Republic of the Philippines

JOSE RIZAL MEMORIAL STATE UNIVERSITY

The Premier University in Zamboanga del Norte
TAMPILISAN CAMPUS
Znac, Tampilisan, Zamboanga del Norte

Business Plan

Lea’s Camote Fries

In Partial fulfillment of the requirements for a degree

BACHELOR OF SCIENCE IN AGRICULTURAL BUSINESS MANAGEMENT

Presented To:
Mrs. GIE-ANN ANNOYA CAPERIDA

Prepared By:
LEA LOCSIN GUMAWANG

S.Y. 2021-2022
 MARKET STUDY

Product Description
Potato fries is one of the favorite snacks of the millennials nowadays. Potato fries in fast
food is not affordable. Sweet potato known as camote are cheap it makes favored in the business
and can sell affordable price to the customer.
Marketing Mix
Product
The business product is made of sweet potato (camote) into fries and have two flavors are
cheese and barbeque. Cheese flavor is customers like cheese would love and barbeque flavor are
for those customer like spicy and smoked flavor fries.
Price
The Lea’s camote fries competition pricing strategy and cost plus pricing strategy to
compete with existing demand of the market and to set our rental, electricity, water, salary of the
employees and other expenses. The business purpose is to gain profit and consider a pricing as one
of our strengths. Lea’s camote fries offer good service and quality product to our customers and
value of the product is more than its price.
Price Segmentation

Product Selling Price (php)

Size Cheese Barbeque
Medium 10 15
Large 15 20

Place
Lea’s camote fries production site at Fatima Liloy, Zamboanga Del Norte. It is densely
populated with 36 barangays and a total population consist of forty one thousand nine hundred
eighty three (41,983). The distribution of the product are sari-sari or small business, convenience
store and fast food.
Promotion

The Lea’s promotional method through fliers, signage and through radio advertisement of
Dxjr fm.
Logo

Target Customer
Lea’s target customer are student both elementary and high school, commuters at the bus
station and others.
SWOT
Strength Weaknesses Opportunities Threats

 Healthy product  Limited  First to sell the  Competitors

 New product resources of raw product in the  Change in
 Easy to sell materials market customer
 Convenient  Perishable  Chance to promote preference and
location product business taste
 Provide promotional offerings to encourage customers to buy the products
 Have a good customer relationship to gain customers loyalty and trust
 Even though the product is perishable, it can be bought by customers easily since they are
consumable
 Offer of new products with reasonable prices.
 TECHINICAL STUDY

Projected Demand of Lea Camote Fries

Flavor Percentage Monthly Sales 2022 2023 2024 TOTAL

Cheese 45% 10,000 23,724 25,641 26,327 75,692
barbeque 55% 11,000 12,409 13,843 15,165 41,417
TOTAL 100% 64,601 71,545 77,201 213,347

Annual cost of raw materials

Ingredients Yearly Unit Unit cost Total

supply
Camote 1,200 kilo 20 20,000
Cheese powder 5 kilo 350 1,750
Barbeque powder 8 kilo 400 3,200
Cooking oil 500 liter 25 12,500
Total 37,450

Production schedule
The Lea’s camote fries assummed to increase by 5% every year as the population increase.
Monthly Sales
Product Price/Pack in Monthly Price/Pack in Monthly Sales
sari-sari store Sales convenience
store
Cheese Medium ₱9/pack ₱1,695 ₱8/pack ₱1,715
Cheese Large ₱14/pack ₱1,905 ₱12/pack ₱1,911
Barbeque Medium ₱14/pack ₱2,374 ₱12/pack ₱2,394
Barbeque Large ₱19/pack ₱3,200 ₱17/pack ₱3,220
Total ₱9,174 ₱10,826
Note: the monthly sales is based in demand
Production schedule

Year Monthly sales Yearly sales

2021 ₱20,000 ₱240,000
2022 ₱22,000 ₱264,000
2023 ₱25,000 ₱300,000
TOTAL ₱67,000 ₱804,000
Equipment
Price per unit Total cost per item
Item Qty. Units
(Php) (Php)
Gas stove (set) 1 Unit 1,000 1,000
Impulse sealer 2 Unit 300 600
Total 1,600

Office supply
Price per unit Total cost per item
Item Qty. Unit
(Php) (Php)
Pen 1 Box 100.00 100.00
Logbook 4 Pcs 50.00 200.00
Total 480.00

Furniture and fixture

Item Quantity Unit Price per unit Total cost
(Php) (Php)
Plastic chair 3 Pcs 200 600
Working table 3 Unit 1,000 3,000
Total 3,600

Operating materials

Items Qty. unit Price per unit(php) Total cost per item(php)
Basin 5 pcs 50 250
Frying pan 2 pcs 250 500
Measuring cup 1 set 80 80
Strainer 2 pcs 30 60
peeler 20 pcs 5 100
Tong 2 50 100
Wooden ladel 2 pcs 100 200
Total 565 1,290
Sanitary supplies
Item Qty. Unit Cost per Total cost
unit (Php)
(Php)
Trash bin 2 Pcs 300 600
Dishwashing liquid 2 Gal. 80 160
Sponge 10 Pcs 5 50
Dust pan 1 Pcs. 50 50
Soft broom 2 Pcs. 50 50
Hairnet 10 Pcs 12 120
Total 1,030

Electricity expenses

Electric consumption Watts per hour Unit Hours Total

Light-Fluorescent
 Production (Phillips 25W) 25 watts 2 10 500

Appliances
Water dispenser 100 watts 1 5 500
Total 1,000

Monthly consumption of electricity in kwt = Total daily consumption in Watts x22days

1000 watts
Monthly consumption of electricity in kilowatts = 40,00kilowatts
Electricity expenses per month = Php 800

Utilities expenses
Utilities Monthly expenses (Php) Yearly expenses (Php)
Water 500 6,000
Electricity 500 6,000
Total 12,000

Rental Expenses
Monthly rent ( Php) Yearly rent (Php)
800 9,600
Manufacturing Process
Making a camote fries is a very simple to do first id to wash thoroughly the camote and
peel it and cut like a potato fries and fry into a medium heat the flavor it by cheese or barbeque
and packaging.

Wash Peel Fry Flavoring Packaging

Distribution Process

Sari-Sari Store
Processing plant
Convience Store
 MANAGEMENT STUDY
Business Ownership
Lea camote fries will be finance by Lea L. Gumawang a solely proprietorship will invest a total
capital of Php 300, 000
Table Qualification and job description of each position.

Position Qualification Job Description

Manager Male or Female Increases Management’s effectiveness.
Graduate of Bachelor in Create communication and implements the
Science of Business organization’s vision, mission, and overall
Administration. direction.
Responsible for fixing prices and signing
business deals.
Provide direction for the business.
Responsible for signing checks and
documents on behalf of the company.
Evaluates the success of the organization.

Merchandiser Male or Female Develops, executes and evaluates new plans

At least college level with increasing sales and helps growth for the
related with business company for increasing sales and g
Possess good moral
character. Manages vendor relations, farm visits,
With experience market visits, and the ongoing education and
development of the organization buying
teams.
Responsible for the purchase of fresh fruits
and vegetables for the organization.
Responsible for planning sales, monitoring
inventory, selecting merchandise, and
writing and pricing orders to vendors.
Processing Female 21 years below. Fast worker
Worker At least college level or Hard work and dedicated
high school graduate. With ability to perform duties accurate .With
Hard work and dedicated ability to accomplish multi-tasking
With ability to perform
duties accurate.
With ability to accomplish
multi-tasking
 Socio Economic Contribution
A. Contribution to the Philippine Economy

To the government: the business can help the government by providing jobs and paying

taxes as well.

B. Employment Generation

Job Opportunities: the proposed business can provide jobs for those who ae unemployed

or undergraduates and those who have enough skills in the firm.

C. Environment Conservation

The business will be helping farmer through purchasing sweet potato from their farms and

implement maintenance activities to help conserve and protect the environment from distraction.
 FINANCIAL STUDY

Income Statement
Revenue
Gross Sales 20000
Less: Sales Returns and
Allowances 1500
Net Sales 18500

Cost of Goods Sold

Beginning Inventory 1000
Add: Purchases 3000
Freight-in 1000
Direct
Labor 6000
Indirect
Expenses 20000
Inventory Available 31000
Less: Ending Inventory 2100
Cost of Goods Sold 28900

Gross Profit (Loss) (10400)

Expenses
Advertising 1000
Charitable Contributions 2500
Commissions 1500
Contract Labor 6000
Depreciation 100
Dues and Subscriptions 0
Employee Benefit Programs 1000
Insurance 4000
Interest 1100
Legal and Professional Fees 0
Licenses and Fees 1500
Miscellaneous 1000
Office Expense 500
Payroll Taxes 1200
Postage 0
Rent 9600
Repairs and Maintenance 1000
Supplies 3000
Telephone 2000
Travel 0
Utilities 12000
Vehicle Expenses 0
Wages 5000
Total Expenses 54000

Net Operating Income (64400)

Other Income
Gain (Loss) on Sale of
Assets 60000
Interest Income 1000
Total Other Income 20000 61000

Net Income (Loss) (3400)