’s ability to teach or Danial’s ability to
learn how to operate the machine.
 Fanny and Eric should assess Danial based on his objective
contributions to the team as he may have contributed in other
ways.
 Both Fanny and Eric should ignore Danial’s age in assessing his
performance on the team.
Application:
Fanny (Guang Ming)
 Evidence:
 Anil observed that Guang Ming had not done much in the past 2
years.
 Fanny defended Guang Ming’s performance based on the last 3
months, but had difficulty remembering what he had achieved
previously.

 Perceptual Error: Recency Effect


Application:
Fanny (Guang Ming)
 Solution:
 Fanny should develop an objective set of goals for Guang Ming
to achieve at the beginning of the project.
 She should follow up with Guang Ming on a regular basis (every
month or every 3-6 months) to check on his progress.
 Fanny should maintain detailed records of Guang Ming’s past
achievements over the course of the project and use the records
to assess his performance, rather than relying solely on her
memory to assess his performance.
Application:
Eric (Charlie)
 Evidence:
 Eric thinks that Charlie has a poor work attitude , no interest in
work and does not contribute to the project because he comes
to work late and always needs to leave work on time.
 Charlie has confided in Anil that he is a single parent who is
caring for his cancer-stricken, terminally-ill son.
 Bavani highlighted that Charlie had done helpful research on
drugs currently in the market and has good connections with the
industry.

 Perceptual Error:
 Fundamental Attribution Error
 Horn Effect
Horn Effect does not take into account external factors at all in
judging someone; Fundamental Attribution Error takes into account
both internal and external factors, but the perceiver ignores external
factors in his judgement.
Application:
Eric (Charlie)
 Solution:
 Fundamental Attribution Error
 Anil could share with the team about Charlie’s situation with his
terminally-ill child.
 Anil could ask Eric to cite other evidences to prove his claim
about Charlie. E.g. Is Charlie always late for other activities? Is
Charlie the only one who is late for work?

 Horn Effect
 Eric should assess Charlie based on his performance on the job
based on the goals that Bavani has set for him instead of based
on when he arrives for and leaves work.
 Eric should ask to see Charlie’s performance record and draw
his conclusion from review of all the information collectively.
Application: Bavani (Hafiz)
 Evidence:
 Bavani wants to keep Hafiz because he reminds her of how she
was when she was younger and new to the company.
 She believes that he will be successful in the company based on
how well she herself has progressed.
 Fanny and Eric agree that Hafiz and Bavani sound the same – all
ideas and no real solutions.

 Perceptual Error:
 Similar-to-Me Effect
Application: Bavani (Hafiz)
 Solution:
 Bavani should set and communicate clear, objective goals and
performance assessment criteria for Hafiz.
 Bavani should use these goals to measure Hafiz’s performance in
the project.
 An independent person should assess the performance of Hafiz to
determine his contributions to team’s overall goals.
Conclusion
 Perception is “reality” as far as the perceiver is
concerned.

 However, such “reality” is coloured by the person’s


past experiences, values as well as biases, among
other things.

 Therefore, greater self-awareness through


understanding of our biases, values and the
reasons on the way we think, feel and behave (with
inputs from others), would go a long way to enable
us to have a more accurate perception of the
reality around us.
Extended Learning A
Extending Learning A:
More Perceptual Errors
Type of Brief Definition
Perceptual Error
Halo Effect The extension of one particular positive trait to influence the
total judgment of that person.
Primacy Effect Our tendency to quickly form an opinion of people based on
the first information we receive about them.
Contrast Error Perception of performance exaggerated as a result of
conscious/subconscious comparison with another person.
Extended Learning B
Extended Learning B:
Self-Fulfilling Prophecy Cycle
Person A forms
Expectations
about us
•You have great potential
•You are intelligent
My Behaviour •You are intellectually curious
Person A’s
become consistent expectations affect
with Person A’s his/her Behaviour
expectation towards us
•I show enthusiasm in class •The teacher encourages and praises
•I am diligent in studies me
•The teacher lets me know that I am
Person A’s behaviour one of the better students in class

affect my Beliefs
about myself
•I am intelligent
•I am one of the better students in class
References
Recommended Text
 Greenberg, J. (2011). Behavior in Organizations, 10th Edition, Pearson.
Other Texts
 McShane, S. L. & Von Glinow, M. A. (2009). Organizational Behaviour: [essentials], 2nd Edition,
New York: McGraw-Hill.
 Kreitner, R and Kinicki, R (2004), Organizational Behaviour, 6th Edition, McGraw-Hill
 Robbins, S P (2003), Organizational Behaviour, 10th Edition, Prentice Hall
Internet Resources
 Envision Software, Inc. http://www.envisionsoftware.com/articles/Halo_Effect.html. Retrieved
28 Aug, 2013.
 AllPsych.com (n.d.) Our View of Self and Others.
http://allpsych.com/psychology101/attribution_attraction.html. Retrieved 28 Aug, 2013.
 ChangingMinds.com (n.d) Self-Serving Bias.
http://changingminds.org/explanations/theories/self-serving_bias.htm. Retrieved 28 Aug,
2013.
 Self-Fulfilling Prophecy. http://sujenman.wordpress.com/2010/08/27/self-fulfilling-prophecy/.
Retrieved on 28 Aug, 2013.
 History of Education: Selected Moments.
http://legacy.oise.utoronto.ca/research/edu20/moments/1968rosenjacob.html?cms_page=
edu20/moments/1968rosenjacob.html . Retrieved on 28 Aug, 2013.
References
Internet Resources
 Ruth (n.d.) How Your View Colours Your Life.
http://www.manifestingyourabundance.com/how-your-view-colours-your-life/.
Retrieved on 28 Mar, 2014.
 Stereotypes and Prejudices (n.d.)
http://www.remember.org/guide/History.root.stereotypes.html. Retrieved on 28
Mar, 2014.
After-Class Activities

Daily Activity (by 2359 hrs today)


 Complete the quiz as well as peer and self-evaluations.
 Complete your Reflection Journal.

End-of-Week Activity
 Review the 6th Presentation slides.
 Read the materials given in the Resources (compulsory
reading).

Preparation for Next Week


 Read the pre-class reading for Week 7 (compulsory reading).

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