3.1 Engagement
3.1 Engagement
3.1 Engagement
Lesson 3.1
Community Engagement
Contents
Introduction 1
Learning Objective 2
Let’s Connect 2
Discover 4
Community Engagement 4
Citizen Participation and Voluntary Organizations 5
Community Development 6
Community Action Modalities 6
The Benefits of Community Engagement 8
The Impacts of Community Engagement 11
Wrap-Up 15
Try This! 16
Challenge Yourself 17
Reflect on This 19
Photo Credits 20
Bibliography 20
Unit 3: Community Action
Lesson 3.1
Community Engagement
Introduction
In November 2013, typhoon Yolanda (also known by its international name Haiyan)
devastated the country with strong winds, storm surges, and heavy rains, affecting 44
provinces. Considered one of the most powerful typhoons in history, Yolanda killed
thousands of people and damaged millions of families’ properties. Typhoon Yolanda
caused the most destruction in Leyte—a province in Eastern Visayas, the nation’s third
poorest region according to the 2015 Poverty Census. After the Philippines was declared
under a state of national calamity, Leyte, specifically its capital Tacloban City, became the
center of various relief operations.
Immediately after the storm, military troops and essential workers like medical personnel
were deployed to the affected areas. Aside from the government sector, local and
international humanitarian organizations and networks, private corporations, and the
general public helped raise funds for relief operations. Millions of pesos were allocated for
providing shelter, relief, healthcare, coordination, livelihood, and sanitation, among other
necessities to the affected region. There were also volunteers who helped streamline
operations by repacking relief goods. Eventually, volunteers from different parts of the
country also went to Leyte to provide psychosocial support and other social services to
survivors.
This phenomenon is an example of how communities work together for a common goal.
During a crisis, such as a natural calamity, we can see how people develop a sense of
collective identity and responsibility, allowing them to manifest these into action that will
benefit the whole community. Through engaging in this lesson, you will learn ways on how
you can participate in achieving your communities’ goals.
Let’s Connect
Think-Pair-Listen-Share 15 minutes
The goal of the activity is to allow the students to recall, reflect, and share their personal
knowledge or experiences about community engagement and develop their ability to listen
Instructions
1. Get a partner and have a short conversation concerning your ideas and experiences
about community engagement (e.g., joining organizations and volunteering for
tree-planting, donation drives, cleanup initiatives, outreach programs, etc.).
2. After your conversation, share with the whole class what you and your partner have
talked about.
3. Use the following questions as your conversation guide.
Guide Questions
1. Do you have any knowledge or experience related to community engagement? How
was your experience?
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3. If given a chance, what advocacies would you volunteer for in the future? Why are
you interested in these advocacies?
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Discover
Community action can be described as the collective activity done by members of a
community that aims to address the needs of its members. Having shared goals, members
direct efforts in alleviating possible distress and bringing about social change to the
community. Community action initiatives are often campaigns, advocacies or programs, and
other services participated by the community that encourage connection and promote a
sense of involvement and responsibility among community members.
Community Engagement
Fig. 1. Military personnel partner with medical teams in providing health education to
remote areas in the country.
The goals of community engagement include establishing trust, gaining new resources
and allies, improving communication, and enhancing the overall health and well-being of
communities, which are achieved through different projects. Furthermore, it also aims to
sustain these programs as lasting collaborations in the community.
Fig. 2. Volunteers extend help in various ways to meet the needs of the community and
alleviate distress experienced by affected residents of a calamity.
Similarly, citizen participation is a form of practice wherein the members use their skills
and talents to meet the collective goals of the community. This practice allows people to
make decisions and lets them partake in institutions and programs that directly affect them.
Community Development
There are also organizations that focus on community organizing and community education
by providing lessons for community members. Other institutions aim to improve the social
As of September 2020, the Nationwide Directory of Private Social Welfare and Development
Agencies (SWDAs), which lists registered and licensed organizations by the Department of
Social Welfare and Development (DSWD), has been growing in number. This suggests that
community action in the country is progressing.
Capacity building and Providing services like reforms and policy formulation for
community communities to ensure that communities’ needs, concerns,
development and rights are promoted
Fig. 5. Volunteers create an impact by raising awareness and inspiring action toward
relevant issues of today like climate change.
● Empowerment
Community engagement serves as a platform for individuals’ voices to be heard.
Empowerment cultivates a sense of control that leads to community ownership or
the sense of being responsible for their own community’s development.
Empowerment also increases volunteerism among individuals and groups.
government and other agencies in charge are informed of the realities that exist in
communities. Members of the community can be catalysts for change as well.
Community engagement is not about controlling the people in the community but
promoting their capacity for change.
● Capacity Building
Participating in community engagement fosters learning and development of skills
needed for sustainable change. Individuals and groups engaging in community
activities learn more about other cultures that reinforce social exchange.
In Philippine Context
Bayanihan is a Filipino cultural value that refers to extending help to fellow countrymen in
times of need without conditions or compensation. Bayanihan is also referred to as the
community spirit of unity and cooperation among Filipinos. This community spirit is often
manifested in different ways, from simple actions like helping neighbors to assisting
people in need, such as those affected by calamities. When Typhoon Yolanda hit the
country in 2013, the Bayanihan spirit of Filipinos was observed, and it made a significant
impact on the community’s capacity to recover from the calamity.
Community Spirit
UN News, “Community Spirit Behind Recovery of Filipino Town
Hard Hit by Typhoon,” United Nations (General News, November
12, 2015), https://news.un.org/en/audio/2015/11/606472, last
accessed on November 9, 2020.
Wrap-Up
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● Community engagement is “the process of working collaboratively with and
through groups of people affiliated by geographic proximity, special interest, or
similar situations to address issues affecting the well-being of those people.”
● Common and important elements in the process of community engagement are
the individuals’ involvement in voluntary work, citizen participation, and
community development.
● Community action activities through community engagement can be implemented
in many different ways and may vary according to the type of community and
issues to be addressed. It can be through campaigns or advocacies, research, or
policymaking.
● The benefits of community engagement include the following:
○ Facilitation of community development
○ Improved sense of community and community competence
○ Interpersonal benefits
○ Coalition building
○ Identification of community needs and enhancement in delivering social
services
○ Increased community involvement
○ Academic and research benefits
● The impacts of community engagement are empowerment, policy change and
social change, enhanced community well-being, capacity building, and
personal and collective efficacy.
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Try This!
A. Think about your current community. It can be your barangay, city, or province. Assess
your social and economic conditions. Determine certain organizations or institutions in
your community that cater to the needs of your community, especially to the youth.
Evaluate the programs they are implementing. Answer the following questions according
to the assessment of your community.
1. What programs exist in your community, and what issues do they specifically
address? What are the advantages of these programs?
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2. From your evaluation, do you think these groups or organizations are able to
effectively address said issues? Explain your answer.
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B. Continue analyzing your community. This time, focus on the issues that you think need
to be recognized. Answer the following questions according to the assessment of your
community.
1. Among your identified community needs and issues, which are not addressed yet?
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3. Which organizations and community engagement activities are you willing to join?
How can you contribute to the goals of these organizations?
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Challenge Yourself
Short-Response Essay. Answer the following questions briefly and coherently.
2. Explain why voluntary work, citizen participation, and community development are
key elements of community engagement.
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3. How would you describe the efficiency of our country's community in response to
calamities?
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Performance Levels
1 2 3 Suggested
Criteria Score
Beginning Proficient Advanced Weight
Proficiency Proficiency
Content Less than half of the More than half of All of the answers
answers are coherent the answers are are coherent and
and plausible. plausible.
×3
coherent and
plausible.
Completeness Less than half of the More than half of All of the required
concepts are stated the concepts are concepts are stated ×2
accurately. stated accurately. accurately.
Language Less than half of the More than half of All answers were
answers were the answers were grammatically
grammatically correct grammatically correct correct and free ×1
and free from spelling and free from spelling from spelling errors.
errors. errors.
Reflect on This
Short-Response Essay. Write an essay about the questions below.
If you were to create an organization to help your community, what would you call it? What
would be your goals? What advocacy would you plan to promote? Who will serve as your
members or partners in this organization? Who will benefit from this, and what community
action initiatives will you conduct to meet your organization’s goals?
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Photo Credits
Children at a 'child-friendly space' on Leyte island, Philippines by DFID - UK Department for
International Development is licensed under CC BY 2.0 via Flickr.
Filipino volunteers help unload aid from an RAF C-130 flight in Guiuan, Eastern Visayas,
Philippines by DFID - UK Department for International Development is licensed
under CC BY 2.0 via Flickr / Edited to cover brand names.
Having Fun with the Kids in Sitio Baybay by Philippine Mission is licensed under CC BY-ND
2.0 via Flickr.
Bibliography
Centers for Disease Control and Prevention (CDC). Principles of Community Engagement. 2nd
ed. Atlanta, USA: Centers for Disease Control and Prevention, 2011.
https://www.atsdr.cdc.gov/communityengagement/pdf/PCE_Report_508_FINAL.pdf.
https://www.researchgate.net/publication/226865077_Sense_of_Community_in_the_
Urban_Environment_A_Catalyst_for_Participation_and_Community_Development.
Florin, Paul, and Abraham Wandersman. “An Introduction to Citizen Participation, Voluntary
Organizations, and Community Development: Insights for Empowerment Through
Research.” American Journal of Community Psychology 18, 10.1007/BF00922688
(1990): 41-54. Accessed on November 6, 2020.
https://link.springer.com/article/10.1007/BF00922688.
Melegrito, Ma. Lourdes F., and Diana J. Mendoza. Zeal for Action: Community Engagement,
Solidarity, and Citizenship. Phoenix Publishing House, Inc., 2016.
Milton, Beth, Pamela Attree, Beverley French, Sue Povall, Margaret Whitehead, and Jennie
Popay. "The Impact of Community Engagement on Health and Social Outcomes: A
Systematic Review." Community Development Journal 47, no. 3 (2012): 316-34.
Accessed November 7, 2020. http://www.jstor.org/stable/26166036.
Prevo, Lotte, Stef Kremers, and Maria Jansen. "The Power of Trading: Exploring the Value of
a Trading Shop as a Health-Promoting Community Engagement Approach."
International Journal of Environmental Research and Public Health 17, no. 13 (2020).
Gale Academic OneFile. Accessed November 8, 2020.
https://link.gale.com/apps/doc/A632145262/GPS?u=dlsu&sid=GPS&xid=a0137467.
Puckett, Lloyd. “Philippines Typhoons Haiyan and Hagupit.” In Disaster Response Regional
Architectures: Assessing Future Possibilities, edited by Jessica Ear, Alistair D.B. Cook,
and Deon V. Canyon, 39-41. USA: S. Rajaratnam School of International Studies,
2017. http://www.jstor.org/stable/resrep17641.13.
Quilo, Queenie S., Mary Antoinette T. Mabini, Mincie Pale O. Tamiroy, Myrma Jean A.
Mendoza, Sulpecia L. Ponce, and Liwayway S. Viloria. "Indigenous Knowledge and
Practices: Approach to Understanding Disaster." Philippine Sociological Review 63
(2015): 105-29. Accessed November 7, 2020. http://www.jstor.org/stable/24717189.