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    Week 2

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    Giselle Erasquin Clar
    The document discusses the roles and functions of traditional and new media in a democratic society. It begins by identifying the key learning competencies which include distinguishing traditional and new media, understanding their relationships, and comprehending the roles of media in a democracy. It then provides topics that will be covered such as the evolution of media from the prehistoric age to the new information age. The rest of the document delves into the differences between traditional and social media, defines important terms, discusses watching video clips on press freedom, and outlines the functions of media as a common carrier, public representative, and watchdog in a democracy.

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    Week 2

    Uploaded by

    Giselle Erasquin Clar
    34 views29 pages
    The document discusses the roles and functions of traditional and new media in a democratic society. It begins by identifying the key learning competencies which include distinguishing traditional and new media, understanding their relationships, and comprehending the roles of media in a democracy. It then provides topics that will be covered such as the evolution of media from the prehistoric age to the new information age. The rest of the document delves into the differences between traditional and social media, defines important terms, discusses watching video clips on press freedom, and outlines the functions of media as a common carrier, public representative, and watchdog in a democracy.

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    The document discusses the roles and functions of traditional and new media in a democratic society. It begins by identifying the key learning competencies which include distinguishing traditional and new media, understanding their relationships, and comprehending the roles of media in a democracy. It then provides topics that will be covered such as the evolution of media from the prehistoric age to the new information age. The rest of the document delves into the differences between traditional and social media, defines important terms, discusses watching video clips on press freedom, and outlines the functions of media as a common carrier, public representative, and watchdog in a democracy.

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    © All Rights Reserved
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    34 views29 pages

    Week 2

    Uploaded by

    Giselle Erasquin Clar
    The document discusses the roles and functions of traditional and new media in a democratic society. It begins by identifying the key learning competencies which include distinguishing traditional and new media, understanding their relationships, and comprehending the roles of media in a democracy. It then provides topics that will be covered such as the evolution of media from the prehistoric age to the new information age. The rest of the document delves into the differences between traditional and social media, defines important terms, discusses watching video clips on press freedom, and outlines the functions of media as a common carrier, public representative, and watchdog in a democracy.

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    Jerico D.

    Castillo | Teacher III


    LEARNING COMPETENCIES
    1. identifies traditional media and new media and
    their relationships MIL11/12EMIL-IIIb5

    2. editorializes the roles and functions of media in


    democratic society MIL11/12EMIL-IIIb6

    3. searches latest theory on information and media


    MIL11/12EMIL-IIIb7
    TOPICS

    • The Evolution of Traditional to New Media

    • Prehistoric Age
    • Industrial Age
    • Electronic Age
    • New (Information) Age
    identifies traditional media and new media and their relationships
    MIL11/12EMIL-IIIb5
    A Brief History of Communication

    https://www.youtube.com/watch?v=rDkxsNmKDGk
    Evolution of Media

    https://www.youtube.com/watch?v=wJkfKE-sZDg
    Then Now
    Then Now
    TRADITIONAL AND NEW (SOCIAL) MEDIA
    DIFFERENCES BETWEEN TRADITIONAL MEDIA AND SOCIAL MEDIA

    Traditional Media is one to many.


    An Editor decides what is news; which news reports should be
    published in the day’s newspaper or which reports should be telecast
    Social Media is many to many.
    Any individual can create and share content. This makes the content
    in the next bulletin. The news consumers, that is the readers and
    creation process more democratic.
    viewers, have no role to play in the creation or dissemination of
    content.

    The focus is one news and The focus is interaction among


    information. communities/ friends.
    The Traditional Media is primarily a news media. It has traditionally Social Media, as the name suggests, is a media where people come to
    performed the function of gathering and disseminating news, and interact with friends, relatives, acquaintances etc. It need not be
    continues to do so. news-based. In fact, a very small part of the Social Media universe is
    devoted to creation or dissemination of news.
    DIFFERENCES BETWEEN TRADITIONAL MEDIA AND SOCIAL MEDIA

    Interactivity is negligible. Interactivity is high. Members can


    The Traditional Media is tightly patrolled. All communication
    is one-way: from the editor to the readers. The most that a comment/ share posts.
    reader can hope is to get a letter published in the Letters Social Media allows users to comment on content created by
    column of the newspaper. There is, of course, no guarantee their friends, relatives or peer group. There is no Big Brother
    as to how much of the letter will be edited before it is blue pencilling comments. All comments are in real time.
    published. This interactivity is even more limited in the case They enrich published content, and empower people to
    of television. share views.

    It is truly convergent. You can


    Works in only one format.
    The Traditional Media can work in only one format – either post text, audio, video, images
    as print or as radio or as television. There is no convergence
    in the Traditional Media space.
    and multimedia.
    Social Media is a truly convergent media. You can publish
    content as text, audio, video, graphics or photographs on
    Social Media sites.
    DIFFERENCES BETWEEN TRADITIONAL MEDIA AND SOCIAL MEDIA

    Traditional Media is limited in


    reach and numbers. Social Media’s reach is global,
    Traditional Media takes time to disseminate information. In
    the case of newspapers, this is limited to once a day;
    and it can acquire unlimited
    television or radio can update reports more frequently. But numbers.
    they cannot match the speed of Social Media unless they go Social Media is instant. Reports published on Social Media
    live. sites can be accessed instantly.

    There is a time lag between an


    event and its coverage. All uploading is instant.
    In contrast, the reach of traditional media is limited to the The reach of Social Media is staggering. It connects billions
    number of readers or viewers that individual newspapers or of individuals across the globe.
    channels may have.
    DIFFERENCES BETWEEN TRADITIONAL MEDIA AND SOCIAL MEDIA

    The cost of setting up and


    running traditional media Most of Social Media
    is prohibitive. uploads are free.
    Social Media platforms allow free posting of content. Anyone
    It costs a small fortune to set up a newspaper, radio or can therefore become a publisher or broadcaster.
    television station. Few individuals can therefore hope to
    become publishers.
    editorializes the roles and functions of media in democratic society
    MIL11/12EMIL-IIIb6
    DEFINITION OF TERMS

    •Freedom

    •means the absence of control,


    interference or restriction
    DEFINITION OF TERMS

    •Freedom of the Press


    •means the right to print and
    publish without any interference
    from the state or any public
    authority
    DEFINITION OF TERMS

    •Media
    •refers to mass media, which is any medium
    that provides citizens with information
    regarding all the current affairs of any area
    at a large scale
    •unbiased reporting of facts through print,
    television, radio or internet
    WATCHING VIDEO CLIPS

    •Watch the video clips.


    •Answer the guide questions.
    •In one whole intermediate pad,
    draw or write your answer.
    •Present or share it to the class.
    WATCHING VIDEO CLIPS

    •What are the roles and functions


    of media in democratic society?
    Cheche Lazaro on Press Freedom

    https://www.youtube.com/watch?v=bUYz5mnm6lk
    FUNCTIONS 0F COMMUNICATION AND MEDIA
    Being the Common Carrier

    •media plays a common-carrier role by


    providing a line of communication between
    the government and the people.
    •This communication goes both ways: The
    people learn about what the government is
    doing, and the government learns from the
    media what is the public thinking.
    Acting as the Public Representative

    •media sometimes acts as a Public


    Representative by holding the
    government officials accountable on
    behalf of the people
    Media acts as “Watchdog”
    • activist reporting that attempts
    to hold government officials
    and institutions accountable for
    their actions
    • traditional characterization of
    the role of the news media
    • this role is to provide
    information – to be the ‘eyes
    and ears’ of the public
    monitoring what is happening
    in public life
    Acting as the Public Representative

    •media sometimes acts as a Public


    Representative by holding the
    government officials accountable on
    behalf of the people
    A democracy without media is like a
    vehicle without wheels.
    REFERENCES
    • Further Readings:
    • http://www.easymedia.in/7-differences-social-media-traditional-media/
    • https://www.sparknotes.com/us-government-and-politics/american-government/the-
    media/section2/page/2/
    • https://www.lawctopus.com/academike/role-media-democracy-good-governance/

    http://www.easymedia.in/7-differences-social-media-traditional-media/
    Jerico D. Castillo | Teacher III

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