CITATION TITLE SUMMARY

Conceptualizing and  This research uses a thorough examination

1.Ajmal et.al (2018) incorporating social sustainability of the literature to identify a conceptual
in the business world framework for social sustainability
Conceptualizing and incorporating social indicators that can be applied to the
sustainability in the business world corporate world.
International Journal of Sustainable  According to research, key social elements
Development & World Ecology, 25(4) like justice and equality, poverty, health,
education, delinquency, demography,
https://www.tandfonline.com/doi/abs/ culture, and employee involvement within
10.1080/13504509.2017.1408714? a business can influence economic and
journalCode=tsdw20 environmental sustainability.
 This study is one of the first to pinpoint
social sustainability indicators from both
society and corporate viewpoints. It gives
an extensive framework for social
sustainability that businesses can use
2. Faith and Agwu (2018) A Review of the Effect of Pricing  This research looked at the impact of
A Review of the Effect of Pricing Strategies Strategies on the Purchase of pricing tactics on consumer goods
on the Purchase of Consumer Goods Consumer Goods purchases, as well as the role that the
International Journal of Research in internet (and online presence) plays in
Management, Science & Technology 2(2) helping consumers make well-informed
https://papers.ssrn.com/sol3/papers.cfm? decisions.
abstract_id=3122351  This study advances knowledge on a
number of topics relating to pricing tactics
and the buying process.

3. Chang and Guo (2021)  This study examines recent pricing trends,
Research on Pricing Strategies of consults pertinent sources, and highlights
Research on Pricing Strategies of Chinese Chinese E-Business the value of utilizing big data research and
E-Business Platforms Based on Game Theory improving current pricing tactics.
Platforms Based on Game Theory  They chose to apply pertinent knowledge
by Published by Atlantis Press of game theory to weigh the advantages
International B.V., 203 and disadvantages of existing pricing
schemes in order to develop an
https://www.atlantis-press.com/ optimization strategy.
proceedings/icemci-21/125966103

Lockett (2018) Online Marketing Strategies for  . This study is about the strategies some
Increasing Sales Revenues of owners of small retail businesses employ to
Online Marketing Strategies for Increasing Small Retail Businesses deploy online marketing and boost sales.
Sales Revenues of Small Retail Businesses;  the strategies outlined in this study in order
Walden Dissertations and Doctoral Studies to adopt new technologies in order to
boost revenue, stay competitive, get over
obstacles in online marketing, and improve
https://scholarworks.waldenu.edu/cgi/ communication
viewcontent.cgi?
article=7175&context=dissertations
5.Hasseb et.al (2019), Role of Social and  This study's aim was to investigate the
Role of Social And Technological Challenges Technological Challenges in contributions of social and technological
in Achieving a Sustainable Competition Achieving a Sustainable issues to achieving a long-term competitive
Advantage and Sustainable Business Competitive Advantage and advantage and long-term business
Performance, Sustainability 11(14), Sustainable Business performance.
Performance  The study's conclusions are useful for
https://doi.org/10.3390/su11143811 practitioners since they their strategy to
reflect long-term business success and
competitive advantages

6.Widuri and Sutanto (2019) Differentiation Strategy and  This study focuses on managing real
Market Competition as earnings employed by a lot of businesses to
Differentiation Strategy and Market Determinants of Earnings control profits.
Competition as Determinants of Earnings Management  The findings of this study demonstrate that
Management, Atlantis Press,69 businesses that use differentiation
strategies are less probably involve genuine
https://doi.org/10.2991/teams-18.2019.30 earnings management.
 The findings of this investigation show that
differentiating strategy significantly
influences what Real earnings management
decisions made by management

7.Islami, X., Latkovikj, M. T., Drakulevski, L., & Designation of organizational  This study uses data from a sample of
Popovska, M. B. (2020) performance using manufacturing businesses to conceptualize
differentiation strategy a differentiation strategy model, tools and
Designation of organizational performance instruments–an empirical supply, competitive advantages, and
using differentiation strategy instruments–an analysis organizational performance.
empirical analysis, Business: Theory and  The study's findings showed that adopting
Practice21 (1) the differentiation approach results in a rise
in competitive advantage and an uptick in
https://ssrn.com/abstract=3933795 organizational performance.
 This study adds to the strategic literature
by elucidating a successful differentiation
model and knowledge to pursue the
differentiation strategy.

8.Tur-Porcar, Roig-Tierno, Mestre (2018) Factors affecting • In this study, the influences on the acts that
entrepreneurship and are intended to promote the sustainability
Factors affecting entrepreneurship and business sustainability of businesses
business sustainability • The findings suggest that behavioral
By Creative Commons Attribution10 (2) variables and business considerations are
the primary influences on sustainable
https://doi:10.3390/su10020452 entrepreneurship.

• The results indicate that the most

important drivers of sustainable
entrepreneurship are behavioral factors
and business factors.
9.Gherghina et.al (2019) Small and Medium-Sized  The purpose of the study is to investigate the
Enterprises (SMEs): impact of investments and innovation to the
Small and Medium-Sized Enterprises The Engine of Economic economic growth over the period of 2009-
(SMEs): Growth through 2007.By estimating log linear regressions the
The Engine of Economic Growth through Investments and Innovation quantitative outcomes provide support for a
Investments and Innovation positive influence of investments on turnover.
By Sustainability 12(1)  The empirical findings are relevant to managers
and policymakers in order to stimulate ,
https://doi.org/10.3390/su12010347 encourage and offer support to SMEs’
development through their
strategies.

10.Adam & Alarifi (2021) Innovation practices for  This study aims the changes had brough to the
survival of small and performance of the SME underlining the
Innovation practices for survival of small medium enterprises external support. Through Online survey the
and medium enterprises (SMEs) in the COVID19 had collected and gathered Result showing the
(SMEs) in the COVID19 times: the role of times: the role of external innovation, practices
external support ,Journal of Innovation and support adopted by SMEs to face repercussions of
Entrepreneurship, 10(15) COVID-19 which brought positive impact.

https://doi.org/10.1186/s13731-021-
00156-6

11.Rostami and Rezaei (2021) The effect of competition in  Focusing on more competitive business can
the product market and affect your financial flexibility on business
“The effect of competition in the product financial flexibility on strategy
market and financial flexibility on business business strategy  Misunderstanding about the market structure
strategy”, Journal of Facilities and competitive status can resolve on focusing
Management, 19 (5) only on the competition level of flexibility

https://doi.org/10.1108/JFM-11-2020-
0086

12.Lorenzon et.al(2018) The competitive advantage • Although this factor has not been demonstrated
The competitive advantage in business, in business, capabilities and for individual organizations, where resources
capabilities and strategy. What General strategy. What general are limited, technological capabilities are
performance factors are found in the performance factors are significantly more important than management
Spanish wine industry? UniCeSV found in the Spanish wine? capabilities. Their qualities do not adequately
account for their financial success.
https://doi.org/10.1016/j.wep.2018.04.001 • Managerial capabilities can affect your business
such as the Spanish wine industry because of
the competition
13. Domingo (2018) Product, pricing and • The study’s primary aim was to evaluate numerous
promotional strategies marketing strategies predicated on product offering,
Product, pricing and promotional strategies of of Restaurants in Nueva pricing, and promotion of restaurants in the
Restaurants in Nueva Ecija: An Assessment. Ecija: An Assessment. province.
, International Journal of Advanced • Their prices were influenced by the cost of
Engineering, Management and Science manufacture and the existing market demand. In the
(IJAEMS) 4(11) meantime, advertising and promotion of sales were
the restaurant's primary promotional tools.
• In contrast hand, the restaurant's management
http://dx.doi.org/10.22161/ijaems.4.11.2 should consistently offer a wide selection of
innovative, high-quality food items, together with
timely, friendly service at a reasonable price.

14.Denuevo (2022) Intrapreneurship and • This study's objective was to assess the
business performance intrapreneurship and commercial success of micro,
Intrapreneurship and business performance among micro, small and small, and medium-sized businesses
among micro, small and medium enterprises medium enterprises in In this study, it was found that grouping MSMEs by
in Iloilo City, Philippines Iloilo City, Philippines kind of business resulted in a substantial variation in
by Althea U. Denuevo, . the amount of innovation.
• The goal of this study is to promote an
https://hdl.handle.net/20.500.12852/2360 intrapreneurship culture within the company, where
creativity and innovation can be nurtured for the
improvement of business performance. A successful
and effective intrapreneurship program was advised.

15.Akehira et.al2022), Competition and • This study tries to empirically demonstrate the
Innovation: The Rise of financial advantages startups bring to the Philippine
Competition and Innovation: The Rise of Startups and Its Effects economy and how they affect the value of the local
Startups and Its Effects Towards the Towards the Philippines currency.
Philippines Economy, JEFAS4(1) Economy • The findings demonstrated that taxes on income,
earnings, and capital gains (%) can lessen the burden
https://dz.doi.org/10.32996/jefas.2022.4.1.24 placed on entrepreneurs in starting up new
enterprises and importing computers,
communications, and other services (%).

16.Jamal, Anwar (2021), Business strategy: The • At a 5% level, competitive tactics as a Strategic
influence of Strategic Competitiveness dimension have a significant and
Business strategy: The influence of Strategic Competitiveness on advantageous effect on competitive advantage.
Competitiveness on competitive advantage, competitive advantage • Strategic Competitiveness dimension of Skills &
International Journal of Electrical, Electronics Competencies has an important and positive impact
and Computers,6(2). on competitive advantage at a 5% stage.

https://dx.doi.org/10.22161/eec.62.1
17.Vigilia, Portana, Santos, Salamanca, dela Impact and Coping • The study investigated how the covid-19 pandemic
Cruz (2021) Mechanism of affected the restaurant industry in the City of 
Restaurant Business Cabanatuan, in the Philippine province of Nueva
Impact and Coping Mechanism of Restaurant Amidst Covid-19 Ecija. It also covered the coping technique they
Business Amidst Covid-19 Global Pandemic, Global Pandemic implemented under the circumstances
International Journal of Advanced Engineering, • Results showed that small eateries had closed, sales
Management had drastically dropped, there had been income
and Science (IJAEMS)7(1) losses, and
employment, loan defaults, and stakeholders'
https://dx.doi.org/10.22161/ijaems.71.6 perspectives.

18.Chungyas and Trinidad (2022) Strategic • This study intends to investigate how strategic
Management management methods affect the financial
Strategic Management Practices and Business Practices and performance of a few Ifugao multipurpose
Performance of Cooperatives in Ifugao, Business cooperatives.
Philippines: Basis for Strategic Planning Model, Performance of • The researcher applied straightforward regression
International Journal of Management & Cooperatives in analysis to determine the association between
Entrepreneurship Research 4(2) Ifugao, Philippines: strategic management and financial and operational
Basis for Strategic performance.
https://doi.org/10.51594/ijmer.v4i2.293 Planning Model • This study aims to add to the body of literature while
also aiding cooperative management by
recommending tactics that would be very helpful in
achieving successful business outcomes.
Additionally, this work will be used as a resource by
academics and professionals alike.
19.Magtubo (2021) Marketing Strategy • The purpose of this study was to evaluate the
and Growth of effectiveness of marketing tactics employed and the
Marketing Strategy and Growth of Youth- Youth-owned expansion of youth-owned businesses during the
owned Businesses during the COVID-19- Businesses during COVID-19 pandemic.
Pandemic,Bathelor thesis the COVID-19-
Pandemic • This study offers recommendations to the authorities
https://www.grin.com/document/1154425 to boost youth entrepreneurship in the Philippines in
order to assist young people in maintaining their
enterprises and lower the nation's unemployment
rate.

20. Cammayo (2020) Factors affecting  This study shows that both financial and social
the performance performances of the enterprises involved were low
Factors affecting the performance within the micro and the same are associated with the level of
within the micro small medium enterprise small medium adoption of good financial Management practices.
sector in Isabela, Philippines, Journal of critical enterprise
reviews, 7 (11) sector in Isabela,  It tells that. if the adoption of good Fm increased the
Philippines performance of MSMEs was likewise improve. Their
https://www.researchgate.net/figure/Financial- problems includes lack of internet and technology;
Performance-of-MSMEs-Isabela- . high rated employee and Limited access to finance.
Philippines_tbl3_355808001
21Amesho et.al (2021), Key challenges facing  There has a various challenges affecting
metropolitan cities or businesses or organizations, particularly City
Key challenges facing metropolitan cities municipalities in Governments in competitive advantage through
or municipalities in managing competitive managing managing technology and innovation.
advantage through technology and competitive  The outcome demonstrates that there are
innovation, advantage through numerous significant difficulties, including
Africa’s Public Service Delivery & technology and information security or contingency planning,
Performance Review ,9(1) innovation fast expanding technology sand changing
resident expectations.
https://doi.org/10.4102/apsdpr.v9i1.507

22.Mishra (2020), Literature review on

business prototypes  This paper seeks to investigate the many
Literature review on business prototypes for digital platform current market business paradigms and to offer
for digital platform, Journal of Innovation . a better service gaining a grasp of the
and Entrepreneurship 9(23) attributes will help you better comprehend these
business concepts.
https://doi.org/10.1186/s13731-020-
00126-4

23. Buquis (2021) The Impact of Covid-  According to the study's conclusions,
19 Pandemic Among establishing a plan to take advantage of the
The Impact of Covid-19 Pandemic Among Micro Business chances presented by this epidemic and
Micro Business Enterprise in Buenavista Enterprise in choosing the best solution to the problem
Agusan del Norte, Higher Education Buenavista Agusan resulting from the crisis, creativity is the
Research Journal,3(1) ( del Norte management talent that they preferred to
focus.
https://ejournals.ph/article.php?id=16563
 They raised the prices of the most popular
products notwithstanding Covid-19, and the
prices of products rely on other competitors.
24. Almaden and Sombilon (2020) Social Networking
Business: Finding the  This study aims to assess the current situation
Social Networking Business: Finding the E- E-Commerce Niche and underlying causes of the majority of Cebu
Commerce Niche for the Aspiring Cebu for the Aspiring Cebu City residents' transfer to online business
City Entrepreneurs in the Era of the New City Entrepreneurs in sellers, as well as to identify the good and
Normal, JPAIR ,4(11 ) the Era of the New negative effects of E-commerce using social
Norma networking platforms in the new normal.
https://ejournals.ph/article.php?id=15637

25.Moreva et.al (2021). Estimating Scientific  The goal of the paper is to design the specific-
Estimating Scientific and Technological and Technological organized typological structure of economic
Competitive Advantages: Study of Foreign Competitive entities via the analysis of foreign approaches
Approaches, Type Classification of Advantages: Study of and the identification of the elements that
Business Entities and Influencing Factors, Foreign Approaches, influence the creation of competitive
Studies in Systems, 314. Type Classification of advantages in science and technology.
Business Entities and
 Influencing Factors
https://doi.org/10.1007/978-3-030-
56433-9_53