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    Social Media Content Calendar

    Uploaded by

    Muhamad Riki Aputra
    The document provides templates and guidance for creating a social media content calendar and posting consistently on various social media platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It includes a sample one month content calendar template listing different types of content to post each day. The document also provides recommendations for minimum and maximum post frequencies and best performing types of content for each platform. "Plug-and-play" caption suggestions are also given for each social media channel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Social Media Content Calendar

    Uploaded by

    Muhamad Riki Aputra
    121 views5 pages
    The document provides templates and guidance for creating a social media content calendar and posting consistently on various social media platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It includes a sample one month content calendar template listing different types of content to post each day. The document also provides recommendations for minimum and maximum post frequencies and best performing types of content for each platform. "Plug-and-play" caption suggestions are also given for each social media channel.

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    The document provides templates and guidance for creating a social media content calendar and posting consistently on various social media platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It includes a sample one month content calendar template listing different types of content to post each day. The document also provides recommendations for minimum and maximum post frequencies and best performing types of content for each platform. "Plug-and-play" caption suggestions are also given for each social media channel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    121 views5 pages

    Social Media Content Calendar

    Uploaded by

    Muhamad Riki Aputra
    The document provides templates and guidance for creating a social media content calendar and posting consistently on various social media platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It includes a sample one month content calendar template listing different types of content to post each day. The document also provides recommendations for minimum and maximum post frequencies and best performing types of content for each platform. "Plug-and-play" caption suggestions are also given for each social media channel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Learning Personal Branding (2018)

    with Chelsea Krost

    Social Media Content Calendar


    Ready to develop a strong social presence by crafting your social media content calendar 30 days in
    advance?
    Use this calendar template to plan out your first month of content. Pair the Types of Content with a social
    platform and fill in the calendar. Once you’ve filled out the entire month, it’s time to partner with your
    graphics and copy teams to create the assets.
    Happy scheduling!

    Types of Content:
    • Third-party post
    • GIF/Meme
    • Link to promotion
    • Link to specific service webinar/video trainings
    • Blog post
    • Quote
    • Link to real-time industry news
    • Upcoming event
    • Picture
    • Tip/Hack
    • Link to industry expert content
    • Media/Press
    • Branded graphic
    • How-to tutorial
    • Seasonal posts
    • Behind the scenes
    • Video Facebook Live
    • Testimonials
    • Product review
    Use weekends to:
    • Schedule auto-posts
    • Repurpose popular content
    • Re-share UGC
    • Engage your audience

    Learning Personal Branding (2018) with Chelsea Krost


    1 of 5
    Content Calendar Inspiration

    Sun Mon Tue Wed Thu Fri Sat

    1 2 3 4

    5 6 7 8 9 10 11

    12 13 14 15 16 17 18

    19 20 21 22 23 24 25

    26 27 28 29 30 1

    Learning Personal Branding (2018) with Chelsea Krost


    2 of 5
    Content Calendar Inspiration
    November 2017

    Sun Mon Tue Wed Thu Fri Sat

    1 2 3 4
    Participate in Video How to Friday Freebie
    #Trending Industry Tutorial Something of value
    Conversation for download

    5 6 7 8 9 10 11
    Daylight Savings Inpirational Quote Run #Contest or Share New Blog Infographic Case Veterans Day
    Monday Mantra Challenge Post Study Insight

    12 13 14 15 16 17 18
    Happy Customer Tuesday Spotlight Industry #Throwback- Value Packed
    Review UGC Quick Tip Influencer Thursday Share Webinar Training
    Co. Milestone

    19 20 21 22 23 24 25
    Share Influencer Take Holiday Special Thanksgiving Promote Services
    Announcement Over Discount #BlackFriday
    Upcoming Event

    26 27 28 29 30 1
    FB LIVE Promote Join #Millennialtalk Create a Twitter Micro Video Micro Weekly Roundup
    #CyberMonday Twitter Chat 8pm Poll Moment Favorite Industry
    Exclusive Offer ET Posts

    Learning Personal Branding (2018) with Chelsea Krost


    3 of 5
    What and How Often You Should Post On Social Media
    Facebook
    • Minimum: 3x per week
    • Maximum: 10x per week
    • What content works best: Visual posts, still imagery, short video, eye-catching infographics, quotes,
    fun facts, quizzes, and trivia

    Twitter
    • Minimum: 5x per day
    • Maximum: None
    • What content works best: Catchy still images, GIFS, how-tos, quotes, industry insight, promotion of
    articles and blog posts, product updates, and new release updates

    Instagram
    • Minimum: 1x per day
    • Maximum: 3x per day
    • What content works best: Visual posts, short videos, product tutorials, how-to tutorials, contests,
    user generated content, quotes, behind the scenes, product features, and giveaways.

    YouTube
    • Minimum: 1x per week
    • Maximum: 5x per week
    • What content works best: Testimonials, DIY, tutorials, before and after, vlog, digital series, animal
    videos, and baby videos
    LinkedIn
    • Minimum: 2x per week
    • Maximum: 5x per week
    • What content works best: Industry insight, links to published posts, native articles published on
    LinkedIn, and videos

    Learning Personal Branding (2018) with Chelsea Krost


    4 of 5
    Plug-and-Play Captions
    Facebook
    • How can [YOUR AUDIENCE] do [ACTION] better with [YOUR PRODUCT/SERVICE]?
    • [INSERT ACHIEVEMENT] in just [INSERT LENGTH OF TIME]?
    • The best [INSERT TECHNIQUE] for [INSERT TASK] isn’t what you think.

    Twitter
    • That feeling when [INSERT ACTION]. #[INSERT HASHTAG]
    • Time’s running out! Sign up for [INSERT EVENT] by [INSERT DATE]. #[INSERT HASHTAG]
    • No more [INSERT PROBLEM]. Say hello to [INSERT PRODUCT/SERVICE/FEATURE].

    Instagram
    • Love [INSERT PRODUCT/HOBBY/TREND/ETC]? Then you’ll love this. [INSERT PHOTO]
    • What’s going on at [INSERT YOUR COMPANY] today?
    • Shout out to [INSERT FOLLOWER’S HANDLE] for this awesome pic! [INSERT PHOTO]

    LinkedIn
    • [INSERT AUDIENCE] often struggle with [INSERT TASK]. Here’s how [INSERT PRODUCT/SERVICE]
    turns [INSERT TASK] from failure to success.
    • How did [INSERT YOUR COMPANY] achieve [INSERT ACHIEVEMENT] with [INSERT SOMETHING
    UNEXPECTED]?
    • Be the best at [INSERT TASK] with this [INSERT CONTENT TYPE] from [INSERT SOURCE].

    Learning Personal Branding (2018) with Chelsea Krost


    5 of 5

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