Business

Plan

Alona C. Fajardo
BSHM – 2I
I.

Coffee shop is the type of business I want to establish because it is related on my course and a
very competent industry in the future. I named my business as Kaffebona. I anticipate that it will
begun to run according to my business plan's specifications. We will operate any days of the
week after it's approval.

Mission Statement: Kaffebona is committed to serving the Filipinos’ favorite local coffees and

pastries that are fresh, convenient, affordable, and accessible. It will be served with different

kinds of tastes and aromas.

Vision Statement: “To serve freshly brewed coffees with a distinct taste that Filipinos will

adore, will value the environment and the people's welfare.”

A. Size - Our Coffee Shop, offers comfortable seating for between 35 - 50 guests.

B. Location - Kaffeebona will be located at Xentro Mall in Malolos, Bulacan. You'll find our
store inside the mall's premises because it is a place wherein most of our target customers are

present, such as students and professionals. The Kaffeebona team chose Malolos because we

take the opportunity on it being a city. Additionally, it is very convenient location since it is

along the highway. On the other hand, there are a few establishments of coffee shops around the

area and there will be a large number of leisure in the mall that will give the business a bigger

chance to gain more customers. When Kaffeebona reaches its target market in 8 months,

Kaffeebona will add stalls around Malolos to reach a wider scope of its target market. The

entrepreneurs provide a proposed timetable for the Kaffeebona. It will be open from Monday to

Sunday at 10 am up to 9 pm.
C. Main products/services - Kaffebona's goal is to give customer's favorite local coffees and

pastries. At the same time, our business wants to promote the importance of taking care of the

environment by using reusable and eco-friendly products.

Customers – Kaffebona considers customers as among its top stakeholders. The interests of this
stakeholder group are high quality service and products, such as coffee and related beverages.

Employees ‘baristas, partners’ - Kaffebona prioritizes employees in its corporate social

Suppliers ‘supply firms, coffee farmers’ - Kaffebona suppliers are composed of wholesale
supply firms and coffee farmers. The main interest of this stakeholder group is compensation and
a growing demand from Kaffebona. Farmers aim to increase coffee yield to generate more
revenues.

Environment - Kaffebona has corporate social responsibility programs for environmentally

Investors - As in any business, Kaffebona must address investors as stakeholders. Investors have
interests in high financial performance of the company.

Governments - Kaffebona must address the interests of numerous governments as stakeholders,

III.
Possible future development that will have a significant impact on my business.

A. Future Social - this could be have an impact in establishing business. We all know that

social media is one of the most powerful instruments. We can use in marketing, advertising and

informing our customers to avail our services, by good social review it can be helpful and

beneficial to my business.
B. Political - Due to our current government, political can be a threat to us due to inflation that

will affect our market standing. On the other side, the permits and legal issues will secure our

business that helps us to gain our customer's trust.

C. Economic and Technological Developments - Technology influences a lot of business. It

could be a threat if we don't have enough knowledge on how to handle it but it could give an

opportunity if we can handle it very well.

IV.

This is the list of organization that I believe may be benefits for my starting up running

business.

GLOBAL:

National Restaurant Association: The National Restaurant Association is the largest

foodservice trade association in the world. They provide research, advocacy, education, and

networking opportunities for the restaurant industry, including cafes. They could provide

information on industry trends, regulatory compliance, and best practices.

Small Business Administration: The Small Business Administration (SBA) is a government

agency that provides support and resources for small businesses. They offer business counseling,

training, and financing options. They could provide information on financing options, legal and

regulatory requirements, and business planning.

Specialty Coffee Association: The Specialty Coffee Association (SCA) is a non-profit

organization that represents the specialty coffee industry. They provide education, research, and
networking opportunities for coffee professionals. They could provide information on coffee

sourcing, roasting, brewing, and industry trends.

Local chamber of commerce: A local chamber of commerce is a business network that

advocates for and supports local businesses. They provide resources and connections for

business owners in their community. They could provide information on local regulations,

zoning requirements, and marketing opportunities.

Food and Beverage Law Clinic: Some law schools have food and beverage law clinics that

provide pro bono legal services to small food and beverage businesses. They could provide

information on legal requirements and compliance, including food safety regulations and

business formation.

SCORE: SCORE is a non-profit organization that provides business mentorship and counseling

services. They offer free advice and resources from experienced business professionals. They

could provide information on business planning, market research, and financial management.

PHILIPPINES:

Department of Trade and Industry (DTI): The DTI is a government agency that promotes the

growth and development of micro, small, and medium enterprises (MSMEs) in the Philippines.

They provide business registration services, financial and technical assistance, and market access

opportunities. They could provide information on business registration, compliance, and

financing options.

Small Business Corporation (SB Corp): The SB Corp is a government financial institution that

provides financing, guarantees, and other support services to MSMEs in the Philippines. They
offer loan programs and credit guarantee schemes. They could provide information on financing

options and credit requirements.

Philippine Coffee Board: The Philippine Coffee Board is a non-profit organization that

promotes the growth and development of the Philippine coffee industry. They provide research,

education, and networking opportunities for coffee farmers, processors, and retailers. They could

provide information on coffee sourcing, roasting, and industry trends.

Philippine Franchise Association (PFA): The PFA is a non-profit organization that promotes

franchising as a tool for entrepreneurship and economic development in the Philippines. They

provide information on franchising opportunities and best practices. They could provide

information on franchising models and regulations.

Food Safety and Standards Authority of the Philippines (FSSAP): The FSSAP is a

government agency that sets and enforces food safety and quality standards in the Philippines.

They provide food safety training and certification programs. They could provide information on

food safety regulations and compliance.

Coffee Science Center Philippines: The Coffee Science Center Philippines is a research and

development organization that focuses on the Philippine coffee industry. They provide research

and training services on coffee processing and quality control. They could provide information

on coffee processing, grading, and quality control.

V.

List of requirements for my new business.

A. Register your business with the Securities and Exchange Commission (SEC)
B. Obtain clearance from the Barangay and Community tax Certificate (CTC or Cedula)

C. Obtain company's business permit from the local Mayor's office.

D. Register your company with the Bureau of Internal Revenue (BIR)

E. Register as an employer.

VI.

SWOT ANALYSIS

STRENGTHS - Kaffebona symbolize hope, positivity, and optimism, and send energetic vibes
every time you visit. We and the waiters serve you with a smile on our face. That’s why people
visit our coffee shop daily.

WEAKNESSES - There are many variable costs involved in running a coffee shop such as
suppliers, staff salaries, rent, etc. The global economic crisis has increased many of the costs due
to restrictions and legalities.

OPPORTUNITIES - Mobile app and delivery, a mobile application and a web portal have
become very important especially under the situation of business lock and shutdown. Online
presence is a big help in our business to interact with customers.

THREATS - As we know the coffee shop business is a very competitive industry with many
local and multinational brands. Some of them even offer the same quality coffee at a lower price.
They can easily attract market share.