107 Real Estate Hashtags
107 Real Estate Hashtags
107 Real Estate Hashtags
While you may be tempted to just copy and paste our list and go right back to
scrolling through the MLS, that would be a mistake. After all, great hashtags can
be incredibly useful for getting your social media marketing off the ground, but
learning how to use them is just as important as the hashtags themselves.
Yes, really.
So copy and paste if you must, but remember to come back to learn some
powerful hashtag strategies to 3x your followers on Twitter, Instagram, and
Pinterest.
Here are the top real estate hashtags to use this year:
6
General 1. #realty
2. #realestate
Real
3. #homes
4. #realtorlife
5. #brokerage
Estate 6. #realestate
7. #listing
Hashtags
8. #greatvalue
9. #instarealestate
10. #instalisting
11. #Realtors
12. #NAR
13. #luxuryrealestate
14. #mansion
15. #HUDhome
16. #foreclosure
17. #househunting
18. #makememove
19. #luxuryliving
20. #homegoals
21. #housegoals
22. #investmentproperty
23. #emptynest
24. #broker
25. #realestateagent
26. #locationlocationlocation
27. #FSBO
28. #ICNY
7
Listing 1. #houseforsale
2. #homesforsale
3. #virtualtour
Real Estate
4. #luxurylistings
5. #justsold
6. #openhouse
Hashtags
7. #offmarketlistings
8. #pocketlisting
9. #newlisting
10. #homeforsale
11. #renovated
12. #marblecounters
13. #eatinkitchen
14. #motherinlawsuite
15. #petfriendly
16. #dogfriendly
17. #catfriendly
18. #condo
19. #coop
20. #twofamily
21. #midcenturymodern
22. #colonial
23. #Victorian
24. #bungalow
25. #shotgunshack
26. #starterhome
27. #cashcow
28. #caprate
29. #dreamhome
30. #
31. #turnkeyinvestment
32. #curbappeal
33. #justsold
34. #selling
35. #townhouse
36. #brownstone
37. #frontporch
38. #parking
39. #pool
8
Neighborhood
Real Estate
Hashtags
1. #walkableneighborhood
2. #walkscore
3. #HOA
4. #treelinedstreets
5. #downtown
6. #uptown
18. #prettyarea
19. #closetothebeach
20. #greattransportation
9
Branding 1. #yourbrokerage
2. #realestateexperts
3. #referrals
Real 4. #yourpersonalbrand
5. #reducedfee
6. #discountbroker
Estate
7. #your farm area + expert
8. #your farm area + brokerage
9. #your farm area + personal branding
Hashtags
Fun Real
Estate
Hashtags
1. #wontlast!
2. #callnow!
3. #bringthedog
4. #poochfriendly
5. #freecookies
6. #freewine
7. #motivationmonday
8. #thursdaythoughts
9. #justRealtorthings
10. #riseandgrind
11. #condogoals
10
How to Use Hashtags
on Social Media
OK, so far we’ve covered the basics for anyone
new to social media and given you a ton of top
real estate hashtags. Now, let’s go over some
crucial best practices so you can actually use these
hashtags to close more deals this year.
Some social media experts are openly negative about the value
of using hashtags and say they do not help at all. A recent study
from Mention found that engagement actually went down, and by
a lot, the more hashtags were used in a post.
11
What’s the Ideal
Number of Hashtags to
Use on Instagram?
Before we decided to write this article, we knew
question.
This is just one of those questions that will get (Source: TrackMaven)
If you’re trying to promote a listing or an open followers, but if none of them live in or want
house, you might want to push your luck a bit and to live in your farm area, you may as well have
use a bit more, but just remember not to overdo it. zero.
12
How Local Is Too remember that your audience can SEE them. You
don’t want to come across as a bore, do you?
Local? So remember to have some fun with hashtags.
Just how local you go with your hashtags You might try sprinkling in some hashtags
depends entirely on your farm area. For just to describe your mood (#happy) or
example, people who work in Manhattan can to congratulate a coworker or friend on a
use hashtags down to the street level. For promotion with #crushingit.
them, using hashtags like #parkavenue or
#centralpark is a no-brainer.
If you’re in a more suburban or rural area, posts, but to show off your personality as well.
then chances are you’re not going to get as
much traction out of using a hashtag like
#highway101. Instead, focus on the larger area, Use Hashtags to
will know and respond to. Highlight Your Listing’s
Best Features
Another great way to use hashtags is to show
Use Local Hashtags off cool features of your listing, or maybe a
bunch of listings you just love (with permission,
Sparingly of course).
The goal of using local hashtags is to get your For example, you might want to include
posts in front of people who live in, or are
interested in, your farm area. Since you want a a secluded listing in the country, or maybe
large audience, you might be tempted to stuff something like #duplex or #industrialchic for a
as many local keywords as possible into your new development of loft space downtown.
posts. Don’t.
While these might not get you a ton of local
Trust me, trying to cram too many local
hashtags into your posts won’t help you get followers who have similar interests in
seen by more people. Social media sites are architecture, interior design, or DIY.
smart enough to spot spam tactics like this.
13
Find Popular & Local time and wrist pain by copying hashtags you
think you’re going to use a lot.
Real Estate Hashtags Even better, build up groups of hashtags that you
on Instagram can use over and over again on similar posts.
Why reinvent the wheel every time you post
I know you were expecting something a bit more about an open house or a new listing?
high tech, but at the end of the day, the best and
maybe only way to curate a local audience on social
14
Twitter
Unlike Instagram, Twitter does not allow users to follow
hashtags they want to see more of in their feeds. If you want
to follow hashtags on Twitter, you need to use an app like
TweetDeck.
a picture, but can be a pain if you have a lot you want to say.
Pinterest
Pinterest, on the other hand, is a different animal entirely. Instead of
focusing on social interaction and engagement, Pinterest works more
like a visual search engine. Think of it as Google image search that
you can curate.
The Close Pro’s on-demand video training includes The Facebook &
Instagram Crash Course for Agents. You also get 30 editable social
media posts, captions, and hashtags with this course.
It’s just one of the many courses and resources you get with The Close Pro.
15
theclose.com