The document outlines several key design principles for visual composition: contrast, hierarchy, alignment, balance, and proximity. Hierarchy controls visual importance, alignment organizes and groups elements, and balance adds structure and emphasis through symmetrical, asymmetrical, or radial weighting of elements. Proximity connects or disconnects objects through their relative nearness in a composition. These principles generate impact, organization, emphasis and ease of information digestion in visual designs.
The document outlines several key design principles for visual composition: contrast, hierarchy, alignment, balance, and proximity. Hierarchy controls visual importance, alignment organizes and groups elements, and balance adds structure and emphasis through symmetrical, asymmetrical, or radial weighting of elements. Proximity connects or disconnects objects through their relative nearness in a composition. These principles generate impact, organization, emphasis and ease of information digestion in visual designs.
The document outlines several key design principles for visual composition: contrast, hierarchy, alignment, balance, and proximity. Hierarchy controls visual importance, alignment organizes and groups elements, and balance adds structure and emphasis through symmetrical, asymmetrical, or radial weighting of elements. Proximity connects or disconnects objects through their relative nearness in a composition. These principles generate impact, organization, emphasis and ease of information digestion in visual designs.
The document outlines several key design principles for visual composition: contrast, hierarchy, alignment, balance, and proximity. Hierarchy controls visual importance, alignment organizes and groups elements, and balance adds structure and emphasis through symmetrical, asymmetrical, or radial weighting of elements. Proximity connects or disconnects objects through their relative nearness in a composition. These principles generate impact, organization, emphasis and ease of information digestion in visual designs.
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DESIGN PRINCIPLES
Contrast Occurs when two or more visual elements in a composition are different. To generate impact, highlight importance, create exciting graphics, create visual elements and dynamics.
Hierarchy Control of visual information in an arrangement or presentation to imply importance. Influences the order in which the human eye perceives what it sees.
Hierarchy use for the following:
Add structure Create visual organization Create direction Add emphasis Help a viewer navigate and digest information easily
Alignment Is the placement of visual elements so they line up in composition.
Alignment use for the following:
Organize elements Group elements Create balance Create structure Create connections between elements Create a sharp and clear outcome
Two alignment principles:
Edge alignment Either to the left or to the right to the top or bottom. Center alignment it states is aligned to a center line down the middle or cross the horizontal.
Balance is the visual weight of elements in a composition.
Balance use by the following:
add stability add structure create emphasis create dynamics Three main types of balance: Symmetrical balance Mirror image balance Asymmetrical balance Not identical on both sides of a central line. More dynamic Radial balance Where all elements radiate out from a center point in a circular passion.
Proximity Grouping and shaping of objects in a composition.
