ENTREPRENEURSHIP

Name: Marcelino M. Pepito III

Grade & Section: 12- HUMSS (A)
Adviser: Ms. Gwen Tenio

BUSINESS PLAN FOR SaTEAsfied

Date: January 03, 2025
Business Address: Cambaro, Mandaue City
Phone: 09981503145
Email: [email protected]
Website: Facebook page (SaTEAsfied)
Presented to: Mrs. Resty Tompong

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Table of Contents

1. Executive Summary..............................................Page # 3-4

2. Business/Industry Overview..................................Page # 5

3. Market Analysis and Competition..........................Page # 5-7

4. Sales and Marketing Plan......................................Page # 8-9

5. Ownership and Management Plan........................Page # 9

6. Operating Plan.................................................................Page # 10-11

7. Financial Plan..................................................................Page # 11-12

8. Appendices and Exhibits……………………………Page # 12

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Section 1: Executive Summary

SaTEAsfied is a newly established milk tea shop in Cambaro, Mandaue City Cebu. SaTEAsfied is a
limited liability sole proprietorship, managed by its owner Marcelino. Marcelino has three years
of experience in working as a boba-barista. His love and knowledge of milk teas will make the
transition to owning and running a milk tea shop a natural step.

Products and Services

SaTEAsfied will offer varieties of flavors such as matcha, winter melon, vanilla, dark chocolate,
cappuccino, and more. We will sell our milk tea as ready to drink bottled beverage. Our milk tea
will be an extraordinary substitute for any beverages which suits to our tropical weather while
offering the best to our customers.

In addition, we offer delivery for those who are far from the area. Free delivery within Opao
and Umapad while delivery fee will be implemented when outside the stated areas. We also
have Facebook page where you can easily contact us.

In Philippines, the milk tea market is increasing rapidly. In 2019, we're ranked second among the
countries with the most number of milk tea drinkers in Southeast Asia. According to statistics,
Filipinos consume an average five cups of milk tea in a month.

Our potential clientele is divided between local residents and tourists. We expect to easily
generate sales to existing committed milk tea lovers, who will immediately recognize the quality
of our products and services. Customers will be targeted based on their demographic (age,
income, occupation and education).

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Target Markets:
• Teenagers and young adults
• Families
• Workers
• Tourists

1.1 Mission

The goal of SaTEAsfied is to provide a quality and heavenly taste milk teas with different flavors
at a very affordable price.

1.2 Objectives

• To operate successful milk tea shop in Cambaro, employing one to two workers the first
year.
• To obtain a minimum of 50 regular customers at the first year of operation.
• Achieve first year sales of 90, 000 pesos
• To produce a reasonable net profit by the end of the third year of operation

1.3 Key to Success

1. Experienced owner
2. The quality of product.
3. Excellent customer service

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Section 2: Business/Industry Overview

Philippine milk tea market is growing rapidly. According to statistics, Filipinos consume an
average of five cups of milk tea in a month. In addendum, we are ranked second among countries
with the most milk tea lovers.

In Cambaro, most of the population is composed of middle class. There is also a company in front
of our shop whose employees have a vacant time. Teenagers are also present in the locale which
have been hooked up with the craze trend of milk tea in social media. That is why we considered
their demographic (age, income, occupation, and education) as our target market.

Indeed, there are also existing competitions in the area. Eunitea a local milk tea stores and
other milk tea shops meters away from our area.

Section 3: Market Analysis and Competition

Market Trends
As for a general trend, the market demand for milk tea businesses is on the rise. Milk tea is one
of the most popular drinks with Filipinos. Milk tea sales have increased 95% since 2019. With
the number of milk tea shops offering different services rising about 15% to about 1,000 shops.

Filipinos interest in milk tea certainly owes some of its increase to proliferation of milk tea
shops around the country in this same period.

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Market Segmentation

In our locale, the vacancy of workers, the availability of middle class, and the engagement of
teenagers to social media are tend to bode well for the success of our upscale milk tea shop.

SaTEAsfied aims to focus on target markets based on their demographics such as age, income,
occupation, and education. Furthermore, the geographical location of the shop is favorable due
to its tropical climate which will result for everyone to look for something delicious and cold
drinks.
Target Markets:
• Teenagers and young adults
• Families
• Workers

On the other hand, Tourists are considered as our potential customers since we rely more on
the local residents due to its bigger population.

Business Target

Our business targets are as follows:

• To become the best milk tea shop in Cambaro within the next 2 years of our launch
• To recover the initial investment within next 1 year of launch
• To open more tea shops by end of the second year.

Product Pricing

After considering the market demands, we have priced all our products in the similar ranges as
of our competitors. Our product pricing is as follows:

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. Small Serving-30 pesos
. Regular Serving-60 pesos
. Large Serving-90 pesos

Competition

SaTEAsfied has really tough competition because there are milk tea shops meters away from our
locale. But, none of our competitors is offering as much high quality and delicious drinks as ours.
Our high quality, healthy, and budget friendly drinks combined with the unparalleled customer
service of our staff will give us an advantage over other milk tea shops in the place.

Competitive Analysis Grid:

Capabilities Our Business Competitor A Competitor B Competitor C

(SaTEAsfied)
Product Quality / X / /
Sustainability / / / X
Security / X / X
Product / X X /
Knowledge
Empathy / / / /
Friendliness / / X /
Patience / / X /
Communication / / X /
Skills
Sales/Customer / / / /
Service

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Section 4: Sales and Marketing Plan

Sales and Marketing plan are essential in the component of SaTEAsfied business plan. Hence, it
must be developed with great care and attention must be paid to every detail.

Product or Service Offerings

SaTEAsfied is a milk tea shop that deals with varieties of flavors. We will sell our milk tea as ready
to drink bottled beverage. Our milk tea will surely be an extraordinary beverage which will suits
to the tropical weather of our locale.

Therefore, some of the products and services:

• Different flavors (Matcha, Winter Melon, Vanilla, Dark Chocolate, Red Velvet, Taro,
Cheesecake, Coffee Choco, and Boba)
• We also offer selected flavors of fruit milk tea such as Green Apple, Mango, Lychee,
Strawberry, Grape, and Passion Fruit.
• Free delivery is also applicable within the area of Opao and Umapad. There will be a fee
for those who are outside the stated areas.

Pricing Strategy

We will offer our customers a budget friendly price but the quality of the product is excellent.

Prices:
. Small size-30 pesos
. Regular size- 60 pesos
. Large size- 90 pesos

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Advertising and Promotion

With the rise of social media especially Facebook which has the most users. We can easily
promote our product through this online platform. We will simply post all the details about our
products in our fb page (SaTEAsfied). Also, we provide giveaways and sales in a particular
occasion especially on holidays like Christmas and New year. So that, everyone must keep
updated at our fb page.

Section 5: Ownership and Management Plan

As a limited liability shop in Cambaro, Mandaue City, ownership of SaTEAsfied is identified as

belonging to its owner Marcelino. Marcelino has three years of experience working as a boba-
barista. His love and knowledge of milk teas will surely make the transition to owning and running
a milk tea shop a natural step.

As a small shop owned and operated by Marcelino, an experienced boba-barista, as a limited

liability sole proprietorship. Marcelino will be the one manages the store.

Our management style reflects the participation of owner; we are not very hierarchical, and
encourage our employees to learn as much as possible about all the aspects of business. The
shop respects its community of co-workers and will treat all workers as well.

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Section 6: Operating Plan

Equipment:

• Blender
• Cup Sealing Machine
• Pumps for syrups

Supplies:

• Shaking cup
• Measuring scoop
• Containers for milk tea flavor powders and cooked tapioca
• Stove top or Burner
• Pot
• Strainer
• Cups and Lids
• Straws

Locale

Referring to the physical location which creates the atmosphere of the shop, there is some sort
of improvements that are needed for the shop to look even more astounding. The application of
wall paintings in correlation to shop’s theme is one of the best idea. Also, regular inspection for
electrical equipment and water treatments is essential to avoid the risks of emerging danger.

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Workflow

Before the shop opens at 10:00 am, workers must clean the surrounding. Afterward, they will
prepare all the equipment at their intended location. As the shop opens, workers are not eligible
to do things which are not related in the business like the use of smartphone for personal use. At
exactly 12:00 p.m., they'll have their lunch break but still, the operation of the shop is still in
continuation. Same at evening, where, they'll have their break for meal at 6:00 pm. The shop will
be officially closed at 10:00 pm due to quarantine protocols.

Section 7: Financial Plan

Our Financial Plan refers to depth research into related businesses in similar neighborhoods and
cost estimates attained for equipment, rent, and other operating expenses. As a sole
proprietorship type of business venture, we have the leeway to adjust our compensation if sales
are too low in a given month, but our projections are conservative. Repaying our long-term loan,
paying our employees fairly, covering our expenses on time, and generating a modest profit are
the main priorities of the shop in the first three years.

The owner's passion and knowledge for milk teas are the reason for the opening of the shop.
However, we still foresee steadily increasing revenues and net worth.

Sales development will be hostile in the first year as we sharpen our product assortment, size
scales, and stock levels to better meet our customer’s requirements. We expect a sales increase
of roughly 10% during our second year of operation.

Shop extension, while not a necessity, will be an opportunity if sales forecasts are fulfilled and/or
surpassed. The locale we have selected comprises an additional area we can link for extra seating
if and when it becomes necessary, for a small additional rental charge.

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Section 8: Appendices and Exhibits

Product Packaging
SaTEAsfied uses high quality cups and straws.

Customer Feedbacks:

• "SaTEAsfied milk tea's price cheap yet delicious."- Filma Magos

• "I really love the dark chocolate flavor of SaTEAsfied milk tea. It makes me want to taste
more of their product”. - Alvia Alviola
• "Their milk teas are so delicious that all of our members of family love it."- Emma Godinez
• "I didn't expect their milk tea to be this delicious knowing their price are so affordable."-
Marylyn Combate

Contact us through: Business Logo:

• Facebook page(SaTEAsfied)
• 09981503145

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