Sampling Technique
Sampling Technique
Sampling Technique
WHAT IS SAMPLING?
-Sampling is a technique of selecting individual members or a subset of the
population to make statistical inferences from them and estimate
characteristics of the whole population. Different sampling methods are
widely used by researchers in market research so that they do not need to
re-search the entire population to collect actionable sights.
It is also time-convenient and a cost-effective method and hence forms the
basis of any research design.
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