Presidential Address Does Finance Benefit Society

Presidential Address: Does Finance Benefit Society?
Author(s): LUIGI ZINGALES

Source: The Journal of Finance , AUGUST 2015, Vol. 70, No. 4 (AUGUST 2015), pp. 1327-
1363
Published by: Wiley for the American Finance Association
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The Journal of Finance®
Luigi Zingales
President of the American Finance Association 2014

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THE JOURNAL OF FINANCE • VOL. LXX, NO. 4 • AUGUST 2015
Presidential Address: Does Finance Benefit

Society?
LUIGI ZINGALES*
ABSTRACT
Academics' view of the benefits of finance vastly exceeds societal perception.

dissonance is at least partly explained by an underappreciation by academia of h
without proper rules, finance can easily degenerate into a rent-seeking activit
outline what finance academics can do, from a research point of view and from
educational point of view, to promote good finance and minimize the bad.
For most academic economists the answer to the question raised in

seems obvious. After all, there are plenty of theories that explain
role played by the financial sector: from managing risk (Froot, Scharf
Stein (1993)) to providing valuable price signals (Hayek (1945); Holm
Tiróle (1993)), from monitoring (Diamond (1984)) to designing secur
alleviate informational asymmetries (Myers and Majluf (1984)). Fur
there appears to be plenty of evidence that finance is positively
with growth (e.g., Levine (2005)) and entrepreneurship (Guiso, Sap
Zingales (2004), Mollica and Zingales (2008)), and even with better
(Flug, Spilimbergo, and Wachtenheim (1998), Levine and Rubinstei
and less inequality (Beck, Demirgúç-Kunt, and Levine (2007)).
Yet, this feeling is not shared by society at large. Fifty-seven p
readers of The Economist (not a particularly unsympathetic crowd
with the statement that "financial innovation boosts economic growth
asked "Overall, how much, if at all, do you think the U.S. financia
benefits or hurts the U.S. economy?," 48% of a representative sample
Americans respond that finance hurts the U.S. economy, while onl
that it benefits it.1
This sentiment is not just the result of the crisis: throughout history
has been perceived as a rent-seeking activity. Prohibitions against fina
* Luigi Zingales is at University of Chicago Booth School of Business, NBER, and

pared for the 2015 AFA Presidential Address. While a consultant to the PCAOB,
expressed in this paper are my own and do not necessarily reflect those of the Board o
as a whole. I wish to thank Sarah Niemann for research assistantship and Nava A
Biais (the editor), Luigi Guiso, Oliver Hart, Adair Morse, Donatella Picarelli, Raghu
Rolnick, Paola Sapienza, Amit Seru, Andrei Shleifer, Amir Sufi, and Paul Tucker for
comments.
1 Chicago Booth-Kellogg School Financial Trust Index survey December 2014. The survey, co
ducted by Social Science Research Solutions, collects information on a representative sample
roughly 1,000 American households.
DOI: 10. Ill 1/jofi. 12295
1327

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
1328 The Journal of Finance®
as far back as the Old Testament.2 The aftermath of the 2007 t

cial crisis has only worsened this view. From Libor fixing t
manipulation, from gold price rigging to outright financial fra
mortgages, not a day passes without news of a fresh financ
the financial crisis, Americans' trust towards bankers dropp
(Sapienza and Zingales (2012)) and has not yet fully recovere
It is very tempting for us academics to dismiss such distrust
of ignorant populism (Sapienza and Zingales (2013)). After al
priests of an esoteric religion, only we understand the academi
can appreciate the truths therein revealed. For this reason, w
in public disdain and refuse to engage, rather than wonder
any reason for these feelings.
This is a huge mistake. As finance academics, we should ca
the way the financial industry is perceived by society. Not so m
affects our own reputation, but because there might be some t
criticisms, truths we cannot see because we are too embedded in
And even if we thought there were no truth, we should care ab
that this reputation has in shaping regulation and government
the financial industry. Last but not least, we should care bec
role that finance can play in society depends on the public's per
industry.
When the antifinance sentiment becomes rage, it is difficult to maintain
a prompt and unbiased enforcement of contracts, a necessary condition for
competitive arm's length financing. Without public support, financiers need
political protection to operate, but only those financiers who enjoy rents can
afford to pay for heavy lobbying. Thus, in the face of public resentment only the
noncompetitive and clubbish type of finance can survive. The more prevalent
this bad type of finance is, the stronger the antifinance sentiment will become.
Hence, a deterioration the public perception of finance risks triggering a vicious
circle, all too common around the world (Zingales (2012)). The United States
experienced such a vicious circle after the 1929 stock market crash and it faces
this risk again today.
What can we do as a profession? First of all, we should acknowledge that
our view of the benefits of finance is inflated. While there is no doubt that a
developed economy needs a sophisticated financial sector, at the current state
of knowledge there is no theoretical reason or empirical evidence to support the
notion that all growth in the financial sector over the last 40 years has been
beneficial to society. In fact, we have both theoretical reasons and empirical
evidence to claim that a component has been pure rent seeking. By defending
all forms of finance, by being unwilling to separate the wheat from the chaff,
we have lost credibility in defending the real contribution of finance.
Our second task is to use our research and our teaching to curb the rent-
seeking dimension of finance. We should use our research to challenge existing
2 "If you lend money to any of my people with you who is poor, you shall not be to him as a
creditor, and you shall not exact interest from him." Exodus 22:24 (22:25 in English trans).

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Presidential Address : Does Finance Benefit Society ? 1329
practices in finance and blow the whistle on what does not work. We should be
the watchdogs of the financial industry, not its lapdogs (Zingales (2013)). While
there are several encouraging examples along this direction, we can definitely
do more.
We should get more involved in policy (while not in politics). Policy work
enjoys a lower status in our circles, because too often it becomes the ex post
rationalization of proposals advanced by various interest groups. By contrast,
the benefit of a theory-based analysis is that it imposes some discipline, making
capture by industry more difficult.
Finally, we can do more from an educational point of view. Borrowing from
"real" sciences, we have taken an agnostic approach to teaching. But physicists
do not teach to atoms and atoms do not have free will. If they did, physicists
would be concerned about how the atoms being instructed could change their
behavior and affect the universe. Experimental evidence (Wang, Malhotra, and
Murnighan (2011), Cohn, Fehr, and Maréchal (2014)) seems to suggest that we
inadvertently do teach people how to behave and not in a good way.
The rest of the paper proceeds as follows. Section I discuss why we should
care about this dissonance. Section II argues that our own perception of the
benefits of finance is inflated. Section III presents evidence of why the financial
sector can be excessively big and why market forces cannot bring it in check.
Sections IV to VI outline what we can do from research and teaching points of
view. Section VII concludes.
I. Why Should We Care?

Facing (often exaggerated) attacks by the media, it is tempting for financial
economists to close ranks and defend the industry we study. If the healthcare
industry - which has grown in relative size more than the financial one - is not
under attack, why should financiers be?
This attitude is very myopic. While the financial sector can and does add a lot
of value, some of the criticism is well founded. An industry does not pay $138
billion in fines in two years (see Table I) if nothing is wrong. Several finance
practices are wasteful if not fraudulent. If we try to defend them all, we might
win some battles, but we will lose the war.
A. Monetary vs. Social Rewards

In the social prestige arena, finance starts at a disadvantage vis-à-vis other
fields. Under an evolutionary view of social norms (Hayek (1967)), one of the
possible roles of social prestige is to fill the gap between the (perceived) social
and private returns of various activities. For example, fighting the spread of
ebola is an activity with a very high social return, but a very low private
return. People who engage in such activity are held in high regard by society.
By contrast, tax-dodging is an activity with high private return but negative
social returns. Not surprisingly, tax dodgers and their enablers are not regarded
highly.

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Table I
Fines Paid by Financial Institutions to U.S. Enforcement Agencies

2012 to 2014
Agency Amount Who Why
DOJ, HUD, $25 Billion Wells Fargo, JPMorgan Collective agreement to address
49 states Chase, Citigroup, Bank mortgage loan servicing and
of America, Ally foreclosure abuses.
Financial
DOJ, NY $619 Million ING Bank N.V. Conspiring to violate the
International Emergency
Economic Powers Act (IEEPA)
and the Trading with the
Enemy Act, (TWEA) and
illegally moving billions of
dollars through the U.S.
financial system, in violation
of New York state laws on
behalf of sanctioned Cuban
and Iranian entities.
CFTC $200 Million Barclays Manipulation and false
reporting of Libor and
Euribor rates.
DOJ $160 Million Barclays Manipulation and false
Euribor rates.
SEC $35 Million Oppenheimer Funds Inc. Misleading statements about
two of its mutual funds' losses
and recovery prospects in the
midst of the credit crisis in
late 2008.
CFTC $5 Million Morgan Stanley Unlawfully executed, processed,
and reported numerous
off-exchange futures trades as
exchanges for related
positions (EFRPs) to the
Chicago Mercantile Exchange
(CME) and Chicago Board of
Trade (CBOT).
DOJ $175 Million Wells Fargo Discriminating against qualified
African- American and
Hispanic borrowers in its
mortgage lending from 2004
through 2009 by steering
wholesale and retail
borrowers into subprime
mortgages when
non-Hispanic whites with
similar credit profiles received
prime loans and charging
African-American and
Hispanic wholesale borrowers
higher fees and rates than
white borrowers because of
their race or national origin.
{Continued)

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Presidential Address: Does Finance Benefit Society ? 1331
Table I - Continued
SEC $6.5 Billion Wells Fargo Selling investments tied to

mortgage-backed securities
without providing sufficient
information to understand
their complexity or disclosing
the risk to investors;
concealed risks, terms and
improper pricing in CDOs and
other complex structured
products from investors.
SEC $14 Million Well Advantage Insider trading.
SEC $296.9 Million JPMorgan Chase Misleading disclosures to
investors about
mortgage-related risks and
exposure.
SEC $120 Million Credit Suisse Misleading disclosures to
investors about
exposure.
DOJ, OCC, $1.92 Billion HSBC Holdings Pic. and Violating the Bank Secrecy Act
Federal HSBC Bank (BSA), the International
Reserve Emergency Economic Powers
Act (IEEPA), and the
with the Enemy Act
failing to maintain a
effective anti-money
laundering program,
to conduct due diligen
foreign corresponden
holders, and conduct
illegal transactions o
of customers in countries
subject to U.S. sanctions.
CFTC, DOJ $1.2 Billion UBS Manipulation and false
Euribor rates.
DOJ, NY $227 Million Standard Chartered Conspiring to violate the
International Emergency
Economic Powers Act
(IEEPA); violate U.S. and
New York state laws
governing transactions
involving countries subject to
U.S. sanctions.
Federal $11.6 Billion Bank of America Selling Fannie Mae hundreds of
National billions of dollars worth of
Mortgage defective mortgages and
Association mishandling servicing of
(Fannie Mae) mortgages.
0 Continued

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Table I - Continued
Federal $9.3 Billion Bank of America, Wells Foreclosure abuses from

Reserve, OCC Fargo, JP Morgan robo-signing scandal.
Chase, Citigroup,
Morgan Stanley,
Goldman Sachs,
Aurora Bank, PNC
Financial, Sovereign
Bank, Metlife Bank,
US Bancorp, SunTrust,
HSBC
CFTC $290 Million Royal Bank of Scotland Manipulation and false
Euribor rates.
SEC $600 Million CR Intrinsic Investors Participating in an insider
trading scheme involving a
clinical trial for an
Alzheimer's drug being jointly
developed by two
pharmaceutical companies.
FRBNY $62 Million Bank of America Losses related to mortgage
securities that Maiden Lane
II purchased from AIG.
NCUA $165 Million Bank of America Losses related to purchases of
residential mortgage-backed
securities by failed corporate
credit unions.
SEC $6.5 Million Fifth Third Misleading investors through
improper accounting of
commercial real estate loans.
SEC $3.5 Million CapitalOne Understating millions of dollars
in auto loan losses.
MBIA $1.7 Billion Bank of America Misrepresentation by
Countrywide of its mortgage
values and underwriting
standards.
FHFA $885 Million UBS To settle claims of alleged
violations of federal and state
securities laws in connection
with private-label residential
purchased by Fannie Mae and
Freddie Mac.
FERC $410 Million JPMorgan Chase To settle allegations that in 2010
JP Morgan Ventures Energy
Corp traders manipulated the
electricity market in
California and the Midwest.
DOJ, NY $23.8 Million Liechtensteinische Non-prosecution agreement for
Landesbank AG opening and maintaining
undeclared bank accounts for
U.S. taxpayers from 2001
through 2011: assisting large
0 Continued )

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Table I - Continued
number of U.S. taxp

evading their U.S. t
obligations, filing fa
tax returns with the
otherwise hiding ac
from the 1RS.
SEC $50 Million UBS Violating securities laws while
structuring and marketing a
collateralized debt obligation
(CDO) through failure to
disclose that it kept millions
of dollars in upfront cash tha
it received while acquiring
collateral for the CDO rather
than transferring it to the
CDO.
OCC, SEC, $700 Million JPMorgan Chase To settle all claims about
Federal management and oversight of
Reserve the unit involved in the
London Whale trades.
OCC $389 Million JPMorgan Chase Improperly charging customers
for add-on services when they
signed up for credit cards.
DOJ $2.85 Million Chevy Chase Bank Engaging in a pattern or
practice of discrimination
against qualified
Hispanic borrowers in home
mortgage lending from 2006
through 2009.
CFTC, DOJ $800 Million Rabobank Manipulation and false
Euribor rates.
CFTC $100 Million JPMorgan Chase To settle charges relating to
London Whale trades.
DOJ, NCUA, $13 Billion JPMorgan Chase To settle series of lawsuits over
FDIC, FHFA, sale of toxic mortgage-backed
NY, CA, DE, securities.
IL, MA
SEC $150 Million RBS Securities Misleading disclosures to
investors about
exposure.
FHFA $1.9 Billion Deutsche Bank To settle claims alleging
with private-label
Freddie Mac between 2005
and 2007.
0 Continued )

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Table I - Continued
DOJ, CFBP $35 Million National City Bank Engaging in a pattern or

practice of discrimination by
increasing loan prices for
Hispanic borrowers who
obtained residential
mortgages between 2002 and
2008 from National City
Bank's retail offices and
nationwide network of
mortgage brokers.
DOJ $7 Billion Citigroup Knowingly securitizing defective
mortgages ahead of the crisis
DOJ $2.6 Billion JPMorgan Chase Lax oversight of Bernie Madoff.
Treasury Dept. $152 Million Clearstream Banking, To settle potential civil liability
OFAC S.A. for violations surrounding use
of Clearstream's omnibus
account with a U.S. financial
institution as a conduit to
hold securities on behalf of
the Central Bank of Iran.
FHFA $1.25 Billion Morgan Stanley To address claims alleging
securities laws and common
law fraud in connection with
private-label mortgage-
backed securities (PLS)
Freddie Mac between 2005
and 2007.
DOJ $614 Million JPMorgan Chase Violating the False Claims Act
by knowingly originating and
underwriting noncompliant
mortgage loans submitted for
insurance coverage and
guarantees by the
Department of Housing and
Urban Development's (HUD)
Federal Housing
Administration (FHA) and
the Department of Veterans
Affairs (VA).
SEC $196 Million Credit Suisse Violating federal securities laws
by providing cross-border
brokerage and investment
advisory services to U.S.
clients without first
registering with the SEC.
(Continued)

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Table I - Continued
FHFA $122 Million Société Générale To resolve claims in FHFA v.

Société Générale, et al.
alleging violations of federal
and state securities laws in
connection with private-label
(PLS) purchased by Fannie
Mae and Freddie Mac during
2006.
FHFA $9.5 Billion Bank of America Litigation over mortgage
securities sold to Fannie Mae
and Freddie Mac between
2005 and 2007.
FHFA $885 Million Credit Suisse To resolve all claims in FHFA v.
Credit Suisse, et al. as well as
all claims against the Credit
Suisse defendant in FHFA v.
Ally Financial Inc., et al.
and state securities laws in
connection with private-label
(PLS) purchased by Fannie
Mae and Freddie Mac during
2005-2007.
FHFA $280 Million Barclays To settle claims of violations of
federal and state securities
laws in connection with
backed securities purchased
by Fannie Mae and Freddie
Mac during 2005-2007.
FHFA $110 Million First Horizon To resolve claims in FHFA v.
First Horizon National
Corporation, et al. (S. D.N. Y.),
and District of Columbia
with private-label
Freddie Mac during
2005-2007.
DOJ, Federal $2.6 Billion Credit Suisse Helping U.S. taxpayers file false
Reserve, NY income tax returns and other
documents to the 1RS.
NY, DOJ $8.9 Billion BNP Paribas Transferring dollars on behalf of
countries blacklisted by
United States.
(Continued)

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Table I - Continued
DOJ, HUD, $968 Million SunTrust Mortgage Mortgage origination, servicing,

CFPB and foreclosure abuses.
DOJ $200 Million U.S. Bank Violating the False Claims Act
by knowingly originating and
underwriting mortgage loans
insured by the Federal
Housing Administration
(FHA) that did not meet
applicable requirements.
DOJ, CFBP $169 Million GE Capital Retail Bank Engaging in a nationwide
pattern or practice of
discrimination by excluding
Hispanic borrowers from two
of its credit card
debt-repayment programs.
FHFA $99.5 Million RBS Securities To resolve claims against RBS
in FHFA v. Ally Financial Inc.
in the Southern District of
New York, alleging violations
of federal and state securities
laws in connection with
backed securities purchased
by Freddie Mac during
2005-2007.
DOJ, NY, CO, $4 Billion Citigroup To resolve federal and state civil
FHFA claims related to its conduct
in the packagin
securitization, m
sale and issuance of
securities (RMBS) prior to
Jan. 1, 2009.
AIG $650 Million Bank of America To settle allegations of fraud in
the bank's packaging and
selling of mortgages to
investors.
DOJ $320 Million SunTrust Mortgage To conclude a criminal
investigation of its
administration of the Home
Affordable Modification
Program (HAMP): misled
many mortgage servicing
customers who sought
mortgage relief through
HAMP-made material
misrepresentations and
omissions to borrowers in
HAMP solicitations, and
failed to process HAMP
applications in a timely
fashion.
{Continued)

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Table I - Continued
SEC $275 Million Morgan Stanley Misleading public disclosures

about delinquency status of
subprime mortgages in two
securities the firm sold to
investors in 2007.
CFTC $105 Million Lloyds Banking Group Manipulation and false
reporting of Libor rate.
DOJ $86 Million Lloyds Banking Group Manipulation of submissions for
the Libor rate.
DOJ $1.27 Billion Bank of America Mail and wire fraud committed
by Countrywide in selling
thousands of toxic mortgages
to Fannie Mae and Freddie
Mac with lies that they were
quality investments.
DOJ, SEC, $16.65 Billion Bank of America To resolve federal and state
6 states claims regarding financial
fraud leading up to
during the financia
DOJ $100 Million BB&T Participating in an abusive tax
shelter known as Structured
Trust Advantaged
Repackaged Securities
(STARS) to subvert the
foreign tax credit rules and
generate illicit tax benefits.
Total $137.74 Billion
Many financial activities tend to have a private return t

than the (perceived) social return. The same is true for lawy
gation lawyers, but not for doctors. In finance, however, thi
extreme. In 1992, George Soros's short forced the pound
Exchange Rate Mechanism (Ferguson and Schiefer (2009)).
gue that his social contribution was big (the United Kingdom
exchange rate regime that was penalizing its economy), it w
and easy to measure. By contrast, his private profit ($1 bill
only natural that finance be low in the scale of social presti
upon us, finance academics, to enhance the perception of
many finance activities. To this day, empirical measures of
efficient market are fairly elusive.
But even if we do our best, the deck is stacked against us.
social return, large and rapid accumulations of wealth (lik
likely to generate envy and public resentment. This is ev
the reason for that accumulation is not easily understo
not resent Steve Jobs' huge wealth accumulation, because
appreciate the benefits of his innovations. The same is not t

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Thus, even in the absence of any fraud, there is a natur

towards finance. In the presence of fraud, this dislike easily
is the reason why we should all be sensitive to the cost ass
Even when relatively small from a quantitative point of
financial sector can have devastating effects on the reputatio
with extreme negative consequences on its functioning.
B. Reputation and Good Finance

If political power is disproportionately in the hands of
increasingly the case in the United States, why is the negativ
of finance a problem? Rich financiers can easily buy their po
In fact, this is precisely the problem.
At the cost of oversimplifying, there are two main ways in
can be done by the private sector (i.e., without the coercive p
There is the competitive arm's length mode, which relies hea
and unbiased enforcement of contracts, and there is the
mode, where the financier secures her return on investment
kind of monopoly over the firm she finances (Rajan and
As with every monopoly, this requires some barriers to entr
may be due to regulation, or to a lack of transparency - o
system, which substantially raises the costs of entry to pote
Alternatively, barriers to entry may be provided by a "special
the government. In such a system, conflicts of interest are n
they are the rule.
While it is certainly possible to construct counterexamples,
mode of financing is cheaper and less biased. Yet, it is a m
mode to sustain. It requires not only that the rule of law be
also that it be respected in the future. If a lender does not e
to be enforced, she will never extend arm's length credit. In
some degree of economic or political control to protect her i
True competition can occur only on a level playing fie
field needs to be designed and supported. In particular,
istrative system that follows the impartiality principle an
Unfortunately, while everybody benefits from such a system
so disproportionately as to spend resources to lobby for it
lobby in favor of true competitive markets is the weakest
and Zingales (2003)). This is the reason why public suppor
important. Without public support, the best form of financ
democratic, and inclusive finance - cannot operate. If poli
comes necessary to operate, only the type of finance that enjo
to lobby heavily can survive. This is the bad type of finance,
plutocratic, and clubbish one.
C. The Vicious Circle
The rule of law is a crucial ingredient in the development of competitive

financial markets (La Porta, Lopez-de-Silanes, and Shleifer (2008)). Yet, wha

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
underpins the rule of law is a set of beliefs that the rule of law promotes eco-
nomic prosperity. If these beliefs start to waver, the expectation that property
rights will be respected in the future wavers as well.
In 2009, despite questions about its legality, the U.S. Congress approved by a
328-to-93 vote a retroactive 90% levy on bank bonuses of bailout banks.3 Thus,
even in the United States public resentment against finance can undermine
the expectation that the rule of law will be respected in the future. Without
this expectation, the competitive, democratic, and inclusive finance will quickly
become unsustainable.
This situation is very common around the world. Di Telia and MacCulloc
(2009) find that, controlling for country fixed effects, the more an individua
perceives his country as corrupt, the more he demands government interven-
tion. They also find that increases in corruption in a country precede increase
in support for populist, left-leaning parties.
In these situations, to keep the money spigot going, the financial industry w
seek protection by increasing its political power. Unfortunately, this increase
political power will have the effect of creating even more popular resentmen
against the industry. This resentment can be neutralized by heavier lobbying,
but this starts an escalation. The risk is that this escalation will end with an
even more radical backlash against the entire industry.
This vicious circle is not unique to the finance industry. It is present in
every industry. But it is particularly strong in the financial industry, because
of the importance that the rule of law plays in this industry and because of the
negative feelings this industry engenders even in normal times.
D. No Easy Way Out

How can we break this vicious circle? The traditional response - more gov-
ernment regulation - makes the problem worse. If the financial industry is
good at buying out political power, it is even better at capturing regulators.
At every financial crisis we create a new regulator. The Federal Reserve was
created in 1913 to address the liquidity problems experienced during the panic
of 1907. The Federal Deposit Insurance Corporation (FDIC) was created in
1933 to prevent the kind of bank runs that forced more than 5,000 banks to
close in the early 1930s. Similarly, the Securities and Exchange Commission
(SEC) came into being in 1934 to prevent the stock market manipulations that
had prevailed during the 1920s, the Office of Thrift Supervision was created
in 1989 following the savings-and-loan crisis of the late 1980s and the Public
Company Accounting Oversight Board (PCAOB) was created in response to the
Enron and WorldComm accounting scandals. The 2007 to 2008 financial crisis
brought us the Consumer Financial Protection Bureau (CFPB).
All these agencies start with the best intentions. Hiring on the wake of a
crisis, they are able to attract highly motivated people who want to make
a difference. Over time, however, the sense of purpose fades, while constant
3 Hülse, Carl, and David M. Herszenhorn, 2009, House approves 90% tax on bonuses after
bailouts, New York Times , March 19, 2009.

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
pressure from the industry succeeds in winning over or pus

best people. From a tool to improve the functioning of mark
agencies become a club to consolidate the power of incumben
This life-cycle theory of government agencies should not b
for total laissez faire. Without proper rules, we do not have
market - we have a jungle. Yet, this theory should be kept in
ing about how to intervene. In particular, in designing ru
need to think about how these rules will be adapted and enfo
lobbying pressure. For this reason, rules that modify incent
than repress behavior ex post are to be preferred as enforcem
easily blocked by lobbying. Similarly, simpler rules approved
to be preferred to complicated regulation implemented by
Finally, rules that can be enforced by class action suits ar
is easier to buy out an agency or a prosecutor than to buy
(Zingales (2012)).
Last but not least, regulation is not the only solution. As
do a lot to ameliorate the situation. Yet, we cannot do so i
there is a problem. Below, I argue that we do have a prob
what we can do about it.
II. An Inflated View of the Benefits of Finance
Even the most severe critics of the financial sector agree that a good f
system is essential for a well-functioning economy and that "over the lon
of history, financial innovation has been important in promoting growt
real matters of contention are whether financial innovation over the last 40
years has been beneficial and whether the size of the U.S. financial system
has outgrown its benefits. A common belief in our profession is that all that
we observe is efficient. But do we have any theory or evidence to justify this
conclusion?
A. Lack of Theory
The First Welfare Theorem (Arrow and Debreu (1954)) demonstrates that in
a competitive economy individual choices lead to an allocation that is Pareto
efficient. The First Welfare Theorem, however, holds only if every relevant
good is traded in a market at publicly known prices (i.e., if there is a complete
set of markets). When this condition is violated (as is generally the case),
Pareto optimality of the equilibrium is not guaranteed. In fact, Greenwald
and Stiglitz (1986) show that when markets are incomplete, the equilibrium
is not, in general, Pareto efficient. More interestingly for the financial sector,
Hart (1975) shows that starting from an incomplete market economy, adding a
market can make all agents worse off. Elul (1995) further shows that far from
4 Stiglitz, Joseph E., "Financial innovation: Against the notion that financial innovation boosts
economic growth," The Economist, February 23-March 3, 2010.

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being an exception, Harťs result is robust and pervasive. Thus, there is no

theoretical basis for the presumption that financial innovation, by expanding
financial opportunities, increases welfare.
B. Lack of Evidence
A large body of evidence (summarized in Levine (1997, 2005) and Beck (2011))
documents that on average a bigger banking sector (often measured as the ratio
of private credit to GDP) is correlated with higher growth, both cross-sectionally
and over time.
Besides the traditional issues with cross-country analysis (Zingales (2003)),
this evidence faces two challenges in addressing whether the U.S. financial
system is excessively big. First, that the relationship exists on average does not
imply that it is true on the margin. Second, there is precious little evidence of a
positive role of forms of financial development that are particularly important
in the United States, for instance, the equity market, the junk bond market,
the option and future markets, and interest rate swaps.5
More recent evidence challenges the view that more credit is always good.
Arcand, Berkes, and Panizza (2012) find a nonmonotone relationship between
the ratio of credit to GDP and growth, with a tipping point when credit to the
private sector reaches around 80% to 100% of GDP. At this level, the marginal
effect of financial depth on output growth becomes negative. Cecchetti and
Kharroubi (2012) arrive at a similar conclusion. Schularick and Taylor (2012)
further establish that lagged credit growth is a highly significant predictor
of financial crises and that financial stability risks increase with the size of
the financial sector. Similarly, Mian and Sufi (2014) identify the increase in
the ratio of debt to GDP (the flip side of credit to GDP) as the main culprit
of the 2007 to 2008 financial crisis. Thus, if anything, the empirical evidence
suggests that credit expansion in the United States has been excessive.
The problem is even more severe for other parts of the financial system.
There is remarkably little evidence that the existence or size of an equity
market matters for growth. Da Rin, Nicodano, and Sembenelli (2006) find
that in Europe the opening of a "New Market" for smaller companies had a
positive and significant effect on the proportion of private equity funds invested
in early stage ventures and high-tech industries. It is unclear, though, how
much of this effect is specific to the internet bubble. Levine and Zervos (1998)
estimate the correlation between various stock market measures and economic
growth and find that only market turnover (the value of domestic shares on
domestic exchanges over domestic capitalization) is significantly correlated
with economic growth. A priori this would not have been the most obvious
measure of development. Thus, it is not clear how much of this result is a
product of data snooping. Furthermore, I am not aware of any evidence that the
5 As a measure of financial development, Jayaratne and Strahan (1996) use bank deregulation
and Rajan and Zingales (1998b) use quality of accounting standards. Even evidence using these
measures is unable to answer the question raised at the beginning of this section.

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creation and growth of the junk bond market, the option an

or over-the-counter derivatives are positively correlated with
In interpreting a body of empirical literature one has
Holmes's famous principle of the dog that didn't bark. Befor
financial crisis, incentives to write a paper documenting t
markets were very high and the data were readily available.
has been published it is not for lack of trying, but for a lack o
a statistically significant result. Therefore, the lack of publi
be safely interpreted as evidence of a lack of any correlation
To this point it is interesting to note that all the above-me
on the negative effects of financial development has been
crisis, even that based on pre-crisis data, (see Philippon (2
exception). Thus, the same evidence could have been gathered
but was not. Why? It is possible that our profession is subjec
type of evidence we are looking for is affected by those fad
body of empirical evidence should be interpreted in light of
C. Not Guilty by Association

Between 1960 and 2012, while the financial industry grew
to 8% of GDP, the healthcare sector grew from 5% to 18
happened in other service sectors, doesn't this justify the gro
sector?
The healthcare sector is a particularly good comparison for the financial one.
Both sectors provide a service everybody needs but very few people understand,
and thus both sectors depend heavily on trust. Both sectors are plagued by
conflicts of interest and experience enormous abuse and fraud. In both sectors,
buyers often do not bear the entire cost of their decisions. Finally, both sectors
are much bigger in the United States than in most other countries.
Is this analogy a source of comfort or a source of worry? In both sectors,
the government has intervened massively and distorted natural market forces.
And, both sectors lobby heavily to direct government intervention to their own
advantage. In 2014 these sectors were at the top of the ranking for money spent,
on lobbying, with $369M (finance) and $367M (healthcare).7 Thus, the parallel
dynamics are more suggestive of a common problem than of the inexistence of
a problem.
D. Money Doctors
In an attempt to explain the growing size of the money management business
documented in Greenwood and Scharfstein (2013), Gennaioli, Shleifer, and
6 Of course, lack of statistical significance is often due to noise in the data. Thus, we cannot
necessarily conclude that the correlation is zero. Rather, we can only conclude that the existing
measures will produce zero correlation.
7 See https://www.opensecrets.org/lobby/top.php?indexType=c&showYear=2014.

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Presidential Address : Does Finance Benefit Society1? 1343
Vishny (2014) argue that - like healthcare - finance is a service that people
cannot perform on their own. While expensive, not using these professional
services could be worse because most people do not know much about these
fields. According to this view, finance has grown because demand for this service
has grown. This view is supported by Von Gaudecker (2015), who shows that
financially illiterate workers benefit from financial advice: they gain roughly
50 bps of extra return per given level of risk.
As for healthcare, the question is not whether people benefit from doctors,
but what is the cost-to-benefit ratio. In the United States healthcare expendi-
ture to GDP is 18%, almost twice that of the United Kingdom (9%), Sweden
(10%), Canada (11%), and Germany (11%).8 The disproportionate size of the
U.S healthcare sector does not map into measurable benefits: the United States
is only 32nd for overall life expectancy, below Portugal and Greece in spite of
spending more than four times as much per capita.9 In Sweden, finance to GDP
is half that in the United States. Are U.S. retirement savings managed so much
better than Swedish ones? The evidence in Cronqvist and Thaler (2004) seems
to suggest that is not the case.
Also as for healthcare, another question is whether the system can be de-
signed in a better way. The architecture of a country's retirement system (public
or private, defined benefit or defined contribution, default options) has a big
impact not only on its ability to fund pensions at a reasonable cost, but also
on the size, profitability, and efficiency of the financial system. The movement
towards defined contributions has significantly increased the share of GDP
represented by asset management services (Greenwood and Scharfstein 2013),
making the financial industry richer.10 Has this been good or bad for society
overall?
III. An Hypertrophic Financial Sector

The last 40 years have witnessed a major revolution in finance. While
40 years ago the efficient market theory (EMT) was dominant and Jensen
(1978) could assert with confidence that "there is no other proposition in
economics which has more solid empirical evidence supporting it," today it
is hard to find any financial economist under 40 with such a sanguine position.
The consequences of this revolution, however, have not been fully digested
when it comes to welfare analysis and regulation. When does finance help
ordinary people and when does it take advantage of them? Without the crutches
of the EMT, the analysis is more nuanced (Zingales (2010)). We cannot argue
deductively that all finance is good. Yet, we do not want to go to the opposite
extreme and argue that all finance is bad or useless. To separate the wheat from
the chaff, we need to identify the rent-seeking components of finance, that is,
8 See http://data.worldbank.org/indicator/SH.XPD.TOTL.ZS.
9 World Health Organization, http://apps.who.int/gho/data/node.main.688.
10 In 2010, U.S. households owned $10.1 trillion in retirement assets. At a conservative of
management fee of 100 bps per year, this represents $100billion for the financial industry.

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
those activities that while profitable from an individual poin

so from a societal point of view.
In what follows I focus on some corporate finance examples
literature, started by Hirshleifer (1971), on excessive inform
an equally large literature on excessive trading (French (2
these examples not because they are the most important case
reflect where my expertise is, but because they are less discu
ture. Since Hirshleifer (1971) we have understood that specul
be excessive from a societal point of view. There is not an eq
however, of how both commercial and investment banking s
out of proportion.
A. Duping Unsophisticated Investors

In the financial sector, "duping" takes two forms. There is
where investors are sold a product that they do not unde
have never wanted had they understood it, and "indirect"
vestors are attracted to product bundles that are convenient
investors (who buy the cheap part and disregard the expe
out to be extremely costly for unsophisticated investors (
bundle).
The structured products sold to depositors throughout Euro
first categories. Celerier and Vallee (2013), for example, an
structured products issued in 17 European countries from
find that more complex products have higher markups and a
phisticated investors. Consistent with Carlin (2009), they fin
increases with competition, measured as the introduction
fund (ETF) products. Thus, complexity seems to be used
costs.
Another example of "straight" duping are lemon securities sold to unsophis-

ticated buyers. In fact, the fear that commercial banks will dump on their de-
positors bonds of near-insolvent borrowers that they do not want to refinance
was one of the reasons behind the 1933 legislation to separate investment and
commercial banks (also known as the Glass-Steagall Act). Kroszner and Rajan
(1994) examine whether there was any empirical basis for this fear in the years
preceding the Glass-Steagall Act and find no evidence that commercial banks
systematically fooled the public. However, the same cannot be said for other
countries. Italian banks dumped Parmalat and Cirio bonds on their depositors
shortly before these companies went bankrupt.12
Another example of "straight" duping is represented by mortgages suffi-
ciently complicated not to be understood by borrowers. The level of complication
11 For recent examples in this literature see Bolton, Santos, and Scheinkman (2014) and Biais,
Foucault, and Moinas (2015).
12 Maciocchi, Patrizia, 19 Ottobre 2012, Cassazione: L'investimento sui bond Ciro e Parmalat
era a rischio. Si al risarcimento, Il Sole 24 Ore.

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does not need to be extreme. By using an experiment of mandatory counseling

in Illinois, Agrawal et al. (2014) show that an overwhelming majority of bor-
rowers who were receiving adjustable rate loans did not understand that their
mortgage payment was not fixed over the life of the loan.
A more sophisticated form of duping is studied by Gabaix and Laibson (2006).
The basic financial product is not a lemon, but it is packaged with some op-
tional overpriced add-ons (e.g., a free credit card with extremely high late fees).
Sophisticated consumers observe the price of the expensive add-on even if it
is shrouded and limit their purchase to the basic good, while unsophisticated
consumers do not pay attention to the price of the shrouded add-on and buy it
in addition to the basic good. In equilibrium the basic good will be priced below
the marginal cost because it will be subsidized by the excessive profits on the
shrouded add-on. But the distortion will not be eliminated.
These distortions are present in every sector, not just in finance. But, the
financial sector provides much greater opportunities for abuse, thanks to th
flexibility provided by financial engineering. These opportunities are so larg
that even governments take advantage of them. For example, subsidized credit
is a very popular form of government intervention because it is less transpar-
ent to taxpayers. So are the implicit bailout options to Fannie Mae and Freddie
Mac, and many nonrecourse loans granted by the Fed during the crisis. "A key
insight - writes a senior official in the Bush administration - is that underpric-
ing insurance coverage is economically similar to overpaying for assets - but it
turns out to be far less transparent. This insight underpins both the TALF and
the bank rescue programs announced by the Obama administration in March
2009" (Swagel (2009)).
Except for clear cases of fraud or misrepresentation by the government, one
may wonder whether these situations do not fall under the caveat emptor
principle. Under this old principle, the buyer cannot recover damages from the
seller for defects on a property. This principle has two functions: first, to create
incentives for the buyer to collect information about his purchases, and second,
to minimize litigation due to buyer's remorse. When it comes to the securities
market, we may wonder to what extent it is efficient to require all investors to
collect the same information, especially when they are de facto forced to become
investors by some 401k plan.
B. Aiding and Abetting Agency Problems
Frequent-flier miles for business customers are generally credited to the in-
dividual flying, not the company paying for the ticket. This is a clever way to
create brand loyalty and reduce price sensitivity. Similarly, several drug com-
panies provide customers with a rebate roughly equal to their out-of-pocke
expenses to make customers insensitive to the price of the product. However
this is also a way to prey on the moral hazard present in healthcare. Insured
customers tend to disregard prices and overconsume drugs. Principals (in thi
case the insurance companies that foot the bill) try to reduce this moral hazard
by introducing some co-payment. By introducing the rebate, pharmaceutica

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
companies neutralize insurance companies' attempt to miti

ard problem.
As these examples suggest, exploiting customers' agency
mon and time-honored technique. Of course, principals could
that their employees rebate their miles or by requiring insu
back their drug rebates. These countermeasures, however,
plagued with problems. Their efficacy depends very much on
keting innovation, the flexibility of the technology used to
problems, and how present and active the principal is.
Unfortunately, finance stands out in all three dimension
pens very fast, financial engineering provides an extrem
exploit agency problems, and the principals (be they share
traded companies or taxpayers) are dispersed with little abili
move. For this reason, financial products designed to prey
problems are widespread.
Most executive compensation packages, for example, are
prices through options and other financial variables, from
flow. A clever use of derivatives can increase the value of th
stated earnings or cash flow given the performance of the c
ple, by increasing risk, derivatives can increase the value
options, and by swapping a fixed rate with a floating rat
increase current earnings. A board could try to mitigate t
derivatives in the CEO's compensation package. However,
compensation committee, I can attest to how difficult thi
when board members have the intention to do so, let alon
little hesitant.
The problem is obviously even more severe when the principal is the taxpayer.
Pérignon and Vallée (2013) document this problem very clearly by looking at
the actual borrowings of nearly 3,000 French local governments. They show
that politicians use structured loans with artificially low initial rates and sub-
stantial future coupon risk. They use them more frequently and to a larger
extent when their incentives to hide the cost of debt are strong, when their
area is politically contested, and when their peers employ similar transactions.
Thus, financial engineering makes the agency problem between voters and
elected politicians worse.
The same can be said for much of regulation. When Greece was trying to
meet the Maastricht parameters to be admitted in the euro, it engaged in a
series of currency and interest rate swaps. These contracts were based not
on the prevailing spot market exchange rates at the time of the swap trans-
action, but on different ones. As a result "the Greek government debt was
de facto reduced by EUR 2.4 billion by the conversion process" (EUROSTAT
(2010)). "Normally, Greece should have made an equivalent payment in cash
in order to compensate its swap counterpart, with an unfavorable effect on
the government deficit. Instead the Greek authorities agreed that this above-
mentioned lump sum would be repaid through an off-market interest rate swap
that was structured such that the repayment by Greece would be spread by

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
way of annual net interest payments until 2019, following a grace period of
two years for such payments. The impact on the deficit therefore appeared over
many years and the impact on the Greek accounts was low on a yearly basis"
(EUROSTAT (2010)). Thus, the flexibility provided by financial derivatives al-
lowed Greece to run afoul of the Maastricht parameters. Apparently, Greece
was not the only one to do so (e.g., Piga (2001)), but it is the one we know
the most about because the European Union conducted an investigation after
Greece was bailed out.
The problem is not limited to sovereigns, but involves all regulated entities.
According to recent revelations, in early 2012 Goldman Sachs entered int
a deal with Banco Santander, which a U.S. regulator defined as "basically
window dressing that's designed to help Banco Santander artificially enhanc
its capital" (Bernstein (2014)). The operation was not illegal, but it was designed
with the main purpose of bypassing crucial capital ratio requirements. This
case is only one of many. How many? Unfortunately, it is not easy to find out.
C. Is Fraud a Bug or a Feature ?

Distortions and abuses are present in every industry. Rudman et al. (2009
estimate the cost of fraud and abuse in the healthcare sector to be between
$100 and $170 billion per year. Yet, the size and pervasiveness of fraud in the
financial sectors seem to exceed those in the healthcare sector, in spite of being
half its size.
For the period 1996 to 2004, Dyck, Morse, and Zingales (2014) estimate
that the cost of (mostly financial) fraud among U.S. companies with more
than $750 million in revenues is $380 billion a year. Table I reports the fines
paid by financial institutions to U.S. enforcement agencies between January
2012 and December 2014. The total amount is $138 billion, $113 billion of
which related to mortgage fraud. This severely underestimates the magnitude
of the problem. First, some of the main mortgage lenders (like New Century
Financial) went bankrupt and therefore were never charged. Second, even if a
fraudulent institution did not go bankrupt, it could only be sued if it had enough
capital. The table includes just one fine regarding Madoff, for only $2.9 billion,
when the overall amount of the Madoff fraud totaled $64.8 billion.13 Finally,
Dyck, Morse, and Zingales (2014) estimate that only one-fourth of the fraud
were detected. Thus, the actual figure can easily be four times the calculated
amount.
Fraud has also been documented on a large scale during the real estate
bubble. Piskorski, Seru, and Witkin (2013) find that close to 10% of the $2
trillion nonagency RMBS issued between 1999 and 2007 misreport occupancy
status of borrower and/or second liens. These results are also supported by the
13 Bray, Chad, 2009, "Madoff Pleads Guilty to Massive Fraud." The Wall Street Journal ,
March 12.

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
declaration of a whistleblower inside JPMorgan Chase who r

of the mortgages of some RMBS were based on overstated incom
Not to mention the Ponzi scheme organized by Madoff. Ins
phenomenal returns to attract investors, Madoff offered very st
ulent, returns.
What is unique is not the magnitude of fraud, but the fact th
committing it seem to have got away with it, leaving sharehold
cost. While Madoff is in jail, I am not aware of any financial
for the $113 billion of mortgage-related fraud, nor for the Lib
Finally, not only is the pervasiveness of fraud remarkable - f
ing to exchange rate manipulation, there is hardly any activi
fraud - but also the nonchalance of the people committing it. T
by one of the many email exchanges among Libor traders:
Senior Yen Trader : the whole HF (hedge fund) world will b

instead of calling me if libor move lower
Yen Trader 1 : ok, i will move the curve down lbp maybe mor
Senior Yen Trader, maybe after tomorrow fixing hehehe
Yen Trader 1 : fine will go with same as yesterday then
Senior Yen Trader: cool
Yen Trader 1 : maybe a touch higher tomorrow.15
There is no attempt to hide what they are doing, no sense of guilt. It is ordinary
business.
I fear that in the financial sector fraud has become a feature and not a bug.
In the medical field, doctors might overuse expensive procedures, but they cer-
tainly do not boast that they are doing it with their colleagues. The Hippocratic
Oath makes it socially unacceptable for a doctor to maximize income at the
expense of patients.
The same is not true in finance. We teach our students how to maximize the
tax advantage of debt and how to exploit arbitrage opportunities. Customers are
often not seen as people to respect, but as counterparties to take to the cleaners.
It should not come as a surprise, then, that - according to a whistleblower -
investment bankers were referring to their clients as Muppets. 16 If the only goal
14 Taibbi, Matt, "The $9 billion witness: Meet JP Morgan Chase's worst nightmare," Rolling
Stone , November 6, 2014.
15 See http://www.huffingtonpost.co.uk/2013/02/06/libor-scandal-outrageous-traders-exchanges_
n_2630945.html.
16 "I have seen five different managing directors refer to their own clients as 'muppets,' some-
times over internal e-mail" writes Greg Smith in "Why I Am Leaving Goldman Sachs," New York
Times , March 14, 2012.

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
Presidential Address : Does Finance Benefit Society? 1349
is enrichment, there is a risk that abuses and fraud become not a distortion,
but a continuation of the same strategy by other means.17
D. The Distortionary Role Played by the Government

All too often, the inefficiencies of the financial sector are blamed on market
imperfections, and government intervention is invoked as the solution (e.g.,
Stiglitz (1991)). This approach ignores that the observed inefficiency of the fi-
nancial sector is often not the result of market imperfections, but of government
interventions themselves.
The most famous example is the put option provided by the government to the
financial sector. As Kelly, Lustig, and Van Nieuwerburgh (2012) show, during
the 2007 to 2008 financial crisis stock prices reflected a collective guarantee for
the financial sector. At the peak of the crisis, the market value of this implicit
put option exceeded $100 billion, reducing banks' cost of equity. As I discuss in
more detail below, when there is free entry the effect of a subsidy is to increase
disproportionately the size of the sector.
Another example is provided by the two government-sponsored mortgage
giants, Fannie Mae and Freddie Mac, which had ability to borrow with an im-
plicit government guarantee (a guarantee that became explicit in the summer
of 2008). The subsidy for Fannie alone was estimated at $6.1 billion in 2000 and
$13.6 billion in 2003. 18 When the need to intervene materialized, the effective
cost was more than $180 billion.19
The mistake often made is to attribute this government intervention to some
populist pressure to promote low-income housing, against the interest of the
financial industry. In fact, the financial industry was quite happy to receive
a government subsidy in the form of underpriced insurance against default,
and promoting low-income housing was just a noble excuse. Lobbying does not
work very effectively without the cover of some noble ideas, and what is nobler
than providing a house to every American?
Unfortunately, in this case (unlike in the government put option), academia
did not play its positive role. By using its privileges to guard internal data
closely, Fannie was able to prevent most independent researchers from assess-
ing its performance. As a result, most of the research available on Fannie was
research that Fannie authorized or paid for. In 2002, Fannie Mae commissioned
a reassuring paper stating that "This analysis shows that, based on historical
17 There are two movements that attempt to create in students the mindset that doctors have:
the MBA Oath movement (http://mbaoath.org/), which exhorts MBAs to be "Value Creators," and
"client-centeredness," which focuses on maximizing value for the client. Both approaches suffer
from some vagueness in their prescriptions and generate some other tensions (for example, similar
to the tension between doctors and management).
18 Congressional Budget Office, "Updated Estimates of the Subsidies to the Housing GSEs,"
April 2004.
19 Congressional Budget Office, "The Budgetary Cost of Fannie Mae and Freddie Mac and
Options for the Future Federal Role in the Secondary Mortgage Market," Testimony of Deborah
Lucas before the U.S. House of Representatives Committee on the Budget, June 2, 2011.

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
data, the probability of a shock as severe as embodied in the

standard is substantially less than one in 500,000 - and m
one in three million."20
Fannie's influence in academia, however, was not limited to the occasional
paid-for paper. In a textbook example of how economists can be "captured" just
as regulators can, Fannie Mae financially backed the two leading academic
journals in housing research, Housing Policy Debate and the Journal of Hous-
ing Research. Not surprisingly, the articles in these journals were not terribly
critical of Fannie Mae. Morgenson and Rosner (2011) report that a bank lobby-
ist trying to hire a housing expert to take on Fannie Mae admitted: "I tried to
find academics that would do research on these issues and Fannie had bought
off all the academics in housing. I had people say to me 'Are you going to give
me stipends for the next 20 years like Fannie will?'"
E. Economic Consequences
The economic consequences of all these distortions differ widely. When regu-
lation is useful, regulatory arbitrage has important welfare costs, as is likely to
be the case in the two examples provided above. But, when regulation is inef-
ficient and serving the interests of the large incumbents, regulatory arbitrage
might actually decrease existing distortions, with welfare benefits. Unfortu-
nately, we do not know how to distinguish the two scenarios ex ante. Lacking
a theory of how frequently regulation is inefficient and the magnitude of the
inefficiency, it is impossible to make a statement about the overall cost of reg-
ulatory arbitrage. However, to the extent that at least some of the regulatory
arbitrage is inefficient (as in the two examples provided above), resources are
wasted in the process.
Preying on agency costs is likely to lead to inefficiencies as well. Even if
principals can prevent it through ex ante contractual restrictions, these re-
strictions are likely to be costly (because they prevent some legitimate actions)
and incomplete (because they cannot fully prevent opportunism). Thus, all
these components of finance are redundant.
Much of the "duping" and fraud is pure redistribution from the duped to
the duper s . As economists we tend to be fairly silent about the welfare effect
of wealth redistribution, because we do not want to engage in interpersonal
utility comparisons. Yet, there are several important aspects that should be
considered.
First, this is no costless redistribution. In fact, given the high salaries of
the financial sector (Philippon and Reshef (2012)), the deadweight loss can be
substantial.
Second, redistributing resources from the (relatively) poor to the (rela-
tively) rich is not an activity that enhances the reputation of the financial
industry.
20 Joseph E. Stiglitz, Jonathan M. Orszag, and Peter R. Orszag, 2002, "Implications of the New
Fannie Mae and Freddie Mac Risk-based Capital Standard," Fannie Mae Papers.

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
Another important dimension is where innovation efforts take place. If the

most profitable line of business is to dupe investors with complex financial
products, competitive pressure will induce financial firms to innovate along
that dimension, with a double loss to society: talent is wasted in searching
for better duping opportunities, and mistrust towards the financial sector
increases.
Last but not least, all of these relatively easy profit opportunities in a sec
tor with no barrier to entry lead to excessive entry in the sector. The point is
best illustrated with an example. Before the internet made shopping for re
estate properties easy, American realtors possessed a huge source of marke
power: the Multiple Listing Service (MLS), a central repository of all proper
ties available for purchase. All realtors who used the MLS abided by a type
of contract that made it extremely difficult for buyers and sellers to compete
on price, guaranteeing realtors a commission of 6% of the property's purchase
price.21 Since it is relatively simple and inexpensive to become a licensed real-
tor, this market - like the finance market - is characterized by free entry. Th
combination of some monopoly power and free entry leads to a bloated and less
productive realtor industry.
Hsieh and Moretti (2003) demonstrate this point empirically, using variation
in land - instead of house - prices across U.S. cities. If land prices go up, a
house does not become any more difficult to sell. Yet, if the realtor's percentag
commission is unchanged, selling a house becomes more lucrative thanks t
the land's escalating value. The effect is an increase in the fraction of the labor
force working as real estate agents, lower productivity (sales per agent or sales
per hour worked) among real estate agents, and real wages that remain flat
What happened in the real estate sector is happening to the financial sector.
When it is easy to dupe investors or to prey on their agency problems, man
more people will try to enter the industry. The main difference is that entry
into real estate brokering is fairly fast: one has to take a relatively easy state
license exam and he is in. The same is not true for the financial sector. Much
of the sector's reputation is associated with the firm, not the individual. Thus,
new entrants have to climb the ladder inside existing organizations, and hence
equalization of compensation takes longer.22
IV. What Can We Do in Empirical Research?

A. Whistleblower
"Publicity," wrote Justice Louis Brandeis (2009), "is justly commended as

a remedy for social and industrial diseases." Thus, our primary contribution
as researchers is to expose these distortions, to act as whistleblowers. When
21 When the seller negotiates a lower commission, he must bargain not only with his own real
estate agent, but also with the prospective buyer's agent, who holds a big bargaining chip - the
power to steer his client away from the property.
22 Axelson and Bond (2015) show that overpayment can occur even in a fully competitive equilib-
rium when effort is difficult to monitor and the job involves large amounts of capital per employee.

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the necessary data to conduct the research are broadly acc

to work. The competition among academics to write intere
vance their career contributes to uncovering scandals. Fr
on NASDAQ (Christie and Schultz (1994)) to backdated stock options (Lie
(2005)), from overinflated real estate transaction prices (Ben-David (2011))
to disappearing analysts' recommendations (Ljungqvist, Malloy, and Marston
(2009)), academic research has identified many improprieties in the financial
industry.
In pure Adam Smith fashion, competition in the academic field ensures that
the pursuit of self-interest delivers the common good. Ritter (2008) summa-
rizes the many cases in which "forensic" finance uncovered some wrongdoing.
Yet, this mechanism does not always work well. We academics were late in
spotting mortgage fraud. Even today only two academic papers document it
(Piskorski, Seru, and Witkin (2013), Griffin and Maturana (2015)). I fear this
mechanism works well only when the data to conduct the research are broadly
accessible.
Unfortunately, this is increasingly not the case. In spite of their quasi-
government status, Fannie and Freddie kept their data closely guarded,
preventing academic inquiry into their activities. In other cases, companies
and regulators use access to their data to indirectly influence research. Access
to proprietary data provides a unique advantage in a highly competitive aca-
demic market. To obtain those data, academic economists generally have to
maintain a reputation for treating their sources favorably. Therefore, there are
incentives to cater to the industry or the political authority that controls the
data (Zingales (2013)).
The problem is potentially even more severe with regulators, who have cap-
tive research departments. Regulators, being hierarchical organizations, have
their top-most supervisors vet all research done inside their organization, es-
pecially research done with proprietary data. This vetting is often done both ex
ante (on the basis of the results they expect to find) and ex post (on the basis of
the results that have been found). Even when regulators are not captured by
industry, they tend to be very risk-averse: they do not want a scandal on their
watch. This is why they tend to be very averse to granting access to data to
independent researchers: they fear the researchers would uncover something
inconvenient. They do not appreciate that independent researchers are their
allies, not their enemies.
When I was a young assistant professor, I worked with confidential data at
the Bank of Italy. I inquired if I could use it to test whether industrialists
sitting on a bank's board were getting a sweetheart deal from the bank. It is
a question the Bank of Italy, as supervisor and, at the time, regulator of the
entire Italian banking sector, should have found interesting. In spite of the
potential regulatory implications, I was stonewalled. In my naïveté, I could not
understand why bank officials seemed uninterested in finding out the truth.
Now that I am older and more cynical, I think that the bank had no desire to
confront reality. Its officials doubtless suspected the truth but wished to keep
it hidden, to avoid a scandal under their watch.

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Unfortunately, these episodes are not restricted to other countries; they take
place in the United States as well and create a potentially serious sample
selection bias in the type of questions that can be analyzed and hence in the
published evidence.
B. Ex Post Cost-Benefit Analysis

"Publicity" does not work only against fraud; it can also work in favor of
evidence-based regulation. To understand this mechanism, let us consider a
concrete example of a controversial financial innovation: payday loans. Pay-
day loans are a form of regulatory arbitrage around anti-usury laws. Payday
lenders, instead of charging high rates, charge Tees' ($15 to $20 per $100 prin-
cipal balance) for unsecured loans with a very short time horizon (two to four
weeks), with rates above 400% per year.
Introduced in the early 1990s, payday loans exploded in the United States
over the following two decades. Today, 12 million Americans per year use pay-
day loans, spending on average $520 in interest for loans of on average just
$375 (Bourke, Horowitz, and Roche (2012)). There are more payday loan shops
than McDonald's and Starbucks stores combined (Zinman (2010)).
Not surprisingly, this practice is very controversial and has been banned
in several states. Yet, it could be defended as a unique financing opportunity
for low-income people, who otherwise would find it impossible to cope with
unexpected shocks or would have to rely on loan sharks or internet payday
loans, with worse consequences. Both arguments have some validity, and thus
only empirical work can tell us which is the practical relevance of the two sides
of the story.
Academic papers find some support for both sides of the argument. Melzer
(2011) documents that access to payday loans increases real indicators of eco-
nomic distress, such as difficulties in paying bills, delaying medical care, and
skipping on purchasing prescription medicines, by 25%. Similarly, Carrell and
Zinman (2014) find that payday loan access adversely affects the job perfor-
mance and readiness of U.S. aviators: it increased by 5.3% the likelihood that
an airman was sanctioned for critically poor readiness and by 3.9% the likeli-
hood that he was ineligible to re-enlist.
On the other side, in Morse (2011) access to payday loans lowers the like-
lihood of foreclosure after natural disasters by over 20% and in Zinman
(2010) restrictions on payday loans introduced in Oregon appear to have wors-
ened overall financial conditions of Oregon households vis-à-vis households in
Washington.
These different results appear to be in contradiction. In reality, they reflect
the heterogeneity in the use of payday loans. To appreciate this, we need to
understand that when most borrowers (69%) use payday loans, they are do-
ing so to cover ordinary living expenses, not to meet unexpected emergencies
(Bourke, Horowitz, and Roche (2012)). Given the very high cost of this type
of borrowing, in most (but not all) situations the optimal response to a shock
would be to cut ordinary expenses, which is precisely what these borrowers say

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
they would have done without access to payday loans (Bourk

Roche (2012)). The question is whether reductions in ordinary
be accomplished at the pace needed to cover shortfalls. The co
of payday loans, however, does not lead naturally to such ad
the loan is due in full at maturity, most borrowers find imposs
loan in a single income cycle, triggering a spiral of additional b
In 2010, the state of Colorado tried to eliminate this feature o
ing by mandating that funds be offered in the form of inst
legitimate question is why this contractual form should be
simple reason - very much in line with Gabaix and Laibson
unsophisticated borrowers cannot appreciate the convenienc
loans. When they do not, lenders prefer conventional payda
they make customers borrow repeatedly, maximizing the fees t
The experience in Colorado is very positive. Three years aft
borrowers spent 44% less in interest than in 2009 under th
payday loan model, saving $41.9 million (Bourke, Horowitz,
(2013)).
Given such a drastic reduction in fees paid to lenders, it is entirely relevant to
consider what happened to payday lending supply. In fact, the supply of loans
increased. The explanation relies upon the elimination of two inefficiencies.
First, fewer borrower declared bankruptcy. Second, there was a reduction in the
excessive entry in the sector - half of Colorado's stores closed in the three years
following the reform, but each remaining store served 80% more customers,
with no evidence of reduced access to funds.
This result is consistent with Avery and Samolyk (2011), who find that states
with no rate limits tend to have more payday loan stores per capita. In other
words, when payday lenders can charge very high rates, too many lenders enter
the sector, reducing the profitability of each one of them. Similar to real estate
brokers, in the presence of free entry, the possibility of charging abnormal profit
margins leads to too many firms in the industry, each operating below the opti-
mal scale (Flannery and Samolyk (2007)) and thus making only normal profits.
Interestingly, the efficient outcome cannot be achieved without mandatory
regulation. Customers who are charged the very high rates do not fully ap-
preciate that they are paying more than if they were in an installment loan
product, which does not induce the spiral of unnecessary loan renewal and,
eventually, default. In the presence of this misunderstanding, lenders find
irresistible the opportunity to charge very high fees. This is a form of catering
products to take advantage of the cognitive limitations of customers (Campbell
(2006)). Hence, the payday loan industry has excessive entry and firms operat-
ing below the efficient scale. Competition alone will not fix the problem, and in
fact might make it worse, because payday lenders will compete in finding more
sophisticated ways to charge very high fees to naïve customers, exacerbating
both the overborrowing and the excessive entry. Competition works only if we
restrict the dimension along which competition takes place: if unsecured lend-
ing to lower-income people can take place only in the form of installment loans,
competition will lower the cost of these loans.

129.67.246.5ffff:ffff:ffff on Thu, 01 Jan 1976 12:34:56 UTC
The problem is how will this solution emerge politically? Industry lobbyists
will not be in favor of setting caps on rates, even if this might end up increas-
ing the profitability of the surviving firms, because it will damage many of the
incumbents belonging to their interest group. Unsophisticated customers are
unable to appreciate the cost of conventional payday loans in the marketplace,
let alone to organize politically to fight them. The only political constituency
for change would be the people impoverished by the spiral of borrowing. But
these people will lobby to prohibit payday lenders, rather than to modify the
way they are run. Who is going to lobby for restrictions that level the play-
ing field and make the economy more productive, but do not shut down the
industry?
While some seminal work in this area had been done by academics, the as-
sessment of the Colorado initiative was done by the Pew Foundation. I wonder
to what extent there are not enough incentives, from an academic point of
view, to produce this research. If profitable trading strategies are considered
publishable research, why shouldn't well-done policy program evaluations?
V. What Can We Do in Theoretical Research?
All researchers are affected by fads, by their ideological beliefs, and by

interests they are often not aware of (Kuhn (1962)). We economists a
different. Yet, the rigor of our formal analysis provides us with an imp
tool to resist these undue influences.
The framework we have developed is not always realistic and often needs to
be adapted and changed. What we should avoid, though, is ad hoc adaptations
of the framework to avoid falsification, as described by Kuhn (1962) and as
occurs so frequently in our field. To minimize our inevitable biases, we should
start from first-principles and let the model tell us the results, not the other way
around. In particular, we need to pay attention to the following three issues.
A. Be Rigorous , Not Policy-Relevant
When we engage in policy work we try to be relevant. First and foremost,

theoretical work needs to be rigorous, not policy-relevant. If our main goal is to
be policy-relevant, we can do empirical work. The reason rigor is so important
is that our set of tools is so powerful that we run the risk of our models simply
becoming an elegant formalization of the consensus. Good theoretical work, by
contrast, makes us see the world differently.
Unfortunately, all too often we run the risk of succumbing to the temptation
of policy-relevant theory for fear of becoming irrelevant. Suppose, for example,
that there are two methods to curb the too-big-to-fail problem. One solves the
problem completely, but it is very costly for banks. The other provides only a
partial solution, but it is much less costly for banks. Which approach would
an economist, who wants to be relevant, advocate? Obviously, the second one.
By advocating the first one, he would be considered unrealistic. He will not be
invited to major conferences (often sponsored by banks or by regulators who are

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captured by banks), and his papers would probably be rejecte

economic journals where editors prefer to publish "more rea
B. Policy vs. Politics

Many policy-oriented economists think that "to take public
portant policy issues without knowledge of the political p
take," where "knowledge of the political process" should be r
constraints imposed by lobbying."23
These constraints should be considered by politicians. "P
Bismarck said -is the art of the possible, the attainable -
best." These constraints should also be studied by political eco
should not be at the forefront of our economic analysis. Not
not relevant, but rather because they inevitably embed the l
of powerful incumbents. By incorporating them in our analy
of (inadvertently) becoming the mouthpiece of those interes
Eliminating the tax advantage of debt, for example, doe
as a very politically feasible proposal. But it is certainly
to eliminate many financing distortions. Ignoring it and
tive proposals only contributes to making it more difficu
distortion.
For this reason it is very important to separate policy from politics and
advocacy. We need more of the first in our academic literature, and less of the
second.
C. Keep It Simple , Stupid

When we economists try to derive policy implications, we tend to prefer elab-
orate solutions that show our cleverness and they demonstrate the importance
of our technical expertise. In so doing, however, we ignore some important
considerations.
First, when the possibility of arbitrage and manipulation is considered, the
best (most robust) solutions tend to be the simplest ones. For example, this
is the case in Holmstrom and Milgrom (1987), where they show that linear
incentives schemes are optimal when the possibility of intertemporal arbitrages
is considered. In the same spirit, Innes (1990) shows that when an agent can
hide output at no cost, a simple debt contract is the optimal contract to overcome
a moral hazard problem with limited liability.
Second, simple rules also facilitate accountability (Glaeser and Shleifer
(2001)). Complicated rules are difficult to enforce even under the best cir-
cumstances, and impossible when their enforcement is the domain of cap-
tured agencies. In the context of regulation, however, there is one added ben-
efit of simplicity. Not only does simple regulation reduce lobbying costs and
23 Brookings Papers on Economic Activity, Spring 2009, page 76.

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
distortions, but it also makes it easier for the public to monitor, reducing the
amount of capture.
Finally, when we factor in enforcement and lobbying costs, simpler choices,
which might have looked inefficient at first, often turn out to be optimal in
a broader sense. Thus, we should make an effort to propose simple solutions,
which are easier to explain to people and easier to enforce and monitor.
For example, a simple way to deal with the problem of unsophisticated in-
vestors being duped is to put the liability on sellers. Just like brokers have to
prove that they sold options only to sophisticated buyers, the same should be
true for other instruments like double short ETF.
This shift in the liability rule (caveat venditor) risks shutting off ordinary
people from access to financial services. For this reason, there should be an
exemption for some very basic instruments - like fixed rate mortgages and a
broad stock market index ETF.24
Similarly, the simple (in fact, ideal) way to reduce several agency prob-
lems that can be exploited by financial instruments is to reduce the mag-
nitude of these agency problems. In particular, the problem between share-
holders and managers is quite severe and there are many margins for
improvement.
Even ignoring these margins, however, there are simple mechanisms to limit
the proliferation of financial instruments aimed at preying on agency problems.
The first (and simplest) one is to make mandatory, in addition to the standard
financial accounts, derivative-free financial accounts. This would eliminate any
opacity and ambiguity. Importantly, it would not prevent good transactions,
but it would stop the bad ones. It is reasonable to expect that the politicians
in French local governments studied by Pérignon and Vallée (2013) would not
have issued structured loans if such disclosure were in place.
There is also a simple way to prevent regulatory-arbitrage transactions while
not curbing financial innovation that could be valuable: to make investment
banks liable for aiding and abetting regulation-avoidance. In tax law we al-
ready have the principle that any transaction designed for the sole purpose of
reducing taxes is illegal. This solution would amount to extending this principle
to regulation.
What about bad regulation? Isn't this rule giving an excessive amount of
power to regulators, power that can be abused? First of all, short of wanting zero
regulation, the purpose of easing regulatory arbitrage is not obvious. Second,
the problem could be easily solved by creating an "efficiency exception" in the
aiding and abetting rule. If the investment bank can prove that the rule it was
24 One risk of such a system is excessive litigation. Obviously, this litigation would only take place
when the unsophisticated counterparty loses money. Thus, for unsophisticated people, investing
in risky products would be a one-way bet. I do not see this problem as significant. First, after
a few litigations, the major players would choose to get out of selling complicated products to
unsophisticated people, avoiding the problem altogether. Second, the uncertainty could be limited
by guidelines issued by the American Finance Association on what is deemed as an appropriate
instrument for various categories of buyers (not unlike what the American Medical Association
does for medicine).

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
trying to bypass was an inefficient and senseless rule, then

dropped.
VI. What Can We Do in Teaching?

The Libor traders' emails reported above, like many other clues, seem to
suggest that the moral standards in the financial industry are very low. One
possible reason is self-selection. After all, as Rajan (2011) argues, money is the
only metric in the financial world. Thus, people motivated by other goals may
prefer to enter different businesses. There is some evidence (Frey and Meier
(2003)) that business economics students are more selfish than the average
student and that this higher level of selfishness is due to self-selection, not
indoctrination.25
Yet, indoctrination seems to be playing a role. Cohn, Fehr, and Maréchal
(2014) show that employees of a large international bank behave more dishon-
estly when their professional identity as bank employees is rendered salient.
This effect is unique to bank employees because employees from other in-
dustries do not become more dishonest when their professional identity or
bank-related items are rendered salient. This experiment suggests that the
prevailing business culture in the banking industry undermines honesty. This
result is consistent with Wang, Malhotra, and Murnighan (2011), who show in
an experiment that the teaching of economics makes students more selfish and
less concerned about the common good. Are we training people to be (more)
dishonest?
Our standard defense is that we are scientists, not moral philosophers.
Just like physicists do not teach how atoms should behave, but rather how
they do behave, so should we. Yet, physicists do not teach to atoms and
atoms do not have free will. If they did, physicists would be concerned
about how the atoms being instructed could change their behavior and af-
fect the universe. Shouldn't we be concerned about the effect of our "scientific"
teaching?
A former student of Gary Becker once admitted to me that many of his
classmates were remarkably amoral. He attributed this to the fact that - in
spite of the teacher's intentions - they took Becker's (1968) descriptive model
of crime as prescriptive. We label as "irrational" not committing a crime when
the expected benefit exceeds the expected punishment. Most people call this
behavior moral. Is being agnostic subtly teaching students the most amoral
behavior, without us taking any responsibility?
I fear so. We should not relegate our prescriptive analysis to separate, poorly
attended ethics courses, validating the implicit assumption that social norms
are a matter of interest only for the less bright students. Several social norms
25 Not all papers find economists to be selfish and amoral. For example, Laband and Beil (1999)
find that a majority of economists pay the highest level of dues to the American Economic Associa-
tion (based on self-reported income). Furthermore, the rate of cheating (based on imputed income)
is similar to that of sociologists and political scientists.

129.67.246.57 on Fri, 21 Jan 2022 18:40:09 UTC
are crucial to the flourishing of a market economy. We should teach them in

our regular classes, at the very least emphasizing how violating these norms
has a negative effect on reputation.
We should also be much more transparent about the negative aspects of
the financial industry, from rent-seeking behavior to captured regulation, from
inefficient boards to outright fraud. Unfortunately, business cases do not help
us in this dimension. Most of them are field-based, that is, they rely on private
information provided by the company. The explicit quid pro quo is that the
author will request the company's approval before release. The implicit one is a
positive spin in exchange for access to interesting information. As we describe in
Dyck and Zingales (2003), some companies actively manage their information
release to shape cases. While there is more to be learned from failures, cases
tend to celebrate successes and be fairly acritical toward business. For example,
to find problems with venture capitalists, one has to read marketing cases, not
finance ones (Najjar, Coughlan, and Hennessy (2002)). While some of these
biases might be inevitable, the more aware we become, the more we can correct
them.
VII. Conclusion
As a profession we financial economists have been too proud of th

achievements and economic successes of our discipline and too c
its shortcomings. There is a large gap between our self-percepti
outside perception of our role in society, a gap that can undermine
viability of a well-functioning financial system. A competitive a
financial system can exist only if the rule of law is respected and e
respected in the future. Yet, this expectation is unsustainable if the
public resentment against the financial system at large.
It is incumbent upon us academics to fill this gap. On the one hand
to better explain and document the contribution of finance to socie
other hand, we need to appreciate that some of the criticisms th
raised against us are well founded. Most importantly, we need to gu
the risks of becoming simple mouthpieces of the financial industry
In this article I outline some steps we can take as a profession. The
portant one is awareness of the problem. Without it, no solutio
My hope with this piece is to plant a seed. Only time will tell
flourish.
Initial submission: January 5, 2015; Final version received: March 4, 2015
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Presidential Address Does Finance Benefit Society

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