Semester- 5th

Code: BA(JMC) -307 Course : Digtial Media Marketing

Name of Faculty: Dr. Gopal Thakur
CO
CO1 Learners would have an understanding of the basic concepts and theory of Social media & So
CO2 Learners would develop the skills required for Branding on Digital media containing skill-sets
CO3 Learners would be having the basic understanding related to Online Entrepreneurship.
CO4 Learners would be acclimated with the Social Media measurement and Metrics from professi
CO5 Learners would be acquainted with the different Case studies related to Digital Media Marketi

Sr. No. Lecture No. Unit Topic

No.

1 L1 I [Social Media]
2 L2 I Social Media : Brief history
3 L3 I Social Media Meaning and definition
4 L4 I Social Network: Brief history
5 L5 I Social Network: Meaning and definition
6 L6 I Features of Social Media
7 L7 I Features of Social Network

8 L8 I
Types of Social Networking Sites

9 L9 I
Social Media
10 L10 I Social Media & Issues
11 L11 I
Social Consumers

12 L12 I
Social Media Activist

13 L13 I
Social Influencers

14 L14 I
Recap of Unit-I

15 L15 II
Unit II: [Introduction of Branding on Digital Media]

16 L16 II
Audience Research
17 L17 II
Audience Engagement

18 L18 II
Audience Research and Engagement in Glocal environment

19 L19 II
Building Brand on Digital Media
20 L20 II
Storytelling
21 L21 II
User Generated Content

22 L22 II
Digital Media Network

23 L23 II
SEO
24 L24 II SEM
25 L25 II Keywords
26 L26 II
Viral Marketing

27 L27 II
E-mail Marketing and ZMOT

28 L28 II
Recap of Unit-II

28 L29

III Unit III: [Introduction of Online Entrepreneurship]

30 L-30

III E-Commerce

31 L31
III Start-ups

32 L32

III Ideation

33 L33

III Plan and Management

34 L34
III Lead Generation

35 L35
III Personal Branding

36 L36
III Building a Multi-platform
37 L37 III Social Media Marketing Strategy

38 L38
III Mobile Apps

39 L39
III E-Commerce

40 L40

III M-Commerce
41 L41 III App Monetization

42 L42

III Recap of Unit-III

43 L43 IV [ Introduction of Social Media Measurement and Metrics]
44 L44 IV Data Mining for Digital Media
45 L45 IV Google Analytics
46 L46 IV Website Audience Measurement (WAM)

47 L47
IV Monetizing Social Media: ROI
48 L48 IV Role of Social Media in Marketing Research
49 L49 IV Case Studies on Digital Media Marketing
50 L50 IV Digital India
51 L51 IV Make in India
52 L52 IV Skill India
53 L53 IV Start up
54 L54 IV Stand up in India
55 L55 IV Examples of Case Studies 1
56 L56 IV Examples of Case Studies 2
57 L57 IV Examples of Case Studies 3
58 L58 IV Examples of Case Studies 4
59 L59 IV Recap Unit-IV
60 L60 I, II, III, IV Recap All Unit
 Course Delivery Plan

ncepts and theory of Social media & Social Network.

ng on Digital media containing skill-sets of SEO,SEM, ZMOT etc.
ated to Online Entrepreneurship.
measurement and Metrics from professional perspective.
studies related to Digital Media Marketing.

Sessional Outcome Problem Solving

Methodologies

Student would be able to understand the Social Media DEMO

Students would be able to describe the historical background of SM DEMO

Students would be able to explain about SM DEMO

Students would be able to discuss the evolution of SN DEMO

Students would be able to understand SN & its impact on digital society Cases

Students would be able to identify different features of Social Media Independent studies

Students would be able to analyze the changes adopted due to SN Independent studies

Cases
Students would be able to create SN sites for development of new society

Cases
Students would be able to understand the SM and its significance

Students would be able to interpret SM & its issues Cases

Students would be able to develop a thourough underunderstanding of Social Oral Reports
Consumers
Students would be able to develop a thourough underunderstanding of Social Oral Reports
Consumers

Independent studies
Students would be able to Manage Social influencer and its importance

Students would be able to understand the various channel for digital platform

Oral Reports
Students would be able to discuss Digital Media

Students would be able to understand Audience Research

Oral Reports
Students would be able to develop the ARE

Oral Reports
Expressing & explore Glocal environment

Oral Reports
Students would be able to identify the digital media brand

Students would be able to design storytelling format Role Playing

Students would be able to understand the UGC for digital marketing Role Playing

Students would be able to interpret DMN Role Playing

Students would be able to use the knowledge of SEO in the respective field Role Playing

Students would be able to detect the aim of SEM Protocols

Students would be able to define Keywords Protocols

Students would be able to develop the concept of Viral Marketing Protocols

Students would be able to excute ZMOT and E-mail Marketing Protocols

Students would be able to understand all concept of Branding on Digital Media

Students would be able to understand about online entrepreneurship Brainstorming

Students would be able to design e-comm application Debates

Students would be able to expalin the Start-ups Brainstorming

Students would be able to expalin the ideation

Students would be able to show the impact & plan of e-comm Debates

Students would be able to create lead generation Brainstorming

Students would be able to discribe various channel for social media platform Debates

Students would be able to understand the various channel for digital platform Role Playing

Students would be able to develop various strategy of SMM Role Playing

Students would be able to examine the various M-apps Role Playing

Students would be able to reenact to e-comm Brainstorming

Students would be able to undestand about m-comm Brainstorming

Students would be able to develop monetize App Brainstorming

Students would be able to Understand Online Entrepreneurship Brainstorming

Students would be able to highlight the concept of SMM and Matrics Simulated Teaching
Students would be able to design datamining for digital society DEMO

Students would be able to develop strategy to google analytics DEMO

Students would be able to analyze the impact of WAM DEMO

Students would be able to understand the frame work of ROI Cases

Students would be able to design the frame work of Marketing Research Cases

Students would be able to Understand Digital Media Marketing Cases

Students would be able to explain digital media Oral Reports
Students would be able discuss make in india Cases
Students would be able to evaluate & use of Skills India Oral Reports
Students would be able to adapt Startup India Oral Reports
Students would be able to build the skills of standup india DEMO
Students would be able to evaluate & use of own startup ideas
Students would be able to evaluate & use of own startup ideas
Students would be able to evaluate & use of own startup ideas
Students would be able to evaluate & use of own startup ideas
Students would be able to Understand Social Media Measurement and Metrics
Students would be able to Understand Digtial Media Marketing
ry Plan

Type: Elective Course L: 4 lectures/Week

Participative Learning Experiential Learning ICT Tools Mapping with CO Class Material

TUTORING Practicums Multimedia PPT CO1 PPT

TUTORING Practicums Multimedia PPT CO1, CO2 PPT

TUTORING Practicums Multimedia PPT CO1 PPT

TUTORING Practicums Multimedia PPT CO1, CO4 PPT

DISCUSSION Practicums Video Tutorials CO1 PPT

DISCUSSION Practicums Video Tutorials CO2 PPT

DISCUSSION Practicums Video Tutorials CO2,CO4 PPT

DISCUSSION PROGRAM CREATION CO3 PPT

Video Tutorials

DISCUSSION PROGRAM CREATION CO4 PPT

PPT
DEBATES FIELD VISIT PPT CO2 PPT
DEBATES FIELD VISIT CO1,CO3 PPT
PPT

Debate PPT

DEBATES FIELD VISIT CO2 PPT

ONLINE QUIZ

DISCUSSION CO-1,CO2, CO3 PPT

GROUP DISCUSSION INTERVIEW PPT

ONLINE Contents CO1

CO1
GROUP DISCUSSION INTERVIEW CO4 PPT
ONLINE QUIZ

GROUP DISCUSSION INTERVIEW CO2, CO4 PPT

ONLINE QUIZ

CO2,CO3 PPT
JAM Service Learning PPT
Multimedia PPT CO2 PPT
JAM Service Learning
Multimedia PPT CO1,CO3 PPT
Field Observation Service Learning

Multimedia PPT CO2, CO3 PPT

Field Observation Service Learning

Multimedia PPT CO2,CO4 PPT

Field Observation Service Learning

TUTORING Simulations Online QUIZ CO4 PPT

TUTORING Simulations Online QUIZ CO3 PPT

PPT
TUTORING Simulations Online QUIZ CO3

CO2 PPT
TUTORING Simulations Online QUIZ

CO2, CO3 PPT

CO4 PPT

DISCUSSION FIELD VISIT PPT

 CO2,CO3 PPT

DISCUSSION FIELD VISIT PPT

GROUP DISCUSSION CO2 PPT

FIELD VISIT PPT

DISCUSSION CO2 PPT

GROUP DISCUSSION CO4 PPT

FIELD VISIT PPT

PROGRAM CREATION Multimedia PPT CO1,CO3 PPT

Drill of Practices

PROGRAM CREATION Multimedia PPT CO2,CO3 PPT

Drill of Practices

PROGRAM CREATION Multimedia PPT CO2,CO3 PPT

Drill of Practices

Drill of Practices PROGRAM CREATION Multimedia PPT CO2,CO3 PPT

PROGRAM CREATION Multimedia PPT CO1,CO3 PPT

Drill of Practices

Multimedia PPT CO1,CO3 PPT

Drill of Practices INTERVIEW

CO2, CO3 PPT

TUTORING INTERVIEW ONLINE Contents

TUTORING INTERVIEW ONLINE Contents CO3 PPT

CO1, CO2, CO3 PPT

TUTORING INTERVIEW PPT CO1 PPT

DEBATE Practicums PPT CO4 PPT

DEBATE Practicums PPT CO1, CO4 PPT

DEBATE Practicums PPT CO1,CO2 PPT

DISCUSSION CO1, CO4 PPT

Undergraduate Research Video Tutorials
DISCUSSION Undergraduate Research Video Tutorials CO1, CO3 PPT

DISCUSSION Undergraduate Research Video Tutorials CO3 PPT

JAM Reflective Observation Multimedia PPT CO2,CO3 PPT

JAM Reflective Observation Multimedia PPT CO1,CO3 PPT
JAM Reflective Observation Multimedia PPT CO3, CO4 PPT
JAM Reflective Observation Multimedia PPT CO3, CO4 PPT
DISCUSSION Concrete experience Video Tutorials CO4 PPT
CO3, CO4 PPT
CO2,CO4 PPT
CO1,CO4 PPT
CO1,CO4 PPT
CO1, CO3,CO4 PPT
CO1, CO2
 Credits: 4

Additional Material Mode of

Assessment

https://www.wordstream.com/social-
media-marketing MCQ
https://www.wordstream.com/social-
media-marketing MCQ
https://www.wordstream.com/social-
media-marketing MCQ
https://www.investopedia.com/
terms/s/social-networking.asp MCQ
https://www.investopedia.com/
terms/s/social-networking.asp Quiz
https://www.investopedia.com/
terms/s/social-networking.asp Quiz
https://www.investopedia.com/
terms/s/social-networking.asp Quiz
https://www.tutorialspoint.com/
internet_technologies/ Quiz
social_networking.htm

https://www.educba.com/what-is-
social-networking/ Quiz

https://www.educba.com/what-is-
social-networking/ Quiz
https://www.educba.com/what-is-social-networking/
Assignment

https://www.educba.com/what-is-social-networking/
Assignment

https://www.educba.com/what-is-social-networking/
Assignment

https://www.educba.com/what-is-social-networking/
Assignment

Assignment
https://digitalready.co/blog/importance-branding-digital-marketing

Assignment
https://digitalready.co/blog/importance-branding-digital-marketing
https://digitalready.co/blog/
importance-branding-digital- Assignment
marketing
https://digitalready.co/blog/
importance-branding-digital- Assignment
marketing

https://www.ramotion.com/blog/
digital-branding/ MCQ
https://www.ramotion.com/blog/
digital-branding/ MCQ
https://www.ramotion.com/blog/
digital-branding/ Class Test
https://www.socialpilot.co/blog/
guide-to-user-generated-content-ugc Class Test
https://www.cyberclick.net/sem/
search-engine-marketing Class Test
https://www.wordstream.com/
search-engine-marketing QUIZ
https://www.wordstream.com/
search-engine-marketing QUIZ
https://
economictimes.indiatimes.com/
definition/viral-marketing QUIZ

https://economictimes.indiatimes.com/definition/viral-marketing
QUIZ

https://economictimes.indiatimes.com/definition/viral-marketing
Assignment
https://www.iedconline.org/pages/
entrepreneurship-development-
professional/?
gclid=CjwKCAjw_b6WBhAQEiwAp4HyI Assignment
ABmHoi8lz7-
Ta2AQrRIp4Bh7USEznCumut50_cKZFf
SVRSWaOvTYBoCcCUQAvD_BwE
 https://www.iedconline.org/pages/
entrepreneurship-development-
professional/?
gclid=CjwKCAjw_b6WBhAQEiwAp4HyI Assignment
ABmHoi8lz7-
Ta2AQrRIp4Bh7USEznCumut50_cKZFf
SVRSWaOvTYBoCcCUQAvD_BwE
https://www.startupindia.gov.in/
content/sih/en/reources/l-d- Assignment
listing.html

https://leadgenera.com/knowledge-hub/lead-generation/what-is-lead-generation-in-digital-marketing/
Assignment

https://leadgenera.com/knowledge-hub/lead-generation/what-is-lead-generation-in-digital-marketing/
Assignment

https://leadgenera.com/knowledge-
hub/lead-generation/what-is-lead-
generation-in-digital-marketing/ MCQ
https://leadgenera.com/knowledge-
hub/lead-generation/what-is-lead-
generation-in-digital-marketing/ MCQ
https://buffer.com/library/social-
media-marketing-strategy/ MCQ
https://buffer.com/library/social-
media-marketing-strategy/ MCQ

https://www.thedroidsonroids.com/
blog/what-is-a-mobile-app-app-
development-basics-for-businesses
MCQ

https://www.thedroidsonroids.com/
blog/what-is-a-mobile-app-app- Assignment
development-basics-for-businesses

https://www.thedroidsonroids.com/blog/what-is-a-mobile-app-app-development-basics-for-businesses
Assignment

https://www.adjust.com/glossary/
app-monetization/ Assignment

https://www.thedroidsonroids.com/blog/what-is-a-mobile-app-app-development-basics-for-businesses

https://blog.hootsuite.com/social-
media-metrics/ Assignment
 https://blog.hootsuite.com/social-
media-metrics/ Journal Reflections
https://sproutsocial.com/insights/
google-analytics-social-media/ Journal Reflections
http://www.roymorgan.com/
services/online-research/wam Journal Reflections

http://www.roymorgan.com/services/online-research/wam
ASSIGNMENT
https://sproutsocial.com/insights/
social-media-market-research/ ASSIGNMENT
https://sproutsocial.com/insights/
social-media-market-research/ ASSIGNMENT
https://www.digitalindia.gov.in/ MCQ
https://www.makeinindia.com/ MCQ
https://www.skillindia.gov.in// Think Pair Share
https://www.startupindia.gov.in/ Think Pair Share
https://www.standupmitra.in/ Think Pair Share
https://www.standupmitra.in/
https://www.standupmitra.in/ Assignment
https://www.standupmitra.in/ Assignment
https://www.standupmitra.in/
http://www.roymorgan.com/services/online-research/wam
http://www.roymorgan.com/services/online-research/wam
Assignment