Top 107 Real Estate

Hashtags for Instagram,

Pinterest & Twitter
(+ Hashtag 101 Guide)

YOUR #1 SOURCE FOR

ACTIONABLE REAL
ESTATE ADVICE
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 W
e’re going to walk you through
everything you need to know
about those real estate hashtag
strategies. Follow our tips, and we can help
you 3x your followers on Instagram, Twitter,
and beyond.

What Are Real Estate Hashtags

Anyway?
Real estate hashtags are words or phrases preceded by a # sign, which
popular social media sites like Instagram, Twitter, and Pinterest use to
categorize posts into separate topics. Other users can then click on those
hashtags to see all posts in that topic.

107 Top Real Estate Hashtags for

Instagram, Pinterest, & Twitter
OK, now that you know the absolute basics, let’s take a look at what you really
came here for—the real estate hashtags!

While you may be tempted to just copy and paste our list and go right back to
scrolling through the MLS, that would be a mistake. After all, great hashtags can
be incredibly useful for getting your social media marketing off the ground, but
learning how to use them is just as important as the hashtags themselves.

Yes, really.

So copy and paste if you must, but remember to come back to learn some
powerful hashtag strategies to 3x your followers on Twitter, Instagram, and
Pinterest.

OK, that was my only lecture. Promise.

Here are the top real estate hashtags to use this year:

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General 1. #realty

2. #realestate

Real
3. #homes

4. #realtorlife

5. #brokerage

Estate 6. #realestate

7. #listing

Hashtags
8. #greatvalue

9. #instarealestate

10. #instalisting

11. #Realtors

12. #NAR

13. #luxuryrealestate

14. #mansion

15. #HUDhome

16. #foreclosure

17. #househunting

18. #makememove

19. #luxuryliving

20. #homegoals

21. #housegoals

22. #investmentproperty

23. #emptynest

24. #broker

25. #realestateagent

26. #locationlocationlocation

27. #FSBO

28. #ICNY

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Listing 1. #houseforsale
2. #homesforsale
3. #virtualtour

Real Estate
4. #luxurylistings
5. #justsold
6. #openhouse

Hashtags
7. #offmarketlistings
8. #pocketlisting
9. #newlisting
10. #homeforsale
11. #renovated
12. #marblecounters
13. #eatinkitchen
14. #motherinlawsuite
15. #petfriendly
16. #dogfriendly
17. #catfriendly
18. #condo
19. #coop
20. #twofamily
21. #midcenturymodern
22. #colonial
23. #Victorian
24. #bungalow
25. #shotgunshack
26. #starterhome
27. #cashcow
28. #caprate
29. #dreamhome
30. #
31. #turnkeyinvestment
32. #curbappeal
33. #justsold
34. #selling
35. #townhouse
36. #brownstone
37. #frontporch
38. #parking
39. #pool

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Neighborhood
Real Estate
Hashtags
1. #walkableneighborhood

2. #walkscore

3. #HOA

4. #treelinedstreets

5. #downtown

6. #uptown

7. #yourneighborhood + style of home

8. #yourneighborhood + real estate

9. #yourneighborhood + home for sale

10. #yourneighborhood + realty

11. #yourneighborhood + life

12. #yourneighborhood + living

13. #closest big city + real estate

14. #closest big city + home for sale

15. #closest big city + realty

16. #closest big city + life

17. #closest big city + living

18. #prettyarea

19. #closetothebeach

20. #greattransportation

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Branding 1. #yourbrokerage
2. #realestateexperts
3. #referrals

Real 4. #yourpersonalbrand
5. #reducedfee
6. #discountbroker

Estate
7. #your farm area + expert
8. #your farm area + brokerage
9. #your farm area + personal branding

Hashtags

Fun Real
Estate
Hashtags
1. #wontlast!
2. #callnow!
3. #bringthedog
4. #poochfriendly
5. #freecookies
6. #freewine
7. #motivationmonday
8. #thursdaythoughts
9. #justRealtorthings
10. #riseandgrind
11. #condogoals

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 How to Use Hashtags
on Social Media
OK, so far we’ve covered the basics for anyone
new to social media and given you a ton of top
real estate hashtags. Now, let’s go over some
crucial best practices so you can actually use these
hashtags to close more deals this year.

Don’t Use Too Many

Hashtags
Since hashtags are such a great way to reach your
audience and expand your social media reach, you may
be tempted to cram your posts full of them. Don’t.

Social media sites are smart enough to tell when

someone is using hashtags to improve their post, and
when people are simply spamming the site. You might

many hashtags, but at a certain point they will simply

ignore them.

While that should be reason enough to use hashtags

sparingly, remember that your audience can see your
hashtags as well. How do you think they’ll judge your post
if it has a billion not very related hashtags? If you guessed
like the spam you just turned it into, give yourself a pat on
the back.

Understand That Hashtags

Alone Won’t Make You Go
Viral
I hate to say it, since you are likely just here for the hashtags,
but the truth of the matter is that hashtags alone will not make
you go viral on social media. Sure, they might help, but what they
will help with and by how much is an open question.

Some social media experts are openly negative about the value
of using hashtags and say they do not help at all. A recent study
from Mention found that engagement actually went down, and by
a lot, the more hashtags were used in a post.

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What’s the Ideal
Number of Hashtags to
Use on Instagram?
Before we decided to write this article, we knew

question.

How many hashtags should real estate agents

use on Instagram?

This is just one of those questions that will get (Source: TrackMaven)

Luckily, the answer is not as complicated (or as

important) as you might think.

Instagram allows up to 30(!!) hashtags per post.

Should you cram 30 hashtags into every single
picture of your foster kitten you add to Instagram?

Well, no. In fact, please don’t do that. While you

might not get penalized by Instagram (the jury
is still out on whether or not they do this), it will
make you look more than a little desperate to your
audience.

Analysis by marketing insights company

TrackMaven found that posts with nine hashtags
got the most engagement on social media in
general.

However, the Mention study we linked to above

shows a STEEP decline in engagement with more Remember to Use
hashtags used. Their data shows that posts with
zero hashtags actually get the most engagement. Hashtags That Target
So what’s going on here? Well, if you look at the Your Farm Area
most popular posts and users on Instagram, you’ll
If you remember anything from this article or
notice that they are almost all celebrities with
any of our articles on real estate marketing,
hundreds of thousands of followers. As you might
let it be this: If you’re not targeting a local
imagine, they don’t need hashtags to get people
audience, you may as well not even bother.
to look at their posts.
Think about it. You’re a hyper-local real estate
So you don’t need to include exactly nine expert, right? Your goal is very simple: to sell
hashtags to get eyeballs on your posts. Also, more houses.
since you’re probably not a celebrity, using zero
The only way your social media posts will help
hashtags is probably not the greatest idea either.
you sell more houses is if they get in front of
Instead, just use as many as you think are actually
people who live in or want to live in your farm
relevant to your post.

If you’re trying to promote a listing or an open followers, but if none of them live in or want
house, you might want to push your luck a bit and to live in your farm area, you may as well have
use a bit more, but just remember not to overdo it. zero.

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How Local Is Too remember that your audience can SEE them. You
don’t want to come across as a bore, do you?
Local? So remember to have some fun with hashtags.
Just how local you go with your hashtags You might try sprinkling in some hashtags
depends entirely on your farm area. For just to describe your mood (#happy) or
example, people who work in Manhattan can to congratulate a coworker or friend on a
use hashtags down to the street level. For promotion with #crushingit.
them, using hashtags like #parkavenue or
#centralpark is a no-brainer.

If you’re in a more suburban or rural area, posts, but to show off your personality as well.
then chances are you’re not going to get as
much traction out of using a hashtag like
#highway101. Instead, focus on the larger area, Use Hashtags to
will know and respond to. Highlight Your Listing’s
Best Features
Another great way to use hashtags is to show
Use Local Hashtags off cool features of your listing, or maybe a
bunch of listings you just love (with permission,
Sparingly of course).
The goal of using local hashtags is to get your For example, you might want to include
posts in front of people who live in, or are
interested in, your farm area. Since you want a a secluded listing in the country, or maybe
large audience, you might be tempted to stuff something like #duplex or #industrialchic for a
as many local keywords as possible into your new development of loft space downtown.
posts. Don’t.
While these might not get you a ton of local
Trust me, trying to cram too many local
hashtags into your posts won’t help you get followers who have similar interests in
seen by more people. Social media sites are architecture, interior design, or DIY.
smart enough to spot spam tactics like this.

One to three local hashtags should get the job

done. Find Popular Hashtags
Your Audience &
Remember to Have Competition Use
Since social media sites are, well, social,
Some Fun With using popular hashtags that your audience or
Hashtags, Especially competition uses can get more (local) eyeballs
on your content.
on Twitter More eyeballs = more money.
One of the biggest mistakes we see real estate
agents who are new to social media make is
keywords your audience and competition are
using on Instagram? Simple. You spy on them.
in the library. While you do need to make sure
your hashtags are helping categorize your post,

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Find Popular & Local time and wrist pain by copying hashtags you
think you’re going to use a lot.
Real Estate Hashtags Even better, build up groups of hashtags that you
on Instagram can use over and over again on similar posts.
Why reinvent the wheel every time you post
I know you were expecting something a bit more about an open house or a new listing?
high tech, but at the end of the day, the best and
maybe only way to curate a local audience on social

Hashtag Strategies for

Once you have a nice big list of keywords locals
are using, you can then head over to Instagram’s Real Estate Agents on
search area and plug in some keywords. Once
you do, Instagram will give you hashtags that
Instagram, Twitter &
use or are related to those keywords. Pinterest
For the most part, using real estate hashtags
doesn’t vary that much among social media
Find Popular & Local
Real Estate Hashtags your posts, and get found.

That said, there are a few quirks with the way

on Twitter each platform handles hashtags that are worth
knowing. Here are a few ways each platform
local hashtags easier. To the left of your Twitter feed, handles hashtags differently.
there is an ever-changing column called “# Explore.”
This will show different popular and trending topics
that are tailored to the content you post and the Instagram
people you follow.
Unlike Twitter, Instagram allows users to follow
Since you post a ton of real estate content, follow hashtags that they like. While this might not
real estate-related Twitter feeds that have a ton of
local followers ... well, that little sidebar is your new build a regular audience for your content.
best friend.
Let’s say you regularly use a hashtag about a
There is also a growing number of websites that local micro-neighborhood, or even a local street
claim to offer secret hashtags and get you a million that is well-known. Users may stumble across
followers in a week. For the most part, these sites these hashtags and then voila, your content
are just pulling hashtags from Twitter trending will now show up in their feed. The best part is
topics. Not really worth the time or effort unless you that since very few people should be using local
want to pay money for hardcore analytics software. hashtags, you won’t have much competition.

You can also add hashtags to your Instagram

bio. Local and popular real estate hashtags work
Save Commonly Used best here of course, but you might also consider
Hashtags So You Can creating your own unique hashtag for your
personal brand.
Copy/Paste Into Your #KellySampsonRealtor might just pull up your
Posts posts today, but if you encourage your followers
to use it, it might pull up people singing your
Since data entry is probably not high on your list
praise in the future.
of priorities for the week, save yourself some

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 Twitter
Unlike Instagram, Twitter does not allow users to follow
hashtags they want to see more of in their feeds. If you want
to follow hashtags on Twitter, you need to use an app like
TweetDeck.

Other than that, the only real difference between using

hashtags on Twitter and Instagram is that hashtags count in

a picture, but can be a pain if you have a lot you want to say.

Pinterest
Pinterest, on the other hand, is a different animal entirely. Instead of
focusing on social interaction and engagement, Pinterest works more
like a visual search engine. Think of it as Google image search that
you can curate.

search, so make sure they’re not spammy-sounding!

#yoursearchterm in the Pinterest search bar. Generally speaking, you

should target hashtags that are relevant to your pin, have a good amount
of searches, and ideally are local.

More Social Media Training

Did you know we offer an easy-to-follow (and fun!) social media training?

The Close Pro’s on-demand video training includes The Facebook &
Instagram Crash Course for Agents. You also get 30 editable social
media posts, captions, and hashtags with this course.

It’s just one of the many courses and resources you get with The Close Pro.

Master the business

of real estate with
The Close Pro.

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