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    Bhavin Thakkar SIP Report (SS)

    Uploaded by

    Ashfaq Khan
    The document provides details about the student's 3-month internship experience at Shoppers Stop. It summarizes that Shoppers Stop is India's first and largest department store chain established in 1991 with 86 stores across 40 cities. The student learned about Shoppers Stop's wide product range and inspiring mission/vision statements. They were placed at the Pune store and reported to the marketing veteran Unit Head. The internship would provide real-world experience in sales, marketing, customer relationships, inventory management, and Shoppers Stop's marketing strategies. The student expressed excitement to learn and thanked those involved in the opportunity.

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    Bhavin Thakkar SIP Report (SS)

    Uploaded by

    Ashfaq Khan
    21 views7 pages
    The document provides details about the student's 3-month internship experience at Shoppers Stop. It summarizes that Shoppers Stop is India's first and largest department store chain established in 1991 with 86 stores across 40 cities. The student learned about Shoppers Stop's wide product range and inspiring mission/vision statements. They were placed at the Pune store and reported to the marketing veteran Unit Head. The internship would provide real-world experience in sales, marketing, customer relationships, inventory management, and Shoppers Stop's marketing strategies. The student expressed excitement to learn and thanked those involved in the opportunity.

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    The document provides details about the student's 3-month internship experience at Shoppers Stop. It summarizes that Shoppers Stop is India's first and largest department store chain established in 1991 with 86 stores across 40 cities. The student learned about Shoppers Stop's wide product range and inspiring mission/vision statements. They were placed at the Pune store and reported to the marketing veteran Unit Head. The internship would provide real-world experience in sales, marketing, customer relationships, inventory management, and Shoppers Stop's marketing strategies. The student expressed excitement to learn and thanked those involved in the opportunity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views7 pages

    Bhavin Thakkar SIP Report (SS)

    Uploaded by

    Ashfaq Khan
    The document provides details about the student's 3-month internship experience at Shoppers Stop. It summarizes that Shoppers Stop is India's first and largest department store chain established in 1991 with 86 stores across 40 cities. The student learned about Shoppers Stop's wide product range and inspiring mission/vision statements. They were placed at the Pune store and reported to the marketing veteran Unit Head. The internship would provide real-world experience in sales, marketing, customer relationships, inventory management, and Shoppers Stop's marketing strategies. The student expressed excitement to learn and thanked those involved in the opportunity.

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    © All Rights Reserved
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    of 7

    ‘’A Report on My Experience with SHOPPERS STOP’’

    Submitted by: Submitted to:


    Bhavin Thakkar Dr. Daniel Penkar
    2021-23
    DECLARATION BY THE STUDENT

    I Bhavin Thakkar student of MBA batch (2021-2023) declare that the project entitled “My
    Experience at Shoppers Stop” is my own work conducted under the supervision of Dr. Sagar
    Pawar as a partial fulfillment of Summer Internship Program for the course of MBA.

    I further declare that to the best of my knowledge the project does not contain any part of
    any work which has been submitted for any other project either in this institute or in any
    other without proper citation

    Signature of the student Signature of faculty mentor


    ACKNOWLEDGEMENT

    The Internship opportunity I had with Shoppers Stop was a great chance for
    learning and professional development. I am grateful to meet wonderful people
    through this internship who have guided me on every step and had helped me in
    the completion of this internship report.

    First of all I would like express my gratitude to Dr. Daniel Penkar, Director Sinhgad
    Institute Of Management, Pune for providing all the facilities in the college that
    helped me in the completion of this report.

    I would like to thank my industry mentor Mr. Abhay Kshirsagar ( Unit Head) for
    guiding me and supporting me on every step which I had taken during this
    internship. Without his valuable guidance and support the project would not have
    been a success.

    I would like to thank my faculty guide Prof. Rajit Panickar for his valuable
    thoughts, encouragement, constant guidance and support that had helped me to
    complete this project successfully.

    I would also like to thank Mrs. Vandana Mandal (Unit HR) and other managers
    and team as well as fellow interns for their constant support and guidance
    throughout this project.
    I am delighted to get internship with Shoppers Stop – the first department store
    launched in 1991. The first store was opened in Andheri, Mumbai on 27th Oct 1991.

    Shoppers Stop also has many other firsts, like first loyalty programme launched in 1994
    under the title ‘First Citizen’, first ‘no questions asked’ return policy and many such new
    practices in Retail business in India.

    Having got my Internship at Shoppers Stop, I got to know many things about Shoppers
    Stop.

    It is the First Department store launched as long ago as 1991, – it is over 30 years old
    and well established. Having launched the first customer loyalty program, it surely has a
    voluminous number of loyal customers built up over the years.

    There are 86 stores across 40 cities in India, with clothing, accessories, handbags, shoes,
    jewellery, fragrances, cosmetics, health and beauty products, home furnishing, and
    decor products – a wide range of products. Shoppers Stop also has stores at Airports –
    Mumbai & Bengaluru Airports.

    The Mission Statement and the Service Vision Statement of Shoppers Stop are equally
    inspiring.

    Mission Statement – Nothing But the Best

    We will provide the "BEST" value in terms of products and services and adopt "best"
    processes for stakeholders, without compromise, thereby matching global standards of
    performance.

    Service Vision Statement – It’s Magical, It’s Comfortable, It’s My Store.

    To be an inspirational and trusted brand, transforming customer’s lives through fashion


    and delightful shopping experience every time.

    The workplace learning for the next 3 months at Shoppers Stop through my Internship
    is expected to be awesome.

    The showroom is located at Pune, covers a floor space of about 20 thousand sq. ft. with
    over 150 number of people employed in different functions dealing with customer care,
    service, marketing and sales, finance, HR and so on. (Here we could write some info on
    the workplace)
    I have an inclination towards sales & marketing. Therefore, I opted for marketing
    specialisation. I always wanted to learn how to get customers, how to retain customers
    and how expand the customers across markets across locations. Shoppers Stop is a real
    time study on all this and much more.

    The Unit Head, my immediate boss at Shoppers Stop is Mr. Abhay Kshirsagar, a
    marketing veteran by all standards. I am lucky to have such a person as my Reporting
    Manager. He guided me and made me comfortable from day one.
    Customer Relationship is very important especially when it comes to retail. Understand
    the customer need, understand the customer perception and take every opportunity to
    interact with customers to get as much insight into their perceptions which will prove
    to be a great guiding factor. I learnt this in theory and here I am getting to work in the
    real time work place and getting to meet real time people.

    Shoppers Stop also has online options. One can shop online for the latest apparel,
    beauty, home decor products and more at attractive prices from Shoppers Stop. An e-
    store with delivery across major cities in India was launched in 2008, with a
    smartphone app in 2016. At Shoppers Stop, the policy is – When it is Shoppers Stop -
    Shop Anytime & Anywhere: Whether you shop online or in store or any of the leading
    third party marketplaces you get the same experience in terms of merchandise, price &
    service.

    Now Retail business needs a lot of understanding of inventory – product placement,


    product positioning, keeping a close watch on the stocks to manage the required
    balance between inward and outward stock. One gets to see the fast moving items – this
    is actually witnessing the fashion trend happening right in front of you.

    On trying to find out more about Shoppers Stop, I found that Shoppers Stop adopts both
    ATL and BTL marketing strategies to promote its brand in the consumer market. Above
    the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise
    brand awareness and reach more people; Below the Line, or BTL Marketing, refers to
    the much smaller and highly targeted campaigns, aimed at individuals - a definitive
    audience with easy to track returns on investment.

    Shoppers Stop has also implemented Interactive as well as Guerrilla marketing to


    increase brand awareness. Shoppers Stop has launched several advertisement
    campaigns and promotional policies with help of electronic, digital, print and social
    media platforms.

    Wow! There’s lots and lots of marketing learning plus sales and marketing experience to
    be had at Shoppers Stop. I am highly excited to get to learn so many things and I am
    putting my best foot forward towards this internship.

    I am grateful to Director Dr. Daniel Penkar Sir, Dean Dr. Sagar Pawar Sir, Faculty Guide
    Prof. Rajit Panickar, SIP Guide Mr. Altamash Garade Sir , placement team, and all
    concerned for providing me this opportunity.

    THANK YOU

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