Generative Ai, The Future of Productivity
Generative Ai, The Future of Productivity
Generative Ai, The Future of Productivity
THE FUTURE OF
PRODUCTIVITY
WHAT MATTERS IN
ARTIFICIAL INTELLIGENCE SERIES
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WHAT MATTERS IN AI SERIES
For executives needing to understand the macro and strategic trends in artificial intelligence, its
opportunities and impact from a non-technical perspective.
1 2 3 4 5 6 7 8 9
AI For Utility of AI. Meet The Future Intelligent Monetisation Essentials to Stakeholder Risk
Business Unleashing new Generative of Automation of AI build solutions Engagement Management
Leaders value across AI Productivity (IA) with AI in AI Work in AI Work
industries Capabilities
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AT THE VERY CORE ITS ABOUT ELIMINATING FRICTION
Increased Productivity
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BUSINESS
CHALLENGES IN
CONTENT
CREATION
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AVERAGE COMPANY BUDGET FOR DIGITAL CONTENT
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SPENDING TOO MUCH TIME CREATING CONTENT
TYPE OF CONTENT CREATED AVERAGE TIME (HOURS) PER PIECE
Blogs
Email / 48%
Videos 6.2
Newsletters
14%
Blogs 4.7
Social Media
24%
Social Media 3.4
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TASKS AND EFFORT TO SHIP AN EMAIL
For each email that your company sends, how long is typically spent on each
of the following tasks?
Email conception and planning
27% 38% 19% 8% 8%
(Average: 3.61)
Copywriting
25% 42% 19% 8% 6%
(Average: 3.37)
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AVERAGE UNIT COST (USD)
Feed Post 175 Product shoutout 250
Tweet 100
Retweet 100
Source: Sproutsocial.com
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CONTENT PRIORITES
80%
Internet traffic in video/visual
98% 98% content
61% 61%
43%
Marketers saying biggest
47% challenge with visual content
is producing it consistently
32%
34%
Marketers creating their own
Social media Blog Posts / Videos Webminars Ebooks / Podcasts graphics/visual content
messages Newsletters Whitepapers
Source: VisitorQueue.com, 52 Marketing Stats You Need to Know for 2023
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MASSIVE BUSINESS INTEREST TO USE AI
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BUSINESS
OPPORTUNITY
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USE CASES - BUSINESS
Productivity | Velocity of delivery | Decision Making
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BRINGING NEW VALUE TO SOLUTIONS
Photo Sharing Selling Real Estate Event Planning Job Boards
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CRITICAL PARTNERSHIPS FORMING TODAY
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NEW, DIFFERENTIATED CAPABILITIES & EXPERIENCES
Digital helpers Integrated 3D, metaverse and
> Compliment human capabilities immersive experiences
> Look & Sound human > Games & Entertainment
> Understand & respond human > Customer Service & Support
Fraud Risk
Utilities Retail Logistics Sport
Prevention Management
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WHAT WE TALKED ABOUT
GENERATIVE AI, THE FUTURE OF PRODUCTIVITY
Discussed the impact and opportunity of using Generative AI to support your
development and creative teams
Explored business challenges in content creation
Reviewed cost-per-unit of different types of content
Used AI to reduce cost-per-unit
Saw new partnerships being formed that will have a
material impact on the way we search and engage with
content
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THANK YOU! WHAT WE EXPLORE NEXT…
For executives needing to understand the macro and strategic trends in artificial intelligence, its
opportunities and impact from a non-technical perspective.
1 2 3 4 5 6 7 8 9
AI For Utility of AI. Meet The Future Intelligent Monetisation Essentials to Stakeholder Risk
Business Unleashing new Generative of Automation of AI build solutions Engagement Management
Leaders value across AI Productivity (IA) with AI in AI Work in AI Work
industries Capabilities
This is an informational piece of work designed to simplify, inform, educate and entertain people around a complex topic.
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