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Healthcare Marketing
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Healthcare Marketing
Healthcare marketing has evolved gradually since the 1970s with the continued
advancement in technologies and continuous research. Pulcarea (2019) stipulated that healthcare
marketing has taken a dramatic shift from being image-based to being service based. In addition,
it has shifted its focus from emphasizing health episodes to emphasizing long-term relationships
with the client. In the early 1970s, marketing in healthcare advertising and most companies
concentrated more on increasing volume. However, continuous research in the healthcare system
has changed the marketing strategies employed to be more focused on patients and the quality of
services provided rather than the volume. Further, technological advancements have increased
How Current Health Care Marketing Efforts Should Be Adjusted According To the
COVID-19 Pandemic
The Covid-19 pandemic has hugely affected healthcare marketing. The pandemic has
created the need to employ more innovative marketing strategies that can help meet the newly
developed patient needs. Covid-19 has restricted mobility forcing patients to sort preventative
medical care that can help protect them from the disease. As such, healthcare companies should
and strategies that can protect them from the disease. In addition, they should develop marketing
strategies that help patients access their much-needed products and services at home; such
One of the main advantages of healthcare marketing to organizations is that it enables them to
anticipate, evaluate, plan, and construct a path to address opportunities and problems and find
creative tactics to optimize results. The organizations communicate with their audience about
what makes them and their team more special than competing companies. Further, customers can
communicate with the business directly, making you a reliable public provider.
Doctors are free to advertise their services as long as the information provided is truthful
and does not discriminate, misrepresent, or lie. Renu (2021) postulated that healthcare marketing
involves developing, educating, and providing health news to societies to improve their well-
being. Healthcare marketing is appropriate since it can improve patients' health and well-being
an appropriate practice.
Similarities and Differences Between Health Care Marketing and Marketing in Other
Industries
Healthcare marketing is different from other industries because it aims for more than just
attracting new customers. Healthcare marketing is controlled by numerous regulations since the
information provided affects people's lives and well-being. Marketers are expected to be truthful
and transparent, unlike in other industries where companies can use propaganda to attract more
customers. Like in other industries, healthcare marketing focuses on connecting with customers.
It is aimed to educate, engage, and inform customers of the products and services in the
healthcare system.
Similarities and two Differences between the Marketing In A Health Care Company
Commercials for popular automotive companies feature journeys that entice their
consumers into enchanting landscapes, new car models, and other services. The companies adopt
catchy and attractive features that are meant to catch the attention of consumers watching the
commercial. On the other hand, most healthcare ads offer findings in half the time of existing
tests. In order to effectively advertise the newest medicine, scientific journals and the general
media make the trial sets public. However, the marketing is similar since they ensure that all the
4 PS of marketing are included in their strategy. Each component of the marketing mix is present
marketing, a successful blend depends on tailoring the elements to the target audience and
marketing plan needs to take into account all "4 PS." The successful "marketing blend also
presents the idea of using these elements effectively in tandem with one another." A product
Healthcare marketing may employ more innovative strategies in the next decade. As the
years go by, technology advances, businesses must develop fresh strategies to expand, and new
References
2/publication/357574812_Innovative_Healthcare_Marketing_Strategies_during_COVID-
19/links/61d4bdbcb8305f7c4b229d7a/Innovative-Healthcare-Marketing-Strategies-
during-COVID-19.pdf